Roofing Marketing: Generate More Leads and Expand Visibility
Roofer’s Guild is a roofing marketing company that provides services and resources to roofing companies across the United States.
More than 250 roofing companies have worked with Roofer’s Guild to increase their online presence through strategic lead generation, digital marketing, and AI visibility.
With 102,744 roofing companies across the United States, a multichannel digital presence is necessary to generate quality leads in your local market.
How Roofer’s Guild Can Help You
Founded on February 19, 2018, Roofer’s Guild set out to provide free and paid marketing resources to local roofing companies. We help with everything from lead generation to providing marketing software.
| Service | How Fast It Works | Long-Term Value | What It’s For |
|---|---|---|---|
| Google Ads (PPC) | Fast | Low | Getting leads right now / emergency calls. |
| Local SEO | Slow | High | Owning your area organically. |
| Review Management | Medium | Very High | Building trust so you can charge more. |
| GuildMapz Software | Instant | Medium | Geodata to show brand-centric roofing jobs. |
Google Ads Management
Roofing PPC ads are among the most expensive in any trade, with leads typically costing $50 to $100 per click. Google Ads campaigns can become expensive quickly if not properly managed.
At Roofer’s Guild, we use a granular ad management approach, splitting campaigns into service subgroups such as emergency leak repair and commercial or TPO roofing.
Furthermore, we invest heavily in landing page optimization, ensuring each click drives the highest possible conversion rate.
Find Your Marketing Solutions
If you find a roofing term you aren't familiar with, we now have a Roofing Glossary to help! Check it out, or call (877) 532-3852 to promote roofing services in your area!
Local Search Optimization
Paid ads deliver fast results, but local pack rankings are where roofing companies secure a sustainable stream of high-quality organic prospects.
Getting in the local pack is complex, as it balances location, reviews, and website authority, but it’s something we’ve studied for years.
Here are some estimates of how many leads you can expect from the local pack:
| Market Type | Monthly Map Pack Leads | What You Need to Know |
|---|---|---|
| Small Town/Rural | 5 – 15 leads | Low competition; you can run the show with just 20+ reviews. |
| Mid-Sized City | 20 – 50 leads | High intent; these are usually ready-to-talk phone calls from homeowners. |
| Major Metro Area | 60 – 120+ leads | Intense competition; you need daily work on your profile and 200+ reviews. |
Review Management
Roofing companies need customer reviews to succeed with any form of marketing. We help roofers create review processes, including automated request workflows and feedback responses.
Google reviews influence digital marketing more than other platforms, but Yelp, Facebook, and Better Business Bureau reviews also contribute to your online standing.
Accumulating consistent reviews extends beyond the local pack, helping local roofing companies get mentioned by AI assistants like ChatGPT.
GuildMapz Software
Local roofing company websites can look cookie-cutter, lacking real-world differentiation. Our software tool, GuildMapz, addresses this industry-wide problem with authentic geodata from recent roofing jobs.
Local contractors can use the GuildMapz app to publish geodata and photos of roofing work, which can increase website trust signals.
The GuildMapz software is easy to use and included with Roofer’s Guild marketing plans.
