60 Best Roofing Keywords in Seattle, WA (2023 Update)

Seattle Roofing Keywords (Blog Cover)

In this post, you will discover the 60 best roofing keywords in Seattle, WA. These keywords are valuable for roofing companies that operate out of Seattle, Washington, and nearby areas.

Our data source is SEMRush, one of the world’s most trusted SEO tools.

Check out the top 60 roofing keywords in Seattle below:

roofing seattle39039$39.89
seattle roofing companies32047$44.37
roof repair seattle26031$34.62
roofers in seattle21044$39.89
roofers seattle17045$39.89
roofing in seattle17040$39.89
seattle roofing17038$39.89
seattle roofers17044$39.89
seattle roofing company14039$44.37
roofing companies seattle14040$44.37
roofing company seattle14038$44.37
roofing company in seattle14039$44.37
seattle roof repair11027$34.62
roofing contractors seattle11043$43.47
best roofing company seattle11031$31.81
roof replacement seattle9038$45.42
seattle roofer7039$39.89
seattle roofing contractor7037$43.47
metal roof seattle7010$19.29
roofer seattle5043$39.89
roofing repair seattle5030$34.62
seattle roof replacement5041$52.99
roofing seattle wa4038$29.42
roofing companies in seattle4042$44.37
roof repairs seattle4028$34.62
commercial roofing contractors seattle4013$0.00
torch down roof repair seattle300$0.00
metal roof repair seattle3010$0.00
seattle roofing contractors3041$43.47
seattle roofing services3036$0.00
commercial roofing seattle3014$29.37
metal roofing seattle wa3023$25.84
near me roofing company seattle3022$24.00
seattle metal roof303$19.29
skylight installation seattle203$13.19
roofing services seattle2037$34.89
roofers seattle area2040$34.67
roofing contractors in seattle2041$43.47
roofer in seattle2037$39.89
roof repair seattle wa2036$52.18
roofing contractors seattle wa2037$33.58
roofing contractor seattle2038$43.47
best roofers in seattle2032$25.14
flat roofing seattle200$47.30
roof leak repair seattle2013$26.54
skylight repair seattle200$8.77
skylight replacement seattle200$13.87
flat roof seattle200$47.30
seattle roof2047$39.89
state roofing seattle2033$15.30
flat roof repair seattle202$38.99
new roof seattle2020$30.59
roof inspection seattle201$37.80
roof repair west seattle205$35.61
torch down roofing seattle200$25.26
tile roof seattle200$0.00
tpo roofing seattle200$0.00
epdm roofing seattle200$0.00
emergency roof repair seattle200$0.00
standing seam metal roof seattle200$0.00
Roofing Seattle Search Volume Based on SEMRush Data

Top Seattle Keywords for Individual Roofing Services

Grouping keywords by service type and user intent is an important part of SEO for roofers. Below are the best keywords for individual roofing services in Seattle.

seattle roof repair11027$34.62
roof replacement seattle9038$45.42
metal roof seattle7010$19.29
commercial roofing contractors seattle4013$0.00
torch down roof repair seattle300$0.00
skylight installation seattle203$13.19
flat roofing seattle200$47.30
roof leak repair seattle2013$26.54
skylight repair seattle200$8.77
skylight replacement seattle200$13.87
flat roof repair seattle202$38.99
new roof seattle2020$30.59
roof inspection seattle201$37.80
torch down roofing seattle200$25.26
tile roof seattle200$0.00
tpo roofing seattle200$0.00
epdm roofing seattle200$0.00
emergency roof repair seattle200$0.00
standing seam metal roof seattle200$0.00

SEO Limitations of Traditional Roofing Keywords

Research studies, including those performed internally at Roofer’s Guild, have found that over half of search queries do not show up as traditional keywords in Google Search Console and other keyword research tools.

Over 50% of organic clicks to your roofing website and Google My Business Profile will come from hidden terms. These terms are long-tail keywords that don’t register a search volume on SEMRush or appear in the queries section of a Google Search Console campaign.

Seattle Roofing Keyword Statistic

Solution: Build out service pages for each one of your roofing services (regardless of keyword research) and utilize tools that showcase real evidence and examples of your specific jobs.

Make sure to present your services to real customers and NOT for search engines to abide by Google’s Helpful Content Update.

How to Rank for These Seattle Roofing Keywords

At Roofer’s Guild, we’ve helped local roofers earn roofing leads in Seattle through search engine optimization. We recommend hiring a reputable SEO company to provide the necessary resources. In addition, we advise roofers to collect as many customer reviews as possible on Google Business Profile.

Unpacking Flat Roofs: What They Don’t Have (2023 Edition)

What a Flat Roof Doesn't Have (Blog Cover)

Flat roofs are relatively common on commercial and residential properties. Still, they lack many of the characteristics of a sloped roof. The team at Roofer’s Guild dives into what a flat roof doesn’t have.


A flat roof lacks the following:

  • No Advanced Drainage: Flat roofs lack complex drainage systems and are instead reliant on scuppers and internal drains
  • No Attic Space: Flat roofs lack an attic space due mainly to their horizontal layout
  • No Clay or Shingles: Flat roofs are made with single-ply, BUR, or modified bitumen as opposed to the clay or shingles commonly used in sloped roofs
  • No Eaves: Flat roofs do not have eaves, which are overhanging edges of the roof
  • No Gables / Dormers: A flat roof’s design does not include gables or dormers
  • No Pitched Slope: Flat roofs have minimal and often unnoticeable drainage slopes
  • No Visible Rafters: While flat roofs have rafters, they are concealed and not visible from the outside

Understanding The Differences in Flat Roofs

The premise of what a flat roof doesn’t have is made in comparison to sloped roofs. Thinking about the common characteristics of a sloped roof is a good way to conceptualize what a flat roofing system might lack. Roofer’s Guild details the specific difference below:

No Advanced Drainage

A sloped roof is inherently designed for advanced drainage as the slope directs water off the roof. Conversely, flat roofs lack this advanced drainage system and rely on scuppers and internal drains to prevent water pooling and potential damage.

No Attic Space

While sloped roofs feature a triangular space underneath the roof, flat roofs lack attic space because of their horizontal design. The lack of attic space causes concerns regarding where to store HVAC equipment and other essential storage items.

No Clay or Shingles

Flat roofs are typically built with single-ply (TPO or EPDM), built-up roofing (BUR), or modified bitumen. This contrasts sloped roofs, which usually utilize clay or shingle roofing systems. The difference is both aesthetic and functional.

