Category Archives: Lead Generation

Buy Roofing Leads in Dallas, TX

Roofing Leads Dallas

Are you searching for roofing leads in Dallas, TX? Roofer’s Guild provides exclusive roofing leads in the Dallas, Texas, area as the home of the Cowboys is a great place to do roofing work. An unexpected hail storm may hit different areas throughout Dallas and its surrounding metroplex. The good news is that Roofer’s Guild has a method to help Dallas roofers generate and maximize leads. With so many commercial buildings throughout DFW, contractors will have both residential and commercial opportunities. Read below to learn more about lead generation from Roofer’s Guild.

Exclusive Dallas Roofing Leads

Exclusive leads are best for your Dallas roofing company in 2021. Instead of investing in shared leads from 3rd party platforms, start investing in your brand. Buying shared leads is like paying the gig economy to stay above water. By investing in your lead generation process, you begin to build a sustainable business model that can change your lifestyle. Aside from the clear financial benefits, exclusive leads also lessen the headache of traditional lead-gen platforms. You won’t fight off competitors for the same customer since these prospects showed direct interest in your service.

3 Tips To Better Roofing Lead Generation in Dallas

Nothing is Free

Free roofing leads are a myth, and they would not help your business anyway. Roofers grow their business by generating branded leads through marketing investments. While the marketing costs money, the leads are free when they come from organic SEO or Google Maps. Acquiring new prospects from Google is the closest you’ll get to free.

Leads Become Reviews

The lead generation process can be cyclical for your roofing business. For example, you start generating leads, and those people become customers. From there, they leave reviews on your Google My Business and Facebook pages. The next prospect who comes along sees those reviews and decides to use your services. With this cycle in mind, generating high-quality leads can pay off majorly over time.

Branding Improves Lead Quality

Consumers base their purchasing decisions on trust and authority, and your roofing company’s brand should establish both qualities to get the best leads. Some ways to brand your roofing company include investing in a website, updating your logo, and generating reviews on Google My Business and Facebook. It also helps to create video content and then post it on YouTube, Instagram, and Facebook so that people engage with your business.

Leads To Look for in Dallas, TX

What Kinds of Roofs Are Most Common in Dallas?

Dallas roofs range from asphalt shingle to metal, and you will also see flat roofs, TPO roofs, and class 4 roofing systems. Each roof type provides an opportunity for lead generation through repairs, replacements, and restoration. While the most apparent circumstances create hail damage leads, there are plenty of Dallas residents and building owners who will need roofing work done year-round. 

Seasonal Roofing Opportunities in Dallas, TX

Typically, late summer through autumn is the peak season for roofers in Dallas. While North Texas is a warm climate, it can get freezing in the winter, as we saw this past year. While cold weather can create different roofing opportunities, the best season for a replacement is late summer. Spring is also a time when roofers can get work, but the rain sometimes disrupts scheduling which can frustrate homeowners. 

11 Ways to Get Roofing Leads in 2021

Generating guaranteed roofing leads presents a significant hurdle for roofing companies. Most roofers have tried everything from digital marketing to direct mail. Established companies often enjoy the majority percentage of leads while the rest of us get in where we fit in. To start producing more clients, check out these 17 methods to generate roofing leads in 2021.

Roofing Leads

What is a Roofing Lead?

A roofing lead is a prospect showing interest in your services by submitting their contact information through an online form or phone call. 

How Do Roofers Get Affordable Leads?

Roofing companies get leads through promotional strategies like paid advertising, organic SEO, and in-person trade shows or canvassing. Some roofers also pay 3rd party brokers to exchange prospects’ contact information, leading to lower conversion rates.

Kinds of Roof Leads

Generally speaking, there are two types of roofing leads; exclusive and shared. Exclusive leads refer to prospects who contact only your roofing company, while shared leads become available to multiple contractors simultaneously.

Exclusive Leads: Apply only to your company (typically come through marketing)

Shared Leads: Apply to several competing companies (typically come through brokers)

Of course, you also have lead variations by industry. For example, commercial roofing leads contrast residential roofing leads in value and accessibility. Metal roofing leads also enjoy distinct advantages over shingle roofing leads, for example. Supply and demand hold significant influence over cost per lead for roofing professionals.

