Category Archives: Lead Generation

How to Generate Exclusive Roofing Leads in Portland (2023)

Roofing Leads Portland (Blog Cover)

If you need Portland roofing leads, your first step is creating a company website. Next, you invest in SEO, PPC, and social media marketing. Then, as your brand grows online, leads generate consistently. 

Once your online presence garners enough attention, you no longer need to rely on 3rd-party lead generation services that overcharge you for shared leads.

Exclusive Leads vs. Shared Leads

As a Portland roofer, your goal is to generate exclusive roofing leads. Shared leads are less valuable, and you must purchase them from another company. Conversely, exclusive leads come from your own platforms and convert at a much higher rate while costing less.

Exclusive Leads

Exclusive leads are prospects that contact your roofing company directly. For example, they find your website after a Google search for roof repair in Portland. 

Or they come across your Google Business Profile when searching for roofer near me. These leads convert rapidly and are more likely to become repeat customers.

Shared Leads

You’ve probably tried to buy Portland roofing leads from one of these big-name lead sellers. Unfortunately, these are called shared leads. The company sells the lead to multiple roofing companies decreasing its value and conversion rate. 

Furthermore, the prospects that do convert are less likely to become repeat customers.

Infographic Comparing Exclusive and Shared Leads

Creating a Lead Generation Process in Portland, OR

You may be wondering how to get exclusive leads instead of shared leads. It’s pretty simple (though not easy). You need to construct a lead generation process. Roofer’s Guild outlines the exact steps below:

Step 1: Create a Company Website

Your first step is to create a company website which requires the following:

  • A domain name
  • A hosting provider
  • A website theme (or custom design)
  • On-page content

Depending on your budget, you can hire a professional website designer to craft a custom website for your Portland roofing company. You can use a template theme if you choose to do everything yourself.

Step 2: Search Engine Optimization

SEO is the only legitimate way to generate low-cost leads online. You can utilize Local SEO and organic SEO to achieve your goals. You will need the following:

  • Google Business Profile
  • Optimized company website
  • Optimized website content
  • Links and citations

If you have the budget, consider hiring a roofing SEO company to handle your campaign. However, SEO can be a lot of work, and if you need more time, it’s best to delegate it to an expert in the field.

Step 3: Pay Per Click (Google Ads)

Brand new Portland roofers must wait 6-12 months to enjoy the full benefit of SEO. As a result, you can supplement lead generation with Google Ads. Here’s what you need for a strong PPC strategy:

  • Strong landing pages
  • Proper audience targeting
  • Optimized budget
  • High closing rate

PPC is expensive and, therefore, is a bad long-term strategy. We only recommend using Google Ads as a short-term strategy as your SEO matures. If your website is already more than a year old, you won’t even need Google Ads.

Step 4: Social Media Marketing

Don’t believe the hype; most roofing companies get zero leads from social media platforms like Facebook, Instagram, and TikTok. However, these social profiles do influence their more comprehensive online marketing strategy. As a result, it’s important to create profiles on these platforms:

  • Facebook
  • Instagram
  • Linkedin
  • TikTok

Social media profiles allow roofers to link to their websites and share content. As a result, a social media presence can indirectly contribute to lead generation. However, if you rely solely on social media marketing for lead generation, you will be very disappointed.

Step 5: Expand Your Network

As a Portland roofer, you want to join credible institutions like Associated Roofing Contractors of Oregon & S.W. Washington. By becoming a member, they can link to your website via their directory. Not only does this count as a backlink from a credible website, but it can bring new business to your company.

You can also join other directories like HomeAdvisor, Angi, and Houzz, along with locally-driven platforms like the Portland Chamber of Commerce. Feel free to connect with other business professionals in your area.

Types of Portland Roofing Leads

Your company may specialize in a type of roofing like commercial roofing. In these cases, you want to know where to find flat roofing leads in Portland. On the other hand, you may seek metal roofing, tile, or hotel roofing leads in different scenarios.

Flat Roofing Leads

Flat roofing leads in Portland are excellent because they are typically high-ticket jobs. Create an individual service page titled “Flat Roof Repair Services in Portland, OR if you have a website. You can also target flat roof queries within your Google Ads PPC strategy.

Metal Roofing Leads

Metal roofing leads can come from residential and commercial jobs. Try creating a service page called “Metal Roof Repair Services in Portland, OR. It helps conversions if you can publish previous examples of metal roofing jobs.

Tile Roofing Leads

Tile roofing leads typically come from residential jobs. So if your company specializes in residential roofing, creating a tile roofing service page makes sense. You can also target tile queries in your PPC strategy.

Hotel Roofing Leads

Frequently commercial roofers look for hotel roofing jobs. You can generate hotel roofing leads by creating a service page titled “Hotel Roof Repair & Installation in Portland, OR.” 

Final Thoughts

Getting more Portland roofing leads is not rocket science. It just takes a little tactful strategy to start increasing consumer interest. For example, create a website, invest in SEO, and expand your professional network. 

Then, in just 12 months, you can start generating a consistent stream of leads. Once you ditch PPC and lead buying, you no longer have to rely on another entity to bring in your leads. Of course, you still need visibility on Google, but with organic SEO, it’s highly cost-efficient.

Best of all, your investment keeps paying off as customers leave reviews on your Google Business Profile. As your reviews increase, so does your trust level with consumers. So ultimately, you rank more frequently in the Local Map 3-Pack and generate a consistent stream of Portland roofing leads.

How to Acquire Roofing Leads in New Jersey (2022 Update)

Roofing Leads New Jersey (Blog Cover)

If you need New Jersey roofing leads, there are multiple things you can do. 

First, create a custom website and optimize it for Google search. Then, leads from Google organic results skyrocket your ROI. 

Second, run a PPC ad campaign targeting New Jersey homeowners. 

Next, run a Facebook Ad campaign targeting a similar demographic. 

Finally, if worst comes to worst, buy NJ roofing leads from a 3rd party, though we cannot recommend this option as anything other than a last resort.

Buying Leads vs. Creating a Lead Generation Process

Buying leads is like working in the gig economy. You pay a premium every time you want to do business. But what if you could create a lead generation process that allowed you to cut out the middleman entirely?

Creating a lead generation process allows you to own the lead generation platform. So, for example, when your website ranks #1 on Google for multiple keywords, those clicks come directly to your website. Furthermore, you own the domain name.

These leads are superior to anything you can buy from another company. The cost per acquisition is much lower, and the lifetime value is much higher. Exclusive leads coming through your branded website are more likely to convert and become repeat customers.

Another advantage to creating an acquisition process is that these customers are more likely to submit a review on your Google Business Profile. Leads that turn into satisfied customers increase their lifetime value even more.

Infographic Comparing Exclusive and Shared Leads

Cheap NJ Roofing Leads from Organic SEO

Google Ads and Facebook Ads both require a significant investment. As a result, the cost per lead is much higher because you must pay to advertise. 