No Eaves

The edges that overhang the roof, known as eaves, do not exist on flat roofs. This can further contribute to the roof’s favorable architectural appeal but results in the absence of specific functional benefits like weather protection.

No Pitched Slope

Sloped roofs are easily noticeable from the exterior, whereas flat roofs lack a pronounced slope. The term “flat roof” is slightly misleading because some slope does exist; it’s just unnoticeable.

No Gables / Dormers

The simplistic design of flat roofs does not include gables and dormers, which contributes to their minimalistic architectural appeal.

No Visible Rafters

Flat roofs lack visible rafters (though they do exist), which once again contributes to its minimalist architecture. Sloped roofs differ because their rafters are clearly visible from the exterior.

Why Architects Prefer Flat Roofs

At first glance, one might assume architects prefer sloped roofs because of their inherent drainage system. However, flat roofs are actually a much better philosophical match with architectural purists.

Most architects abide by the Louis Sullivan principle of “form follows function,” which in a roofing context translates to a property’s exterior should reflect its interior functions.

The other primary architectural appeal of flat roofs is their technical efficiency. Instead of relying on a slope itself to drain water, they rely on strategically placed drains and high-quality materials, which is what architects are trained to perfect.

Final Thoughts on Flat Roof Deficiencies

Flat roofs have become an increasingly popular favorite of architectural purists who prefer their sleek design for aesthetic purposes. 

While the appeal of this roof type is apparent, it’s crucial to understand what a flat roof doesn’t have compared to a sloped roof.

Throughout this post, Roofer’s Guild has outlined how flat roofs lack an advanced drainage system, an attic space, clay or shingles, eaves, a pronounced slope, and visible rafters. 

Each of these deficiencies has either aesthetic or functional outcomes, which may be positive or negative depending on subjective needs and preferences. 

7 Potential Problems With Synthetic Roof Underlayment

Problems With Synthetic Roof Underlayment

There is some confusion in the roofing industry about the efficacy of synthetic underlayment, stemming primarily from a significant variance in manufacturer quality. 

To put it in simple terms, most (but not all) of the problems associated with synthetic roof underlayment are the direct result of a subpar manufacturer rather than the artificial component of the underlayment.


Synthetic underlayment may present the following problems:

  1. More Expensive Than Alternatives
  2. Lack of Durability
  3. Limited Compatability
  4. Climate Intolerance
  5. Vapor Impermeability
  6. Faux Thickness Measurements
  7. Installation Complications

While these problems create inconveniences, they shouldn’t be deal breakers for installing synthetic underlayment. In addition, you can take additional measures to limit the severity of these issues in the future.

1) More Expensive Than Alternatives

Synthetic underlayment costs up to 25 cents per square foot, about 20 cents higher than felt roof underlayment per square foot. The disparity stems from a difference in material quality, though it doesn’t necessarily translate to durability.

However, the best-case outcomes of synthetic underlayment longevity are greater than felt, potentially making the costlier upfront expense a long-term financial gain. In addition, it doesn’t make economic sense to install felt underlayment on an expensive roofing system, as it decreases its overall value.

Again, this comes down to the quality of the product and manufacturer rather than the concept of “synthetic” underlayments. When you choose the right synthetic product, it will outperform the best version of felt underlayment.

Solution: Project your long-term budget while considering the cost of future repairs 

2) Lack of Durability

Synthetic underlayment is made with VOCs or volatile organic compounds, which gradually deteriorate. The system may fail once they evaporate and encourage moisture absorption in the underlayment.

As a result, the roof will require frequent upkeep and replacements, creating a significant inconvenience. These worst-case scenarios further invalidate the cost disparity from the felt underlayment and are once again the direct result of product quality.

As a result, it’s essential to choose the most durable form of synthetic underlayment, particularly for roofs in warm weather climates like Texas and Florida.

Solution: Choose a brand known for quality and durability, like Tyvek, Owens Corning, GAF, or Grace

Pro Tip: Owens Corning Rhino Roof is considered an excellent quality synthetic underlayment

3) Limited Compatability

Synthetic underlayment offers limited compatibility and is only compatible with certain kinds of roofs. Also, while rare, some building codes forbid synthetic underlayment.

Metal roofs can sometimes be incompatible with synthetic underlayment, so it’s crucial to conduct all this research before investing in this underlayment material.

With that being said, the vast majority of building codes allow synthetic underlayments.

Solution: Check on the building codes that govern your property area before installation

4) Climate Intolerance

Extreme climates in either direction (hot or cold) can spell trouble for synthetic underlayment. For example, below-freezing temperatures can deteriorate the material, compounded by winter wheater events like hail storms.

Alternatively, blistering hot temperatures are also a problem for this underlayment, as the heat can crack the material causing leaks and other long-term issues.

As you may have guessed, these problems primarily emerge with low-quality products. Choosing something like the Owens Corning Rhino Roof negates most of these issues.

Solution: Choose an underlayment material with vigorous tear resistance

5) Vapor Impermeability

Most synthetic underlayments have a permanence rating lower than one perm, making them significant barriers to vapor. The impermeability can prompt mildew and mold growth for roofing types that allow upward drying, like cedar and tile roofs.

In contrast, asphalt shingle roofs are unaffected by this issue as they disallow upward drying. Therefore, you don’t have to worry about moisture collection and mold, which can eat away at the roof decking.

Solution: Use on roofs with downward drying capability or invest in a synthetic underlayment material with greater vapor permeailbitliy 

6) Faux Thickness Measurements

Part of synthetic underlayment’s poor reputation in some industry circles is the misrepresentation of its thickness measurements. While this is only a problem for products offered by low-quality manufacturers, misleading marketing tactics are offputting.

For example, some synthetic underlayment products are billed as having 20 mil thickness even though manual measurements show 16 mil. Worst of all, the number is inflated by a non-woven surface material which is only relevant for installation purposes and does not provide long-term protection.

Once this surface is removed, the measurement decreases to a nine mil thickness. So when all is said and done, the advertised thickness of 20 mil is 11 units higher than the real-time thickness measurement.

Solution: Choose a trusted brand, product, and manufacturer

7) Installation Complications

The final potential issue with synthetic underlayment results from an unprofessional installation. While these can occur with any roofing project, the long-term consequences of improper artificial underlayment installations can be distinctive.

The biggest concern with lousy installations is moisture resistance. Once your roof becomes susceptible to moisture infiltration, it will result in frequent leaks and require costly repairs.

