Blog

May '22

How Long Does it Take to Replace A Roof? (2022 Update)

Professional contractors can replace a roof in one day, barring unforeseen weather conditions or other complications. However, some roof replacement jobs are more complex and require longer estimated replacement times.

Like many things in roofing, the duration of a roof replacement is not universal. Several factors affect the possible timeline. Still, it’s an essential question on the mind of anyone who is considering or needs a roof replacement.

Of course, you want to know how long the job will disrupt your routine. You also want to know when you can start enjoying your brand new roof. Maybe you are prepping your home for the market and need to get the job done as soon as possible.

It’s critical to understand what affects the duration of a roof replacement job. But unfortunately, there is no universal answer to the question, “how long does it take to replace a roof?”

Table of Contents

Average Roof Replacement Time

While every job is different, there is a general timeframe that an average-sized roof replacement will require. In general, the job should take a day or two. Of course, this assumes that weather conditions are ideal and the job is relatively basic.

However, you shouldn’t always expect this estimate from your contractor. And as a contractor, you need to be aware that something can happen at any time that will extend the project.

It would help if you always let your customers know that many factors could hinder the progress of a job. Of course, you always need to give a time estimate. Still, it helps to qualify it by letting the customer know that it is always subject to change given different conditions.

Variables That Impact Roof Replacement Time Frame

Calculating your roof replacement time frame is much easier when you understand which variables will impact the project. For example, are you replacing a roof on a house or commercial building? First, Let’s look at what can affect the time it takes to replace a roof.

The Size of the Roof

Naturally, the first thing you have to consider when providing a time estimate to your customer is the size of the roof. Residential roofs can vary significantly in size. Of course, a large estate will take longer than a single-family home if the roofs need replacing.

Commercial jobs generally involve larger roofs, so they take longer than residential ones, but that isn’t always the case.

The square footage of the roof will be an essential factor in determining how long it will take to replace.

The Structure of the Roof

If you deal with a standard, asphalt shingle-pitched residential roof, a replacement can take as little as one day. Roofs vary significantly in complexity as well, though.

The more complex the roofing structure, the longer it will take to replace. What do we mean when we talk about roof complexity, though? Take a look:

Multiple angles
Multiple Hips
Multiple valleys
Steep pitches
Heavy roofing materials like slate
Roofs with more than four facets
The height of the roof

If the house or building in question has multiple facets, many hips, and valleys, or is made of natural stone material, the project could take up to three days or more. The basic rule is that the simpler the roofing structure, the shorter it will take to replace.

The Weather

The weather is the next most prominent factor in calculating how long it will take to replace a roof. You cannot replace a roof in rain or snow. Even high wind conditions and temperature can halt a project dead in its tracks.

Why? Because in wet conditions, extreme heat, or freezing temperatures, roofing materials cannot be installed properly. They are subject to expansion and contraction depending on the temperature. It is impossible to replace a roof when it’s raining or snowing.

Most contractors will be cautious about when they schedule a roof replacement, so you don’t have to worry about it. However, you never know when the weather can change. In some unforeseen turns in the weather, the project will need to be halted. Weather delays could add days or even weeks to the completion time of the job.

If you live in areas with moderate climates, the weather won’t be of much concern to your roof replacement project. But it would be best if you were still very careful when you schedule your roof replacement and frequently check the forecast.

The Property

The nature and characteristics of the property will affect rood accessibility. When roof accessibility is limited or complicated by these characteristics, you can almost guarantee that the job will take longer to complete.

For instance, let’s say you are building your dream home on a rural piece of land you bought to get away from the city. Unfortunately, there may be no paved roads near this property, so it will be more difficult for contractors to transport roofing materials in and out of the property.

Let’s say you have a house in a traditional residential area with plenty of paved road access. Still, you have a hedge of bushes surrounding it. This can make it more difficult for roofers to get up and down.

Fences positioned close to the house can also make it trickier to get up to your roof. Your property and ease of roof access will affect how much time your roof replacement will take.

Safety

Last but not least, safety will determine how long your roof replacement will take. OSHA has stringent and specific rules for roofing contractors to protect their employees and consumers.

For instance, fall protection measures may apply to high roofs. In some cases, contractors may need overhead structures attached to them via cables to protect them from falling off the roof. You might need even more safety measures if your roof has a steep pitch.

Sometimes roofing safety measures don’t take much time. But you can expect longer replacement times if you have a roof that may be particularly dangerous to work on. In any case, a contractor should discuss all these measures with a customer before the project starts.

Conclusion

A standard roof replacement time frame is one day. However, many variables may add to the expected duration. For example, inclement weather, commercial building structures, or transportation restrictions can add more time to a roof replacement job. The most important thing is getting the job done correctly.

May '22

Spanish Tile Roof Guide for 2022: (Prices, Style, Lifespan Etc.)

Spanish tiles lend a classic look to pretty much any roof. However, they also serve a more practical purpose: they can help keep your roof cool in the hot summer months.

If you are thinking of a Spanish tile roof for your home or place of business, you may have some questions regarding price and lifespan.

Many people also don’t realize how many options they have for a Spanish tile roof. The reality is that there are many things you have to consider if you are thinking of installing a Spanish tile roof.

The excellent news is Roofer’s Guild compiled a complete guide on this kind of roofing system for all those considering it.

What is Spanish Tile Roofing?

Spanish tile roofing is a highly-sustainable roof material made of terracotta or clay. Because of its regenerating material, the roofing material typically lasts longer than alternative roofing types.

The tiles are made into a rounded “S” shape to interlock with one another. As a result, Spanish tiles require careful layouts to keep water away from the decking.

Unique Qualities of a Spanish Tile Roof

Keep in mind that Spanish roof tiles are not fastened to the roof’s deck like asphalt or wood tiles are. Instead, when laid in a meticulous interlocking pattern, the weight of the tiles is enough to keep them in place and provide protection for the roof.

Spanish tiles don’t have covers and pans, unlike other clay roofing tiles. Also, their uniform design disallows staggering. So instead, roof installers must lay Spanish tiles carefully and deliberately in an interlocking pattern.

Spanish tile roofs also require an eave enclosure.

What Are the Benefits of Spanish Tile Roofing?

Like most roofing materials, Spanish tiles have convenient and aesthetic advantages such as:

Energy Efficiency

Spanish tiles are very energy efficient as the domed structure allows warm/cold air to escape. In addition, the setup keeps your home or building cooler in the summer months and warmer in the winter months, so you won’t have to run your heater/AC so often.

