Category Archives: SEO

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At Roofer’s Guild, we aim to educate the roofing industry about SEO and digital marketing.

However, there’s no cookie-cutter approach. Each location requires a nuanced strategy, especially the Venice of America.

Roofer’s Guild helps roofers in Fort Lauderdale rank for keywords like “roofing company fort lauderdale” and “fort lauderdale roofing services.”

While you are speedboating over the Port Everglades, your website can generate thousands of clicks on Google and Google Maps.

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Here is the step-by-step process to rank your website in 2024:

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Domain Name and Hosting

If you already have an official domain name and hosting provider, you are a step ahead of start-up roofing companies. 

However, those without these staples must invest in them as a first step to SEO success.

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Purchase a Domain Name

Navigate to https://instantdomains.com/search and look for a domain name that matches your brand name. It helps to include the city name within your domain, but it’s not mandatory.

Avoid choosing a generic name, however, as this can cause confusion and lower conversion rates.

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Let me give you an example.

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Ideal domain name: ftlauderdaleroofkingz.com

Good domain name: roofkingzfl.com

Risky domain name: ftlauderdaleroofers.com

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A domain name typically costs around $9.99 per year.

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Hosting

Next, you must find a hosting provider to make use of your new domain name.

You can use something like Siteground, which is considered a top-level hosting provider.

Check out their hosting plans and prices.

It’s going to cost at least $215.88 per year.

You might be able to find lower-cost hosting plans from other providers. However, the quality of the hosting may be lower.

This can impact how quickly your website loads for visitors, which also affects SEO.

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WordPress Installation

The next step is installing WordPress on the website. Most hosting providers, including Siteground, offer one-click WordPress installations.

The process is as simple as clicking a button in your hosting dashboard.

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WordPress Themes

Once WordPress is installed on your website, you can choose a theme to replace the stock theme that comes with new WordPress installations.

You can choose a free theme, purchase a custom theme, or hire a WordPress web developer to create an original theme.

Your theme can impact SEO because template websites are less likely to rank on Google.

Furthermore, themes may vary in SEO accessibility based on the crawlability of the menu, footer links, and other SEO architecture.

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Content Marketing

Content marketing is the currency with which SEO accrues its value. A website without content is virtually worthless when it comes to Google rankings.

For example, installing WordPress as a one-page website makes ranking for various roofing services nearly impossible on traditional organic results.

You can still rank on Google Maps with a one-page website, but it lowers your chances compared to sites without a well-planned website architecture.

The following SEO content tasks will ensure your website can maximize its presence on Google search results.

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Content Mapping

Your next step is to create a content map covering all your services and service areas.

As a Fort Lauderdale roofing company, your service area may expand to surrounding cities like Cooper City, Margate, and Wilton Manors.

Your services might include residential roof repair, commercial roof repair, asphalt shingle roofing, tile roofing, TPO roofing, foam roofing, etc.

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Here is an example content map to consider:

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Content Production

The next step is producing the content based on your pre-determined content map. You can hire content writers, use ChatGPT, or invest in an SEO agency for roofing companies.

Of these three options, Roofer’s Guild recommends investing in an industry-specific SEO agency.

Hiring freelance content writers can have varying results, and they may use AI tools to generate their content.

Using AI tools like ChatGPT to produce your content may result in algorithmic penalties on Google search, especially if you don’t exercise a nuanced editing process.

Hiring an experienced SEO agency with plenty of Google reviews protects you against the most undeniable outcomes.

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On-Page SEO

The next step is to optimize your content for on-page SEO. These tactics help Google quickly understand the topics of each page and which users the content is targeting.

Remember, Google is still a machine, so you must help it understand your content. However, you don’t want to over-optimize your content, as Google is designed to prioritize content created for human beings, not search engines.

Yes, it’s a fine line and requires nuance and years of experience.

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Title Tags

Your SEO title or title tag is what shows up on Google search results. Your title tag is usually 40-60 characters and includes the page’s target keyword.

Here is an example of a title tag

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Tile Roof Repair Services in Fort Lauderdale, FL | Roof Kingz

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Meta Descriptions

Your meta description also appears on Google search underneath the title tag. A meta description should be within 350 characters and expand on the description of the page and its content.

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Here is an example of a meta description:

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Call Roof Kingz for tile roof repair services in Fort Lauderdale, FL. Our experienced roofers have earned 350 Google Reviews and are ready to repair your tile roof today.

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Headers

Header tags like H1, H2, and H3 also impact on-page SEO. You want your H1 to be the same as your title tag and your H2 to include a keyword variation.

However, avoid stuffing your headers with keywords, and ensure they read naturally to help your users.

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Here are some examples of effective header tags for SEO

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H1: Tile Roof Repair Services in Fort Lauderdale, FL

H2: Fort Lauderdale Tile Roofing Experts

H3: Signs of Tile Roofing Problems

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Keyword Placement in Body Content

You should also insert your keyword in the opening paragraph of the page or post so that Google detects the phrase early in the crawling process.

Aside from that placement, don’t worry much about keyword density, as the days of “tricking” Google are over. The goal is to make your content easily readable to your users and target customers.

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Off-Page SEO

Next are your off-page SEO tasks, which start with claiming and verifying your Google Business Profile. A Google Business Profile (formerly Google My Business listing) is a roofing company’s most crucial off-site SEO component.

After you optimize your Google Business Profile, you can move on to additional off-page SEO tasks.

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Google Business Profile

Google Business Profiles are eligible to rank on organic search results through Google’s Map 3-Pack results. These SERP features include three selected Google Business Profiles based on the user’s query.

For example, when a searcher asks Google for “roofing fort lauderdale, the results will look something like this:

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Getting within the 3-pack requires a robust website, numerous customer reviews, and a prime location within your city.

While you can impact the relevance and prominence of your Google Business Profile, its proximity is based strictly on its map marker in Google’s map database.

As a result, if your company is on the outskirts of Fort Luardealte, ranking within the 3-pack becomes very challenging.

Consider moving your office to a prime location to generate more Google Maps impressions.

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Local Citations

Next, you want to build citations for your Fort Lauderdale roofing company in various business directories. These are foundational links that help build trust within the online ecosystem.

You can use a service like Whitespark to build hundreds of citations at once, including in prime directories and data aggregators like:

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• Bing Maps
• Yellow Pages
• Neustar Localize
• Yelp

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It would help to target Fort Lauderdale-based directories like the Fort Lauderdale Chamber of Commerce, which will require a membership fee.

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Reviews and Reputation

Part of off-site SEO is acquiring reviews on reputable platforms like Google, Yelp, and Better Business Bearue. You can increase review frequency using software automation tools that send links to each of your customers through text and email.

However, digital review requests seldom convince customers to complete the task. Instead, you must combine those automated requests with in-person follow-ups to add a personal touch.

Your SEO rankings will increase as you gain more reviews on platforms like Google. 

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Local Link Building

We noted the Chamber of Commerce as a link-building opportunity, more of a citation than an SEO-driven link. You need to form partnerships with or pitch guest posts to other local websites for the most impactful SEO links.

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Business Partnerships

As a roofing company, you might partner with a Little League team in Fort Lauderdale, a hardware store, or a plumbing company. These kinds of partnerships can link their website to yours, increasing your domain authority.

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Guest Posts

Another way to buy local links is through guest posts. You can pitch guest posts to local bloggers in the Fort Lauderdale area or by contacting the web admin of other Fort Lauderdale-based websites.

It’s essential to pitch guest post topics that match the website’s theme and hold unique value to their readers.

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Next SEO Steps for Fort Lauderdale Roofers

Manually completing the above SEO tasks can seem daunting, so many roofers opt to hire an SEO company. At Roofer’s Guild, we suggest hiring one of the top roofing SEO companies specializing in your industry.