While low-grade products can be a culprit for similar issues, improperly installing the best-quality products can still yield poor results. That’s why Roofer’s Guild regularly stresses the importance of hiring a licensed and credible roofing contractor for installations.

Solution: Hire a licensed and reputable roofing company with previous experience installing synthetic underlayments

Final Thoughts on Synthetic Underlayment Problems

The problems with synthetic roof underlayment are “generalized” and often vary by the precise material type. In other words, choosing the best brand of synthetic underlayment with a high-level installation can reduce the likelihood of these problems manifesting.

Part of the challenge is paying attention to misleading advertising techniques product manufacturers use. For example, a billed thickness of 20 mil may actually be as low as nine mil. As a marketing resource for roofing companies, we know all about the most sinister tactics deployed by salespeople.

With that said, the risks involved with this underlayment type cannot be ignored. In addition, each potential problem should be considered when making a final decision about your roofing system. In any case, always consult a licensed professional roofing contractor to determine the best course of action.

The Roof Debris Removal Handbook: 2023 Edition

Roof Debris Removal (Blog Cover)

Roof debris removal is one of the most misunderstood aspects of roofing maintenance. While some DIY-savvy homeowners want to avoid hearing it, roof debris removal requires professional assistance, as the pros will do everything better and safer.

Roofer’s Guild outlines the various aspects of roof debris in the following guide:


How to Remove Debris from a Roof

  • Call a professional roofer
  • Choose a timeframe during the day with plenty of daylight
  • Use a high-quality leaf blower
  • Assess the cleanup
  • Check the gutters for blocks and water flow

Why It’s Important To Clean Up Roof Debris

Removing roof debris is absolutely necessary in every case, as it can cause various problems that can threaten your property in the short and long term.

Here’s why roof debris removal is essential:

  • Aesthetic Appeal
  • Damage Prevention
  • Pest Control
  • Gutter Longevity

Aesthetic Appeal

Roof debris like leaves, moss, and twigs hurts a property’s aesthetic appeal and projects roof neglect to onlookers and potential buyers. 

This buildup can be exceedingly hurtful to a property’s resale value as it may not reflect the condition of the property itself. Furthermore, it visually distorts the roofline, which can mask architectural features that would otherwise be a selling point.

Aesthetic concerns are not limited to homeowners or business owners looking to sell their property. Roof debris can also reduce the credibility of a business if their property suffers from buildup on their business roof. 

This aesthetic may even discourage customers or investors from associating with your business.

Damage Prevention

Debris on a roof can also cause property damage. For example, twigs and leaves can ensnare moisture against a roof’s surface, leading to material degradation and mold growth and threatening structural integrity.

Depending on your climate and the time of year, that moisture buildup can eventually freeze, leading to ice dams on the roof. In addition, moisture can cause gutter clogs, leading to a dysfunctional drainage system.

If water begins overflowing, your roof edge can be destroyed. Ultimately, extending your roof’s lifespan is partially dependent on debris management.

Pest Control

Pest control is another concern of unkempt roof debris, as it can attract all kinds of problematic pests to your roofing system. For example, birds, insects, and rodents may all take haven on roofs accumulating twigs and leaves.

In extreme scenarios, birds will form nests and start breeding on your roof. In other cases, termites will begin eating through materials, and rats will set up shop to avoid predators.

Aside from the obvious concerns pests present for property owners, they can severely damage rooftop materials. However, the most alarming potential consequence of these pests is their threat to the healthy of the property’s inhabitants, as they carry germs and diseases that may become airborne.

Gutter Longevity

Branches, twigs, and other debris can pause water flow and cause gutters to rust quickly. This fast degradation can lead to a weakening of the gutter’s structural soundness.

Debris also takes its toll on gutters because of its weight which debilitates fasteners and brackets to the point of collapse. In some cases, damaged gutters may lead to water seeping over the sides, damaging a property’s foundation.

What Causes Roof Debris?

Roof debris is typically caused by inclement weather, including strong winds, especially for properties near large trees and branches.

The emergence of pests on the roof can amplify existing debris problems with nesting, adding to rooftop buildup.

Variables Influencing Roof Debris Frequency

Multiple variables influence how frequently a property will accumulate debris and thus require a solution for removing it. Some of these variables are obvious, like climate and location, but others are more surprising.

Check out the list below:


A property’s location affects its level of exposure to natural debris. For instance, is the property in a rural environment surrounded by trees? Or perhaps, the property is in an urban environment surrounded by various pollutants and loose debris.


Rainy climates like the pacific northwest may increase the likelihood of blockages. Alternatively, windy environments may increase the frequency of flying branches and twigs. Any climate prone to excessive inclement weather faces a more significant challenge.

Roofing Materials

The material of your roof also plays a factor. For example, asphalt shingles often suffer from loosened granules and tile roofs are known to entrap branches and twigs. Conversely, metal roofs are less likely to accumulate natural debris because of their smooth surface. 

Roofing Age

The roof’s age also impacts its resistance to debris. For example, older roofs regularly suffer wear and tear, which creates openings for potential waste. Similarly, the degrading materials on dying roofs may form their own debris.

Aged roofs also tend to pool water, which can lead to algae or mold growth. In these cases, the property owner might consider commercial roof cleaning.

Maintenance Schedule

Even newer roofs can be more debris-prone when they suffer from owner neglect. This manifests as the result of failing to schedule regular roofing maintenance.

A roofing structure is a “system” that relies on various moving parts to maintain health. As a result, assuring the functionality of its components prevents debris accumulation.

Scheduling regular roof inspections ensures minor problems are resolved before they lead to collateral damages like debris.

The Less Common Cause of Roof Debris

Although roofing projects inevitably create debris, competent professionals will not leave debris on a client’s roof. However, we all understand that not every licensed roofer is qualified.

As a result, instances exist when roof debris may be left over from a project, like a roof installation. This is a telltale sign of shotty workmanship and is typically associated with rushed jobs.

It’s also worth noting that new asphalt shingle roofs may experience loose granules, which is a fairly common occurrence and not necessarily reflective of a poor-quality installation.

However, in these cases, your roofing contractor will warn you of this possibility and execute further steps to ensure they do not cause any problems.

Roof Debris Management Challenges for Contractors

Part of being a competent roofer is forecasting the challenges of various aspects of the project. Roof debris management should be part of a roofing company’s process and refined over time.

As most contractors probably know, roof management can cause various challenges:


Tarping the roof is a common way to contain debris but can lead to other issues like landscape damage. For example, dragging a debris-filled tarp across a residential lawn causes noticeable harm.

