Author Archives: Roofers Guild

The 4 Best Roofing Books of 2021 (with Descriptions)

Roofing Books

Are you looking for the best roofing books of 2021? At Roofer’s Guild, we don’t blame you for seeking knowledge. After all, you are dealing with the first line of defense for the homes of your customers. So while nothing can take the place of hands-on training, it never hurts to supplement your roofing knowledge with a bit of at-home reading. 

Our team rounded up some of the best roofing books for contractors (and even some for non-roofing contractors) in 2021. The books in our list run the gamut from specific job guides to supplemental roofing education. 

1) The Calm After the Storm by Daniel Koren

In 2020, there were 4,611 major hail storms reported in the United States. Severe storms are one of the leading causes of damage to any roof type. As a contractor, you should know all about roof storm damage. In The Calm After the Storm by Daniel Koren, you will learn about what types of damage various storms (in particular hail storms) can do to roofs. 

Your customers may also look to you for help with the insurance claims process. The Calm After the Storm tops our list of the best roofing books because it goes into great detail about the insurance claims process – one of the most problematic and common concerns for homeowners. 

2) Siding, Roofing, and Trim

If you are a roofing contractor, you probably don’t need a book to tell you how to replace or install a roof. However, you may be looking to branch out into other services to earn more money and expand your business. Siding, Roofing, and Trim by the editors of Fine Homebuilding is a book that can help. 

In it, you will learn the basics of how the roofing system affects a home’s exterior. More importantly, you can learn the basics of replacing and installing, you guessed it, siding and trim. Even a section dedicated to painting tips would be an excellent book for anyone looking to expand their repertoire of services. 

However, one of the best things about Siding, Roofing, and Trim is that it was written: “by pros for pros.” There is no baby-talk in this book. You will need to have some contractor experience already to get the most value from this book, but if you are looking to add more services to your menu, chances are you are a reasonably seasoned contractor. 

3) Roofing with Asphalt Shingles

An estimated 75% of houses in the U.S. have asphalt shingle roofing installed. Of course, as a roofing contractor, you likely have a lot of experience with asphalt shingles. Still, everyone could use some help with producing the tightest, most amicable, and most secure asphalt shingle roofs possible. 

That’s why we chose Roofing with Asphalt Shingles as #3 on our list of the best roofing books. It’s essentially a masterclass in asphalt shingle roofing. But, of course, you can skip all the basics of installation. Roofing with Asphalt Shingles offers advanced tips for installing asphalt shingles, though. 

There are chapters dedicated to installing the longest-lasting asphalt shingle roofs and producing aesthetically pleasing asphalt shingle roofs. Plus, you get a primer on how to estimate asphalt shingle roof jobs and ordering materials accurately. 

This book’s value is not that it will show you how to replace shingles, but in the fact that it will teach you to become a master at one of the most common types of roofing work there is. 

4) Roofing, Flashing, and Waterproofing

Another great read by the editors of Fine Homebuilding, Roofing, Flashing, and Waterproofing provides an in-depth guide on protecting roofs from one of mother nature’s most damaging elements: water. 

Again, we like this book because it was written by pros, so even if you’re a seasoned roofing contractor, you’ll be able to get a lot of value out of Roofing, Flashing, and Waterproofing. 

For even more resources like digital marketing for roofing, and roofing leads, get in touch with the pros here at Roofer’s Guild. We can help you expand your business so contact us today.

5 Awesome Measurement Tools for Roofing Contractors in 2021

Roof Measuring Tools

If taking measurements of roofs for material procurement and estimates eats up too much of your time, you should pay special attention to the following post. Today we are going to be counting down the best roof measuring tools for roofing contractors. 

Most tools on our list are already popular among roofing contractors and insurance companies around the country. These high-tech tools and services can save you a lot of time and focus on more critical projects. 

Modern roof measuring tools you are about to see on our list run the gamut from apps to paid services. Roofers can integrate some of these tools into existing project management software.

1) RoofGraf

We love the ability to get quick estimations which, is why RoofGraf makes the top of our list of the best roof measuring tools of 2021. With RoofGraf you have to do a bit of work. It allows you to trace the general outline of the roof. While this may seem like an added chore for some people, the distinct advantage of this feature is that it allows for almost instant access to accurate estimates. 

Once the estimate is in, you will be able to see high-resolution shots of the roof as well as in-depth measurements. There are four different packages which, fit the need of established corporations and small roofing outfits alike. The monthly fees can range from $80 to $200 per month, depending on the package you choose. However, the cool thing is that they offer a free trial for each of their four packages. Here are some of the benefits of RoofGraf:

  • You can print out roofing reports
  • It has a job status-tracking feature
  • Helps calculate material costs, labor costs, and potential project profit

2) Stack

Stack is a great roof measuring tool if you plan to use yours primarily for measuring and estimations – even better if you do a high volume of estimates per year. The software uses digital imaging of the roof and data from Google Earth to generate accurate measurements and dimensions of any roof. 

The best thing about Stack is that it’s quick. You won’t have to wait around for hours for you to get your measurements. In addition, Stack can quickly find the area of pitched and flat roofs, so it’s also a good option for anyone who does commercial and residential roofing. 

