Roofing lead generation is an important aspect of all local roofing businesses, but the methods for maximizing customer inquiries vary significantly.
For Denver roofing companies, variables like climate, competition, employees, and brand recognition all influence your ability to generate roofing leads consistently.
If you feel like your business has fallen short of its lead-generating potential, consider the following list of tips for getting more roofing leads in Denver.
1) Partner Up
Forming business partnerships can open you to a new demographic of leads. Think about local businesses you often encounter in your work as a roofer. Real estate agents and local hardware stores are good places to start.
Reach out to these business owners and offer your services and promotions. For instance, you can ask the local mom-and-pop hardware store that you frequent for your supplies if you could leave your cards on their checkout stands or if they can include a link to your site on their website.
Partnering up with real estate agents or companies can be incredibly lucrative. For example, you could offer their services for roofing inspections, and in return, they could refer their clients to you.
Real estate agents are always in need of roofing services anyway, so reaching out to a local agent or two is a good lead-generation tactic in and of itself.
2) Get More Reviews
Online reviews have become a commodity for businesses in the digital age. Studies have shown that most consumers will read at least one review before purchasing a product or service – some polled consumers reported that they read more than ten reviews before making a decision.
People look to online reviews to see what kind of experience they can expect from roofing companies. In addition, reviews help with visibility; the more reviews you have to read online, the more people will see your business.
But how do you get more reviews? It would help if you started by starting a Google My Business profile for your roofing company. It’s free and easy and will instantly increase the online visibility of your business if you don’t already have a profile.
Of course, it helps to be as present as possible on review sites like Houzz, Angi’, and Yelp. However, investing in reputation management tools is also a great way to get more reviews and leverage your current ones to generate more Denver roofing leads.
3) Invest in PPC
PPC stands for Pay Per Click. It’s a form of online advertising in which you only pay when someone clicks on your ad. While PPC advertising has caught some flack over the years for being “unsustainable” or a black hat form of marketing, it can give your company a shot in the arm regarding leads.
PPC ad campaigns can be beneficial if your roofing business is new. PPC ads are a great way to increase visibility in your local market. The best thing about them is that they can target specific audiences.
In other words, you can make it so that your PPC ads show up only for people who have searched for or otherwise showed interest in roofing services.
Another good thing about most PPC ad services like Google Adwords is setting a strict budget. This way, there’s no chance of accidentally going over your advertising budget. Setting a low budget at first is an excellent way to save money and see how effective your PPC ad campaign is.
If you are getting a good return on your low-budget PPC ad campaign, you can think about increasing the budget for even more leads.
4) Trade Shows
The old ways aren’t dead. Trade shows are still a hotbed for roofing leads. While you must be more careful with them now that we live through a pandemic, trade shows are still a great way to establish industry connections and get B2B leads.
Trade shows can be beneficial if you happen to specialize in commercial roofing. Many other businesses attend trade shows, and you may find that most of your leads come from exhibitors rather than attendees. The Colorado Roofing Association still holds annual trade shows that are a must-attend for roofers in Denver.
You don’t even have to be an exhibitor to get roofing leads from trade shows. Just showing up and talking to other attendees and exhibitors could be enough to spark valuable business connections and gain Denver roofing leads.
5) Local SEO
Roofing is most certainly a local business. As a result, if your current SEO strategy doesn’t emphasize your local market, you are probably wasting money.
Targeting longtail keywords that include “Denver, CO” or an even more specific neighborhood is an excellent first step for local SEO.
Here are some other ways you can optimize for local SEO:
- Create blog content that focuses on local news or events
- Create different location pages for every area that you service
- Get backlinks from local businesses and organizations
- Optimize your site for mobile web browsers
There’s much more to local SEO, so it’s usually a good idea to partner up with an SEO agency to help you with the technical details.
Get More Denver Roofing Leads
Here at Roofer’s Guild, it’s our job to provide roofers in the Denver area and beyond with helpful resources.
Our industry experience means we can craft a specialized digital marketing campaign to help you get more leads and convert more leads.
In addition, we provide lead generation services to Denver-area roofing companies. So contact us today to get started.