Organic SEO, in contrast, costs very little in comparison. Moreover, once you rank on Google for relevant keywords, you begin to rack up ROI.

Organic SEO leads are the cheapest roofing leads in New Jersey. Most companies think they can’t rank well enough to get traffic, but they’re wrong. Ranking on Google is pretty easy if you know what you’re doing.

Of course, most New Jersey roofing companies have been screwed over by SEO companies more than once, so their hesitance is understandable. However, once you understand that SEO is merely a lead-generation process, the vision becomes more evident.

Google SERP for Organic New Jersey Roofing Leads

Once you rank on Google’s Map 3-Pack and traditional organic results, you begin piling up exclusive local clicks.

Custom Website

Ensure you invest in a custom website and domain name before optimizing your content. Owning your domain is like owning digital real estate. As a result, you want a domain name that contains your brand name. From there, it makes sense to hire a web design agency.

Custom Content

Organic SEO requires website content that showcases your different roofing services. For example, you’ll want to create service pages for residential roofing repair, commercial roof repair, and various services like tile roof repair. 

Each of these landing pages should target your primary service city (i.e., Newark.)

Keyword Research

You can use tools like SEMRush and Ahrefs to find keyword volume and difficulty for phrases like roof repair NJ. However, you must understand that local keywords may not have a registered search volume. 

You still must target keywords with zero search volume because they account for almost 50% of all your website clicks. For example, TPO roof repair in NJ is an essential key phrase to rank for on Google.

Link Building

Link building is overblown for local roofing companies. Instead, you can earn links naturally by creating a data-driven content asset demonstrating your unique insights—for instance, the most common roofing problems in New Jersey (according to our internal data).

It also helps to join local roofing associations like NERCA so you can get a link to your website from their member list. But, again, these links hold far more influence over rankings than anything a so-called SEO guru will acquire on your behalf.

Social Proof

Website visitors need evidence of your company and its recent projects. You can use different apps to showcase recent jobs, including photos and mini maps. You’ll also want to showcase reviews from Google and highlight unique images of your staff and equipment.

Furthermore, it helps to create social media profiles on Facebook, Instagram, and Linkedin. While you can’t expect to get leads directly from social media, they enhance your overall organic SEO strategy.

Other Lead Generation Methods for NJ Roofers

Brand new roofing companies may have to wait 3-6 months to rank on Google. As a result, you may need supplementary lead sources until that time. In these cases, investing in Google Ads and Facebook Ads for roofing leads is a wise choice.

You can get a positive ROI if you optimize your budget and get your SEO up and running while your ads run. Eventually, you’ll stop advertising on Google and Facebook and get all your leads from organic. The key is to view PPC advertising as a short-term strategy.

PPC Ads for New Jersey Roofing Companies

Google offers different types of paid ads, including Google Guaranteed (Local Services Ads) and standard PPC Ads.

Google Ads 

Google Ads allow roofing companies to rank at the top of search results for various keywords. While most consumers will click on organic results over paid ads, enough people still click on ads to make them worthwhile. 

Since it takes time to rank #1 on organic, ranking #1 on Google Ads is a good substitute.

Facebook Ads

Facebook Ads allow roofing companies to target Facebook users in New Jersey. You can use Facebook Lead Ads to increase brand awareness and generate local roofing leads. The video ad format is the most effective. 

Be prepared to record a video promo for your New Jersey roofing business.

Ensuring Long Term Lead Generation

Paid ads are great short-term lead-generation techniques, but long term, you need something more sustainable. We spoke about organic SEO and its potential ROI for New Jersey contractors. Aside from investing in SEO, you’ll also want to look at reputation management.

Online Reviews

Ask the customer to leave a review every time you perform a roofing job. Of course, most of your reviews should appear on Google and Facebook. 

Still, other platforms like Yelp, Angi, and HomeAdvisor are also helpful. Remember to steer 80% of your customers to Google Business Profile and Facebook.

Conversion Rate Optimization

Combing SEO with a strong reputation is the best way to create a sustainable lead generation process. In addition, you will gain more prospects as customers find your company on Google searches and see the accompanying 5-star reviews. 

Final Thoughts

New Jersey roofing leads are there for the taking with organic SEO. However, most roofers rely on the gig economy by buying leads from more prominent companies. But what if you could use their strategy to get those leads and cut out the middleman? You can with the NJ roofing lead generation strategy outlined above.

6 Ways to Get (Exclusive + Qualified) Solar Leads in 2023

Solar Leads (Blog Cover)

Getting solar leads may be a priority for roofing companies depending on region, climate, and company direction. Solar roofing is the future, and people want to invest in renewable energy. As a result, your roof lead generation strategy should include solar.

Luckily, in 2023 you don’t have to pick up the phone and cold-call a list of anonymous consumers. Instead, your roofing company has much better ways to get more solar leads. 

In the following post, Roofer’s Guild outlines the best solar lead generation methods. 

1) Search Engine Optimization (SEO)

SEO is the best way to get solar leads in 2023 because of its affordability and sustainability. Like sustainable roofing options, SEO is a long-term investment that pays off. When you rank for solar keywords in your local market, consistent leads pour into your CRM.

The best way to optimize your website for solar leads is to hire a roofing SEO company. The top agencies have experience creating service pages for all types of roofing offerings. Inserting keywords surrounded by high-quality content allows your website to rank on Google search results.

Some of the most critical SEO aspects to consider include:

  • Keyword Research: It’s essential to know which queries users search for on Google and the intent behind the phrase or term. You can measure search volume and difficulty with platforms like SEMRush and Google Search Console.
  • On-Page SEO: Editing your page’s title tag, meta description, content, and header tags is vital for ranking on search engines. You can also utilize internal links to help Google crawl your content and understand your site’s topical relevance.
  • Local SEO: Local SEO involves claiming and optimizing a Google Business Profile (Google My Business), so it can show up on local search results. Google determines local rankings by proximity, relevance, and prominence.

2) Google Ads

Google owns the lion’s share of the search engine market. More people use it to find businesses and services near them every day. So if that’s where all the people are, wouldn’t it make sense to advertise there?

The great thing about Google Ads is that people won’t just see your ads when using the search engine. The Google ads network (also called the GDN, which stands for Google Display Network) encompasses over 2 million websites. So when you advertise using the Google Ads network, people will be able to see your ad on over 2 million sites. 

But it isn’t nearly as arbitrary as it sounds. Google Ads is such a great way to generate more solar leads because you can target qualified leads or people who are already interested in purchasing solar panels. Here are a few of the ways you can target consumers using Google Ads:

  • Keyword Targeting: One of the most basic methods Google uses to target consumers and display ads that would be interesting to them is through keywords. For instance, let’s say someone searches for “roof solar panels in Tampa.” If you operate in Tampa and are working with Google ads to promote your solar sales, your ad will show up to that consumer. 
  • Content Relevance: Now, let’s say someone is researching solar panels on the internet. They might read blogs and articles about it. With Google ads, your ads can appear on these sites because they are relevant to the consumer’s research. 
  • Retargeting Ads: Retargeting ads are ads that show up to people who have displayed interest in your product or service. It’s an incredibly effective way to advertise and generate qualified leads. Google ads can make it, so your ads show up to people who have maybe visited your website but didn’t take any action – like scheduling an appointment. 

