Category Archives: SEO

How ChatGPT Will Transform Roofing SEO Strategies in 2023

Blog Cover for Chat GPT SEO

ChatGPT, the AI software that is dominating headlines across the internet, will change roofing SEO strategies forever. While we remain in the Wild West era of how Google and other entities will regulate the use of ChatGPT, we can rest assured that it will alter the search engine optimization landscape.

Aside from the most obvious way to leverage ChatGPT, which is to auto-generate website content, ChatGPT’s potential for roofing SEO is limitless. The program can create HTML, CSS, and JavaScript code, schema markup, FAQs, and other tasks that previously required coding expertise.

Graphic for ChatGPT Article Showing AI Robot

Key Takeaway

ChatGPT will change SEO for roofing companies in 2023, but how Google and other entities regulate its impact remains to be seen.

Can Google Detect ChatGPT Roofing Content?

We don’t know for sure if Google can detect ChatGPT content for roofing websites, but we can make an educated guess that they can. Since tools like Open AI Detector and AI Content Detector can detect unedited content produced by ChatGPT, there’s no reason why Google cannot. Of course, there are various ways to edit the content after its initial generation, which likely makes it undetectable to Google.

Screenshot of ChatGPT Detection Tool

Should Roofing Companies Generate Website Content With ChatGPT?

No, roofing companies should not generate website content with ChatGPT unless they are willing to filter the content through a strenuous editing process involving Grammarly, Surfer SEO, and human analysis. The risk of suppressing your roofing keyword rankings currently outweighs the massive time saved producing AI content. No legitimate roofing SEO agency can ethically recommend ChatGTP for SEO.

ChatGPT vs. Jasper for Roofing SEO Content

Both AI content generation programs will continue to progress throughout 2023, particularly with the release of the GPT4 language model. However, Google’s Helpful Content Update seemed to anticipate the latest AI content trends. There’s a significant risk in implementing AI content generation from either tool into your roofing SEO strategy. Right now, ChatGPT does a superior job of creating readable content.


ChatGPT currently creates superior content but is also less stable. For instance, users can sign up for a free research account, but the founders are currently working on monetizing the tool. Furthermore, the rapid popularity of the program has caused network and stability issues for its users. As a result, relying on ChatGPT for a sustainable roofing SEO strategy in 2023 does not seem viable today.


Jasper requires a paid plan but is more stable for implementation purposes. However, the content generated from Jasper has proven to damage SEO rankings for certain websites. While some roofing companies edit the content to avoid algorithmic detection, others suffer the consequences stemming from Google’s Helpful Content Update and advancing algorithms.

ChatGPT Roofing SEO Strategy Ideas

While relying on ChatGPT to produce your roofing website content is unwise, the program still has great possibilities for strategy purposes. For example, you can ask the program to create article ideas, perform keyword research, and recommend call-to-action phrases. These concepts merely scratch the surface of ChatGPT’s capabilities. Take a look at some of the best ChatGPT SEO strategies for roofers:

Content Ideas

Sometimes brainstorming articles, pages, and posts is the most difficult part of a content marketing strategy. ChatGPT can provide ideas for each of these entities on demand. Because the technology empowers users to continue to refine their queries, you can have the program expand on initial ideas.

Screenshot Showing Article Ideas Generated With ChatGPT

Keyword Research

Roofers have typically relied on SEO tools like SEMRush, Ahrefs, and Moz to research keywords. However, ChatGPT adds an exciting dynamic to this task. For example, ChatGPT can group keywords by topical clusters, user intent, and more. The program can also provide a list of semantically related terms.

Screenshot of Keyword Research Performed by ChatGPT Program


Perhaps ChatGPT’s greatest impact on roofing SEO strategy will come with its ability to write code. Roofers without HTML, CSS, and Javascript coding ability can have the program create this code on their behalf. Not only will this save tons of time, but it allows everyone to produce interactive tools and software.

Example of HTML Code Produced With ChatGPT

Schema Markup

Schema markup is a form of coding as well, but it has a unique value proposition for SEO. Typically only experienced coders could create schema markup for roofing businesses or FAQ schema for a roofing article. However, with ChatGPT, anyone can prompt the software to produce the appropriate schema.

Example of Schema Markup Created With ChatGPT

Using ChatGPT As a Search Engine

Some industry analysts predict ChatGPT will effectively replace Google as a search engine. However, there are several reasons why this outcome is unlikely. Furthermore, Microsoft made a major investment in Open AI, the company that produced ChatGPT.

As a result, Bing may soon incorporate this technology as part of its search engine rather than a replacement. Remember, too, that Google likely already has a similar technology and may soon incorporate it into its existing search engine.

Final Thoughts on ChatGPT for Roofing SEO

While we don’t know exactly how ChatGPT will change roofing SEO, we know it will make an impact. Whether SEO agencies utilize the powers of this technology to expedite existing processes, create new ones, or fundamentally change how we think about search, roofers must adapt to these changes in real-time. Ignoring the alarmist takes about this program and finding the benefits should be a top priority.

SEO for Roofers in Phoenix: The Ultimate Guide for 2022

SEO for Roofers Phoenix (Guide Cover) (Showing Phoenix Building)

SEO for roofers in Phoenix is an essential digital marketing strategy for Arizona roofers. SEO produces the best digital marketing ROI when appropriately done and fosters a sustainable stream of incoming roofing leads. The key is correctly implementing search engine optimization, which you can learn how to do in the following guide.

What is SEO for Phoenix Roofers?

Phoenix roofing SEO is the intentional strategy for improving Phoenix-based roofing companies’ search engine rankings. The primary goal of SEO is to rank a roofing company website and Google Business Profile for local and industry keywords. 

SEO Basics for Phoenix Roofing Companies

At a bare minimum, Arizona roofers need a website and Google Business Profile to properly utilize SEO. Websites require a domain name, hosting provider, and content management system to publish, while Google Business Profiles can be claimed and verified through Google’s platform.

Phoenix Roofing Company Website

A company website is the foundation of SEO for roofers in 2022. Good websites have service pages, blog posts, and other content assets that rank on Google search results. Furthermore, the best websites have urgent calls to action that convert organic traffic into viable leads.

Content is key to ranking a website on search results. However, technical SEO aspects like site speed, URL structure, and user experience also factor into search engine optimization. Search engines want their users to find the best websites with the best content so that they come back to the search engine for other queries.

Phoenix Roofing Website Screenshot

Domain Name

SEO requires a legitimate domain name to work, preferably of the .com variety. Domains typically cost between $2 and $20 per year and can be purchased on domain registrars like GoDaddy, Siteground, Namecheap, etc. Domains with Phoenix and roofing in the name have a better chance.

Hosting Provider

Web hosting costs anywhere from $2 to $500 per month, depending on your needs. However, most Phoenix roofers can spend less than $100 per month on hosting to ensure fast website speed and good security. You can buy hosting from the same platform where you purchase your domain name, or you can use an alternative provider.

Content Management System

Your content management system or CMS allows you to publish content on your website, install plugins, and upload media. At Roofer’s Guild, we recommend WordPress CMS because it makes everything easy for roofers. If you choose to go another route, consider Duda or Squarespace.

Google Business Profile

The second most crucial SEO asset is a Google Business Profile. A GBP (formerly known as Google My Business or GMB) is a free listing from Google that roofing companies can verify through a postcard. Google needs to confirm that your business address is accurate and truthful.