But enough of that. Here are 17 cool methods to get more leads in 2021:

1) Google Map Pack

Getting leads from Google’s local map pack is a significant ROI. Since businesses can create free listings, the return is a bonus. Of course, you may hire a local SEO expert to optimize your listing, in which case the monthly retainer changes the ROI. However, compared to other methods, Google Maps rankings still produce a far greater return. 

Google Map Pack

2) Facebook Advertising

In 2021, many roofers ask how to get roofing leads on Facebook. The answer is through paid advertising. Posting promotions on your main page doesn’t work well since Google hides most of these posts from your followers. Instead, running paid ad campaigns reaches the most users. You can use Facebook Lead Ads to grab contact information on the spot. Alternatively, you can run a more traditional ad-style and enter users into a robust funnel on your landing page.

3) Search Engine Optimization

SEO for roofers is the best way to generate leads online. It costs nothing to earn an organic position on Google’s first page unless you hire a 3rd party marketing company to optimize your roofing website. Of course, most roofers don’t have time to do the work themselves, which involves writing new service pages and blog posts and then inserting title tags, meta descriptions, and keywords. SEO is an all-encompassing process, but its return can change your company’s position within the industry.

Organic SEO

4) Direct Mail

Snail mail seems obsolete, but numbers show its effectiveness remains potent for roofers. Think about it, is a homeowner more likely to check their mailbox or email inbox? The former is the correct answer because of spam. Email inboxes possess almost 1200% more spam than direct mail. 

Mailbox for Direct Mail

5) Hail Chasing

Hailstorm chasing is not the best idea, but it would be misleading to suggest it doesn’t work. Using tracker apps like Hail Trace, roofers can monitor storms and prepare their team to hit up impacted towns. There’s no dignity in chasing chaos, but there is money involved. Ultimately, hail storm leads are precious and often create a window of growth opportunity for roofing companies.

Roofer's Guild Hail Damage Leads Keys For Contractors

6) PPC Advertising (Google Ads)

Google Ads helps new roofers get on top of Google rankings fast. Even at about a 38% click-through rate, Google Ads still garner engagement from a significant part of the user base. Costs per click are rising because of high competition, but PPC ads remain a legitimate lead generation method for roofers depending on your local area.

Google Ads for Roofers

7) Door Knocking

Door knocking is harder during Covid-19, but wearing a mask can make it worthwhile. The best time to door-knock is after hail storms since most homeowners seek roofing services directly after the damage. 

House for Door Knocking

8) Trade Associations

Most trade associations suspended shows during COVID-19, but they will remain invaluable going forward as a lead generation platform. The main benefit of trade shows is networking. You can build partnerships with suppliers and other industry giants for future lead generation avenues. Your representative should present value when attending association shows so that potential partners have an incentive to work with your company.

Trade Show Venue

9) Email Blasts

We spoke about direct mail as a superior version of email marketing—fewer people open emails in 2021. Still, with the right marketing format, you can convert people through email blasts. The key is customization and personalization. Getting people on your email list is easy, but getting them to respond to flyers, coupons, and specials is far more complicated. That’s why strategizing a personalized email marketing campaign is critical to success in 2021.

Email Blast Tool

10) YouTube Marketing

Roofer’s ability to market videos has grown over the past decade. Most smartphones have HQ cameras to capture roofers at work and on the job. You, too, can get involved with video marketing by uploading your branded videos to YouTube and then embedding those on your website. YouTube is a search engine in itself, meaning some prospects may find you while browsing the popular video platform. Others may see your video on your websites since Google factors in videos when ranking pages on search.

YouTube Marketing Screenshot

11) Business Partnerships

Joining forces with suppliers can help roofers generate leads in 2021. Whether it’s more prominent brands like Menard’s and Home Depot or smaller, regional suppliers, roofing contractors can get a leg up on competitors. Sometimes roofers can even earn an inbound link from one of the supplier websites, which can indirectly boost lead acquisition through SEO marketing.

White Board for Business Partnership

Metal Roofing Promotion: Owning the Conversation

Metal roofing represents a fantastic, often lucrative opportunity for high-value projects. Yet many roofing contractors simply don’t know how to promote these efficient roofing materials. Some waste money in traditional advertising activities, while others experience zero results from their online marketing efforts. Instead of throwing your hands up in the air and doubling down on shingles, why not develop your own low-cost, high-reward strategy?