Also, Spanish tile is very effective for reflecting UV rays, so it naturally keeps your roof deck cool.

Fire Resistance

Spanish clay tiles are not flammable. Therefore, they will not help spread the flames during a fire and may protect your home and keep flames from spreading to other properties.

Classic Appearance

Many people choose Spanish tiles for their roofs simply because it looks good. However, a Spanish tile roof can instantly increase your home’s curb appeal and even add significant value to it.

Wind Resistance

An adequately installed Spanish tile roof can withstand wind speeds of up to 125 mph. As a result, Spanish tiles are a practical choice even in regions prone to extreme weather conditions.

Durability

While the initial investment for your Spanish tile roof may be substantial, maintenance should be minimal because of the material’s durability. Properly installed roofs won’t require much maintenance.

Lifespan

So how long does a Spanish tile roof last? Try 100 years on average! Spanish tile roofs are highly durable, so they last pretty much forever.

Warranty Options

Because Spanish tile roofs are so durable and last long, manufacturers offer extended warranties for their tile roofing products.

Sustainability

As we mentioned earlier, terracotta is a very sustainable material that regenerates itself on the Earth abundantly. Therefore, Spanish tiles are eco-friendly.

What Are the Disadvantages of Spanish Tile Roofing?

Of course, every roofing material has its drawbacks. The disadvantages of Spanish tiles include:

Upfront Cost

Installing a Spanish tile roof can cost as much as $25 per square foot. In addition, the installation requires a lot of care and experience, so labor can also significantly drive up the price.

Cracking Vulnerability

While they help keep buildings warm thanks to their natural insulating capability, Spanish tiles are not ideal for frigid climates because of their cracking vulnerability. They are also prone to impact damage and make getting up on your roof dangerous.

Reinforcement Requirements

Because Spanish tiles are so heavy, you will, at the very least, need to have the roof underlayment inspected before installation. Worst case scenario is that you need extra reinforcement work done to your roof to support the weight of the tiles.

Spanish Roof Tile Styles

When most people think of Spanish tile roofs, they conjure up an image of a curved, mostly red-colored roofing material. While that striking image is the classic Spanish tile look, there are others to consider in 2022.

Patterned Spanish Tiles

For instance, if you want more character and rustic styling, you should consider patterned Spanish tiles. Patterned Spanish tiles don’t have a uniform color, and they stick out from the roof a bit more, giving it a more textured look.

Dark Spanish Tiles

If you aren’t a fan of the lighter tile colors, Spanish tiles also come in a darker, almost brown tone. Remember that the darker the tile, the more heat it will absorb.

Traditional Terracotta Tiles

Traditional terracotta tiles will give you the brighter, more classic Spanish tile look. In addition, they offer a uniform design and look beautiful when installed correctly. Keep in mind that these days, Spanish tiles come in a wide variety of colors like green and blue.

Composite Spanish Tiles

And if you are on a budget but still want the look of a Spanish tile roof, you can always look into composite Spanish tiles. They aren’t made of the same material and don’t have the same lifespan as genuine Spanish tiles. Still, they give a similar look and are much more affordable.

Best Practices for Spanish Tile Roof Installation

Last but not least, you should always work with an experienced roofing contractor if you want to install a Spanish tile roof. The installation process is vital for this type of roofing material, and it is not a DIY project. Nor should it be left in the hands of an inexperienced roofing contractor.

Before hiring a contractor to install this kind of roof on your property, ask for references and make sure that they have installed this kind of roof before. Also, do your best to choose a contractor that can give you a good labor warranty.

May '22

How To Get Satellite Roof Measurements With Google Earth

Satellite Roof Measurements (Blog Cover)

The following post outlines how to get satellite roof measurements with Google Earth. As a roofing contractor in 2022, you are probably looking for ways to cut your operating costs anywhere you can. But, at the same time, you don’t want to diminish the quality of your services or customer relations.

Did you know that you can get satellite roof measurements using Google Earth? One important thing to note, though, is that Google Earth still can’t account for roofs’ pitch or slope degrees. Therefore, it will only help calculate the area of flat roofs.

Table of Contents

Getting Started

The first thing you will need to do is get Google Earth Pro installed on your computer or mobile device. You can download Google Earth here. It’s simple and best of all: it’s free! After installation, open the app.

You will see an image of the Earth. This screen is essentially your dashboard, and it will allow you to access all of the features available to you. The next thing you will want to do if you take satellite roof measurements is unchecking the 3D Buildings option underneath the “Layers” menu on the bottom right-hand side of the screen.

Screenshot of Google Earth Settings for 3D Buildings

It may not be automatically checked, but you should double-check anyway because having this setting on will interfere with your roof satellite roof measurements.

Find Your Building

Now you are ready to locate the building with the roof you are trying to measure. On the top left side of the screen, you will see a search field.

Screenshot of Address Search on Google Earth App

All you have to do is enter the address of the building you are trying to take measurements for and press Search.

From here, you should be able to see a bird’s eye view of the building and, more importantly, its roof. Now, you can zoom in on the roof. Using a computer and mouse, you can rotate your scroll wheel to zoom in on the roof.

You will also see a zoom tool on the right side of the screen. You can click on the “+” end to zoom in.

You will have to keep the roof centered on the screen as much as possible to get accurate satellite roof measurements. To do this, hover the cursor (in the case of Google Earth Pro, the cursor is a hand) over the center of the roof, click it and move it around until it’s as close to the center of the screen as possible.

Align The Roof

For the easiest measurements, you should align the longest edge of the roof so that it’s parallel with the top of the screen. To achieve this orientation, you may need to rotate the image.

Screenshot of Google Earth Rotate for Alignment

A circular “rotate” tool in the top-right corner will allow you to rotate the image clockwise and counterclockwise. Click it until you get the optimal orientation.

Measure The Roof

On the left-hand menu, click on the option for “Tools.” Then, check the box next to the option, “Ruler.” This will open up a prompt with the option for something called “Polygon.” Go ahead and click on Polygon.

This will give you an option to select measuring units. You should go ahead and choose feet and square feet.

Now you’re going to want to drag the ruler box out of the field of view (the part of the screen that actually displays the image of the roof. Move it to the left so it is completely out of the way of the field of view, but be sure not to close it.