The basic paid package is $1,000 per year which, works out to around $83 per month. There is also a premium package that is $1,800 per year. Some of the advantages of Stack include:

  • The ability to apply specific roofing materials like EPDM, shingles, or metal to the roof area for estimations
  • The ability to find out the location of a pitched or flat roof very quickly
  • 7-day free access trial of the software

3) EagleView

EagleView is a “per use” service that provides aerial imaging of any roof. Best of all, there is no monthly subscription, and all estimations and measurements go through an app or on the EagleView website. EagleView services are also available on some of the premium project management software suites. 

One of the best things about this service is the 3D roof imaging and in-depth measurements. With EagleView, you get an easy-to-read 3D diagram of the roof that includes length, area, and pitch measurements. You will be able to see every valley, hip, ridge, and even flashing with the high-quality roof images you get from EagleView. 

There are many useful periphery tools, like seven roofing report types and a waste calculator tool. The only downside is that you may have to wait a couple of days for some of the more in-depth reports. Still, the upside is:

  • Incredible detailed and accurate roof diagrams
  • Pay-per-use structuring
  • It’s excellent for roofers who may have lulls between estimations

4) Aerial Estimation

Aerial Estimation is similar to our last entry in the way it takes measurements and handles payments. With Aerial Estimation, you will get an HD image of the roof in question and measurements for length, primary pitch, area, and others. Also, they base the app’s pricing on a per-use payment structure. The price per report can range from $16 to $45, depending on the type of report. 

What separates Aerial Estimation from EagleView and other similar roof measuring tools is that it’s faster. Their estimations have a turnaround rate of one business day. You can also pay $15 extra and get your estimate in about 2 hours. Some of the other perks include:

  • Waste calculation table tool
  • Aerial roof outline images
  • Generally cheaper report prices

5) SkyMeasure

SkyMeasure makes our list because you can integrate it into the project management software you may already be using. For instance, it is compatible with Job Progress. It also provides aerial views and measurements of any roof type. 

You can get each report through their website or their app. While the measurement options aren’t as robust as some of the other options on our list, they offer wall reports, site mapping, and reports for residential and commercial roofs. Other benefits include:

  • Great customer service
  • Relatively fast turnaround
  • Per-use pricing structure

More Help for your Roofing Business

Here at Roofer’s Guild, we are committed to helping roofers across the country streamline their business and gain more customers. You have read about the best roof measuring tools now; find out how we can help you dominate your local market. In addition, we offer a full array of digital marketing and SEO services specifically for roofers, so talk to us soon.

The 7 Best SEO Tools & Apps for Roofers in 2021

SEO Tools for Roofers

Roofing companies can utilize tools to streamline their SEO process and even automate specific digital marketing tasks. As a roofing professional, time is money, and the more time spent performing jobs and earning income, the faster your company grows. But, of course, without a sound marketing strategy, those jobs will never become available. While you can always hire one of the best SEO agencies for roofers, the good news is that several tools now exist to make the SEO process more accessible than ever before. Let’s take a look at the seven best SEO tools for roofers in 2021.

1) DataPins

DataPins changes the SEO game for roofers. The tool allows contractors to turn each job into a blog post on steroids, otherwise known as a “pin.” When roofers repair a shingle roof in Denver, they use their mobile app to tag the location and take some pictures of the job. Once the roofer submits that info, it automatically publishes it to its website on the most appropriate page. If that weren’t enough, the app also sends out an automated review request to the customer through email and text. Roofers also can publish their “pins” on social media profiles, including GMB posts, Facebook posts, and Instagram posts.

Pin Example

2) Google Search Console

Many marketing agencies talk about Google Analytics data, but Google Search Console is more straightforward to use. You don’t have to be an SEO professional to understand data produced from Search Console. For example, GSC will email you your best-performing queries (aka keywords) over the last 28 days. You can also log into your GSC dashboard and easily filter data by date, page, and query. One of the most impressive features allows web admins to compare clicks from the last 28 days to the previous 28 days. The same criteria can apply to any time range you select.

Google Search Console

3) Thrive Leads

Sometimes generating website traffic isn’t enough to produce leads for your roofing company. Installing the Thrive Leads WordPress plugin allows you to capture website visitors and add them to your email list for future promotions. Similar to remarketing on Facebook, Thrive Leads captures visitors’ contact information so that you can promote your services once they exit your website. In addition, Thrive Leads comes with an assortment of pop-up templates and allows web admins to insert CTAs within the content itself. The pop-ups are the least intrusive of their kind and typically result in substantial engagement increases for visitors.

Thrive Leads Example

4) RankMath

RankMath rivals Yoast as the best SEO plugin for WordPress. Like Yoast, RankMath allows web admins to enter their title tag, meta description, tags, and more. The tool also offers an excellent preview of what your result will look like on the SERP. There’s no guessing when it comes to RankMath, as the tool provides an SEO score for your content based on the keyword(s) you input. While many in the industry use Yoast for familiarity, those who try RankMAth come away impressed with its features and ease of use.

Rank Math Example

5) Moz Pro

Moz Pro allows roofing professionals to execute a variety of SEO tasks under a single umbrella. For instance, roofing companies can research keywords, check backlinks profiles, and perform competitor research. In addition, Moz has its link grade metric called Domain Authority, which can help roofers determine where they stand relative to top competitors within their service areas. Finally, Moz Pro also provides an on-page grader that determines whether or not content is up to the necessary standards for top rankings.