Today, we’ll discuss the various stages of consumer interest and how your roofing company can best take advantage of these opportunities. Our strategy digs deep into SEO for roofers (plus other online marketing channels), so don’t be surprised if we sound more technical than usual. We’ll do our best to clearly explain every marketing term as we go along, so expect lots of definitions. Your additional metal roofing leads will be worth the effort, so hang in there!

Now let’s get started!

A Quick Disclaimer

Where do the vast majority of consumers and businesses look these days when deciding where to find their roofing solutions? Online. Google Search acts as a starting point for billions of consumer inquiries, including those regarding roof installations. All of our recommendations below depend upon a well-crafted website optimized for search. If your website is performing poorly, or you aren’t how well your site is generating leads, consult a digital marketing professional before taking on these new activities.

The 4 Types of Micro-Moments Help Explain the Stages of Metal Roofing Interest. Source: Google

Understanding the Buyer Interest Cycle

Google defines four key categories that most consumer searches fall into. These “micro-moments” describe the user intent behind the Google searches:

  • “I Want to Know”
  • “I Want to Go”
  • “I Want to Do” 
  • “I Want to Buy”

The first and the last types of micro-moments are the ones we are most interested in for metal roofing promotions. The others provide useful insights for your roofer SEO (search engine optimization), but that’s for another day’s discussion. “I want to know” moments mostly relate to topical research, when homeowners or businesses first begin their search for roof replacement options. “I want to buy” moments, on the other hand, involve searches with heavy purchase intent.

The most successful roofing contractors know how to pursue leads in each stage, and in-between.

Early Stage Promotion – Developing Interest

Indirect Topic Promotion Through Content Marketing

In the early stages of interest, future customers may not even be looking for a roof replacement in the near future. In fact, they might even have their mind on the subject at all. At this stage, we’re simply sowing seeds that may or may not mature into new leads down the road. In a way, roofers are actually promoting the topic of metal roofing, rather than their own brands.

In other words, early stage promotion falls into the realm of content marketing. 

Metal Roofing Mentioned in a LEED Building Article

Energy Efficiency Provides the Perfect Introductory Topic for Metal Roofing!

If your business hasn’t tried content marketing yet, it’s worth experimenting with. Not only does it have value for your roofing SEO performance, content marketing also requires little monetary investment on your company’s part.

Where to Invest Your Time (Plus Benefits)

  • Company Blogs – SEO ranking perks; builds industry authority
  • Facebook Posts – promote popular stories with Facebook Ads later
  • Instagram Stories – share pictures of your latest metal roofing projects
  • YouTube Videos – explain differences between types of roofing

Remember, content marketing doesn’t mean you never take the chance to promote your brand! In fact, every blog, Facebook post, and/or YouTube video should link back to your website, where potential leads can continue to grow. Of course, there are some more direct ways to promote metal roofing installation!

Direct Promotion via Website Content

As always, your greatest online marketing tool isn’t your Facebook Business account or paid ads. It’s your website! Almost every digital marketing activity begins and ends with your company website. Ensuring that your site ranks well and continues to earn leads is the entire point behind SEO for roofers.

A Blog Article on Metal Roofing

Insightful Blog Content Provides Guidance for Purchase Decisions. You Get to Promote Your Company Too!

It’s okay to dig deep into the roofing category you’re trying to promote! Talk about what you love most about metal roofing, and which brands provide the best value. Just focus on providing valuable, insightful content that proves why homeowners (and businesses) should be interested. 

Of course, there are many ways to promote metal roofing within your website.

Top Promotional Activities

  • Embedded YouTube Videos
  • Infographics
  • Links to Related Consumer Publications
  • Blog Posts

Videos and other rich visual media typically provide the best results. They make the benefits of metal roofing feel more real than plain text. These resources also make for great social media content later on! Make such a strong impression that your company name automatically gets on a potential client’s list when they are ready to start the purchase process.

Late Stage Promotion – Buying Intent

Earlier, we talked about the four key micro-moments that consumers experience when searching online. We’ve talked about the first, research-oriented moment. Now we’re moving onto “I want to buy”. Consumers and businesses in this category have the highest levels of purchase intent, which is why roofing contractors struggle so fiercely to earn their attention. If your business wants to thrive in the online marketplace, you’ll need to know how to capitalize on this user intent!

If you want to dominate in the “I want to buy” category, you’ll need to master three critical areas:

  • Organic Search Optimization
  • Paid Search Campaigns
  • Citations & Reputation Management

A Local Service Pack for Roofing Installation

Few Listings Earn Such Incredible Traffic as Local Packs!