Hover back over the roof image, and you will see that your cursor is now a little square. Align the square into one corner of the roof and click and hold your mouse.

Screenshot of Google Earth Measurement Process

Now, while still holding down the mouse button, move to the second corner of the roof. Continue this process until you have rounded the entire perimeter of the roof.

Getting The Roof Area

Once you’re done covering the roof’s perimeter, take a look at the little “Ruler” option box that you dragged out of the way. It should give you the area of the roof.

Screenshot of Roof Area from Google Earth App

Now you’re done! You can repeat this process to get satellite roof measurements for any flat roof!

FAQs about Measuring Roofs With Google Earth

How Accurate are Google Earth Roof Measurements?

Google Earth is good for estimated measurements. However, you should still conduct professional field measurements before ordering more materials. The goal is to remain within your budget and get the job done.

Are There Video Tutorials for Google Earth Roof Sattelite Measurements?

Yes, several YouTube videos outline how to measure your roof on Google Earth. Sometimes seeing a real-time video can make the process easier. Here’s one example of a video that outlines the process

https://youtu.be/Vbag9ZO2QJQ

Apr '22

SEO for Roofers in Phoenix: The Ultimate Guide for 2022

SEO for Roofers Phoenix (Guide Cover) (Showing Phoenix Building)

SEO for roofers in Phoenix is an essential digital marketing strategy for Arizona roofers. SEO produces the best digital marketing ROI when appropriately done and fosters a sustainable stream of incoming roofing leads. The key is correctly implementing search engine optimization, which you can learn how to do in the following guide.

What is SEO for Phoenix Roofers?

Phoenix roofing SEO is the intentional strategy for improving Phoenix-based roofing companies’ search engine rankings. The primary goal of SEO is to rank a roofing company website and Google Business Profile for local and industry keywords.

SEO Basics for Phoenix Roofing Companies

Arizona roofers need, at a bare minimum, a website, and Google Business Profile to properly utilize SEO. Websites require a domain name, hosting provider, and content management system to publish, while Google Business Profiles can be claimed and verified through Google’s platform.

Phoenix Roofing Company Website

A company website is the foundation of SEO for roofers in 2022. Good websites have service pages, blog posts, and other content assets that rank on Google search results. Furthermore, the best websites have urgent calls to action that convert organic traffic into viable leads.

Content is key to ranking a website on search results. However, technical SEO aspects like site speed, URL structure, and user experience also factor into search engine optimization. Search engines want their users to find the best websites with the best content so that they come back to the search engine for other queries.

Domain Name

SEO requires a legitimate domain name to work, preferably of the .com variety. Domains typically cost between $2 and $20 per year and can be purchased on domain registrars like GoDaddy, Siteground, Namecheap, etc. Domains with Phoenix and roofing in the name have a better chance.

Hosting Provider

Web hosting costs anywhere from $2 to $500 per month, depending on your needs. However, most Phoenix roofers can spend less than $100 per month on hosting to ensure fast website speed and good security. You can buy hosting from the same platform where you purchase your domain name, or you can use an alternative provider.

Content Management System

Your content management system or CMS allows you to publish content on your website, install plugins, and upload media. At Roofer’s Guild, we recommend WordPress CMS because it makes everything easy for roofers. If you choose to go another route, consider Duda or Squarespace.

Google Business Profile

The second most crucial SEO asset is a Google Business Profile. A GBP (formerly known as Google My Business or GMB) is a free listing from Google that roofing companies can verify through a postcard. Google needs to confirm that your business address is accurate and truthful.

Once you claim and verify your Google Business Profile, it can begin ranking on Google’s Local Map 3-Pack and Google Maps results. Optimizing your profile with images, content, and a complete profile can improve its rankings. Connecting your company website to your business profile can also boost its SEO potential.

Verification

Once you submit your address on Google Business Profile, they will mail you a postcard for verification. The postcard will contain a unique verification code that you can input onto your profile where it says code. Once you insert your code, your profile can go live and start ranking.

Reviews

Your Google Business Profile also serves as a place where customers can leave reviews. Getting more reviews helps your GMB listing rank higher and for more keywords. You can send customers a direct link to review your business via Google, increasing review frequency.

Optimization

Complete your profile fully to optimize your GMB listing for SEO. Make sure to upload photos of your staff, input the correct hours of operation and write up a high-quality business description. You can even take it further by publishing Google Posts and listing each of your services.

Advanced SEO Concepts for Phoenix-based Roofers

As a Phoenix roofing contractor, you want to bring in local consumers who need roofing services. These potential customers may search for location-specific terms like roofing company phoenix or implied local terms like roofing company near me.

If the user searches from a Phoenix zip code, Google will recognize both terms as synonyms. In addition, Google’s local algorithm is advanced enough to understand that when a user adds near me to their search query, they seek a service nearby their search location.

Screenshot of MOZ Keyword Explorer for Phoenix Roofing Terms

Keyword Research

Keyword research is the basis of your SEO rankings as it allows you to target specific terms and phrases that your target customers use when searching on Google and other platforms. Most keyword research tools like SEMRush, Moz, and Ahrefs allow you to evaluate monthly search volume. You can also measure keyword difficulty and estimated CTR.

Content Publishing

Content takes your target keywords and submits them to Google’s index in the form of service pages and blog posts. Your content should insert keywords in the title, H1, H2, meta description, and URL. Aside from inserting the exact term or phrase into your content, you should supplement it with synonyms and ensure readability for users.

Link Building

Local roofers with links from credible institutions like the Arizona Roofing Contractor’s Association are more likely to rank than those without solid links. Inbound links serve as a digital endorsement from one website to another. You can build links by building relationships with trustworthy companies and programs. Creating good content may also earn links.

Reputation Management

Modern customers check reviews before investing in roofing services, and search engines like Google know it. As a result, companies with reviews from Google, Facebook, Yelp, Better Business Bearue, and other credible review platforms are more likely to rank than those without a reputation. You can increase reviews by reminding your customers to submit them.

Local SEO Strategy for Phoenix, AZ Roofing

Local roofers have less of Google’s index to worry about than national companies. You don’t need to rank for national keyword terms or get links from national institutions. In some ways, Local SEO is easier, but it does require a few extra steps in the search engine optimization process.

Screenshot of Phoenix Yelp Listing for Roofer

NAP Citations

One overlooked aspect of Local SEO is NAP citations. These are also links, but they are called nofollow links and differ from the links we described earlier. You can create these links manually by submitting your website to business directories like Angi, HomeAdvisor, and BBB.