However, there are multiple tasks you can complete before hiring an agency. For example, if you have not already claimed your Google Business Profile, you should do that immediately. 

It’s possible to do SEO yourself. However, it is time-consuming and requires a general understanding of SEO best practices. We hope this guide informs you enough to get started and lay the foundation for your local SEO presence in Florida.

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In this post, you will discover the 60 best roofing keywords in Seattle, WA. These keywords are valuable for roofing companies that operate out of Seattle, Washington, and nearby areas.

Our data source is SEMRush, one of the world’s most trusted SEO tools.

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Check out the top 60 roofing keywords in Seattle below:

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Keyword	Volume	Difficulty	CPC
roofing seattle	390	39	$30.64
seattle roofing companies	480	41	$30.97
roof repair seattle	320	34	$27.74
roofers in seattle	210	37	$30.85
roofers seattle	210	43	$30.64
roofing in seattle	219	40	$30.64
seattle roofing	170	38	$30.85
seattle roofers	110	41	$34.23
seattle roofing company	210	41	$35.10
roofing companies seattle	210	40	$35.10
roofing company seattle	210	38	$30.97
roofing company in seattle	210	41	$35.10
seattle roof repair	140	31	$27.74
roofing contractors seattle	210	40	$30.97
best roofing company seattle	110	36	$20.43
roof replacement seattle	70	35	$38.45
seattle roofer	70	39	$30.85
seattle roofing contractor	70	37	$43.47
metal roof seattle	70	10	$19.29
roofer seattle	50	43	$39.89
roofing repair seattle	50	30	$34.62
seattle roof replacement	50	41	$52.99
roofing seattle wa	40	38	$29.42
roofing companies in seattle	40	42	$44.37
roof repairs seattle	40	28	$34.62
commercial roofing contractors seattle	40	13	$0.00
torch down roof repair seattle	30	0	$0.00
metal roof repair seattle	30	10	$0.00
seattle roofing contractors	30	41	$43.47
seattle roofing services	30	36	$0.00
commercial roofing seattle	30	14	$29.37
metal roofing seattle wa	30	23	$25.84
near me roofing company seattle	30	22	$24.00
seattle metal roof	30	3	$19.29
skylight installation seattle	20	3	$13.19
roofing services seattle	20	37	$34.89
roofers seattle area	20	40	$34.67
roofing contractors in seattle	20	41	$43.47
roofer in seattle	20	37	$39.89
roof repair seattle wa	20	36	$52.18
roofing contractors seattle wa	20	37	$33.58
roofing contractor seattle	20	38	$43.47
best roofers in seattle	20	32	$25.14
flat roofing seattle	20	0	$47.30
roof leak repair seattle	20	13	$26.54
skylight repair seattle	20	0	$8.77
skylight replacement seattle	20	0	$13.87
flat roof seattle	20	0	$47.30
seattle roof	20	47	$39.89
state roofing seattle	20	33	$15.30
flat roof repair seattle	20	2	$38.99
new roof seattle	20	20	$30.59
roof inspection seattle	20	0	$15.94
roof repair west seattle	20	5	$35.61
torch down roofing seattle	20	0	$25.26
tile roof seattle	20	0	$0.00
tpo roofing seattle	20	0	$0.00
epdm roofing seattle	20	0	$0.00
emergency roof repair seattle	20	0	$0.00
standing seam metal roof seattle	20	0	$0.00

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Top Seattle Keywords for Individual Roofing Services

Grouping keywords by service type and user intent is an important part of SEO for roofers. Below are the best keywords for individual roofing services in Seattle.

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Keyword	Volume	Difficulty	CPC
seattle roof repair	140	31	$27.74
roof replacement seattle	90	38	$45.42
metal roof seattle	70	10	$19.29
commercial roofing contractors seattle	40	13	$0.00
torch down roof repair seattle	30	0	$0.00
skylight installation seattle	20	3	$13.19
flat roofing seattle	20	0	$47.30
roof leak repair seattle	20	13	$26.54
skylight repair seattle	20	0	$8.77
skylight replacement seattle	20	0	$13.87
flat roof repair seattle	20	2	$38.99
new roof seattle	20	20	$30.59
roof inspection seattle	20	1	$37.80
torch down roofing seattle	20	0	$25.26
tile roof seattle	20	0	$0.00
tpo roofing seattle	20	0	$0.00
epdm roofing seattle	20	0	$0.00
emergency roof repair seattle	20	0	$0.00
standing seam metal roof seattle	20	0	$0.00

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SEO Limitations of Traditional Roofing Keywords

Research studies, including those performed internally at Roofer’s Guild, have found that over half of search queries do not show up as traditional keywords in Google Search Console and other keyword research tools.

Over 50% of organic clicks to your roofing website and Google My Business Profile will come from hidden terms. These terms are long-tail keywords that don’t register a search volume on SEMRush or appear in the queries section of a Google Search Console campaign.

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Solution: Build out service pages for each one of your roofing services (regardless of keyword research) and utilize tools that showcase real evidence and examples of your specific jobs.

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Make sure to present your services to real customers and NOT for search engines to abide by Google’s Helpful Content Update.

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How to Rank for These Seattle Roofing Keywords

At Roofer’s Guild, we’ve helped local roofers earn roofing leads in Seattle through search engine optimization. We recommend hiring a reputable SEO company to provide the necessary resources. In addition, we advise roofers to collect as many customer reviews as possible on Google Business Profile.

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ChatGPT, the AI software tool that has dominated headlines for the past year, has fundamentally changed roofing SEO strategies forever.

Google’s official stance on utilizing ChatGPT and other AI tools for content creation has been vague, but they have stated that AI content in and of itself does not violate their guidelines.

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Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to users for years.

Google Search Guidelines

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Source: https://developers.google.com/search/blog/2023/02/google-search-and-ai-content

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Aside from the most obvious way to leverage ChatGPT, which is to auto-generate website content, ChatGPT’s potential for roofing SEO is limitless.

The program can create HTML, CSS, and JavaScript code, schema markup, FAQs, and other tasks that previously required coding expertise.

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Can Google Detect ChatGPT Roofing Content?

We don’t know for sure if Google can detect ChatGPT content for roofing websites, but we can make an educated guess that they can.

Since tools like Open AI Detector and AI Content Detector can detect unedited content produced by ChatGPT, there’s no reason why Google cannot.

However, since Google’s official statement does not cite the use of AI as a violation, it’s unlikely that detecting such content would automatically trigger a penalty.

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Should Roofing Companies Generate Website Content With ChatGPT?

Roofing companies should avoid using ChatGPT to generate content “from scratch” as the tool pulls from pre-trained data that is already available online.

As a result, using ChatGPT in this manner would simply regurgitate content that already exists, resulting in text that adds zero unique value to readers.

On the other hand, feeding ChatGPT original and unique information or data can result in content with those same qualities, increasing its value exponentially.

Any content created with AI should undergo a strenuous editing process involving Grammarly, Surfer SEO, and human analysis.

Consulting with a roofing SEO agency is an important step in refining your content generation protocols.

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ChatGPT vs. Perplexity.AI for Roofing SEO Content

Although ChatGPT is the most popular AI tool for content generation, others like Google Gemini and Perplexity AI have emerged in 2024.

While Perplexity.AI is an impressive tool for research and sourcing (as it browses the internet and cites sources for each prompt), ChatGPT remains the best option for creating original content (as long as you feed it unique inputs).

When using any AI tool, be aware that Google’s Helpful Content Update seems to anticipate the latest AI content trends.

