Category Archives: SEO

The 7 Best SEO Tools & Apps for Roofers in 2021

SEO Tools for Roofers

Roofing companies can utilize tools to streamline their SEO process and even automate specific digital marketing tasks. As a roofing professional, time is money, and the more time spent performing jobs and earning income, the faster your company grows. But, of course, without a sound marketing strategy, those jobs will never become available. While you can always hire one of the best SEO agencies for roofers, the good news is that several tools now exist to make the SEO process more accessible than ever before. Let’s take a look at the seven best SEO tools for roofers in 2021.

1) DataPins

DataPins changes the SEO game for roofers. The tool allows contractors to turn each job into a blog post on steroids, otherwise known as a “pin.” When roofers repair a shingle roof in Denver, they use their mobile app to tag the location and take some pictures of the job. Once the roofer submits that info, it automatically publishes it to its website on the most appropriate page. If that weren’t enough, the app also sends out an automated review request to the customer through email and text. Roofers also can publish their “pins” on social media profiles, including GMB posts, Facebook posts, and Instagram posts.

Pin Example

2) Google Search Console

Many marketing agencies talk about Google Analytics data, but Google Search Console is more straightforward to use. You don’t have to be an SEO professional to understand data produced from Search Console. For example, GSC will email you your best-performing queries (aka keywords) over the last 28 days. You can also log into your GSC dashboard and easily filter data by date, page, and query. One of the most impressive features allows web admins to compare clicks from the last 28 days to the previous 28 days. The same criteria can apply to any time range you select.

Google Search Console

3) Thrive Leads

Sometimes generating website traffic isn’t enough to produce leads for your roofing company. Installing the Thrive Leads WordPress plugin allows you to capture website visitors and add them to your email list for future promotions. Similar to remarketing on Facebook, Thrive Leads captures visitors’ contact information so that you can promote your services once they exit your website. In addition, Thrive Leads comes with an assortment of pop-up templates and allows web admins to insert CTAs within the content itself. The pop-ups are the least intrusive of their kind and typically result in substantial engagement increases for visitors.

Thrive Leads Example

4) RankMath

RankMath rivals Yoast as the best SEO plugin for WordPress. Like Yoast, RankMath allows web admins to enter their title tag, meta description, tags, and more. The tool also offers an excellent preview of what your result will look like on the SERP. There’s no guessing when it comes to RankMath, as the tool provides an SEO score for your content based on the keyword(s) you input. While many in the industry use Yoast for familiarity, those who try RankMAth come away impressed with its features and ease of use.

Rank Math Example

5) Moz Pro

Moz Pro allows roofing professionals to execute a variety of SEO tasks under a single umbrella. For instance, roofing companies can research keywords, check backlinks profiles, and perform competitor research. In addition, Moz has its link grade metric called Domain Authority, which can help roofers determine where they stand relative to top competitors within their service areas. Finally, Moz Pro also provides an on-page grader that determines whether or not content is up to the necessary standards for top rankings.

Moz Pro Example

6) Link Whisper

For all the talk about link building in SEO, very rarely does it allude to internal linking. However, internal linking is one of the best ways to improve page rankings and is far more of a white-hat strategy than most link outreach campaigns. Luckily, an SEO tool called Link Whisper uses AI to make internal linking straightforward and effective. The tool suggests internal links for your page within the WordPress editor. Which links are chosen depends on the topic, keyword, and user needs. Overall, Link Whisper is one of the best investments roofers can make for their SEO.

Link Whisper Example

Source: https://linkwhisper.com/

7) YouTube

YouTube’s inclusion on this list may come as a surprise to roofing contractors; however, strategic YouTube embeds on your roofing website, blog posts, and pages can increase engagement and dwell time while decreasing bounce rate. Of course, its effectiveness depends on the quality and entertainment value of your videos. With that being said, HQ videos are easier to produce than ever before, with most roofers having 24/7 access to a camera-enabled smartphone. You can even edit videos directly on your device and upload them to YouTube without ever touching a desktop computer. If videos engage your visitors, expect substantial SEO benefits moving forward. 