Local SEO

Search Engine Optimization: Local Results

We’ve already discussed how important website optimization is for your long-term success. But what does an optimized website even look like? There’s the website design elements, such as the company logo, calls to action, and navigation menu. Then there’s the content within the pages themselves that drive results. To capture the best results for metal roofing prospects, you’ll need to make sure your pages are keyword-optimized.

How to Optimize Content Keywords

  • Include local city, state additions to your focus keyword.
  • Sprinkle variations of your focus keywords throughout the pages.
  • Mention related roofing topics.
  • Don’t stuff your page with too many keywords!
  • Include related phrases in your image attributes.

Be sure all your service pages are neatly tucked under a handful of primary service categories. After all, you don’t want people to skip your website because they can’t find your standing seam metal roofing page beneath the green roofing services!

Paid Search Ads

Search Adverts for Metal Roofing: Paid Results

As you can imagine, the competition for metal roofing installation is extremely fierce when it comes to local Google results. Organic (unpaid) keyword results can be very difficult to come by, especially from brand new roofing contractors. That’s why many companies choose to skip the competition through paid Google Ads. These campaigns allow roofers to advertise their metal roofing services within a specified geographical radius, your service area.

These ads have several alluring advantages over traditional advertising.

  • They typically get top placement on Google results pages.
  • Roofers only pay when people click on their ads.
  • They come with contact information for the company.
  • The ads run on a strict budget they won’t ignore.

If your business only recently launched a website for the first time, Google’s paid ads offer a simple way to generate leads quickly. Many roofing contractors experience a double return on their investment, something not every marketing service can offer! While roofers should ultimately look to earn the majority of their business through organic search, paid ads are still a fantastic option for capturing buy-ready consumers.

Citations and Reviews

Business Listings & Quality Reviews: Natural Results

At Roofers Guild, we’ve talked about how consumer perception can be improved by showcasing your company’s experience, authority, and trustworthiness. That’s why large roofing companies advertise their OSHA safety standard compliance and other credentials. The most essential indicator of trustworthiness however, is client reviews. People trust online reviews almost as much as they trust recommendations from a friend or family member. 

Where to Collect Reviews

  • Google Reviews
  • Facebook
  • Better Business Bureau
  • Yelp
  • Angie’s List
  • Home Advisor

These days, Google rewards broad collections from a variety of review sources. In other words, if all your reviews are coming in through Angie’s List (or even Google Reviews), they probably won’t have the impact you’d hope for. For best results, try using a dependable widget (like Righteous Reviews) to collect them all into your website. Be sure to get your roofing company listed in Google My Business and as many other free citation sources as possible!

A Closing Note

Roofers rely on a wide variety of lead generating activities for their ongoing growth. With so many consumers and businesses using Google Search and other engines to find their essential services, it only makes sense to pursue these leads online. It’s especially important to learn the basics behind search engine optimization and paid ads! You can use these principles for metal roofing or any other one of your services.

If you have any questions about how to promote metal roofing, or your business in general, talk with one of our experts at Roofer’s Guild! We’re always happy to answer your questions. Call (877) 282-9868 to learn more.

Hail Damage Leads: Are They Legit?

It’s no secret that most roofing companies are looking for the best way to get roofing leads. One topic that comes up consistently is hail damage roofing. Roofing contractors looking to expand their business by working hail storm damage repair should understand what they’re getting into, and the pros and cons of working these kinds of jobs. Companies that market services tailored to hail damage often say that they will work with insurance companies on behalf of the client. For those new to this particular niche, grasping its intricacies can prove overwhelming, at least initially. Roofer’s Guild’ community blog will break down the nuance of hail damage leads, and how to generate them.

Marketing For Hail Damage Roof Repair

When promoting your roofing company online, you’ll want to steer clear of the label “storm chaser.” This term’s connotation is very negative within the roofing industry and among homeowners. A storm chaser’s goal is to visit areas recently impacted by severe weather and to collect insurance money in exchange for their repairs. Since this is often of no cost to the homeowner, they can be tricked into agreeing to terms with these fly-by-night contractors. Here’s how to avoid this label:

  • Establish Trust: Make a name for your company doing more traditional roofing jobs first
  • Maintain Contact: Leave the lines of communication open with your clients
  • Generate Reviews: Ask satisfied customers to leave reviews on Google and Yelp
  • Stay Local: You can venture into surrounding areas, but you won’t want to travel too far

Applying these methods will help you evade the cynical label that is “storm chaser.” Failure to exercise these techniques can spell trouble for your business. The reason why storm chasers are considered untrustworthy is that the work performed is often subpar, and the roof ends up failing years later when the damage is no longer covered by insurance. By this time the roofers have moved onto other regions and are orchestrating similar schemes on unsuspecting communities.

