Las Vegas roofing leads are extremely valuable. After all, Vegas is one of the most unique cities in the United States. A thriving tourist and hospitality industry is at its heart, which helps fuel the local economy.
It’s a gem in the desert, and outside of its bustling strip is a massive suburban residential area. In fact, Las Vegas real estate is currently among the hottest in the country.
As a roofing contractor operating in the Las Vegas area, your business should be booming.
New housing developments get approved almost every day. Meanwhile, Real estate agents capitalize on the thriving housing market and a massive influx of new residents looking for property inspections.
The only problem for roofers is that competition can be rather brisk.
So how do you stand out and earn your fair share of this surging market? With roofing leads, of course.
The more leads you get, the more opportunity you have to close sales and grow your local market share. Roofing leads in Las Vegas can be hard to come by, though.
The following post is dedicated to helping roofing contractors in the Las Vegas area acquire new and exclusive leads.
Exclusive Las Vegas Roofing Leads
There is a big difference between exclusive and shared leads. Exclusive leads are the ones you really want to vie for because they are leads with a higher likelihood of purchasing intent.
In other words, exclusive leads have been nurtured. As a result, they represent people who are more likely to need and be ready to pay for roofing services than other leads.
There is another distinct advantage that exclusive leads have over other types of leads: they are not shared with other contractors.
With shared leads, a lead-generation company may sell the same lead to multiple contractors. But, in the end, the contractors have to compete with one another for a single customer.
That’s not something you have to worry about with exclusive leads. As a result, exclusive leads give you a much higher chance at converting the customer and making a sale.
This is why you always want to have as many exclusive leads in the pipeline as possible. But how can you drum up exclusive leads? Here are some of the best methods for generating exclusive leads in 2022.
1) Retargeting Ads
In 2022, retargeting ads will be potent tools for professional marketers and business owners alike. For example, if you want to get more roofing leads in Las Vegas, this is one of the most effective ways to do it.
A retargeting ad essentially follows a web surfer around the internet after they have shown interest in your website or online content.
Say someone visits your website but leaves without scheduling an estimate, asking for more information, or taking any other kind of action. With retargeting ads, your online ads will appear on other websites that they visit.
It may sound annoying, but it really does work. In fact, some industries have reported that retargeting ads increased their conversion rates by up to 150%!
Retargeting ads can also help increase your brand awareness. For example, when someone visits your site but does not complete a purchase, a retargeting ad can reach them after leaving the site.
Retargeting ads fulfill many important digital marketing roles, including increasing brand awareness, following up with prospective clients, increasing online presence, and generating more exclusive leads.
2) Local Business Reach
Roofing contractors fail to tap one of the most valuable resources for lead generation: other businesses. But, of course, we aren’t talking about competing roofing businesses.
You can increase your roofing leads in Las Vegas by reaching out to local businesses related to or involved with the roofing trade but not a part of it. Here are a few good examples:
Real Estate Agents
Real estate agents always need a good roofing contractor they can depend on for roofing inspections and repairs on roofs to get their properties ready for the market.
And remember, the real estate market in Vegas is red hot right now, so this is a grand opportunity to start making some valuable friends. Be sure to present prospective partners with your portfolio of work and references if you have any so they can see what you are capable of.
New tracts are going up almost every month in Las Vegas, and there are a lot of general contractors in the desert that needs the services of a reliable roofing contractor.
Reach out to all the local general contractors you can find. If you do commercial work, don’t forget about the contractors who specialize in commercial construction.
You’d be surprised at how many leads you can get by making facetime with some of the local hardware stores in the area. In addition, you can ask the proprietors to leave some business cards for their customers.
Conversely, you can develop professional relationships with them to earn recommendations and referrals. Trust is a significant factor in business networking; sometimes, you achieve that through organic means.
3) Email Marketing
Email marketing is another excellent way to remind customers that you are ready and available to work. Email marketing for roofers is still a great way to get leads, as the ROI is through the roof.
You can generally expect $42 in conversions for every $1 you spend on email marketing. Here are some tips for a successful email marketing campaign:
- Don’t Spam: Consumers don’t want a deluge of emails every day. Sending an email a few times a month should suffice for your roofing business.
- Personalize Content: Make the content unique to a customer based on their previous interests. Studies have shown that emails with a personalized subject line get opened way more frequently.
- Enhance Content: Send prospective customers content that would actually interest them. Sales-based emails are OK in moderation but focus more on value-filled blog posts, videos, and podcasts.
Bonus Tip: Buy Las Vegas Roofing Leads
Newer roofing companies can buy exclusive leads in the Las Vegas market. There are two primary ways to purchase leads in 2022, which are 3rd party lead brokers and self-branded digital asset building.
3rd Party Lead Brokers
You can buy leads from a 3rd party that charges you per lead. There is undoubtedly an upside for brand-new companies that must prove themselves in the community. However, the downside comes long-term when customers return to the broker rather than your roofing company.
Branded Digital Assets
The second method involves signing up for SEO services. For example, suppose you can hire a digital marketing agency. In that case, you can essentially buy leads by paying for branded digital assets. Think about your company website and Google Business Profile, for example.