YouTube Marketing Screenshot

The 2021 SEO Guide for Contractors

SEO for Contractors

Critics can no longer deny SEO’s role in a successful business. The vast majority of web traffic is routed through Google and other search engines. Marketers prioritize search engine optimization in their campaigns. Most people’s interaction with a new company starts with an online search. 

Search engines have changed the way we get information, so as a contractor, you have to ask yourself, “have you adapted to the times?” If you aren’t investing in contractor SEO, then you are more than likely losing business to your competition. But how do you get started with SEO? Of course, the best way is to work with a professional. However, there are some things you can do on your own and some concepts you should understand before you get started. 

In the following post, Roofer’s Guild will discuss these concepts and share some tips on how you can get started with SEO. 

The Basic Concepts of SEO for Contractors

The basic tenets of SEO are pretty simple. When users use search engines to find information about anything – in this case, we’re talking about contractors – their experience goes something like this:

  • They type in specific phrases or keywords into a search engine to conduct their search
  • The search engine processes those words and scans the web for websites that match them
  • A list is pulled up for the user 
  • The user clicks on the most relevant or interesting search results

Pretty simple, right? Here’s where things get a bit tricky. Consider the following statistic: less than one percent of Google users click on the 2nd page of search results. That means that if for some reason, your website is showing up (ranking) low (outside of the top 5 results on a given search query) on searches, chances are people don’t even see your website. 

SEO (Search Engine Optimization) comes into play for rankings. SEO is all about helping you rank in the top spot in search engine results pages. This way, your company gets more exposure, more clicks, more leads, and more chances to close customers. 

That’s it! That’s the basic idea behind all SEO strategies. So now, here are some ways you can start improving your search engine rankings. 

It Starts with Keywords

Some SEO tactics may be over your head, like web design, mobile site optimization, and other technical SEO stuff. However, there are some simple optimizations you can take care of relatively quickly. One of the most fundamental SEO tactics is keyword usage. 

In the bulleted list above, we mentioned that the consumer begins a search using specific phrases and keywords. The idea is to use the keywords that most people would use to find a contractor in your website’s written content. Topical keywords make it easier for search engines to match your site with relevant searches made by consumers looking for contractors. But how do you know which keywords to use?

Here is an excellent list of keyword research tools that you can use to find out which keywords people are using most to look for the services you offer as a contractor. The great thing about these tools is that some of them are free. They will give you a good list of keywords to use for your website. Once you have a good list, here are some tips for utilizing it in your written content:

  • Avoid Keyword Stuffing: Don’t simply cram the keywords into your content. Google will penalize you for keyword stuffing. Keyword stuffing is overusing keywords to rank better, but it will hurt your rankings. 
  • Use Keywords Naturally: Instead of stuffing keywords into your written content, insert them naturally. Natural usage may be a bit difficult with some keywords, but the effort will be worth it.
  • Don’t Ignore Lesser Used Keywords: Some keywords are highly competitive (many companies are trying to rank for the exact keywords), so it may be beneficial to use the keywords on your list that are used less frequently. 

Link Building

Google and other search engines don’t just rely on keywords to help them decide which websites to display. Another major factor is inbound links. Inbound links are links on other websites that lead to yours. When another website links to your website, search engines take this as something of a vote of confidence for your site. In short, inbound links are suitable for construction SEO. But how do you get these links? Here are some tips:

  • Reach Out: You can begin getting more external links by reaching out to your suppliers, colleagues, fellow contractors, and even your local chamber of commerce and asking them to include a link for your site on theirs. 
  • Industry Directories: List your site on contractor and construction industry directories. These could be local business directory sites or national ones. 
  • Comment: Stay up on high-profile contractor blogs and comment thoughtfully when you can. Ask the webmaster if you can include a link to your site in your comment. 

Reviews

Online reviews are also a great way to bolster SEO for contractors and roofers. They provide even more external link opportunities, but they are crucial for local ranking. Local ranking and local SEO determine how high your website is displayed on searches with local intent such as “contractors near me.” “contractors in my area” or specific geographic searches like “contractors in Tampa, Florida.”