There’s a significant risk in implementing AI content generation from either tool into your roofing SEO strategy, especially without additional editing.

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ChatGPT

ChatGPT currently creates superior content when fed unique information. Users can sign up for a free account to utilize the 3.5 GPT model, while pro users can pay $9.99 per month for the 4.0 version, which includes image Dall. E image generation and 3rd-party plugins.

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Perplexity.AI

Like ChatGPT, Perplexity.AI also offers a free and paid version of its tool. As we noted, Perplexity is best used for research and sourcing.

For example, if you are looking for specific information about the most common roofing materials in a specific state or region, Perplexity.AI will find the information and the original source.

You can also experiment with combining information from Perplexity with content generation from ChatGPT.

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ChatGPT Roofing SEO Strategy Ideas

While relying on ChatGPT to produce all of your roofing website content is unwise, the program still has great possibilities for strategy purposes.

For example, you can ask the program to create article ideas, perform keyword research, and recommend call-to-action phrases.

These concepts merely scratch the surface of ChatGPT’s capabilities.

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Take a look at some of the best ChatGPT SEO strategies for roofers:

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Content Ideas

Sometimes, brainstorming articles, pages, and posts are the most difficult part of a content marketing strategy. ChatGPT can provide ideas for each of these entities on demand.

Because the technology empowers users to continue to refine their queries, you can have the program expand on initial ideas.

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Keyword Research

Roofers have typically relied on SEO tools like SEMRush, Ahrefs, and Moz to research keywords. However, ChatGPT adds an exciting dynamic to this task.

For example, ChatGPT can group keywords by topical clusters, user intent, and more. The program can also provide a list of semantically related terms.

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Coding

Perhaps ChatGPT’s greatest impact on roofing SEO strategy will come with its ability to write code. Roofers without HTML, CSS, and Javascript coding ability can have the program create this code on their behalf.

Not only will this save tons of time, but it will also allow everyone to produce interactive tools and software.

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Schema Markup

Schema markup is a form of coding as well, but it has a unique value proposition for SEO. Typically, only experienced coders could create schema markup for roofing businesses or FAQ schema for a roofing article.

However, with ChatGPT, anyone can prompt the software to produce the appropriate schema.

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Using ChatGPT As a Search Engine

Although some initially projected that ChatGPT may replace traditional search engines, the behavioral trends since its release have quelled that speculation.

Bing’s adoption of ChatGPT within its search engine interface and Google’s beta-tested Search Generative Experience (which includes Gemini) have pointed to an immersion of the tools within search engines rather than a replacement.

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Final Thoughts on ChatGPT for Roofing SEO

ChatGPT has already changed roofing SEO and will continue to make an impact with each new update.

Whether SEO agencies utilize the powers of this technology to expedite existing processes, create new ones, or fundamentally change how we think about search, roofers must adapt to these changes in real time.

Ignoring the alarmist takes about this program and the sales pitches that exploit it will be the most challenging aspect for roofing companies. Conversely, finding the benefits of ChatGPT within your business model should be a top priority.

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SEO for roofers in Phoenix is an essential digital marketing strategy for Arizona roofers.

At Roofer’s Guild, we know this first-hand, having worked with dozens of roofers in the Phoenix metropolitan area.

Compared to other options like PPC and Facebook Ads, SEO produces the best digital marketing ROI when appropriately done and fosters a sustainable stream of incoming roofing leads.

The key is correctly implementing search engine optimization, which you can learn how to do in the following guide.

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What is SEO for Phoenix Roofers?

Phoenix roofing SEO is the intentional strategy for improving Phoenix-based roofing companies’ search engine rankings. The primary goal of SEO is to rank a roofing company website and Google Business Profile for local and industry keywords. 

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SEO Basics for Phoenix Roofing Companies

At a bare minimum, Arizona roofers need a website and Google Business Profile to utilize SEO properly. Websites require a domain name, hosting provider, and content management system to publish, while Google Business Profiles can be claimed and verified through Google’s platform.

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Phoenix Roofing Company Website

A company website is the foundation of SEO for roofers. Good websites have service pages, blog posts, and other content assets that rank on Google search results.

Furthermore, the best websites have urgent calls to action that convert organic traffic into viable leads.

Content is vital to ranking a website on search results. However, technical SEO aspects like site speed, URL structure, and user experience also factor into search engine optimization.

Search engines want their users to find the best websites with the best content so that they come back to the search engine for other queries.

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Domain Name

SEO requires a legitimate domain name to work, preferably of the .com variety. Domains typically cost between $2 and $20 per year and can be purchased on domain registrars like GoDaddy, Siteground, Namecheap, etc. Domains with Phoenix and roofing in the name have a better chance.

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Hosting Provider

Web hosting costs anywhere from $2 to $500 per month, depending on your needs. However, most Phoenix roofers can spend less than $100 per month on hosting to ensure fast website speed and good security.

You can buy hosting from the same platform where you purchase your domain name, or you can use an alternative provider.

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Content Management System

Your content management system or CMS allows you to publish content on your website, install plugins, and upload media.

At Roofer’s Guild, we recommend WordPress CMS because it makes everything easy for roofers. If you choose to go another route, consider Duda or Squarespace.

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Google Business Profile

The second most crucial SEO asset is a Google Business Profile. A GBP (formerly known as Google My Business or GMB) is a free listing from Google that roofing companies can verify through a postcard. Google needs to confirm that your business address is accurate and truthful.

Once you claim and verify your Google Business Profile, it can begin ranking on Google’s Local Map 3-Pack and Google Maps results. Connecting your company website to your business profile can boost its SEO potential.

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Verification

Once you submit your address on Google Business Profile, they will mail you a postcard for verification. The postcard will contain a unique verification code that you can input into your profile where it says code. Once you insert your code, your profile can go live and start ranking.

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Reviews

Your Google Business Profile also serves as a place where customers can leave reviews. Getting more reviews helps your GMB listing rank higher and for more keywords.

You can send customers a direct link to review your business via Google, increasing review frequency.

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Optimization

Complete your profile fully to optimize your GMB listing for SEO. Make sure to upload photos of your staff, input the correct hours of operation, and write up a high-quality business description.

You can even take it further by publishing Google Posts and listing each of your services.

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Advanced SEO Concepts for Phoenix-based Roofers

As a Phoenix roofing contractor, you want to bring in local consumers who need roofing services. These potential customers may search for location-specific terms like roofing company phoenix or implied local terms like roofing company near me. 

If the user searches from a Phoenix zip code, Google will recognize both terms as synonyms. In addition, Google’s local algorithm is advanced enough to understand that when users add near me to their search query, they seek a service near their search location.

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Keyword Research

Keyword research is the basis of your SEO rankings as it allows you to target specific terms and phrases that your target customers use when searching on Google and other platforms.

Most keyword research tools like SEMRush, Moz, and Ahrefs allow you to evaluate monthly search volume. You can also measure keyword difficulty and estimated CTR.

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Content Publishing

Content takes your target keywords and submits them to Google’s index through service pages and blog posts. Your content should insert keywords in the title, H1, H2, meta description, and URL.

Aside from inserting the exact term or phrase into your content, you should supplement it with synonyms and ensure readability for users.

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Link Building

Local roofers with links from credible institutions like the Arizona Roofing Contractor’s Association are more likely to rank than those without solid links.

Inbound links serve as a digital endorsement from one website to another. You can build links by building relationships with trustworthy companies and programs. Creating good content may also earn links.

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Reputation Management

Modern customers check reviews before investing in roofing services, and search engines like Google know it.

As a result, companies with reviews from Google, Facebook, Yelp, Better Business Bearue, and other credible review platforms are more likely to rank than those without a reputation.

