Category Archives: Lead Generation

Roofing Leads in Fort Lauderdale, FL


Hey there, I’m the founder of Roofer’s Guild, and I wanted to tell you a little something about roofing leads in Fort Lauderdale, Florida.

Lead generation is crucial for roofing contractors in Fort Lauderdale, a region known for its unique weather challenges and frequent demand for roofing services. 

By identifying potential customers genuinely interested in their services, roofing contractors can effectively nurture these leads into paying customers. 

This targeted approach increases sales and boosts revenue, ensuring a steady flow of clients. 


Roofing Leads Fort Lauderdale

Also, in a competitive market like Fort Lauderdale, efficient lead generation can give roofing contractors a significant edge, helping them to stand out and grow their customer base.

The Fort Lauderdale roofing industry is highly competitive. Florida has a substantial 8,003 roofing businesses and employs 29,629 individuals in the sector. 


In such a saturated market, securing high-quality leads is beneficial and essential for success. 

To stay ahead, roofing contractors must focus on attracting leads who are likely to become loyal customers. 


Why Quality Roofing Leads Matter

The quality of your leads is critical to your business success, especially in Fort Lauderdale’s competitive roofing industry. 

Poor quality leads can result in lost sales, decreased productivity, and high marketing costs, hindering business growth. 


Conversely, high-quality leads streamline the sales process, ensuring that time and resources are invested in prospects more likely to convert into paying customers. 

By adopting a systematic approach to lead quality, businesses can enhance efficiency, reduce wasteful expenditure, and drive sustainable growth. 


High-Quality vs. Low-Quality Leads

The difference between low and high-quality leads in lead generation for roofing contractors in Fort Lauderdale lies in understanding and strategic clarity. 

Roofing contractors who are clear about who they serve, what specific roofing services they offer, and why their unique services can effectively attract high-quality leads. 


This well-strategized brand position ensures that marketing efforts resonate with homeowners and businesses genuinely needing roofing services, increasing the likelihood of conversion.

Conversely, a broad and undefined approach only attracts low-quality leads, creating more work in vetting and filtering prospects. 


This inefficiency not only wastes valuable time and resources but also diminishes the overall effectiveness of marketing efforts. 

Therefore, a focused and clear brand strategy is essential for attracting high-quality leads that drive business success for roofing contractors in Fort Lauderdale.


New Software to Generate Roofing Leads in Fort Lauderdale

Our new software, GuildMapz, generates roofing leads in Fort Lauderdale by creating landing pages for all your specific roofing services and locations.

When you perform spanish tile roof repair in Fort Lauderdale, a lead generation page will be generated to capture customers looking for that specific service.

The software combines search engine optimization with proven on-site conversion methods to streamline exclusive roofing leads for your business.


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Book a Demo


Cost and ROI of Roofing Leads in Fort Lauderdale


  • Asphalt Shingles:
    • Cost per Lead: $50 to $200
    • Total Cost for Average Roof (1500 sq. ft.): $6,150 to $10,350
    • ROI: Booking a single service would cover the cost of several leads, making the investment highly worthwhile, especially if the lead cost is lower.

  • Tile Roofing (Clay or Concrete):
    • Cost per Lead: $50 to $200
    • Total Cost for Average Roof (1500 sq. ft.): $18,000 to $36,000
    • ROI: Given the high installation cost, the ROI from booking a single service is substantial, even if the lead cost is on the higher end.

  • Metal Roofing:
    • Cost per Lead: $50 to $200
    • Total Cost for Average Roof (1500 sq. ft.): $10,500 to $15,000
    • ROI: The ROI remains strong as the installation cost is significant, ensuring revenue justifies even higher lead costs.

  • Flat Roofs:
    • Cost per Lead: $50 to $200
    • Total Cost for Average Roof (1500 sq. ft.): $7,500 to $15,000
    • ROI: The ROI is favorable, especially if the lead cost is low, as the installation cost supports a good return on investment.

  • Modified Bitumen Roofing:
    • Cost per Lead: $50 to $200
    • Total Cost for Average Roof (1500 sq. ft.): $5,250 to $10,500
    • ROI: Even with the lower installation cost compared to other types, the ROI remains positive due to the relatively low lead cost.

These estimates show that roofing contractors can invest in quality leads and receive substantial returns, making lead generation a critical component of their marketing strategy.


Importance of Licensing and Legal Compliance

In Florida, roofing contractors must meet stringent licensing requirements, which significantly enhance their reputation and lead to increased sales. 

To become a licensed roofing contractor, one must have at least four years of experience in the roofing trade, pass the Florida Business and Finance exam and the Florida Roofing Trade Knowledge exam, and demonstrate financial responsibility and good moral character. 

Additionally, contractors must secure appropriate insurance coverage. 


These high standards ensure that licensed contractors are highly qualified and trustworthy, which reassures potential customers of their professionalism and reliability. 

As a result, a licensed contractor in Fort Lauderdale can attract higher-quality leads and convert them into sales more effectively, driving business growth and establishing a solid market presence.


Get Started With Fort Lauderdale Roofing Leads

Generating quality roofing leads is vital for the success and growth of roofing contractors in Fort Lauderdale. 

By focusing on high-quality leads, contractors can increase sales, boost revenue, and ensure efficient use of resources. 


Implementing targeted strategies, understanding your market, and maintaining a clear brand position are essential to attracting the right prospects. 

Meeting licensing requirements enhances your reputation and builds trust with potential customers.

We encourage you to implement the strategies discussed to elevate your business and stand out in the competitive roofing industry. 


To optimize your lead generation efforts, contact us today for a free consultation on our innovative lead generation software. 

Let us help you turn potential customers into loyal clients and drive your business to new heights.


The Best Way to Generate Roofing Leads in Louisville, KY (2024)


Roofing Leads Louisville (Blog Cover)

The best way to generate roofing leads in Lousiville, KY, is through Google Maps. Nearly 70% of local searchers click one of the three business listings within Google’s Local Map 3-Pack.

As a result, appearing within the pack is more valuable than Google Ads or traditional organic results. Below, Roofer’s Guild outlines how to rank.


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Key Takeaway

Google Maps is the best place to generate leads in Louisville. Local consumers check the local pack rankings to determine which roofing companies are most trustworthy.


Claim Your Google My Business Listing

The essential step in ranking on Google Maps is to claim your Google My Business listing (aka Google Business Profile). You can achieve this by visiting google.com/business and following Google’s support document. In most cases, you will be required to verify your business address via postcard.


Optimize Your Google My Business Listing

Claiming your GMB listing is essential, but more is needed to rank within the Map 3-Pack in a competitive market like Lousiville. To rank, you must optimize your profile with customer reviews, unique photos, updated business information, and a connected website URL with SEO.