Since most contractor businesses are local businesses, reviews are critical to SEO. You have to have a good amount of reviews to rank. More important than quantity, though, is quality. You want your aggregate star rating to be between 4.3 and 4.8 stars. But how do you get more reviews? Here are some tips:

  • Be Present: Register your company on review websites like Yelp, Angie’s List, Houzz, HomeAdvisor, Google My Business, and others. 
  • Ask for Them: After a job well done, don’t be afraid to ask your customers to leave a review of your company. One study found that most consumers will leave a review if you ask them to. 
  • Use an App or Tool: Several software companies offer reputation management tools that deliver automated review requests via text and email, and include a direct link to the review screen.

SEO Services for Contractors

Starting with SEO tips for contractors covered today will put you on the right path to success. If you implement these tips, you will more than likely see an increase in your search rankings. However, this is only the beginning. To utilize SEO to its fullest potential, you have to turn to the pros

Here at Roofer’s Guild, we are dedicated to helping contractors like yourself get the most from digital marketing and SEO. We can help you get more customers through SEO, so call us today. Yes, we deal with roofing companies specifically, but many roofers are also in the construction niche, and all of them are contractors. So get in touch with Roofer’s Guild and start succeeding online.

Roofing SEO in Dallas, TX

Dallas Roofing SEO

Roofers in Dallas, TX looking to invest in SEO should understand its principles before committing to an SEO agency or firm. For example, roofing companies may find themselves in an unfavorable long-term contract with a hack agency that black boxes PPC billing and provides one-time SEO services. Here’s the deal, SEO is not a one-time process, and any roofer looking to grow in 2021 must understand its long-term application. Roofer’s Guild will explain how roofing SEO in Dallas can work for contractors and how to avoid the pitfalls of an increasingly dishonest industry.

What is Roofing SEO in Dallas?

Roofing SEO in Dallas is the process of influencing search engine rankings for Dallas roofing companies through their website and Google My Business listing. SEO may also refer to ranking other web entities such as social media profiles, additional 3rd party listings, and job board profiles.

The SEO process itself consists of enhancing web content, meta tags, and links and targeting relevant keywords based on location and industry.

The Principles of Dallas Roofing SEO

At Roofer’s Guild, we’ve helped thousands of roofers find the right SEO plan for their business. We are particularly active in the Dallas, TX marketplace, and we understand what companies care about their clients and which companies don’t. But before you can even shop for an SEO agency, you must research what SEO means for your roofing company. Let’s look at the principles of SEO for roofers.

Technical SEO

The foundation of SEO is technical optimization. Every website must meet search engine standards for crawlability and indexing. A good SEO company will crawl your website and fix any crawl errors, broken pages (404s), and untenable URL strings. Additionally, technical SEO deals with site speed, becoming more prevalent with Google’s Core Web Vitals. Think of technical SEO as the foundation for subsequent optimization.

MOZ Technical SEO Crawl

On-Page SEO

On-Page SEO is the insertion of title tags, meta descriptions, and URL slugs onto your web pages. It can also include keyword insertions into your page content along with LSI synonyms. Roofing companies in Dallas need to create a page for each of their roofing services. Everything from residential roofing to slate tile roofing should be included (as long as you offer it). Similarly, it would help if you crafted location pages for every city in your service area. 

roofer on-page SEO Dallas

Local SEO

Google uses an entirely different algorithm for Google Maps rankings, the top 3 of which appear on regular search results. Most consumers will click on one of the top 3 Google Maps results, especially when searching for terms like roofing company near me. The Google Maps algorithm considers proximity, relevance, and prominence, two of which you can influence through GMB optimization. Completing your profile and generating reviews helps with relevance and prominence, while proximity is entirely out of your control (unless you intentionally violate guidelines).