3) Solar Directories

Search engines like Google are always trying to connect their users with the most relevant and helpful websites. When people are researching solar panels, they often find solar directories in the top results. But, again, you want to be where the people are going, so it would be wise to get listed in solar directories to generate more solar leads. 

You can contact the most popular and trusted solar directories like Energy Sage and Solar reviews and submit your listing. Apart from national directories, you can also connect with local professional networks. 

In larger markets, you will find that there is a local chamber of commerce you can join and have your company listed on their website. Doing so is also a great way to bolster your backlink profile which is excellent for SEO. 

4) SMS Promotions

Did you know that nearly everyone will open a text message if they receive one? The open rate for SMS (text messages) is much higher than for email. And you can use this to your advantage with an SMS promotion. 

Run a promotion and tell people about it on your social media outlets, physical signage, website, and word of mouth. 

Offer a discount on your services, product, or prize that one lucky person who texts your number will win. So what’s the end game here? You will have a juicy database of numbers that you can then use for an SMS marketing campaign. 

Remember that people are more likely to open a text than an email. So when people opt-in to receive texts from your company by texting to win your prize, you will be able to market your services to them in the future. 

5) Facebook Community

The thing to remember if you are trying to generate solar leads is that there are people who are genuinely interested in the topic and in investing in solar energy. So with that in mind, create a Facebook group for homeowners interested in installing solar panels. 

Facebook is a great way to connect with people interested in your services. Start a Facebook group and offer people your expertise, insights, and advice for free. Then, when they are ready to purchase, you will already have a bond with them, and they will be more likely to hire you. 

You will be tempted to tell everyone in your group about your company but resist the urge. Otherwise, you will come off as pushy and risk warding people away. Instead, you can run Facebook Leads Ads separately from your community discussion.

And while the overall tone and atmosphere of your Facebook group should be friendly, remember that you want to present yourself as a professional. So keep your Facebook page looking neat and professional. 

6) Content Marketing

In 2023, you need content to stand out among the competition. Content marketing is one of the most effective ways to not only generate brand awareness online but to cultivate new leads as well. 

But what are we talking about when we say content marketing? It’s pretty simple. It’s any content that provides value to the viewer. Some of the most effective types of content include:

  • Blog Posts: Again, this is a long-term strategy. You don’t want to be too sales-y with this strategy but provide something of value to the viewer. For that, try creating blog posts related to solar panels. 
  • YouTube Videos: You probably already know that YouTube is one of the most visited sites on the internet. And that’s precisely why you should be posting videos related to solar roofing on it. You can create how-to videos that describe the installation process or videos that answer some of the most commonly asked questions about solar roofing. 
  • Social Media Posts: You have to be active on social media. If you want to generate more solar leads, create social media posts that pertain to some aspect of solar roofing. Turning some of your solar panel blog content into social media posts is a great way to get started. 

These are some of the best ways to generate solar leads for your roofing business in 2023. Of course, there are additional strategies you can implement to reach even more customers. 

5 Tactics to Generate High-Quality Charlotte Roofing Leads

Charlotte Roofing Leads (Blog Cover)

With over 1,000 roofing companies in Charlotte, NC, it can be challenging to generate Charlotte roofing leads at a consistent rate. Still, you can take steps to increase your chances of acquiring roofing leads in Charlotte. Establishing an online presence in cohesion with other traditional marketing practices can create a synergistic lead generation system. Below, Roofer’s Guild outlines five tactics to generate high-quality roofing prospects in the Charlotte, North Carolina, area.

1) Local SEO

Local SEO is a form of search engine optimization that focuses on a local area, like Charlotte, NC. Like traditional SEO, Local SEO aims to rank your website on Google Search Results, but it also targets Google Maps and a unique SERP feature called the Local Map 3-Pack.

With Local optimization, your goal is to rank for local keywords like roofing services in charlotte, or charlotte roofing company. Both your website and Google Business Profile can rank for these terms with proper optimization.

Additionally, your GMB listing can rank for local queries like roofer near me.

  • Local Backlinks: You can reach out to local businesses (not direct competitors) and ask them to include a link to your site on theirs. Local links help to generate more local traffic to your site.
  • Long Tail Keywords: Using locally-oriented longtail keywords like “Roofer in Charlotte” in the copy of your website is another excellent way to boost local traffic and generate high-quality leads. 
  • Local Blog Content: Blogging is a great way to generate more web traffic for your site, but you should take it a step further. Include local keywords in your blog posts and write on topics that focus on local events or issues. 

Charlotte Local SEO Screenshot

2) Reputation Management

Gathering impressions is a significant first step to achieving local success online. Still, consumers will vet your company before making first contact. As a result, Charlotte roofing companies must attend to reputation management.

Online reviews are the foundation of your online reputation, especially on popular platforms like Google, Facebook, and Yelp. If your company lacks reviews or shows several negative reviews, you can expect to lose business.

Luckily you can enhance your online reputation through a series of tasks, including sending automated review requests to customers and replying to reviews on the various platforms. Another great tactic is showcasing online reviews on your website.

Charlotte Reputation Management Screenshot from Facebook

Include links to all of your review sites and send them via text or email. And don’t be afraid to simply ask for reviews. At least one report has shown that 72% of consumers will leave a review for a company if merely requested. 

3) Google Business Profile

Google Business Profile is a sub-category of Local SEO but essential enough to deserve particular focus. Not only does your business profile rank on Google Search Results for local queries, but it also showcases your Google reviews.

As a result, your Google My Business listing encapsulates Local SEO and Reputation Management in one form. Consumers can find your business and gain trust in your business, all from your Google Business Profile.

With this in mind, optimizing your Google listing is critical to acquiring local customers. So be sure to add photos to your listing and fill out your profile and FAQ section. 

The best thing about Google Business Profile is that it is absolutely free! You will need to go through a vetting process so that Google can confirm your company’s info, but you won’t have to pay any money. Once your business is verified, it’s easy to fill out your profile. You can get started here. And check out these tips for a more compelling profile:

  • High-Quality Images: Include HD images of your storefront, fleet, team, or completed projects.
  • Areas Served: Be sure to mention all your service areas.
  • Accurate Information: Be sure your business name, phone number, and physical address are correct and listed the same as on your website.

Google My Business Listing for North Carolina Roofer

A Google Business Profile allows Charlotte-area roofing companies to show up on the Local Map 3-Pack for queries like “roof repair near me” or “roofing repair charlotte.”