Roofer's Guild Hail Damage Leads Keys For Contractors

So You’re Saying I Shouldn’t Work Hail Storms?

Not at all. In fact, we encourage roofing contractors to pursue hail damage leads within their service areas. The caveat however is that discretion is advised. Be careful about how you market your services, and ensure that professionalism remains synonymous with your company’s brand and logo.

How Does a Roofer Work With Insurance Companies?

When a homeowner files a claim, their property is inspected by an adjuster. Because customers often have previous relationships with roofers that they trust, they’ll ask that the roofer assesses the damage either prior to the adjuster’s inspection or during it. As a roofing contractor, you should market that you will work with insurance companies so that they don’t miss any signs of damage on your client’s roof. By ensuring your customer gets the fairest insurance claim, you further establish your company as reliable and trustworthy. In addition to the most obvious areas of damage, professional contractors should pay especially close attention to more subtle areas:

  • Decking
  • Paint
  • Gutters
  • Siding

It’s not that the insurance adjuster is presumed incompetent, it’s just that they lack certain qualities that your consumers value most. First, is the established relationship you have with your client. They simply trust your opinion more than the adjuster, especially because you are an impartial mediator in this process. Secondly, adjusters are often evaluating 8-10 roofs per day in areas recently hit by hail storms. The fact is, this redundancy gets exhausting, no matter how good the person is at their job. With this in mind, you shouldn’t take on the same workload as these adjusters, because you want a clear mind to notice subtle damages that they might miss.

PPC Targeting Hail Storms

Targeting a hail storm with PPC ads is not unethical as long as you do great work, and have established your company prior to promoting these services. This is yet another reason to follow the guidelines outlined in this post. As a roofer, image is 75% of the marketing game. And as a community of roofers, we can tell you that the image of a successful roofer contains defined qualities that are almost universally accepted as favorable by the target consumer, which in this case is local homeowners or building owners with roof problems. The qualities include:

  • Brand Recognition: A defined image that is recognizable by the consumer
  • Trustworthiness: A level of trust clients have with you as their roofer
  • Local Visibility: An extension of brand recognition, that is refined through a local lens

So how does all of this tie into pay per click? It’s fairly simple. In today’s market, customers will almost always double-check business credentials before investing in them. What this means is that even if you pay to be #1 on Google, and a homeowner in need of hail damage repair clicks your website. They will STILL check your reviews before hiring you. This validates the concepts listed above and is a primary reason why you’ll want to brand your roofing company in that vein. By joining the Roofer’s Guild, you can have access to exclusive content and resources, as well as a discussion among contemporaries who face the same challenges that you and your employees do on a daily basis.

Final Verdict

Hail Storm

Hail Leads Require Pre-established Trust

Hail damage leads are legit, and branding your company as trustworthy can help you sustain these jobs whenever weather strikes your general area. Avoid adopting the label of a storm chaser as you can quickly become blacklisted in the digital age, where bad news travels at the speed of light. PPC advertising can help you generate leads during time periods directly after severe hail storms. Because your company will already be established as competent and authoritative, people won’t think twice about using your service. Focus on the following areas:

  • Branding: Develop an exclusive logo and website that displays testimonials among other things
  • Client Base: Form relationships with clients so you work with them on all of their roofing needs
  • Online Reviews: Encourage customers to leave reviews on Google, Facebook, and Yelp

No homeowner looks forward to a hail storm, but the fact of the matter is that they are part of a natural weather cycle. Having a roofer they can trust can be a stress alleviation for families. That’s exactly how you’ll want to brand your own company. While insurance companies are often helpful, the opinion of a professional roofer can ensure that process goes as smoothly as possible for the homeowner. If you are their #1 resource for roofing, it will also be a representation on behalf of them. Building these kinds of trust levels with your clients is critical to netting hail damage repair jobs.

Hello! If you have any questions, leave your info below and we'll call you.