Customer Reviews

Ask recent customers to leave a review on your Google My Business listing. You can send them a link that allows them to navigate directly to your review page. However, they must be logged into a Gmail account to submit a review. You can use software tools to automate review requests to future clients.

Setting an initial goal of 10 reviews is important to legitimize your listing. Ultimately, you want to get hundreds of reviews.


Unique Photos

Genuine photos of your staff and equipment are essential for ranking and conversions. Users want to choose a roofing company they trust, and authentic images help establish that comfort. Avoid using stock or out-of-context photos that do not adequately represent your company’s values.

Instead, ask your employees to share pictures from their recent jobs and choose which ones reflect well on your company.


Updated Business Information

Failure to keep your business information up-to-date can result in a GMB suspension, which restricts your company from ranking on Google Maps. Ensure you update your address if you move locations and keep your phone number and website URL updated.

If you want to announce a change in your company, consider using the Google Posts feature to make the announcement.


Connected Website URL

The most influential Google Maps ranking factor is the website URL connected to the business listing. Google scans the website URL linked to your listing for content, backlinks, and schema markup, contributing to how well you rank on Google Maps.

As a result, investing in an SEO-optimized website is a great way to increase your Google Map 3-Pack rankings for various keywords.


Louisville Roofing Google Maps Screenshot

The majority of roofing companies don’t realize that their connected website URL directly influences Google Maps rankings in Louisville.


Lead Generation Factors for Louisville Roofers

Visibility is critical for lead generation, but conversion is also necessary. Your roofing company must establish an authentic brand with social proof that makes consumers comfortable choosing your services.


Below, Roofer’s Guild lists some of the most crucial lead generation factors in the Louisville, Kentucky, areas.


Branding

Some Lousville-based roofing contractors fall into the trap of getting their leads from 3rd party platforms. For example, buying leads from HomeAdvisor keeps your business in the gig economy because the consumer trusts HomeAdvisor more than your roofing company.

The way to get out of this hamster wheel is to build your brand through your website, social media profiles, and online reputation (i.e., reviews).


Credibility

Try to network with local industry influencers like the Kentucky Roofing Contractors Association. See if they will link to your website URL and mention your brand on their site. An easy way to achieve this is to join their directory as a certified contractor.

Your company can benefit from the endorsement of a credible and local institution.


Accessibility

Another crucial lead generation factor is accessibility. For instance, your website should have multiple methods by which prospects can submit their contact information. Therefore, your website should list a clickable phone number and multiple contact forms throughout the website.

You also want to extend your accessibility off of your website, including Google My Business, Facebook, and various local roofing directories.


Commercial Roofing Leads in Louisville, KY

If you are looking specifically for commercial roofing leads in Louisville, you can follow the same guidelines and then focus your content and branding on commercial services. For example, your target keywords can be commercial roofing in Louisville, KY, and commercial roofing services in Louisville.

Once consumers associate your company with commercial roofing, you will generate high-conversion leads.


Final Thoughts on Roofing Leads in Louisville

The best way to generate Louisville roofing leads is through Google Maps. You can claim your Google My Business listing and connect an optimized website URL to maximize your Google Maps rankings.

Of course, it would help if you also networked with other industry-related websites, such as the Kentucky Roofing Contractor’s Association.

In addition, focus on building your roofing company’s brand online. Invest in your business website, social media profiles, and online reputation. Once Loustiville customers gain trust in your brand, you won’t need 3rd-party lead sellers to help you.

Instead, you will generate consistent roofing leads at the cheapest possible rate.


How to Generate Exclusive Roofing Leads in Portland (2024)


Roofing Leads Portland (Blog Cover)

If you need Portland roofing leads, your first step is creating a company website. Next, you invest in SEO, PPC, and social media marketing. Then, as your brand grows online, leads generate consistently. 

Once your online presence garners enough attention, you no longer need to rely on 3rd-party lead generation services that overcharge you for shared leads.


Exclusive Leads vs. Shared Leads

As a Portland roofer, your goal is to generate exclusive roofing leads. Shared leads are less valuable, and you must purchase them from another company.

Conversely, exclusive leads come from your own platforms and convert at a much higher rate while costing less.


Exclusive Leads

Exclusive leads are prospects that contact your roofing company directly. For example, they find your website after a Google search for roof repair in Portland. 

Or they come across your Google Business Profile when searching for roofer near me. These leads convert rapidly and are more likely to become repeat customers.


Shared Leads

You’ve probably tried to buy Portland roofing leads from one of these big-name lead sellers and have experienced limited ROI, if any.

Unfortunately, these types of leads are called “shared leads,” meaning the company sells the lead to multiple roofing companies, decreasing its value and conversion rate. 

Furthermore, the prospects that do convert are less likely to become repeat customers. As a result, shared leads are not a good investment for a roofing company that aims to grow and increase profits.


Infographic Comparing Exclusive and Shared Leads

Creating a Lead Generation Process in Portland, OR

You may be wondering how to get exclusive leads instead of shared leads. It’s pretty simple (though not easy). You need to construct a lead generation process. Roofer’s Guild outlines the exact steps below:


Step 1: Create a Company Website

Your first step is to create a company website, which requires the following:


  • A domain name
  • A hosting provider
  • A website theme (or custom design)
  • On-page content

Depending on your budget, you can hire a professional website designer to craft a custom website for your Portland roofing company. You can use a template theme if you choose to do everything yourself.


Step 2: Search Engine Optimization

SEO is the only legitimate way to generate low-cost leads online. You can utilize Local SEO and organic SEO to achieve your goals. You will need the following:


  • Google Business Profile
  • Optimized company website
  • Optimized website content
  • Links and citations

If you have the budget, consider hiring a roofing SEO company to handle your campaign. However, SEO can be a lot of work, and if you need more time, it’s best to delegate it to an expert in the field.


Step 3: Pay Per Click (Google Ads)

Brand new Portland roofers must wait 6-12 months to enjoy the full benefit of SEO. As a result, you can supplement lead generation with Google Ads. Here’s what you need for a strong PPC strategy:


  • Strong landing pages
  • Proper audience targeting
  • Optimized budget
  • High closing rate

PPC is expensive and, therefore, is a bad long-term strategy. We only recommend using Google Ads as a short-term strategy as your SEO matures. If your website is already more than a year old, you won’t even need Google Ads.


Step 4: Social Media Marketing

Don’t believe the hype; most roofing companies get zero leads from social media platforms like Facebook, Instagram, and TikTok. However, these social profiles do influence their more comprehensive online marketing strategy. As a result, it’s important to create profiles on these platforms:


  • Facebook
  • Instagram
  • Linkedin
  • TikTok

Social media profiles allow roofers to link to their websites and share content. As a result, a social media presence can indirectly contribute to lead generation.