Moz Pro Example

6) Link Whisper

For all the talk about link building in SEO, very rarely does it allude to internal linking. However, internal linking is one of the best ways to improve page rankings and is far more of a white-hat strategy than most link outreach campaigns. Luckily, an SEO tool called Link Whisper uses AI to make internal linking straightforward and effective. The tool suggests internal links for your page within the WordPress editor. Which links are chosen depends on the topic, keyword, and user needs. Overall, Link Whisper is one of the best investments roofers can make for their SEO.

Link Whisper Example


7) YouTube

YouTube’s inclusion on this list may come as a surprise to roofing contractors; however, strategic YouTube embeds on your roofing website, blog posts, and pages can increase engagement and dwell time while decreasing bounce rate. Of course, its effectiveness depends on the quality and entertainment value of your videos. With that being said, HQ videos are easier to produce than ever before, with most roofers having 24/7 access to a camera-enabled smartphone. You can even edit videos directly on your device and upload them to YouTube without ever touching a desktop computer. If videos engage your visitors, expect substantial SEO benefits moving forward. 

YouTube Marketing Screenshot

The 2021 SEO Guide for Contractors

SEO for Contractors

Critics can no longer deny SEO’s role in a successful business. The vast majority of web traffic is routed through Google and other search engines. Marketers prioritize search engine optimization in their campaigns. Most people’s interaction with a new company starts with an online search. 

Search engines have changed the way we get information, so as a contractor, you have to ask yourself, “have you adapted to the times?” If you aren’t investing in contractor SEO, then you are more than likely losing business to your competition. But how do you get started with SEO? Of course, the best way is to work with a professional. However, there are some things you can do on your own and some concepts you should understand before you get started. 

In the following post, Roofer’s Guild will discuss these concepts and share some tips on how you can get started with SEO. 

The Basic Concepts of SEO for Contractors

The basic tenets of SEO are pretty simple. When users use search engines to find information about anything – in this case, we’re talking about contractors – their experience goes something like this:

  • They type in specific phrases or keywords into a search engine to conduct their search
  • The search engine processes those words and scans the web for websites that match them
  • A list is pulled up for the user 
  • The user clicks on the most relevant or interesting search results

Pretty simple, right? Here’s where things get a bit tricky. Consider the following statistic: less than one percent of Google users click on the 2nd page of search results. That means that if for some reason, your website is showing up (ranking) low (outside of the top 5 results on a given search query) on searches, chances are people don’t even see your website. 

SEO (Search Engine Optimization) comes into play for rankings. SEO is all about helping you rank in the top spot in search engine results pages. This way, your company gets more exposure, more clicks, more leads, and more chances to close customers. 

That’s it! That’s the basic idea behind all SEO strategies. So now, here are some ways you can start improving your search engine rankings. 

It Starts with Keywords

Some SEO tactics may be over your head, like web design, mobile site optimization, and other technical SEO stuff. However, there are some simple optimizations you can take care of relatively quickly. One of the most fundamental SEO tactics is keyword usage. 

In the bulleted list above, we mentioned that the consumer begins a search using specific phrases and keywords. The idea is to use the keywords that most people would use to find a contractor in your website’s written content. Topical keywords make it easier for search engines to match your site with relevant searches made by consumers looking for contractors. But how do you know which keywords to use?

Here is an excellent list of keyword research tools that you can use to find out which keywords people are using most to look for the services you offer as a contractor. The great thing about these tools is that some of them are free. They will give you a good list of keywords to use for your website. Once you have a good list, here are some tips for utilizing it in your written content:

  • Avoid Keyword Stuffing: Don’t simply cram the keywords into your content. Google will penalize you for keyword stuffing. Keyword stuffing is overusing keywords to rank better, but it will hurt your rankings. 
  • Use Keywords Naturally: Instead of stuffing keywords into your written content, insert them naturally. Natural usage may be a bit difficult with some keywords, but the effort will be worth it.
  • Don’t Ignore Lesser Used Keywords: Some keywords are highly competitive (many companies are trying to rank for the exact keywords), so it may be beneficial to use the keywords on your list that are used less frequently. 

Link Building

Google and other search engines don’t just rely on keywords to help them decide which websites to display. Another major factor is inbound links. Inbound links are links on other websites that lead to yours. When another website links to your website, search engines take this as something of a vote of confidence for your site. In short, inbound links are suitable for construction SEO. But how do you get these links? Here are some tips:

  • Reach Out: You can begin getting more external links by reaching out to your suppliers, colleagues, fellow contractors, and even your local chamber of commerce and asking them to include a link for your site on theirs. 
  • Industry Directories: List your site on contractor and construction industry directories. These could be local business directory sites or national ones. 
  • Comment: Stay up on high-profile contractor blogs and comment thoughtfully when you can. Ask the webmaster if you can include a link to your site in your comment. 


Online reviews are also a great way to bolster SEO for contractors and roofers. They provide even more external link opportunities, but they are crucial for local ranking. Local ranking and local SEO determine how high your website is displayed on searches with local intent such as “contractors near me.” “contractors in my area” or specific geographic searches like “contractors in Tampa, Florida.”

Since most contractor businesses are local businesses, reviews are critical to SEO. You have to have a good amount of reviews to rank. More important than quantity, though, is quality. You want your aggregate star rating to be between 4.3 and 4.8 stars. But how do you get more reviews? Here are some tips:

  • Be Present: Register your company on review websites like Yelp, Angie’s List, Houzz, HomeAdvisor, Google My Business, and others. 
  • Ask for Them: After a job well done, don’t be afraid to ask your customers to leave a review of your company. One study found that most consumers will leave a review if you ask them to. 
  • Use an App or Tool: Several software companies offer reputation management tools that deliver automated review requests via text and email, and include a direct link to the review screen.