Roofing Business Profile Phoenix

Once you claim and verify your Google Business Profile, it can begin ranking on Google’s Local Map 3-Pack and Google Maps results. Optimizing your profile with images, content, and a complete profile can improve its rankings. Connecting your company website to your business profile can also boost its SEO potential.


Once you submit your address on Google Business Profile, they will mail you a postcard for verification. The postcard will contain a unique verification code that you can input onto your profile where it says code. Once you insert your code, your profile can go live and start ranking.


Your Google Business Profile also serves as a place where customers can leave reviews. Getting more reviews helps your GMB listing rank higher and for more keywords. You can send customers a direct link to review your business via Google, increasing review frequency.


Complete your profile fully to optimize your GMB listing for SEO. Make sure to upload photos of your staff, input the correct hours of operation and write up a high-quality business description. You can even take it further by publishing Google Posts and listing each of your services.

Advanced SEO Concepts for Phoenix-based Roofers

As a Phoenix roofing contractor, you want to bring in local consumers who need roofing services. These potential customers may search for location-specific terms like roofing company phoenix or implied local terms like roofing company near me

If the user searches from a Phoenix zip code, Google will recognize both terms as synonyms. In addition, Google’s local algorithm is advanced enough to understand that when users add near me to their search query, they seek a service near their search location.

Screenshot of MOZ Keyword Explorer for Phoenix Roofing Terms

Keyword Research

Keyword research is the basis of your SEO rankings as it allows you to target specific terms and phrases that your target customers use when searching on Google and other platforms. Most keyword research tools like SEMRush, Moz, and Ahrefs allow you to evaluate monthly search volume. You can also measure keyword difficulty and estimated CTR.

Content Publishing

Content takes your target keywords and submits them to Google’s index through service pages and blog posts. Your content should insert keywords in the title, H1, H2, meta description, and URL. Aside from inserting the exact term or phrase into your content, you should supplement it with synonyms and ensure readability for users.

Link Building

Local roofers with links from credible institutions like the Arizona Roofing Contractor’s Association are more likely to rank than those without solid links. Inbound links serve as a digital endorsement from one website to another. You can build links by building relationships with trustworthy companies and programs. Creating good content may also earn links.

Reputation Management

Modern customers check reviews before investing in roofing services, and search engines like Google know it. As a result, companies with reviews from Google, Facebook, Yelp, Better Business Bearue, and other credible review platforms are more likely to rank than those without a reputation. You can increase reviews by reminding your customers to submit them.

Local SEO Strategy for Phoenix, AZ Roofing

Local roofers have less of Google’s index to worry about than national companies. You don’t need to rank for national keyword terms or get links from national institutions. In some ways, Local SEO is easier, but it does require a few extra steps in the search engine optimization process.

Screenshot of Phoenix Yelp Listing for Roofer

NAP Citations

One overlooked aspect of Local SEO is NAP citations. These are also links, but they are called nofollow links and differ from the links we described earlier. You can create these links manually by submitting your website to business directories like Angi, HomeAdvisor, and BBB.

You can also use a service like Whitespark to automate your citations across thousands of platforms. Of course, such a service costs a fee but vastly expedites the citation creation process. Aside from listing your business on multiple platforms, you want to ensure consistency and accuracy.

Local Landing Pages

Although Google Business Profiles are the best way to rank for local terms, you can also rank for them on your primary website. You achieve this through local landing pages, AKA city pages. 

Creating unique city pages allows you to rank in Phoenix along with Tempe, Glendale, and Scottsdale. As a local roofing contractor, you likely serve customers in nearby zip codes and would like to get their business.

Social Proof

Showcasing local awards and badges on your company’s website is another overlooked aspect of Local SEO in Phoenix. Any local honor is worth sharing on your website, not just for SEO purposes but for conversion rate. When consumers see badges, they see credibility.

If you are a newer roofing company without awards, try to network with local associations and build a following. As your brand grows locally, you are more likely to receive opportunities to earn badges, awards, and more.

Final Words on SEO for Roofers in Phoenix

SEO gets a bad reputation in the valley because of bad actors in the industry. At Roofer’s Guild, we recommend selecting from our list of best SEO providers. It’s true that some agencies do lousy business and will cost your business long-term, but SEO can also provide substantial ROI in 2022.

The key to successful SEO is understanding the processes we’ve outlined in this guide. You will likely find sustainable success when you implement SEO in Phoenix from an informed and educated position. As a result, you can earn new customers with Phoenix roofing SEO.

The (Ultimate) Guide to Roofing SEO in (Orlando, Florida)

Orlando Roofing SEO

Roofing SEO in Orlando, FL, can be much like the city’s amusement parks. It’s full of roller coasters that go up and down. However, like Disney, Orlando Roofing SEO can also be a place to realize your dreams. 

In the following post, Roofer’s Guild outlines everything you need to know about SEO for roofing companies in Orlando, Florida.

What is Orlando Roofing SEO?

Orlando Roofing SEO is the optimization of an Orlando roofing company’s website and business listings for higher search rankings. Yes, SEO is simpler than it sounds; however, the process can prove very complex.

Elements of SEO for Roofers in Orlando

SEO consists of six main pillars: websites, keywords, content, links, reviews, and local. Roofer’s Guild makes this process simple because others in the industry tend to complicate it unnecessarily. 

By following this guide, you can become the leading Orlando SEO expert in the roofing industry.

Website Design

Your website is the primary asset for your SEO campaign in Orlando. Every business listing, citation, and backlink will somehow lead back to your website. 

Furthermore, your website is your #1 conversion tool when relevant users are trying to decide on roofing services.

Screenshot of Website Menu for Orlando Roofing Company


Your Orlando roofing website reflects on your company in the digital age. If your site has a custom design, branded colors, and team photos, you will convert many more visitors than stock websites with cookie-cutter configurations.


As a local roofing company, calls-to-action or CTAs are imperative. After all, the whole objective of implementing SEO is to gain more customers. Therefore, you must showcase multiple contact methods, including clickable phone numbers and simple, user-friendly contact forms. 

User Experience

Visitors’ first impression depends entirely on user experience (UX) factors. For example, how quickly your website loads on mobile and desktop will influence its bounce rate and engagement metrics. Your site should load instantly on all devices to have any chance of keeping users around.

Keyword Research

Keywords are the basis of SEO as they help you determine what your customers are searching for on Google and other search engines. Keyword research tools like SEMRush, Moz Keyword Explorer, and AHRefs are essential for any Orlando contractor serious about SEO.

Screenshot of Orlando Roofing Keywords on Moz Keyword Explorer

Keyword Volume

Keyword volume is the estimated number of users who search for the term per month. On a local level, you’ll find that the keyword volume is lower than national terms. For example, roof repair has a much higher volume than roof repair in Orlando. Don’t let that deter your SEO, however.

Keyword Difficulty

Just as national terms have higher volume, they also have more difficulty. However, local keywords have lower difficulty scores, making them easier to optimize. Similarly, smaller cities have lower keyword difficulty than larger metropolitan areas. 

User Intent

Perhaps the most critical element of keyword research is user intent. Tools like SEMRush will help you define the user intent, but you should also use your common sense. For example, how to repair a roof has informational intent, while roof repair services has commercial intent.