You can also use a service like Whitespark to automate your citations across thousands of platforms. Of course, such a service costs a fee but vastly expedites the citation creation process. Aside from listing your business on multiple platforms, you want to ensure consistency and accuracy.

Local Landing Pages

Although Google Business Profiles are the best way to rank for local terms, you can also rank for them on your primary website. You achieve this through local landing pages, AKA city pages.

Creating unique city pages allows you to rank in Phoenix along with Tempe, Glendale, and Scottsdale. As a local roofing contractor, you likely serve customers in nearby zip codes and would like to get their business.

Social Proof

Showcasing local awards and badges on your company’s website is another overlooked aspect of Local SEO in Phoenix. Any local honor is worth sharing on your website, not just for SEO purposes but for conversion rate. When consumers see badges, they see credibility.

If you are a newer roofing company without awards, try to network with local associations and build a following. As your brand grows locally, you are more likely to receive opportunities to earn badges, awards, and more.

Final Words on SEO for Roofers in Phoenix

SEO gets a bad reputation in the valley because of bad actors in the industry. At Roofer’s Guild, we recommend selecting from our list of best SEO providers. It’s true that some agencies do lousy business and will cost your business long-term, but SEO can also provide substantial ROI in 2022.

The key to successful SEO is understanding the processes we’ve outlined in this guide. You are highly likely to find sustainable success when you implement SEO in Phoenix from an informed and educated position. As a result, you can earn new customers with Phoenix roofing SEO.

Apr '22

What Are Roof Fall Restraint Systems? (+ How to Choose One)

Roof Fall Restraint Systems (Blog Cover)

Roof fall restraint systems can prevent roofers from fatal falls. Safety is a paramount issue in the industry as contractors often face real physical threats in the workplace.

While roofing is an essential trade and service, there’s no denying that being up on any level above ground level presents a fall hazard. The roofing business is a delicate one because accidents can happen anytime.

And with roofing jobs, on-site accidents can be doubly dangerous because you and your workers are likely to be exposed to a falling hazard by simply being up on a roof. Even being up on the roof of a single-level home can be very dangerous.

Making matters worse, in recent years, roofing accidents have increased. As a result, the industry has adopted specialized precautions against fall hazards on roofing jobs in response. One of these technical precautions is called a roof fall restraint system.

But what are roof fall restraint systems, and what kind of system do you need for your roofing job site? These are the questions Roofer’s Guild addresses in the following post.

Table of Contents

What Are Roof Fall Restraint Systems?

Roof fall restraint systems are designed to negate the risk of a fall hazard altogether. They intend to prevent a worker’s exposure to a fall hazard while working at an elevated level.

Restraint systems differ from fall arrest systems intended to stop an uncontrolled fall once it has occurred.

What Do Fall Restraint Systems Accomplish?

A roof fall restraint system is supposed to prevent any falls on the job. Pretty simple concept, right? Things get a bit more complicated when you start talking about different kinds of job sites and elevations, though.

Choosing a Roof Fall Restraint System

Issues arise when choosing what kind of system you need because OSHA puts forth different fall clearance regulations. For instance, if you are working on a single-story residential building, you will need a specific fall restraint system.

Why? Because the vertical clearance is likely to be shorter than in other facilities. Furthermore, the job site will affect which type of fall restraint system you need for OSHA compliance. You are probably already familiar with overhead tie-off systems if you are a roofer.

These types of systems have more or less become the standard for safety when it comes to fall prevention in roofing. As the name suggests, an overhead tie-off system involves attaching safety restraints to an overhead anchor point.

Then using some safety harness, you attach yourself to the line hooked to the overhead anchor point.

If you slip or trip, the line will prevent you from falling. But what if you don’t have an overhead anchor point? Some roofing jobs don’t have any safe above head anchoring point, making choosing a roof fall restraint system more complex.

You should start selecting the system you need based on your job type. Here are a couple of examples:

Residential Roofing Jobs

You will most likely need a roof fall restraint system working on a house. In residential settings, the fall clearance (the distance from when the fall occurs to when the safety system stops the fall) is usually less than in a commercial job.

For these kinds of systems, you will likely need a reusable or permanent roof anchor that can be mounted to the truss of a residential roof. You can also use a standing seam roof anchor to work on a finished roof.

Commercial Roofing Jobs

You will likely have more leeway in fall clearance with a commercial roofing job because commercial roofs tend to be larger, flatter expanses. However, you may need a roof fall arrest system in this case.

Many newer commercial roofs have anchor points built into them where you can easily connect your fall arrest line. You can also use a 12-18 inch permanent anchor or a 4-way anchor plate if working on a low-pitch roof.

Other Factors to Consider When Choosing A System

It’s not always as simple as commercial or residential work. However, OSHA has pretty clear guidelines to help you make the right choice. Here are other factors that you must consider when choosing between roof fall restraint systems:

Portable Overhead Systems

You will need a roof fall restraint system when you don’t have an overhead anchoring point on your job site. However, there are some workarounds.

You can also opt for a portable overhead system, a mobile unit with a boom arm that creates an overhead anchor point from ground level.

Fall Distance

If there are not more than 6 feet of free-fall distance between the start of a fall and when the restraint system can kick in, then a complete fall restraint system will be required.

This scenario arises when you are working on a single-story building or if there is no overhead anchoring point available.

Large Plains

If you are working on a low-slope, flat or commercial roof, you may have the option of using a fall arrest system. A fall arrest system allows for more significant movement.

It can even consist of horizontal anchor points that allow you to walk freely on the plain of a roof.

Safety and Success

It’s essential to carefully consider all your roof fall restraint system options to avoid fines from OSHA, ensure employees’ safety, and complete jobs successfully.

After all, no one wants to hire a roofer with a bad safety reputation. Furthermore, the safety of your contractors is paramount. Therefore, always consult professional safety guidelines before working on any roofing system.

Disclaimer: Roofer's Guild Does Not Set Guidelines or Regulations; please Consult With OSHA or Local Municiplialties Before Working on a Roof

Mar '22

7 Effective Tips for Roofing Postcards, Flyers, and Direct Mail

When it comes to roofing postcards, the questions are simple. Does direct mail still work for roofing companies? Are roofing flyers worth printing and distributing to local homeowners? Roofing contractors want to know these answers before investing capital into producing these marketing materials.

