Are you searching for roofing leads in Dallas, TX? Roofer’s Guild provides exclusive roofing leads in the Dallas, Texas, area as the home of the Cowboys is a great place to do roofing work. An unexpected hail storm may hit different areas throughout Dallas and its surrounding metroplex. The good news is that Roofer’s Guild has a method to help Dallas roofers generate and maximize leads. With so many commercial buildings throughout DFW, contractors will have both residential and commercial opportunities. Read below to learn more about lead generation from Roofer’s Guild.
Exclusive Dallas Roofing Leads
Exclusive leads are best for your Dallas roofing company in 2022. Instead of investing in shared leads from 3rd party platforms, start investing in your brand. Buying shared leads is like paying the gig economy to stay above water. By investing in your lead generation process, you begin to build a sustainable business model that can change your lifestyle. Aside from the clear financial benefits, exclusive leads also lessen the headache of traditional lead-gen platforms. You won’t fight off competitors for the same customer since these prospects showed direct interest in your service.
3 Tips To Better Roofing Lead Generation in Dallas
Nothing is Free
Free roofing leads are a myth, and they would not help your business anyway. Roofers grow their business by generating branded leads through marketing investments. While the marketing costs money, the leads are free when they come from organic SEO or Google Maps. Acquiring new prospects from Google is the closest you’ll get to free.
Leads Become Reviews
The lead generation process can be cyclical for your roofing business. For example, you start generating leads, and those people become customers. From there, they leave reviews on your Google My Business and Facebook pages. The next prospect who comes along sees those reviews and decides to use your services. With this cycle in mind, generating high-quality leads can pay off majorly over time.
Branding Improves Lead Quality
Consumers base their purchasing decisions on trust and authority, and your roofing company’s brand should establish both qualities to get the best leads. Some ways to brand your roofing company include investing in a website, updating your logo, and generating reviews on Google My Business and Facebook. It also helps to create video content and then post it on YouTube, Instagram, and Facebook so that people engage with your business.
Leads To Look for in Dallas, TX
What Kinds of Roofs Are Most Common in Dallas?
Dallas roofs range from asphalt shingle to metal, and you will also see flat roofs, TPO roofs, and class 4 roofing systems. Each roof type provides an opportunity for lead generation through repairs, replacements, and restoration. While the most apparent circumstances create hail damage leads, there are plenty of Dallas residents and building owners who will need roofing work done year-round.
Seasonal Roofing Opportunities in Dallas, TX
Typically, late summer through autumn is the peak season for roofers in Dallas. While North Texas is a warm climate, it can get freezing in the winter, as we saw this past year. While cold weather can create different roofing opportunities, the best season for a replacement is late summer. Spring is also a time when roofers can get work, but the rain sometimes disrupts scheduling which can frustrate homeowners.