4) Attend Trade Shows

Getting out from behind your computer is also vital if you want Charlotte roofing leads. Trade shows are a great way to connect with contractors who could use your services even if you don’t have an exhibit. 

For the most part, you will be getting B2B (business to business) leads from trade shows, but those can be the most lucrative. People in roofing-adjacent (sheet metal, construction, general contractor, demolition, etc.) industries attend these trade shows, which is a great way to make business connections. 

Trade shows are especially helpful if you do commercial roofing work. For example, one trade show to check out if you operate in Charlotte is the Carolinas Roofing and Sheet Metal Contractors Association (CRSMCA) meeting. 

5) PPC Advertising

Pay Per Click advertising is a great way to gain valuable leads, whether your business is relatively new or established. It puts your ads that relate to people’s interests and search queries right on their computer screen. 

For example, if someone searches for “roofer in Charlotte,” even if your business doesn’t appear as one of the top results, your ad will. Therefore, it’s crucial to craft well-written and relevant landing pages to go with your ads, so it may be good to reach out to an agency for help. 

PPC ads should also be used to supplement your local SEO efforts. In other words, you shouldn’t rely solely on PPC ads. Building a brand is most important, which is why investing in a custom website and domain name legitimizes your company.

Roofing Leads Seattle: #1 Lead Generation Guide for Roofers

Roofing Leads Seattle (Guide Cover)

Roofing leads in Seattle come from various sources, but they are all acquired through the same tactics: SEO, PPC, Facebook Ads, Referrals, and Digital Marketing. Sometimes, traditional methods like door-knocking also generate leads in the Pacific Northwest.

The question for Seattle roofing contractors is – do you want to buy leads or generate them yourself? Buying leads is more expensive and less sustainable than manual lead generation. However, many roofers face the problem of not getting any leads, especially when first starting.

In the following guide, Roofer’s Guild breaks down how to generate roofing leads in Seattle, Washington. Before you know it, you can be the king of lead generation in Emerald City.

Buying Leads vs. Lead Generation

Lead Generation Infographic

The first decision you have to make is buying leads or generating leads. At Roofer’s Guild, we recommend lead generation because it produces more ROI and helps build a sustainable roofing business. However, some contractors may have to buy leads at the very beginning. Even so, you should still set up your own lead generation process.

Buying Roofing Leads

You can buy Seattle roofing leads from places like HomeAdvisor or Angi at an average cost of $50. However, buying leads enters your roofing company into the gig economy, making it dependent on another entity for new customers. While using this strategy in the short term can keep you afloat, you must parlay it into your own branded lead generation sources.

Generating Roofing Leads

Your business will ascend once you establish reliable lead generation sources under your brand. For example, your company website, Google Business Profile, and social media pages will serve as roofing lead sources in Seattle. You will not need to purchase leads once you start getting consistent leads from these branded online assets.

Lead Generation Methods for Seattle Roofers

There are some tried and true methods to get more inquiries online. Many roofers have been utilizing these strategies for decades, while others have lagged and suffered the consequences. The good news is that it’s never too late to implement these tactics and start getting new clients.

Search Engine Optimization (SEO)

SEO is the best way to get Seattle roofing customers in 2022. You can expect a consistent stream of organic leads by optimizing your website and Google Business Profile for the right keywords. 

The best part about SEO is that your rankings are free. So you don’t have to pay when somebody clicks on your website page or business listing. Local SEO is a sub-category of search engine optimization which involves ranking your Google Business Profile in the Local Map 3-Pack results.

Pay-Per-Click Advertising (PPC)

PPC is another way to get new customers by paying for clicks. Google Ads is the most common platform for PPC as roofing companies can advertise a lead capture landing page for specific Google keywords.

PPC lacks the long-term ROI of SEO since roofers must pay each time a person clicks on their ad. In addition, these clicks may be lower quality than organic ones in some cases because customers ready to buy roofing services often distinguish paid results from their organic counterparts.

Facebook Ads

Facebook Ads are similar to PPC in that roofers pay to advertise their services on a popular platform. The difference with Facebook Ads is that you can target consumers based on demographics and interests. 

You can also create Facebook Lead Ads to capture new clients directly on the Facebook platform. Facebook Ads are typically more visual than Google Ads, and intriguing the audience requires a creative advertisement.

Referrals

Once your company starts getting customers through various online sources, you will see an uptick in referrals. Essentially, a satisfied customer will tell friends and family members about your services, and you will get calls from those conversations. 

Some Seattle contractors even set up referral programs to incentivize existing customers to spread the good word about your company. These customers might get a discount or coupon for each referral they send to your business.

Online communities like Nextdoor present an opportunity for digital referrals, as homeowners may spread the word about a positive roofing experience to their online neighbors. You might also consider joining Seattle-area roofing associations to expand your network.

Digital Marketing

Roofing companies can use other forms of digital marketing to get new customers in 2022. For example, email marketing is a method of sending automated emails to potential customers or even existing ones needing future services. 

One way to build your email list is by offering a lead magnet on your website. Maybe you make a white paper or PDF available for download after visitors submit their email addresses. Even if these users don’t become clients immediately, they may eventually use your services.

Seattle Roofing Lead Generation Chart

Top Lead Generation Platforms for Emerald City Roofers

Now that you know the methods for lead generation let’s explore the top platforms on which to implement these strategies. Of course, most companies know that Google is the leading search engine in the United States, but other platforms can also help Seattle-area roofing companies get customers.

Google 

Google is the #1 search engine globally and certainly in Seattle. You can employ multiple strategies to get leads from Google, including SEO and PPC. In addition, Google Business Profile is a free business listing that allows you to rank for keywords on the Local Map 3-Pack.

Of course, you can also rank your website on traditional organic results. In addition, Google Ads is the top PPC platform and can yield reasonable costs per click with the correct keyword research strategy.

Facebook

Facebook is the top social media network in the U.S. and will continue to grow with its Meta brand initiative. The Metaverse is the future of the internet, and Seattle-area companies should utilize this platform ASAP.

For now, a Facebook Business Page remains a viable source of lead generation, especially if you’re willing to run Facebook Ads targeting homeowners in the Seattle, Washington area. 

YouTube

YouTube is great for building your company’s brand and establishing trust and credibility in Emerald City. Roofing contractors comfortable sharing their on-the-job work in video form can benefit from the exposure.

YouTube also helps your company website if you embed your videos on high-traffic pages. Video content is proven to convert visitors at a higher rate than only text content. In addition, you can share YouTube videos on social media platforms like Facebook.

Nextdoor

Nextdoor is an online community for neighborhoods. Just as neighbors would spread positive and negative feedback about roofing companies to their neighbors pre-internet, they do the same thing now online. 

As you know, word of mouth travels much faster in digital form. As a result, building credibility in Seattle neighborhoods can get the word out quickly about your roofing business.