Content Marketing

The old SEO adage states that content is king. However, content is only as potent as the SEO knowledge of its creators. Aimlessly publishing 500-word blog posts hinder your SEO more than it helps your website. 

Conversely, crafting valuable content around commercial intent leads to better SEO.

Screenshot of Recent Blog Post on Roofing Website

Service Pages

Your roofing company website should have a service page for every service your company provides. Of course, you’ll want to perform keyword research before writing your content as it helps you optimize it for keywords.

Blog Posts

Blog posts are a different form of content for roofing websites and must be published strategically. Don’t aimlessly publish blog posts to keep your website fresh (that doesn’t work.) Instead, target specific keywords that can acquire links and transfer the link equity to your commercial pages.


Content is meant to be shared, so it helps to distribute your blog posts on Facebook, LinkedIn, and other social media platforms. High-quality blog posts may even go viral and earn more links than anticipated. Either way, it creates more brand awareness.

Link Building

Roofing websites need fewer links than national websites since they target less competitive keywords. However, backlinks are still a ranking factor for local websites. 

In addition, there are various tactics local roofers can use to generate high-quality, authoritative links from credible 3rd-party websites.

Screenshot of Majestic Showing Link Metrics for Roofing Company Website


It helps to apply for membership to local roofing associations like the Central Florida Roofing and Sheet Metal Association. In addition, links from highly-specific web platforms send significant SEO signals to Google.


The best place to start your link-building campaign is with local citations. You can submit your business information to dozens of local and industry directories, providing a nofollow link back to your website. 

Of course, nofollow links count less than dofollow links, but they still give a hint to Google’s algorithm.

Linkable Assets

The best way to earn natural links from relevant websites is to produce high-quality content that appeals to websites in your general niche. You should focus on content frameworks proven to acquire links in the past. 

The best way to do this is to research competitors’ links and see which of their blog posts has the most referring domains. Then, try to build a similar blog post but improve its value.

Reviews & Reputation Management

The internet and its users have grown more sophisticated over the past decade. Today, customers don’t imminently call the first roofing company they find online. Instead, they perform due diligence by reading customer reviews and comparing the company’s reputation to nearby alternatives.

Screenshot of Review on Roofing Website

Review Platforms

The first step is listing your company on every major review platform, including Google, Yelp, HomeAdvisor, Angi, Better Business Bureau, and Facebook. You must reach your consumers wherever they feel comfortable posting feedback about your Orlando roofing business.

Review Requests

Most satisfied customers won’t leave reviews unprompted, even if they love your services. So the best way to increase reviews is to request them through text, email, and in-person. 

You can use software to automate review requests digitally, but in-person comes down to old-fashioned people skills.

Review Responses

The customers who will leave reviews unpromoted have had bad experiences with your company or simply don’t like you. Sometimes, these people will leave scathing reviews on multiple platforms, disparaging your company and employees. 

The best way to handle these is to respond professionally. Not every review will be a perfect 5-star rating, and customers don’t expect perfection. Most just want to see that you care enough to respond.

Local SEO

Local SEO is tailored to your specific city, Orlando. As you know, tourists often visit Orlando to see attractions and get away from the grinds of their daily lives. However, many roofing businesses also prosper in the Orlando area. So it is your job to reach the most consumers online.

Screenshot of Local Map Pack for Orlando Roofing Contractors

Local Map 3-Pack

The Local Map 3-Pack displays 3 Google Business Profiles within a box on the Google SERPs. When an Orlando resident searches roofer near me, they will see the Local Map Pack above the regular organic search results.

Google Business Profile

A Google Business Profile is an official business listing on the Google platform. Google users can submit reviews on your listing, and Google can showcase your listing within the Local Map 3-Pack and on Google Maps.

Local Landing Pages

Local landing pages or city pages are individual pages on your website targeting a city or town. City pages come in handy when ranking for locations outside your primary address—for example, roof repair in Altamonte Springs.

What Should Orlando Roofers Do Next For SEO?

Most Orlando-area roofing contractors should hire from the list of best roofing SEO companies. Partnering with a digital marketing agency helps you focus on the day-to-day aspects of your roofing business as your marketing team increases your lead volume for various service types.

SEO is one of the most affordable marketing methods and yields the highest ROI. But, of course, variables like domain age, tenure, and years in business may dictate how quickly SEO works for your company. 

Regardless, SEO is a profitable long-term investment that will helps solidify your Orlando business.

The (Premium) Minneapolis SEO Guide for Roofing Companies

Minneapolis SEO for Roofers

When it comes to Minneapolis SEO for roofers, there are a few core principles that can secure your rankings and limit volatility based on algorithm updates. While Minneapolis roofers can’t control what Google changes, they can focus their optimization on evergreen concepts that Google rarely alters. Learn more in the SEO guide for Minneapolis roofers.

Minneapolis SEO Core Principles

SEO for roofers in Minneapolis is about keyword research, technical SEO, on-page optimization, content creation, and link building. These five concepts are integral to the SEO strategy and have little chance of being negatively impacted by Google algorithm updates.

Of course, one caveat exists in the form of Local SEO, which Minneapolis roofing contractors must pay extra attention to within their marketing campaign. Therefore, ranking your Google Business Profile within the Map 3-Pack is vital to an optimal online presence in Minneapolis, MN.

Keyword Research

Keyword research is one of the most important aspects of SEO. When you know which keywords to target, you can optimize your site and content around those keywords to help you rank higher in search results.

You can use several tools and methods for keyword research, including SEMrush, Google Trends, and MOZ Keyword Explorer. You can also use competitor analysis to find keywords that your competitors are targeting.

Once you have a list of keywords, you can optimize your site and content for those keywords. You can add them to your titles, headings, and body copy and use them in your anchor text. You can also create related content around those keywords to help you attract

On-Page Optimization

On-page SEO is one of the essential aspects of SEO. When you optimize your site and content for keywords, you can help you rank higher in search results.

You can optimize many factors for on-page SEO, including your titles, headings, meta tags, and body copy. You can also use your keywords in your anchor text and create related content around those keywords.

By optimizing your site and content for keywords, you can help your roofing company rank higher in search results and attract more traffic to your site.

Content Creation

Content is one of the most important aspects of SEO. When you create high-quality content, you can help you rank higher in search results and attract more traffic to your site.

Content is vital for many reasons:

1. It helps you rank higher in search results.

When you create high-quality content, you can help you rank higher in search results. This is because Google values quality content and is more likely to rank your site higher in the search results when you have a lot of high-quality content.

2. It helps you attract more traffic to your site.

Quality content attracts more traffic to your site. People are more likely to visit your site when you have a lot of great content.

3. It helps you build trust and authority in your industry.

Quality content also builds trust and authority in your industry, which can help lead to more customers purchasing your products or services.

Link building is one of the most important aspects of SEO. When you build links to your site, you can help you rank higher in search results and attract more traffic to your site.

There are several benefits to link building, including:

1. It helps you rank higher in search results.

Links are one of the most significant factors Google considers when ranking websites. So when you have a lot of high-quality links, you can help you rank higher in the search results.

2. It helps you attract more traffic to your site.

Links also help you attract more traffic to your site. People are more likely to visit your site when you have a lot of links from high-quality websites. 3rd party domains that link back to your website essentially endorse your content.