You can increase reviews by reminding your customers to submit them.

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Local SEO Strategy for Phoenix, AZ Roofing

Local roofers have less of Google’s index to worry about than national companies. You don’t need to rank for national keyword terms or get links from national institutions.

In some ways, Local SEO is easier, but it does require a few extra steps in the search engine optimization process.

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NAP Citations

One overlooked aspect of Local SEO is NAP citations. These are also links, but they are called nofollow links and differ from the links we described earlier.

You can create these links manually by submitting your website to business directories like Angi, HomeAdvisor, and BBB.

You can also use a service like Whitespark to automate your citations across thousands of platforms. Of course, such a service costs a fee but vastly expedites the citation creation process.

Aside from listing your business on multiple platforms, you want to ensure consistency and accuracy.

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Local Landing Pages

Although Google Business Profiles are the best way to rank for local terms, you can also rank for them on your primary website. You achieve this through local landing pages, AKA city pages. 

Creating unique city pages allows you to rank in Phoenix along with Tempe, Glendale, and Scottsdale. As a local roofing contractor, you likely serve customers in nearby zip codes and would like to get their business.

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Social Proof

Showcasing local awards and badges on your company’s website is another overlooked aspect of Local SEO in Phoenix. Any local honor is worth sharing on your website, not just for SEO purposes but for conversion rate. When consumers see badges, they see credibility.

If you are a newer roofing company without awards, try to network with local associations and build a following. As your brand grows locally, you are more likely to receive opportunities to earn badges, awards, and more.

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Final Words on SEO for Roofers in Phoenix

SEO gets a bad reputation in the valley because of bad actors in the industry. At Roofer’s Guild, we recommend selecting from our list of the best SEO providers. It’s true that some agencies do lousy business and will cost your business long-term, but SEO can also provide substantial ROI in 2024.

The key to successful SEO is understanding the processes outlined in this guide. You will likely find sustainable success when you implement SEO in Phoenix from an informed and educated position.

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Roofing SEO in Orlando, FL, can be much like the city’s amusement parks. It’s full of roller coasters that go up and down. However, like Disney, Orlando Roofing SEO can also be a place to realize your dreams. 

In the following post, Roofer’s Guild outlines everything you need to know about SEO for roofing companies in Orlando, Florida.

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What is Orlando Roofing SEO?

Orlando Roofing SEO is the optimization of an Orlando roofing company’s website and business listings for higher search rankings. Yes, SEO is simpler than it sounds; however, the process can prove very complex.

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Elements of SEO for Roofers in Orlando

SEO consists of six main pillars: websites, keywords, content, links, reviews, and local. Roofer’s Guild makes this process simple because others in the industry tend to complicate it unnecessarily. 

By following this guide, you can become the leading Orlando SEO expert in the roofing industry.

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Website Design

Your website is the primary asset for your SEO campaign in Orlando. Every business listing, citation, and backlink will somehow lead back to your website. 

Furthermore, your website is your #1 conversion tool when relevant users are trying to decide on roofing services.

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Customization

Your Orlando roofing website reflects your company in the digital age. If your site has a custom design, branded colors, and team photos, you will convert many more visitors than stock websites with cookie-cutter configurations.

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Calls-To-Action

As a local roofing company, calls to action or CTAs are imperative. After all, the whole objective of implementing SEO is to gain more customers. Therefore, you must showcase multiple contact methods, including clickable phone numbers and simple, user-friendly contact forms. 

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User Experience

Visitors’ first impression depends entirely on user experience (UX) factors. For example, how quickly your website loads on mobile and desktop will influence its bounce rate and engagement metrics. Your site should load instantly on all devices to have any chance of keeping users around.

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Keyword Research

Keywords are the basis of SEO as they help you determine what your customers are searching for on Google and other search engines. Keyword research tools like SEMRush, Moz Keyword Explorer, and AHRefs are essential for any Orlando contractor serious about SEO.

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Keyword Volume

Keyword volume is the estimated number of users who search for the term per month. On a local level, you’ll find that the keyword volume is lower than national terms. For example, roof repair has a much higher volume than roof repair in Orlando. Don’t let that deter your SEO, however.

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Keyword Difficulty

Just as national terms have higher volume, they also have more difficulty. However, local keywords have lower difficulty scores, making them easier to optimize. Similarly, smaller cities have lower keyword difficulty than larger metropolitan areas. 

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User Intent

Perhaps the most critical element of keyword research is user intent. Tools like SEMRush will help you define the user intent, but you should also use your common sense. For example, how to repair a roof has informational intent, while roof repair services has commercial intent.

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Content Marketing

The old SEO adage states that content is king. However, content is only as potent as the SEO knowledge of its creators. Aimlessly publishing 500-word blog posts hinders your SEO more than it helps your website. 

Conversely, crafting valuable content around commercial intent leads to better SEO.

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Service Pages

Your roofing company website should have a service page for every service your company provides. Of course, you’ll want to perform keyword research before writing your content, as it helps you optimize it for keywords.

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Blog Posts

Blog posts are a different form of content for roofing websites and must be published strategically. Don’t aimlessly publish blog posts to keep your website fresh (that doesn’t work.) Instead, target specific keywords that can acquire links and transfer the link equity to your commercial pages.

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Distribution

Content is meant to be shared, so it helps to distribute your blog posts on Facebook, LinkedIn, and other social media platforms. High-quality blog posts may even go viral and earn more links than anticipated. Either way, it creates more brand awareness.

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Link Building

Roofing websites need fewer links than national websites since they target less competitive keywords. However, backlinks are still a ranking factor for local websites. 

In addition, there are various tactics local roofers can use to generate high-quality, authoritative links from credible 3rd-party websites.

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Associations

It helps to apply for membership to local roofing associations like the Central Florida Roofing and Sheet Metal Association. In addition, links from highly specific web platforms send significant SEO signals to Google.

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Citations

The best place to start your link-building campaign is with local citations. You can submit your business information to dozens of local and industry directories, providing a nofollow link back to your website. 

Of course, nofollow links count less than dofollow links, but they still give a hint to Google’s algorithm.

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Linkable Assets

The best way to earn natural links from relevant websites is to produce high-quality content that appeals to websites in your general niche. You should focus on content frameworks proven to acquire links in the past. 

The best way to do this is to research competitors’ links and see which of their blog posts has the most referring domains. Then, try to build a similar blog post but improve its value.

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Reviews & Reputation Management

The internet and its users have grown more sophisticated over the past decade. Today, customers don’t immediately call the first roofing company they find online. Instead, they perform due diligence by reading customer reviews and comparing the company’s reputation to nearby alternatives.

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Review Platforms

The first step is listing your company on every major review platform, including Google, Yelp, HomeAdvisor, Angi, Better Business Bureau, and Facebook. You must reach your consumers wherever they feel comfortable posting feedback about your Orlando roofing business.

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Review Requests

Most satisfied customers won’t leave reviews unprompted, even if they love your services. So, the best way to increase reviews is to request them through text, email, and in person. 

You can use software to automate review requests digitally, but in-person comes down to old-fashioned people skills.

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Review Responses

The customers who will leave reviews unpromoted have had bad experiences with your company or simply don’t like you. Sometimes, these people leave scathing reviews on multiple platforms, disparaging your company and employees. 

The best way to handle these is to respond professionally. Not every review will be a perfect 5-star rating, and customers don’t expect perfection. Most just want to see that you care enough to respond.

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Local SEO

Local SEO is tailored to your specific city. As you know, tourists often visit Orlando to see attractions and escape the grinds of their daily lives. However, many roofing businesses also prosper in the Orlando area. So, it is your job to reach the most consumers online.

