The best way to generate roofing leads in Lousiville, KY, is through Google Maps. Nearly 70% of local searchers click one of the three business listings within Google’s Local Map 3-Pack.
As a result, appearing within the pack is more valuable than Google Ads or traditional organic results. Below, Roofer’s Guild outlines how to rank.
Key Takeaway
Google Maps is the best place to generate leads in Louisville. Local consumers check the local pack rankings to determine which roofing companies are most trustworthy.
Claim Your Google My Business Listing
The essential step in ranking on Google Maps is to claim your Google My Business listing (aka Google Business Profile). You can achieve this by visiting google.com/business and following Google’s support document. In most cases, you will be required to verify your business address via postcard.
Optimize Your Google My Business Listing
Claiming your GMB listing is essential, but more is needed to rank within the Map 3-Pack in a competitive market like Lousiville. To rank, you must optimize your profile with customer reviews, unique photos, updated business information, and a connected website URL with SEO.
Customer Reviews
Ask recent customers to leave a review on your Google My Business listing. You can send them a link that allows them to navigate directly to your review page. However, they must be logged into a Gmail account to submit a review. You can use software tools to automate review requests to future clients.
Setting an initial goal of 10 reviews is important to legitimize your listing. Ultimately, you want to get hundreds of reviews.
Unique Photos
Genuine photos of your staff and equipment are essential for ranking and conversions. Users want to choose a roofing company they trust, and authentic images help establish that comfort. Avoid using stock or out-of-context photos that do not adequately represent your company’s values.
Instead, ask your employees to share pictures from their recent jobs and choose which ones reflect well on your company.
Updated Business Information
Failure to keep your business information up-to-date can result in a GMB suspension, which restricts your company from ranking on Google Maps. Ensure you update your address if you move locations and keep your phone number and website URL updated.
If you want to announce a change in your company, consider using the Google Posts feature to make the announcement.
Connected Website URL
The most influential Google Maps ranking factor is the website URL connected to the business listing. Google scans the website URL linked to your listing for content, backlinks, and schema markup, contributing to how well you rank on Google Maps.
As a result, investing in an SEO-optimized website is a great way to increase your Google Map 3-Pack rankings for various keywords.
The majority of roofing companies don’t realize that their connected website URL directly influences Google Maps rankings in Louisville.
Lead Generation Factors for Louisville Roofers
Visibility is critical for lead generation, but conversion is also necessary. Your roofing company must establish an authentic brand with social proof that makes consumers comfortable choosing your services.
Below, Roofer’s Guild lists some of the most crucial lead generation factors in the Louisville, Kentucky, areas.
Branding
Some Lousville-based roofing contractors fall into the trap of getting their leads from 3rd party platforms. For example, buying leads from HomeAdvisor keeps your business in the gig economy because the consumer trusts HomeAdvisor more than your roofing company.
The way to get out of this hamster wheel is to build your brand through your website, social media profiles, and online reputation (i.e., reviews).
Credibility
Try to network with local industry influencers like the Kentucky Roofing Contractors Association. See if they will link to your website URL and mention your brand on their site. An easy way to achieve this is to join their directory as a certified contractor.
Your company can benefit from the endorsement of a credible and local institution.
Accessibility
Another crucial lead generation factor is accessibility. For instance, your website should have multiple methods by which prospects can submit their contact information. Therefore, your website should list a clickable phone number and multiple contact forms throughout the website.
You also want to extend your accessibility off of your website, including Google My Business, Facebook, and various local roofing directories.
Commercial Roofing Leads in Louisville, KY
If you are looking specifically for commercial roofing leads in Louisville, you can follow the same guidelines and then focus your content and branding on commercial services. For example, your target keywords can be commercial roofing in Louisville, KY, and commercial roofing services in Louisville.
Once consumers associate your company with commercial roofing, you will generate high-conversion leads.
Final Thoughts on Roofing Leads in Louisville
The best way to generate Louisville roofing leads is through Google Maps. You can claim your Google My Business listing and connect an optimized website URL to maximize your Google Maps rankings.
Of course, it would help if you also networked with other industry-related websites, such as the Kentucky Roofing Contractor’s Association.
In addition, focus on building your roofing company’s brand online. Invest in your business website, social media profiles, and online reputation. Once Loustiville customers gain trust in your brand, you won’t need 3rd-party lead sellers to help you.
Instead, you will generate consistent roofing leads at the cheapest possible rate.