Also, strong winds can displace tarps, reducing their effectiveness in managing debris.

Since tarps are relatively thin, exposure to the elements can puncture the material, which causes debris to fall loose during the cleanup process.

As a result, some roofing projects may require multiple tarps.

Dump Trucks

Some roofing companies utilize dump trucks for debris management, but they present several problems. First, the sheer size of these trucks makes moving them a genuine nightmare.

Residential neighbors will not be thrilled about a massive garbage-filled vehicle parked near their driveway. Furthermore, cities often require permits for companies looking to park dump trucks.

Even if you clear those hurdles, loading debris into the dump truck is your reward. Any negligence in the loading process can cause spillage during debris transportation, polluting streets, and aggravating potential consumers.

Best Roof Debris Management Alternatives

Debris Containers

Debris containers are made specifically to contain and dispose of roofing waste. They differ from dump trucks in both size and functionality. For example, they lessen the manual handling of debris and reduce the chances of dispersed litter.

Also, these containers come in various sizes, so contractors can deploy the one that best fits each roofing project. Perhaps most importantly, the containers are easy to transport, preventing pollution and ensuring a clean and efficient cleanup process.

Roofing Chutes

Another debris management alternative is a roofing chute. Chutes are structural funnels that connect the roof to the disposal receptacle.

Traditionally, contractors would be forced to toss the debris to the ground like a bag of mulch, but chutes now allow them to place the waste in the funnel.

The debris’s journey from the roof to the ground is much less destructive when guided by an engineered chute rather than erratically floating through the air.

Roof chutes make the cleanup process more effective and efficient and promote the safety of workers and other bystanders.

Final Thoughts on Roof Debris Removal

Roof debris removal is an essential part of the cleanup process for professional roofers. It’s also a significant concern for homeowners and business owners with roofs accumulating debris from inclement weather.

While DIY homeowners may be inspired to manually handle debris removal, contacting a professional roofing contractor is essential. Furthermore, neglecting debris altogether is not an option.

Debris, including twigs, leaves, and other buildups, leads to roofing problems ranging from material degradation to mold development. In some cases, roof waste can clog gutter systems and destroy the property’s foundation.

Old-school debris management tools like dump trucks and tarps are now largely obsolete and often cause more problems than they solve. Roofing chutes and debris containers are the modern solutions to these challenges and provide increased safety and efficiency.

The entire roof debris process, from removal to management, is an essential aspect of a roofing system’s longevity and one property owners and professional roofing contractors should take very seriously.

How To Streamline Your Roofing Sales Funnel in 2023

Roofing Sales Funnel (Blog Cover)

As an industry professional, you’ve probably heard buzzwords like roofing sales funnel and wondered what they are and how to incorporate them into your business plan.


Key Takeaway

A roofing sales funnel is merely a series of stages your prospects move through on their journey to becoming a customer.

Every roofing company is already doing something in an effort to close more roofing sales. But like most business owners, roofers are always looking for ways to expand their businesses.

A standard roofing sales funnel features the following stages:

  • Awareness
  • Interest
  • Consideration
  • Decision
  • Action

Prospective customers may enter each stage before becoming a customer or only enter some of the stages. A funnel is not meant to be absolute and leaves room for variable behaviors.

However, as a general rule, your target customers will go through these stages on their journey from prospect to sale.

Let’s break down each stage of the roofing sales funnel:

Awareness Stage

Awareness is the first stage of a roofing sales funnel because prospects first become aware of your roofing company. This stage can emerge through search engines, traditional marketing like door knocking, word-of-mouth, or online advertising.

Regardless of the medium, awareness occurs the first time they learn about your company. Unfortunately, there are no guarantees that the prospect will ever move beyond this initial stage, and the quality of your subsequent stages often determines the conversion rate.

Interest Stage

Interest is the next stage of your funnel, and it occurs when prospects are intrigued enough by your company to evaluate your roofing services. After that, they may scour your website for more information and sign up for your email newsletter.

At this point of the funnel, your marketing presence (especially your website) becomes a significant factor in your success. If prospects have trouble gathering information about your company and services, they will fall out of the funnel.

Consideration Stage

Consideration is when things start heating up in the customer journey. For example, prospects may perform competitor analysis for your roofing company, read online reviews, and check out your About Us page.

Social proof and EEAT become particularly valuable for roofing websites in this stage. You’ll want prospects in this stage to have easy access to verified customer reviews and photos of your recent jobs. You’ll also want them to know precisely which roofing services you offer.

Decision Stage

Decision is the fourth and most pivotal stage of a roofing sales funnel. In this stage, prospects decide whether to become a client of your roofing company. In addition, they may drill down to their most essential deciding factors, such as pricing and trust level.

At this point in the funnel, prospects already have information about your roofing business and nearby competitors. They are no longer looking for additional alternatives and plan to choose between you and a few others. If you have an opportunity, this is the time to make a final sales pitch.

Action Stage

Action is the final stage of a funnel and is a point of no return for your roofing company. Once a prospect takes action, there is no turning back. If they choose your competitor, the entire process has failed. Conversely, if they choose your services, you’ve achieved your goal.

If prospects have reached this stage of the funnel, you’ve already done something right. Your conversion rate at this stage should be high, and if candidates consistently fall out here, there’s an inherent problem with your closing techniques.

What Do Roofers Need to Create a Sales Funnel?

Without context, the funnel stages are just a bunch of individual words in sequence. To put a funnel into action, you will need to invest in various resources, which we will outline below.

Roofing Company Website

At the barest minimum, every sales funnel requires a roofing company website. Even if you only plan to invest in paid advertising, you need a branded landing page to capture the prospects’ contact information.

The best websites are more than one page and outline your company’s history, mission statement, and specific roofing services. Most importantly, effective websites are user-friendly and provide a seamless user experience on mobile.

Online Reviews

Roofing sales funnels require verifiable customer reviews from trusted sources like Google My Business, Facebook, and Yelp. Prospects cannot complete the consideration stage without accessing customer feedback about your company.

There needs to be more than just taking screenshots of reviews and posting them on your website to move prospects through the funnel. In 2023, reviews and testimonials can be easily doctored, and a lack of trust will cause candidates to exit the funnel immediately.

Contact Information

Without your prospects’ contact information, they will never enter the final stages of your roofing sales funnel. As a result, you must display calls to action on your website, including clickable phone numbers and user-friendly contact submission forms.