Remember, if you rely solely on social media marketing for lead generation, you will be very disappointed, as it is only intended to be used collaboratively with other digital assets like your website and Google Business Profile.


Step 5: Expand Your Network

As a Portland roofer, you want to join credible institutions like Associated Roofing Contractors of Oregon & S.W. Washington. By becoming a member, they can link to your website via their directory.

Not only do memberships count as a backlink from a credible website, but they can also bring new business to your company.

You can join other directories like HomeAdvisor, Angi, and Houzz, along with locally-driven platforms like the Portland Chamber of Commerce. Feel free to connect with other business professionals in your area.


Types of Portland Roofing Leads

Your company may specialize in a type of roofing like commercial roofing. In these cases, you want to know where to find flat roofing leads in Portland. On the other hand, you may seek metal roofing, tile, or hotel roofing leads in different scenarios.


Flat Roofing Leads

Flat roofing leads in Portland are excellent because they are typically high-ticket jobs. Create an individual service page titled “Flat Roof Repair Services in Portland, OR on your website to start ranking for related search queries and attracting qualified leads.

You can also target flat roof queries within your Google Ads PPC strategy, though the ROI is less substantial than organic SEO.


Metal Roofing Leads

Metal roofing leads can come from residential and commercial jobs. Try creating a service page called “Metal Roof Repair Services in Portland, OR. It helps conversions if you can publish previous examples of metal roofing jobs.


Tile Roofing Leads

Tile roofing leads typically come from residential jobs. So, if your company specializes in residential roofing, creating a tile roofing service page makes sense. You can also target tile queries in your PPC strategy.


Hotel Roofing Leads

Frequently, commercial roofers look for hotel roofing jobs. You can generate hotel roofing leads by creating a service page titled “Hotel Roof Repair & Installation in Portland, OR.” 


Next Steps for Portland Roofing Companies

Getting more Portland roofing leads is not rocket science. It just takes a little tactful strategy to start increasing consumer interest. For example, create a website, invest in SEO, and expand your professional network. 

Then, in just 12 months, you can start generating a consistent stream of leads. Once you ditch PPC and lead buying, you no longer have to rely on another entity to bring in your leads. Of course, you still need visibility on Google, but with organic SEO, it’s highly cost-efficient.

Best of all, your investment keeps paying off as customers leave reviews on your Google Business Profile. As your reviews increase, so does your trust level with consumers. So, ultimately, you rank more frequently in the Local Map 3-Pack and generate a consistent stream of Portland roofing leads.


How to Acquire Exclusive Roofing Leads in New Jersey


If you need New Jersey roofing leads, there are multiple things you can do. 


First, create a custom website and optimize it for Google search. Then, leads from Google organic results skyrocket your ROI. 

Second, run a PPC ad campaign targeting New Jersey homeowners. 

Next, run a Facebook Ad campaign targeting a similar demographic. 


Finally, if worst comes to worst, buy NJ roofing leads from a 3rd party, though we cannot recommend this option as anything other than a last resort.


Roofing Leads New Jersey (Blog Cover)


Roofer’s Guild’s 5+ years of experience working directly with roofing contractors gives us authentic expertise-driven insights for lead generation.


Buying Leads vs. Creating a Lead Generation Process

Buying leads is like working in the gig economy. You pay a premium every time you want to do business. But what if you could create a lead generation process that allowed you to eliminate the middleman entirely?

Creating a lead generation process allows you to own the lead generation platform. For example, when your website ranks #1 on Google for multiple keywords, those clicks come directly to your website. Furthermore, you own the domain name.

These leads are superior to anything you can buy from another company. The cost per acquisition is much lower, and the lifetime value is much higher.


Exclusive leads from your branded website will likely convert and become repeat customers.

Another advantage to creating an acquisition process is that these customers are more likely to submit a review on your Google Business Profile. Leads that turn into satisfied customers increase their lifetime value even more.


Infographic Comparing Exclusive and Shared Leads

Cheap NJ Roofing Leads from Organic SEO

Google Ads and Facebook Ads both require a significant investment. As a result, the cost per lead is much higher because you must pay to advertise. 

Organic SEO, in contrast, costs very little. Moreover, once you rank on Google for relevant keywords, you begin to rack up ROI.

Organic SEO leads are the cheapest roofing leads in New Jersey. Most companies think they can’t rank well enough to get traffic, but they’re wrong. Ranking on Google is pretty easy if you know what you’re doing.


Of course, most New Jersey roofing companies have been screwed over by SEO companies more than once, so their hesitance is understandable.

However, once you understand that SEO is merely a lead-generation process, the vision becomes more evident.

You begin piling up exclusive local clicks once you rank on Google’s Map 3-Pack and traditional organic results.


Google SERP for Organic New Jersey Roofing Leads

Custom Website

Ensure you invest in a custom website and domain name before optimizing your content. Owning your domain is like owning digital real estate.

As a result, you want a domain name that contains your brand name. From there, it makes sense to hire a web design agency.


Custom Content

Organic SEO requires website content that showcases your different roofing services.

For example, you’ll want to create service pages for residential roofing repair, commercial roof repair, and various services like tile roof repair. 

Each landing page should target your primary service city (i.e., Newark.)


Keyword Research

You can use tools like SEMRush and Ahrefs to find keyword volume and difficulty for phrases like roof repair NJ. However, you must understand that local keywords may not have a registered search volume. 

You still must target keywords with zero search volume because they account for almost 50% of all your website clicks. For example, TPO roof repair in NJ is an essential key phrase to rank for on Google.


Link Building

Link building is overblown for local roofing companies. Instead, you can earn links naturally by creating a data-driven content asset demonstrating your unique insights—for instance, the most common roofing problems in New Jersey (according to our internal data).

It also helps to join local roofing associations like NERCA, which will give you a link to your website from their member list.

But, again, these links hold far more influence over rankings than anything a so-called SEO guru will acquire on your behalf.


Social Proof

Website visitors need evidence of your company and its recent projects. You can use different apps to showcase recent jobs, including photos and mini maps.

You’ll also want to showcase reviews from Google and highlight unique images of your staff and equipment.

Furthermore, it helps to create social media profiles on Facebook, Instagram, and Linkedin. While you can’t expect to get leads directly from social media, they enhance your overall organic SEO strategy.



Other Lead Generation Methods for NJ Roofers

Brand new roofing companies may have to wait 3-6 months to rank on Google. As a result, you may need supplementary lead sources until then.

In these cases, investing in Google Ads and Facebook Ads for roofing leads is a wise choice.

You can get a positive ROI if you optimize your budget and get your SEO running while your ads run.


Eventually, you’ll stop advertising on Google and Facebook and get all your leads from organic. The key is to view PPC advertising as a short-term strategy.

