There are various ways to get more roofing leads in Atlanta. However, a few methods work better than others, and that’s where you should invest your resources through time and money.
Attempting to chase down leads one by one puts you in the gig economy with zero chance for growth and sustainable success.
Below, Roofer’s Guild outlines how to tactically get more Atlanta roofing leads for your business.
What Are Atlanta Roofing Leads?
Atlanta roofing leads are prospects who show interest in roofing services in the Atlanta, GA, area.
If your roofing company services the city of Atlanta, you want as many customers as possible.
Prospects can demonstrate interest by submitting contact information like an email address or phone number.
Types of Roofing Leads in Atlanta, Georgia
Atlanta has many types of roofing leads, but the most valuable are commercial, metal, and roof coating.
These leads have the highest payouts on a per-job basis, increasing their lifetime value.
As a result, you can afford to spend more to acquire these leads since they produce a more significant ROI.
Commercial Roofing Leads
Atlanta-based roofers know that commercial jobs pay more, so leads are more valuable. But, of course, there are fewer total commercial jobs available, so they are in higher demand.
Still, if you can secure commercial roof replacement or repair jobs, you can expect a significant payday.
Metal Roofing Leads
Atlanta roofers understand the value of metal roofing. While many metal roof jobs are for commercial properties, some residential homes also have metal roofs.
These jobs cost more, making them a higher-ticket item for your service business. If you can get more metal roof leads for your Georgia roofing company, you will recognize the ROI.
Roof Coating Leads
An average roof coating costs $1,211, which means if you can secure a lead for $50-$100 per lead, you are making a substantial return on investment.
Therefore, Georgia-based roofing contractors should invest their resources in acquiring these types of leads to produce a more significant ROI for their company consistently.
Best Methods To Get Roofing Leads in Atlanta
There are several proven methods to produce low-cost roofing leads in Atlanta. Of course, you can also buy Atlanta roofing leads from brokers, but they cost you more money without growing your company.
So, instead, try to utilize the following lead generation methods:
Search Engine Optimization
Investing in SEO for roofers is the most efficient way to get leads. Leads from organic search results cost the least and produce the highest lifetime value.
In addition, users who find your company on Google are more likely to convert and become repeat customers.
Google Business Profile
Claiming and optimizing a Google Business Profile can help you generate consistent leads on Google Maps. This process is a sub-section of SEO known as Local SEO.
The algorithm uses your profile’s proximity, relevance, and prominence to showcase your services to nearby local searchers. The goal is to rank within Google’s Local Map 3-Pack.
Email Marketing
Consistently emailing subscribers new offers and updates helps keep them engaged and more likely to buy your services.
Of course, since roofing consumers often need regular services, you can expect to keep former and future clients engaged.
To build a formidable subscriber list, you must accumulate email address submissions, typically through your website, using lead magnets like special coupons.
Exclusive Leads vs. Shared Leads
When you generate leads yourself, these are exclusive leads. However, some companies sell exclusive leads to roofers, too. Still, many lead services sell shared leads that hold less value and produce lower ROI.
Understanding the difference between an exclusive and shared lead is vital.
Exclusive Leads
An exclusive lead is a prospect who contacts your company directly without showing interest in other roofing companies.
Of course, leads you to generate through SEO, Google Business Profile and your company website will always be exclusive.
However, some lead brokers will sell your company an exclusive lead, which means they only sell it to you.
Shared Leads
In contrast, shared leads are prospects who contact multiple roofing companies for the same service. They all need one roofer, but it’s on a first-come, first-serve basis.
As a result, these leads hold less value and almost always come from a 3rd party lead service. Be careful when paying for these leads, as they can limit your company’s growth and sustainability.
Optimizing an Atlanta Roofing Website for Lead Generation
SEO is a great way to drive traffic to your roofing company website, but you must convert users once they land on your page or post.
Optimizing your site for lead generation requires inserting calls to action throughout it—these CTAs garner contact information from potential customers.
Calls To Action (CTAs)
A CTA is a clickable phone number or contact form on your website. Most roofing websites have CTAs in their header and footer, among other areas.
A compelling call to action creates urgency for the user and makes it very simple for them to submit their contact information. Remember that CTAs can lead to other landing pages, creating a funnel.
Keyword Targeting
Many Atlanta contractors mistakenly think a simple one-page website will convert their customers. Instead, you need pages and posts that target a wide range of services and topics.
Targeting extensive keywords helps your SEO and converts a deeper pool of potential clients. For example, a page about tile roof repair must be separate from your shingle roof repair page.
User Experience
When users arrive on your website, they should have a positive experience. For example, your navigation menu should be clear and precise, your loading times should be fast, and your security should be notable (via SSL certificate).
Furthermore, your content should be grammatically correct, readable, and easy to consume.
Roofing Software to Generate Leads in Atlanta
We’d be remiss, not to mention software that helps with Atlanta lead generation. Several types of software can get more customers, but we will note review generation and schema pinning.
Multiple tools exist for these software types, so it’s up to you to find the brand that works best.
Review Generation
Getting more reviews boosts your Google Maps rankings and converts more users. As a result, software that helps generate reviews is critical.
Go for a tool that automates review requests and shows how many reviews your company has on each platform (Google, Facebook, etc.)
Schema Pinning
This technology has multiple terms, including schema pinning and heat mapping. The idea is to publish proof of your Atlanta roofing jobs on your website.
Showing potential clients that you’ve worked directly in their service area helps increase conversions while boosting Local SEO.
Next Steps for Atlanta Roofers
Roofing contractors can utilize this guide to develop a sustainable lead generation strategy. However, if you require professional roofing lead generation services, contact Roofer’s Guild to discuss your campaign.
As a community of successful roofing professionals, Roofer’s Guild can provide first-hand experience and expertise in crafting the most profitable system to produce roofing leads in Atlanta, Georgia.
We look forward to hearing from you soon and hope you continue to utilize our free resources.
