Blog

Dec '20

Roofing Marketing: An In-Depth Guide for Roofers

How to market a roofing company: it’s a simple question with a complicated variety of answers. Roofer’s Guild has dedicated its life to the cause. For us, it comes before eating, sleeping, and even breathing.

What is Roofing Marketing?

Roofing marketing is the venture or commerce of vending and promoting roofing services and products through publicity and advertising. Marketing can materialize in various forms, including online endorsement and traditional print advertising.

Frequently Asked Questions About Marketing for Roofers

How do you market a roofing company?

You market a roofing company with various promotion forms, including search engine optimization, Google and Facebook advertising, and content marketing. You can also utilize traditional methods like door knocking, billboard placements, newspaper ads, and radio / TV spots.

How much does a roofing company owner make?

A roofing company owner makes between $50,000 and $200,000 per year, depending on location, tenure, and quality. Of course, salaries both higher and lower than that typical range exist in specific cases.

What are roofing leads?

Roofing leads are potential consumers who initiate inquiries or interest in a roofing service or company. A lead may represent a consumer on varying points in a sales funnel, from someone ready to purchase immediately to someone seeking introductory information about a company, service, or material.

Is a roofer a good job?

Roofing is an excellent job and career for many people. Individuals who possess tremendous organizational skills along with the requisite physical capabilities make ideal roofers. Professional roofers can earn upwards of $200,000 annually with hard work and dedication.

What About Commercial Roofing Marketing?

Commercial roofers sometimes question whether marketing techniques apply only to residential campaigns. The answer is no. While you must alter elements of a campaign to target retail consumers specifically, the framework remains unchanged. The same methods (SEO, PPC, SMM) work for commercial roofing companies. The most important thing is to research your audience and understand who you’re targeting for services.

Modern Marketing for The Forward-Thinking Roofer

Roofer’s Guild will separate modern marketing techniques (digital marketing specifically) from traditional marketing ventures for organizational purposes. Modern marketing can be fast-paced and intimidating to roofing contractors across the world. Still, the possibilities introduced from online promotion are limitless and provide roofers with various channels to grow their business. Let’s review them.

Search Engine Optimization

SEO for roofers provides the highest ROI of any competing marketing technique. However, it comes with caveats that sullen its reputation. First, SEO is much like the wild west because regulations are sparse, and con artists dilute the industry. Since Google conceals its ranking algorithm, some SEO elements are nothing more than an educated guess. Choosing the right digital marketing agency to implement your SEO strategy is critical to your long-term success.

Email Marketing

Roofing email marketing remains an effective strategy for internet promotion. With email blasts specifically, there is a right way and wrong way to execute the method. For instance, blindly sending out email blasts to every one of your subscribers is ineffective and provides negative ROI. In contrast, personalized and custom emails (based on the subscriber’s behaviors) regularly boost sales for roofing companies throughout the U.S.

Content Marketing

Think of content as a currency for roofing lead generation. As more users interact with your content, whether it’s blog posts, YouTube videos, or even podcasts, more prospects materialize as a result. Marketing your content requires two primary steps. First, content creation can be challenging for roofers with limited experience on-camera or behind a computer. The second is content distribution, which demands an understanding of syndication platforms, including various social media channels.

Social Media Marketing

Social media marketing for roofing companies is often left unattended despite its documented benefits for properly implementing brands. Facebook and YouTube, in particular, are goldmines for roofers. We’ve witnessed countless examples of outgoing roofing owners generating engagement through videos distributed through social media platforms. Most roofing professionals have sales experience, which can easily translate to video with experience and trial.

Pay Per Click (PPC) / Online Advertising

Roofing companies looking for quick responses often invest marketing dollars into paid advertising through platforms like Google, Facebook, and other digital media. Google Ads and Facebook Ads, in particular, have grown in popularity over the past decade. Though PPC is a worthwhile venture for most roofers, it’s ineffective for long-term branding. Consumers attribute your service to the 3rd party platform (like Google) rather than your company, limiting the likelihood of repeat business.

Traditional Marketing for Old-School Roofers

Though digital marketing is now front and center for roofing marketing campaigns, old-school methods are still useful in many cases. Traditionalists may favor old-school techniques over contemporary tactics, but combining traditional and modern marketing practices can produce spectacular results in 2021. Let’s review some of the more conventional roofer marketing methods below.

Billboard Promotion

Promoting your roofing company on a billboard can generate interest, particularly in high-traffic areas. Its impact can occur quickly but tracking precise results is a significant challenge. Billboard advertising works on consumers’ psyche and often on an unconscious level, creating ambiguity regarding its ROI. Additionally, billboards are very costly and can run roofers up to $15,000 in expenses.

Print Advertising

Print ads and newspaper ads, in particular, remain useful for reaching local consumers. Unlike billboards, newspaper ads are affordable and flexible with changes. The primary downside to print advertising is the increasingly limited amount of viewers. Most newspaper subscribers have migrated to online versions of the news, contributing to the rise of digital marketing for roofers.

Radio / Televison Spots

There was a time when roofers relied heavily on radio and TV spots to gain notoriety within their local community. For example, towns hit with hail storms would often hear roofing company ads on their local radio stations, which helped maximize lead generation for roofers. Like with print ads, a large share of radio and TV platforms have been replaced with podcasts and streaming services, respectively, emphasizing the importance of digital marketing ventures.

Door Knocking

Before COVID-19, door knocking remained one of the most effective marketing techniques for roofing contractors. Door knocking is simply a numbers game with an even greater closing rate than telemarketing. Despite its upside, door to door sales presents a set of unique challenges. Perhaps the most poignant is that it’s too time-consuming. Roofers often hire canvassers to scout neighborhoods while they focus on other aspects of the business.

Direct Mail

Think of direct mail as traditional email marketing, that when properly implemented, still works. Some older clients respond to conventional mail more favorably than email and may leave promotional materials around their house or apartment for later viewing (unlike emails). However, measuring open rates and other micro-targeted metrics is impossible. Furthermore, response rates are typically lower than email marketing.