Google offers different types of paid ads, including Google Guaranteed (Local Services Ads) and standard PPC Ads.


PPC Ads for New Jersey Roofing Companies

Google Ads 

Google Ads allow roofing companies to rank at the top of search results for various keywords.

While most consumers will click on organic results over paid ads, enough people still click on ads to make them worthwhile. 

Since ranking #1 on organic takes time, ranking #1 on Google Ads is a good substitute.


Facebook Ads

Facebook Ads allow roofing companies to target Facebook users in New Jersey. You can use Facebook Lead Ads to increase brand awareness and generate local roofing leads. The video ad format is the most effective. 

Be prepared to record a video promo for your New Jersey roofing business.


Ensuring Long Term Lead Generation

Paid ads are great short-term lead-generation techniques, but you need something more sustainable in the long term.

We spoke about organic SEO and its potential ROI for New Jersey contractors. In addition to investing in SEO, you’ll want to consider reputation management.


Online Reviews

Ask the customer to leave a review every time you perform a roofing job. Of course, most of your reviews should appear on Google and Facebook. 

Still, other platforms like Yelp, Angi, and HomeAdvisor are also helpful. Remember to steer 80% of your customers to Google Business Profile and Facebook.


Conversion Rate Optimization

Combining SEO with a strong reputation is the best way to create a sustainable lead generation process.

In addition, you will gain more prospects as customers find your company on Google searches and see the accompanying 5-star reviews. 


Final Thoughts

New Jersey roofing leads are there for the taking with organic SEO. However, most roofers rely on the gig economy by buying leads from more prominent companies.

But what if you could use their strategy to get those leads and cut out the middleman? You can with the NJ roofing lead generation strategy outlined above.



5 Tactics to Generate High-Quality Charlotte Roofing Leads


With over 1,000 roofing companies in Charlotte, NC, it can be challenging to generate Charlotte roofing leads consistently.

Still, you can take steps to increase your chances of acquiring roofing leads in Charlotte.

Establishing a cohesive online presence with other traditional marketing practices can create a synergistic lead generation system.



Below, Roofer’s Guild outlines five tactics to generate high-quality roofing prospects in the Charlotte, North Carolina, area.


Charlotte Roofing Leads (Blog Cover)

1) Local SEO

Local SEO is a form of search engine optimization focusing on a local area, such as Charlotte, NC.

Like traditional SEO, Local SEO aims to rank your website on Google Search Results. However, it also targets Google Maps and a unique SERP feature called the Local Map 3-Pack.

With Local optimization, your goal is to rank for local keywords like roofing services in charlotte, or charlotte roofing company.

Both your website and Google Business Profile can rank for these terms with proper optimization.


Additionally, your GMB listing can rank for local queries like roofer near me.


  • Local Backlinks: You can contact local businesses (not direct competitors) and ask them to include a link to your site on theirs. Local links help generate more local traffic to your site.
  • Long Tail Keywords: Using locally oriented longtail keywords like “Roofer in Charlotte” in your website’s copy is another excellent way to boost local traffic and generate high-quality leads. 
  • Local Blog Content: Blogging is a great way to generate more website traffic, but you should take it further. Include local keywords in your blog posts and write on topics that focus on local events or issues. 

Charlotte Local SEO Screenshot

2) Reputation Management

Gathering impressions is a significant first step to achieving local success online.

Still, consumers will vet your company before making first contact.

As a result, Charlotte roofing companies must attend to reputation management.


Online reviews are the foundation of your online reputation, especially on popular platforms like Google, Facebook, and Yelp.

You can expect to lose business if your company lacks reviews or shows several negative reviews.

Luckily, you can enhance your online reputation through tasks such as sending automated review requests to customers and replying to reviews on various platforms.


Another great tactic is showcasing online reviews on your website.

Include links to your review sites and send them via text or email.

And don’t be afraid to ask for reviews in person.


At least one report has shown that 72% of consumers will leave a review for a company if merely requested. 


3) Google Business Profile

Google Business Profile is a sub-category of local SEO, but it is essential enough to deserve particular focus.

Your business profile ranks on Google Search Results for local queries and showcases your Google reviews.

As a result, your Google My Business listing encapsulates Local SEO and Reputation Management in one form.


Consumers can find your business and gain trust from your Google Business Profile.

With this in mind, optimizing your Google listing is critical to acquiring local customers.

So be sure to add photos to your listing and fill out your profile and FAQ section. 


The best thing about Google Business Profile is that it is absolutely free!

You will need to undergo a vetting process so that Google can confirm your company’s information, but you won’t have to pay any money.

Once your business is verified, filling out your profile is easy. You can get started here.


Check out these tips for a more compelling profile:


  • High-Quality Images: Include HD images of your storefront, fleet, team, or completed projects.
  • Areas Served: Be sure to mention all your service areas.
  • Accurate Information: Be sure your business name, phone number, and physical address are correct and listed the same as on your website.

Google My Business Listing for North Carolina Roofer

A Google Business Profile allows Charlotte-area roofing companies to appear on the Local Map 3-Pack for queries like “roof repair near me” or “roofing repair charlotte.”



4) Attend Trade Shows

Getting out from behind your computer is vital if you want Charlotte roofing leads.

Trade shows are a great way to connect with contractors who could use your services even if you don’t have an exhibit. 

B2B (business-to-business) leads from trade shows can be lucrative and help spread the word about your services.


People in roofing-adjacent (sheet metal, construction, general contractor, demolition, etc.) industries attend these trade shows, which is a great way to make business connections. 

Trade shows are very beneficial if you do commercial roofing work.

For example, the Carolinas Roofing and Sheet Metal Contractors Association (CRSMCA) meeting is one trade show to check out if you operate in Charlotte


5) PPC Advertising

Pay Per Click advertising is a great way to gain valuable leads, whether your business is relatively new or established.

It puts your ads that relate to people’s interests and search queries on their computer screen. 

For example, if someone searches for “roofer in Charlotte,” even if your business doesn’t appear as one of the top results, your ad will.


Therefore, it’s crucial to craft well-written and relevant landing pages to go with your ads, so it may be good to contact an agency for help. 

PPC ads should also be used to supplement your local SEO efforts. In other words, you shouldn’t rely solely on PPC ads.

Building a brand is most important, so investing in a custom website and domain name legitimizes your company.


Next Steps for Charlotte Roofing Companies

If you’re ready to start generating leads, the first step is to claim and optimize your Google Business Profile.

This is a simple and free step you can take before investing any money into your marketing campaigns.

In addition, door-knocking and networking are low-cost avenues for establishing a branded presence in the greater Charlotte area.


When you’re ready to increase your lead frequency, consider hiring a top roofing SEO provider to expand your acquisition channels in 2024.



