Author Archives: Roofers Guild

Jan '22

How To Generate Roofing Leads in Atlanta, GA

There are various ways to get more roofing leads in Atlanta. However, a few methods work better than others, and that’s where you should invest your resources through time and money.

Attempting to chase down leads one by one puts you in the gig economy with zero chance for growth and sustainable success.

Below, Roofer’s Guild outlines how to tactically get more Atlanta roofing leads for your business.

What Are Atlanta Roofing Leads?

Atlanta roofing leads are prospects who show interest in roofing services in the Atlanta, GA, area.

If your roofing company services the city of Atlanta, you want as many customers as possible.

Prospects can demonstrate interest by submitting contact information like an email address or phone number.

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Types of Roofing Leads in Atlanta, Georgia

Atlanta has many types of roofing leads, but the most valuable are commercial, metal, and roof coating.

These leads have the highest payouts on a per-job basis, increasing their lifetime value.

As a result, you can afford to spend more to acquire these leads since they produce a more significant ROI.

Commercial Roofing Leads

Atlanta-based roofers know that commercial jobs pay more, so leads are more valuable. But, of course, there are fewer total commercial jobs available, so they are in higher demand.

Still, if you can secure commercial roof replacement or repair jobs, you can expect a significant payday.

Metal Roofing Leads

Atlanta roofers understand the value of metal roofing. While many metal roof jobs are for commercial properties, some residential homes also have metal roofs.

These jobs cost more, making them a higher-ticket item for your service business. If you can get more metal roof leads for your Georgia roofing company, you will recognize the ROI.

Roof Coating Leads

An average roof coating costs $1,211, which means if you can secure a lead for $50-$100 per lead, you are making a substantial return on investment.

Therefore, Georgia-based roofing contractors should invest their resources in acquiring these types of leads to produce a more significant ROI for their company consistently.

Best Methods To Get Roofing Leads in Atlanta

There are several proven methods to produce low-cost roofing leads in Atlanta. Of course, you can also buy Atlanta roofing leads from brokers, but they cost you more money without growing your company.

So, instead, try to utilize the following lead generation methods:

Search Engine Optimization

Investing in SEO for roofers is the most efficient way to get leads. Leads from organic search results cost the least and produce the highest lifetime value.

In addition, users who find your company on Google are more likely to convert and become repeat customers.

Google Business Profile

Claiming and optimizing a Google Business Profile can help you generate consistent leads on Google Maps. This process is a sub-section of SEO known as Local SEO.

The algorithm uses your profile’s proximity, relevance, and prominence to showcase your services to nearby local searchers. The goal is to rank within Google’s Local Map 3-Pack.

Email Marketing

Consistently emailing subscribers new offers and updates helps keep them engaged and more likely to buy your services.

Of course, since roofing consumers often need regular services, you can expect to keep former and future clients engaged.

To build a formidable subscriber list, you must accumulate email address submissions, typically through your website, using lead magnets like special coupons.

Exclusive Leads vs. Shared Leads

When you generate leads yourself, these are exclusive leads. However, some companies sell exclusive leads to roofers, too. Still, many lead services sell shared leads that hold less value and produce lower ROI.

Understanding the difference between an exclusive and shared lead is vital.

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Exclusive Leads

An exclusive lead is a prospect who contacts your company directly without showing interest in other roofing companies.

Of course, leads you to generate through SEO, Google Business Profile and your company website will always be exclusive.

However, some lead brokers will sell your company an exclusive lead, which means they only sell it to you.

Shared Leads

In contrast, shared leads are prospects who contact multiple roofing companies for the same service. They all need one roofer, but it’s on a first-come, first-serve basis.

As a result, these leads hold less value and almost always come from a 3rd party lead service. Be careful when paying for these leads, as they can limit your company’s growth and sustainability.

Optimizing an Atlanta Roofing Website for Lead Generation

SEO is a great way to drive traffic to your roofing company website, but you must convert users once they land on your page or post.

Optimizing your site for lead generation requires inserting calls to action throughout it—these CTAs garner contact information from potential customers.

Calls To Action (CTAs)

A CTA is a clickable phone number or contact form on your website. Most roofing websites have CTAs in their header and footer, among other areas.

A compelling call to action creates urgency for the user and makes it very simple for them to submit their contact information. Remember that CTAs can lead to other landing pages, creating a funnel.

Keyword Targeting

Many Atlanta contractors mistakenly think a simple one-page website will convert their customers. Instead, you need pages and posts that target a wide range of services and topics.

Targeting extensive keywords helps your SEO and converts a deeper pool of potential clients. For example, a page about tile roof repair must be separate from your shingle roof repair page.

User Experience

When users arrive on your website, they should have a positive experience. For example, your navigation menu should be clear and precise, your loading times should be fast, and your security should be notable (via SSL certificate).

Furthermore, your content should be grammatically correct, readable, and easy to consume.

Roofing Software to Generate Leads in Atlanta

We’d be remiss, not to mention software that helps with Atlanta lead generation. Several types of software can get more customers, but we will note review generation and schema pinning.

Multiple tools exist for these software types, so it’s up to you to find the brand that works best.

Review Generation

Getting more reviews boosts your Google Maps rankings and converts more users. As a result, software that helps generate reviews is critical.

Go for a tool that automates review requests and shows how many reviews your company has on each platform (Google, Facebook, etc.)

Schema Pinning

This technology has multiple terms, including schema pinning and heat mapping. The idea is to publish proof of your Atlanta roofing jobs on your website.

Showing potential clients that you’ve worked directly in their service area helps increase conversions while boosting Local SEO.

Next Steps for Atlanta Roofers

Roofing contractors can utilize this guide to develop a sustainable lead generation strategy. However, if you require professional roofing lead generation services, contact Roofer’s Guild to discuss your campaign.

As a community of successful roofing professionals, Roofer’s Guild can provide first-hand experience and expertise in crafting the most profitable system to produce roofing leads in Atlanta, Georgia.

We look forward to hearing from you soon and hope you continue to utilize our free resources.

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Jan '22

Do You Tip Roofers? (Best Practices + Etiquette)

While tipping roofers is uncommon in the United States, there is no universal consensus one way or the other. Still, learning the best practices and etiquette for this matter can help you avoid some awkward situations.

There are multiple scenarios where homeowners might want to know the best practices regarding tips for roofers.

As a homeowner, you don’t want to come across as rude and not offer a tip.
As a homeowner, you don’t want to come across as rude by offering a tip – which may imply that their employer doesn’t provide them with a livable wage.

Here at Roofer’s Guild, we have worked with countless roofing contractors and consumers, giving us a unique insight into this conundrum.

So, in the following post, we will be helping you understand the context of tips for roofing contractors.