Local Dallas SEO GMB Listing

Content Writing

Roofers have all heard the term “content is king” related to SEO. While the phrase may be overstated, a website without content won’t rank well. Creating content for each of your services is a key to ranking in Dallas. A good SEO agency will have on-staff writers who craft grammatically correct content for each page. You can even publish blog posts to get additional traffic for informational terms. While blog posts are unlikely to result in a direct sale, they may get more future customers in your funnel.

Dallas Roofing Content

Link Building

The basis of ranking online is inbound links from 3rd party websites. Links serve as a vote of confidence which Google uses to determine authority and trustworthiness. Despite being a top-ranking factor, link building is also one of the most controversial SEO aspects and can get your website penalized if you aren’t careful. Purchasing links from 3rd party websites or creating fake websites to link to your money site are black hat SEO tactics. Google’s algorithm is now more sophisticated and can filter through spam links algorithmically, which means those types of links no longer help you rank. The best way to build natural links is to build up your roofing brand through offline relationships and create good content.

Majestic Links for Dallas Roofing Site

Roofer SEO: How Google Optimization Has Changed Since 2010

Roofer SEO

All forms of marketing and advertising are fluid. The same goes for roofer SEO. Search Engine Optimization, since its inception, has never been static. Thanks to the constant changes in search engine algorithms, SEO is a living, breathing, and growing tactic. People’s tastes are changing too. 

People search for things on the internet, and the ways they search have changed pretty dramatically over the last decade. These changes also influence the shifts in SEO that we see on a nearly unceasing basis. 

We mention this only to bring home the point that staying on top of these changes is crucial if you want to market your roofing business successfully. Roofing SEO, just like all industry-specific SEO, has changed a lot over the past ten years. So in the following post, we will be reviewing some of the most game-changing shifts in roofer SEO over the past decade to help you maintain an edge over your local competition. 

#1 – The Death of Keyword Stuffing

The advent of SEO was a much simpler time. Back then, SEO was relatively easy; do your keyword research and make sure those keywords showed up as much as possible in your on-page content. 

In 2011 though, keyword stuffing died, and SEO had to pivot quickly. The Panda Google algorithm update penalized keyword stuffing and other shady tactics. The Panda update essentially began filtering out spammy, keyword stuffing content to present Google users with more relevant and higher quality content. 

The problem was that people couldn’t find quality content because of the massive influx of keyword spamming content that was:

A) Very easy to pump out in high volume and 

B) Very seldom valuable for the user

This commitment to filtering out and penalizing low-quality, keyword-spamming content with dismal rankings continues today. Google and other search engines continue to refine their algorithm to present only the finest-crafted content to their users. 

So if you are keyword stuffing as part of your roofer SEO strategy in 2021, stop. Plain and straightforward, you have to invest in quality content if you want people to find your website. 

#2 – Refinement of Local Searches

In 2014, Google rolled out their Pigeon algorithm update. The new update provided more accurate and relevant results on local searches. The update rewarded optimized sites, particularly locally optimized sites. Conversely, it penalized sites that lacked optimization.

The update went hand-in-hand with the overwhelming momentum of mobile device searches at the time. To provide people with accurate local information when they were on the move, Google began refining their local search signals. 

Today, local search optimization is still a considerable part of roofer SEO. Mainly because roofing is a local business, it’s not like an Etail business where you can be based in Seattle and send your wares to people all over the country. 

In your Roofer SEO strategy, you need to be targeting your local market intently. There are a few important ways to do this:

  • GMB Listings: Google uses their own Google My Business platform to index local businesses on relevant searches. It would be best to have a Google My Business profile with accurate and detailed location, service, and operation information. 
  • Schema Markup: Schema is essentially the language that the Google algorithm speaks. When you have Schema map data on your website, it is easier for the Google web crawlers to find your website and rank it higher.
  • Consistent NAP: Having a broad-reaching online presence is a good thing. Having a profile for your business on Facebook, Instagram, Yelp, Angie’s List, and other online platforms is essential to generating leads. You have to make sure your NAP (name, address, and phone number) are listed consistently across all platforms, though. 