In addition, it helps to incorporate lead magnets aimed to capture prospects’ information (like their email address) in exchange for something of value (like a downloadable coupon). Once you compile a list, you can enter these prospects into your roofing CRM and move them further through the funnel with email marketing campaigns.

Increasing Funnel Conversion Rates for Roofers

Most roofing companies already have a funnel, whether they realize it or not. Anytime prospective customers contact your roofing company, they are inside a sales funnel. Widening your reach to a larger pool of candidates can generate more roofing leads but may also reduce conversion rates.

If your goal is to increase funnel conversion rates, you must track when and why users exit the funnel. You can use roofing CRM software to analyze data regarding your prospect’s buying journeys. If they leave in the consideration stage, it may be time to invest in enhanced reputation management services to address the problem.

In other cases, poor conversion rates may reflect issues with your website’s user experience or inconsistencies in your business contact information. As the roofing company owner, your job is to ensure the best possible outcomes at each funnel stage. 

Final Thoughts on Roofing Sales Funnels

Roofing is a highly competitive industry but also introduces countless opportunities to secure new sales. Streamlining your funnel is one of the most predictable ways to increase roofing sales. 

While some companies may rightfully denounce the term funnel as a buzzword that refers to something they already utilize, the overall goal remains the same. Ultimately, it’s about converting prospects into customers.

The Best Way to Generate Roofing Leads in Louisville, KY (2023)

Roofing Leads Louisville (Blog Cover)

The best way to generate roofing leads in Lousiville, KY, is through Google Maps. Nearly 70% of local searchers click one of the three business listings within Google’s Local Map 3-Pack. As a result, appearing within the pack is more valuable than Google Ads or traditional organic results. Below, Roofer’s Guild outlines how to rank.


Key Takeaway

Google Maps is the best place to generate leads in Louisville. Local consumers check the local pack rankings to determine which roofing companies are most trustworthy.

Claim Your Google My Business Listing

The essential step in ranking on Google Maps is to claim your Google My Business listing (aka Google Business Profile). You can achieve this by visiting and following Google’s support document. In most cases, you will be required to verify your business address via postcard.

Optimize Your Google My Business Listing

Claiming your GMB listing is essential, but more is needed to rank within the Map 3-Pack in a competitive market like Lousiville. To rank, you must optimize your profile with customer reviews, unique photos, updated business information, and a connected website URL with SEO.

Customer Reviews

Ask recent customers to leave a review on your Google My Business listing. You can send them a link that allows them to navigate directly to your review page. However, they must be logged into a Gmail account to submit a review. You can use software tools to automate review requests to future clients.

Setting an initial goal of 10 reviews is important to legitimize your listing. Ultimately you want to get hundreds of reviews.

Unique Photos

Genuine photos of your staff and equipment are essential for ranking and conversions. Users want to choose a roofing company they trust, and authentic images help establish that comfort. Avoid using stock or out-of-context photos that do not adequately represent your company’s values.

Instead, ask your employees to share pictures from their recent jobs and choose which ones reflect well on your company.

Updated Business Information

Failure to keep your business information up-to-date can result in a GMB suspension which restricts your company from ranking on Google Maps. Ensure you update your address if you move locations and keep your phone number and website URL updated.

If you want to announce a change in your company, consider using the Google Posts feature to make the announcement.

Connected Website URL

The most influential Google Maps ranking factor is the website URL connected to the business listing. Google scans the website URL linked to your listing for content, backlinks, and schema markup, contributing to how well you rank on Google Maps.

As a result, investing in an SEO-optimized website is a great way to increase your Google Map 3-Pack rankings for various keywords.

Louisville Roofing Google Maps Screenshot

The majority of roofing companies don’t realize that their connected website URL directly influences Google Maps rankings in Louisville.

Lead Generation Factors for Louisville Roofers

Visibility is critical for lead generation, but conversion is also necessary. Your roofing company must establish an authentic brand with social proof that makes consumers comfortable choosing your services.

Below, Roofer’s Guild lists some of the most crucial lead generation factors in the Louisville, Kentucky, areas.


Some Lousville-based roofing contractors fall into the trap of getting their leads from 3rd party platforms. For example, buying leads from HomeAdvisor keeps your business in the gig economy because the consumer trusts HomeAdvisor more than your roofing company.

The way to get out of this hamster wheel is to build your brand through your website, social media profiles, and online reputation (i.e., reviews).


Try to network with local industry influencers like the Kentucky Roofing Contractors Association. See if they will link to your website URL and mention your brand on their site. An easy way to achieve this is to join their directory as a certified contractor.

Your company can benefit from the endorsement of a credible and local institution.


Another crucial lead generation factor is accessibility. For instance, your website should have multiple methods by which prospects can submit their contact information. Therefore, your website should list a clickable phone number and multiple contact forms throughout the website.

You also want to extend your accessibility off of your website, including Google My Business, Facebook, and various local roofing directories.

Commercial Roofing Leads in Louisville, KY

If you are looking specifically for commercial roofing leads in Louisville, you can follow the same guidelines and then focus your content and branding on commercial services. For example, your target keywords can be commercial roofing in Louisville, KY, and commercial roofing services in Louisville.

Once consumers associate your company with commercial roofing, you will generate high-conversion leads.

Final Thoughts on Roofing Leads in Louisville

The best way to generate Louisville roofing leads is through Google Maps. You can claim your Google My Business listing and connect an optimized website URL to maximize your Google Maps rankings.

Of course, it would help if you also networked with other industry-related websites, such as the Kentucky Roofing Contractor’s Association.

In addition, focus on building your roofing company’s brand online. Invest in your business website, social media profiles, and online reputation. Once Loustiville customers gain trust in your brand, you won’t need 3rd-party lead sellers to help you.

Instead, you will generate consistent roofing leads at the cheapest possible rate.

Ranking The Best Roofing Podcast of 2023 (Full Top 10 List)

Roofing Podcasts (Blog Cover)

Best Roofing Podcasts

  • Roofing SEO Podcast
  • The Roof Strategist Podcast
  • Roofing Road Trips
  • Limitless: The Roofing CEO Show
  • Roofing Business Builder Podcast
  • RT3: The Roofing Technology Think Tank Podcast
  • Roofing Insights Podcast
  • Rocket Roof Show
  • Best of Success Podcast Show
  • The Start Build Grow Show: A Roofing Contractor Podcast

High-quality roofing podcasts are more accessible in 2023 than ever before. After all, more podcasts exist now than in previous decades. As a result, a wealth of information is available to roofing professionals interested in increasing their knowledge base. 