SEO Services for Contractors

Starting with SEO tips for contractors covered today will put you on the right path to success. If you implement these tips, you will more than likely see an increase in your search rankings. However, this is only the beginning. To utilize SEO to its fullest potential, you have to turn to the pros

Here at Roofer’s Guild, we are dedicated to helping contractors like yourself get the most from digital marketing and SEO. We can help you get more customers through SEO, so call us today. Yes, we deal with roofing companies specifically, but many roofers are also in the construction niche, and all of them are contractors. So get in touch with Roofer’s Guild and start succeeding online.

Differential Movement: Tips & Definition for Roofers

Differential Movement

Differential movement is a term that you have probably heard if you have spent any time as a roofer. It can cause alarm in some cases, or it can be a regular part of the job. In any case, as a roofer, you should be able to identify and define differential movement as it pertains to the roofing system of a building. 

Differential movement in a roof can cause severe damage. Or it can be a regular part of the roof’s “settling” process. The following post will look at the definition of differential movement, how it can affect the structure, and some tips on how to handle it. 

What is Differential Movement?

Differential movement occurs at points in the roofing system where independent parts are adjoined. Installed parts settle at different rates causing unsettled structural formation. Specifically, other parts of the roof adjust, settle, or move (this phenomenon itself is natural) at different speeds. 

When Does Differential Movement Occur?

Differential movement often occurs when there has been an addition of some kind to a commercial or residential building. For instance, adding a bedroom to a house is often the culprit for residential differential movement. Because new materials are being adjoined to old materials, the settling rate will not match. As you can imagine, signs of differential movement typically appear where old materials interact with new materials.

The flashing of a roof will also be a tell-tale sign of differential movement. Therefore, if you inspect for differential movement, one of the first places you should look at is the roof’s flashing.

What Can Differential Movement do to a Roof?

First of all, you should be aware that other things can cause differential movement. For example, shifts in the soil under a house could have visible effects on the foundation and the roof. Tree roots can also cause differential movement by shifting the foundation of the structure. If one side of a system is sunken lower than the other, this will cause a faster settlement rate on the side that is sunken. 

As you can imagine, differential movement of any kind can cause some severe problems. However, the manifestations of differential movement may also be somewhat benign. Not all differential movement occurs at such an opposing rate as to cause severe damage. For example, slight differential movement can occur over decades without causing any serious problems. Still, the phenomenon can impact a structure in many ways, including but not limited to:

  • Foundation Cracks: This is one of the more severe side-effects of differential movement and can cause a structure to become unsound. 
  • Interior Wall Cracks: Inexplicable cracks in interior walls may be another sign of differential movement. 
  • Ill-fitting Doors: If you have ever had to shave down a new door because it doesn’t fit in the jamb, the problem may have been caused by differential movement in the structure. 
  • Tilting Chimney: Differential movement in the roof or the foundation may cause chimneys to tilt or sink to one side or another. 
  • Distorted Walls: Severe differential movement may cause the structure’s walls to bulge in sections under extreme stress. 

Differential movement can cause both cosmetic and structural damage. For example, cracks in the wall of a house may be a mild sign of differential movement, but inspect the whole structure o make sure that no adjustments are necessary.

Roofers, in particular, should inspect the flashing first. If you see a gap of 2-6 inches in the flashing between a vertical wall and the roof deck, this is most likely a sign of differential movement that has to be corrected. Sunken areas of the roof near flashing could also signify something that needs to be done sooner than later. 

Tips for Differential Movement

How you deal with differential movement will depend on a lot of factors. First, how severe is the movement? Then, what type of structure is the roof system? And, of course, where the movement is occurring? In general, though, here are some tips for dealing with differential movement as a roofer:

  • Look for Wrinkles: One of the fastest ways to identify differential movement on a roof is by looking at the flashing. If there is a pattern of diagonal wrinkling in the flashing, you are likely dealing with differential movement. 
  • Roof to Wall Expansion Joint: If the roof decking is independent of a vertical wall, a roof-to-wall expansion joint should be installed to correct and prevent differential settlement. The flashing should only be anchored to the roof deck, and there should be a woodblock at the base. 
  • Dealing with Roof Openings: Differential movement often occurs at roof openings (vents, skylights, etc.). To prevent differential movement from happening at these vulnerable points, roofers must form a curb. The curve isolates base flashing and counter-flashing, so that differential movement becomes a non-issue. The curb should be made from metal and should sit at least 8 inches above the finish roofing material.

More Roofing Knowledge

Here at Roofer’s Guild, we pride ourselves on offering roofers the knowledge and resources they need to expand their businesses across the country. But, we know you want more, and that’s why we offer digital marketing services tailored specifically for roofing businesses. 

With our help and expertise, you could dominate your local market and beyond. Our team has the experience needed to create a custom marketing plan for your business. Get more roofing customers for your business with our help today.

4 Alternative Roofing Solutions to Consider in 2021

Alternative Roofing Solutions

If you are staring down a re-roof project, you probably have many questions about what your alternative roofing solutions might be. Of course, your budget, aesthetic inclinations, and where you live in the US will all play a big part in what type of roof you ultimately decide on. 

Before you pull the trigger on any roofing material, though, do yourself a favor and give the following post a good read. Today Roofer’s Guild will take a look at some viable alternative roofing solutions. 