Roofing Marketing Ideas To Consider in 2021

Succesful roofing companies all utilize some form of marketing. Finding unique ways to increase visibility can be competitive and challenging. Roofer’s Guild works with various contractors across the United States to identify innovative measures for lead generation. Let’s take a look at some of the most effective roofing marketing ideas your company can invest in right now:

Custom Website Design

Most roofers have a website, but how many of them are custom? With prominent website builders like Wix, Weebly, and Squarespace, custom websites stand out among the crowd. A custom WordPress website can appeal to a greater cross-section of users and please Google’s algorithm in areas where template-based designs fall short.

Social Proof

Generating traffic is the first-step but converting it into a sales funnel entry requires additional measures. Users repeatedly cite social proof as one of the essential factors in informing a purchase decision. Showcasing positive reviews or jobsite check-ins can help humanize your roofing company and instill the necessary trust in future clients as they make a final decision.

CRM Software

Organization is critical to every aspect of your roofing company, including marketing. As you close more sales and perform efficient jobs, clients improve your reputation through online endorsements. A CRM that requests reviews on Google, Facebook, and other platforms helps your marketing efforts and expands your reach.

Roofing Advertising Ideas To Ponder in 2021

There’s a saying in business that you have to spend money to make money. Since its inception, advertising has been part of American culture, and roofing companies with substantial profit margins almost certainly engage in some form of advertising. Intelligently allocating advertising resources towards the proper channels often separates top-rated roofing businesses from their inferior competitors. Let’s spitball some ideas.

Hail Storm PPC

Some contractors might cringe at the thought of targeting towns recently hit by significant hailstorms, but believe it or not, hail storm PPC is one of the most popular advertising ideas for roofers. Sometimes local roofers can strike gold when their primary service area gets hit with hail. They may already have a reputation, and investing in some timely PPC ads can bring them to the next level. If you choose this route, make sure you work only with a qualified and competent PPC campaign manager.

Ad Retargeting

If you’ve ever browsed the web and noticed similar or identical ads on multiple websites, an advertiser is retargeting your IP address. Roofers can utilize the same strategy for potential customers. Both Facebook and Google Ads support retargeting mechanisms that allow you to get in front of qualified prospects while they browse the internet. Repeated visibility often makes a difference in large ticket items like roofing services.

Industry Influencers

Not every roofer is an email or social media marketing expert or has a large enough audience to warrant considerable ROI. But rest assured that people within your industry have a larger audience than you, and many are willing to promote your services on their platforms. Whether someone has a popular roofing YouTube channel or a massive Instagram following, you can pay them to plug your company. Of course, most social platforms now have rules that require the influencer to tag the post as #sponsored so that users know about money changing hands.

Nov '20

What Happens if You Don’t Clean Your Gutters?

6 Problems From Unattended Gutters

As far as roofing systems go, not a lot of people pay enough attention to their gutters. We find that most people don’t even consider their drains as part of their roofing systems. Please make no mistake about it; your gutters are essential to your roof’s performance and the protection of your home.

The fall season has descended upon us in full force, and winter is just around the corner. And for many regions in the United States, that means increase foliage buildup in their gutters. Unfortunately, many people are probably pondering the question ‘what happens if you don’t clean your gutters?’ around this time of year.

In reality, not cleaning your gutters shouldn’t even be an option. A lot can happen to your roof and your home if you don’t regularly clean your gutters. The team at Roofer’s Guild outlines a few problems that can arise.

1) Rodent and Insect Infestation

When gutters go too long unchecked, they get dirty with foliage and other debris. When they get dirty, clogs form. And it rains while your gutters are clogged, it can cause a lot of problems. One of the most dangerous is insect and rodent infestation. The standing water that can’t drain away from a clogged gutter is a breeding ground for mosquitos. Mosquitoes and other insects that gather around stagnant water is a haven for rodents that eat the insects. Rodent and mosquito presence on your property can be a nuisance at best and a health hazard at worst.

2) Mold and Mildew

You’re going to read a lot about how clogged water can be a problem in this post. Another way that improper gutter maintenance can affect your home is mold and mildew growth. Mold and mildew love eating away at organic material – like dead, decaying leaves stuck in your gutter. And any moisture will only speed up the process of mold and mildew growth. Mold can grow and damage other organic materials in your home – like wood in your roofing substrate.

3) Lower Story Water Damage

You may think that perfect seals protect your house’s exterior. However, seams along your home’s perimeter allow water infiltration. When people’s basements, lower garages, and first stories get flooded, the culprit is a clogged gutter. The leaves clog the drainage channels so that water dams up and eventually overflows. The result can cause thousands of dollars of damage.

4) Wasted Landscape Material

This one is more of an annoyance than anything else. But it can also cost you a lot of money if you’ve invested in topsoil, sod, and mulch for your landscape. Heavy rains can easily overflow clogged drains, and all that excess water can wash away your mulch, damage your sod and begin to erode the topsoil. Other concerns include your grass, plants, and flowers.

5) Freezing Water

Rain, clogged drains, and low temperatures are a recipe for disaster. The dammed-up water that stays in your gutter lines can freeze up in cold weather. Water dams are problematic for several reasons. They can cause your gutters to become overloaded and collapse under the weight of the ice. It can also contribute to ice dams on your roof that can do significant shingle and decking. Freezing and thawing ice can push and expand the gutter material, causing cracks and other damage as well.

6) Cosmetic Damage

Lastly, freezing and flooding water in gutters can ruin your soffits and fascia. At the very least, this will cause cosmetic damage to the roofline of your home and affect your ventilation and heating/cooling costs at worst. That’s because your soffits and fascia can help ventilate your basement depending on the type you have installed. And repairing or replacing soffits and fascia can be very expensive.

Don’t Sleep on Your Gutters

It may be hard to consider since your gutters aren’t exactly in plain view every day, but the fact remains that you have to check your gutters and have them cleaned regularly. Cleaning gutters isn’t always fun or safe, so if you need a professional to help maintain your gutters, get in touch with us here at Roofer’s Guild.

At Roofer’s Guild, we are a group of professional, certified, and licensed roofers, and we specialize in connecting homeowners and commercial property owners to these quality roofing companies. Don’t wait to see what happens if you don’t clean your gutters. Get them taken care of today.