Key Takeaway

While it is not typical in the United States, it is perfectly legitimate to tip roofers for a job well done. If you choose to provide a tip, it’s best practice to tip each crew member individually.

Is it Ever Appropriate to Tip Roofers?

The short answer to this question is yes. If you feel that your roofers have done an excellent job and deserve a tip, by all means, make their day.

While tipping is not traditionally expected in the United States, we have rarely come across any roofer who hasn’t or wouldn’t appreciate a tip.

Roofers in the United States typically make good salaries, so tips aren’t usually expected.

How Much Money Should You Tip a Roofing Contractor?

Tip each roofer between $10 and $25 for most jobs. Consider boosting it up to $50 per contractor for major-scale endeavors or remarkable performances. However, remember, you reserve the option not to tip.

Do Roofing Contractors Need Tips?

You can tip a roofer if you want to but do not feel obligated. Most contractors in this industry don’t need your tips to make a solid living. However, don’t let that stop you from showing your appreciation if you are so inclined.

When you have someone working on your home, it’s natural to show your appreciation for the work. However, besides appreciation, there are other things to consider if you want to tip your roofers.

Things to Consider when Tipping your Roofer

In our experience, we have yet to hear a roofer turn down a cash tip. And while many would argue that cash is king, it’s not the only way to show your appreciation.

Depending on the job’s scope and whether or not you will be home, food is a welcome form of tip for almost all roofers.

In addition, picking up lunch for the crew is a great way to show your appreciation for their work. If you will be gone for most of the workday and only see the staff as they start the day, consider preparing coffee or buying them breakfast.

If you are home during a hot day, greet the crew on their lunch break with some cold beverages (we’re not talking about alcoholic beverages, although that may be appropriate once the workday concludes). Instead, consider water, Gatorade, vitamin water, and other hydrating refreshments.

Time Considerations

Another vital thing to consider is the timing of your tip. You never want to interrupt a crew at work, even when offering food or a cash tip. It’s simply bad etiquette and can even be dangerous.

The best times to show your appreciation are before their day starts, during their lunch break, and after they finish.

Personal Considerations

If you have an extensive roofing project being taken care of, you may have many roofers on your property. In this case, it may not be feasible to offer everyone a cash tip.

Cash tips may be more reasonable when it’s just a crew of 2 or 3 roofers, depending on what you can afford.

If you have a larger crew you want to thank, consider baked goods or ordering pizza. Maybe you have fruit trees or a vegetable garden. Gifting fresh produce is also a great way to say thanks for your hard work.

Many people worry about who to give their tips to, whether food, gifts, or cash. The general rule of thumb is to give your tips to each crew member individually.

You can also give it to the boss or foreman and tell them how to disperse your tip among the team.

Final Thoughts

We understand the conundrum homeowners face when it comes to tipping roofers. You don’t want to insult the roofer by tipping or not tipping them for a job well done.

You can rest easy knowing that the vast majority of roofing contractors are content with either choice, as they earn enough money to not need tips, but will not be insulted by the gesture either.

Dec '21

The Lifespan of Roofs in Florida (Tile, Shingle, Metal, etc.)

The Florida climate can be brutal on your roof. Between the near-constant sunshine and the sea spray, Florida is one of the most taxing states for roof durability.

Unfortunately, there is no universal lifespan for a roof in Florida. It will depend on many factors.

However, in the following post, Roofer’s Guild provides a general idea of how long you can expect your Florida roof to last.

We also offer insights into why Florida weather can be so damaging to roofing systems (both residential and commercial) and what you can do about it.

Asphalt Shingles

Asphalt shingles are common because they are affordable. However, they don’t hold up very well against Florida weather compared to other roofing materials.

In general, you can expect your asphalt shingles to last between 15 and 30 years in the Florida climate. That sounds like a lot – and it is for how much it costs to install an asphalt shingle roof.

But as you will see as we work down the list of materials, asphalt shingles are near the bottom of the list of durable roofing materials for Florida weather.

One of the best things that asphalt shingles have going for them is their low profile. As a result, asphalt shingles can be rated class H, which means they can stand up to winds of up to 150 MPH.

Of course, you can expect to pay more for class H asphalt shingles than you would for, say, class D-rated shingles. In contrast, asphalt shingles are susceptible to moisture and UV exposure.

The fluctuation between wet and dry/hot conditions can break down the granules that top asphalt shingles and weaken defenses.

Asphalt shingles last between 15 and 30 years in Florida, making them a popular roofing material for Floridians.

Metal Roofing

Metal roofing is ideal for Florida. Metal roofs typically last between 15 and 50 years in the Florida climate. In addition, they are rated to withstand extremely high winds, undoubtedly a boon in Florida.

They are also not as susceptible to salty air as some other common types of roofing systems. Metal roofs are made from galvanized steel to hold up well to rust.

Unlike tile and asphalt roofs, metal roofs stand up much better to UV rays. This is because the inorganic material doesn’t break down after prolonged exposure.

Installation is the only thing you have to worry about with metal roofs. If they are not installed properly, they will not provide optimal protection.

Metal roofs typically come with excellent warranties – a testament to how long they generally last and the low maintenance cost. However, whether you want a metal roof for your home or business, expect to pay near top dollar.

Metal roofs last between 15 and 50 years in Florida while withstanding high winds that are typical in the climate.

Tile Roofing

Tile is a reasonably close runner-up to metal in terms of durability. They stand up well to UV exposure and aren’t as susceptible to salt air as other natural roofing material types.

Generally, you can expect a tile roof to last 20-50 years in Florida. The main concern with tile roofing is the relatively high profile. Tile roofing will generally sit higher off the roof decking than other materials, making it more vulnerable to extremely high winds.

Conversely, a material like metal can stand up to winds of 180 MPH; tile roofs typically top out at 125 MPH.

However, the winds would have to be very high to pose a threat due to tile roofs’ weight and installation (again, when done correctly). That all being said, another downside to tile roofs is their weight.

The weight of tiles tends to strain the structure and sometimes requires reinforcement.

Tile roofs last between 20-50 years in Florida though they may require reinforcements over that span.

Shake Shingles

Wood shingles (also known as shake shingles) offer decent protection from the Florida sun and wind. However, they are susceptible to the elements differently than all the other materials we have covered so far.

If you have lived through any summer in Florida, you know that the humidity can be relentless. This can be bad news for wood shingles because they can gather moss, mildew, and even mold in humid conditions.

Shake shingles must be maintained very carefully to last a long time in Florida. You can expect your wood shingles to last between 10 and 40 years with the proper maintenance.

One of the most important things to remember about wood shingles is that you have to make sure there is no standing water on them for more than a couple of days.