1) Go Solar

Did you know that 75% of US households have shingle roofing? Shingle roofs are popular because they are affordable and offer a decent degree of durability. Most people choose asphalt shingles in particular because they are so cheap. 

However, if you are looking to save money in the long run, consider solar shingles. Solar shingles have come a long way over the years. High installation prices or the bulky looks may have turned you off previously, but things have changed recently.

Most solar shingles are now made of tempered glass and can be installed relatively easily. That means you won’t have to pay through the nose for a specialist to come out and install your solar shingles. Plus, they have a much cleaner, streamlined appearance and are made to look more like traditional shingles.

Of course, solar shingles generate usable energy for your home. A single solar shingle can produce up to 63 watts of electricity per day. Modern solar shingles are also very lightweight and are rated to withstand wind and water. As a result, you don’t have to worry about excess stress on your home from heavy roofing materials or inadequate roof protection. 


  • They can help you save money on electricity
  • They provide a sleek look to your roofline
  • They are lightweight


  • Depending on its orientation to the sun, your roof may not be a good candidate for solar shingles
  • They don’t provide energy at night or when the sun is obscured

2) Build Up

Built-up roofing is a viable option for commercial and residential low-slope roofs. Layers of bitumen are piled on top of each other, with layers of fiber in between them. It imparts impact resistance to the roofing system. 

On the top and final layer, tar and gravel are usually laid down. You can also have layers of special insulation installed with your built-up roof to improve efficiency. Built-up roofs can also have a white or light-colored finish to reflect more of the sun’s rays and keep your building cooler in hot weather. 


  • Built-up roofing systems are fire retardant
  • They provide a high degree of impact-resistance
  • They are typically easy to maintain


  • Many people don’t like the way they look
  • Depending on the installation, built-up roofs may have weak points where they meet breaks in the roofline (vents, chimneys, walls, etc.)

3) Metal Roofing

Metal roofing isn’t just for commercial properties anymore. Like solar shingles, they have come a long way in terms of style and function. For instance, roofers can install standing seam metal roofs over a traditional plywood roof deck. The panels run parallel to one another and stand over the decking. The seam floats over that actual roof hence the name standing seam. 

You can also choose metal shingles. Metal shingles can be made to look like a variety of more traditional types of roof shingles. They come in a wide array of colors and styles, and they typically outperform tile and asphalt shingles in terms of durability. 

Metal roofing is one of the best alternative roofing solutions because they typically outlast other roofs. In some cases, you can even get a more extended warranty on a metal roof than you could with other materials. 


  • Metal roofs can be made to mimic a wide variety of traditional roofing materials
  • Some metal roof systems can last up to 70 years
  • You can easily recycle metal roof materials


  • When it rains or hails, metal roofs are typically noisier than other types

4) Go With a Combo

Sometimes two roofing materials are better than one. That’s the case with the last entry in our list of the best alternative roofing solutions. Stone-coated metal roofing provides the strength and lightness of metal with the corrosion-resistance of metal. 

You have probably heard of slate roofing tiles. You have probably heard about how long they last. You have probably also heard about how costly they are. While stone-coated roofing won’t typically last for 200 years, it provides a friendly, affordable middle ground.

Stone-coated metal roofing is usually made from rolled steel sheets and then coated with crushed granite. Finally, the granite is permanently adhered to the steel to wash away like the gravel material that usually covers asphalt shingles. 

Plus, they add a layer of insulation to your home. Stone-coated metal roofs are usually installed over battens, leaving a gap between the shingles themselves and the roof decking. These pockets of air help keep the cold and the heat away from your home. 


  • They can be made to mimic premium roofing materials
  • They typically have a high wind-resistance rating


  • They can cost up to $400 per square foot

Get the Resources you Need

Whether you want to know about all the roofing alternatives, you can present them to your customers, or you need help marketing your roofing business. We’re here for you. Here at Roofer’s Guild, we pride ourselves on helping our clients in the roofing industry reach their business goals. So to find out about all the fantastic resources we offer, give us a call.

How Much Does a Roofer Charge Per Hour?

How Much Does a Roofer Charge Per Hour

Roofing is a safe bet if you are looking for a career. The roofing industry has steadily grown over the last five years. On top of that, it is projected that it will grow by another 3.8% over the next year. So it’s easy to see why a career in roofing is such a tempting prospect to so many people. 

The need for roofers isn’t going away any time soon. So whether you are a youngster trying to map out a career path, looking to change your career or a consumer who will require roofing services shortly, it can help to know the answer to the question, “how much does a roofer charge per hour?”

What Impacts How Much Roofers Charge?

If you are a consumer in need of roofing services, your invoice will reflect many different factors. It’s not just about how much a roofer charges per hour; it’s also about the availability of materials, the complexity of the work, the type of roof you have, and more. Here are some of the factors that could affect pricing:

  • Geographic Location: If you are in an area where supplies are hard to come by or need to be transported from a long way, your invoice could be pretty high.
  • Job Danger: Did you know that around 50 roofers die on the job each year in the U.S.? Roofing is one of the most hazardous trades, and contractors usually factor this into their pricing scale. 
  • Materials: The price will also depend on what type of roofing material you want. Asphalt shingles are among the cheapest materials, while slate and cedar shake tend to be the most expensive. 