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Local Map 3-Pack

The Local Map 3-Pack displays 3 Google Business Profiles within a box on the Google SERPs. When an Orlando resident searches roofer near me, they will see the Local Map Pack above the regular organic search results.

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Google Business Profile

A Google Business Profile is an official business listing on the Google platform. Google users can submit reviews on your listing, and Google can showcase your listing within the Local Map 3-Pack and on Google Maps.

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Local Landing Pages

Local landing pages or city pages are individual pages on your website targeting a city or town. City pages come in handy when ranking for locations outside your primary address—for example, roof repair in Altamonte Springs.

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What Should Orlando Roofers Do Next For SEO?

Most Orlando-area roofing contractors should hire from the list of best roofing SEO companies.

Partnering with a digital marketing agency helps you focus on the day-to-day aspects of your roofing business as your marketing team increases your lead volume for various service types.

If your company operates in towns and suburbs surrounding Orlando, check out our guide to search engine optimization in Florida.

SEO is one of the most affordable marketing methods and yields the highest ROI. But, of course, variables like domain age, tenure, and years in business may dictate how quickly SEO works for your company. 

Regardless, SEO is a profitable long-term investment that will help solidify your Orlando business.

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If you are a contractor seeking Roofing SEO services in Florida, Roofer’s Guild is your best option. Our agency provides search engine optimization services for Floridians throughout the State. As a token of our gratitude, we are providing a free SEO marketing checklist for Florida-based roofers.

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What is Florida Roofing SEO?

Florida Roofing SEO is the process of improving Google search rankings for Florida-area roofing contractors, especially for local keywords like roofing company florida and florida roof repair. Depending on the company’s precise location, the optimization will target specific cities.

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The SEO Process for Floridian Roofing Contractors

Florida SEO comes down to five elements: keyword research, user experience, local targeting, content, and link building. If your local roofing website grades well in all these areas, you will outperform competitors. Of course, the relative competition in your precise city or town plays a role.

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Keyword Research

Keyword research for local businesses contrasts national keyword research. Since fewer users search geo-targeted terms, like roof repair greenacres, for example, search volume is low and may not register at all.

Don’t let a lack of registered search volume dissuade you from targeting local keyword terms and phrases. In fact, these phrases are most likely to convert into new customers. So, how do you decide which words to target?

If your city or town does not register any geo-targeted terms, measure the volume for the original, non-geo-modified term. For example, instead of researching the volume for roof restoration greenacres, measure the volume for roof restoration. Per our own measurement, it is 229 monthly.

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Another effective method to gauge local search volume is to replace your city or town name with near me. Remember, you only replace the location in the research process. DO NOT add near me to your published website content. Google interprets your city name as a synonym for near me.

For example, the phrase metal roof repair near me registers a 664 volume. It is safe to assume that regional consumers in your area will search that term based on that number. Therefore, if your website correctly optimizes for a wide range of these terms, you will generate consistent local traffic.

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A roofing company in Greenacres, Florida, will target local terms like roof repair greenacres, roof restoration greenacres, best roofing company greenacres, etc. While keyword research tools like SEMRush and Moz may or may not show search volume for these exact terms, they are worth targeting.

Finally, Google Search Console will become your most effective keyword research tool once your SEO starts working initially. As you begin to compile data on search queries, impressions, and clicks, Google provides direct data about which terms users are using to find your Florida website.

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User Experience

Florida roofing companies often mistake website design for user experience when a design is only one of many UX components. Fostering a positive user experience directly impacts SEO and conversion rates. As a result, following the best UX protocols for SEO is vital to online success.

Site speed is an exceedingly critical UX factor for roofing company websites. Users never enjoyed slow websites, but now Google measures speed when ranking sites on search results. From Google’s perspective, showing fast websites helps keep their search engines valuable to users.

Navigation is a significant component of user experience and helps website visitors proceed through a buyer’s funnel. Perhaps your local consumer is looking for a specific service type, like tile roof repair, where a clearly marked page on the menu eases their journey.

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Calls-to-action or CTAs help drive more on-site conversions. For instance, a phone number button or contact form embedded within your site’s framework moves users toward task completion. As you accumulate warmer leads, you’ll find the conversion process seamless.

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Local Targeting

Local SEO requires an additional set of tactics for ranking purposes. However, the most significant difference between regular SEO and Local SEO is the Local Map 3-Pack. Florida roofers will find that most geo-modified terms produce Local Map 3-Packs within the search results.

You might wonder how that makes a difference in your SEO campaign. For one, Map 3-Packs appear above organic results on SERPs, which means more users will click on the Map Pack than traditional results. As a result, companies ranking within the Map Pack garner the most clicks.

Google Map 3-Pack’s pull from Google Business Profiles to deliver results. So, you can only rank within the Map Pack if you create and verify a Google Business Profile for your Florida-based roofing company. From there, you want to optimize your business profile as much as possible.

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Geo-modified keywords that return Map 3-Pack results differ from other types of keywords within your SEO strategy. To highlight a contrasting example, consider how long do roofs last in florida. As you can see, it’s still a geo-modified term, but in this case, it doesn’t show Google Maps.

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What’s the difference? Google understands the user intent to be informational, meaning the searcher is seeking specific information to answer their question rather than a company or service to help them.

For local + informational phrases, your SEO strategy will differ slightly.

You must publish long-form blog posts that answer common user questions with these types of terms. These queries are unlikely to lead to a direct sale, but they may lead to an indirect sale. By linking internally from informational content to commercial content, you can gain customers.

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Content

Speaking of content, it is the most potent SEO weapon in the industry. You can establish topical authority on your website by covering a range of roofing-related topics in Florida. Then, as Google begins to trust your website for Florida roofing topics, you can rank for valuable keywords more quickly.

We mentioned user intent when contrasting keywords like roof repair greenacres, which returns a Local Map 3-Pack on SERPs with how long do roofs last in florida, which does not. As a result, two different kinds of content pieces are required to satisfy each’s respective user intent.

For the term roof repair greenacres, you want to publish a service page navigable from your homepage menu. Service pages are typically shorter and embed contact forms and other contact methods. Conversely, the term how long do roofs last in florida merits a 1,000+ word blog post.

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With this in mind, developing a content map serves your content writers best while adding new pages and posts to your Florida roofing company website. You should select which services and questions to address based on keyword research and overall consumer behavior.

Quality matters regardless of whether you produce a service page or blog post. Therefore, hiring quality content writers, either in-house or externally, is critical to achieving favorable SEO results. In addition, you can edit content with tools like Grammarly to avoid misspellings and typos.

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Link Building

If there’s a secret recipe to Florida SEO, it’s link building. Unfortunately, however, building links is a double-edged sword in the world of digital marketing. Just as robust as links can be in a positive sense, they can also wipe your website off of search engines altogether. 

The excellent news for Florida-area roofing contractors is that local link building is more straightforward than national. By claiming citations on local and industry directories, you earn nofollow links back to your site. 

National websites often frown upon nofollow links since they count as a ranking hint rather than a full endorsement, but for local sites, they are potent. Compile links from top directories like HomeAdvisor and Angi.

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As for traditionally dofollow links, which count as a full endorsement, you can reach out to local institutions like chambers of commerce, little league organizations, and other regional acquaintances. Be mindful that most black-hat links come from dofollow links.

While you have limited control over links pointing from a 3rd party to your own website, you have complete discretion over internal links. As the name implies, internal links are connections from one page of your website to another. 

Internal links help users seamlessly navigate your website, but they also transfer link equity, page to page.

So, for example, your post about how long do florida roofs last might garner more links and social shares than a service page. But you can transfer the link equity by linking from the blog post to the most relevant service page, like florida roof replacement.