3. It builds authority for your domain.

Links from credible external domains transfer link equity to your website. As a result, your domain’s authority increases, making it easier to rank for keywords. You can measure domain authority with 3rd party tools like MOZ and AH refs, though Google does not acknowledge these metrics. Still, they give you a general idea.

Local SEO for Minneapolis Roofers

Local SEO deserves an exclusive section because several components come into play locally. For example, you must claim and optimize a free Google Business Profile to give yourself a chance at ranking in the Map 3-Pack. Secondly, local SEO expands into your website content, as city and location pages can rank on organic SERPs.

Google Business Profile

Google My Business is a free tool that allows businesses to create a listing on Google Maps and Google Search. When you create a listing, you can provide information about your business, such as your address, phone number, website, and hours of operation. You can also add photos and videos and respond to reviews from customers.

When you create a listing for your business, you can help you rank higher in the search results. This is because Google considers your business information when ranking websites in the search results. You can also attract more customers to your business by adding photos and videos and responding to reviews.

Google Reviews

One of the best ways to attract more customers to your roofing company is to generate Google Reviews. When potential customers see that you have a lot of positive reviews, they are more likely to choose your company over your competitors.

There are a few things you can do to generate Google Reviews for your business:

1. Ask your customers to leave a review.

The best way to get Google Reviews is to ask your customers to leave a review. You can ask them after having a positive experience with your company.

2. Send an email after a job is completed.

Another way to get reviews is to send an email after a job is completed. You can ask the customer to leave a review on Google by sending them a direct link to the review page. This link makes it simple for the consumer to complete the task.

City / Location Pages

City pages can be a valuable asset for Minneapolis roofers when it comes to SEO. When you create city pages, you can include information about the city, such as its history, attractions, and businesses. You can also have photos and videos and respond to reviews from customers.

When you create city pages for your business, you can help you rank higher in the search results. This is because Google considers your city information when ranking websites in the search results. You can also attract more customers to your business by adding photos and videos and responding to reviews.

You can also use city pages to target specific keywords. For example, if you want to rank for the keyword “roofing Minneapolis” you can create a city page for Minneapolis that includes information about roofing companies. This page would be used to target the term “roofing Minneapolis” and would help you rank higher for that keyword.

Bottom Line for SEO for Minneapolis Roofers

Ranking for roofing keywords in Minneapolis is challenging but attainable. Using the strategies above, you can rank for many keywords and generate traffic and leads in 2022. The ultimate commitment to Minneapolis SEO for roofers will separate you from competitors.

#1 SEO Guide for Florida Roofing Companies (W/Free Checklist)

Florida Roofing SEO Guide Cover With Picture of Florida

If you are a contractor seeking Roofing SEO services in Florida, Roofer’s Guild is your best option. Our agency provides search engine optimization services for Floridians throughout the State. As a token of our gratitude, we are providing a free SEO marketing checklist for Florida-based roofers.

What is Florida Roofing SEO?

Florida Roofing SEO is the process of improving Google search rankings for Florida-area roofing contractors, especially for local keywords like roofing company florida and florida roof repair. Depending on the company’s precise location, the optimization will target specific cities.

The SEO Process for Floridian Roofing Contractors

Florida SEO comes down to five elements: keyword research, user experience, local targeting, content, and link building. If your local roofing website grades well in all these areas, you will outperform competitors. Of course, the relative competition in your precise city or town plays a role.

Keyword Research

Keyword research for local businesses contrasts national keyword research. Since fewer users search geo-targeted terms, like roof repair greenacres, for example, search volume is low and may not register at all.

Don’t let a lack of registered search volume dissuade you from targeting local keyword terms and phrases. In fact, these phrases are most likely to convert into new customers. So how do you decide which words to target?

If your city or town does not register any geo-targeted terms, measure the volume for the original, non-geo-modified term. For example, instead of researching the volume for roof restoration greenacres, measure the volume for roof restoration. Per our own measurement, it is 229 monthly.

Screenshot of Roof Restoration Moz Volume

Another effective method to gauge local search volume is to replace your city or town name with near me. Remember, you only replace the location in the research process. DO NOT add near me to your published website content. Google interprets your city name as a synonym for near me.

For example, the phrase metal roof repair near me registers a 664 volume. It is safe to assume that regional consumers in your area will search that term based on that number. Therefore, if your website correctly optimizes for a wide range of these terms, you will generate consistent local traffic.

Screenshot of Moz Search Volume for Metal Roof Repair Near Me

A roofing company in Greenacres, Florida will target local terms like roof repair greenacresroof restoration greenacresbest roofing company greenacres, etc. While keyword research tools like SEMRush and Moz may or may not show search volume for these exact terms, they are worth targeting.

Finally, Google Search Console will become your most effective keyword research tool once your SEO starts working initially. As you begin to compile data on search queries, impressions, and clicks, Google provides direct data about which terms users are using to find your Florida website.

User Experience

Florida roofing companies often mistake website design for user experience when a design is only one of many UX components. Fostering a positive user experience directly impacts SEO and conversion rate. As a result, following the best UX protocols for SEO is key to online success.

Site speed is an exceedingly critical UX factor for roofing company websites. Users never enjoyed slow websites, but now Google measures speed when ranking sites on search results. From Google’s perspective, showing fast websites helps keep their search engines valuable to users.

Navigation is a significant component of user experience and helps website visitors proceed through a buyer’s funnel. Perhaps your local consumer is looking for a specific service type, like tile roof repair, in which case a clearly marked page on the menu eases their journey.

Screenshot of Nav Menu from Roofing Website

Calls-to-action or CTAs help drive more on-site conversions. For instance, a phone number button or contact form embedded within your site’s framework moves users towards task completion. As you accumulate warmer leads, you’ll find the conversion process seamless.

CTA Screenshot from Florida Website

Local Targeting

Local SEO requires an additional set of tactics for ranking purposes. However, the most significant difference between regular SEO and Local SEO is the Local Map 3-Pack. Florida roofers will find that most geo-modified terms produce Local Map 3-Packs within the search results.

You might wonder how that makes a difference in your SEO campaign. For one, Map 3-Packs appear above organic results on SERPs, which means more users will click on the Map Pack than traditional results. As a result, companies ranking within the Map Pack garner the most clicks.

Google Map 3-Pack’s pull from Google Business Profiles to deliver results. So you can only rank within the Map Pack if you create and verify a Google Business Profile for your Florida-based roofing company. From there, you want to optimize your business profile as much as possible.

Business Profile for Florida Roofing Company

Geo-modified keywords that return Map 3-Pack results differ from other types of keywords within your SEO strategy. To highlight a contrasting example, consider how long do roofs last in florida. As you can see, it’s still a geo-modified term, but in this case, it doesn’t show Google Maps.

Screenshot of Google SERP for Informational Query

What’s the difference? Google understands the user intent to be informational, meaning the searcher is seeking specific information to answer their question, rather than a company or service to help them.

For local + informational phrases, your SEO strategy will differ slightly.

You must publish long-form blog posts that answer common user questions with these types of terms. These queries are unlikely to lead to a direct sale, but they may lead to an indirect sale. By linking internally from informational content to commercial content, you can gain customers.


Speaking of content, it is the most potent SEO weapon in the industry. You can establish topical authority on your website by covering a range of roofing-related topics in Florida. Then, as Google begins to trust your website for Florida roofing topics, you can rank for valuable keywords more quickly.

