If you are a contractor seeking Roofing SEO services in Florida, Roofer’s Guild is your best option. Our agency provides search engine optimization services for Floridians throughout the State. As a token of our gratitude, we are providing a free SEO marketing checklist for Florida-based roofers.
What is Florida Roofing SEO?
Florida Roofing SEO is the process of improving Google search rankings for Florida-area roofing contractors, especially for local keywords like roofing company florida and florida roof repair. Depending on the company’s precise location, the optimization will target specific cities.
The SEO Process for Floridian Roofing Contractors
Florida SEO comes down to five elements: keyword research, user experience, local targeting, content, and link building. If your local roofing website grades well in all these areas, you will outperform competitors. Of course, the relative competition in your precise city or town plays a role.
Keyword research for local businesses contrasts national keyword research. Since fewer users search geo-targeted terms, like roof repair greenacres, for example, search volume is low and may not register at all.
Don’t let a lack of registered search volume dissuade you from targeting local keyword terms and phrases. In fact, these phrases are most likely to convert into new customers. So how do you decide which words to target?
If your city or town does not register any geo-targeted terms, measure the volume for the original, non-geo-modified term. For example, instead of researching the volume for roof restoration greenacres, measure the volume for roof restoration. Per our own measurement, it is 229 monthly.
Another effective method to gauge local search volume is to replace your city or town name with near me. Remember, you only replace the location in the research process. DO NOT add near me to your published website content. Google interprets your city name as a synonym for near me.
For example, the phrase metal roof repair near me registers a 664 volume. It is safe to assume that regional consumers in your area will search that term based on that number. Therefore, if your website correctly optimizes for a wide range of these terms, you will generate consistent local traffic.
A roofing company in Greenacres, Florida will target local terms like roof repair greenacres, roof restoration greenacres, best roofing company greenacres, etc. While keyword research tools like SEMRush and Moz may or may not show search volume for these exact terms, they are worth targeting.
Finally, Google Search Console will become your most effective keyword research tool once your SEO starts working initially. As you begin to compile data on search queries, impressions, and clicks, Google provides direct data about which terms users are using to find your Florida website.
Florida roofing companies often mistake website design for user experience when a design is only one of many UX components. Fostering a positive user experience directly impacts SEO and conversion rate. As a result, following the best UX protocols for SEO is key to online success.
Site speed is an exceedingly critical UX factor for roofing company websites. Users never enjoyed slow websites, but now Google measures speed when ranking sites on search results. From Google’s perspective, showing fast websites helps keep their search engines valuable to users.
Navigation is a significant component of user experience and helps website visitors proceed through a buyer’s funnel. Perhaps your local consumer is looking for a specific service type, like tile roof repair, in which case a clearly marked page on the menu eases their journey.
Calls-to-action or CTAs help drive more on-site conversions. For instance, a phone number button or contact form embedded within your site’s framework moves users towards task completion. As you accumulate warmer leads, you’ll find the conversion process seamless.
Local SEO requires an additional set of tactics for ranking purposes. However, the most significant difference between regular SEO and Local SEO is the Local Map 3-Pack. Florida roofers will find that most geo-modified terms produce Local Map 3-Packs within the search results.
You might wonder how that makes a difference in your SEO campaign. For one, Map 3-Packs appear above organic results on SERPs, which means more users will click on the Map Pack than traditional results. As a result, companies ranking within the Map Pack garner the most clicks.
Google Map 3-Pack’s pull from Google Business Profiles to deliver results. So you can only rank within the Map Pack if you create and verify a Google Business Profile for your Florida-based roofing company. From there, you want to optimize your business profile as much as possible.
Geo-modified keywords that return Map 3-Pack results differ from other types of keywords within your SEO strategy. To highlight a contrasting example, consider how long do roofs last in florida. As you can see, it’s still a geo-modified term, but in this case, it doesn’t show Google Maps.
What’s the difference? Google understands the user intent to be informational, meaning the searcher is seeking specific information to answer their question, rather than a company or service to help them.
For local + informational phrases, your SEO strategy will differ slightly.
You must publish long-form blog posts that answer common user questions with these types of terms. These queries are unlikely to lead to a direct sale, but they may lead to an indirect sale. By linking internally from informational content to commercial content, you can gain customers.
Speaking of content, it is the most potent SEO weapon in the industry. You can establish topical authority on your website by covering a range of roofing-related topics in Florida. Then, as Google begins to trust your website for Florida roofing topics, you can rank for valuable keywords more quickly.
We mentioned user intent when contrasting keywords like roof repair greenacres, which returns a Local Map 3-Pack on SERPs with how long do roofs last in florida, which does not. As a result, two different kinds of content pieces are required to satisfy each’s respective user intent.