Roofing Leads Seattle: #1 Lead Generation Guide for Roofers


Roofing Leads Seattle (Guide Cover)

Roofing leads in Seattle come from various sources, but they are all acquired through the same tactics: SEO, PPC, Facebook Ads, Referrals, and Digital Marketing. Sometimes, traditional methods like door-knocking also generate leads in the Pacific Northwest.

The question for Seattle roofing contractors is – do you want to buy leads or generate them yourself? Buying leads is more expensive and less sustainable than manual lead generation. However, many roofers face the problem of not getting any leads, especially when first starting.

In the following guide, Roofer’s Guild breaks down how to generate roofing leads in Seattle, Washington. Before you know it, you can be the king of lead generation in Emerald City.



Buying Leads vs. Lead Generation

Lead Generation Infographic

The first decision you have to make is buying leads or generating leads. At Roofer’s Guild, we recommend lead generation because it produces more ROI and helps build a sustainable roofing business. However, some contractors may have to buy leads at the very beginning. Even so, you should still set up your own lead generation process.

Buying Roofing Leads

You can buy Seattle roofing leads from places like HomeAdvisor or Angi at an average cost of $50. However, buying leads enters your roofing company into the gig economy, making it dependent on another entity for new customers. While using this strategy in the short term can keep you afloat, you must parlay it into your own branded lead generation sources.

Generating Roofing Leads

Your business will ascend once you establish reliable lead generation sources under your brand. For example, your company website, Google Business Profile, and social media pages will serve as roofing lead sources in Seattle. You will not need to purchase leads once you start getting consistent leads from these branded online assets.

Lead Generation Methods for Seattle Roofers

There are some tried and true methods to get more inquiries online. Many roofers have been utilizing these strategies for decades, while others have lagged and suffered the consequences. The good news is that it’s never too late to implement these tactics and start getting new clients.


Search Engine Optimization (SEO)

SEO is the best way to get Seattle roofing customers in 2024. You can expect a consistent stream of organic leads by optimizing your website and Google Business Profile for the right keywords. 

The best part about SEO is that your rankings are free. So you don’t have to pay when somebody clicks on your website page or business listing. Local SEO is a sub-category of search engine optimization that involves ranking your Google Business Profile in the Local Map 3-Pack results.


Pay-Per-Click Advertising (PPC)

PPC is another way to get new customers by paying for clicks. Google Ads is the most common platform for PPC, as roofing companies can advertise a lead capture landing page for specific Google keywords.

PPC lacks the long-term ROI of SEO since roofers must pay each time a person clicks on their ad. In addition, these clicks may be lower quality than organic ones in some cases because customers ready to buy roofing services often distinguish paid results from their organic counterparts.


Facebook Ads

Facebook Ads are similar to PPC in that roofers pay to advertise their services on a popular platform. The difference with Facebook Ads is that you can target consumers based on demographics and interests. 

You can also create Facebook Lead Ads to capture new clients directly on the Facebook platform. Facebook Ads are typically more visual than Google Ads, and intriguing the audience requires a creative advertisement.


Referrals

Once your company starts getting customers through various online sources, you will see an uptick in referrals. Essentially, a satisfied customer will tell friends and family members about your services, and you will get calls from those conversations. 

Some Seattle contractors even set up referral programs to incentivize existing customers to spread the good word about your company. These customers might get a discount or coupon for each referral they send to your business.

Online communities like Nextdoor present an opportunity for digital referrals, as homeowners may spread the word about a positive roofing experience to their online neighbors. You might also consider joining Seattle-area roofing associations to expand your network.


Digital Marketing

Roofing companies can use other forms of digital marketing to get new customers. For example, email marketing is a method of sending automated emails to potential customers or even existing ones needing future services. 

One way to build your email list is by offering a lead magnet on your website. Maybe you make a white paper or PDF available for download after visitors submit their email addresses. Even if these users don’t become clients immediately, they may eventually use your services.


Seattle Roofing Lead Generation Chart

Top Lead Generation Platforms for Emerald City Roofers

Now that you know the methods for lead generation let’s explore the top platforms on which to implement these strategies. Of course, most companies know that Google is the leading search engine in the United States, but other platforms can also help Seattle-area roofing companies get customers.


Google 

Google is the #1 search engine globally and certainly in Seattle. You can employ multiple strategies to get leads from Google, including SEO and PPC. In addition, Google Business Profile is a free business listing that allows you to rank for Seattle-area keywords on the Local Map 3-Pack.

Of course, you can also rank your website on traditional organic results. In addition, Google Ads is the top PPC platform and can yield reasonable costs per click with the correct keyword research strategy.


Facebook

Facebook is the top social media network in the U.S. and will continue to grow with its Meta brand initiative. The Metaverse is the future of the internet, and Seattle-area companies should utilize this platform ASAP.

For now, a Facebook Business Page remains a viable source of lead generation, especially if you’re willing to run Facebook Ads targeting homeowners in the Seattle, Washington area. 

YouTube

YouTube is great for building your company’s brand and establishing trust and credibility in Emerald City. Roofing contractors comfortable sharing their on-the-job work in video form can benefit from the exposure.

YouTube also helps your company website if you embed your videos on high-traffic pages. Video content is proven to convert visitors at a higher rate than only text content. In addition, you can share YouTube videos on social media platforms like Facebook.


Nextdoor

Nextdoor is an online community for neighborhoods. Just as neighbors would spread positive and negative feedback about roofing companies to their neighbors pre-internet, they do the same thing now online. 

As you know, word of mouth travels much faster in digital form. As a result, building credibility in Seattle neighborhoods can get the word out quickly about your roofing business.


Screenshot of Nextdoor page for Seattle, WA

The Bottom Line for Seattle Roofing Companies

Whether you buy leads or generate them yourself, the inquiries come through the same platforms and use the same methods. Therefore, to grow your business long-term, you must take ownership of the lead generation process rather than paying a 3rd party that utilizes that process.

Buying leads keeps your Seattle roofing company in the gig economy and hinders its growth and sustainability. In contrast, building branded lead-gen sources across the internet landscape can produce consistent leads and put your company on the fast track to success.


How To Generate Roofing Leads in Atlanta, GA


There are various ways to get more roofing leads in Atlanta. However, a few methods work better than others, and that’s where you should invest your resources through time and money.

Attempting to chase down leads one by one puts you in the gig economy with zero chance for growth and sustainable success. 

Below, Roofer’s Guild outlines how to tactically get more Atlanta roofing leads for your business.


Roofing Leads Atlanta


What Are Atlanta Roofing Leads?

Atlanta roofing leads are prospects who show interest in roofing services in the Atlanta, GA, area.

If your roofing company services the city of Atlanta, you want as many customers as possible.