We mentioned user intent when contrasting keywords like roof repair greenacres, which returns a Local Map 3-Pack on SERPs with how long do roofs last in florida, which does not. As a result, two different kinds of content pieces are required to satisfy each’s respective user intent.

For the term roof repair greenacres, you want to publish a service page navigable from your homepage menu. Service pages are typically shorter and embed contact forms and other contact methods. Conversely, the term how long do roofs last in florida merits a 1,000+ word blog post.

Screenshot of Service Page on Roofing Website

With this in mind, developing a content map serves your content writers best while adding new pages and posts to your Florida roofing company website. You should select which services and questions you’d like to address based on keyword research and overall consumer behavior.

Quality matters regardless of whether your produce a service page or blog post. Therefore, hiring quality content writers, either in-house or externally, is critical to achieving favorable SEO results. In addition, you can edit content with tools like Grammarly to avoid misspellings and typos.

Link Building

If there’s a secret recipe to Florida SEO, it’s link building. Unfortunately, however, building links is a double edge sword in the world of digital marketing. Just as robust as links can be in a positive sense, they can also wipe your website off of search engines altogether. 

The excellent news for Florida-area roofing contractors is that local link building is more straightforward than national. By claiming citations on local and industry directories, you earn nofollow links back to your site. 

National websites often frown upon nofollow links since they count as a ranking hint rather than a full endorsement, but for local sites, they are potent. Compile links from top directories like HomeAdvisor and Angi.

Screenshot of Angi Citation for Florida Roofer

As for traditionally dofollow links, which count as a full endorsement, you can reach out to local institutions like chambers of commerce, little league organizations, and other regional acquaintances. Be mindful that most black-hat links come from dofollow links.

While you have limited control over links pointing from a 3rd party to your own website, you have complete discretion over internal links. As the name implies, internal links are connections from one page of your website to another. 

Internal links help users seamlessly navigate your website, but they also transfer link equity, page to page. So, for example, your post about how long do florida roofs last might garner more links and social shares than a service page. But you can transfer the link equity by linking from the blog post to the most relevant service page, like florida roof replacement.

Other SEO Considerations for Florida Roofing Companies

Roofer’s Guild has outlined the most effective SEO strategy for roofers in Florida, but additional factors come into play. For example, your domain name plays a legitimate role in your ability to rank for keywords. You should also pay attention to reputation management.

Domain Name

Roofing companies should own their domain name before investing in SEO. You can purchase a domain name from providers like GoDaddy or Siteground. Companies that already have an established domain are in better shape than newcomers, as Google tends to rank established domains more quickly than brand new ones. 

You can measure your domain’s age by going to, which lists the domain’s registration date. Names older than five years have a distinct advantage, while domains younger than six months are at a disadvantage. If you are thinking about changing your domain name, be sure to weigh the cost of the change against the existing domain’s age and authority. 

Screenshot of WhoIs profile for Roofing Domain

Domain Authority is a popular metric from Moz that measures the credibility and weight of a given domain. While Google does not acknowledge the metric as a ranking factor, it likely has a similar internal metric for evaluating a domain’s authority. 

Other 3rd party tools like Majestic and AHrefs give their own variations of this metric, which are worth identifying. For the most part, DA is based on a website’s link profile. You can expect your DA to ascend consistently if you acquire high-quality links from high-quality websites.

As an agency that helps roofing contractors, we fully understand that some newcomers don’t yet have a domain. You should spend more time selecting the perfect domain name in these cases. You can even look into the expired domains market to see if any expired domains with high DA may fit your brand name.

However, in most cases, you will be selecting a brand new domain. Brand and keyword are the #1 SEO factors you can control with your domain. For instance, is certainly an excellent choice for a domain. However, this type of exact match name is rarely available.

Screenshot of Domain Name for FL Roofing Company

Another method is to use your company brand name, like, as your domain. Although you don’t get an inherent local benefit, you will further establish your brand, which can pay off as more people learn of your company. 

Finally, you can combine a local term with your brand name. The one pitfall of this method is the length of the domain. You don’t want a domain name that is too long as it is difficult to type and appears unprofessional. Therefore, only utilize this method if you can shorten the name.

Reputation Management

As a local roofing contractor, reputation plays a significant role in SEO. Part of Google’s local algorithm is prominence which accounts for your reviews. Google Business Profile is the best platform to acquire reviews, but it also helps to spread them throughout multiple platforms like Facebook and Yelp.

Aside from its impact on Local Map 3-Pack rankings, reputation can also influence indirect SEO factors. For example, when somebody searches for your company name + reviews, what will they see? If you correctly manage your reputation, they will see profiles from trusted platforms.

Screenshot of Google SERP for Company Name + Reviews

Acquiring more reviews is the best way to enhance the reputation and dilute the impact of negative reviews. In addition, you can use 3rd-party software tools to automate review requests. These tools work by auto-sending SMS and email requests to recently serviced customers.

Some Florida roofing businesses fall into the trap of paying for fake reviews, which violates every platform’s guidelines and will hurt your reputation rather than help. Besides, consumers are typically skeptical of perfect 5-star ratings and prefer a range between 4.5 and 4.9.

As for negative reviews, replying is the best option, but only when you have gathered an appropriate response. Again, as a business owner, you want to project calmness and credibility rather than instigating further debate. If you can appear as the more credible party, you help your reputation.

The Google Business Profile (Formerly GMB) Guide for Roofers

Blog Cover For Google Business Profile Guide

Google My Business has been a great marketing tool for roofing companies over the years.

It has helped countless contractors maximize their SEO and generate more leads online.

But before the platform was called Google My Business, it was first called Google Local and then Google Places.

Fast forward to November 2021, and Google has once again rebranded its local business platform.

Enter Google Business Profile.

What is Google Business Profile?

Google Business Profile is an online tool for local businesses to manage their online presence on Google Maps and Google Search. Before Google’s recent rebrand, the platform was known as Google My Business.

Google My Business Name Change for Roofers

The first thing you have to know about the change to Google My Business is that it’s no longer called Google My Business. 

It has been rebranded to the Google Business Profile. 

So let us alleviate your anxieties right now by saying that the name change is the starkest change that Google made to their service. 

Google VP Matt Madrigal stated that the change was essential to simplify the service and make it more accessible to more people. 

The good news is that the basics are still the same. The changes made have more to do with the user interface than anything related to SEO. 

So at least in the case of the new Google Business Profile rebrand, there is no need to panic.

What Has Changed With Google Business Profile?

Google has essentially eliminated the need for business owners to go to the Google My Business platform to edit their profiles and resolve issues. 

You can now access and make changes to your business profile directly through the Maps app. 

This does cut out a couple of steps and makes editing your profile a bit easier, but as most users know, this was something you could do through a regular Google search as well. 

With Google Business Profile, you can still make changes to your listing via search.

The main difference now is that you can also make changes directly through the Maps app. 

All you have to do is search for your business on Google Search or Maps, click your business name, and make changes on the spot. 

To make things a bit clearer, let’s take a look at the things you can do directly through the Google Maps App or Google Search with the new update:

Screenshot Showing Manager of Google Business Profile on Google Search

NAP Information

You can now make changes to how your business name, physical address, and phone number are listed straight from Google Maps or Search.