For the term roof repair greenacres, you want to publish a service page navigable from your homepage menu. Service pages are typically shorter and embed contact forms and other contact methods. Conversely, the term how long do roofs last in florida merits a 1,000+ word blog post.
With this in mind, developing a content map serves your content writers best while adding new pages and posts to your Florida roofing company website. You should select which services and questions you’d like to address based on keyword research and overall consumer behavior.
Quality matters regardless of whether your produce a service page or blog post. Therefore, hiring quality content writers, either in-house or externally, is critical to achieving favorable SEO results. In addition, you can edit content with tools like Grammarly to avoid misspellings and typos.
If there’s a secret recipe to Florida SEO, it’s link building. Unfortunately, however, building links is a double edge sword in the world of digital marketing. Just as robust as links can be in a positive sense, they can also wipe your website off of search engines altogether.
The excellent news for Florida-area roofing contractors is that local link building is more straightforward than national. By claiming citations on local and industry directories, you earn nofollow links back to your site.
National websites often frown upon nofollow links since they count as a ranking hint rather than a full endorsement, but for local sites, they are potent. Compile links from top directories like HomeAdvisor and Angi.
As for traditionally dofollow links, which count as a full endorsement, you can reach out to local institutions like chambers of commerce, little league organizations, and other regional acquaintances. Be mindful that most black-hat links come from dofollow links.
While you have limited control over links pointing from a 3rd party to your own website, you have complete discretion over internal links. As the name implies, internal links are connections from one page of your website to another.
Internal links help users seamlessly navigate your website, but they also transfer link equity, page to page. So, for example, your post about how long do florida roofs last might garner more links and social shares than a service page. But you can transfer the link equity by linking from the blog post to the most relevant service page, like florida roof replacement.
Other SEO Considerations for Florida Roofing Companies
Roofer’s Guild has outlined the most effective SEO strategy for roofers in Florida, but additional factors come into play. For example, your domain name plays a legitimate role in your ability to rank for keywords. You should also pay attention to reputation management.
Roofing companies should own their domain name before investing in SEO. You can purchase a domain name from providers like GoDaddy or Siteground. Companies that already have an established domain are in better shape than newcomers, as Google tends to rank established domains more quickly than brand new ones.
You can measure your domain’s age by going to Whois.com, which lists the domain’s registration date. Names older than five years have a distinct advantage, while domains younger than six months are at a disadvantage. If you are thinking about changing your domain name, be sure to weigh the cost of the change against the existing domain’s age and authority.
Domain Authority is a popular metric from Moz that measures the credibility and weight of a given domain. While Google does not acknowledge the metric as a ranking factor, it likely has a similar internal metric for evaluating a domain’s authority.
Other 3rd party tools like Majestic and AHrefs give their own variations of this metric, which are worth identifying. For the most part, DA is based on a website’s link profile. You can expect your DA to ascend consistently if you acquire high-quality links from high-quality websites.
As an agency that helps roofing contractors, we fully understand that some newcomers don’t yet have a domain. You should spend more time selecting the perfect domain name in these cases. You can even look into the expired domains market to see if any expired domains with high DA may fit your brand name.
However, in most cases, you will be selecting a brand new domain. Brand and keyword are the #1 SEO factors you can control with your domain. For instance, greenacresflroofing.com is certainly an excellent choice for a domain. However, this type of exact match name is rarely available.
Another method is to use your company brand name, like jimandsonsroofers.com, as your domain. Although you don’t get an inherent local benefit, you will further establish your brand, which can pay off as more people learn of your company.
Finally, you can combine a local term with your brand name. The one pitfall of this method is the length of the domain. You don’t want a domain name that is too long as it is difficult to type and appears unprofessional. Therefore, only utilize this method if you can shorten the name.
As a local roofing contractor, reputation plays a significant role in SEO. Part of Google’s local algorithm is prominence which accounts for your reviews. Google Business Profile is the best platform to acquire reviews, but it also helps to spread them throughout multiple platforms like Facebook and Yelp.
Aside from its impact on Local Map 3-Pack rankings, reputation can also influence indirect SEO factors. For example, when somebody searches for your company name + reviews, what will they see? If you correctly manage your reputation, they will see profiles from trusted platforms.
Acquiring more reviews is the best way to enhance the reputation and dilute the impact of negative reviews. In addition, you can use 3rd-party software tools to automate review requests. These tools work by auto-sending SMS and email requests to recently serviced customers.
Some Florida roofing businesses fall into the trap of paying for fake reviews, which violates every platform’s guidelines and will hurt your reputation rather than help. Besides, consumers are typically skeptical of perfect 5-star ratings and prefer a range between 4.5 and 4.9.
As for negative reviews, replying is the best option, but only when you have gathered an appropriate response. Again, as a business owner, you want to project calmness and credibility rather than instigating further debate. If you can appear as the more credible party, you help your reputation.