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Other SEO Considerations for Florida Roofing Companies

Roofer’s Guild has outlined the most effective SEO strategy for roofers in Florida, but additional factors come into play. For example, your domain name plays a legitimate role in your ability to rank for keywords. You should also pay attention to reputation management.

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Domain Name

Roofing companies should own their domain name before investing in SEO. You can purchase a domain name from providers like GoDaddy or Siteground. Companies with an established domain are in better shape than newcomers, as Google tends to rank established domains more quickly than brand-new ones. 

You can measure your domain’s age by visiting Whois.com, which lists the domain’s registration date. Names older than five years have a distinct advantage, while domains younger than six months are disadvantaged.

If you are thinking about changing your domain name, be sure to weigh the cost of the change against the existing domain’s age and authority. 

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Domain Authority is a popular metric from Moz that measures the credibility and weight of a given domain. While Google does not acknowledge the metric as a ranking factor, it likely has a similar internal metric for evaluating a domain’s authority. 

Other 3rd party tools like Majestic and AHrefs give their own variations of this metric, which are worth identifying. For the most part, DA is based on a website’s link profile. You can expect your DA to ascend consistently if you acquire high-quality links from high-quality websites.

As an agency that helps roofing contractors, we fully understand that some newcomers don’t yet have a domain. You should spend more time selecting the perfect domain name in these cases. You can even look into the expired domains market to see if any expired domains with high DA may fit your brand name.

However, in most cases, you will be selecting a brand-new domain. Brand and keyword are the #1 SEO factors you can control with your domain. For instance, greenacresflroofing.com is undoubtedly an excellent choice for a domain. However, this type of exact match name is rarely available.

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Another method is to use your company brand name, like jimandsonsroofers.com, as your domain. Although you don’t get an inherent local benefit, you will further establish your brand, which can pay off as more people learn of your company. 

Finally, you can combine a local term with your brand name. The one pitfall of this method is the length of the domain. You don’t want a domain name that is too long as it is difficult to type and appears unprofessional. Therefore, only utilize this method if you can shorten the name.

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Reputation Management

As a local roofing contractor, reputation plays a significant role in SEO. Part of Google’s local algorithm is prominence, which accounts for your reviews. Google Business Profile is the best platform to acquire reviews, but it also helps to spread them throughout multiple platforms like Facebook and Yelp.

Aside from its impact on Local Map 3-Pack rankings, reputation can also influence indirect SEO factors. For example, when somebody searches for your company name + reviews, what will they see? If you correctly manage your reputation, they will see profiles from trusted platforms.

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Acquiring more reviews is the best way to enhance the reputation and dilute the impact of negative reviews. In addition, you can use 3rd-party software tools to automate review requests. These tools work by auto-sending SMS and email requests to recently serviced customers.

Some Florida roofing businesses fall into the trap of paying for fake reviews, which violates every platform’s guidelines and will hurt your reputation rather than help. Besides, consumers are typically skeptical of perfect 5-star ratings and prefer a range between 4.5 and 4.9.

As for negative reviews, replying is the best option, but only when you have gathered an appropriate response. Again, as a business owner, you want to project calmness and credibility rather than instigate further debate. If you can appear as the more credible party, you help your reputation.

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Next Steps for Florida Roofing Companies

If you are ready to proceed with SEO services for your local roofing company, feel free to reach out to a roofing-specific SEO provider. You can also contact the Roofer’s Guild team for marketing services, including search engine optimization.

If you are not ready to invest in SEO services, you can continue to read our free resources and stay up-to-date on the latest marketing trends.

The speed of technological advancement in the digital marketing space has seen unprecedented expansion in 2024, so be sure to check back regularly for the latest updates.

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Optimizing your Houston roofing company on Google is a tall task. With a population of 2.31 million, Houston represents one of the most competitive markets for roofers.

Implementing SEO for roofers requires consistency, patience, and precise tactics.

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As an example, let’s research the keyword: roofing services houston.

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As you can see, the keyword generates nearly 50 searches per month with a difficulty of 27.

The good news is that the keyword volume is lower than the number of people searching for the term each month. The bad news is that 27 is a severe difficulty for a local keyword.

So, how can you rank on the first page for this term and others like it?

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Below, Roofer’s Guild outlines 5 SEO tips for Houston roofers.

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1) Establish Regional Authority

Roofing companies think they can rank in every nearby service area by creating a page with the city name. Unfortunately, that strategy doesn’t work. However, if you establish regional authority, pages within the said region can and will rank on page one.

The secret to gaining authority is deep linking. First, you must create inbound links from authoritative local domains in the Houston area. For example, a Houston-based parts supplier linking to your website is a massive indicator of regional relevance. Get as many of these links as you can.

Secondly, craft your location page around local identifiers like landmarks, cultural vocabulary, and notable references. Finally, ask yourself the question, would a Houston resident feel like this page represents their needs?

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2) Publish Social Proof

Google gets closer to imitating user responses each day. So, the best way to prove your relevance in Houston is to publish social proof highlighting your work. For example, verified reviews from customers in Houston should appear on your website and the appropriate pages.

In addition to publishing reviews, it would help if your website featured proof of your jobs in the Houston area. Different types of roofing software can help you automatically publish your field jobs on the corresponding pages. 

Finally, be sure to include any local badges or awards your company received. Any local recognition will help build local authority for your business.

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3) Hire a Local SEO Company

Does your existing SEO provider reside in Houston? How about the state of Texas? If neither is true, you might consider investing in a Texas-based digital marketing service. 

Like anything else, regional marketers are better at marketing in your region. While national SEO providers might think they understand the Houston SEO landscape, specific nuances evade their frame of reference.

There are dozens of high-quality roofing SEO companies to consider when investing. Be sure to research their city and state to know which company best serves your local SEO needs.

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4) Interlink Local Content

We touched on the importance of inbound links from locally relevant external domains, but don’t forget about internal links. For example, by writing several pages and posts about Houston, TX, roofing services and linking them to one another, you can establish regional authority internally.

One of the best ways to implement this content strategy is through blog posts. Your site should already have a roofing services page along with pages for subsets of roofing services, like tile roof repair.

To supplement those pages, write blog posts relating to Houston consumers. For example, 7 Common Roofing Problems for Houston Homeowners.

Once you publish several of these posts, make sure to link them to one another and your service page. As clusters of content showcase regional relevance, search engines begin to designate your site as an authority in that area.

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5) Evaluate your Business Address

Many roofing companies fail to realize that their exact business address determines where they appear on Google Maps and Google Maps 3-Pack searches. Proximity is the #1 ranking factor for local Google My Business listings, and your specific map marker makes all the difference.

Ask yourself, are you located within the city lines or on the outskirts? Is your address in the middle of the city or right on the line to another city? 

If you find your address unfavorable for local SEO, consider buying office space in a more convenient area and re-verifying your GMB address.

Some roofers list their Google listing as a service area business (SAB), which publicly hides the address. However, keep in mind that Google still uses the address for ranking purposes, whether it’s public or not.

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Other SEO Factors to Consider for Roofers in Houston

While the tips above are the fastest way to get more local customers through SEO, many other factors will come into play. At Roofer’s Guild, we deal with SEO, digital marketing, and other promotional services all the time. Check out the other factors below:

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Domain Name

Believe it or not, domain names still make a difference. For example, a domain with Houston in the exact text has a better chance of ranking than one without the city name. So, while you shouldn’t let a lack of the city name deter you from ranking, you should consider adding it if you buy a new domain.

A city name is unnecessary if you already have a domain with good age, authority, and brand recognition. However, if you are starting in the roofing business or your existing domain lacks the qualities below, consider purchasing a domain with Houston in the name.