Hourly Roofing Rate by State 

Keep in mind that the following figures are based on average calculations. Certain roofers are likely to charge more or less than what you see below:

  • New York – $30.23 
  • New Jersey – $28.49
  • Minnesota – $27.74
  • Connecticut – $26.15
  • Illinois – $26.02 
  • Massachusetts – $25.07
  • California – $24.54
  • Alaska – $24.37
  • Hawaii – $23.88
  • Rhode Island – $23.48
  • Washington – $23.12
  • New Hampshire – $22.15
  • Missouri – $21.12
  • Virginia – $20.78
  • North Dakota – $20.27
  • Oregon – $20.26
  • Maryland – $20.20
  • Michigan – $19.58
  • Idaho – $19.65
  • Arizona – $19.59
  • Delaware – $19.57
  • Nevada – $19.14
  • Ohio – $19.02
  • Pennsylvania – $18.72
  • South Dakota – $14.70
  • Mississippi–$14.95
  • New Mexico – $15.02
  • Alabama – $15.29
  • Florida – $15.63
  • Oklahoma – $15.71
  • Arkansas – $15.84
  • Tennessee – $15.95
  • Texas – $15.98
  • South Carolina – $16.09
  • North Carolina – $16.17
  • Montana – $16.47
  • Iowa – $16.67
  • Maine – $16.91
  • Nebraska – $16.98
  • Kentucky – $17.27
  • Georgia – $17.57
  • Louisiana – $17.64
  • Colorado – $17.84
  • Vermont – $17.88
  • Wyoming – $17.92
  • Utah – $18.09
  • Wisconsin – $18.16
  • Kansas – $18.21
  • West Virginia – $18.40
  • Indiana – $18.47

For more information on roofing and how to get more customers for your existing roofing business, call us here at Roofer’s Guild

How To Get Roofing Leads on Facebook

How To Get Roofing Leads on Facebook

As a roofing contractor, roofing leads are the backbone of your business. If you cant regularly generate new prospects, your business has little chance of success in 2021.

Most roofing contractors fail to drum up good leads to sustain their business simply because they don’t know where to look. Facebook, in particular, is an underutilized lead mine that many roofers fail to prospect.

That’s where we’re going to be focusing our attention today. We are going to show you how to get roofing leads on Facebook. If you are interested in learning more about other lead generation techniques, check out our blog or contact us with any questions.

Why is Facebook A Roofing Lead Goldmine?

Before we begin, you have to understand how ripe the Facebook field is for roofing leads. Take a look at some of the figures:

  • Sheer Volume: Facebook is still one of the most dominant social media platforms in existence, for starters. The website boasts over 2 billion monthly users.
  • The Right Audience: You don’t want to target too young people to own their own homes. The average U.S. Facebook user is 40 years old – the perfect age for homeowners. Conversely, fewer than 10% of people on Facebook are under the age of 18.
  • Constant Traffic: Of the 69% of American adults who use Facebook, 74% of those people check the site every day. It’s like having an endless parade of cars drive by the company sign that you planted in a customer’s yard.

Based on these numbers alone, you’d be a fool not to use Facebook to drum up roofing leads. Oh yeah, did we mention it’s free? That’s right, using Facebook to get roofing leads is free. Of course, should you decide to use Facebook ads, you will have to pay a certain amount. But otherwise, all you have to do is invest your time and effort. So now, let’s get started teaching you how to get roofing leads on Facebook.

Use Facebook Marketing To Get Roofing Leads

People who use Facebook to generate business leads but fail usually don’t take the time to understand the nature of Facebook. People don’t log onto Facebook to see many ads or be sold on products and services. It is a place to socialize and interact digitally. So your Facebook marketing campaign shouldn’t be focused mainly on sales. Think about who your audience is:

  • The age group most likely to own homes (35-65)
  • The people in your immediate geographic location
  • People who are at least somewhat tech-savvy
  • People interested in roofing services

When you build an audience profile based on these and other criteria (you may also do commercial work or offer specialty services), you can start to get an idea of your message. Striking the right tone on social media is very important to winning leads. The right style will be the one that resonates with your target audience.

Share Informative Content on Facebook

Now that you have an idea of who your audience is, it’s time to start educating them. Again, your social media content shouldn’t be too sales-oriented. Instead, it would be best if you used Facebook to:

  • Educate people on roofing and roofing services
  • Connect with your community
  • Increase traffic to your website
  • Tell people about your company

One of the most effective ways to generate leads with Facebook is to offer valuable posts that teach your followers something they didn’t know about roofing. You can also connect with them by introducing yourself and your team to them through stories and videos.

Remember to include a link to your website in all of your Facebook posts. That’s how you use it to increase traffic to your website.

Brand Your Roofing Company Through Facebook

Another great way to generate leads on Facebook is with consistent branding. Make sure you use your company’s logo as your Facebook avatar. Your Facebook profile name should be your business name (or as close as you can get to it if it’s already taken). Include your company slogan in posts as well.

That way, when people see your logo on a service vehicle in real life, they will connect the brand with the Facebook account they interacted with online. Why is that important? Because people tend to trust brands that they recognize. The numbers don’t lie either.

Studies have shown that consistent branding alone can increase revenue by 23%. The uptick indicates that people buy more services because of brand recognition. So you must utilize your logo, slogan, company name, fonts, and even company colors consistently both online and in real life.