Prospects can demonstrate interest by submitting contact information like an email address or phone number.



Types of Roofing Leads in Atlanta, Georgia

Atlanta has many types of roofing leads, but the most valuable are commercial, metal, and roof coating.

These leads have the highest payouts on a per-job basis, increasing their lifetime value.

As a result, you can afford to spend more to acquire these leads since they produce a more significant ROI.


Commercial Roofing Leads

Atlanta-based roofers know that commercial jobs pay more, so leads are more valuable. But, of course, there are fewer total commercial jobs available, so they are in higher demand.

Still, if you can secure commercial roof replacement or repair jobs, you can expect a significant payday.


Metal Roofing Leads

Atlanta roofers understand the value of metal roofing. While many metal roof jobs are for commercial properties, some residential homes also have metal roofs.

These jobs cost more, making them a higher-ticket item for your service business. If you can get more metal roof leads for your Georgia roofing company, you will recognize the ROI.


Roof Coating Leads

An average roof coating costs $1,211, which means if you can secure a lead for $50-$100 per lead, you are making a substantial return on investment.

Therefore, Georgia-based roofing contractors should invest their resources in acquiring these types of leads to produce a more significant ROI for their company consistently.


Best Methods To Get Roofing Leads in Atlanta

There are several proven methods to produce low-cost roofing leads in Atlanta. Of course, you can also buy Atlanta roofing leads from brokers, but they cost you more money without growing your company.


So, instead, try to utilize the following lead generation methods:


Search Engine Optimization

Investing in SEO for roofers is the most efficient way to get leads. Leads from organic search results cost the least and produce the highest lifetime value.

In addition, users who find your company on Google are more likely to convert and become repeat customers. 


Google Business Profile

Claiming and optimizing a Google Business Profile can help you generate consistent leads on Google Maps. This process is a sub-section of SEO known as Local SEO.

The algorithm uses your profile’s proximity, relevance, and prominence to showcase your services to nearby local searchers. The goal is to rank within Google’s Local Map 3-Pack.


Email Marketing

Consistently emailing subscribers new offers and updates helps keep them engaged and more likely to buy your services.

Of course, since roofing consumers often need regular services, you can expect to keep former and future clients engaged.

To build a formidable subscriber list, you must accumulate email address submissions, typically through your website, using lead magnets like special coupons.


Exclusive Leads vs. Shared Leads

When you generate leads yourself, these are exclusive leads. However, some companies sell exclusive leads to roofers, too. Still, many lead services sell shared leads that hold less value and produce lower ROI. 

Understanding the difference between an exclusive and shared lead is vital.



Exclusive Leads

An exclusive lead is a prospect who contacts your company directly without showing interest in other roofing companies.

Of course, leads you to generate through SEO, Google Business Profile and your company website will always be exclusive.

However, some lead brokers will sell your company an exclusive lead, which means they only sell it to you.


Shared Leads

In contrast, shared leads are prospects who contact multiple roofing companies for the same service. They all need one roofer, but it’s on a first-come, first-serve basis.

As a result, these leads hold less value and almost always come from a 3rd party lead service. Be careful when paying for these leads, as they can limit your company’s growth and sustainability.


Optimizing an Atlanta Roofing Website for Lead Generation

SEO is a great way to drive traffic to your roofing company website, but you must convert users once they land on your page or post.

Optimizing your site for lead generation requires inserting calls to action throughout it—these CTAs garner contact information from potential customers.


Calls To Action (CTAs)

A CTA is a clickable phone number or contact form on your website. Most roofing websites have CTAs in their header and footer, among other areas.

A compelling call to action creates urgency for the user and makes it very simple for them to submit their contact information. Remember that CTAs can lead to other landing pages, creating a funnel.


Keyword Targeting

Many Atlanta contractors mistakenly think a simple one-page website will convert their customers. Instead, you need pages and posts that target a wide range of services and topics.

Targeting extensive keywords helps your SEO and converts a deeper pool of potential clients. For example, a page about tile roof repair must be separate from your shingle roof repair page.


User Experience

When users arrive on your website, they should have a positive experience. For example, your navigation menu should be clear and precise, your loading times should be fast, and your security should be notable (via SSL certificate).

Furthermore, your content should be grammatically correct, readable, and easy to consume.


Roofing Software to Generate Leads in Atlanta

We’d be remiss, not to mention software that helps with Atlanta lead generation. Several types of software can get more customers, but we will note review generation and schema pinning.

Multiple tools exist for these software types, so it’s up to you to find the brand that works best.


Review Generation

Getting more reviews boosts your Google Maps rankings and converts more users. As a result, software that helps generate reviews is critical.

Go for a tool that automates review requests and shows how many reviews your company has on each platform (Google, Facebook, etc.)


Schema Pinning

This technology has multiple terms, including schema pinning and heat mapping. The idea is to publish proof of your Atlanta roofing jobs on your website.

Showing potential clients that you’ve worked directly in their service area helps increase conversions while boosting Local SEO.


Next Steps for Atlanta Roofers

Roofing contractors can utilize this guide to develop a sustainable lead generation strategy. However, if you require professional roofing lead generation services, contact Roofer’s Guild to discuss your campaign.

As a community of successful roofing professionals, Roofer’s Guild can provide first-hand experience and expertise in crafting the most profitable system to produce roofing leads in Atlanta, Georgia.

We look forward to hearing from you soon and hope you continue to utilize our free resources.



3 Ways to Acquire (Exclusive) Roofing Leads in Las Vegas


Blog Cover for Roofing Leads Las Vegas Showing Vegas Skyline

Las Vegas roofing leads are extremely valuable. After all, Vegas is one of the most unique cities in the United States. A thriving tourist and hospitality industry is at its heart, which helps fuel the local economy. 

It’s a gem in the desert, and outside of its bustling strip is a massive suburban residential area. In fact, Las Vegas real estate is currently among the hottest in the country

As a roofing contractor operating in the Las Vegas area, your business should be booming. 

New housing developments get approved almost every day. Meanwhile, Real estate agents capitalize on the thriving housing market and a massive influx of new residents looking for property inspections.

The only problem for roofers is that competition can be rather brisk. 

The more leads you get, the more opportunity you have to close sales and grow your local market share.

The following post is dedicated to helping roofing contractors in the Las Vegas area acquire new and exclusive leads. 



Exclusive Las Vegas Roofing Leads

There is a big difference between exclusive and shared leads. Exclusive leads are the ones you really want to vie for because they are leads with a higher likelihood of purchasing intent. 

In other words, exclusive leads have been nurtured. As a result, they represent people who are more likely to need and be ready to pay for roofing services than other leads. 

There is another distinct advantage that exclusive leads have over other types of leads: they are not shared with other contractors. 