Screenshot of Nextdoor page for Seattle, WA

The Bottom Line for Seattle Roofing Companies

Whether you buy leads or generate them yourself, the inquiries come through the same platforms and use the same methods. Therefore, to grow your business long-term, you must take ownership of the lead generation process rather than paying a 3rd party that utilizes that process.

Buying leads keeps your Seattle roofing company in the gig economy and hinders its growth and sustainability in 2022. In contrast, building branded lead-gen sources across the internet landscape can produce consistent leads and put your company on the fast track to success.

The #1 Guide To Roofing Leads in Texas (w/Generation Tips)

Roofing Leads Texas

Roofing leads in Texas are a hot commodity in the roofing industry. As a roofer, it’s crucial to have a steady stream of roofing leads coming in so that you can keep your business afloat. That’s why it’s essential to use SEO and other digital marketing strategies to generate roofing leads in Texas.

One way to generate roofing leads is by using search engine optimization (SEO). By optimizing your website for keywords related to roofing, you can bring in more traffic from potential customers who are searching for roofers online.

You can also use paid advertising methods, such as Google Ads and Facebook Ads, to target potential customers interested in roofing services.

Another great way to generate roofing leads is social media, such as Instagram and Twitter. By creating engaging content on these sites, roofers can attract the attention of users who are interested in roofing services. These roofing leads can become potential customers, helping roofing companies like yours thrive.

Types of Roofing Leads in Texas

There are two types of roofing leads that roofers in Texas should focus on, exclusive roofing leads and shared roofing leads. Which kind of roofing lead is better? That depends on your business strategy. If you’re looking to grow long-term, exclusive roofing leads are a better option.

Infographic Comparing Exclusive and Shared Leads

Exclusive Texas Roofing Leads

Exclusive roofing leads are leads that are only available to you and you alone. This means that you’re the only roofer getting contacted about the potential job. Leads that come through your marketing campaigns like SEO and Facebook Ads are exclusive to your company.

Shared Roofing Leads in TX

On the other hand, shared roofing leads are leads that multiple roofers share. This means that you’re not the only one getting contacted about the potential job; other roofers are also getting contacted. 

In addition, most shared leads come from 3rd-party lead brokers and limit the chances of repeat customers.

Best Lead Generation Methods in Texas

There are dozens of ways to acquire leads online in 2022. However, investing your resources in the best methods will optimize your process and produce a higher ROI. 

The worst thing you can do is aimlessly distribute your marketing budget on a trial and error basis. Instead, learn from the existing data to maximize your budget in 2022.

Lead Generation Infographic

SEO

SEO is a great way to generate roofing leads in Texas. By optimizing your website for keywords related to roofing, you can bring in more traffic from potential customers who are searching for roofers online. 

You can also get SEO traffic through your Google Business Profile by optimizing for the Local Map 3-Pack.

Content Marketing

Content marketing is an excellent lead generation method. By creating roofing content that’s engaging enough to go viral, roofers can attract the attention of users who are interested in roofing services. 

In addition, you can share blog posts on social media and potentially earn inbound links, which strengthens your domain authority.

Facebook Ads

Getting roofing leads on Facebook Ads is achievable with the right strategy. By targeting roofing-related keywords and custom audiences, roofers can get in front of Facebook users searching for roofers. 

Companies can use the Facebook Lead Ads feature to acquire contact information directly.

PPC roofing leads are less valuable than organic SEO but are still worthwhile with an optimized landing page. It’s crucial to brand your landing page for your company so that consumers will remember your logo next time they need roofing services.

Commercial Roofing Leads in Texas

Some roofers work exclusively on commercial properties, which requires a different marketing strategy. In addition, commercial leads are typically harder to come by because they lead to higher-ticket services. 

As a result, commercial roofing leads are extremely valuable for Texas roofing companies.

Commercial Roof Coating Leads

Commercial roof coating leads are an excellent opportunity for roofers in Texas. By specializing in roof coatings, roofers can offer their clients a more affordable option that still results in a durable and long-lasting roof.

Roof coatings are a specialized roofing material that can apply to an existing roof to protect it from the elements. Unlike traditional roofing materials, roof coatings do not require a complete roof replacement and can be applied in a single day. 

This makes roof coatings an affordable option for businesses looking to protect their roof without spending a lot of money.

Commercial Roof Replacement Leads

Roof replacement leads can energize roofers in Texas. By specializing in roof replacements, roofers can offer their clients a high-ticket service that results in a significant profit.

Replacing a roof is a big job that can be costly for businesses. As a result, roof replacement leads are extremely valuable for Texas roofing companies.

Roof replacements are a specialized type of roofing service that requires the expertise of a professional roofer. However, commercial businesses are willing to invest to ensure the job gets done right the first time.

Best Cities for Texas Roofing Lead Generation

Texas is a large state with plenty of opportunities for roofing companies. However, some cities are more lucrative than others regarding roofing lead generation. The five best cities for roofing leads in Texas are:

Houston Roofing Leads

Houston is the largest city in Texas and one of the most populated cities in the United States. As a result, there’s a lot of opportunity for roofing companies in Houston. 

The city is also home to several major industries, including energy, healthcare, and transportation. This makes Houston an excellent market for roofing services.

Dallas Roofing Leads

Dallas is the second-largest city in Texas and is home to several Fortune 500 companies. The city is also a major center for commerce and business. There are lots of commercial buildings in the Dallas area.

As a result, roofing companies can increase their revenue by targeting roofing leads in Dallas.

San Antonio Roofing Leads

San Antonio is the third-largest city in Texas and has plenty of roofing opportunities for roofers looking to expand their customer base. In addition, this city is home to many large corporations, including Valero Energy and Tesoro Petroleum. 

The city makes roofing leads in San Antonio extremely valuable for roofing companies looking to grow their roofing services business.

Austin Roofing Leads

Austin is the fourth-largest city in Texas and has plenty of roofing opportunities for roofers looking to expand their customer base. Austin is also home to major corporations, including AMD, Apple, Flextronics International, Samsung Austin Semiconductor, National Instruments Corporation, and Whole Foods Market. 

Austin roofing leads are a commodity and very competitive amongst contractors. Branding your roofing business online helps secure leads from well-known companies.

Fort Worth Roofing Leads

Fort Worth is the fifth-largest city in Texas and has plenty of roofing opportunities for roofers looking to expand their customer base. In addition, this city is home to several large corporations, including Pier 1 Imports, Radio Shack Corporation, AMS Research Corporation, and Alcon Laboratories.

As a result, Fort Worth leads are intriguing to roofing companies that can profit from local jobs. In addition, Fort Worth contractors can dominate the Fort Worth area with proper marketing like SEO and PPC as competition is less fierce.

How To Generate Roofing Leads in Atlanta, GA (The 2023 Guide)

Roofing Leads Atlanta

There are various ways to get more roofing leads in Atlanta in 2023. However, a few methods work better than others, and that’s where you should invest your resources through time and money. Attempting to chase down leads one by one puts you in the gig economy with zero chance for growth and sustainable success. 