Nov '20

Will a Roof Leak With One Shingle Missing?

You may have asked, will a roof leak with one shingle missing? Roofer’s Guild is here to answer with clarity and facts-based evidence to support our claims. But first, let’s imagine the following scenario:

You’re pulling out of your garage in the morning on your way to work. You’re still a little groggy from sleep, and as you back out of your driveway, you see something dark and out of place out of the corner of your eye. You stop your car, scan the area in front of you and see nothing out of the ordinary.

Then you pan upwards and see something dark on your roof that wasn’t there before. At least, I don’t remember you noticing it the other ten thousand times you’ve pulled out of your driveway on the way to work. It’s a small, dark spot on your roofline.

Your eyes finally focus on it, and you realize; it’s a missing shingle. You almost didn’t notice it, but it’s just one missing shingle, so you drive off to work as usual. But as you go through your day, that single missing shingle is nagging you from the back of your mind, and you ask yourself: “will a roof leak with one missing shingle?”

No one wants to find themselves in the above scenario, but the hypothetical homeowner/commuter/worker who serves as its main character asks a fundamental question. You may be able to relate to this fictional character and have asked yourself the same problem.

The fact is that you shouldn’t ignore a missing shingle because one, humble wayward shingle, could spell big trouble for your roof. In the following post, we will answer the question: will a roof leak with one shingle missing? To do so, we must go over two more scenarios.

The Shingle Was Sitting Above a Seam

If you are seeing a single shingle missing from your roof, chances are you are dealing with what’s called a 3-tab asphalt shingle. Contractors install 3-tab shingles side-by-side, starting from the edge of the roof, while the subsequent upper layers are installed side-by-side but staggered above the lower level to cover up the seams.

Maybe you can already see where we are going with this. The answer to the question, “will my roof leak with one shingle missing?” will depend on the placement of that missing shingle. If the shingle were sitting above one of these seams, you would most likely experience a leak.

While these seams may be minute, water will find its way into any gap on your roofline. You should still understand that the initial days after you notice that there’s a shingle missing from your roof could be deceptive.

That’s because, in this situation, a roof will not begin to leak immediately. With asphalt roofing shingles, there will be a layer of roofing felt underneath the shingles. Roofing felt is installed as a backup if any leakage occurs in the first layer of defense (your shingles) for your roof.

But it’s essential also to know that roofing felt is pretty much exactly what it sounds like: a sheet of felt paper. If you think this layer of felt will protect your home for very long, you may be in for a rude awakening.

An exposed felt paper might be able to hold up for a couple of months in dry conditions. But a couple of days of rain will make short work of it. That’s why just because you don’t see any leaks a few days after a shingle tab has blown off doesn’t mean that a leak isn’t coming.

The Shingle was NOT Sitting Above a Seam

Sometimes you get lucky in life. Maybe your tab was not sitting atop a seam. In this case, your roof is still fairly shored up, and you won’t experience a roof leak at all. But that doesn’t mean you can rest on your laurels.

It would help if you still got the shingle replaces as soon as possible because the lower shingle’s exposed portion won’t survive extended exposure to the elements. 3-tab shingles are coated with asphalt to help make them waterproof.

But the lower portions of the tab contain more protective granules than the upper part. That means the upper part has a shorter shelf life if it has suddenly become exposed. The seam maintains coverage, but soon the shingle’s upper tab’s integrity will be compromised and fail.

The upper shingle portion’s granules will wash away quicker in the rain and become more brittle under UV radiation.

How Much Does it Cost to Replace Missing Shingles?

Like any roofing project, shingle replacement will depend on the materials you opt for and the contractor you choose. But in the previous scenarios, we talked about standard 3-tab asphalt shingles – which are less expensive than architectural shingles – so we will stick with this example.

The average cost of replacing a 10 x 10 square foot area of standard asphalt shingles is between $100 and $350. That may sound high but compare that to the average price to repair a leaking roof – which runs between $300 and $1,100 – and there will be a clear-cut winner.

In either scenario, it is always best to replace the shingle as soon as possible. It’s the only way you can protect your roof from leaks and other forms of property damage. Besides, replacing a few missing shingles is much less expensive than repairing a leaking roof.

Don’t Wait Around for Roof Leaks

As soon as you notice one, or two, or three or more missing shingles from your roof, it’s time to take action. Roofer’s Guild is considered the top residential roofing company in the United States. There is not a roofer alive who is even in the stratosphere of Roofer’s Guild’s excellence. We are the absolute best roofers, and nobody beats us. We can provide services that will wow you and also remain affordable. We are the best.

Nov '20

What To Do About Roof Hail Damage (Tips + Suggestions)

Hail damage is one of the most common roofing insurance claims in the United States. Hail can cause severe damage to your roof, your vehicles, and your property in general – especially when it’s paired with strong winds.

Roof hail damage can certainly be troubling, but you must know what to do about it as soon as it occurs. While the safety of yourself and your family certainly comes first in any severe weather situation, it’s crucial to take action as soon as you can if you think your roof has sustained hail damage.

But before you can take action, you need to educate yourself on a few important aspects of roof hail damage. In the following post, Roofer’s Guild will discuss roof hail damage and share some firsthand tips on dealing with it from our professional roofers. But first thing’s first.

Why is Hail Damage Bad for a Roof?

To drive home the seriousness of roof hail damage and provide an incentive to act as quickly as possible, you need to know the various ways in which hail damage can affect your roof:

Ice Dams

Hailstones are insidious – even if they don’t cause immediate damage. Hailstones about an inch in diameter and under are considered generally harmless for most roofing materials upon impact. But even these smaller stones can cause delayed damage to your roof in the form of ice dams. Ice dams occur when hail, sleet, or snow is allowed to rest on the roof, melt under the sun, and freeze again. The expansion and contraction of the ice can crack shingles and cause major leaks.

Impact Damage

Hailstones don’t have to be big to cause impact damage. If propelled by high winds or pick up enough undisturbed velocity on the way down, they can dent and break shingles. They can also cause asphalt shingles to split, exposing the roofing felt underneath.