Shake shingles last between 10 and 40 years in Florida, depending on maintenance frequency and weather.

Factors Affecting Roof Longevity in Florida

The following factors may impact the longevity of a roof in a typical Flordia climate:

UV Exposure: Hot summers and direct sunlight can break down organic roofing materials and cause premature aging.
Humidity: High humidity can cause mold or mildew to grow on your roof and within the internal structure.
High Winds: Florida is home to high coastal winds that can pull up shingles and send debris crashing onto roofs.
Salt Air: Salt content from the sea breeze can be highly corrosive to some roof materials.

Roofing Work in Florida

If you are a roofer operating in Florida, your customers will often ask about the projected lifespan of a roofing system.

Answering these concerns with confidence is a great way to promote your business and earn referrals.

While you may not have time to think about roofing marketing, it is essential to the success of your business. So try investing in Florida Roofing SEO to get those replacement jobs that pay big money.

Dec '21

The Best Roof Coatings for Ponding Water

Some roof coatings work better than others in wet conditions. To help you sort through your options, Roofer’s Guild put together the following guide on the best roof coatings for ponding water.

Ponding water can wreak havoc on any roofing system. Of course, you never want standing water or liquid on your roof, but sometimes, it’s just unavoidable.

If you live in a particularly rainy or snowy area of the country, the problem could be even more of a headache.

The good news is that while no roof is 100% waterproof to standing water, roofing systems were explicitly designed to provide better protection against this threat.

Blog Cover for Best Roof Coating for Ponding Water

Key Takeaway

Silicone and acrylic roof coatings are best at protecting your roofing system from ponding water and its negative long-term effects.

Best Roof Coatings for Ponding Water

A good roof coating may negate the need for a complete (and expensive) roof tear-off. But, of course, that’s assuming your roof is already in pretty good condition and has not been damaged by standing water.

If that’s the case for you, here are a couple of the best roof coatings to protect against ponding water:

Silicone Roof Coatings

Silicone roof coatings are a great choice when a large portion of your roof is susceptible to ponding water. They’re naturally non-water-based, so they offer good protection against moisture penetration—good but not perfect.

To get the most substantial protection, you have to ensure that a proper primer is applied. One of the good things about silicone is that it can be recoated.

So, after a few years, you can quickly shore up a silicone roof coating and ensure it is still well-suited to resist ponding water.

Silicone roof systems are also relatively quick and easy to install, making them an attractive option from a financial standpoint.

Graphic Outlining Pros and Cons of Silicone Roof Coatings

Acrylic Roof Coatings

Acrylic roof coatings reinforced with polyester are very resistant to standing water. So, even if your roof has poor drainage (which is probably why you have standing water in the first place), acrylic roofing with proper reinforcement should provide adequate protection.

Acrylic roofing systems can reflect many UV rays, saving you money on your cooling costs. They also last a long time and can be applied to many different roofing structures.

Graphic Showing Pros and Cons of Acrylic Roof Coatings

Impact of Water Ponding on Roofs

You have probably seen ponding water on rooftops before. Maybe you thought nothing of it because it is so common.

While seeing a small puddle of water on your roof now and again is not cause for immediate alarm, you should still address it within a reasonable timeframe.

If water is left standing on your roof for more than a couple of days, it can cause irreparable damage to the roofing materials.

Here is just some of what can happen when you let standing water on your roof go unchecked:

Premature Aging

Even the best roofing materials can’t withstand constant submersion in water. In addition, standing water will prematurely age your roofing materials, causing parts of your coating to fail before others.

Water Damage

One of the most common types of roof damage comes from water exposure. When ponding water builds up on your roof and stays there for days, it can seep in through the exterior materials and start to rot away at the substructure.

Mold

Once the water has permeated the outer structure, mold can quickly form in the interior system. The interior structure will be dark and damp, the perfect conditions for mold to grow uninterrupted.

Mold can cause respiratory problems; on average, mold abatement will cost you over $2000.

Water damage is one of the worst types of roof damage. Now that you know why dealing with this problem is vital, let’s look at the best roof coating for ponding water.

Additional Measures

While roof coatings are the most cost-effective method for protecting your roof against ponding water, there are measures you can take to keep water from building on your roof in the first place:

Maintain Drainage

Poor roof drainage is one of the most common causes of ponding water. If your drainage system was soundly constructed and still intact, ensure it’s clear of blockages.

Be sure to regularly clean your roof drainage system and ensure no leaves and debris are blocking the flow.

Patching

If one or two small areas on your roof regularly gather water, it may be more economical to patch or reinforce them.

Building them up will help prevent water from pooling, and replacing damaged roofing materials will help shore up the defenses.

Increase Drainage

Sometimes, roofs are not built with sufficient drainage routes. Before repitching or replacing your entire roof, consider installing additional drainage. It may be all you need and can save you thousands of dollars.

Overall, it simply pays to be mindful of your roof. Observe your roof when it’s safe. When you are unsure, call a professional for an inspection.

Professional inspections should be a regular part of your routine as they can help spot minor problems before they become large catastrophes.

Final Thoughts

Neglecting standing water on a roofing system can have harsh long-term implications, including water damage, material degradation, and mold growth.

Identifying a sustainable roof coating is, therefore, essential to maintaining a roofing system’s performance and longevity.

Silicone and acrylic roof coatings are generally considered the best for ponding water. For coating applications of any kind, it’s important to work with a licensed and insured roofing contractor.

Dec '21

#1 SEO Guide for Florida Roofing Companies

If you are a contractor seeking Roofing SEO services in Florida, Roofer’s Guild is your best option. Our agency provides search engine optimization services for Floridians throughout the State. Showing up on Google is part of a long-term marketing strategy for Florida-based roofers.

Florida Roofing SEO Guide Cover With Picture of Florida

What is Florida Roofing SEO?

Florida Roofing SEO is the process of improving Google search rankings for Florida-area roofing contractors, especially for local keywords like roofing company florida and florida roof repair. Depending on the company’s precise location, the optimization will target specific cities.

The SEO Process for Floridian Roofing Contractors

Florida SEO comes down to five elements: keyword research, user experience, local targeting, content, and link building. If your local roofing website grades well in all these areas, you will outperform competitors. Of course, the relative competition in your precise city or town plays a role.

Keyword Research

Keyword research for local businesses contrasts national keyword research. Since fewer users search geo-targeted terms, like roof repair greenacres, for example, search volume is low and may not register at all.

Don’t let a lack of registered search volume dissuade you from targeting local keyword terms and phrases. In fact, these phrases are most likely to convert into new customers. So, how do you decide which words to target?

If your city or town does not register any geo-targeted terms, measure the volume for the original, non-geo-modified term. For example, instead of researching the volume for roof restoration greenacres, measure the volume for roof restoration. Per our own measurement, it is 229 monthly.