Below, Roofer’s Guild outlines how to get more Atlanta roofing leads, the intelligent way.

What Are Atlanta Roofing Leads?

Atlanta roofing leads are prospects who show interest in roofing services in the Atlanta, GA area. If your roofing company services the city of Atlanta, you want as many customers as possible. Prospects can demonstrate interest by submitting contact information like an email address or phone number.

Types of Roofing Leads in Atlanta, Georgia

There are many types of roofing leads in Atlanta, but the most valuable are usually commercial, metal, and roof coating. These leads have the highest payouts on a per-job basis, increasing their lifetime value. As a result, you can afford to spend more to acquire these leads since they produce a more significant ROI.

Commercial Roofing Leads

Atlanta-based roofers know that commercial jobs pay more, so leads are more valuable. But, of course, there are fewer total commercial jobs available, so they are in higher demand. Still, if you can secure commercial roof replacement jobs or repair jobs, you can be in line for a significant payday.

Metal Roofing Leads

Roofers in Atlanta understand the value of a metal roofing job. While many metal roof jobs are for commercial properties, some residential homes also have metal roofs. These jobs tend to cost more, making them a higher-ticket item for your service business. If you can get more metal roof leads for your Georgia roofing company, you will recognize the ROI.

Roof Coating Leads

An average roof coating costs $1,211, which means if you can secure a lead for $50-$100 per lead, you are making a substantial return on investment. Therefore, Georgia-based roofing contractors should invest their resources in acquiring these types of leads so they can consistently produce a more significant ROI for their company in 2023. 

Methods To Get Roof Leads in Atlanta

There are several proven methods to produce low-cost roofing leads in Atlanta. Of course, you can also buy Atlanta roofing leads from brokers, but they end up costing you more money without growing your company. So instead, try to utilize the following lead generation methods in 2023:

Search Engine Optimization

The most efficient way to get leads is to invest in SEO for roofers. Leads from organic search results cost the least amount and produce the most excellent lifetime value. In addition, users who find your company on Google are more likely to convert and become repeat customers. 

Google Business Profile

Claiming and optimizing a Google Business Profile can help you generate consistent leads on Google Maps. This process is a sub-section of SEO known as Local SEO. The algorithm uses your profile’s proximity, relevance, and prominence to showcase your services to nearby local searchers. The goal is to rank within Google’s Local Map 3-Pack.

Email Marketing

Consistently emailing subscribers with new offers and updates helps keep them engaged and more likely to buy your services. In addition, of course, since roofing consumers often need regular services, you can expect to keep former and future clients engaged. Of course, to get a list, you will need to accumulate email submissions, typically through your website.

Exclusive Leads vs. Shared Leads

When you generate leads yourself, these are exclusive leads. However, some companies sell exclusive leads to roofers, too. Still, many lead services sell shared leads that hold less value and produce lower ROI. 

Understanding the difference between an exclusive and shared lead is vital.

Infographic Comparing Exclusive and Shared Leads

Exclusive Leads

An exclusive lead is a prospect who contacts your company directly without showing interest in other roofing companies. Of course, leads you generate through SEO, Google Business Profile, and your company website will always be exclusive. However, some lead brokers will sell your company an exclusive lead which means they only sell it to you.

Shared Leads

In contrast, shared leads are prospects who contact multiple roofing companies for the same service. They all need one roofer, but it’s a first-come, first-serve basis. As a result, these leads hold less value and almost always come from a 3rd party lead service. Be careful when paying for these leads, as they can limit your company’s growth and sustainability.

Optimizing an Atlanta Roofing Website for Lead Generation

SEO is a great way to drive traffic to your roofing company website, but you must convert those users once they land on your page or post. Optimizing your site for lead-gen requires inserting calls-to-action throughout your website—these CTAs garner contact information from potential customers.

Calls To Action (CTAs)

A CTA is a clickable phone number or contact form on your website. For example, most roofing websites have CTAs in their header and footer, among other areas. A compelling call-to-action creates urgency for the user and makes it very simple to submit their contact information. Remember that CTAs can also lead to other landing pages, creating a funnel.

Keyword Targeting

Many Atlanta contractors make the mistake of thinking a simple one-page website will convert their customers. The reality is you need pages and posts to target a wide range of services and topics. Not only does targeting extensive keywords help your SEO, but it also converts a deeper pool of potential clients. For example, a page about tile roof repair must be separate from your shingle roof repair page.

User Experience

When users arrive on your website, they should have a positive experience. For example, your navigation menu should be clear and precise, your loading times should be fast, and your security should be notable (via SSL certificate). Furthermore, your content should be grammatically correct, readable, and easy to consume.

Roofing Software to Generate Leads in Atlanta

We’d be remiss, not to mention software that helps with Atlanta lead generation. Several types of software can get more customers, but we will note review generation and schema pinning. Multiple tools exist for these software types, so it’s up to you to find the brand that works best.

Review Generation

Getting more reviews boosts your Google Maps rankings and converts more users. As a result, software that helps generate reviews is critical. Go for a tool that automates review requests and shows you how many reviews your company has on each platform (Google, Facebook, etc.)

Schema Pinning

This technology has multiple terms, including schema pinning and heat mapping. The idea is to publish proof of your Atlanta roofing jobs on your website. Showing potential clients that you’ve worked directly in their service area helps increase conversions while boosting Local SEO.

3 Ways to Acquire (Exclusive) Roofing Leads in Las Vegas

Blog Cover for Roofing Leads Las Vegas Showing Vegas Skyline

Las Vegas roofing leads are extremely valuable. After all, Vegas is one of the most unique cities in the United States. A thriving tourist and hospitality industry is at its heart, which helps fuel the local economy. 

It’s a gem in the desert, and outside of its bustling strip is a massive suburban residential area. In fact, Las Vegas real estate is currently among the hottest in the country

As a roofing contractor operating in the Las Vegas area, your business should be booming. 

New housing developments get approved almost every day. Meanwhile, Real estate agents capitalize on the thriving housing market and a massive influx of new residents looking for property inspections.

The only problem for roofers is that competition can be rather brisk. 

So how do you stand out and earn your fair share of this surging market? With roofing leads, of course. 

The more leads you get, the more opportunity you have to close sales and grow your local market share. Roofing leads in Las Vegas can be hard to come by, though. 

The following post is dedicated to helping roofing contractors in the Las Vegas area acquire new and exclusive leads. 

Exclusive Las Vegas Roofing Leads

There is a big difference between exclusive and shared leads. Exclusive leads are the ones you really want to vie for because they are leads with a higher likelihood of purchasing intent. 

In other words, exclusive leads have been nurtured. As a result, they represent people who are more likely to need and be ready to pay for roofing services than other leads. 

There is another distinct advantage that exclusive leads have over other types of leads: they are not shared with other contractors. 

With shared leads, a lead-generation company may sell the same lead to multiple contractors. But, in the end, the contractors have to compete with one another for a single customer. 