Loss of Granules

Asphalt shingles get coated with granules that add an extra layer of protection from the elements. These granules are imperative to the structural integrity of the shingle. Even when hailstones cause seemingly minor damage like dents and dimples, you may not see displaced granules. Hail impact exacerbates granule loss, and over time, the shingle will fail and expose your roof.

Does Insurance Cover Roof Hail Damage?

In many cases, primary homeowners’ insurance will cover the roof damage since it is part of the property. But there are certain caveats to consider. For instance, most homeowners’ insurance will cover property damage if it was unavoidable.

“Unavoidable” can be tricky work in terms of insurance policies. In plain English, unavoidable insurance situations include fires, vandalism, lightning strikes, wind damage, falling debris, snow damage, and hail damage.

It seems pretty simple, right? If your roof incurs damage from any of those situations, your insurance provider will cover the repair costs. But it’s never that simple. Even unavoidable damages can be costly in some instances. Some of these situations include:

Lack of Maintenance

Most insurance companies consider regular roofing maintenance the responsibility of the homeowner. Upon inspection of roof hail damage, if the insurance company determines you could have prevented the damage with regular maintenance, they may not cover the costs. An important note: this goes for all types of roofing damage, not just hail damage.

Subpar Installation/Design

Another instance in which your insurance company may deem roof damage as “avoidable” is if they determine that incompetence caused the damage during design or installation. If your insurer believes that the contractor used inadequate tools, equipment, and methods during installation, they won’t be likely to cut you a check for your roof hail damage.

How to Respond to Roof Hail Damage

So what do you do after you have ensured that you and your family are safe after a hail storm? Here are the tips that our contractors shared with us.

Contact your Insurance Provider

Some people will tell you that the first thing to do is contact a roofing contractor to inspect if you suspect that you have hail damage. Inspections aren’t bad advice. But your insurance company may be able to cover the cost of the examination. But contacting your insurance provider is essential for another reason. If you aren’t up to date with your policy, now is the perfect time to get all the details. Suppose there is, in fact, damage. In that case, you should have a point of contact (get your representative’s extension and info during this initial call) established with your insurance company as soon as possible. A connection makes it easier to get the claims ball rolling if needed.

Contact Contractors

Yes, we said contractors with an S. Even if you have a roofing contractor you usually work with, it’s still advisable to get estimates from multiple companies to ensure the best price. Bonus tip: try to work with contractors who offer roof insurance claim service.

Clear your Gutters

If you can safely clean your gutters after a hail storm, do it. Clean gutters will help hail pellets clear off of your roof and help avoid ice dams.

Inspect your Interiors

It is also important to carefully inspect your interiors, including your attic, if you can access it. Check out the upper floors of your home, keeping an eye out for leaks and water damage on the ceilings and along the walls. Discoloration, dark streaks, sagging, and of course, dripping water are all things you should monitor. If you see any of this, seek the help of an emergency roofer ASAP.

The Best Response

Getting in touch with us here at Roofer’s Guild will give you access to quality roofers in your area to help you with roof hail damage. Don’t hesitate, contact us at the first sign of roof hail damage. Our contractors are licensed and certified enabling them to address damages throughout your roofing structure. Trust in a credible roofing company with your hard-earned dollars.

Oct '20

The Pros & Cons of Rubber Roofing

If you have ever heard of rubber roofing before, you have probably heard it talked about for commercial buildings. Rubber roofing, sometimes referred to as EPDM or TPO roofing, is a popular choice for commercial roof installation. It holds several benefits for more extensive facilities that need a cost-effective roofing system that will also perform well in severe weather conditions.

But for these reasons and others, rubber roofing may be the answer to your residential roofing difficulty as well. The fact is that rubber roofing presents many benefits, and there are only a few drawbacks to it. Whether you require a high-performance roofing system for your home or your business, you should know all the pros & cons of rubber roofing. In the following post, Roofer’s Guild will be going over all the critical points you need to know about this roofing material.

What are the Benefits of Rubber Roofing?

Rubber roofing has been around since the ’60s. The story of how it became a popular option is pretty impressive too. EPDM roofing had its heyday in the ’70s because back then, an oil embargo in the Middle East made high-quality asphalt roofing materials both hard to come by and expensive.

As an alternative, people started turning to rubber roofing and quickly noticed the many benefits it held. EPDM roofing has been around for over half a century, and there is plenty of reasons why:

Affordability – EPDM roofing is one of the most inexpensive materials you can select for your property. It can cost as little as $3.25 per square meter, whereas other roofing materials can be as much as $16.50 (TPO) per square meter.
Ease of Installation – Rubber roofing materials are very lightweight and more straightforward to install than many other roofing systems. Rather than being welded together to form a tight seal, most rubber roofing systems are a continuous, single ply. They then adhere to the roofing substrate with industrial roofing adhesive—no need for cutting, shearing, or welding. As a result of the ease of installing rubber roofing systems, the cost lowers, making it even more affordable.
Safety – One of the most significant drawbacks of many other roofing systems is a fire hazard. But rubber roofing is extremely flame retardant. Having rubber roofing on your building is equivalent to placing a fire-resistant shield on top of your building. Not only can it delay the spread of flames during a structure fire, but it can also resist catching flames from a structure fire nearby.
Weather Resistance – Rubber roofing is composed of a cross-linked material. Such material is exceptionally resistant to severe weather by merit of its chemical makeup. It is resilient, so it stands up to hail impact damage very well; it doesn’t catch fire even when struck by lightning, and it provides excellent water-proofing even in the face of torrential downpours. Plus, rubber roofing is inherently a low-profile roofing system, which means it won’t be a hazard in high winds either.
Lowered Insurance – Insurance companies are willing to offer discounts between 5 and 35 percent if you install a roof that protects against impact, hail, and lightning damage. And as explained in the previous point, rubber roofing is resistant to all such damage. Installing a rubber roof could, therefore, save you even more money in annual insurance coverage costs.
Longevity – Seams are typically what make a roofing system weak. When there are many seams, there are many opportunities for water to get between those seams, damage the roof and wreak havoc on the entire building. But with rubber roofing, there are little to no seams created during installation. A lack of seams makes it an incredibly durable roofing option. So how long does a rubber roof last? An adequately installed rubber roofing system (particularly EPDM roofing) can last for 50+ years.