Screenshot of Roof Restoration Moz Volume

Another effective method to gauge local search volume is to replace your city or town name with near me. Remember, you only replace the location in the research process. DO NOT add near me to your published website content. Google interprets your city name as a synonym for near me.

For example, the phrase metal roof repair near me registers a 664 volume. It is safe to assume that regional consumers in your area will search that term based on that number. Therefore, if your website correctly optimizes for a wide range of these terms, you will generate consistent local traffic.

Screenshot of Moz Search Volume for Metal Roof Repair Near Me

A roofing company in Greenacres, Florida, will target local terms like roof repair greenacres, roof restoration greenacres, best roofing company greenacres, etc. While keyword research tools like SEMRush and Moz may or may not show search volume for these exact terms, they are worth targeting.

Finally, Google Search Console will become your most effective keyword research tool once your SEO starts working initially. As you begin to compile data on search queries, impressions, and clicks, Google provides direct data about which terms users are using to find your Florida website.

User Experience

Florida roofing companies often mistake website design for user experience when a design is only one of many UX components. Fostering a positive user experience directly impacts SEO and conversion rates. As a result, following the best UX protocols for SEO is vital to online success.

Site speed is an exceedingly critical UX factor for roofing company websites. Users never enjoyed slow websites, but now Google measures speed when ranking sites on search results. From Google’s perspective, showing fast websites helps keep their search engines valuable to users.

Navigation is a significant component of user experience and helps website visitors proceed through a buyer’s funnel. Perhaps your local consumer is looking for a specific service type, like tile roof repair, where a clearly marked page on the menu eases their journey.

Screenshot of Nav Menu from Roofing Website

Calls-to-action or CTAs help drive more on-site conversions. For instance, a phone number button or contact form embedded within your site’s framework moves users toward task completion. As you accumulate warmer leads, you’ll find the conversion process seamless.

Local Targeting

Local SEO requires an additional set of tactics for ranking purposes. However, the most significant difference between regular SEO and Local SEO is the Local Map 3-Pack. Florida roofers will find that most geo-modified terms produce Local Map 3-Packs within the search results.

You might wonder how that makes a difference in your SEO campaign. For one, Map 3-Packs appear above organic results on SERPs, which means more users will click on the Map Pack than traditional results. As a result, companies ranking within the Map Pack garner the most clicks.

Google Map 3-Pack’s pull from Google Business Profiles to deliver results. So, you can only rank within the Map Pack if you create and verify a Google Business Profile for your Florida-based roofing company. From there, you want to optimize your business profile as much as possible.

Geo-modified keywords that return Map 3-Pack results differ from other types of keywords within your SEO strategy. To highlight a contrasting example, consider how long do roofs last in florida. As you can see, it’s still a geo-modified term, but in this case, it doesn’t show Google Maps.

Screenshot of Google SERP for Informational Query

What’s the difference? Google understands the user intent to be informational, meaning the searcher is seeking specific information to answer their question rather than a company or service to help them.

For local + informational phrases, your SEO strategy will differ slightly.

You must publish long-form blog posts that answer common user questions with these types of terms. These queries are unlikely to lead to a direct sale, but they may lead to an indirect sale. By linking internally from informational content to commercial content, you can gain customers.

Content

Speaking of content, it is the most potent SEO weapon in the industry. You can establish topical authority on your website by covering a range of roofing-related topics in Florida. Then, as Google begins to trust your website for Florida roofing topics, you can rank for valuable keywords more quickly.

We mentioned user intent when contrasting keywords like roof repair greenacres, which returns a Local Map 3-Pack on SERPs with how long do roofs last in florida, which does not. As a result, two different kinds of content pieces are required to satisfy each’s respective user intent.

For the term roof repair greenacres, you want to publish a service page navigable from your homepage menu. Service pages are typically shorter and embed contact forms and other contact methods. Conversely, the term how long do roofs last in florida merits a 1,000+ word blog post.

Screenshot of Service Page on Roofing Website

With this in mind, developing a content map serves your content writers best while adding new pages and posts to your Florida roofing company website. You should select which services and questions to address based on keyword research and overall consumer behavior.

Quality matters regardless of whether you produce a service page or blog post. Therefore, hiring quality content writers, either in-house or externally, is critical to achieving favorable SEO results. In addition, you can edit content with tools like Grammarly to avoid misspellings and typos.

Link Building

If there’s a secret recipe to Florida SEO, it’s link building. Unfortunately, however, building links is a double-edged sword in the world of digital marketing. Just as robust as links can be in a positive sense, they can also wipe your website off of search engines altogether.

The excellent news for Florida-area roofing contractors is that local link building is more straightforward than national. By claiming citations on local and industry directories, you earn nofollow links back to your site.

National websites often frown upon nofollow links since they count as a ranking hint rather than a full endorsement, but for local sites, they are potent. Compile links from top directories like HomeAdvisor and Angi.

Screenshot of Angi Citation for Florida Roofer

As for traditionally dofollow links, which count as a full endorsement, you can reach out to local institutions like chambers of commerce, little league organizations, and other regional acquaintances. Be mindful that most black-hat links come from dofollow links.

While you have limited control over links pointing from a 3rd party to your own website, you have complete discretion over internal links. As the name implies, internal links are connections from one page of your website to another.

Internal links help users seamlessly navigate your website, but they also transfer link equity, page to page.

So, for example, your post about how long do florida roofs last might garner more links and social shares than a service page. But you can transfer the link equity by linking from the blog post to the most relevant service page, like florida roof replacement.

Other SEO Considerations for Florida Roofing Companies

Roofer’s Guild has outlined the most effective SEO strategy for roofers in Florida, but additional factors come into play. For example, your domain name plays a legitimate role in your ability to rank for keywords. You should also pay attention to reputation management.

Domain Name

Roofing companies should own their domain name before investing in SEO. You can purchase a domain name from providers like GoDaddy or Siteground. Companies with an established domain are in better shape than newcomers, as Google tends to rank established domains more quickly than brand-new ones.

You can measure your domain’s age by visiting Whois.com, which lists the domain’s registration date. Names older than five years have a distinct advantage, while domains younger than six months are disadvantaged.

If you are thinking about changing your domain name, be sure to weigh the cost of the change against the existing domain’s age and authority.

Domain Authority is a popular metric from Moz that measures the credibility and weight of a given domain. While Google does not acknowledge the metric as a ranking factor, it likely has a similar internal metric for evaluating a domain’s authority.

Other 3rd party tools like Majestic and AHrefs give their own variations of this metric, which are worth identifying. For the most part, DA is based on a website’s link profile. You can expect your DA to ascend consistently if you acquire high-quality links from high-quality websites.