At Roofer’s Guild, we have our fingers on the pulse of the roofing industry. We have chosen to rank the best roofing podcast, along with nine additional options. Check out the best ten roofing podcasts below:

1) Roofing SEO Podcast

As a marketing company, we like to learn as much as possible about the ins and outs of digital promotion for roofers. As a result, we tune into the Roofing SEO Podcast for marketing insights and the latest Google trends. 

The podcast is hosted by a company that makes our best roofing SEO companies list for 2023, so we trust their insights more than most.

2) The Roof Strategist Podcast

The Roof Strategist Podcast is aptly named for its strategic sales insights for roofing professionals. Roofers can learn more about sales, financing, estimates, and budgeting. In addition, this podcast is an excellent resource for companies looking to increase sales revenue or train new hires in the sales process. 

Hosted by Adam Bensman, they typically release multiple episodes per week.

3) Roofing Road Trips

Not every podcast must be about learning or training. Roofing Road Trips is an excellent diversion from the work feel of other podcasts on this list. Instead, Roofing Road Trips presents Heidi J. Ellsworth traveling across the U.S. to talk to industry experts. 

The expansive coverage of the country allows listeners to gain a range of insights from other roofing professionals.

4) Limitless: The Roofing CEO Show 

Roofers interested specifically in the business side of roofing should check out Limitless: The Roofing CEO Show hosted by Dylan McCabe. Dylan speaks exclusively with CEOs and owners of roofing companies while also providing virtual training. 

Anyone curious about running a successful roofing company should take some time to consume this podcast.

5) Roofing Business Builder Podcast

As fellow experts in commercial roofing, we are very intrigued by the Roofing Business Builder podcast. Daniel Lakstins hosts this pod, which focuses on the commercial side of the industry. 

Lakstins help commercial roofers develop business acumen and a growth mindset while scaling their roofing business.

6) RT3: The Roofing Technology Think Tank Podcast

One of the most appealing parts of the roofing industry is its evolving technology. Professionals interested in learning more about technological topics should check out RT3: The Roofing Technology Think Tank podcast. 

Hosted by Ryan Grath, this show highlights ongoing tech solutions to prevalent roofing challenges.

7) Roofing Insights Podcast

As far as buzz is concerned, Roofing Insights generates tons of engagement throughout the roofing industry. Hosted by Dimitry Lipinsky, this show regularly gets quality guests to share industry insights. This podcast tackles everything from materials to marketing and the stuff in between. 

Hear from leading experts in various industry sectors to learn more about the craft and business side of the roofing marketplace.

8) Rocket Roof Show

The Rocket Roof Show is another show focusing on the commercial roofing industry. Host Andy Near interviews various commercial roof experts across the United States, each providing unique insights for listeners. 

Common topics include maintenance, sales, insurance, and more. As a result, commercial-focused contractors can benefit significantly from this pod.

9) Best of Success Podcast Show

Most roofing professionals are aware of the popular Roofing Contractor magazine. In addition, the same brand now features a podcast called the Best of Success Podcast Show, with interviews from various industry experts and influencers in roofing. 

The podcast dives deep with insightful guest topics, stories, and anecdotes. Any professional roofing should listen.

10) The Start Build Grow Show: A Roofing Contractor Podcast

There’s a substantial overlap between roofing business owners and the entrepreneurial space. The Start Build Grow Show highlights this sweet spot by diving into the entrepreneurial aspect of the roofing industry. 

The podcast features special guests who share their entrepreneurial path to success and even allows listeners to pose business questions.

Choosing Your Best Roofing Podcast

After listening to these podcasts, you may form your opinion on the best. After all, roofers have different interests regarding industry insights, news, and suggestions. You’ll find that each of these shows offers something different and will allow you to form a subjective conclusion on which one best fits your needs.

Roofing business owners are constantly trying to expand their knowledge base through books, courses, or online blogs. For many, podcast represents one of the most convenient mediums to learn. Professionals can listen to podcast episodes while driving or working out, allowing them to multitask while improving their business acumen.

These podcasts may inspire you to start your own roofing podcast in 2023. Remember that podcasting is a valuable roofing marketing tool, and you can benefit from them in more ways than one.

6 Appealing Ways to Generate Modified Bitumen Roofing Leads

Modified Bitumen Roofing Leads (Blog Cover)

Generating modified bitumen roofing leads can be a challenge in 2023. Most consumers negatively perceive this roof system and prefer other materials like TPO. Still, enough demand remains to profit from offering modified bitumen roofing services.

Screenshot of SEMRush for Modified Bitumen Roofing Keyword Research

For instance, the keyword modified bitumen roofing still garners nearly 2,000 monthly searches with only a 29 overall difficulty. As a result, companies providing this service can quickly compete for local customers.

The lead generation methods below will help you get those customers immediately. Check out these ways to generate modified bitumen roofing leads in 2023.

1) Include as a Google Business Profile Service

Sterling Sky recently published a study that found adding services to your Google Business Profile can improve Google Maps rankings. As a result, be sure to add modified bitumen roofing to your list of services.

This way, when a local user searches for modified bitumen roof installation, your business profile is eligible to appear within the Local Map 3-Pack. Appearing in this local pack is the best way to get clicks.

Remember that any query with local intent may prompt a Map Pack result. For example, whether the user modifies their query with near me or the name of a city, the Map Pack will pull results based on proximity.

2) Showcase Your Roofing Jobs

More than eyeballs are needed to generate roofing leads in 2023. You must convert visitors by showcasing proof of your work, specifically with this service type. As a result, post recent modified bitumen roofing jobs.

You can post your recent jobs on your website, social media profiles, and Google Business Profile. You can even use various software tools to help maximize your recent jobs for content marketing and SEO purposes.

EEAT is one of the most important ranking factors for local roofers, and showcasing recent jobs is a great way to establish experience, expertise, authoritativeness, and trustworthiness.

3) Optimize Your Roofing Website

A user-friendly and optimized website is the best way to generate leads. On-site optimization allows your website to rank on organic search results and influences your Google Maps ranking via Google Business Profile.

In addition, user experience converts organic traffic into a lead. Include calls to action on your roofing website, including clickable phone numbers and easy-to-navigate contact forms. Finally, test your site speed and ensure fast loading times on mobile and desktop.