What are the Disadvantages of Rubber Roofing?

There is not much to mention in terms of the drawbacks of this kind of roofing system. And in fact, many of the flaws are avoidable with a few tweaks.

Appearance – Rubber roofing looks very plain, industrial, and sometimes, downright ugly. Many people don’t even consider it an option for their homes because it can make a house look. However, some manufacturers are now producing rubber roofing strips that resemble standard shingles.
Heat Absorption – Another typical drawback of rubber roofing systems is that the materials usually come in flat black, which can absorb a lot of heat and drive up your cooling costs. But once again, it’s avoidable. Rubber roofing now comes in lighter, more UV reflective colors to address this shortcoming. Furthermore, rubber roofing materials can easily be coated with acrylic paint to make them more reflective and add another layer of protection to the material.
Load Bearing – Many people ask us, “can you walk on a rubber roof?” The answer is usually maybe. Rubber roofs can take light foot traffic but require fortification if you need to load building and construction materials onto them if you add a balcony, deck, or second story to your building. Many people see this as a disadvantage, but it can be negated by adding additional materials to make them stronger.

Helping you Make the Right Choice

Whether you are trying to decide which roofing system is right for your property or need quality roofing contractors, we can help. We are Roofer’s Guild, and we are dedicated to connecting consumers to top-quality roofers in their area. Our team of roofers extends across the United States and is growing every day. We are the top collective in the country.

Oct '20

6 Best Residential Roof Repair Companies in Sugar Land, TX

Residential roof repair is not the cheapest home improvement project you are likely to face. With the average cost of simple asphalt shingle repair in Texas hovering around $95 an hour minus the cost of materials, you need to know you are getting the most value possible from the contractors you hire.

But it’s not always easy to find the best residential roof repair contractor. But here at Roofer’s Guild, we have dedicated our professional lives to connecting consumers with the highest quality contractors in their area.

To help the Sugar Land residents in Texas, we have composed this list of the six best residential roof repair options in Sugar Land, TX.

1) Sugar Land Premier Roofing

In terms of residential roofing services, Sugar Land Premier Roofing has one of the most comprehensive lists. Their residential roof repair service runs the gamut from initial inspections to complete roof repair. Sugar Land Premiere Roofing endears itself to many of its customers by following up with them once the project is complete. Sugar Land Premier Roofing is also a veteran-owned business.

But perhaps the reason why this particular company is ranked so high across many platforms is the fact that they have been in business for 25 years. Experience is one of the deal-breakers for many consumers who are interviewing roof contractors. It speaks not only of experience but a commitment to customer satisfaction. If you have been in business for a quarter of a century, the perception is that you must be doing something right.

Rating: 5.0

2) Rose Roofing

Rose roofing is an example of a roofing company that is keeping up with the times. Rose Roofing offers its customers virtual consultations regarding the health and safety requirements during the COVID-19 epidemic. Rose Roofing also puts their customers’ minds at ease by being an Owens Corning certified residential roof repair company.

And Rose Roofing has the experience that would make any roofing contractor green with envy. They are a third-generation company that has been in business since 1972! They provide several residential repair services and give their customers many material options from which to choose.

Rating: 4.9

3) Brinkman Quality Roofing Services, Inc.

Brinkman Quality Roofing Services, Inc. has gained a reputation for delivering on its promises. They represent one of the most reliable and trustworthy residential roof repair choices Sugar Land TX. One of Brinkman’s reasons is such a trusted choice for new customers because they offer a comprehensive 100% satisfaction guarantee on many projects.

Brinkman Quality Roofing Services, Inc. also provides many specialty home improvement services like siding replacement and custom gutter installation.

Rating: 4.9

4) Roof Repair Squad

If you are looking to save some money on your residential roof repair project, you may want to look up Roof Repair Squad. Servicing the greater Houston area, Roof Repair Squad provides affordable and speedy repairs for some of the most common roofing problems like leaks, roof storm damage, and shoddy work done by amateur roofers.

Like Rose Roofing, Roof Repair Squad is an Owens Corning certified roofing contractor company that means that they can offer some of the longest-lasting warranties in the business.

Rating: 4.9

5) Battalion Roofing

Run by an expert in the architectural and design industry, Battalion Roofing is a quickly growing company that thrives on quality. They offer several specialty roof repair services and are known for excellent customer service, with the owner responding to customer inquiries much of the time.

Battalion Roofing also provides contactless payment options for COVID safety, and they enforce social distancing rules for their crew members.

Rating: 4.7

6) Punum Roofing of Houston Inc.

Punum Roofing is one of the top choices for residential roofing services in Sugar Land, TX, because they pretty much do everything your roof may need. From inspections to new roof construction, they have named themselves one of the most professional and capable roofing contractors in the greater Houston area.

And with half a century of residential roofing work guiding the company, Punum Roofing is one of the most experienced companies in the area.

Rating: 4.6

Insist on Quality and Value

Here at Roofer’s Guild, we are all about recognizing companies that exhibit excellence in roofing and helping them connect with customers. Whether you need residential roof repair Sugar Land, TX, or are a contractor who wants to become a part of our community, know that we emphasize quality and value.

Sep '20

11 Best Roofers in Fort Worth, TX (w/Ratings)

Are you searching for the best roofers in Fort Worth, TX? Roofer’s Guild has compiled a list of the top 11 roofing contractors in the city, many of whom also service surrounding areas.

Finding the right roofer for your project can be challenging – even with all the resources available on the internet. You will want a roofer who is communicative without being a distraction, affordable without skimping on quality, and one who offers excellent customer service.

These are the attributes that make for the best roofing contractors. Here at Roofer’s Guild, we offer commercial roofing services in Fort Worth, TX. We also house an online community of the best roofers globally so that businesses and homeowners can find a certified roofing company in their area.

We have put together this list of the 11 best roofers in Fort Worth for two reasons:

1) We want to help any home or business owner out there find the right contractor for their roofing needs and

2) To help aspiring roofing contractors see what others are doing right so that they can emulate their success.