Publish Roofing Videos on Facebook

Facebook video is enormous. People spend 100 million hours watching videos on Facebook every day. Therefore, creating video posts for Facebook is a vast opportunity to drum up leads for your roofing business. But, again, don’t be too sales-oriented. Here are some value-oriented Facebook video ideas:

  • Roofing Maintenance How-To’s: Simple “how-to” videos can get many impressions and create traffic. Consider a video that shows people how to clean their gutters safely or something else along that line.
  • Winter Tips: Many people are concerned with how their roof will hold up during the winter, so try creating a video outlining tips for roof winterization.
  • Before and After Videos: Nothing shows people what you can like a good before and after video. Document a damaged roof with video along with a story on how the roof got damaged. Then, connect that with video footage of the repaired roof with a brief explanation of the work that went into it.

Publish Facebook Lead Ads

While there are many ways to funnel Facebook leads to your roofing company’s website or other landing pages, Facebook also allows advertisers to create lead ads directly on Facebook. With lead ads, pre-populated forms empower users to submit info without much effort, especially on mobile devices.

Most users don’t want to take the time to fill out all of their contact information, so it increases conversions when Facebook produces it automatically. Of course, you may get some less-than-interested submissions from people who weren’t paying enough attention, but overall you will generate more roofing leads than ever before.2All suggestions2 more suggestions

How To Scale a Roofing Business in 2021

How To Scale a Roofing Business

Starting a roofing business is hard enough. Between launching a roofing marketing campaign, coming up with a marketable name, and drumming up leads, roofing start-ups need a ton of maintenance. In addition, scaling a roofing business can be even more challenging for first-time owners. 

While every regional market and roofing business is unique in its ways, some commonalities will help prepare you for what to expect when you’re trying to scale your roofing business. Keep in mind that there is no universal blueprint for scaling a roofing business. However, if you heed the tips, we are about to outline, you will be giving yourself a great shot at measurable growth. 

Do Good Work

When people ask us how to scale a roofing business, we tell them to do good work. However, the quality of your roofing work will ultimately determine whether you grow as a business or whether you fail. 

That’s because word travels much faster in the digital age than it did just a couple of decades ago. People can go online and leave a review of your company in an instant. So you have to ask yourself, “what will my customers say about my service?”

The effects of bad reviews are measurable too. One study found that 94% of consumers admit that a negative review has caused them to avoid a business. As a small roofing business, you can’t afford to lose out on any customers. The best way to endear yourselves to new and existing customers is to do consistently good roofing work. 

Find a Good Supplier

In the beginning, you may be tempted to go with a smaller supplier because, at the outset, a small supplier is all you need. However, you need a legitimate supplier if you are looking to grow your roofing business. You should find a supplier that will fulfill your material orders reliably as you pick up more jobs. 

Working with a more prominent supplier may cost more initially, but it’s a wise investment. Plus, supplier loyalty usually pays off in the form of flexible payment options, lines of credit, and maybe even discounts. 

Adopt Technology Early

The distinct advantage you have as a roofing start-up is that you can integrate technology into your business processes easier than established companies can. Right now, you are probably a relatively small operation with a minimal amount of orders, projects, clients, and employees to manage. So start integrating technology into your daily tasks right now. 

Business software like Field360 can make it easier to assign your crew to jobs, request payment upon completion, keep track of your fleet, and much more. If you get used to using this type of business management software early in the game, it will be much easier to streamline your daily tasks as they get more numerous and demanding. 

Digital Marketing

As soon as you have the budget for it, you need to invest in digital marketing. Consider the following statistic: nearly half of consumers polled reported using an online search engine to find new businesses and products. 

People are taking to the internet to find home services like roofing companies. However, it’s not enough to plant a sign in your customers’ yards and hope that a bunch of neighbors see it. While grassroots marketing still has its place, digital marketing is necessary if you want to scale your roofing business. Here are some focal points of digital marketing you should be emphasizing:

  • Reputation Management: People look to online reviews to help them decide who they are going to hire. Reputation management, therefore, becomes critical for any roofing business. You need to make sure you are present on multiple online review sites like Yelp, Angie’s List, Home Advisor, Houzz, and Google My Business. Then, you need to maintain a good star rating (between 4.2 and 4.8 stars). 
  • SEO: More than half of modern consumers use a search engine to research businesses. That means you need to show up on Search Engine Result Pages. SEO for roofers entails keyword placement, content creation, social media presence, and much more to improve your search engine rankings.
  • Website Optimization: Search engines will reward you with higher rankings if you have a fast, responsive, and well-built website. Customers will also stay on your site longer and be more likely to take action if your site is easy to navigate and offers the information they are after. If you don’t have any web design experience, it is worth hiring a marketing agency with design services or a freelancer specializing in website design. 
  • Retargeting: Retargeting ads are ads that appear to people who have already interacted with your company or website. For example, you can have your roof replacement ad appear to web browsers who have recently shown interest in roof replacement online. Retargeting (sometimes called remarketing) ads have become an essential aspect of digital marketing and can help scale your small business with increased lead generation. 

Get Help With Scaling Your Roofing Business

Scaling a roofing business requires your company to invest in growth opportunities through marketing, advertising, and more. It’s impossible to perform all related tasks yourself, so you must hire either in-house or 3rd party assistance. We recommend partnering with Roofer’s Guild for all of your marketing needs in 2021. 

Roofer’s Guild is a marketing company for roofers by roofers. We allow contractors to feel comfortable with their marketing campaigns rather than relying on outsiders who don’t understand the grind of the roofing industry. While some marketing firms may have good intentions, they can’t relate to the daily grind of an actual roofer.