It’s essential to keep up with changes since other users may change your information maliciously. Therefore, NAP consistency remains critical to generating as many leads as possible.

Review Replies

One of the most beneficial aspects of Google Business Profile is responding directly to customer reviews. As a result, both prospective and existing customers take notice of how you handle feedback.

Thanking reviewers for positive feedback shows you care about their business, and respectfully engaging with negative feedback shows your commitment to all customers.


You can now handle your entire verification process directly in the Google Maps app. If nothing else, this addition makes it more convenient for business owners to get their profiles up.

A verified profile helps build online credibility for your roofing business. However, local search remains the top channel through which roofers can generate leads in 2022.

Positive Change

The main changes to Google My Business relate to how the business owner interacts with the service. Roofing companies need not worry about SEO changes regarding the Google Business Profile.

Optimizing your Google Business Profile

Luckily, the basics from Google My Business still hold true for the new Google Business profile. 

Still, there are some things that you should keep in mind if you want to make sure you are generating the most leads with your Google Business Profile. 

Here are some tips:

Screenshot Showing Google Business Profile Name, Address, and Phone Number Information for Roofing Company

Check Frequently

Business owners fail to realize that any Google user can add information to a Google Business Profile. It is an open forum that encourages users and customers to share their input about the business. 

Unfortunately, sometimes people add incorrect addresses, business hours, and other information. This can be a mistake or a malicious attack.

As a result, it’s imperative to check your Google Business Profile frequently and ensure that all information is accurate. 

Add High-Quality Images

Pictures were important for Google My Business. Nothing has changed in this department with the advent of Google Business Profile. 

Adding high-quality images to your listing can up your click-through rate by 35%. For roofers, it would be best to add pictures of projects you’ve completed, your storefront, service vehicles, and even your staff. 

Reply to Reviews

As often as you can, you should make an effort to reply thoughtfully to the reviews you get. 

Avoid using a generic response for every review. Instead, try to make it personal and address the specific topics touched on by the reviewer. 

A thorough response shows new customers that you care about their experience and can go a long way in drumming up new roofing leads. 

Using Google Apps to Make GBP Changes

You should learn how to edit your business profile from the search and maps app as a general practice.

All you have to do is type your business name (if you have already claimed your business; if not, do so right now) into a regular or map search. 

Scroll down on your listing where you will see a blue link that reads “Edit your business information.” 

Next, you will be led to a page where you can instantly alter your profile, including business name, category, location, hours, and more. 

For those wondering, yes, this means you can make essential changes to your profile directly from your phone. 

Screenshot of Google Maps App With Roofing Company Profile

Multi-Location Roofing Businesses

If you have more than one roofing location, access and manage your profiles for each area through the Google Business Profile Manager dashboard. 

While you can access and alter your profile through the Maps app, the dashboard provides more precise and robust options for managing multiple locations. 

For now, at least, it is still much easier to manage multiple location profiles through the dashboard. 

5 SEO Tips for Houston, TX Roofing Companies (2022 Update)

Houston SEO for Roofers (Blog Cover)

Optimizing your Houston roofing company is challenging in 2022. With a population of 2.31 million, Houston represents one of the most competitive markets for roofers. Implementing SEO for roofers takes precise tactics.

For example, let’s research the keyword roofing services houston.

Screenshot of Keyword Research From Moz on The Keyword: Roofing Services Houston

As you can see, the keyword generates near 50 searches per month with a difficulty of 27. The good news is that the keyword volume is lower than the number of people searching for the term each month. The bad news is that 27 is a severe difficulty for a local keyword.

So how can you rank on the first page for this term and others like it?

Below, Roofer’s Guild outlines 5 SEO tips for Houston roofers.

1) Establish Regional Authority

So many roofing companies think they can rank in every nearby service area by creating a page with the city name. Unfortunately, that strategy doesn’t work in 2022. However, if you establish regional authority, pages within the said region can and will rank on page one.

So how do you accomplish authority? The secret is deep linking. First, you must create inbound links from authoritative local domains in the Houston area. For example, a Houston-based parts supplier linking to your website is a massive indicator of regional relevance. Get as many of these links as you can.

Secondly, craft your location page around local identifiers like landmarks, cultural vocabulary, and notable references. Finally, ask yourself the question, would a Houston resident feel like this page represents their needs?

2) Publish Social Proof

Google gets closer to imitating user responses each day. So the best way to prove your relevance in Houston is to publish social proof that highlights your work. For example, verified reviews from customers in Houston should appear on your website and the appropriate pages.

In addition to publishing reviews, it would help if your website featured proof of your jobs in the Houston area. Different types of roofing software can help you automatically publish your field jobs on the corresponding pages. 

Finally, be sure to include any local badges or awards your company received. Any local recognition will help build local authority for your business in 2022.

3) Hire a Local SEO Company

Does your existing SEO provider reside in Houston? How about the state of Texas? If neither is true, you might consider investing in a Texas-based digital marketing service. 

Just like with anything else, regional marketers are better at marketing in your region. While national SEO providers might think they understand the Houston SEO landscape, specific nuances evade their frame of reference.

There are dozens of high-quality roofing SEO companies to consider when investing. Be sure to research their city and state to know which company best serves your local SEO needs.

4) Interlink Local Content

We touched on the importance of inbound links from locally relevant external domains, but don’t forget about internal links. For example, by writing several pages and posts about Houston, TX, roofing services and linking them to one another, you can establish regional authority internally.

One of the best ways to implement this content strategy is through blog posts. Your site should already have a roofing services page along with pages for subsets of roofing services, like tile roof repair. To supplement those pages, write blog posts relating to Houston consumers. For example, 7 Common Roofing Problems for Houston Homeowners.

Once you publish several of these posts, make sure to link them to one another and your service page. As clusters of content showcase regional relevance, search engines begin to designate your site as an authority in that area.

5) Evaluate your Business Address

Many roofing companies fail to realize that their exact business address determines where they show up on Google Maps and Google Maps 3-Pack searches. Proximity is the #1 ranking factor for local Google My Business listings, and your specific map marker makes all the difference.

Ask yourself, are you located within the city lines or on the outskirts? Is your address in the middle of the city or right on the line to another city? 

If you find your address unfavorable for local SEO, consider buying office space in a more convenient area and re-verifying your GMB address.

Some roofers list their Google listing as a service area business (SAB), which publicly hides the address. However, keep in mind that Google still uses the address for ranking purposes, whether it’s public or not.

Other SEO Factors to Consider for Roofers in Houston

While the tips above are the fastest way to get more local customers through SEO, many other factors will come into play in 2022. At Roofer’s Guild, we deal with SEO, digital marketing, and other promotional services all the time. Check out the other factors below:

Domain Name

Believe it or not, domain names still make a difference in 2022. For example, a domain with Houston in the exact text has a better chance of ranking than one without the city name. So while you shouldn’t let a lack of the city name deter you from ranking, you should consider adding it if you’re buying a new domain.

Don’t go off buying a new domain just yet, as there are several factors to consider first.

Domain Age: How old is your existing domain? (the older, the better)

Domain Authority: What are your DA metrics? (Moz, Ahrefs)

Brand Recognition: Does your domain include your brand?

A city name is unnecessary if you already have a domain with good age, authority, and brand recognition. However, if you are starting in the roofing business or your existing domain lacks all of the above qualities, consider purchasing a domain with Houston in the name.

