I was just talking to Jimmy, a roofing friend of mine, when he asked about how to get roofing leads on Facebook.
I wasn’t surprised by the question because of Facebook’s popularity and the buzz surrounding its advertising campaigns.
While Facebook Ads are undoubtedly effective for some roofing companies, others fail to match the success of their competitors.
Most of the time, the difference in performance stems from a lack of clarity on how to target ideal customers for a local roofing company.
As a proud member of Roofer’s Guild, I help our roofing community reach more customers through marketing and advertising, including Facebook Ads.
You Can Get Roofing Leads on Facebook Through Paid Advertising That Properly Targets Ideal Roofing Customers Within Your Service Area.
Generating Roofing Leads With Facebook Lead Ads
The primary method to generate leads for your roofing company on Facebook is through paid advertising and, more specifically, “Lead Ads.”
Although you can post organic (free) content on your Facebook Business Page, it will not reach enough people to generate significant leads.
As a result, you must create a Lead ad through the Ads Manager in your Meta Business Suite.
Getting Started
Open Meta Business Suite and select Ads Manager.
Next, click on the +Create button and select “Leads” as the campaign objective.
Add campaign details and set a budget.
Conversion Location
Choose “Instant Forms” so users can auto-fill and submit their Facebook info through the platform’s native lead form.
Budget and Schedule
Set your recommended daily budget between $10 and $15 to start (you will monitor this going forward).
Your ad should run for at least seven days so that the Facebook algorithm can capture its data.
You don’t have to set an end date if you plan to closely monitor performance daily.
However, if you are unsure when you will log back into your account, make sure to set an end date.
Audience
You must create a new audience if your account does not already have an existing audience.
Set your location to your service area(s).
Set the age range from 35-65.
Ad format
Choose between a carousel display or a single image (or video).
Insert your chosen media, headline, description, and CTA (call to action).
Select a destination (which, in this case, will be instant form).
Publish Your Ad
Finally, select “publish” so your roofing lead ad goes live.
Why Facebook Roofing Leads Are Popular
Facebook has been a staple in social media marketing for over two decades. However, the platform has recently become renowned for roofing lead generation, primarily through Facebook Lead Ads.
Many contractors view Facebook as a superior alternative to Google Ads because of its higher conversion rates.
Also, contact info captured through Facebook is in the category of exclusive roofing leads, as the customers are directly interacting with your company brand rather than a 3rd party (like a lead seller)
Below are some of the reasons why Facebook leads are becoming increasingly popular for roofers:
- Sheer Volume: Facebook is still one of the most dominant social media platforms in existence, for starters. The website boasts over 2 billion monthly users.
- The Right Audience: You don’t want to target too young people to own their own homes. The average U.S. Facebook user is 40 years old – the perfect age for homeowners. Conversely, fewer than 10% of people on Facebook are under the age of 18.
- Constant Traffic: Of the 69% of American adults who use Facebook, 74% check the site daily. It’s like having an endless parade of cars drive by the company sign you planted in a customer’s yard.
Based on these numbers alone, Facebook cannot be overlooked for roofing leads.
Facebook Marketing To Get Roofing Leads
Paid advertising is the most effective way to generate roofing leads on Facebook.
However, organic Facebook Marketing can help maximize advertising conversions and strengthen your company brand.
For example, accumulating “likes” on your Facebook Business Page allows you to refine your source audience when targeting users through paid advertising.
As a result, it’s vital to optimize your business page to attract the right kinds of followers.
The right style will be the one that resonates with your target audience.
Check out some of the ways to achieve this below:
Share Informative Content on Facebook
Your organic content should not be as sales-oriented as your advertisements.
Instead, it would be best if you used your page to:
- Educate people on roofing and roofing services.
- Connect with your community.
- Increase traffic to your website.
- Highlight staff, employees, and events.
One of the most effective ways to generate leads with Facebook is to offer valuable posts that teach your followers something they didn’t know about roofing.
You can also connect with them by introducing yourself and your team to them through stories and videos.
Remember to include a link to your website in all of your Facebook posts.
Brand Your Roofing Company Through Facebook
Another great way to maximize your Facebook Business Page is with consistent branding.
Make sure you use your company’s logo as your Facebook avatar.
Your Facebook profile name should be your business name (or as close as possible if it’s already taken).
That way, when people see your logo on a service vehicle in real life, they connect the brand with the Facebook account they interacted with online.
Why is that important? Because people tend to trust brands that they recognize. The numbers don’t lie, either.
Studies have shown that consistent branding alone can increase revenue by 23%.
The uptick indicates that people buy more services because of brand recognition.
So, you must consistently utilize your logo, slogan, company name, fonts, and even company colors both online and in real life.
Publish Roofing Videos on Facebook
Facebook video is the most compelling way to receive organic engagement from followers.
People spend 100 million hours watching videos on Facebook every day.
Therefore, creating video posts for Facebook is a vast opportunity to generate leads for your roofing business.
The good news is that creating videos is easier than ever with online video editors like Veed and Canva.
Here are some value-oriented Facebook video ideas:
- Roofing Maintenance How-To’s: Simple “how-to” videos can get many impressions and create traffic. Consider a video that shows people how to clean their gutters safely or something else along that line.
- Winter Tips: Many people are concerned with how their roofs will hold up during the winter, so try creating a video outlining tips for roof winterization.
- Before and After Videos: Nothing shows people what you can like a good before and after video. Document a damaged roof with a video and a story on how the roof got damaged. Then, connect that with video footage of the repaired roof with a brief explanation of the work that went into it.
Next Steps to Generate Roofing Leads on Facebook
Your next steps depend on the maturity of your roofing company in the digital marketplace.
For example, you can start running lead ads immediately if you already have a Facebook Business Page.
If your company does not yet have an account, you must create a business account in Meta Business Manager.
For assistance with creating effective Facebook Lead Ads, contact Roofer’s Guild today.