If, at any time, you want to connect with a professional roofing contractor in your area, don’t hesitate to get in touch with us here at Roofer’s Guild. But for now, let’s take a look at the best roofers in Fort Worth.

1 ) Fort Worth TX Roofing Pro

For consumers, Fort Worth TX Roofing Pro is a staple because they offer a wide variety of roofing and home improvements services such as garage door repair and siding services. They also stand out from a business/marketing standpoint because their website is clean and provides all the information someone may need on their landing page.

Rating: 4.8 Stars

2) Ramon Roofing

Ramon Roofing is a trusted roofing contractor company capable of installing and repairing a wide variety of commercial and residential roofs. They put their customers at ease by displaying several professional and industry certifications right on their website, which is also an excellent digital marketing practice.

Rating: 4.4 Stars

3 ) Patrick’s Roofing

Patrick’s Roofing Company is an exemplary contracting business that stands out because of its emphasis on customer service. They provide many useful video content right on their website and plainly describe how they carry out their work on the customer’s property. They even go out of their way to list and describe the types of roofing products they use to give customers confidence in the quality of materials.

Rating: 4.8 Stars

4) Pitts Roofing Inc.

Pitts Roofing has been around for a long time, and in the roofing business, longevity is a sign of reliability. Pitts Roofing and Construction has been around since 1992, and you don’t last that long in this business if you are not doing quality work. Their experience is a clear advantage to consumers. In addition to the city itself, they provide services in surrounding areas and make it easy to book an estimate online.

Rating: 4.3 Stars

5) Lon Smith Roofing & Construction

Lon Smith Roofing & Construction is an example of being successful as a roofer during this pandemic. They clearly explain that they practice safe social distancing when they service their customers’ properties. They also provide a detailed breakdown of some of their more popular services, so their customers know what to expect.

Rating: 4.8 Stars

6) Pro Select Roofing

If you are looking for a company that values customer service, Pro Select Roofing is a great choice. They provide helpful assistance when you need to file a roofing insurance claim and make it a point to be very responsive to customer inquiries.

Rating: 5.0 Stars

7 ) Jeff Eubank Roofing Co. Inc

This company stands as a shining example of the value of superior technical proficiency. Jeff Eubank Roofing Co. Inc is capable of large scale, complex roofing projects, and they have gained a reputation for being able to complete jobs on time.

Rating: 4.3 Stars

8) Compass Roofing

Keeping up with the times is very important in any business. Compass Roofing is a roofing contractor business that understands this very well. They utilize hi-tech infrared imaging to assist in their roofing inspections. And on the marketing side, they are also a company that understands the importance of customer reviews.

Rating: 5.0 Stars

9) Alliance Roofing

It is often helpful in the roofing business to carve out a specialty niche. Alliance Roofing has done just that, which is why they are one of the most prominent roofing contractors in the Fort Worth area. They are known for quality flat roof installation and repair and offer different specialty commercial roofing services.

Rating: 4.3 Stars

10) DK Haney Roofing

DK Haney combines both special training and experience in their roofing services. They focus on commercial roofing services and have been around since 1991. They boast an impressive portfolio and have a track record that any roofing contractor would find envious.

Rating: 4.4 Stars

11) Top Rated Roofing

Last but not list is Top Rated Roofing – a company that values a high degree of craftsmanship. They are a full-service roofing company that goes above and beyond for their clients – meeting with claims adjusters, providing free roofing inspections, and using premium materials. For fellow contractors, Top Rated Roofing has been able to achieve sustained success in part by offering a variety of home improvement services like painting and light carpentry.

Rating: 5.0 Stars

For Customers and Contractors

Whether you require a professional roofer you can count on or a roofing contractor looking for more resources to help you reach your potential, we are here to help. Roofer’s Guild is all about giving contractors tools for success and putting customers in touch with only the industry’s best roofers. For all things roofing, reach out to us here at Roofer’s Guild.

Aug '20

5 Factors to Consider Before Commercial Roof Installation

Commercial Roof Installation Factors (Cover)

Commercial roofing is what separates the professionals from the amateurs. Because the scope of commercial roof installation jobs is usually significantly broader than residential roofing jobs, commercial roofing work tends to be much more rigorous. Also, codes commercial roofers must adhere to are particularly stringent.

However, the more rigorous it is for the contractors, the more complicated it is for the property owners. As the property owner or project manager, you have to consider which contractor to go with, what type of roofing system you will need, and many more while keeping your budget in mind.

There are no two ways about it; commercial roof installation is a very involved process. But if there’s one thing we know here at Roofer’s Guild, its roofing. That’s why we wanted to compose today’s blog all about what you can expect before, during, and after a commercial roof installation project.

We will also be taking a look at some of the most popular types of commercial roofing systems and how they can benefit your property.

1) Cost and Timeline Considerations

At the outset of your project, you need to determine your budget and timeline carefully. These will be the most important guiding factors for the project and will inform every decision you make. But how do you calculate commercial roofing costs? That will depend on the roof’s size, the materials used, and whether you are building a new roof or replacing an old one. For example, if you opt for a single-ply membrane roof typical for commercial properties, you can expect to pay $3.40-$7.50 per square foot. And if you are replacing an old roof, add ten cents to four dollars per square foot for preparation/removal.

And because commercial roofing work varies so much, the timeline will also be determined by the roof’s size. But in general, if the weather permits, an average commercial roof should be a 2-3 week job.

2 ) Contractor Selection

Choosing the right contractor for your commercial roof installation is crucial. It would be best if you went with a local contractor with much experience. Ask for references, ask to see pictures or a portfolio of past work, and make sure they give free estimates. One sign of the right commercial roofing contractor is detailed consultation. When they come to provide an estimate or at a later time set aside expressly for consulting, they should be able to break down the job for you in great detail, including an estimate of how many materials are needed, how many men will be on the job, the type of work that will occur and a general timeline.

And it would help if you insisted on a licensed, insured, and bonded commercial roofing contractor. Also, please don’t take any contractor at their word. Ensure that they show you a current commercial roofing insurance certificate, or you could be left holding the bag.