As an agency that helps roofing contractors, we fully understand that some newcomers don’t yet have a domain. You should spend more time selecting the perfect domain name in these cases. You can even look into the expired domains market to see if any expired domains with high DA may fit your brand name.

However, in most cases, you will be selecting a brand-new domain. Brand and keyword are the #1 SEO factors you can control with your domain. For instance, greenacresflroofing.com is undoubtedly an excellent choice for a domain. However, this type of exact match name is rarely available.

Screenshot of Domain Name for FL Roofing Company

Another method is to use your company brand name, like jimandsonsroofers.com, as your domain. Although you don’t get an inherent local benefit, you will further establish your brand, which can pay off as more people learn of your company.

Finally, you can combine a local term with your brand name. The one pitfall of this method is the length of the domain. You don’t want a domain name that is too long as it is difficult to type and appears unprofessional. Therefore, only utilize this method if you can shorten the name.

Reputation Management

As a local roofing contractor, reputation plays a significant role in SEO. Part of Google’s local algorithm is prominence, which accounts for your reviews. Google Business Profile is the best platform to acquire reviews, but it also helps to spread them throughout multiple platforms like Facebook and Yelp.

Aside from its impact on Local Map 3-Pack rankings, reputation can also influence indirect SEO factors. For example, when somebody searches for your company name + reviews, what will they see? If you correctly manage your reputation, they will see profiles from trusted platforms.

Screenshot of Google reviews on search engine results page

Acquiring more reviews is the best way to enhance the reputation and dilute the impact of negative reviews. In addition, you can use 3rd-party software tools to automate review requests. These tools work by auto-sending SMS and email requests to recently serviced customers.

Some Florida roofing businesses fall into the trap of paying for fake reviews, which violates every platform’s guidelines and will hurt your reputation rather than help. Besides, consumers are typically skeptical of perfect 5-star ratings and prefer a range between 4.5 and 4.9.

As for negative reviews, replying is the best option, but only when you have gathered an appropriate response. Again, as a business owner, you want to project calmness and credibility rather than instigate further debate. If you can appear as the more credible party, you help your reputation.

Next Steps for Florida Roofing Companies

If you are ready to proceed with SEO services for your local roofing company, feel free to reach out to a roofing-specific SEO provider. You can also contact the Roofer’s Guild team for marketing services, including search engine optimization.

If you are not ready to invest in SEO services, you can continue to read our free resources and stay up-to-date on the latest marketing trends.

The speed of technological advancement in the digital marketing space has seen unprecedented expansion, so be sure to check back regularly for the latest updates.

Dec '21

How Sunshine (UV Rays) Damage Asphalt Shingles

UV rays can significantly damage asphalt shingles, prompting costly repair fees and possible total roof replacements. Therefore, it is paramount to understand how to identify and prevent UV ray damage.

You may think the winter months are harsh on your roof, and you’re right. Rain, hail, snow, ice dams, and high winds cause issues with your asphalt roof. But the summer sun can be just as potent, a lesson you can avoid.

Think about it: Your roof is your property’s first line of defense against rain and the sun. As a result, UV rays can devastate your asphalt shingles as they gradually penetrate the roofing system and materials.

Blog Cover Showing UV Rays Which Can Damage Asphalt Shingles

Monitoring your roof and identifying warning signs of a compromised roofing system is essential. In the following post, Roofer’s Guild discusses the specifics of how sunshine damages asphalt shingles.

Key Takeaway

UV rays damage asphalt shingles by breaking down their molecular structure, which can cause granule loss, cracks, and material degradation.

Weather Fluctuations

In the summer months, day-to-night weather condition fluctuations can wreak havoc on your shingles. During the day, it may get scorching, giving way to humid nights.

Humidity fluctuation is terrible for asphalt shingles. During the day, it dries them out and leaves them very brittle. However, when the night is humid, the stark contrast can cause the decomposition of materials.

This fluctuation (more marked in extremely high temperatures) also causes the roofing materials to expand and contract thermally.

Generally, this fluctuation is awful for roofing materials and may cause them to fail sooner than expected.

Excessive Heat

In most climates, the sunniest months present constant and excessive heat. It’s hard to think of any living or synthetic material not damaged by extreme heat, and your asphalt shingles are certainly one of them.

You may not notice excessive heat damage until winter, when leaks become apparent. That’s because extreme UV damage can cause the asphalt shingles to become brittle and move upwards at the edges.

These effects may not cause roofing problems when the weather is warm and dry, but when it starts raining and snowing, it can cause leaks.

There are a couple of ways you can protect your roof against excessive heat:

Proper Ventilation: Properly ventilated roofs can help keep your roof cool. However, it would be best to pump cool air into these upper building portions to help the shingles retain as much moisture as possible in the hot sun.
Roofing Inspections: Inspecting or hiring a professional to inspect your roof before the summer months can save you from a world of trouble.

UV Damage

The layers of materials that comprise asphalt shingles are gradually degraded by UV radiation, among other factors, which causes the asphalt to degenerate and introduces structural vulnerability.

In essence, UV rays cause oxidative damage that changes the molecular structure of the shingles, often resulting in the breakdown of the materials that protect the shingles and the roof.

Such deterioration can eventually cause the protective granules to fall off, exposing the underlayers. It can also cause the shingles to dry out and start to crack.

Dryness is a severe problem, too, because shingles are continually bombarded with UV rays, whether the sun is out or not.

Apart from using special shingles with high UV resistance, there isn’t much you can do to combat this problem. But, as always, frequent inspections can prevent more significant issues.

Another option is to use a different roofing material on your residential or commercial property, especially if you live in a sweltering climate.

Weakened Shingles

Granule loss is one of the most common problems with asphalt shingles. The granules on the shingle’s top layer protect it and make it resilient.

However, excessive UV radiation and dry conditions can cause granule loss by drying out the shingle and robbing it of its protective oils and moisture.

When this happens, the shingles weaken and become vulnerable, leading to splits and cracks that may expose the underlayers of your roof.

Again, you will not notice this kind of damage in the summer unless you regularly inspect your roof.

However, it can cause many problems in the winter, including roof leaks, shingle warping, and even roof warping.

How to Address UV Ray Damage for Asphalt Shingles

Whether you are a contractor or home/business owner, it’s crucial to take action as soon as you see:

Warped shingles
Curled shingles
Cracked shingles
Missing shingles
Shingles with noticeable granule loss

You must address the symptoms of sun damage as soon as possible to prevent further deterioration of the shingles.

Over time, this can lead to leaks, moisture intrusion, mold growth, and even structural damage to the roof deck.

The most common solutions are replacing damaged shingles and upgrading to a new roofing system that is more resilient in intense heat.