As for the numbers, consumers generally like receiving direct mail, and it’s reflected in the statistics. For example, approximately 73% of American consumers prefer direct mail contact because they can read it at their convenience.

Like most other marketing strategies, these tactics work when done correctly. As a result, Roofer’s Guild will outline seven helpful tips for maximizing your roofing postcards, flyers, and mailers in 2022.

Table of Contents

1) Keep your Options Open

Roofing is a very seasonal business. When the rain, snow, or hail is falling, you probably have no shortage of leads. However, when the skies clear up, you may find that your phone goes silent. This is why it’s a good idea to have a couple of roofing postcard templates ready to go as the weather dictates.

For example, you can have one template that speaks explicitly to the needs of people dealing with snow, rain, or hail damage. For example, an image of a snow-covered or leaky roof may be just what you need to get people thinking about the condition of their roof in the winter.

So this template would be great to send out to the local market during winter. But what about springtime?

This is where a second postcard template comes in handy. To keep the jobs coming in fair weather, have a postcard template that you can deploy in the off-season. For example, spring and summer have been identified as the best time for people to buy homes.

And what do people need when they list or buy a home? Roof inspections/repairs, of course! For the off-season, think of knocking up a postcard that promotes your roof inspection and repair service. Maybe include an image of an old, shabby-looking roof to get people to consider the current state of their own roofs.

2) Use Analytics

Neighborhood or regional analytics can be beneficial in your direct mailing campaign. Using these analytics tools will make your campaign more effective and efficient.

Suppose you are blindly sending out roofing postcards to the local neighborhoods. In that case, you are probably wasting a good amount of money. On the other hand, printing and sending mailers aren’t cheap, so neighborhood analytics is essential.

Don’t send your roofing postcards to new housing developments because they will already have had brand new roofs installed. Instead, use neighborhood analytics to help you find areas that have older homes more likely to need some kind of repair.

You can also check out which areas of your city or neighborhood are most affected by adverse weather. Targeting these areas may yield the best ROI for your direct mailing campaign.

3) Personalize the Message

As much as possible, make the copy of the postcard personal. Of course, the easiest way to do that is to simply use the recipient’s name. But you can also personalize the message. For instance, you can customize the messaging based on the customer’s previous services, i.e., shingle repair.

Think about the everyday roofing needs that follow after their paid service. Or think about the common concerns after they paid for that specific service and tailor your message to those concerns.

On the other hand, avoid using trickery like printed text that emulates handwriting. People aren’t as susceptible as marketers make it seem. If anything, most people will resent your attempt to trick them and tear your mailer to shreds with a look of disdain and disgust on their faces.

Keep your personalization transparent and straightforward. Of course, you should have records of everyone on your mailing list, including which services they’ve used and inquired about.

4) Utilize Relevant Imagery

People in a neighborhood with smaller homes probably won’t respond well to roofing postcards with images of decadent estates. However, you will know where the postcards are going in most cases, so make sure your imagery is relatable to the recipients.

As much as you can, make the homes used in your postcards look like the homes of the people receiving them. For example, many royalty-free images websites feature pictures of residential homes.

The idea is to connect with the recipient by communicating your understanding of their specific needs. For example, suppose the images on your mailer match the style of home they currently reside in. In that case, you create a non-verbal trust indicator.

5) Focus on Text

The text of the postcard is just as important as the images. One tactic that we have seen work for many roofing companies around the country is simply including the name of the city or neighborhood.

People respond more when they see a local company instead of some faceless, giant national roofing chain. Mentioning the name of the city, neighborhood, or even just mentioning that yours is a local roofing company will put more of a natural face on your company.

The text should be concise and get to the point quickly. Homeowners don’t want to read a novel and are quick to toss your mailer in the recycling bin. To capture their attention, get to your punchline within the first sentence.

6) Include an Offer

It never hurts to include a special offer on your postcard. This immediately gives more value to the piece of paper that consumers get in the mail. Instead of just a piece of roofing mail, they will view it as having value to them, even if it’s not immediate value.

When an offer is included, people tend to keep postcards around instead of throwing them away. These offers are called calls to action on a digital ad or website promotion, but the same logic applies to mailers.

Homeowners get their fair share of junk mail, making an urgent CTA essential to avoiding a toss into the trash can or recycling bin. Your best chance will be with legitimate offers rather than ones that mislead the homeowner, who may fail to read the fine print.

7) Multi-Channel Roofing Marketing

Roofing postcards are an excellent strategy for marketing your company locally. But for the most effective approach, you have to target your customers everywhere they are.

Consider professional roofing SEO and digital marketing services, so your postcards have a more significant impact. Earn more customers and stay busy in the off-season with our expert roofing marketing services.

The numbers don’t lie: roofing postcards and direct mailers should still be a part of your general marketing efforts. However, most homeowners will research your company further by searching its brand name on Google.

As a result, failure to implement SEO and reputation management may negate the impact of your mailers, even if you properly design them. In 2022, multi-channel marketing fosters trust and increases conversions.

But just because direct mailers and roofing postcards are older and conceptually easier to understand than SEO doesn’t mean you won’t hit a creative speedbump.

Mar '22

The (Ultimate) Guide to Roofing SEO in (Orlando, Florida)

Roofing SEO in Orlando, FL, can be much like the city’s amusement parks. It’s full of roller coasters that go up and down. However, like Disney, Orlando Roofing SEO can also be a place to realize your dreams.

In the following post, Roofer’s Guild outlines everything you need to know about SEO for roofing companies in Orlando, Florida.

What is Orlando Roofing SEO?

Orlando Roofing SEO is the optimization of an Orlando roofing company’s website and business listings for higher search rankings. Yes, SEO is simpler than it sounds; however, the process can prove very complex.

Elements of SEO for Roofers in Orlando

SEO consists of six main pillars: websites, keywords, content, links, reviews, and local. Roofer’s Guild makes this process simple because others in the industry tend to complicate it unnecessarily.

By following this guide, you can become the leading Orlando SEO expert in the roofing industry.

Website Design

Your website is the primary asset for your SEO campaign in Orlando. Every business listing, citation, and backlink will somehow lead back to your website.

Furthermore, your website is your #1 conversion tool when relevant users are trying to decide on roofing services.