With shared leads, a lead-generation company may sell the same lead to multiple contractors. But, in the end, the contractors have to compete with one another for a single customer. 

That’s not something you have to worry about with exclusive leads. As a result, exclusive leads give you a much higher chance of converting the customer and making a sale. 

This is why you always want to have as many exclusive leads in the pipeline as possible. But how can you drum up exclusive leads? Here are some of the best methods for generating exclusive leads.


Infographic Comparing Exclusive and Shared Leads

1) Retargeting Ads

Retargeting ads are potent tools for professional marketers and business owners alike. For example, if you want to get more roofing leads in Las Vegas, this is one of the most effective ways to do it. 

A retargeting ad essentially follows a web surfer around the internet after they have shown interest in your website or online content. 

Say someone visits your website but leaves without scheduling an estimate, asking for more information, or taking any other kind of action. With retargeting ads, your online ads will appear on other websites that they visit. 

It may sound annoying, but it really does work. In fact, some industries have reported that retargeting ads increased their conversion rates by up to 150%!

Retargeting ads can also help increase your brand awareness. For example, when someone visits your site but does not complete a purchase, a retargeting ad can reach them after leaving the site.

Retargeting ads fulfill many important digital marketing roles, including increasing brand awareness, following up with prospective clients, increasing online presence, and generating more exclusive leads. 


2) Local Business Reach

Roofing contractors fail to tap one of the most valuable resources for lead generation: other businesses. But, of course, we aren’t talking about competing roofing businesses. 

You can increase your roofing leads by reaching out to local businesses related to or involved with the roofing trade but not a part of it.


Here are a few good examples:


Real Estate Agents

Real estate agents always need a good roofing contractor they can depend on for roofing inspections and repairs on roofs to get their properties ready for the market. 

And remember, the real estate market in Vegas is red hot right now, so this is a grand opportunity to start making some valuable friends.

Be sure to present prospective partners with your portfolio of work and any notable references.


General Contractors 

New tracts are going up almost every month in Las Vegas, and there are a lot of general contractors in the desert that need the services of a reliable roofing contractor. 

Reach out to all the local general contractors you can find. If you do commercial work, don’t forget about the contractors who specialize in commercial construction. 


Hardware Stores

You’d be surprised at how many leads you can get by making Facetime with some of the local hardware stores in the area. In addition, you can ask the proprietors to leave some business cards for their customers.

Conversely, you can develop professional relationships with them to earn recommendations and referrals. Trust is a significant factor in business networking; sometimes, you achieve that through organic means.


3) Email Marketing

Email marketing is another excellent way to remind customers that you are ready and available to work. Email marketing for roofers is still a great way to get leads, as the ROI is through the roof. 

You can generally expect $42 in conversions for every $1 you spend on email marketing.


Here are some tips for a successful email marketing campaign:


  • Don’t Spam: Consumers don’t want a deluge of emails every day. Sending an email a few times a month should suffice for your roofing business. 
  • Personalize Content: Make the content unique to a customer based on their previous interests. Studies have shown that emails with a personalized subject line get opened way more frequently.
  • Enhance Content: Send prospective customers content that would actually interest them. Sales-based emails are OK in moderation but focus more on value-filled blog posts, videos, and podcasts.

Bonus Tip: Buy Las Vegas Roofing Leads

Newer roofing companies can buy exclusive leads in the Las Vegas market. There are two primary ways to purchase leads, which are 3rd party lead brokers and self-branded digital asset building.


3rd Party Lead Brokers

You can buy leads from a 3rd party that charges you per lead. There is undoubtedly an upside for brand-new companies that must prove themselves in the community.

However, the downside comes long-term when customers return to the broker rather than your roofing company.


Branded Digital Assets

The second method involves signing up for SEO services. For example, suppose you can hire a digital marketing agency.

In that case, you can essentially buy leads by paying for branded digital assets. Think about your company website and Google Business Profile, for example.


5 Helpful Tips to Generate Siding Leads in 2024


Siding Leads Blog Cover Showing Siding and Bog Title


Roofing companies would love to generate more siding leads. Think about it; most roofing contractors offer other home improvement services like gutter, window, and siding. 

Branching out into other areas of home improvement is usually suitable for business. By providing more solutions to your clients, they can utilize your services more frequently.

In addition, you can use these services as an entry point into new customer relationships.

In the following post, Roofer’s Guild offers tips for generating new siding leads organically. 



The Value of Siding Leads

Leads are the lifeblood of any home service business, so roofers naturally want to generate siding leads.

As a result, an estimated 49,639 active siding contractor businesses are operating in the United States. 

Earning quality leads can give you a considerable advantage against competitors.


Here are just some of the reasons you should invest in lead generation:


List of Reasons to Buy Siding Leads


Exclusive Siding Leads

Any decent lead-generation service should be able to offer you exclusive leads. Exclusive leads mean that those leads aren’t being sold to anyone else but you. 

Exclusive leads have a higher chance of conversion since you won’t compete with other roofers. On the other hand, platforms that sell shared leads are typically cheaper but less profitable.


Qualified Leads

While digital marketing efforts produce the highest quality leads, they also attract visitors who have no interest in using your services.

Purchasing prospects from a lead-gen platform ensures qualified leads. With marketing, you may be getting clicks on your site and ads, but not from people ready to pay for your service. 

When you purchase siding leads, some services will offer prospects who have already gone through a sales funnel. These are qualified leads and represent consumers who are more apt to make a purchase. 

The downside is that prospects who enter a sales funnel for a 3rd party platform will return to that platform the next time they need services instead of your roofing company. As a result, the lifetime value is limited.


No Long-Term Obligation

Most reputable lead-generation services will allow you to cancel at any time. Ideally, buying leads will increase your brand awareness and generate a steady customer base without investing in a service long-term.

Eventually, though, investing in marketing is more sustainable. Once your business makes good revenue, you will want to generate leads through SEO, content marketing, and Facebook Ads.


Service Pause

Some lead-generation services will also allow you to pause your service anytime. For example, if you get slammed with new leads, you might opt to pause the service to tend to all of your new customers.

As a result, you won’t pay for leads you don’t have the time to follow up on. 


Fast Results

Paying for leads is a shortcut to all the work and time required for digital marketing efforts. Signing up with a lead generation platform ensures that you will get prospects quickly.

The price you pay is in long-term value, as we noted in the qualified leads section. While you get customers quickly, they don’t view your company as the authority. Instead, they return to the lead-gen platform for services.

Some companies don’t have the luxury of waiting six months to optimize a website and appear on search engine results.

Still, it is wise to work on your online presence even as you purchase leads from 3rd parties. This way, you can eventually use your own assets to get customers.


Lead Generation Tips for Siding Companies

You shouldn’t have to buy leads in perpetuity. Eventually, you’ll either go out of business or grow enough to produce your own branded lead generation platforms (i.e., your company website).