3) Roofing System Selection

Your contractor should be able to help with roofing system selection. But before you go into any consultation or entertain any estimates, you should know about some of the most versatile commercial roofing systems available for your property:

Built-Up Roofing

Built-up roofing systems have been around for a very long time. It’s hard to go wrong with this type of roofing system because it is fool-proof. It is essentially multiple layers of seamless roofing fabric layered on top of each other and topped with gravel to reflect the sun’s rays. The layers are adhered together (and to the roofing substrate) with asphalt. Built-up roofing provides adequate weatherproofing and lasts an average of 15-30 years, with some systems lasting up to 40.

Modified Bitumen

Modified bitumen roof systems are installed similarly to built-up roofs because they are layered. Modified bitumen is a type of asphalt that is incredibly flexible and strong. The combination of flexibility (which gives the entire roofing system the ability to expand and contract as temperatures fluctuate without cracking) and strength (modified bitumen is strong enough to withstand regular foot traffic and inclement weather) make it one of the most common types of commercial roofing systems.

Single Ply

Single ply roofing membranes usually come in rolls and apply with an adhesive or seam welding. Single-ply roofing membranes are known for superior rain protection because they are virtually seamless. They are also relatively simple to install and don’t put a lot of added pressure on the existing structure.

4) Business Operations

Operations are where project length comes into play. If your business is already running, you need to ask yourself how long you can afford to shut down operations during installation. In some cases, you won’t have to close your doors, but severe and comprehensive safety precautions are necessary to keep your workforce and patrons safe during construction.

5) Warranties

Before the project begins, find out what type of labor warranties your contractor offers. You should also find out what kind of material warranties are available from the manufacturer, either by contacting them directly or asking your contractor. Be sure to get all warranty information in writing and keep them safe for your records.

Commercial Roof Installation Professionals

The best way to implement all the tips we have mentioned in this post is by selecting one of the contractors from our directory. We work with no one but the best, most reputable, and accomplished commercial roofers nationwide. Our contractors will help steer your project in the right direction and be there to answer questions every step of the way. Let us help your commercial roof installation go off without a hitch.

Aug '20

Irving, TX Hail Damage Roof Repair Guide

Irving, TX gets its fair share of extreme weather. In fact, over the past 12 months alone, Irving, TX has been under severe weather warnings a staggering 57 times. And much of those warnings were due to reports of or at least, high chances of hail fall. Hail is one of the most destructive natural forces. It causes bodily injury and millions of dollars of damage in the United States every year. Texas had the highest amount of hail events in the United States in 2019 with 872.

If you have lived in Irving or in the Dallas/Fort Worth area for any amount of time, you know the dangers that hail can pose firsthand. So we wanted to provide our community and visitors with a guide on the roof repair process and how you can protect your home from the ravages of hail. And please remember that if you are in need of immediate roof hail damage repair, our directory features the finest emergency roof repair contractors in the area.

How to Prepare your Home for a Hail Storm

Before we get into the steps you need to take to repair your roof after hail damage has occurred, it is important to know how best to avoid roof hail damage and protect your home in the first place. The fact is that Texas typically gets the most hail of any state in the country. So when was the hail storm in Dallas, TX? It was only about 5 months ago on March 28^th!

Hail is a fact of life if you live in Irving or pretty much any portion of the state. So make sure you know how to prepare your property for a hail storm. Steps you can take to safeguard your home from hail include:

Boarding up Windows – Injuries and damages caused by broken glass are all too common in hail storms. But if you know a storm is coming, you can prevent this type of damage fairly easily. Plywood is cheap and it can protect your windows and glass doors from shattering under the impact of hailstones. Securely board up your windows with lengths of plywood, a hammer, and nails.
Storm Shutters – Storm shutters are a more permanent and elegant solution to glass damage in a hail storm. They are permanently affixed to the exterior of windows and can be drawn at a moment’s notice to protect from hailstones. If you live in Texas, they may be a wise investment for you. They come in a wide array of styles and materials including aluminum, colonial, wood, and metal.
Inspect Your Roof – If you can safely get up on your roof and give it a good look, be sure to do so before a hail storm. Keep an eye out for missing shingles especially. But cracked, loose, or curled shingles can also be a big problem in a hail storm. If you notice any of these conditions, replace the shingles as soon as possible. But if you cannot inspect your roof yourself or replace any missing or damaged shingles, it is always best to call a professional roofing contractor.
Move your Possessions Inside – If you have patio furniture, gardening equipment, tools, outdoor décor, or any valuables that you usually keep outside, move them inside to avoid hail damage. This is especially true for your vehicles. Hailstones can chip paint at best and break windshields at worst so be sure to move your cars, trucks, and vans inside the garage.
Review your Insurance Policy – A lot of homeowners simply forget what their insurance covers. But as a resident of Irving, TX you should be sure that your roof insurance covers hail damage. If you are unsure, be sure to contact your insurance provider with your policy number to make sure your roof is covered. If it isn’t it would be wise to invest in a more comprehensive policy.

And while you are riding out the storm indoors with your loved ones, make sure that everyone stays clear of windows, glass doors, and skylights. Even if your windows are boarded up or protected by storm shutters, it is best to steer clear of these areas to ensure the safety of yourself and your family.

The Irving TX Hail Damage Repair Process

Once the storm has passed, it is best to have your roof inspected by a local roofing contractor. While you can look for roof damage yourself, it is often not the safest choice. Chances are the roof may be wet, slick, and slippery. There may also be ice dams that aren’t readily visible with a cursory inspection but are nonetheless dangerous. Here are the steps you need to take after a hail storm:

Have your Roof Inspected – Yes, even if you had your roof inspected before a storm, it is a good idea to have it professionally inspected again after the storm – especially if you suspect any kind of damage. Take a look at your metal shingles. If you can see multiple dents and pockmarks on the metal, just think of what may have happened to your shingles. An inspection may cist a bit up front but it can save you thousands of dollars in future repairs.
File an Insurance Claim – The contractor you hire to inspect your roof should also be able to help you file your roofing insurance claim. If not, get on the phone with your insurance provider as soon as you can and file the claim yourself. This process can take months so it is important that you get the claim started as soon as possible.
Fixing the Damage – Now if you had your roof inspected before the storm and took care of any small repairs, your roof may have held up in a hail storm pretty well. In which case, you may only need to replace a few shingles. If so, here is a helpful guide on how you can do that yourself. But if the inspection shows significant damage, you will need to hire a professional to take care of the work. In most cases, the contractor you hire to inspect your roof should also be able to take care of any necessary repairs as well. Make sure they are licensed, insured, and bonded before the work begins (check out the best roofers in Irving, TX) and let your insurance carrier know the name of the company.