Screenshot of Website Menu for Orlando Roofing Company

Customization

Your Orlando roofing website reflects on your company in the digital age. If your site has a custom design, branded colors, and team photos, you will convert many more visitors than stock websites with cookie-cutter configurations.

Calls-To-Action

As a local roofing company, calls-to-action or CTAs are imperative. After all, the whole objective of implementing SEO is to gain more customers. Therefore, you must showcase multiple contact methods, including clickable phone numbers and simple, user-friendly contact forms.

User Experience

Visitors’ first impression depends entirely on user experience (UX) factors. For example, how quickly your website loads on mobile and desktop will influence its bounce rate and engagement metrics. Your site should load instantly on all devices to have any chance of keeping users around.

Keyword Research

Keywords are the basis of SEO as they help you determine what your customers are searching for on Google and other search engines. Keyword research tools like SEMRush, Moz Keyword Explorer, and AHRefs are essential for any Orlando contractor serious about SEO.

Screenshot of Orlando Roofing Keywords on Moz Keyword Explorer

Keyword Volume

Keyword volume is the estimated number of users who search for the term per month. On a local level, you’ll find that the keyword volume is lower than national terms. For example, roof repair has a much higher volume than roof repair in Orlando. Don’t let that deter your SEO, however.

Keyword Difficulty

Just as national terms have higher volume, they also have more difficulty. However, local keywords have lower difficulty scores, making them easier to optimize. Similarly, smaller cities have lower keyword difficulty than larger metropolitan areas.

User Intent

Perhaps the most critical element of keyword research is user intent. Tools like SEMRush will help you define the user intent, but you should also use your common sense. For example, how to repair a roof has informational intent, while roof repair services has commercial intent.

Content Marketing

The old SEO adage states that content is king. However, content is only as potent as the SEO knowledge of its creators. Aimlessly publishing 500-word blog posts hinder your SEO more than it helps your website.

Conversely, crafting valuable content around commercial intent leads to better SEO.

Screenshot of Recent Blog Post on Roofing Website

Service Pages

Your roofing company website should have a service page for every service your company provides. Of course, you’ll want to perform keyword research before writing your content as it helps you optimize it for keywords.

Blog Posts

Blog posts are a different form of content for roofing websites and must be published strategically. Don’t aimlessly publish blog posts to keep your website fresh (that doesn’t work.) Instead, target specific keywords that can acquire links and transfer the link equity to your commercial pages.

Distribution

Content is meant to be shared, so it helps to distribute your blog posts on Facebook, LinkedIn, and other social media platforms. High-quality blog posts may even go viral and earn more links than anticipated. Either way, it creates more brand awareness.

Link Building

Roofing websites need fewer links than national websites since they target less competitive keywords. However, backlinks are still a ranking factor for local websites.

In addition, there are various tactics local roofers can use to generate high-quality, authoritative links from credible 3rd-party websites.

Screenshot of Majestic Showing Link Metrics for Roofing Company Website

Associations

It helps to apply for membership to local roofing associations like the Central Florida Roofing and Sheet Metal Association. In addition, links from highly-specific web platforms send significant SEO signals to Google.

Citations

The best place to start your link-building campaign is with local citations. You can submit your business information to dozens of local and industry directories, providing a nofollow link back to your website.

Of course, nofollow links count less than dofollow links, but they still give a hint to Google’s algorithm.

Linkable Assets

The best way to earn natural links from relevant websites is to produce high-quality content that appeals to websites in your general niche. You should focus on content frameworks proven to acquire links in the past.

The best way to do this is to research competitors’ links and see which of their blog posts has the most referring domains. Then, try to build a similar blog post but improve its value.

Reviews & Reputation Management

The internet and its users have grown more sophisticated over the past decade. Today, customers don’t imminently call the first roofing company they find online. Instead, they perform due diligence by reading customer reviews and comparing the company’s reputation to nearby alternatives.

Review Platforms

The first step is listing your company on every major review platform, including Google, Yelp, HomeAdvisor, Angi, Better Business Bureau, and Facebook. You must reach your consumers wherever they feel comfortable posting feedback about your Orlando roofing business.

Review Requests

Most satisfied customers won’t leave reviews unprompted, even if they love your services. So the best way to increase reviews is to request them through text, email, and in-person.

You can use software to automate review requests digitally, but in-person comes down to old-fashioned people skills.

Review Responses

The customers who will leave reviews unpromoted have had bad experiences with your company or simply don’t like you. Sometimes, these people will leave scathing reviews on multiple platforms, disparaging your company and employees.

The best way to handle these is to respond professionally. Not every review will be a perfect 5-star rating, and customers don’t expect perfection. Most just want to see that you care enough to respond.

Local SEO

Local SEO is tailored to your specific city, Orlando. As you know, tourists often visit Orlando to see attractions and get away from the grinds of their daily lives. However, many roofing businesses also prosper in the Orlando area. So it is your job to reach the most consumers online.

Screenshot of Local Map Pack for Orlando Roofing Contractors

Local Map 3-Pack

The Local Map 3-Pack displays 3 Google Business Profiles within a box on the Google SERPs. When an Orlando resident searches roofer near me, they will see the Local Map Pack above the regular organic search results.

Google Business Profile

A Google Business Profile is an official business listing on the Google platform. Google users can submit reviews on your listing, and Google can showcase your listing within the Local Map 3-Pack and on Google Maps.

Local Landing Pages

Local landing pages or city pages are individual pages on your website targeting a city or town. City pages come in handy when ranking for locations outside your primary address—for example, roof repair in Altamonte Springs.

What Should Orlando Roofers Do Next For SEO?

Most Orlando-area roofing contractors should hire from the list of best roofing SEO companies. Partnering with a digital marketing agency helps you focus on the day-to-day aspects of your roofing business as your marketing team increases your lead volume for various service types.

SEO is one of the most affordable marketing methods and yields the highest ROI. But, of course, variables like domain age, tenure, and years in business may dictate how quickly SEO works for your company.

Regardless, SEO is a profitable long-term investment that will helps solidify your Orlando business.

Mar '22

3 Benefits of Turtle Roof Vent Types in 2022 I Roofer’s Guild

A turtle roof vent is an integral part of your roof’s ventilation. Ventilation is crucial in living spaces, your attic, and on your roof as well. Some would argue that these rarely visited parts of your home are even more critical to ventilate properly.

If you are a roofer, you have probably seen the damage poor attic ventilation can do to a roof or commercial/residential property. However, the worst part is that this damage is easily preventable.