Google SERP for "Houston Roofer"

Best-Of Lists

You have probably seen best-of lists on Yelp, and other popular websites appear near the top of search results for local roofing terms. For instance, search for houston tx roofing company and notice the top five results are all lists from established domains.

Appearing on these lists helps your SEO in general and can get you extra business from referrals. The most effective way to appear on these lists is to generate as many reviews as possible from satisfied customers and spread them to different review platforms.

The other option is to publish a best-of list on your website. Depending on how strong your domain is, you might be able to rank for a list. Keep in mind that you will have to mention competitors to establish topical relevance for a list-based article.

Best-Of Roofing Lists on Google Search Results

Reputation Management

We touched on reviews when outlining how best-of lists influence local SEO. But affecting best-of lists requires strong reputation management. You must have profiles on all the most popular review platforms, along with consistent NAP information about your roofing business.

Focus on acquiring reviews on Google, Facebook, Yelp, and HomeAdvisor. Software tools can help you automate review requests and generate direct links to the various platforms. Of course, don’t forget to ask for reviews in person, too.

 In the process of generating reviews, you inevitably run into some negative feedback. For example, an irritated customer might leave a one-star review on your Google My Business listing, lowering your aggregate rating. Don’t panic. Respond professionally and move on.

Google My Business Reviews For Houston-TX Roofer

Houston SEO Services from Roofer’s Guild

Need help implementing the tips listed throughout this post? Roofer’s Guild offers SEO services for Houston roofing contractors. Our SEO system results from a decades-plus worth of testing and implementation with some of the top companies in Texas.

Our services include website design, on-page SEO, content marketing, and reputation management. Additionally, we ensure local roofers appear within the local Map 3-Pack as well as on organic results. 

Best of all, we include a free tool with our services that helps roofers showcase their jobs within local service areas. We look forward to helping you achieve business growth in 2022.

7 Best SEO (Tools / Apps) for Roofers in 2022 (w/Descriptions)

SEO Tools for Roofers

Roofing companies can utilize tools to streamline their SEO process and even automate specific digital marketing tasks. As a roofing professional, time is money; the more time spent performing jobs and earning income, the faster your company grows.

But, of course, without a sound marketing strategy, those jobs will never become available. While you can always hire one of the best SEO agencies for roofers, the good news is that several tools now exist to make the SEO process more accessible than ever before.

Let’s take a look at the seven best SEO tools for roofers in 2022.

1) DataPins

DataPins changes the SEO game for roofers. The tool allows contractors to turn each job into a blog post on steroids, otherwise known as a “pin.” When roofers repair a shingle roof in Denver, they use their mobile app to tag the location and take some pictures of the job.

Once the roofer submits that info, it automatically publishes it to its website on the most appropriate page. If that weren’t enough, the app sends an automated review request to the customer through email and text. Roofers also can publish their “pins” on social media profiles, including GMB posts, Facebook posts, and Instagram posts.

Pin Example

2) Google Search Console

Many marketing agencies talk about Google Analytics data, but Google Search Console is more straightforward to use. You don’t have to be an SEO professional to understand data produced from Search Console. For example, GSC will email you your best-performing queries (aka keywords) over the last 28 days.

You can also log into your GSC dashboard and easily filter data by date, page, and query. One of the most impressive features allows web admins to compare clicks from the last 28 days to the previous 28 days. The same criteria can apply to any time range you select.

Google Search Console

3) Thrive Leads

Sometimes generating website traffic isn’t enough to produce leads for your roofing company. Installing the Thrive Leads WordPress plugin allows you to capture website visitors and add them to your email list for future promotions. Similar to remarketing on Facebook, Thrive Leads captures visitors’ contact information so that you can promote your services once they exit your website. I

n addition, Thrive Leads comes with an assortment of pop-up templates and allows web admins to insert CTAs within the content itself. The pop-ups are the least intrusive of their kind and typically result in substantial engagement increases for visitors.

Thrive Leads Example

4) RankMath

RankMath rivals Yoast as the best SEO plugin for WordPress. Like Yoast, RankMath allows web admins to enter their title tag, meta description, tags, and more. The tool also offers an excellent preview of what your result will look like on the SERP.

There’s no guessing when it comes to RankMath, as the tool provides an SEO score for your content based on the keyword(s) you input. While many in the industry use Yoast for familiarity, those who try RankMath come away impressed with its features and ease of use.

Rank Math Example

5) Moz Pro

Moz Pro allows roofing professionals to execute various SEO tasks under a single umbrella. For instance, roofing companies can research keywords, check backlinks profiles, and perform competitor research. In addition, Moz has its link grade metric called Domain Authority, which can help roofers determine where they stand relative to top competitors within their service areas.

Finally, Moz Pro also provides an on-page grader that determines whether or not content is up to the necessary standards for top rankings.

Moz Pro Example

6) Link Whisper

For all the talk about link building in SEO, it very rarely alludes to internal linking. However, internal linking is one of the best ways to improve page rankings and is far more of a white-hat strategy than most link outreach campaigns.

Luckily, an SEO tool called Link Whisper uses AI to make internal linking straightforward and effective. The tool suggests internal links for your page within the WordPress editor. The chosen links depend on the topic, keyword, and user needs. Overall, Link Whisper is one of the best investments roofers can make for their SEO.

Link Whisper Example


7) YouTube

YouTube’s inclusion on this list may surprise roofing contractors; however, strategic YouTube embeds on your roofing website, blog posts, and pages can increase engagement and dwell time while decreasing bounce rate. Of course, its effectiveness depends on your videos’ quality and entertainment value.

That said, HQ videos are easier to produce than ever before, with most roofers having 24/7 access to a camera-enabled smartphone. You can edit videos directly on your device and upload them to YouTube without touching a desktop computer. If videos engage your visitors, expect substantial SEO benefits moving forward. 

YouTube Marketing Screenshot

The 2021 SEO Guide for Contractors

SEO for Contractors

Critics can no longer deny SEO’s role in a successful business. The vast majority of web traffic is routed through Google and other search engines. Marketers prioritize search engine optimization in their campaigns. Most people’s interaction with a new company starts with an online search. 

Search engines have changed the way we get information, so as a contractor, you have to ask yourself, “have you adapted to the times?” If you aren’t investing in contractor SEO, then you are more than likely losing business to your competition. But how do you get started with SEO? Of course, the best way is to work with a professional. However, there are some things you can do on your own and some concepts you should understand before you get started. 

In the following post, Roofer’s Guild will discuss these concepts and share some tips on how you can get started with SEO. 

The Basic Concepts of SEO for Contractors

The basic tenets of SEO are pretty simple. When users use search engines to find information about anything – in this case, we’re talking about contractors – their experience goes something like this:

  • They type in specific phrases or keywords into a search engine to conduct their search
  • The search engine processes those words and scans the web for websites that match them
  • A list is pulled up for the user 
  • The user clicks on the most relevant or interesting search results

Pretty simple, right? Here’s where things get a bit tricky. Consider the following statistic: less than one percent of Google users click on the 2nd page of search results. That means that if for some reason, your website is showing up (ranking) low (outside of the top 5 results on a given search query) on searches, chances are people don’t even see your website. 