Nov '21

3 Ways to Acquire (Exclusive) Roofing Leads in Las Vegas

Blog Cover for Roofing Leads Las Vegas Showing Vegas Skyline

Las Vegas roofing leads are extremely valuable. After all, Vegas is one of the most unique cities in the United States. A thriving tourist and hospitality industry is at its heart, which helps fuel the local economy.

It’s a gem in the desert, and outside of its bustling strip is a massive suburban residential area. In fact, Las Vegas real estate is currently among the hottest in the country.

As a roofing contractor operating in the Las Vegas area, your business should be booming.

New housing developments get approved almost every day. Meanwhile, Real estate agents capitalize on the thriving housing market and a massive influx of new residents looking for property inspections.

The only problem for roofers is that competition can be rather brisk.

The more leads you get, the more opportunity you have to close sales and grow your local market share.

The following post is dedicated to helping roofing contractors in the Las Vegas area acquire new and exclusive leads.

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Exclusive Las Vegas Roofing Leads

There is a big difference between exclusive and shared leads. Exclusive leads are the ones you really want to vie for because they are leads with a higher likelihood of purchasing intent.

In other words, exclusive leads have been nurtured. As a result, they represent people who are more likely to need and be ready to pay for roofing services than other leads.

There is another distinct advantage that exclusive leads have over other types of leads: they are not shared with other contractors.

With shared leads, a lead-generation company may sell the same lead to multiple contractors. But, in the end, the contractors have to compete with one another for a single customer.

That’s not something you have to worry about with exclusive leads. As a result, exclusive leads give you a much higher chance of converting the customer and making a sale.

This is why you always want to have as many exclusive leads in the pipeline as possible. But how can you drum up exclusive leads? Here are some of the best methods for generating exclusive leads.

Infographic Comparing Exclusive and Shared Leads

1) Retargeting Ads

Retargeting ads are potent tools for professional marketers and business owners alike. For example, if you want to get more roofing leads in Las Vegas, this is one of the most effective ways to do it.

A retargeting ad essentially follows a web surfer around the internet after they have shown interest in your website or online content.

Say someone visits your website but leaves without scheduling an estimate, asking for more information, or taking any other kind of action. With retargeting ads, your online ads will appear on other websites that they visit.

It may sound annoying, but it really does work. In fact, some industries have reported that retargeting ads increased their conversion rates by up to 150%!

Retargeting ads can also help increase your brand awareness. For example, when someone visits your site but does not complete a purchase, a retargeting ad can reach them after leaving the site.

Retargeting ads fulfill many important digital marketing roles, including increasing brand awareness, following up with prospective clients, increasing online presence, and generating more exclusive leads.

2) Local Business Reach

Roofing contractors fail to tap one of the most valuable resources for lead generation: other businesses. But, of course, we aren’t talking about competing roofing businesses.

You can increase your roofing leads by reaching out to local businesses related to or involved with the roofing trade but not a part of it.

Here are a few good examples:

Real Estate Agents

Real estate agents always need a good roofing contractor they can depend on for roofing inspections and repairs on roofs to get their properties ready for the market.

And remember, the real estate market in Vegas is red hot right now, so this is a grand opportunity to start making some valuable friends.

Be sure to present prospective partners with your portfolio of work and any notable references.

General Contractors

New tracts are going up almost every month in Las Vegas, and there are a lot of general contractors in the desert that need the services of a reliable roofing contractor.

Reach out to all the local general contractors you can find. If you do commercial work, don’t forget about the contractors who specialize in commercial construction.

Hardware Stores

You’d be surprised at how many leads you can get by making Facetime with some of the local hardware stores in the area. In addition, you can ask the proprietors to leave some business cards for their customers.

Conversely, you can develop professional relationships with them to earn recommendations and referrals. Trust is a significant factor in business networking; sometimes, you achieve that through organic means.

3) Email Marketing

Email marketing is another excellent way to remind customers that you are ready and available to work. Email marketing for roofers is still a great way to get leads, as the ROI is through the roof.

You can generally expect $42 in conversions for every $1 you spend on email marketing.

Here are some tips for a successful email marketing campaign:

Don’t Spam: Consumers don’t want a deluge of emails every day. Sending an email a few times a month should suffice for your roofing business.
Personalize Content: Make the content unique to a customer based on their previous interests. Studies have shown that emails with a personalized subject line get opened way more frequently.
Enhance Content: Send prospective customers content that would actually interest them. Sales-based emails are OK in moderation but focus more on value-filled blog posts, videos, and podcasts.

Bonus Tip: Buy Las Vegas Roofing Leads

Newer roofing companies can buy exclusive leads in the Las Vegas market. There are two primary ways to purchase leads, which are 3rd party lead brokers and self-branded digital asset building.

3rd Party Lead Brokers

You can buy leads from a 3rd party that charges you per lead. There is undoubtedly an upside for brand-new companies that must prove themselves in the community.

However, the downside comes long-term when customers return to the broker rather than your roofing company.

Branded Digital Assets

The second method involves signing up for SEO services. For example, suppose you can hire a digital marketing agency.

In that case, you can essentially buy leads by paying for branded digital assets. Think about your company website and Google Business Profile, for example.

Nov '21

5 Helpful Tips to Generate Siding Leads in 2024

Siding Leads Blog Cover Showing Siding and Bog Title

Roofing companies would love to generate more siding leads. Think about it; most roofing contractors offer other home improvement services like gutter, window, and siding.

Branching out into other areas of home improvement is usually suitable for business. By providing more solutions to your clients, they can utilize your services more frequently.

In addition, you can use these services as an entry point into new customer relationships.

In the following post, Roofer’s Guild offers tips for generating new siding leads organically.

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The Value of Siding Leads

Leads are the lifeblood of any home service business, so roofers naturally want to generate siding leads.

As a result, an estimated 49,639 active siding contractor businesses are operating in the United States.

Earning quality leads can give you a considerable advantage against competitors.

Here are just some of the reasons you should invest in lead generation:

Exclusive Siding Leads

Any decent lead-generation service should be able to offer you exclusive leads. Exclusive leads mean that those leads aren’t being sold to anyone else but you.

Exclusive leads have a higher chance of conversion since you won’t compete with other roofers. On the other hand, platforms that sell shared leads are typically cheaper but less profitable.

Qualified Leads

While digital marketing efforts produce the highest quality leads, they also attract visitors who have no interest in using your services.

Purchasing prospects from a lead-gen platform ensures qualified leads. With marketing, you may be getting clicks on your site and ads, but not from people ready to pay for your service.

When you purchase siding leads, some services will offer prospects who have already gone through a sales funnel. These are qualified leads and represent consumers who are more apt to make a purchase.