#3 – The Rise of Mobile

Today, 60% of American consumers use their phones or other mobile devices to search for local goods and services. Mobile device usage has been on the rise over the past decade, and it still has an upward trajectory. The newest trends have changed the way a lot of marketers have gone about their SEO strategies. 

For instance, the vast majority of marketers now place a very high emphasis on mobile website design. Your website has to be responsive for mobile devices like tablets and smartphones. If it isn’t, you may risk losing leads to the competition. Here are a few quick yet vital tips for optimizing your site for mobile users:

  • Compress Images: Ensure that your images’ file size is as small as possible and help your pages load quicker. 
  • Top of the Fold: This is an old newspaper tactic that emphasized placing the most important content on top of the fold so people could see it. The top of the fold for mobile pages is the content people can see without having to scroll down.
  • Larger Buttons: Ensure the buttons on your mobile pages are large enough for people to click on smaller screens. 

#4 – Content Marketing

Content marketing is currently one of the hottest ways to boost your rankings. Since search engines are scouring the web for quality content now more than ever, a solid content marketing strategy can be very effective. 

Content marketing can include blog content, video content, and social media posts. Rich content is now the preferred way for consumers to get information on local businesses and services such as roofing. 

10 Best Roofing SEO Companies for 2021

Roofing SEO Companies

Roofing SEO companies are few and far between. While some agencies provide SEO services to roofers, very few of them specialize in the roofing industry. Trusting a general SEO company to handle your roofing campaign comes with risk since their data lacks to narrow targeting required to maximize a roofing SEO campaign in 2021. But rest assured that some companies do focus specialty on roofing. Here are ten roofer SEO companies you should consider in 2021:

1) Roofing SEO Webmasters

Roofing SEO Webmasters is the cream of the crop for roofing SEO. As the Michael Jordan of roofer SEO, you can’t go wrong with this agency. They only charge $600 per month with no-long term contractors for newer roofers, so you can really boost your Google presence affordability. Best of all, they offer custom roofing websites with schema markup and a great tool called BrandREVU, making local SEO easier than ever before.

Pros

  • Considered Top in The Industry
  • No Long-Term Contracts
  • BrandREVU Included

Cons

  • Credit Card Required

Rating: 10/10

2) Roofer’s Guild

Roofer’s Guild is the next best option for roofers though they focus more on marketing and overall web presence. They help with your website, SEO, and content, but they allow roofing companies to spread their wings in 2021. Their pricing packages are very reasonable, and like Roofing Webmasters, they do not force you into long-term agreements. 

Pros

  • Understands the Roofing Industry
  • Great Resources
  • Affordable Monthly Fee

Cons

  • More of Marketing Than Strictly SEO

Rating: 9.5/10

3) Roofing SEO Bros

The relatively new kid on the block of SEO is Roofing SEO Bros. This company looks promising, and we know from word of mouth that they are the real deal. Their prices are once again affordable, and their work with local SEO is innovative and cutting-edge. They focus on long-tail keywords to help roofers rank for outlier services while building more traffic to their primaries. The result is happy clients who stick around long-term.

Pros

  • Reasonable Monthly Pricing
  • Custom Websites Included
  • Works With All Kinds of Roofing Companies

Cons

  • Less Appealing To Established Roofers
  • Relatively New Service

Rating: 9/10

4) Roofing Leads Boss

Roofing Leads Boss focuses on lead generation, but you’ll see that they use SEO as their primary process when looking a little closer. Their lead generation system helps local roofers secure qualified and exclusive leads through organic search. Their strategy includes ranking your website and Google My Business listing for relevant keyword terms, which turn into branded exclusive leads for your company.

Pros

  • Pay Per Lead Model
  • Innovative Lead-Gen Strategies
  • Willing To Work With New Roofers

Cons

  • More Focused on Leads Than SEO
  • PPL Has its Downside

Rating: 9/10

5) Contractor Webmasters

While it’s not as hyper-relevant as some of the others on this list, the contractor niche is still reasonably narrow—the campaigns required to execute an excellent roofing SEO strategy are similar to foundation repair or masonry, for example. Of course, there are subtle differences, but the folks at Contractor Webmasters thrive on crafting custom campaigns for roofing companies like yours. Their price is similarly affordable, making them one of the more intriguing SEO companies of 2021.