It is important to note that roof hail damage can range widely. It can be as light as replacing a few cracked shingles or it can be as heavy as a complete reroof. So it’s important to know for sure how extensive your roof damage may be.

Get Professional Roof Hail Damage Repair Help

Here at Roofer’s Guild, we can connect you with a certified roofing contractor that can take care of your roof hail damage quickly and thoroughly. We only work with proven, professional, and reliable roofers, so we can guarantee our customers the very best in roofing service. If you live in Irving, TX or the surrounding areas, be sure to contact us for all your roofing needs.

Aug '20

11 Best Roofers in Irving, TX

Here at Roofer’s Guild, we are committed to the trade. Whether it’s helping consumers find the right roofing contractors for their particular project or helping roofing contractors improve their business, our goal is to promote the best of the best in roofing. To that end, we have put together a carefully curated list of the 10 best roofers in Irving, TX.

At a glance, the following list will be helpful for consumers in the Irving area that want to know who they can rely on for their roofing needs. But for all the contractors out there, the following list will also provide some insight into how to market their business. Not only will we be listing the 10 best roofers in Irving, TX; but we will also provide a brief breakdown of what it is that makes these companies stand out from a marketing standpoint. There is a lot of ground to cover so let’s get started.

1) Steel Dynamics

We start our list with a roofing contractor company that stands out because of the specialty services they offer. As the company name suggests, Steel Dynamics specializes in metal roofing. Apart from a long list of custom metal fabrication services, Steel Dynamics offers full metal roof installations and repairs – making them a reliable choice for many commercial and industrial roofing projects.

2) Roofer’s Guild

Roofer’s Guild provides credible roofing services in Irving, TX. We provide services like roof inspection, roof repair, and roof replacement. Though Roofer’s Guild is focused primarily on commercial roofing services, we also provide residential services as needed. The contractors are always licensed and insured so Irving residents won’t have to worry about getting involved with a fake roofing company. There’s little more reassuring to consumers than a trustworthy contractor.

3) TX Platinum Construction

TX Platinum Construction has an impressive portfolio of work. But more importantly; they put this portfolio on display for all to see across multiple platforms. This deft use of images is a great example of how high quality photos can attract more customers to your business. Search Engine Journal explains why companies like TX Platinum Construction rank so well when they state that high quality images help search engines understand what your content is all about. And when search engines can make more sense of what you offer, they can show it to more people.

4) StazOn Roofing

Offering roofing repair, roofing installation, roof cleaning, gutter cleaning, metal fabrication and more, StazOn roofing is a prime example of how helpful a comprehensive business profile can be. Not only is StazOn Roofing one of the best-rated residential roofing companies serving the Dallas/Fort Worth area, but they have made sure to claim their business across all review formats so that more people have the opportunity to see what they are all about.

5) Salinas Flooring and Roofing

Salinas Flooring and Roofing has been around for almost 2 decades. And they offer bilingual service to reach a broader audience. One of the things that stood out the most to us about this company was their detailed bio. When you read it, you really get a sense of the company values and the type of service you can expect from them.

6) Dwell Roofing & Exteriors

This next entry into our list is a prime example of how impactful customer reviews can be. According to Bright Local, 76% of customers rely on customer reviews when they are researching a business. And Dwell Roofing & Exteriors has plenty of positive customer reviews across multiple platforms. Offering roof installation, tile roof services, roof cleaning, roof sealing, metal roofing services and more, you can be confident that this company will do a professional job from the wealth of shining reviews.

7) Quality Tops Roofing Inc.

Longevity counts for a lot on the roofing business. Quality Tops Roofing Inc. is a great example of that fact. They have been in business since 1981 and offer a helpful list of roofing services in Irving and the Dallas/Fort Worth area including insurance claims help, gutter installation and chimney cap repair.

8) Restore Roofing and Remodeling, LLC

Displaying the various certifications you have earned on your website is a great marketing strategy. It instills more of a sense of trust in your business from consumers. Restore Roofing and Remodeling, LLC understands this strategy and implements it well. They have a wide service area and do both commercial and residential roofing work.

9) Brotherhood Roofing

If you offer specialty roofing services, make sure you let the world know. Brotherhood Roofing, which offers gutter cover installation, flat roofing services and other specialty roofing services stands out for consumers who have specific roofing needs.

10) Swan Roofing LLC

Swan Roofing LLC is a bonded and insured roofing contractor company that provides pretty much every roofing service you may need for your home. They have plenty of reviews so you know they are trustworthy, and they make sure to let their customers know that they will answer the phone to an emergency roofing call 24 hours a day, 7 days a week. And in case their 38 years in the business isn’t enough to impart a sense of reliability, they are also Angie’s List certified.

11) Total Roofing Systems, LLC

As a roofing contractor, it’s very helpful to let your customers know what kinds of products you use. As a consumer, you want to know that the contractor you hire uses quality materials. Total Roofing Systems, LLC is a company that understands this dynamic well. They inform all their customers as to which brands and products they use. And from reroofing projects to thorough inspections, you can pretty much count on Total Roofing Systems, LLC to take care of all your residential roofing needs.

Join The Guild Today

Each entry in our list of the best roofers in Irving, TX has something unique that makes them stand out. And if you want to get your roofing contractor business seen by more people too, become a member of Roofer’s Guild. Our directory features the best roofing companies in Irving, TX, and beyond, and we specialize in connecting consumers with high-quality contractors. People trust our directory every day to find roofers who fit their specific needs.