The downside is that prospects who enter a sales funnel for a 3rd party platform will return to that platform the next time they need services instead of your roofing company. As a result, the lifetime value is limited.

No Long-Term Obligation

Most reputable lead-generation services will allow you to cancel at any time. Ideally, buying leads will increase your brand awareness and generate a steady customer base without investing in a service long-term.

Eventually, though, investing in marketing is more sustainable. Once your business makes good revenue, you will want to generate leads through SEO, content marketing, and Facebook Ads.

Service Pause

Some lead-generation services will also allow you to pause your service anytime. For example, if you get slammed with new leads, you might opt to pause the service to tend to all of your new customers.

As a result, you won’t pay for leads you don’t have the time to follow up on.

Fast Results

Paying for leads is a shortcut to all the work and time required for digital marketing efforts. Signing up with a lead generation platform ensures that you will get prospects quickly.

The price you pay is in long-term value, as we noted in the qualified leads section. While you get customers quickly, they don’t view your company as the authority. Instead, they return to the lead-gen platform for services.

Some companies don’t have the luxury of waiting six months to optimize a website and appear on search engine results.

Still, it is wise to work on your online presence even as you purchase leads from 3rd parties. This way, you can eventually use your own assets to get customers.

Lead Generation Tips for Siding Companies

You shouldn’t have to buy leads in perpetuity. Eventually, you’ll either go out of business or grow enough to produce your own branded lead generation platforms (i.e., your company website).

While lead buying may always remain a small part of your overall marketing strategy, it should take a backseat as your business starts to pick up steam.

Remember, you will need to replace it with solid lead-generation tactics.

Here are a few ways you can begin to generate new leads organically:

List of Lead Generation Tips for Siding Contractors

Google Business Profile

You should already be on Google My Business (now called the Google Business Profile). But being on these platforms isn’t enough. When it comes to home services, people want to see what you are capable of – not just read about it.

Remember to post plenty of high-quality pictures of your siding work and add siding as one of your services. These additions can help you appear on the Local Map 3-Pack for Google search results.

Email Marketing

Email marketing has a solid conversion rate compared to other facets of digital marketing. It is a great way to keep in touch with your customers. Producing email drips keeps consumers engaged and increases brand awareness.

Remember that a huge factor in generating siding leads is simply reminding consumers that you are around. In addition, it helps to segment email subscribers by needs, locations, and special considerations.

A friendly email now and then is a great way to keep your brand fresh in the minds of past customers and unconverted leads. In addition, targeting segments with customized emails makes your audience feel like you understand their needs.

Reputation Management

Marketing experts agree that customer reviews are powerful lead-generation tools. They can attract leads who are already looking to make a purchase since web surfers aren’t just going to randomly read a review about a siding business.

Suppose someone reads reviews about a siding contractor. In that case, that means they are interested in siding work if not already prepared to pay for service.

Be sure that you are present on as many review sites as possible, especially Angie’s List, Houzz, Home Advisor, and Google My Business. Also, be sure to respond to as many reviews (good and bad) as possible.

Search Engine Optimization

Getting leads is all about making your company more visible to consumers interested in your services. SEO is the best way to make your company as visible as possible online.

Through keyword research and on-page SEO, you can rank your website for various terms related to siding. Customers click on your website when they search for these terms, and your landing page converts them.

SEO and digital marketing should be your priority as your siding business gets a solid footing in your local market. In addition, organic traffic is cheaper and more sustainable than having to continually pay for new customers.

Get Siding Leads From Roofer’s Guild

At Roofer’s Guild, we help roofing companies like yours acquire high-quality siding leads. Our lead generation process produces a consistent stream of leads using SEO, website design, content marketing and calls to action.

Finding trustworthy marketers can be a challenge in the roofing industry. Many agencies look to manipulate roofers by selling them long-term contracts and locking them into a mediocre process. We look to help roofing contractors empower themselves to master their marketing.

Nov '21

4 Roofing Sales Rebuttals to Overcome Objections

Roofing sales objections are common in this industry. As a result, they present real challenges when trying to sell roofing materials or roofing services.

Most consumers don’t think about their roof’s condition until it becomes an imminent problem. People generally view roof work as expensive, invasive, cumbersome, and disruptive.

For this reason, roofing contractor business owners and customer reps run into sales objections all the time.

Still, with Americans spending about $58 billion annually on roofing upgrades and repairs, the market is not withering.

Roofing is an essential service, and everyone needs roof work at one time or another. As a good sales rep or owner who handles your own sales calls, you probably already know how to qualify leads and utilize a sales pitch when they are most likely to convert.

The key is learning the best roofing sales rebuttals so you can outsell your competitors.

Reasons People Object to Roofing Sales Pitches

While every situation is different, you will find that roofing sales objections can be categorized into three major groups:

Expense: There is a broad perception that all roofing work is inherently expensive, which is enough to put many homeowners off altogether.

Unfamiliarity: This is a big one for smaller contractors trying to break into a market with established roofers. The consumer may not be familiar with your company and, therefore, be wary of hiring you.

Need: Most people assume that their roof doesn’t need any work just because it isn’t leaking. There is no urgency for the job, so there is no perceived need.

It’s good to familiarize yourself with these scenarios so you can practice how to refute them in conversation. There is always a way around each of these types of objections.

Graphic Showing Common Roofing Sales Objections: Expense, Unfamiliarity, and Need

Mastering The Roofing Sales Rebuttal

Prospects may object for several reasons, which we’ve outlined above. However, each scenario has a way of winning these people over.

Expense Rebuttal

Roofers have a distinct advantage with expense because arguing the risk/reward factor would be elementary.

If a customer is worried about paying $1,000 for shingle repair, drive home that they could be spending $10,000 in just a couple of years if they don’t take care of minor roof problems.

It’s all about painting your product or service in a light that will make it more valuable than the initial expense.

Unfamiliarity Rebuttal

Unfamiliarity is tough to overcome if you are just starting out in the business or being established. In this scenario, there are a couple of things you could do:

Incentivize: Acknowledge your lack of brand authority and incentivize with special discounts or offers

Reference: Refer to your portfolio of past work, pictures, or even customer reviews. You can ask them for contact info to send some materials or refer them to your online reviews via email. Remember that people trust online reviews now more than ever.

Need Rebuttal

The “no need” scenario can also be disputed in several ways. First, you should start by asking qualifying questions like “When was the last time your roof was inspected/repaired?”

Probing questions might bring to light the fact that there is, in fact, a need for roofing work, even if the homeowner didn’t realize it at first.

Additionally, try selling your service as a money-saving upgrade. For example, describe how your roofing services may save them hundreds of dollars in annual utility bills (only if it’s relevant and accurate, of course).