Don’t go off buying a new domain just yet, as there are several factors to consider first.

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• Domain Age: How old is your existing domain? (the older, the better)
• Domain Authority: What are your DA metrics? (Moz, Ahrefs)
• Brand Recognition: Does your domain include your brand?

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Best-Of Lists

You have probably seen best-of lists on Yelp and other popular websites near the top of search results for local roofing terms. For instance, search for houston tx roofing company and notice the top five results are all lists from established domains.

Appearing on these lists helps your SEO in general and can get you extra business from referrals. The most effective way to appear on these lists is to generate as many reviews as possible from satisfied customers and spread them to different review platforms.

The other option is to publish a best-of list on your website. Depending on how strong your domain is, you might be able to rank for a list. Remember to mention competitors to establish topical relevance for a list-based article.

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Reputation Management

We touched on reviews when outlining how best-of lists influence local SEO. However, affecting best-of lists requires strong reputation management. You must have profiles on all the most popular review platforms, along with consistent NAP information about your roofing business.

Focus on acquiring reviews on Google, Facebook, Yelp, and HomeAdvisor. Software tools can help you automate review requests and generate direct links to various platforms. Of course, don’t forget to ask for reviews in person, too.

In the process of generating reviews, you inevitably run into some negative feedback. For example, an irritated customer might leave a one-star review on your Google My Business listing, lowering your aggregate rating. Don’t panic. Respond professionally and move on.

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Houston SEO Services from Roofer’s Guild

Need help implementing the tips listed throughout this post? Roofer’s Guild offers SEO services for Houston roofing contractors. Our SEO system results from decades-plus worth of testing and implementation with some of the top companies in Texas.

Our services include website design, on-page SEO, content marketing, and reputation management. Additionally, we ensure local roofers appear within the local Map 3-Pack and on organic results. 

Best of all, we include a free tool with our services that helps roofers showcase their jobs within local service areas. We look forward to helping you achieve business growth.

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Roofing companies can utilize tools to streamline their SEO process and even automate specific digital marketing tasks. As a roofing professional, time is money; the more time spent performing jobs and earning income, the faster your company grows.

But, of course, without a sound marketing strategy, those jobs will never become available. While you can always hire one of the best SEO agencies for roofers, the good news is that several tools now exist to make the SEO process more accessible than ever before.

Let’s take a look at the seven best SEO tools for roofers in 2023.

1) DataPins

DataPins changes the SEO game for roofers. The tool allows contractors to turn each job into a blog post on steroids, otherwise known as a “pin.” When roofers repair a shingle roof in Denver, they use their mobile app to tag the location and take some pictures of the job.

Once the roofer submits that info, it automatically publishes it to its website on the most appropriate page. If that weren’t enough, the app sends an automated review request to the customer through email and text. Roofers also can publish their “pins” on social media profiles, including GMB posts, Facebook posts, and Instagram posts.

2) Google Search Console

Many marketing agencies talk about Google Analytics data, but Google Search Console is more straightforward to use. You don’t have to be an SEO professional to understand data produced from Search Console. For example, GSC will email you your best-performing queries (aka keywords) over the last 28 days.

You can also log into your GSC dashboard and easily filter data by date, page, and query. One of the most impressive features allows web admins to compare clicks from the last 28 days to the previous 28 days. The same criteria can apply to any time range you select.

3) Thrive Leads

Sometimes generating website traffic isn’t enough to produce leads for your roofing company. Installing the Thrive Leads WordPress plugin allows you to capture website visitors and add them to your email list for future promotions. Similar to remarketing on Facebook, Thrive Leads captures visitors’ contact information so that you can promote your services once they exit your website. I

n addition, Thrive Leads comes with an assortment of pop-up templates and allows web admins to insert CTAs within the content itself. The pop-ups are the least intrusive of their kind and typically result in substantial engagement increases for visitors.

4) RankMath

RankMath rivals Yoast as the best SEO plugin for WordPress. Like Yoast, RankMath allows web admins to enter their title tags, meta description, tags, and more. The tool also offers an excellent preview of what your result will look like on the SERP.

There’s no guessing when it comes to RankMath, as the tool provides an SEO score for your content based on the keyword(s) you input. While many in the industry use Yoast for familiarity, those who try RankMath come away impressed with its features and ease of use.

5) Moz Pro

Moz Pro allows roofing professionals to execute various SEO tasks under a single umbrella. For instance, roofing companies can research keywords, check backlinks profiles, and perform competitor research. In addition, Moz has its link grade metric called Domain Authority, which can help roofers determine where they stand relative to top competitors within their service areas.

Finally, Moz Pro also provides an on-page grader that determines whether or not content is up to the necessary standards for top rankings.

6) Link Whisper

For all the talk about link building in SEO, it very rarely alludes to internal linking. However, internal linking is one of the best ways to improve page rankings and is far more of a white-hat strategy than most link outreach campaigns.

Luckily, an SEO tool called Link Whisper uses AI to make internal linking straightforward and effective. The tool suggests internal links for your page within the WordPress editor. The chosen links depend on the topic, keyword, and user needs. Overall, Link Whisper is one of the best investments roofers can make for their SEO.

Source: https://linkwhisper.com/

7) YouTube

YouTube’s inclusion on this list may surprise roofing contractors; however, strategic YouTube embeds on your roofing website, blog posts, and pages can increase engagement and dwell time while decreasing bounce rate. Of course, its effectiveness depends on your videos’ quality and entertainment value.

That said, HQ videos are easier to produce than ever before, with most roofers having 24/7 access to a camera-enabled smartphone. You can edit videos directly on your device and upload them to YouTube without touching a desktop computer. If videos engage your visitors, expect substantial SEO benefits moving forward. 

Summary of SEO Tools for Roofing Companies

The tools above are some of the most effective SEO tools for roofing companies in 2023. At Roofer’s Guild, we work with thousands of roofers on digital marketing campaigns to maximize their performance. We can say that each of the tools outlined above can help roofing contractors expand their digital presence. We also understand that many roofing business owners don’t have time to implement SEO processes on their own, even with the help of tools. As a result, feel free to reach out to Roofer’s Guild.

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Dallas roofers looking to invest in SEO should understand its principles before committing to an SEO agency or firm. For example, roofing companies may find themselves in an unfavorable long-term contract with an agency that misrepresents PPC billing and provides one-time SEO services.

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Here’s the deal: SEO is not a one-time process, and any roofer looking to grow must understand its long-term application. Roofer’s Guild will explain how SEO in Dallas can work for roofing contractors and how to avoid the pitfalls of an increasingly dishonest industry.

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The Principles of SEO

At Roofer’s Guild, we’ve helped thousands of roofers find the right SEO plan for their business. We are particularly active in the Dallas, TX marketplace, and we understand what companies care about their clients and which companies don’t.

But before you can even shop for an SEO agency, you must research what SEO means for your roofing company.

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Let’s look at the principles of SEO for roofers:

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Technical SEO

The foundation of SEO is technical optimization. Every website must meet search engine standards for crawlability and indexing.

A good SEO company will crawl your website and fix any crawl errors, broken pages (404s), and untenable URL strings.

Additionally, technical SEO deals with site speed, becoming more prevalent with Google’s Core Web Vitals. Think of technical SEO as the foundation for subsequent optimization.

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On-Page SEO

On-page SEO is the insertion of title tags, meta descriptions, and URL slugs onto your web pages. It can also include keyword insertions into your page content along with LSI synonyms.

Roofing companies in Dallas need to create a page for each of their roofing services. Everything from residential roofing to slate tile roofing should be included (as long as you offer it).

Similarly, it would help if you crafted location pages for every city in your service area. 