That’s not something you have to worry about with exclusive leads. As a result, exclusive leads give you a much higher chance at converting the customer and making a sale. 

This is why you always want to have as many exclusive leads in the pipeline as possible. But how can you drum up exclusive leads? Here are some of the best methods for generating exclusive leads in 2022.

Infographic Comparing Exclusive and Shared Leads

1) Retargeting Ads

In 2022, retargeting ads will be potent tools for professional marketers and business owners alike. For example, if you want to get more roofing leads in Las Vegas, this is one of the most effective ways to do it. 

A retargeting ad essentially follows a web surfer around the internet after they have shown interest in your website or online content. 

Say someone visits your website but leaves without scheduling an estimate, asking for more information, or taking any other kind of action. With retargeting ads, your online ads will appear on other websites that they visit. 

It may sound annoying, but it really does work. In fact, some industries have reported that retargeting ads increased their conversion rates by up to 150%!

Retargeting ads can also help increase your brand awareness. For example, when someone visits your site but does not complete a purchase, a retargeting ad can reach them after leaving the site.

Retargeting ads fulfill many important digital marketing roles, including increasing brand awareness, following up with prospective clients, increasing online presence, and generating more exclusive leads. 

2) Local Business Reach

Roofing contractors fail to tap one of the most valuable resources for lead generation: other businesses. But, of course, we aren’t talking about competing roofing businesses. 

You can increase your roofing leads in Las Vegas by reaching out to local businesses related to or involved with the roofing trade but not a part of it. Here are a few good examples:

Real Estate Agents

Real estate agents always need a good roofing contractor they can depend on for roofing inspections and repairs on roofs to get their properties ready for the market. 

And remember, the real estate market in Vegas is red hot right now, so this is a grand opportunity to start making some valuable friends. Be sure to present prospective partners with your portfolio of work and references if you have any so they can see what you are capable of. 

General Contractors 

New tracts are going up almost every month in Las Vegas, and there are a lot of general contractors in the desert that needs the services of a reliable roofing contractor. 

Reach out to all the local general contractors you can find. If you do commercial work, don’t forget about the contractors who specialize in commercial construction. 

Hardware Stores

You’d be surprised at how many leads you can get by making facetime with some of the local hardware stores in the area. In addition, you can ask the proprietors to leave some business cards for their customers.

Conversely, you can develop professional relationships with them to earn recommendations and referrals. Trust is a significant factor in business networking; sometimes, you achieve that through organic means.

3) Email Marketing

Email marketing is another excellent way to remind customers that you are ready and available to work. Email marketing for roofers is still a great way to get leads, as the ROI is through the roof. 

You can generally expect $42 in conversions for every $1 you spend on email marketing. Here are some tips for a successful email marketing campaign:

  • Don’t Spam: Consumers don’t want a deluge of emails every day. Sending an email a few times a month should suffice for your roofing business. 
  • Personalize Content: Make the content unique to a customer based on their previous interests. Studies have shown that emails with a personalized subject line get opened way more frequently.
  • Enhance Content: Send prospective customers content that would actually interest them. Sales-based emails are OK in moderation but focus more on value-filled blog posts, videos, and podcasts.

Bonus Tip: Buy Las Vegas Roofing Leads

Newer roofing companies can buy exclusive leads in the Las Vegas market. There are two primary ways to purchase leads in 2022, which are 3rd party lead brokers and self-branded digital asset building.

3rd Party Lead Brokers

You can buy leads from a 3rd party that charges you per lead. There is undoubtedly an upside for brand-new companies that must prove themselves in the community. However, the downside comes long-term when customers return to the broker rather than your roofing company.

Branded Digital Assets

The second method involves signing up for SEO services. For example, suppose you can hire a digital marketing agency. In that case, you can essentially buy leads by paying for branded digital assets. Think about your company website and Google Business Profile, for example.

Buy Siding Leads in 2022 (+ 5 Helpful Lead Generation Tips)

Siding Leads Blog Cover Showing Siding and Bog Title

Roofing companies would love to generate more siding leads in 2022. Think about it; most roofing contractors offer other home improvement services like gutter, window, and siding. 

Branching out into other areas of home improvement is usually suitable for business. By providing more solutions to your clients, they can utilize your services more frequently.

In addition, you can use these services as an entry point into new customer relationships. But first, you must understand how to generate siding leads in 2022.

In the following post, Roofer’s Guild outlines the advantages of buying siding leads and offers tips for generating new siding leads organically. 

Buy Siding Leads in 2022

Leads are the lifeblood of any home service business, so roofers naturally want to buy siding leads.

As a result, an estimated 47,000 active siding contractor businesses are operating in the United States. 

Buying quality siding leads can give you a considerable advantage and help give your business the jumpstart it needs. Here are just some of the reasons you should be buying siding leads in 2022:

List of Reasons to Buy Siding Leads

Exclusive Siding Leads

Any decent lead-generation service should be able to offer you exclusive leads. Exclusive leads mean that those leads aren’t being sold to anyone else but you. 

Exclusive leads have a higher chance of conversion since you won’t compete with other roofers. On the other hand, platforms that sell shared leads are typically cheaper but less profitable.

Qualified Leads

While digital marketing efforts produce the highest quality leads, they also attract visitors who have no interest in buying your services.

Buying prospects from a lead-gen platform ensures qualified leads. With marketing, you may be getting clicks on your site and ads, but not from people ready to pay for your service. 

When you buy siding leads, some services will offer prospects who have already gone through a sales funnel. These are qualified leads and represent consumers who are more apt to make a purchase. 

The downside is that prospects who enter a sales funnel for a 3rd party platform will return to that platform next time they need services instead of your roofing company. As a result, the lifetime value is limited.

No Long-Term Obligation

Most reputable lead-generation services will allow you to cancel at any time. Ideally, buying leads will increase your brand awareness and generate a steady customer base without investing in a service long-term.

Eventually, though, investing in marketing is more sustainable. Once your business makes good revenue, you will want to generate leads through SEO, content marketing, and Facebook Ads.

Service Pause

Some lead-generation services will also allow you to pause your service anytime. For example, if you get slammed with new leads, you might opt to pause the service to tend to all of your new customers.

As a result, you won’t pay for leads you don’t have the time to follow up on. 

Fast Results

Buying leads is a shortcut to all the work and time required for digital marketing efforts. Signing up with a lead generation platform ensures that you will get prospects quickly.

The price you pay is in long-term value, as we noted in the qualified leads section. While you get customers quickly, they don’t view your company as the authority. Instead, they return to the lead-gen platform for services.

Some companies don’t have the luxury of waiting six months to optimize a website and appear on search engine results. Still, it is wise to work on your online presence even as you purchase leads from 3rd parties. This way, you can eventually use your own assets to get customers.

Lead Generation Tips for Siding Companies

You shouldn’t have to buy leads in perpetuity. Eventually, you’ll either go out of business or grow enough to produce your own branded lead generation platforms (i.e., your company website).