Pros

  • Affordable Monthly Rates
  • Cutting-Edge Content Marketing Techniques
  • Open To All Stages of Roofing Companies

Cons

  • Not Specific to Roofing Industry
  • No Link-Building Services

Rating: 9/10

6) Nolen Walker

Nolen Walker has been around the SEO world for decades, and roofing is their specialty. As a more traditional agency model, they also help with logo design and truck wraps, and digital media like Google My Business, YouTube, and Facebook. Any business that’s survived more than a decade in the SEO industry is legitimate since people come and go like hotcakes.

Pros

  • Long Tenure In SEO Industry
  • Reasonable Fee
  • Experience in Roofing Industry

Cons

  • More of a General SEO Company
  • Only Offers WordPress Website Development

Rating: 9/10

7) Roofing SEO Now

Roofing SEO Now is a niche-specific SEO agency specializing in roofing. You can rest assured that their SEO campaigns focus on roofing contractors, and they have years of campaign data to work with. 

Pros

  • Very Cheap Pricing
  • Keyword Research Included

Cons

  • Subpar Reporting Metrics

Rating: 8/10

8) Roofing Pro SEO

Like many other companies on this list, Roofing Pro SEO focuses on the roofing industry specifically. Instead of dealing with general SEO companies, give these guys a chance since each of their marketing materials is dedicated to your service industry. 

Pros

  • Extremely Affordable
  • Comes With Website Design

Cons

  • Support is Questionable

Rating: 7.5/10

9) Roofer Web Marketing

Roofer Web Marketing is a Southern-based SEO company for roofers. If you reside in the south, you may want to give Roofer Web Marketing a call and allow them to handle your campaign. Their pricing is reasonable, and their existing clients can attest to their outstanding performance.

Pros

  • Great Web Designs
  • Provides Service Pages

Cons

  • Websites Don’t Have Many Pages

Rating: 7/10

10) BrandREVU

BrandREVU wrote one of the best SEO guides for roofers, and that knowledge translates to their services. While they also serve other industries like pest control and foundation repair, they have enough knowledge of roofing to get the job done.

Pros

  • Incredible App for Roofers
  • Helps Roofers Rank on Maps
  • Helps Roofers Get More Reviews

Cons

  • Website Not Included
  • Might Still Need A Separate Web Design Service

Rating: 10/10

9 SEO Tips for Roofers in 2021

SEO for Roofers

SEO for roofers helps roofing companies rank for industry keywords on Google Search. As the industry has grown more competitive, rankings are harder to achieve. Many roofers grow frustrated with the process, whether using a 3rd party marketing company or performing SEO themselves. In either case, some useful SEO tips can help roofing companies keep their sanity in 2021 and start generating leads.

1) Domains Make a Difference

One of the most overlooked components of a successful SEO strategy is the roofer’s domain or web address. Many roofers operate under the false narrative that any domain can rank on Google. While you can build a domain from scratch, it will take at least 12 months to start ranking for significant keywords (in most cases.) Existing domains have a far better chance of ranking quickly, particularly if they possess the following qualities:

  • Age: Domains registered over a year or more ago rank better
  • Backlinks: Domains with an existing backlink profile rank better
  • Keywords: Domains with keywords in the web address rank better
Domain Age
You can check domain age at whois.com

2) Not All Content is Useful

Another misnomer in the SEO industry is that content is king. There’s an idea that writing a bunch of content guarantees a high ranking for your website. This could not be further from the truth. In fact, thin content can have the opposite effect on your rankings. 300-word blog posts, for example, hurt roofing websites in most cases, especially when they cover topics already detailed throughout your website. Another example of thin content is city pages or doorway pages that use the same headers and similar content to rank for multiple cities.

