4 Ways to Get More Roofing Leads in Austin, TX (2024 Update)


Roofing Leads Austin

Getting roofing leads in Austin, Texas, can be challenging if you don’t understand how marketing works.

For example, roofers that buy leads from HomeAdvisor or other 3rd party platforms keep themselves in the gig economy without a measurable way to scale their roofing company.

The roofing industry has shrunk by 2.6% heading into 2024 so far. As a result, many companies compete for roofing clients in Austin, TX.

However, the companies that increase yearly revenue produce their own lead generation system rather than relying on other brands.

So, you probably wonder how the top roofers get leads. While industry growth continues upward, smaller companies find it harder to get roofing leads in Austin. That’s why we want to offer all the Austin roofers out there an updated list of roofing lead generation tips.

If you would like to work with a marketing expert to get more roofing leads in Austin, don’t hesitate to reach out to us here at Roofer’s Guild and check out these 11 methods to get more roof leads in 2024.


1) Content Marketing

Content marketing is still one of the hottest tips for generating roofing leads in Austin for 2024. Why? Because people would rather hear about your company through an informative blog post than a paid advertisement. 

The bottom line is that people are leery of advertisements. While ads still have their place in the lead generation process, more emphasis should be on generating organic traffic through value-rich blogs, videos, and social media posts. 

Start one now if you don’t already have a roofing blog that offers helpful information about roofing to your readers. If you have not invested in making high-quality videos that teach the viewer a thing or two about roofing, give it a try.

Remember that the goal is to compose compelling content that engages readers and provides valuable information and resources.


Austin Roofer Content

Content Marketing Helps Brand Your Roofing Business


2) Lead Magnets

Lead magnets can take different forms, but the goal is to get people to provide you with valuable contact information to remarket them later. Some examples of lead magnets include:


  • White Papers: White papers can be case studies that go over some aspects of roofing in detail. They are educational write-ups that you can offer in exchange for contact information. 
  • Webinars: Think of one of the most common roofing problems that people have in Austin. Compose a short educational speech on the topic and promote it as a webinar on your website and social media outlets. You can offer access to the webinar in exchange for contact information. You can also include a Q&A portion where the people who join can ask questions. 
  • Promotions: Offer special promotions on roofing services in exchange for people signing up for your newsletter or email list. 

Lead magnets are beneficial if you emphasize email marketing in your digital marketing campaign. They can help you get a good list of contacts who may be ready to make a purchase.

Still, lead magnets can get you the precious contact info you need, whether your marketing efforts are digital or analog. 

Lead magnets compel website visitors to submit their contact information, thus entering your roofing sales funnel. Conversion rates increase substantially once the individual submits their info.


Lead Magnet Example

Lead magnets attract top-of-the-funnel consumers by exchanging a value proposition for contact information.


3) Retargeting Ads

Retargeting ads are emerging as one of the most effective lead generation tactics for 2024. A retargeting ad will display a specific ad based on how someone has interacted with your website in the past.

For example, let’s say someone visited your website’s “shingle replacement” page but didn’t schedule an estimate or complete a sale. 

The service provider will display your shingle replacement ad to visitors on other websites with retargeting ads.

Retargeting ads essentially remind consumers that they are interested in a product or service. But, more importantly, they are very effective. 

One study showed that retargeting ads are about ten times more effective than regular display ads. While regular display ads earn a click about 0.07% of the time, retargeting ads get clicked on 0.7% of the time. Therefore, the more clicks your ad gets, the more leads will come to your website. 

Retargeting ads are effective because rather than showing consumers a random advertisement that they might have zero interest in, retargeting ads show people ads about things that they have shown interest in previously.

Remarketing produces higher conversion rates than typical first-time advertising since the user is already familiar with your brand and has demonstrated some level of interest in your services.


Retargeting Example

Users with previous exposure to your roofing brand are more likely to engage with an ad on social media platforms.


4) Brand Authority

When marketers talk about building a brand, it usually sounds like BS. But the reality is that the most successful roofing companies in Austin, TX, feature an established brand.

You can build your brand by investing in a high-quality business website and on-page SEO. You should also invest in reputation management on your Google Business Profile.

Brand authority increases visibility because Google ranks larger brands, and other websites link to authoritative companies.

However, the true power of brand authority manifests through conversion rate. When they trust the company’s brand, consumers are far more likely to buy roofing services in Austin, TX.

While part of branding is your company name and logo, much of it comes down to marketing. Of course, performing excellent services accelerates your branding process, but you still need to showcase your work.

If nobody knows about your roofing jobs, there’s no way to cash in on your successful performances.


Blurb About Website Branding for Roofers With Logo

More Roofing Leads in Austin

All the tips mentioned above are things you can do right now. However, if you really want to maximize the lead-generating potential of your roofing business, you have to work with the experts.

Here at Roofer’s Guild, we can establish a steady flow of quality leads for your business.

Learn more about SEO for roofers and marketing tactics that help create a steady stream of prospects with great potential to become repeat customers.

Our team constantly studies the most effective methods to grow your business.