The Roofing Digital Marketing Guide for 2021

Roofing Digital Marketing (Blog Cover)

What is Digital Marketing for Roofers?

Digital marketing for roofers is any marketing tactic used to promote roofing companies through digital platforms. Common examples include SEO, PPC, email marketing, Facebook advertising, and website funnels. 

Digital Marketing for Roofing Contractors in 2021

If you have exhausted all the traditional avenues for lead generation as a roofer, you are a perfect candidate for roofing digital marketing. There’s no denying that cyberspace is fertile ground for drumming up fresh roofing leads. 

Hundreds of thousands of professional marketers at all levels of business invest millions of dollars every year. Large U.S. companies spend as much as 50% of their total marketing budget on digital marketing. 

Now, you likely don’t have the million-dollar budget that some of these types of companies have. Still, that doesn’t mean that you can’t launch an effective digital marketing campaign for your small roofing company. 

Roofing digital marketing can be a challenge for the small business owner, though. That’s why in today’s post, we are going to be going over some fresh digital marketing ideas for 2021. 

Retargeted Ads

Retargeted ads, also known as remarketing ads, are ads that show up specifically to people who have interacted with your brand, visited your website, or have otherwise expressed interest in your services but never went further. 

We mention this idea first and foremost because the numbers behind it are staggering. For example, consumers who see a remarketing ad are 70% more likely to purchase your services. In addition, retargeted ads are crazy effective in converting leads. Here’s another stat for you: 25% of people report that they enjoy seeing a retargeted ad. 

Instead of being an unsolicited ad, this type of advertising usually shows people something they already want. The great thing about retargeting ads is that they are available on some of the most popular advertising platforms like Google AdWords and Instagram. 

Call-Only Advertisements

What is a call-only ad? A call-only ad is a roofing advertisement that is displayed exclusively on devices capable of making a phone call, like a cell phone or, in some cases, a computer or tablet. But why would a call-only ad campaign be an effective form of roofing digital marketing?

Before we answer that, let us run you through the typical display ad experience. For example, someone is searching for roofers online and seeing a digital ad for your or someone else’s roofing company. They click it and are led to a landing page. They read through it, then click through to the actual website. From there, they may navigate to any page on the website, but ideally, they would go straight to the contact page and reach out in some way. 

It sounds circuitous. With call-only ads, the consumer skips 50% of that process. Instead, the ad displays on their phone, there’s an option to “Call” or “Call now,” they click it, and their phone automatically dials your number. 

It can be an incredibly fruitful form of digital marketing for roofers because, for the most part, when people are looking online for roofers, they are ready to talk to someone. Thus, call-only ads are a great way to strike leads when they are hot. 

Content Marketing

You have probably heard this already, but it is usually described in a broad sense and never specialized for roofing services. Content marketing is also a very fertile field for roofers, and while it has been a common practice in recent years, it still holds just as much value in 2021 as it ever has. 

Content marketing entails generating valuable content that you can share with your online community (social media followers, email lists, visitors to your website, etc.) for free. It sounds counter-intuitive, we know, but it works. 

It helps create trust, increases brand recognition, and establishes you as an authority in your field – all things that develop customers more often than not. On top of all this, content marketing generates three times as many leads as traditional marketing and costs significantly less. Here are some great content marketing ideas for roofers:


Blogs are the most effective and most straightforward way to provide value to your community. If you don’t already have one, add a blog section to your existing website and fill it with topics such as “How to Winterize your Roof” or “The 5 Best Tools for Cleaning your Gutters,” or anything else you may have in mind. Remember to add keywords to help people find your content. 


Most consumers like to learn about a new product, service, or company through video content. Video content is a rich field for roofers because you can demonstrate things like the proper way to nail a shingle or how to clear an ice dam from your roof safely. You can post the video content all over the place, too, like your website, your company’s YouTube channel, and all your social media outlets.


Infographics are images that usually have some statistic or graph on them. They are short, easy to read, and eye-catching. Infographics are great to use as digital ads or include in a blog post, Instagram Story, or on one of the service pages of your website. 

Search Advertisements

Search ads work sort of the same way as retargeting ads. They are displayed only on searches that pertain to the ad. So, for example, let’s say you have a live ad on Google that promotes your re-shingling service. Ideally, whenever someone in your area performs a search for re-shingling or something related to it, your ad would appear. 

Search ads can be very effective when your roofing company is relatively young because they will help get your name out there, if nothing else. However, before you start paying for search ads, you should already have a good SEO strategy that leads us to our last topic….

Invest in SEO

SEO is still the most potent digital marketing tool in 2021. Why? For one reason, organic search results still garner around 94% of all clicks on SERPs (Search Engine Results Pages). But what constitutes good SEO practices in 2021? Take a look:


Being able to display reviews under your name in a SERP listing can increase the number of clicks it gets.

A Strong Backlink Profile

 Getting more links that lead to your website on other people’s websites is still a huge ranking factor in 2021. You can begin building backlinks by generating quality blog content, reaching out to suppliers and local business organizations, requesting them, and being active on social media. 

Optimize your Website

Ensure that your website is fast, responsive, contains a good keyword balance, and provides people the information they need. When dealing with SEO for roofers, you must exercise patience (depending on your domain’s age and tenure) since it can take a full 6 months to appear prominently on organic search results in 2021.