With over 1,000 roofing companies in Charlotte, NC, it can be challenging to generate Charlotte roofing leads consistently.
Still, you can take steps to increase your chances of acquiring roofing leads in Charlotte.
Establishing a cohesive online presence with other traditional marketing practices can create a synergistic lead generation system.
Below, Roofer’s Guild outlines five tactics to generate high-quality roofing prospects in the Charlotte, North Carolina, area.
1) Local SEO
Local SEO is a form of search engine optimization focusing on a local area, such as Charlotte, NC.
Like traditional SEO, Local SEO aims to rank your website on Google Search Results. However, it also targets Google Maps and a unique SERP feature called the Local Map 3-Pack.
With Local optimization, your goal is to rank for local keywords like roofing services in charlotte, or charlotte roofing company.
Both your website and Google Business Profile can rank for these terms with proper optimization.
Additionally, your GMB listing can rank for local queries like roofer near me.
- Local Backlinks: You can contact local businesses (not direct competitors) and ask them to include a link to your site on theirs. Local links help generate more local traffic to your site.
- Long Tail Keywords: Using locally oriented longtail keywords like “Roofer in Charlotte” in your website’s copy is another excellent way to boost local traffic and generate high-quality leads.
- Local Blog Content: Blogging is a great way to generate more website traffic, but you should take it further. Include local keywords in your blog posts and write on topics that focus on local events or issues.
2) Reputation Management
Gathering impressions is a significant first step to achieving local success online.
Still, consumers will vet your company before making first contact.
As a result, Charlotte roofing companies must attend to reputation management.
Online reviews are the foundation of your online reputation, especially on popular platforms like Google, Facebook, and Yelp.
You can expect to lose business if your company lacks reviews or shows several negative reviews.
Luckily, you can enhance your online reputation through tasks such as sending automated review requests to customers and replying to reviews on various platforms.
Another great tactic is showcasing online reviews on your website.
Include links to your review sites and send them via text or email.
And don’t be afraid to ask for reviews in person.
At least one report has shown that 72% of consumers will leave a review for a company if merely requested.
3) Google Business Profile
Google Business Profile is a sub-category of local SEO, but it is essential enough to deserve particular focus.
Your business profile ranks on Google Search Results for local queries and showcases your Google reviews.
As a result, your Google My Business listing encapsulates Local SEO and Reputation Management in one form.
Consumers can find your business and gain trust from your Google Business Profile.
With this in mind, optimizing your Google listing is critical to acquiring local customers.
So be sure to add photos to your listing and fill out your profile and FAQ section.
The best thing about Google Business Profile is that it is absolutely free!
You will need to undergo a vetting process so that Google can confirm your company’s information, but you won’t have to pay any money.
Once your business is verified, filling out your profile is easy. You can get started here.
Check out these tips for a more compelling profile:
- High-Quality Images: Include HD images of your storefront, fleet, team, or completed projects.
- Areas Served: Be sure to mention all your service areas.
- Accurate Information: Be sure your business name, phone number, and physical address are correct and listed the same as on your website.
A Google Business Profile allows Charlotte-area roofing companies to appear on the Local Map 3-Pack for queries like “roof repair near me” or “roofing repair charlotte.”
4) Attend Trade Shows
Getting out from behind your computer is vital if you want Charlotte roofing leads.
Trade shows are a great way to connect with contractors who could use your services even if you don’t have an exhibit.
B2B (business-to-business) leads from trade shows can be lucrative and help spread the word about your services.
People in roofing-adjacent (sheet metal, construction, general contractor, demolition, etc.) industries attend these trade shows, which is a great way to make business connections.
Trade shows are very beneficial if you do commercial roofing work.
For example, the Carolinas Roofing and Sheet Metal Contractors Association (CRSMCA) meeting is one trade show to check out if you operate in Charlotte.
5) PPC Advertising
Pay Per Click advertising is a great way to gain valuable leads, whether your business is relatively new or established.
It puts your ads that relate to people’s interests and search queries on their computer screen.
For example, if someone searches for “roofer in Charlotte,” even if your business doesn’t appear as one of the top results, your ad will.
Therefore, it’s crucial to craft well-written and relevant landing pages to go with your ads, so it may be good to contact an agency for help.
PPC ads should also be used to supplement your local SEO efforts. In other words, you shouldn’t rely solely on PPC ads.
Building a brand is most important, so investing in a custom website and domain name legitimizes your company.
Next Steps for Charlotte Roofing Companies
If you’re ready to start generating leads, the first step is to claim and optimize your Google Business Profile.
This is a simple and free step you can take before investing any money into your marketing campaigns.
In addition, door-knocking and networking are low-cost avenues for establishing a branded presence in the greater Charlotte area.
When you’re ready to increase your lead frequency, consider hiring a top roofing SEO provider to expand your acquisition channels in 2024.