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Local SEO

Google uses an entirely different algorithm for Google Maps rankings, the top 3 of which appear on regular search results. Most consumers will click on one of the top 3 Google Maps results, especially when searching for terms like roofing company near me.

The Google Maps algorithm considers proximity, relevance, and prominence, two of which you can influence through GMB optimization.

Completing your profile and generating reviews helps with relevance and prominence, while proximity is entirely out of your control (unless you intentionally violate guidelines).

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Content Writing

Roofers have all heard the term “content is king” related to SEO. While the phrase may be overstated, a website without content won’t rank well. Creating content for each of your services is a key to ranking in Dallas.

One thing to keep in mind is that the relationship of content to SEO has changed drastically in 2024. The emergence of ChatGPT, along with Google’s Helpful Content Update, has created a new set of guidelines for roofing companies crafting SEO-driven content.

Google’s stance is relatively clear: create content for people, not search engines.

In 2024, there has been an influx of roofing SEO agencies mass-producing content using ChatGPT and other AI content creation tools.

This behavior clearly violates Google’s latest guidelines and is not a worthwhile long-term investment for your business.

A credible SEO agency will have on-staff writers who craft grammatically correct content for each page and demonstrate E-E-A-T (expertise, experience, authority, and trust) on your website.

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Link Building

The basis of ranking online is inbound links from 3rd party websites. Links serve as a vote of confidence, which Google uses to determine authority and trustworthiness.

Despite being a top-ranking factor, link building is also one of the most controversial SEO aspects and can get your website penalized if you aren’t careful. Purchasing links from 3rd party websites or creating fake websites to link to your money site are black hat SEO tactics.

Google’s algorithm is now more sophisticated and can filter through spam links algorithmically, which means those types of links no longer help you rank. The best way to build natural links is to build up your roofing brand through offline relationships and create good content.

The relevance of your backlinks determines how much they increase your rankings on search engines. As a Dallas roofing company, it’s important to get links from credible websites in the roofing industry and in the Dallas area.

For example, the Roofing Contractors Association of Texas would serve as a highly relevant link for any roofing contractor in the Dallas area.

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Getting The Most Out of Your SEO Campaign in Dallas

As SEO processes become more automated in the age of AI, finding the agency that best suits your needs becomes more challenging.

Misleading sales representatives in the marketing industry have multiplied in recent years, and most are willing to outright lie in order to sign up new clients.

By educating yourself on the specifics of search engine optimization for your industry and location, you arm yourself with the knowledge and awareness to maximize your digital marketing success in 2024.

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The SEO industry can be unkind to roofers. In fact, Recent statistics show that nearly 70% of roofing companies are dissatisfied with their SEO provider.

One of the primary reasons for this disappointment is the lack of quality SEO agencies specializing in roofing SEO.

At Roofer’s Guild, we’ve consulted with hundreds of roofing contractors for over five years.

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As a result, we know which roofing SEO companies promote services designed for roofers.

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Please note that this page attempts to focus only on specialized agencies.

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Disclosure: These are not reviews. Please check Google Business Profile and other verified business platforms for customer reviews. We have included our own services on this list for full transparency.

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Here are six SEO companies roofers might consider in 2024:

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1) Roofing Webmasters

Roofing Webmasters is one of the original agencies focusing on the roofing industry. It has a track record of reviews on Google Business Profile.

With powerhouse clients like Hometown Roofing, Mpact Roofing, and Frontline Roofing, they offer a suite of services like SEO, web design, content creation, and more.

Founded in 2013, Roofing Webmasters continues to operate as we move into 2025. Their 48 Google Reviews showcase clients who have used their SEO services.

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The company’s custom roofing websites target all kinds of roofing services. They use a software tool called DataPins, which, according to its YouTube channel, will help with Local SEO.

According to their YouTube Channel, the DataPins tool allows roofers to upload mini-maps and geo coordinates from their recent jobs directly to their website.

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Pros

• Founded in 2013
• No Long-Term Contracts
• DataPins Included

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Cons

• Credit Card Required

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2) DataPins

DataPins differs from most agencies on this list in that it is a SaaS agency, which means it provides roofing SEO software “as a service.”

According to the DataPins website, their software allows you to publish proof of your various roofing jobs onto your website in an SEO-friendly format.

Their YouTube channel says you can rank for “long-tail” keywords and phrases like “malarky impact resistant shingle replacement seattle.”

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While these are not traditional keywords because they don’t register volume on tools like SEMRush, people do search for them.

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Pros

• Software App for Roofers
• Promotes Long-tail Phrases
• Features Review Requests

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Cons

• Website Not Included
• Might Still Need A Separate Web Design Service

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3) Roofer’s Guild

Here at Roofer’s Guild, we are a comprehensive resource for our industry professionals, which expands beyond providing marketing services.

Our years of experience make us uniquely qualified to deliver favorable results for companies across the United States.

There’s no question that we are inherently biased toward our companies’ experience and expertise.

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Still, we invite roofing professionals to try our services month-to-month, consistently proving our worth without tying anyone into a long-term agreement.

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Pros

• Experienced With Roofers Throughout The US
• Month-to-Month Agreements
• Constantly Researching Industry Trends

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Cons

• Inherent Bias Toward Our Own Services

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4) Roofing SEO Now

Working with relatively new and unknown agencies always presents a risk, which is what Roofing SEO Now presents.

The alternative, however, is to work with a more generalized SEO company that may not have experience crafting campaigns specifically for roofing-related search optimization.

While Roofing SEO Now is not particularly active on social media, they have the word “roofing” in their domain name.

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Pros

• Affordable Pricing
• Keyword Research Included

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Cons

• No Monthly Reporting

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5) Roofing Pro SEO

Like others listed, Roofing Pro SEO specifically focuses on the roofing industry.

This list is dedicated to companies specializing in this industry rather than multiple sectors, even if they are based in the home service space.

Still, it should be made clear that I own every company on this list.

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Pros

• Extremely Affordable
• Comes With Website Design

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Cons

• Not Well Known

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6) Roofer Web Marketing

Roofer Web Marketing is a Southern-based SEO company for roofers.

While their name has “marketing” instead of “SEO,” their website lists both services.

Always look at customer reviews on Google Business Profile before choosing a provider.

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Pros

• Web Design
• Service Pages

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Cons

• Not Well Known

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Other Factors To Consider With SEO Companies

Once you narrow your choices down to the top two or three, it’s wise to vet those companies further and get a more personal feel for what they provide.

Call or email the service through their website and ask them to explain the components of their process.

The most helpful providers will detail exactly how they produce results on your behalf. Make sure to get a better feel for the following components:

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Pricing

Most companies advertise a specific price point, but do they detail how they charge their clients? For example, are you locked into a long-term contract or free to leave after each monthly payment?

Before signing on the dotted line, you must ask your potential agencies these questions.

Several SEO companies will attempt to lock you into long-term agreements.

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Reputation

It’s always wise to check reviews on as many platforms as possible before believing in a company’s word.

The best place to check for reviews is Google since businesses can only create a listing once they verify their mailing address via postcard.

Few agencies will have perfect 5-star ratings, but anything over 4.5 is impressive today.

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You might also check out which companies other roofing companies use in the industry.

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Results

Ask yourself how you heard about the company in the first place.

If you found them through a Google search, it indicates that the agency knows how to implement SEO properly since it showcases the results on its web properties.

Of course, just because they rank their own website doesn’t mean they put the same resources into yours, but you should ask them that question upfront before agreeing to a deal.

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Conclusion

These six roofing SEO companies are good ones to consider.

However, learning more about each service is vital by visiting their website and reading their reviews.

After that, you should contact the company directly to discuss how their services fit your needs.

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