Today, Roofer’s Guild explores roof and attic ventilation and, in particular, turtle roof vents. Not many property owners give much thought to the condition of their attic and roof ventilation, so we wanted to spend some time highlighting this fundamental issue.

Table of Contents

What is A Turtle Roof Vent?

A turtle roof vent, also known as a box vent or simply louvers, is a type of attic and roof ventilation system. They work by taking in air from the lower eaves of the roof and allowing warmer air to rise out on the ridge.

Turtle roof vents are static roof vents which means they have no moving parts. You have probably seen turbine roof vents that rotate as the air escapes. Turtle roof vents don’t move and are distinguished by a cap that can be round, making it look like a turtle.

What is the Purpose of A Turtle Roof Vent?

The purpose of a turtle roof vent is to draw warm air and moisture out of your attic. Unfortunately, warm air and moisture can have devastating effects on your home or place of business.

Turtle roof vents are usually aligned on either side of a roof ridge in even increments. Since they are passive ventilation systems, you will probably need more than one installed on your roof.

Moisture and warm air can cause all kinds of roofing and structural damage – especially in cold or humid months. A turtle roof vent will make sure that warm air rises out of your attic and give it a route of escape over the ridge of your roof.

What Can Happen if you Don’t Install A Turtle Roof Vent?

It’s important to note that a turtle roof vent is not the only game in town. It is just one of the various types of roof ventilation systems available. Still, if you don’t have proper ventilation of some kind, many problems can arise, including:

Mold

When warm air and moisture are allowed to fester in the upper portions of your home, mold, and mildew can start to form.

Shingle Damage

Moisture damage from inside your attic could also damage the shingles on top of your roof from the underside.

High Electricity Bills

When warm air is trapped in your attic, it will make your entire home hotter in the winter months. Proper ventilation will allow warm air to escape and keep your home cooler, naturally.

What Are the Benefits of Turtle Roof Vents?

Now that you know what turtle roof vents are, how they work, and the dangers of improper roof/attic ventilation, let’s get into the specific benefits that turtle roof venting offers:

Simplicity

If you have a static vent system already in place on your roof (soffit vents, for example), then your turtle roof vent can be easily incorporated into the existing system. Aside from some cuts that will need to be made into the roof’s underlayment, adding a turtle roof vent is relatively simple.

Affordability

Since turtle roof vents are static systems (no moving parts), they are cheap and easy to manufacture. They are also reasonably easy to install, which makes them very affordable. You can purchase a turtle vent for as low as $10, not including installation.

Efficiency

A turtle roof ventilation system will be all you need in most cases. Unless you live in extremely cold or humid areas of the country, a turtle roof vent system will be enough to keep your attic cool and dry.

Mar '22

Roofing Leads Seattle: #1 Lead Generation Guide for Roofers

Roofing leads in Seattle come from various sources, but they are all acquired through the same tactics: SEO, PPC, Facebook Ads, Referrals, and Digital Marketing. Sometimes, traditional methods like door-knocking also generate leads in the Pacific Northwest.

The question for Seattle roofing contractors is – do you want to buy leads or generate them yourself? Buying leads is more expensive and less sustainable than manual lead generation. However, many roofers face the problem of not getting any leads, especially when first starting.

In the following guide, Roofer’s Guild breaks down how to generate roofing leads in Seattle, Washington. Before you know it, you can be the king of lead generation in Emerald City.

Table of Contents

Buying Leads vs. Lead Generation

The first decision you have to make is buying leads or generating leads. At Roofer’s Guild, we recommend lead generation because it produces more ROI and helps build a sustainable roofing business. However, some contractors may have to buy leads at the very beginning. Even so, you should still set up your own lead generation process.

Buying Roofing Leads

You can buy Seattle roofing leads from places like HomeAdvisor or Angi at an average cost of $50. However, buying leads enters your roofing company into the gig economy, making it dependent on another entity for new customers. While using this strategy in the short term can keep you afloat, you must parlay it into your own branded lead generation sources.

Generating Roofing Leads

Your business will start to ascend once you establish reliable lead generation sources under your own brand. For example, your company website, Google Business Profile, and social media pages will serve as roofing lead sources in Seattle. You will not need to purchase leads once you start getting consistent leads from these branded online assets.

Lead Generation Methods for Seattle Roofers

There are some tried and true methods to get more inquiries online. Many roofers have been utilizing these strategies for decades, while others have lagged and suffered the consequences. The good news is that’s it’s never too late to implement these tactics and start getting new clients.

Search Engine Optimization (SEO)

SEO is the best way to get Seattle roofing customers in 2022. You can expect a consistent stream of organic leads by optimizing your website and Google Business Profile for the right keywords.

The best part about SEO is that your rankings are free. So you don’t have to pay when somebody clicks on your website page or business listing. Local SEO is a sub-category of search engine optimization which involves ranking your Google Business Profile in the Local Map 3-Pack results.

Pay-Per-Click Advertising (PPC)

PPC is another way to get new customers by paying for clicks. Google Ads is the most common platform for PPC as roofing companies can advertise a lead capture landing page for specific Google keywords.

PPC lacks the long-term ROI of SEO since roofers must pay each time a person clicks on their ad. In addition, these clicks may be lower quality than organic ones in some cases because customers ready to buy roofing services often distinguish paid results from their organic counterparts.

Facebook Ads

Facebook Ads are similar to PPC in that roofers are paying to advertise their services on a popular platform. The difference with Facebook Ads is that you can target consumers based on demographics and interests.

You can also create Facebook Lead Ads to capture new clients directly on the Facebook platform. Facebook Ads are typically more visual than Google Ads, and intriguing the audience requires a creative advertisement.

Referrals

Once your company starts getting customers through various online sources, you will see an uptick in referrals. Essentially, a satisfied customer will tell friends and family members about your services, and you will get calls from those conversations.

Some Seattle contractors even set up referral programs to incentivize existing customers to spread the good word about your company. These customers might get a discount or coupon for each referral the sed to your business.

Online communities like Nextdoor present an opportunity for digital referrals, as homeowners may spread the word about a positive roofing experience to their online neighbors. You might also consider joining Seattle-area roofing associations to expand your network.

Digital Marketing

Roofing companies can use other forms of digital marketing to get new customers in 2022. For example, email marketing is a method of sending automated emails to potential customers or even exiting ones needing future services.