Sometimes, properly optimizing your local roofing website can be a challenge. After all, Google regularly updates its algorithms, and many roofers strongly distrust marketing agencies. To find valuable assistance, check out the best roofing SEO companies of 2023.

4) PPC Advertising

Some roofing companies want leads today rather than tomorrow. PPC is the fastest way to get modified bitumen roofing leads in these cases. While the long-term implications are less desirable than SEO, it works.

Properly optimizing your landing page is the key to a successful PPC campaign. For example, your landing page should outline your modified bitumen roofing services and provide relevant examples.

Many roofers make the mistake of creating a general landing page that will not convert the customers looking specifically for modified bitumen. So while PPC can be a short-term strategy, you should still think long-term.

5) Email Marketing

Tools like AWeber have made email marketing more sophisticated for roofing companies. For example, you can now segment your email lists by their preferred service types. As a result, you can have a list of past clients that have shown interest in modified bitumen.

You might wonder how engaging an email discussing modified bitumen roofing can be. However, you’ll be surprised by the conversion rate of segmented emails. The key is to be concise while targeting the correct audience.

You can expand your list with top-of-the-funnel subscribers who visit your service pages or blog posts discussing the services. You can offer lead magnets in exchange for their email.

6) Build Topical Authority

Creating an individual service page for modified bitumen roofing will put you ahead of most competitors and allow you to rank for the term on Google. However, you can take it even further with topical authority.

Topical authority is a concept of building multiple content assets surrounding a topic. For example, modified bitumen roofing cost, modified bitumen roofing benefits, and modified bitumen roofing longevity are all sub-topics of the service type.

Try creating articles for each sub-topic and linking them to your service page. Search engines will now consider you even more of an authority on this subject, and you can accumulate even more potential leads.

Final Thoughts on Modified Bitumen Roofing Leads

You now have six great methods to generate these leads in 2023. You can utilize Google Business Profile, recent jobs, website optimization, PPC advertising, email marketing, and topical authority to get new clients. Using all of these techniques simultaneously is even better.

Although there are surely more strategies roofing companies can use to get new customers, these six are proven to work consistently. At Roofer’s Guild, we’ve worked with thousands of roofers on marketing campaigns and understand how to drive high-quality results.

How ChatGPT Will Transform Roofing SEO Strategies in 2023

Blog Cover for Chat GPT SEO

ChatGPT, the AI software that is dominating headlines across the internet, will change roofing SEO strategies forever. While we remain in the Wild West era of how Google and other entities will regulate the use of ChatGPT, we can rest assured that it will alter the search engine optimization landscape.

Aside from the most obvious way to leverage ChatGPT, which is to auto-generate website content, ChatGPT’s potential for roofing SEO is limitless. The program can create HTML, CSS, and JavaScript code, schema markup, FAQs, and other tasks that previously required coding expertise.

Graphic for ChatGPT Article Showing AI Robot

Key Takeaway

ChatGPT will change SEO for roofing companies in 2023, but how Google and other entities regulate its impact remains to be seen.

Can Google Detect ChatGPT Roofing Content?

We don’t know for sure if Google can detect ChatGPT content for roofing websites, but we can make an educated guess that they can. Since tools like Open AI Detector and AI Content Detector can detect unedited content produced by ChatGPT, there’s no reason why Google cannot. Of course, there are various ways to edit the content after its initial generation, which likely makes it undetectable to Google.

Screenshot of ChatGPT Detection Tool

Should Roofing Companies Generate Website Content With ChatGPT?

No, roofing companies should not generate website content with ChatGPT unless they are willing to filter the content through a strenuous editing process involving Grammarly, Surfer SEO, and human analysis. The risk of suppressing your roofing keyword rankings currently outweighs the massive time saved producing AI content. No legitimate roofing SEO agency can ethically recommend ChatGTP for SEO.

ChatGPT vs. Jasper for Roofing SEO Content

Both AI content generation programs will continue to progress throughout 2023, particularly with the release of the GPT4 language model. However, Google’s Helpful Content Update seemed to anticipate the latest AI content trends. There’s a significant risk in implementing AI content generation from either tool into your roofing SEO strategy. Right now, ChatGPT does a superior job of creating readable content.


ChatGPT currently creates superior content but is also less stable. For instance, users can sign up for a free research account, but the founders are currently working on monetizing the tool. Furthermore, the rapid popularity of the program has caused network and stability issues for its users. As a result, relying on ChatGPT for a sustainable roofing SEO strategy in 2023 does not seem viable today.


Jasper requires a paid plan but is more stable for implementation purposes. However, the content generated from Jasper has proven to damage SEO rankings for certain websites. While some roofing companies edit the content to avoid algorithmic detection, others suffer the consequences stemming from Google’s Helpful Content Update and advancing algorithms.

ChatGPT Roofing SEO Strategy Ideas

While relying on ChatGPT to produce your roofing website content is unwise, the program still has great possibilities for strategy purposes. For example, you can ask the program to create article ideas, perform keyword research, and recommend call-to-action phrases. These concepts merely scratch the surface of ChatGPT’s capabilities. Take a look at some of the best ChatGPT SEO strategies for roofers:

Content Ideas

Sometimes brainstorming articles, pages, and posts is the most difficult part of a content marketing strategy. ChatGPT can provide ideas for each of these entities on demand. Because the technology empowers users to continue to refine their queries, you can have the program expand on initial ideas.

Screenshot Showing Article Ideas Generated With ChatGPT

Keyword Research

Roofers have typically relied on SEO tools like SEMRush, Ahrefs, and Moz to research keywords. However, ChatGPT adds an exciting dynamic to this task. For example, ChatGPT can group keywords by topical clusters, user intent, and more. The program can also provide a list of semantically related terms.

Screenshot of Keyword Research Performed by ChatGPT Program


Perhaps ChatGPT’s greatest impact on roofing SEO strategy will come with its ability to write code. Roofers without HTML, CSS, and Javascript coding ability can have the program create this code on their behalf. Not only will this save tons of time, but it allows everyone to produce interactive tools and software.

Example of HTML Code Produced With ChatGPT

Schema Markup

Schema markup is a form of coding as well, but it has a unique value proposition for SEO. Typically only experienced coders could create schema markup for roofing businesses or FAQ schema for a roofing article. However, with ChatGPT, anyone can prompt the software to produce the appropriate schema.

Example of Schema Markup Created With ChatGPT

Using ChatGPT As a Search Engine

Some industry analysts predict ChatGPT will effectively replace Google as a search engine. However, there are several reasons why this outcome is unlikely. Furthermore, Microsoft made a major investment in Open AI, the company that produced ChatGPT.