The goal is to negate the absence of need by offering the prospect of upgrading. After all, everyone needs more savings.

If all else fails, remind the homeowner that an urgent need can arise at any moment. Most people logically agree that it’s better to address something before it becomes disastrous, which is a need in its own way.

More Roofing Sales Rebuttals

Now, we will get into more specific sales objections and give you some tips on how to side-step them.

Wrong Person

A common objection is that the person you are talking to is not in charge of making household decisions.

However, as long as you are not obviously talking to a child, this can be an excellent way to warm up a lead.

Thank the person for letting you know they aren’t the decision-making party. You politely ask if you can be introduced to that person or when it would be best to call back and speak to them.

Already Have a Roofer

When prospects tell you they already have a roofer, this is an excellent time to present the value of your services. You are out of luck if they refute your pitch by suggesting how content they are with their provider.

However, not everyone is thrilled with their existing provider. In these cases, it’s critical to be prepared to demonstrate the value of your services and the unique advantages you offer to the customer.

Consumers who are unsure about their current roofer are great candidates for observing examples of your past work. They may also be willing to submit contact information so you can send them materials.

Not Right Now

Many homeowners will tell you that they don’t need your services at the moment. They may even brush you off and ask you to call back in a few months. So, while you might get their contact information, try pushing harder.

Now is the time to make your services a priority. But unfortunately, a lot of people don’t think about roofing problems until they become disasters. But, if you can politely convince them of this reality, you have a chance.

Explain that putting off routine roof maintenance could cost them thousands of dollars. Instead, taking action before extreme weather months is the best way to protect their property.

Best of the Best?

If a prospect tries to compare you to another service, you are actually in a good position. It typically indicates interest and opens the door for a little more pitching.

This is an excellent opportunity to encourage them to set up an appointment or inspection with you to show them firsthand what you are capable of.

Remember that not all roofing sales rebuttals should be concerned with closing the deal. Instead, especially in a scenario like #4 above, your roofing sales rebuttals should be viewed as nurturing opportunities.

Roofer’s Guild Can Help

We hope you found this guide on roofing sales rebuttals helpful and that you use these tactics to convert more customers and qualify more leads.

Work with us here at Roofer’s Guild if you want to rake in even more roofing leads and maximize your chances of closing roofing sales.

Nov '21

What is Roof Mastic? (Definition, Purpose, and Functions)

Roof Mastic Blog Cover With Title and Brown Backdrop

In today’s post, Roofer’s Guild provides a basic overview of roof mastic and how to use it. We will also be going over some of the pros and cons of this roofing solution.

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What is Roof Mastic?

Roof mastic is a material used to seal vulnerable parts of a roof. In essence, it is a sealant but a more specialized kind of sealant. For example, it is thicker than seam tape and provides harder protection against leaks.

Roof mastic shores up the defenses of commercial flat and metal roofs. You may have heard them referred to by other names like mastic coatings or roof repair mastic, but they are all the same.

Some will mistakenly refer to them as simple roof sealants, but this is a misnomer. While mastic is a type of roof sealant, not all sealants are mastic.

Roof Mastic Characteristics

Thickness is the foremost characteristic of roof mastic. It has a very high viscosity, making it practical for patching vulnerable parts of a flat or metal roof. In addition, the thick layer forms a tight seal around the roof opening that does an outstanding job of keeping moisture out.

Roof mastics are highly flexible, making them useful on various roof coatings. One of mastics’ primary benefits is it stands up to thermal expansion and contraction due to its thickness and flexibility.

The roof system allows thermal shifting without damaging the substrate or cracking. As a result, roof mastic is an excellent choice to seal roofs in regions with wide temperature fluctuations.

You can apply mastic sealant to asphalt, spray polyurethane foam, built-up roofs, metal, EPDM, and many other common types of commercial roofing systems.

What is the Purpose of Roof Mastic?

Roof mastic aims to shore up vulnerable parts of a commercial or industrial roof and prevent leaks. Roofers typically apply them wherever there is a break in the roofline, as in seams, drains, vents, skylights, and chimneys.

Since it is so dense, contractors also use it on vertical and pitched surfaces.

Roof mastics are also commonly applied to metal roofing, where the sealant has to be a bit more intricate. The thickness of the material is ideal for water-proofing commercial and industrial roofs and typically works in conjunction with some roof coating systems.

Many roof mastics are applied right after a new roof coating system has been fully cured.

It’s also important to note that roof mastic is not a roof repair material – in contrast to the traditional sealant. Instead, contractors install roof mastics, usually in conjunction with a complete roof coating system.

In rare cases, it may be suitable to use a roof mastic material to perform a roofing repair or to shore up a leak. In general, these materials are applied while installing a new commercial roofing system.

Types of Mastic Material

Depending on your manufacturer, you will have different options for the mastic material. In general, you can choose acrylic, butyl, silicone, or urethane mastic material.

Acrylic
Butyl
Silicone
Urethane

The best option depends on which roofing system you are installing or, in some cases, repairing.

Pros and Cons of Roof Mastic

At this point, you may be thinking, “Roofing mastic sounds great!” and you’re not entirely wrong. But just like with any roof sealing solution, it, too, comes with its fair share of ups and downs.

Take a look at some of the main selling points and drawbacks:

Pros:

Mastic cures very smoothly, so it looks pleasing when it dries. It also finishes very uniformly, which lends an almost aesthetic look compared to other roof sealing solutions.
Roofing mastic requires little priming as well. Just make sure you fully cure the roof coating, but other than that, the mastic application process requires little prep work.
It essentially cures as an elastic material, meaning that it is very flexible even after curing. This characteristic makes it hold up to thermal fluctuations so well and makes it viable in many different types of roofing systems.
Roofers can use roofing mastic on heating ducts and other roof parts that are subject to constant vibration. Because it is so flexible, it doesn’t shift when the substrate or immediate area moves or vibrates.
Roofers can also apply the material in various ways, including caulking guns, rollers, brushes, trowels, and more.

Cons:

Contractors must apply it in thick coats, which can sometimes drive up the cost of both materials and labor.
Since roofing mastic is so naturally thick, it cannot be applied using a traditional hydraulic sprayer.
While roofing mastic is flexible and durable, it’s not a miracle worker. The mastic material may fail if the roofing system is prone to extreme shifting.
The application process can be very time-consuming if you use a caulking gun, trowel, or brush. The labor can also be intensive if you are working to seal a large roof.

It would be best to discuss the merits and drawbacks of roof mastic with your customer and carefully calculate the installation cost for yourself. Laying out the pros and cons is the best way to ensure the project’s timely completion. Ultimately, we hope this post helps you better understand roof mastic.