Dallas Roofing Content
Well-written content helps rankings, but thin, low-quality content hurts them

3) Local Links Are Crucial

Roofing companies tend to get caught up in follow links vs. nofollow links when the more important distinction has to do with location. A nofollow link from a local directory is more valuable than a follow link from a furniture website in Boise, Idaho. Google doesn’t expect local roofing websites to have national links from Forbes and USA Today, but they value links from local chambers of commerce and other reputable institutions.

Roofer Link Profile
Local and industry links instill trust in your website

4) Google Map 3-Pack is Key

Ranking for organic terms is nice, but the local map pack gets the most clicks. Local roofers should focus on ranking within the Map 3-Pack and present the best possible Google My Business listing with reviews. Since prospects can compare your company against others in the area, most of the conversion process happens directly on the SERP. Google’s Local Map algorithm considers 3 factors: proximity, relevance, and prominence.

Google Map Pack
Google Map 3-Pack rankings generate most local traffic

5) User Experience Should Take Priority

Since SEO is a form of marketing, some roofers get caught up with the result and lose sight of the process. The ultimate goal is to facilitate a great user experience for website visitors, which takes care of SEO. Consider things like site speed, navigation, and internal linking, along with the most obvious need for quality content. Although Google says bounce rate does not impact SEO, you can be sure that user experience (however defined) influences rankings.

User Experience Test
Websites with strong performance enhance user experience

6) Service Pages Rank Better

Some roofers try to rank for all their services on a single page. Here’s some advice, bullet points won’t do the trick. You can’t include TPO roofing as a bullet point on your homepage and expect to rank for the keyword. Instead, you should create the bullet point along with a separate service page for TPO roofing. It would be best if you linked to the service page from the homepage so that Google crawls the URL more easily. Search engines prioritize pages with the most narrow intent meaning a page about TPO roofing will outrank a general page that mentions the term.

TPO Service Page
Breaking your services into individual pages helps them rank higher

7) Keyword Research is Changing

SEO professionals used to rely primarily on tools like SEMRush for keyword volume, but we learn each year that many keywords fall through the cracks, especially in terms of volume. Local keywords may have a much larger search volume than such tools would indicate. It’s best to use your Google Search Console data to monitor queries, impressions, and clicks and cater your content to target those keywords. You can also use lesser-known keyword tools like Answer The Public to gain new insights.

Search Console Query
Queries with location modifiers may have higher volume than keyword tools indicate

8) Multimedia Engages Users

Text-based content remains essential for rankings, but multimedia is now vital for engagement. Pages with video, audio, and images foster higher engagement than those without such elements. Video, in particular, can keep visitors on your website longer, create familiarity with your company, and increase conversion rates. Upload a video to YouTube and embed it onto your homepage, service pages, and blog posts for the ultimate effect.

On-Page Videos
On-page multimedia can increase user engagement

9) Branding Influences Search Visibility

One of Google’s primary jobs is to weed out spam websites from their search results. When Google showcases brands to its users, they can feel comfortable that, at the very least, the user is dealing with a legitimate roofing company. So how does Google determine what a brand is? Consider things like your staff and equipment’s unique photos, a robust about us page explaining your company vision, and clear and accurate contact information throughout your website. Each of these things helps establish your roofing company as a brand, which helps with SEO in 2021.

Branded Photo
Unique staff images help establish your brand

(Bonus Tip) CTAs Help With Conversions

The goal of SEO services is to bring in more sales for your roofing company. The best way to convert your traffic is to implement engaging calls-to-action (CTAs) throughout your website. Your site’s header is a great place to showcase your company’s phone number, while the middle part of the homepage is an ideal place for a contact form. Be sure to create urgency around your CTAs with phrases like Free Estimate or First Time Discount. Remember, search engine optimization is about generating high-quality leads for your roofing business.

Call To Action
Showcase CTAs with urgency

SEO Services for Roofing Companies

If you need help implementing strategies shown on this list, reach out to Roofer’s Guild today. Our team of marketing experts can optimize your business on search engines like Google and help you convert traffic into sales. Our company specializes in website design, SEO, and reputation management, with a full-service marketing strategy that features unparalleled lead generation.

We look forward to helping you achieve your business goals online in 2021.

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