While lead buying may always remain a small part of your overall marketing strategy, it should take a backseat as your business starts to pick up steam. 

Remember, you will need to replace it with solid lead-generation tactics. Here are a few ways you can begin to generate new leads without having to buy them:

List of Lead Generation Tips for Siding Contractors

Google Business Profile

You should already be on Google My Business (now called the Google Business Profile). But being on these platforms isn’t enough. When it comes to home services, people want to see what you are capable of – not just read about it. 

Remember to post plenty of high-quality pictures of your siding work and add siding as one of your services. These additions can help you appear on the Local Map 3-Pack for Google search results.

Email Marketing

Email marketing has a solid conversion rate compared to other facets of digital marketing. It is a great way to keep in touch with your customers. Producing email drips keeps consumers engaged and increases brand awareness. 

Remember that a huge factor in generating siding leads is simply reminding consumers that you are around. In addition, it helps to segment email subscribers by needs, locations, and special considerations.

A friendly email now and then is a great way to keep your brand fresh in the minds of past customers and unconverted leads. In addition, targeting segments with customized emails make your audience feel like you understand their needs.

Reputation Management

Marketing experts agree that customer reviews are powerful lead-generation tools. They can attract leads who are already looking to make a purchase since web surfers aren’t just going to randomly read a review about a siding business. 

Suppose someone reads reviews about a siding contractor. In that case, that means they are interested in siding work if not already prepared to pay for service. 

Be sure that you are present on as many review sites as possible, especially Angie’s List, Houzz, Home Advisor, and Google My Business. Also, be sure to respond to as many reviews (good and bad) as possible. 

Search Engine Optimization 

Getting leads is all about making your company more visible to consumers interested in your services. SEO is the best way to make your company as visible as possible online. 

Through keyword research and on-page SEO, you can rank your website for various terms related to siding. Customers click on your website when they search for these terms, and your landing page converts them.

SEO and digital marketing should be your priority as your siding business gets a solid footing in your local market. In addition, organic traffic is cheaper and more sustainable than having to continually buy siding leads. 

Get Siding Leads From Roofer’s Guild

At Roofer’s Guild, we help roofing companies like yours acquire high-quality siding leads in 2022. Our lead generation process produces a consistent stream of leads using SEO, website design, content marketing, and calls to action. 

Finding trustworthy marketers can be a challenge in the roofing industry. Many agencies look to manipulate roofers by selling them long-term contracts and locking them into a mediocre process. We look to help roofing contractors empower themselves to master their marketing.

5 Methods to Generate Roofing Leads in Denver, CO

Denver Roofing Leads

As a roofing company based in Denver, Colorado, your goal is to generate roofing leads

Most companies invest in some online presence, whether SEO, PPC, or Facebook Ads, to get more prospective customers.

But every one of your competitors is doing something too, so standing out becomes a challenge.

The more leads you have, the more able you will be to get through the slow months. And in Denver, the quiet months could feel like years. 

Generating leads is one of the most important and challenging things to do in 2022. If you feel that you have tapped out your lead-generating potential, take a look at the following list of tips for drumming up more roofing leads in Denver.

1) Partner Up

Forming business partnerships can open you to a new demographic of leads. Think about local businesses you often encounter in your work as a roofer. Real estate agents and local hardware stores are good places to start. 

Reach out to these business owners and offer your services and promotion. For instance, you can ask the local mom-and-pop hardware store that you frequent for your supplies if you could leave your cards on their checkout stands or if they can include a link to your site on their website. 

Partnering up with real estate agents or companies can be incredibly lucrative. For example, you could offer their services for roofing inspections, and in return, they could refer their clients to you. But, of course, real estate agents are always in need of roofing services anyway, so reaching out to a local agent or two is a good lead-generation tactic in and of itself. 

2) Get More Reviews

Online reviews have become a commodity for businesses in the digital age. Studies have shown that most consumers will read at least one review before purchasing a product or service – some polled consumers reported that they read more than ten reviews before making a decision.

People look to online reviews to see what kind of experience they can expect from roofing companies. In addition, reviews help with visibility; the more reviews you have to read online, the more people will see your business. 

But how do you get more reviews? It would help if you started by starting a Google My Business profile for your roofing company. It’s free, easy, and will instantly increase the online visibility of your business if you don’t already have a profile. 

Of course, it helps to be as present as possible on review sites like Houzz, Angie’s List, and Yelp. However, investing in reputation management tools is also a great way to get more reviews and leverage your current ones to generate more Denver roofing leads.

3) Invest in PPC

PPC stands for Pay Per Click. It’s a form of online advertising in which you only pay when someone clicks on your ad. While PPC advertising has caught some flack over the years for being “unsustainable” or a black hat form of marketing, it can give your company a shot in the arm regarding leads. 

PPC ad campaigns can be beneficial if your roofing business is new. PPC ads are a great way to increase visibility in your local market. The best thing about them is that they can target specific audiences. In other words, you can make it so that your PPC ads show up only for people who have searched for or otherwise showed interest in roofing services. 

Another good thing about most PPC ad services like Google Adwords is setting a strict budget. This way, there’s no chance of accidentally going over your advertising budget. Setting a low budget at first is an excellent way to save money and see how effective your PPC ad campaign is. 

If you are getting a good return on your low-budget PPC ad campaign, you can think about increasing the budget for even more leads. 

4) Trade Shows

The old ways aren’t dead. Trade shows are still a hotbed for roofing leads. While you must be more careful with them now that we live through a pandemic, trade shows are still a great way to establish industry connections and get B2B leads. 

Trade shows can be beneficial if you happen to specialize in commercial roofing. Many other businesses attend trade shows, and you may find that most of your leads come from exhibitors rather than attendees. The Colorado Roofing Association still holds annual trade shows that are a must-attend for roofers in Denver. 

You don’t even have to be an exhibitor to get roofing leads from trade shows. Just showing up and talking to other attendees and exhibitors could be enough to spark valuable business connections and gain Denver roofing leads. 

5) Local SEO

Roofing is most certainly a local business. So if your current SEO strategy doesn’t emphasize your local market, you are probably wasting money. Targeting longtail keywords that include “Denver, CO” or an even more specific neighborhood is an excellent first step for local SEO. Here are some other ways you can optimize for local SEO:

  • Create blog content that focuses on local news or events
  • Create different location pages for every area that you service
  • Get backlinks from local businesses and organizations
  • Optimize your site for mobile web browsers

There’s much more to local SEO, so it’s usually a good idea to partner up with an SEO agency to help you with the technical details. 

Get More Denver Roofing Leads

Here at Roofer’s Guild, it’s our job to provide roofers in the Denver area and beyond with helpful resources. Our industry experience means we can craft a specialized digital marketing campaign to help you get more leads and convert more leads. In addition, we provide lead generation services to Denver-area roofing companies. So contact us today to get started.

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