The SEO industry can be unkind to roofers. In fact, Recent statistics show that nearly 70% of roofing companies are dissatisfied with their SEO provider.
One of the primary reasons for this disappointment is the lack of quality SEO agencies specializing in roofing SEO.
At Roofer’s Guild, we’ve consulted with hundreds of roofing contractors for over five years.
As a result, we know which roofing SEO companies promote services designed for roofers.
Please note that this page attempts to focus only on specialized agencies.
Disclosure: These are not reviews. Please check Google Business Profile and other verified business platforms for customer reviews. We have included our own services on this list for full transparency.
Here are six SEO companies roofers might consider in 2024:
1) Roofing Webmasters
Roofing Webmasters is one of the original agencies focusing on the roofing industry. It has a track record of reviews on Google Business Profile.
With powerhouse clients like Hometown Roofing, Mpact Roofing, and Frontline Roofing, they offer a suite of services like SEO, web design, content creation, and more.
Founded in 2013, Roofing Webmasters continues to operate as we move into 2025. Their 48 Google Reviews showcase clients who have used their SEO services.
The company’s custom roofing websites target all kinds of roofing services. They use a software tool called DataPins, which, according to its YouTube channel, will help with Local SEO.
According to their YouTube Channel, the DataPins tool allows roofers to upload mini-maps and geo coordinates from their recent jobs directly to their website.
Pros
- Founded in 2013
- No Long-Term Contracts
- DataPins Included
Cons
- Credit Card Required
Roofing Webmasters is a well-known SEO company for roofers in 2024. Their website lists full-service digital marketing services.
2) DataPins
DataPins differs from most agencies on this list in that it is a SaaS agency, which means it provides roofing SEO software “as a service.”
According to the DataPins website, their software allows you to publish proof of your various roofing jobs onto your website in an SEO-friendly format.
Their YouTube channel says you can rank for “long-tail” keywords and phrases like “malarky impact resistant shingle replacement seattle.”
While these are not traditional keywords because they don’t register volume on tools like SEMRush, people do search for them.
Pros
- Software App for Roofers
- Promotes Long-tail Phrases
- Features Review Requests
Cons
- Website Not Included
- Might Still Need A Separate Web Design Service
DataPins is a local SEO software tool for roofing companies.
3) Roofer’s Guild
Here at Roofer’s Guild, we are a comprehensive resource for our industry professionals, which expands beyond providing marketing services.
Our years of experience make us uniquely qualified to deliver favorable results for companies across the United States.
There’s no question that we are inherently biased toward our companies’ experience and expertise.
Still, we invite roofing professionals to try our services month-to-month, consistently proving our worth without tying anyone into a long-term agreement.
Pros
- Experienced With Roofers Throughout The US
- Month-to-Month Agreements
- Constantly Researching Industry Trends
Cons
- Inherent Bias Toward Our Own Services
Roofer’s Guild is an industry resource for professionals throughout the U.S. and we also provide SEO services.
4) Roofing SEO Now
Working with relatively new and unknown agencies always presents a risk, which is what Roofing SEO Now presents.
The alternative, however, is to work with a more generalized SEO company that may not have experience crafting campaigns specifically for roofing-related search optimization.
While Roofing SEO Now is not particularly active on social media, they have the word “roofing” in their domain name.
Pros
- Affordable Pricing
- Keyword Research Included
Cons
- No Monthly Reporting
Roofing SEO Now focuses exclusively on the roofing industry.
5) Roofing Pro SEO
Like others listed, Roofing Pro SEO specifically focuses on the roofing industry.
This list is dedicated to companies specializing in this industry rather than multiple sectors, even if they are based in the home service space.
Still, it should be made clear that I own every company on this list.
Pros
- Extremely Affordable
- Comes With Website Design
Cons
- Not Well Known
Roofing Pro SEO may not be a household name, but its name is specialized.
6) Roofer Web Marketing
Roofer Web Marketing is a Southern-based SEO company for roofers.
While their name has “marketing” instead of “SEO,” their website lists both services.
Always look at customer reviews on Google Business Profile before choosing a provider.
Pros
- Web Design
- Service Pages
Cons
- Not Well Known
Roofer Web Marketing is another agency that targets roofing-only campaigns.
Other Factors To Consider With SEO Companies
Once you narrow your choices down to the top two or three, it’s wise to vet those companies further and get a more personal feel for what they provide.
Call or email the service through their website and ask them to explain the components of their process.
The most helpful providers will detail exactly how they produce results on your behalf. Make sure to get a better feel for the following components:
Pricing
Most companies advertise a specific price point, but do they detail how they charge their clients? For example, are you locked into a long-term contract or free to leave after each monthly payment?
Before signing on the dotted line, you must ask your potential agencies these questions.
Several SEO companies will attempt to lock you into long-term agreements.
Reputation
It’s always wise to check reviews on as many platforms as possible before believing in a company’s word.
The best place to check for reviews is Google since businesses can only create a listing once they verify their mailing address via postcard.
Few agencies will have perfect 5-star ratings, but anything over 4.5 is impressive today.
You might also check out which companies other roofing companies use in the industry.
Results
Ask yourself how you heard about the company in the first place.
If you found them through a Google search, it indicates that the agency knows how to implement SEO properly since it showcases the results on its web properties.
Of course, just because they rank their own website doesn’t mean they put the same resources into yours, but you should ask them that question upfront before agreeing to a deal.
Conclusion
These six roofing SEO companies are good ones to consider.
However, learning more about each service is vital by visiting their website and reading their reviews.
After that, you should contact the company directly to discuss how their services fit your needs.