You might be wondering how to write a good review for a roofing company in 2021.
How much should you say about the service? Also, how specific should you get about the business? These are questions that consumers often ponder but don’t know for sure.
Many innovative roofing companies have review templates ready for their customers who have been satisfied by their services, making it easier for you to leave a review. When it is easy for a customer to leave a review, they are more likely to do so.
A template may be an excellent way to get more reviews for roofing businesses, but how should you approach these as a customer?
Learning how to write a good review for a roofing company could be beneficial. So in the following post, Roofer’s Guild will show you how to do just that.
1) Don’t Overdo It
Did you know that most people are suspicious of companies that have a perfect 5-star rating? When people scroll through reviews and read nothing but saccharine sweetness and lofty praise about a business, they inherently think something is up.
At this point, people are aware that reviews can be manipulated or coaxed out of people through special discounts and offers.
The ideal star rating is somewhere around 4.5 stars. So in your reviews, don’t go overboard with your praise. Instead, it’s best to mention the business’s specific services you were pleased with, which lends credibility to your review.
2) Include Pertinent Details
Reviews go wrong when they leave out essential details or put in unnecessary ones. We get it; most people don’t want to read an essay, but they also don’t care what kind of jacket you were wearing when a roofing company came out to your property. So include the pertinent details only.
Pertinent details include:
- The date that the roofer came to your property.
- The time they arrived when they finished.
- The service rendered.
- Anything else having to do with the service experience.
If the company was exceptionally responsive, include how long it took for them to call or email you back.
3) Omit Names When Possible
Inherently, there is nothing wrong with heaping praise upon a specific roofing company employee by naming them. The only problem with this is that it may date your review in the long run. Not every employee will stay with a company long-term. So when someone reads that Mitch from Grade A Roofing did a great job and was courteous, they will hope for Mitch when they hire Grade A Roofing.
But maybe Mitch isn’t with the company anymore or got promoted or was just a seasonal employee in the first place. So is it ever appropriate to name names in a roofing company review?
It’s typically a safe bet to name the owner of the business when appropriate. People love hearing that the owner of the company was on-site and hands-on with the project. In addition, ownership of roofing companies doesn’t change hands very often, so it’s a generally safe practice if you want to call a specific person out.
4) Include your Own Experience
Another pitfall that many reviewers fall into is including the experiences of others in their reviews. Even when you are leaving a good review, refrain from referencing the experience of friends or neighbors, including:
- Experiences you have heard of firsthand from friends and family
- Other reviews you have read about the company
The former can be incredibly tempting. After all, how much harm can it do to say, “my brother told me about the great service of so and so roofing company”? However, in most cases, it simply sounds like you are echoing the opinions of others or that you were biased in the first place. Other consumers don’t care who referred you to a roofing company or how much your friends like them.
The latter point is even more detrimental. Instead of referencing your own experience in earnest, you are echoing the secondhand opinions of people you have never even met. Nobody will take these kinds of reviews seriously, and some may question their validity.
Instead, include only your own experience with the company. Then, let people know what they can expect based on firsthand accounts.
5) Be Specific
The worst positive reviews read something like this “I liked so and so roofing company. They were great. I will be hiring them again.” Unfortunately, this kind of review (even though it is clearly in praise of the company in question) offers no helpful information to other consumers.
And as a roofing contractor, it does not tell other consumers what they can expect from you. Remember that people read reviews to help them make a purchasing decision based on other people’s experiences with a company.
Showering a roofing company with non-specific praise doesn’t help anyone. So in your review or your review template, be sure to include specific details about what you liked about the company.
For instance, if you appreciated that the crew showed up on time, mention that. Mention the scheduled time and what time they arrived. Or, if you noticed how quickly the job got done, give details. State in your review the timeframe the company gave you, when you started the project and when you finished it.
6) Check Grammar
Many people want to write a review and get it over with, which is understandable. But, unfortunately, few people have the time to spend writing a good review for every company that did a good job. As much as possible, though, try to keep your reviews free of spelling errors and grammar mistakes.
It can be helpful to write up your review in a word processor program like Office or Google Docs. That way, you can have the program check for spelling and grammar. Then you can copy and paste the review into the appropriate field.
A review rife with spelling and grammar errors comes off as less credible. It could be genuine, but it could make the review harder to read for other consumers too.