SEO (Search Engine Optimization) comes into play for rankings. SEO is all about helping you rank in the top spot in search engine results pages. This way, your company gets more exposure, more clicks, more leads, and more chances to close customers. 

That’s it! That’s the basic idea behind all SEO strategies. So now, here are some ways you can start improving your search engine rankings. 

It Starts with Keywords

Some SEO tactics may be over your head, like web design, mobile site optimization, and other technical SEO stuff. However, there are some simple optimizations you can take care of relatively quickly. One of the most fundamental SEO tactics is keyword usage. 

In the bulleted list above, we mentioned that the consumer begins a search using specific phrases and keywords. The idea is to use the keywords that most people would use to find a contractor in your website’s written content. Topical keywords make it easier for search engines to match your site with relevant searches made by consumers looking for contractors. But how do you know which keywords to use?

Here is an excellent list of keyword research tools that you can use to find out which keywords people are using most to look for the services you offer as a contractor. The great thing about these tools is that some of them are free. They will give you a good list of keywords to use for your website. Once you have a good list, here are some tips for utilizing it in your written content:

  • Avoid Keyword Stuffing: Don’t simply cram the keywords into your content. Google will penalize you for keyword stuffing. Keyword stuffing is overusing keywords to rank better, but it will hurt your rankings. 
  • Use Keywords Naturally: Instead of stuffing keywords into your written content, insert them naturally. Natural usage may be a bit difficult with some keywords, but the effort will be worth it.
  • Don’t Ignore Lesser Used Keywords: Some keywords are highly competitive (many companies are trying to rank for the exact keywords), so it may be beneficial to use the keywords on your list that are used less frequently. 

Link Building

Google and other search engines don’t just rely on keywords to help them decide which websites to display. Another major factor is inbound links. Inbound links are links on other websites that lead to yours. When another website links to your website, search engines take this as something of a vote of confidence for your site. In short, inbound links are suitable for construction SEO. But how do you get these links? Here are some tips:

  • Reach Out: You can begin getting more external links by reaching out to your suppliers, colleagues, fellow contractors, and even your local chamber of commerce and asking them to include a link for your site on theirs. 
  • Industry Directories: List your site on contractor and construction industry directories. These could be local business directory sites or national ones. 
  • Comment: Stay up on high-profile contractor blogs and comment thoughtfully when you can. Ask the webmaster if you can include a link to your site in your comment. 


Online reviews are also a great way to bolster SEO for contractors and roofers. They provide even more external link opportunities, but they are crucial for local ranking. Local ranking and local SEO determine how high your website is displayed on searches with local intent such as “contractors near me.” “contractors in my area” or specific geographic searches like “contractors in Tampa, Florida.”

Since most contractor businesses are local businesses, reviews are critical to SEO. You have to have a good amount of reviews to rank. More important than quantity, though, is quality. You want your aggregate star rating to be between 4.3 and 4.8 stars. But how do you get more reviews? Here are some tips:

  • Be Present: Register your company on review websites like Yelp, Angie’s List, Houzz, HomeAdvisor, Google My Business, and others. 
  • Ask for Them: After a job well done, don’t be afraid to ask your customers to leave a review of your company. One study found that most consumers will leave a review if you ask them to. 
  • Use an App or Tool: Several software companies offer reputation management tools that deliver automated review requests via text and email, and include a direct link to the review screen.

SEO Services for Contractors

Starting with SEO tips for contractors covered today will put you on the right path to success. If you implement these tips, you will more than likely see an increase in your search rankings. However, this is only the beginning. To utilize SEO to its fullest potential, you have to turn to the pros

Here at Roofer’s Guild, we are dedicated to helping contractors like yourself get the most from digital marketing and SEO. We can help you get more customers through SEO, so call us today. Yes, we deal with roofing companies specifically, but many roofers are also in the construction niche, and all of them are contractors. So get in touch with Roofer’s Guild and start succeeding online.

Roofing SEO in Dallas, TX

Dallas Roofing SEO

Roofers in Dallas, TX looking to invest in SEO should understand its principles before committing to an SEO agency or firm. For example, roofing companies may find themselves in an unfavorable long-term contract with a hack agency that black boxes PPC billing and provides one-time SEO services. Here’s the deal, SEO is not a one-time process, and any roofer looking to grow in 2021 must understand its long-term application. Roofer’s Guild will explain how roofing SEO in Dallas can work for contractors and how to avoid the pitfalls of an increasingly dishonest industry.

What is Roofing SEO in Dallas?

Roofing SEO in Dallas is the process of influencing search engine rankings for Dallas roofing companies through their website and Google My Business listing. SEO may also refer to ranking other web entities such as social media profiles, additional 3rd party listings, and job board profiles.

The SEO process itself consists of enhancing web content, meta tags, and links and targeting relevant keywords based on location and industry.

The Principles of Dallas Roofing SEO

At Roofer’s Guild, we’ve helped thousands of roofers find the right SEO plan for their business. We are particularly active in the Dallas, TX marketplace, and we understand what companies care about their clients and which companies don’t. But before you can even shop for an SEO agency, you must research what SEO means for your roofing company. Let’s look at the principles of SEO for roofers.

Technical SEO

The foundation of SEO is technical optimization. Every website must meet search engine standards for crawlability and indexing. A good SEO company will crawl your website and fix any crawl errors, broken pages (404s), and untenable URL strings. Additionally, technical SEO deals with site speed, becoming more prevalent with Google’s Core Web Vitals. Think of technical SEO as the foundation for subsequent optimization.

MOZ Technical SEO Crawl

On-Page SEO

On-Page SEO is the insertion of title tags, meta descriptions, and URL slugs onto your web pages. It can also include keyword insertions into your page content along with LSI synonyms. Roofing companies in Dallas need to create a page for each of their roofing services. Everything from residential roofing to slate tile roofing should be included (as long as you offer it). Similarly, it would help if you crafted location pages for every city in your service area. 

roofer on-page SEO Dallas

Local SEO

Google uses an entirely different algorithm for Google Maps rankings, the top 3 of which appear on regular search results. Most consumers will click on one of the top 3 Google Maps results, especially when searching for terms like roofing company near me. The Google Maps algorithm considers proximity, relevance, and prominence, two of which you can influence through GMB optimization. Completing your profile and generating reviews helps with relevance and prominence, while proximity is entirely out of your control (unless you intentionally violate guidelines).

Local Dallas SEO GMB Listing

Content Writing

Roofers have all heard the term “content is king” related to SEO. While the phrase may be overstated, a website without content won’t rank well. Creating content for each of your services is a key to ranking in Dallas. A good SEO agency will have on-staff writers who craft grammatically correct content for each page. You can even publish blog posts to get additional traffic for informational terms. While blog posts are unlikely to result in a direct sale, they may get more future customers in your funnel.

Dallas Roofing Content

Link Building

The basis of ranking online is inbound links from 3rd party websites. Links serve as a vote of confidence which Google uses to determine authority and trustworthiness. Despite being a top-ranking factor, link building is also one of the most controversial SEO aspects and can get your website penalized if you aren’t careful. Purchasing links from 3rd party websites or creating fake websites to link to your money site are black hat SEO tactics. Google’s algorithm is now more sophisticated and can filter through spam links algorithmically, which means those types of links no longer help you rank. The best way to build natural links is to build up your roofing brand through offline relationships and create good content.

Majestic Links for Dallas Roofing Site

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