If you need New Jersey roofing leads, there are multiple things you can do.
First, create a custom website and optimize it for Google search. Then, leads from Google organic results skyrocket your ROI.
Second, run a PPC ad campaign targeting New Jersey homeowners.
Next, run a Facebook Ad campaign targeting a similar demographic.
Finally, if worst comes to worst, buy NJ roofing leads from a 3rd party, though we cannot recommend this option as anything other than a last resort.
Roofer’s Guild’s 5+ years of experience working directly with roofing contractors gives us authentic expertise-driven insights for lead generation.
Buying Leads vs. Creating a Lead Generation Process
Buying leads is like working in the gig economy. You pay a premium every time you want to do business. But what if you could create a lead generation process that allowed you to eliminate the middleman entirely?
Creating a lead generation process allows you to own the lead generation platform. For example, when your website ranks #1 on Google for multiple keywords, those clicks come directly to your website. Furthermore, you own the domain name.
These leads are superior to anything you can buy from another company. The cost per acquisition is much lower, and the lifetime value is much higher.
Exclusive leads from your branded website will likely convert and become repeat customers.
Another advantage to creating an acquisition process is that these customers are more likely to submit a review on your Google Business Profile. Leads that turn into satisfied customers increase their lifetime value even more.
Cheap NJ Roofing Leads from Organic SEO
Google Ads and Facebook Ads both require a significant investment. As a result, the cost per lead is much higher because you must pay to advertise.
Organic SEO, in contrast, costs very little. Moreover, once you rank on Google for relevant keywords, you begin to rack up ROI.
Organic SEO leads are the cheapest roofing leads in New Jersey. Most companies think they can’t rank well enough to get traffic, but they’re wrong. Ranking on Google is pretty easy if you know what you’re doing.
Of course, most New Jersey roofing companies have been screwed over by SEO companies more than once, so their hesitance is understandable.
However, once you understand that SEO is merely a lead-generation process, the vision becomes more evident.
You begin piling up exclusive local clicks once you rank on Google’s Map 3-Pack and traditional organic results.
Custom Website
Ensure you invest in a custom website and domain name before optimizing your content. Owning your domain is like owning digital real estate.
As a result, you want a domain name that contains your brand name. From there, it makes sense to hire a web design agency.
Custom Content
Organic SEO requires website content that showcases your different roofing services.
For example, you’ll want to create service pages for residential roofing repair, commercial roof repair, and various services like tile roof repair.
Each landing page should target your primary service city (i.e., Newark.)
Keyword Research
You can use tools like SEMRush and Ahrefs to find keyword volume and difficulty for phrases like roof repair NJ. However, you must understand that local keywords may not have a registered search volume.
You still must target keywords with zero search volume because they account for almost 50% of all your website clicks. For example, TPO roof repair in NJ is an essential key phrase to rank for on Google.
Link Building
Link building is overblown for local roofing companies. Instead, you can earn links naturally by creating a data-driven content asset demonstrating your unique insights—for instance, the most common roofing problems in New Jersey (according to our internal data).
It also helps to join local roofing associations like NERCA, which will give you a link to your website from their member list.
But, again, these links hold far more influence over rankings than anything a so-called SEO guru will acquire on your behalf.
Social Proof
Website visitors need evidence of your company and its recent projects. You can use different apps to showcase recent jobs, including photos and mini maps.
You’ll also want to showcase reviews from Google and highlight unique images of your staff and equipment.
Furthermore, it helps to create social media profiles on Facebook, Instagram, and Linkedin. While you can’t expect to get leads directly from social media, they enhance your overall organic SEO strategy.
Other Lead Generation Methods for NJ Roofers
Brand new roofing companies may have to wait 3-6 months to rank on Google. As a result, you may need supplementary lead sources until then.
In these cases, investing in Google Ads and Facebook Ads for roofing leads is a wise choice.
You can get a positive ROI if you optimize your budget and get your SEO running while your ads run.
Eventually, you’ll stop advertising on Google and Facebook and get all your leads from organic. The key is to view PPC advertising as a short-term strategy.
Google offers different types of paid ads, including Google Guaranteed (Local Services Ads) and standard PPC Ads.
Google Ads
Google Ads allow roofing companies to rank at the top of search results for various keywords.
While most consumers will click on organic results over paid ads, enough people still click on ads to make them worthwhile.
Since ranking #1 on organic takes time, ranking #1 on Google Ads is a good substitute.
Facebook Ads
Facebook Ads allow roofing companies to target Facebook users in New Jersey. You can use Facebook Lead Ads to increase brand awareness and generate local roofing leads. The video ad format is the most effective.
Be prepared to record a video promo for your New Jersey roofing business.
Ensuring Long Term Lead Generation
Paid ads are great short-term lead-generation techniques, but you need something more sustainable in the long term.
We spoke about organic SEO and its potential ROI for New Jersey contractors. In addition to investing in SEO, you’ll want to consider reputation management.
Online Reviews
Ask the customer to leave a review every time you perform a roofing job. Of course, most of your reviews should appear on Google and Facebook.
Still, other platforms like Yelp, Angi, and HomeAdvisor are also helpful. Remember to steer 80% of your customers to Google Business Profile and Facebook.
Conversion Rate Optimization
Combining SEO with a strong reputation is the best way to create a sustainable lead generation process.
In addition, you will gain more prospects as customers find your company on Google searches and see the accompanying 5-star reviews.
Final Thoughts
New Jersey roofing leads are there for the taking with organic SEO. However, most roofers rely on the gig economy by buying leads from more prominent companies.
But what if you could use their strategy to get those leads and cut out the middleman? You can with the NJ roofing lead generation strategy outlined above.