While lead buying may always remain a small part of your overall marketing strategy, it should take a backseat as your business starts to pick up steam. 

Remember, you will need to replace it with solid lead-generation tactics.


Here are a few ways you can begin to generate new leads organically:


List of Lead Generation Tips for Siding Contractors


Google Business Profile

You should already be on Google My Business (now called the Google Business Profile). But being on these platforms isn’t enough. When it comes to home services, people want to see what you are capable of – not just read about it. 

Remember to post plenty of high-quality pictures of your siding work and add siding as one of your services. These additions can help you appear on the Local Map 3-Pack for Google search results.


Email Marketing

Email marketing has a solid conversion rate compared to other facets of digital marketing. It is a great way to keep in touch with your customers. Producing email drips keeps consumers engaged and increases brand awareness. 

Remember that a huge factor in generating siding leads is simply reminding consumers that you are around. In addition, it helps to segment email subscribers by needs, locations, and special considerations.

A friendly email now and then is a great way to keep your brand fresh in the minds of past customers and unconverted leads. In addition, targeting segments with customized emails makes your audience feel like you understand their needs.


Reputation Management

Marketing experts agree that customer reviews are powerful lead-generation tools. They can attract leads who are already looking to make a purchase since web surfers aren’t just going to randomly read a review about a siding business. 

Suppose someone reads reviews about a siding contractor. In that case, that means they are interested in siding work if not already prepared to pay for service. 

Be sure that you are present on as many review sites as possible, especially Angie’s List, Houzz, Home Advisor, and Google My Business. Also, be sure to respond to as many reviews (good and bad) as possible. 


Search Engine Optimization 

Getting leads is all about making your company more visible to consumers interested in your services. SEO is the best way to make your company as visible as possible online. 

Through keyword research and on-page SEO, you can rank your website for various terms related to siding. Customers click on your website when they search for these terms, and your landing page converts them.

SEO and digital marketing should be your priority as your siding business gets a solid footing in your local market. In addition, organic traffic is cheaper and more sustainable than having to continually pay for new customers.


Get Siding Leads From Roofer’s Guild

At Roofer’s Guild, we help roofing companies like yours acquire high-quality siding leads. Our lead generation process produces a consistent stream of leads using SEO, website design, content marketing and calls to action. 

Finding trustworthy marketers can be a challenge in the roofing industry. Many agencies look to manipulate roofers by selling them long-term contracts and locking them into a mediocre process. We look to help roofing contractors empower themselves to master their marketing.


5 Methods to Generate Roofing Leads in Denver, CO


Denver Roofing Leads


Roofing lead generation is an important aspect of all local roofing businesses, but the methods for maximizing customer inquiries vary significantly.

For Denver roofing companies, variables like climate, competition, employees, and brand recognition all influence your ability to generate roofing leads consistently.

If you feel like your business has fallen short of its lead-generating potential, consider the following list of tips for getting more roofing leads in Denver.


1) Partner Up

Forming business partnerships can open you to a new demographic of leads. Think about local businesses you often encounter in your work as a roofer. Real estate agents and local hardware stores are good places to start. 

Reach out to these business owners and offer your services and promotions. For instance, you can ask the local mom-and-pop hardware store that you frequent for your supplies if you could leave your cards on their checkout stands or if they can include a link to your site on their website. 

Partnering up with real estate agents or companies can be incredibly lucrative. For example, you could offer their services for roofing inspections, and in return, they could refer their clients to you.

Real estate agents are always in need of roofing services anyway, so reaching out to a local agent or two is a good lead-generation tactic in and of itself. 


2) Get More Reviews

Online reviews have become a commodity for businesses in the digital age. Studies have shown that most consumers will read at least one review before purchasing a product or service – some polled consumers reported that they read more than ten reviews before making a decision.

People look to online reviews to see what kind of experience they can expect from roofing companies. In addition, reviews help with visibility; the more reviews you have to read online, the more people will see your business. 

But how do you get more reviews? It would help if you started by starting a Google My Business profile for your roofing company. It’s free and easy and will instantly increase the online visibility of your business if you don’t already have a profile. 

Of course, it helps to be as present as possible on review sites like Houzz, Angi’, and Yelp. However, investing in reputation management tools is also a great way to get more reviews and leverage your current ones to generate more Denver roofing leads.


3) Invest in PPC

PPC stands for Pay Per Click. It’s a form of online advertising in which you only pay when someone clicks on your ad. While PPC advertising has caught some flack over the years for being “unsustainable” or a black hat form of marketing, it can give your company a shot in the arm regarding leads. 

PPC ad campaigns can be beneficial if your roofing business is new. PPC ads are a great way to increase visibility in your local market. The best thing about them is that they can target specific audiences.

In other words, you can make it so that your PPC ads show up only for people who have searched for or otherwise showed interest in roofing services. 

Another good thing about most PPC ad services like Google Adwords is setting a strict budget. This way, there’s no chance of accidentally going over your advertising budget. Setting a low budget at first is an excellent way to save money and see how effective your PPC ad campaign is. 

If you are getting a good return on your low-budget PPC ad campaign, you can think about increasing the budget for even more leads. 


4) Trade Shows

The old ways aren’t dead. Trade shows are still a hotbed for roofing leads. While you must be more careful with them now that we live through a pandemic, trade shows are still a great way to establish industry connections and get B2B leads. 

Trade shows can be beneficial if you happen to specialize in commercial roofing. Many other businesses attend trade shows, and you may find that most of your leads come from exhibitors rather than attendees. The Colorado Roofing Association still holds annual trade shows that are a must-attend for roofers in Denver. 

You don’t even have to be an exhibitor to get roofing leads from trade shows. Just showing up and talking to other attendees and exhibitors could be enough to spark valuable business connections and gain Denver roofing leads. 


5) Local SEO

Roofing is most certainly a local business. As a result, if your current SEO strategy doesn’t emphasize your local market, you are probably wasting money.

Targeting longtail keywords that include “Denver, CO” or an even more specific neighborhood is an excellent first step for local SEO.


Here are some other ways you can optimize for local SEO:


  • Create blog content that focuses on local news or events
  • Create different location pages for every area that you service
  • Get backlinks from local businesses and organizations
  • Optimize your site for mobile web browsers


There’s much more to local SEO, so it’s usually a good idea to partner up with an SEO agency to help you with the technical details. 


Get More Denver Roofing Leads

Here at Roofer’s Guild, it’s our job to provide roofers in the Denver area and beyond with helpful resources.

Our industry experience means we can craft a specialized digital marketing campaign to help you get more leads and convert more leads.

In addition, we provide lead generation services to Denver-area roofing companies. So contact us today to get started.


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