As a result, Bing may soon incorporate this technology as part of its search engine rather than a replacement. Remember, too, that Google likely already has a similar technology and may soon incorporate it into its existing search engine.

Final Thoughts on ChatGPT for Roofing SEO

While we don’t know exactly how ChatGPT will change roofing SEO, we know it will make an impact. Whether SEO agencies utilize the powers of this technology to expedite existing processes, create new ones, or fundamentally change how we think about search, roofers must adapt to these changes in real-time. Ignoring the alarmist takes about this program and finding the benefits should be a top priority.

Study: Roofers DO NOT Need Blog Posts To Rank on Google

Roofing Blog Post Study (Cover)

Are blog posts required to rank your roofing company on page one of Google? Unfortunately, it’s a question that marketing companies have never honestly answered.

Screenshot of Recent Blog Post on Roofing Website

Key Takeaway

The study finds that roofing company websites regularly rank in the top 3 despite having zero blog posts.

The SEO community is ripe with scoundrels and snake-oil salesmen promising to unlock the secret algorithmic dominance strategy. Even some well-regarded agencies in the industry push forward the narrative that blog posts are essential for a successful SEO strategy.

Why SEO Agencies Love Selling Roofing Blog Posts

It’s convenient for roofing SEO agencies to point to blog posts as the driving force behind organic SEO success for roofing companies. After all, blog posts are deliverable, so clients feel they’re getting something tangible in exchange for their money.

Marketing companies would like to frame a positive narrative around blog posts because it’s easier to sell and retain clients by not telling them the truth. 

For example, agencies can’t tell clients that circumstance has a lot to do with SEO success. And that once the client ranks for high-conversion keywords on Google, they don’t need the agency anymore.

But do blog posts work?

Test #1: Commercial Roofing Services in Dallas

Keywordcommercial roofing services in dallas tx

Rank Blog Posts Posts Ranking on Page 1 Domain Relevance Domain Authority
Website #1 0 0 Yes 9
Website #2 0 0 Yes 10
Website #3 50+ 1 Yes 14
Commercial Roofing Google SERP (Screenshot)


The topical relevance associated with the top-ranking websites came from the domain name rather than blog posts. The top 3 roofing company websites ranking for this term all have “commercial” in the domain name.

Furthermore, the top two ranking websites have zero published blog posts combined. So while blog posts didn’t hurt the third site’s ability to rank, the absence of blog posts did not hurt the first two site’s ability to rank even higher.

Test #2: Hail Damage Roof Repair in San Antonio

Keywordhail damage roof repair san antonio

Rank Blog Posts Posts Ranking on Page 1 Domain Relevance Domain Authority
Website #1 0 0 No 15
Website #2 0 0 No 20
Website #3 0 0 No 14
Hail Damage Roof Repair SERP (Screenshot)


With a more granular niche of hail damage roof repair, the ranking websites did not require precise domain name relevance. All the websites have “roofing” in their domain names, but none have hail or storm damage.

More interestingly, none of the top 3 ranking company websites for this term have any blog posts. Clearly, they can rank on top of organic Google search results without publishing blog content. Their service page hierarchy establishes enough topical authority to rank for this term.

Test #3: Gutter Repair Services in Orlando

Keyword: gutter repair services orlando

Rank Blog Posts Posts Ranking on Page 1 Domain Relevance Domain Authority
Website #1 0 0 Yes 7
Website #2 0 0 Yes 30
Website #3 30 0 Yes 11
Gutter Repair Services SERP (Screenshot)


Once again, Google awards topical authority to websites with a relevant domain name. Each top-ranking site has “gutter” or “gutters” inside the domain name. The top 2 ranking sites have zero blog posts, and the third site has 30 blog posts but none that rank in the top 10 for keywords.

The evidence clearly indicates that Google is defining topical authority not with blog posts but with domain names and service pages. The backlink profiles of each site varies and the top-ranking site has the lowest overall domain authority.

Test #4: EPDM Roof Repair in Minneapolis

Keyword: epdm roof repair minneapolis

Rank Blog Posts Posts Ranking on Page 1 Domain Relevance Domain Authority
Website #1 0 0 Yes 9
Website #2 1-10 2 No 20
Website #3 200+ 0 No 20
EPDM Roof Repair Google SERP (Screenshot)


Two of the three top-ranking websites for this term published blog posts. So you might assume the site with the most posts ranks #1. After all, that’s how the topical relevance theory works regarding blog posts. Unfortunately, the evidence contradicts the narrative as the site with zero posts ranks #1.

So what does the top-ranking site have that differentiates it from those below it? The answer is domain name relevance. The top-ranking site is the only one with “rubber” in the domain name, which is an LSA variation of EPDM. Google is clearly valuing domain relevance more than blog posts.

Test #5: Siding Repair in Oklahoma City

Keywordsiding repair oklahoma city

Rank Blog Posts Posts Ranking on Page 1 Domain Relevance Domain Authority
Website #1 14 1 Yes 7
Website #2 0 0 Yes 16
Website #3 0 0 No 11
Siding Repair Google SERP (Screenshot)


We finally found a keyword term that ranks a website with blog posts #1. Unfortunately, this finding is the epitome of correlation, not equaling causation. The subsequent two sites have zero blog posts and still rank on page one. In addition, the top-ranking site has domain name relevance with “siding” in the name.

At first glance, the 14 blog posts on the top-ranking site seem to contribute to their topical relevance. However, none of the posts have come within the last 2 years. The latest post is from August 2020, and the site has maintained a top ranking for this keyword despite its abandoning blog post publishing.

Conclusion: Blog Posts Are Not Needed to Rank on Google

Roofing company websites can rank on Google’s first page without publishing blog posts. While it’s true that topical relevance is a ranking factor, there are more effective ways to establish topical relevance outside of blog posts. For example, a relevant domain name more strongly correlates with top rankings than a series of blog posts about the subject.

There’s also no evidence to suggest that blog posts diminish a roofing company’s ability to rank on Google’s first page. There are certainly examples of websites with hundreds of blog posts ranking well on Google for service pages and local landing pages. However, evidence shows that blog posts have a neutral effect on those rankings.

Another factor to consider is the impact of blog posts on link acquisition. Although the evidence shows that topical relevance supersedes domain authority regarding roofing-related keywords, the benefit of backlinks remains obvious. If your blog post attracts natural links from other credible websites, it’s adding value to your site’s overall organic potential.