One way to build your email list is by offering a lead magnet on your website. Maybe you make a white paper or PDF available for download after visitors submit their email addresses. Even if these users don’t become clients immediately, they may eventually use your services.

Top Lead Generation Platforms for Emerald City Roofers

Now that you know the methods for lead generation, let’s explore the top platforms on which to implement these strategies. Of course, most companies know that Google is the leading search engine in the United States, but other platforms can also help Seattle-area roofing companies get customers.

Google

Google is the #1 search engine globally, and certainly in Seattle. You can employ multiple strategies to get leads from Google, including SEO and PPC. In addition, Google Business Profile is a free business listing that allows you to rank for keywords on the Local Map 3-Pack.

Of course, you can also rank your website on traditional organic results. In addition, Google Ads is the top PPC platform and can yield reasonable costs per click with the correct keyword research strategy.

Facebook

Facebook is the top social media network in the U.S. and will continue to grow with its Meta brand initiative. The Metaverse is the future of the internet, and Seattle-area companies should utilize this platform ASAP.

For now, a Facebook Business Page remains a viable source of lead generation, especially if you’re willing to run Facebook Ads targeting homeowners in the Seattle, Washington area.

YouTube

YouTube is a great place to build your company’s brand and establish trust and credibility in Emerald City. Roofing contractors comfortable sharing their on-the-job work in video form can benefit from the exposure.

YouTube also helps your company website if you embed your videos on high-traffic pages. Video content is proven to convert visitors at a higher rate than only text content. In addition, you can share YouTube videos on social media platforms like Facebook.

Nextdoor

Nextdoor is an online community for neighborhoods. Just as neighbors would spread positive and negative feedback about roofing companies to their neighbors pre-internet, they do the same thing now online.

As you know, word of mouth travels much faster in digital form. As a result, building credibility in Seattle neighborhoods can get the word out quickly about your roofing business.

Screenshot of Nextdoor page for Seattle, WA

The Bottom Line for Seattle Roofing Companies

Whether you buy leads or generate them yourself, the inquiries come through the same platforms and use the same methods. Therefore, to grow your business long-term, you must take ownership of the lead generation process rather than paying a 3rd party that utilizes that process.

Buying leads keeps your Seattle roofing company in the gig economy and hinders its growth and sustainability in 2022. In contrast, building branded lead-gen sources across the internet landscape can produce consistent leads and put your company on the fast track to success.

Mar '22

What is the Longest-Lasting Roof? (Durability + Materials)

The longest-lasting roofs are asphalt shingles, built-up roofs, wood shingles, metal roofs, and slate roofs. Which roof type lasts the longest depends on variables like region, climate, and quality of installation.

On the surface, there is no precise answer. But if you do some digging, you can find out which type of roof will work best for your home or property and which one will likely last the longest.

Whether you are a property owner or a roofer, the following post will shed some light on the ever-important question, what type of roof is the longest-lasting.

Table of Contents

Roof Material Longevity Factors

Unfortunately, no one roof will last longest for everyone. Therefore, you must consider certain factors when selecting a roofing material to prioritize longevity.

If you want to choose a roof type that will last the longest for you, here are some of the subjective factors that you need to think about:

Region of the Country

The first thing you need to think about is the climate in which you live. Certain roofing materials will hold up longer in specific environments than others. For instance, some roofing materials are designed specifically to stand up to the rigors of salt air that permeates coastal regions of the country.

Other types of roofing materials will get a good, long run in areas of the country that regularly experience intense heat. The longest-lasting roof for you will depend mainly on where you live.

Property

Then, of course, you must consider whether you are roofing a commercial or residential property. When you talk about flat commercial roofs, the conversation becomes different.

Only specific roofing systems will work if you talk about a pitched residential roof. Longevity will depend mainly on the pitch of your roof and what kind of building it adorns.

Future Plans

It’s not all about what type of roof will last the longest for some people. Yet many home and business owners practice short-sightedness when selecting a roof. They may go into it just wanting the longest-lasting roof possible without considering future plans.

For instance, maybe you will sell the property in the future or re-roof based on aesthetic appeal. Some roofing materials like slate and concrete last a very long time but can be very hard and expensive to remove if a re-roof is required. On the other hand, some roofing materials are rated to last for decades but don’t offer much aesthetic appeal.

Weather Conditions

Extreme weather can cut the lifespan of a roofing system in half. Things like salt air and extreme heat can be accounted for securely, but more volatile weather conditions like mighty wind are far less predictable.

Impact damage from airborne debris can damage even the so-called longest-lasting roof systems. Extreme snow, rain, hail, and flooding can also severely damage roofs that are supposed to last for decades.

Installation Quality

Last but certainly not least is roofing installation. You can pay a premium for slate roofing that is slated (no pun intended) for at least 100 years! However, if the contractor you are working with does not have experience installing slate roofing, your investment could quickly go to waste.

Installation is the most critical factor in roof longevity other than the material itself. So, as you can see, there is more to consider than just what type of roof will last the longest. However, the good news is that general guideline for how long a roof will last are relatively reliable.

What Residental Roofs Last the Longest?

Asphalt, wood, metal, and slate roofing materials tend the last the longest. For residential properties, there are a lot of options. Let’s take a closer look at some of the most viable ones:

Asphalt Shingles

Asphalt shingles are the most common residential roofing type in the US because they are affordable, stand up to heat, and last long. Standard 3-tab shingles can last up to 20 years, while architectural shingles can last up to 30 years.

Wood Shingles

Wood shingles impart a particular aesthetic to homes and can be expected to last about 30 years. The downside is that wood shingles are prone to splitting and rot from insect infestations.

Metal Roofing

Metal roofing can last anywhere from 40 to 80 years! However, they may not hold up well in coastal regions, and they may need extra sound-dampening layers to cut down on the noise when it rains or hails.

Slate Roofs

Slate roofs can last as long as 150 years! The downside is that it is expensive and heavy so it may reinforce your roof before installation.

Which Commercial Roof Lasts The Longest?

The longest-lasting type of commercial roof tends to be Built-Up Roofing or BUR. This assumes that the roof was installed correctly and will not be subject to future re-roofs or extreme weather conditions.

BUR can last as long as 30 years and has a lot of tremendous advantages like superior weather and impact-proofing, little maintenance needs, and excellent UV protection, making it a viable option even in scorching areas of the country.