The Google Business Profile (Formerly GMB) Guide for Roofers

Blog Cover For Google Business Profile Guide

Google My Business has been a great marketing tool for roofing companies over the years.

It has helped countless contractors maximize their SEO and generate more leads online.

But before the platform was called Google My Business, it was first called Google Local and then Google Places.

Fast forward to November 2021, and Google has once again rebranded its local business platform.

Enter Google Business Profile.

What is Google Business Profile?

Google Business Profile is an online tool for local businesses to manage their online presence on Google Maps and Google Search. Before Google’s recent rebrand, the platform was known as Google My Business.

Google My Business Name Change for Roofers

The first thing you have to know about the change to Google My Business is that it’s no longer called Google My Business. 

It has been rebranded to the Google Business Profile. 

So let us alleviate your anxieties right now by saying that the name change is the starkest change that Google made to their service. 

Google VP Matt Madrigal stated that the change was essential to simplify the service and make it more accessible to more people. 

The good news is that the basics are still the same. The changes made have more to do with the user interface than anything related to SEO. 

So at least in the case of the new Google Business Profile rebrand, there is no need to panic.

What Has Changed With Google Business Profile?

Google has essentially eliminated the need for business owners to go to the Google My Business platform to edit their profiles and resolve issues. 

You can now access and make changes to your business profile directly through the Maps app. 

This does cut out a couple of steps and makes editing your profile a bit easier, but as most users know, this was something you could do through a regular Google search as well. 

With Google Business Profile, you can still make changes to your listing via search.

The main difference now is that you can also make changes directly through the Maps app. 

All you have to do is search for your business on Google Search or Maps, click your business name, and make changes on the spot. 

To make things a bit clearer, let’s take a look at the things you can do directly through the Google Maps App or Google Search with the new update:

Screenshot Showing Manager of Google Business Profile on Google Search

NAP Information

You can now make changes to how your business name, physical address, and phone number are listed straight from Google Maps or Search.

It’s essential to keep up with changes since other users may change your information maliciously. Therefore, NAP consistency remains critical to generating as many leads as possible.

Review Replies

One of the most beneficial aspects of Google Business Profile is responding directly to customer reviews. As a result, both prospective and existing customers take notice of how you handle feedback.

Thanking reviewers for positive feedback shows you care about their business, and respectfully engaging with negative feedback shows your commitment to all customers.


You can now handle your entire verification process directly in the Google Maps app. If nothing else, this addition makes it more convenient for business owners to get their profiles up.

A verified profile helps build online credibility for your roofing business. However, local search remains the top channel through which roofers can generate leads in 2022.

Positive Change

The main changes to Google My Business relate to how the business owner interacts with the service. Roofing companies need not worry about SEO changes regarding the Google Business Profile.

Optimizing your Google Business Profile

Luckily, the basics from Google My Business still hold true for the new Google Business profile. 

Still, there are some things that you should keep in mind if you want to make sure you are generating the most leads with your Google Business Profile. 

Here are some tips:

Screenshot Showing Google Business Profile Name, Address, and Phone Number Information for Roofing Company

Check Frequently

Business owners fail to realize that any Google user can add information to a Google Business Profile. It is an open forum that encourages users and customers to share their input about the business. 

Unfortunately, sometimes people add incorrect addresses, business hours, and other information. This can be a mistake or a malicious attack.

As a result, it’s imperative to check your Google Business Profile frequently and ensure that all information is accurate. 

Add High-Quality Images

Pictures were important for Google My Business. Nothing has changed in this department with the advent of Google Business Profile. 

Adding high-quality images to your listing can up your click-through rate by 35%. For roofers, it would be best to add pictures of projects you’ve completed, your storefront, service vehicles, and even your staff. 

Reply to Reviews

As often as you can, you should make an effort to reply thoughtfully to the reviews you get. 

Avoid using a generic response for every review. Instead, try to make it personal and address the specific topics touched on by the reviewer. 

A thorough response shows new customers that you care about their experience and can go a long way in drumming up new roofing leads. 

Using Google Apps to Make GBP Changes

You should learn how to edit your business profile from the search and maps app as a general practice.

All you have to do is type your business name (if you have already claimed your business; if not, do so right now) into a regular or map search. 

Scroll down on your listing where you will see a blue link that reads “Edit your business information.” 

Next, you will be led to a page where you can instantly alter your profile, including business name, category, location, hours, and more. 

For those wondering, yes, this means you can make essential changes to your profile directly from your phone. 

Screenshot of Google Maps App With Roofing Company Profile

Multi-Location Roofing Businesses

If you have more than one roofing location, access and manage your profiles for each area through the Google Business Profile Manager dashboard. 

While you can access and alter your profile through the Maps app, the dashboard provides more precise and robust options for managing multiple locations. 

For now, at least, it is still much easier to manage multiple location profiles through the dashboard.