Category Archives: Lead Generation

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Getting roofing leads in Austin, Texas, can be challenging if you don’t understand how marketing works.

For example, roofers that buy leads from HomeAdvisor or other 3rd party platforms keep themselves in the gig economy without a measurable way to scale their roofing company.

The roofing industry has shrunk by 2.6% heading into 2024 so far. As a result, many companies compete for roofing clients in Austin, TX.

However, the companies that increase yearly revenue produce their own lead generation system rather than relying on other brands.

So, you probably wonder how the top roofers get leads. While industry growth continues upward, smaller companies find it harder to get roofing leads in Austin. That’s why we want to offer all the Austin roofers out there an updated list of roofing lead generation tips.

If you would like to work with a marketing expert to get more roofing leads in Austin, don’t hesitate to reach out to us here at Roofer’s Guild and check out these 11 methods to get more roof leads in 2024.

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1) Content Marketing

Content marketing is still one of the hottest tips for generating roofing leads in Austin for 2024. Why? Because people would rather hear about your company through an informative blog post than a paid advertisement. 

The bottom line is that people are leery of advertisements. While ads still have their place in the lead generation process, more emphasis should be on generating organic traffic through value-rich blogs, videos, and social media posts. 

Start one now if you don’t already have a roofing blog that offers helpful information about roofing to your readers. If you have not invested in making high-quality videos that teach the viewer a thing or two about roofing, give it a try.

Remember that the goal is to compose compelling content that engages readers and provides valuable information and resources.

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Content Marketing Helps Brand Your Roofing Business

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2) Lead Magnets

Lead magnets can take different forms, but the goal is to get people to provide you with valuable contact information to remarket them later. Some examples of lead magnets include:

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• White Papers: White papers can be case studies that go over some aspects of roofing in detail. They are educational write-ups that you can offer in exchange for contact information. 
• Webinars: Think of one of the most common roofing problems that people have in Austin. Compose a short educational speech on the topic and promote it as a webinar on your website and social media outlets. You can offer access to the webinar in exchange for contact information. You can also include a Q&A portion where the people who join can ask questions. 
• Promotions: Offer special promotions on roofing services in exchange for people signing up for your newsletter or email list. 

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Lead magnets are beneficial if you emphasize email marketing in your digital marketing campaign. They can help you get a good list of contacts who may be ready to make a purchase.

Still, lead magnets can get you the precious contact info you need, whether your marketing efforts are digital or analog. 

Lead magnets compel website visitors to submit their contact information, thus entering your roofing sales funnel. Conversion rates increase substantially once the individual submits their info.

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3) Retargeting Ads

Retargeting ads are emerging as one of the most effective lead generation tactics for 2024. A retargeting ad will display a specific ad based on how someone has interacted with your website in the past.

For example, let’s say someone visited your website’s “shingle replacement” page but didn’t schedule an estimate or complete a sale. 

The service provider will display your shingle replacement ad to visitors on other websites with retargeting ads.

Retargeting ads essentially remind consumers that they are interested in a product or service. But, more importantly, they are very effective. 

One study showed that retargeting ads are about ten times more effective than regular display ads. While regular display ads earn a click about 0.07% of the time, retargeting ads get clicked on 0.7% of the time. Therefore, the more clicks your ad gets, the more leads will come to your website. 

Retargeting ads are effective because rather than showing consumers a random advertisement that they might have zero interest in, retargeting ads show people ads about things that they have shown interest in previously.

Remarketing produces higher conversion rates than typical first-time advertising since the user is already familiar with your brand and has demonstrated some level of interest in your services.

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4) Brand Authority

When marketers talk about building a brand, it usually sounds like BS. But the reality is that the most successful roofing companies in Austin, TX, feature an established brand.

You can build your brand by investing in a high-quality business website and on-page SEO. You should also invest in reputation management on your Google Business Profile.

Brand authority increases visibility because Google ranks larger brands, and other websites link to authoritative companies.

However, the true power of brand authority manifests through conversion rate. When they trust the company’s brand, consumers are far more likely to buy roofing services in Austin, TX.

While part of branding is your company name and logo, much of it comes down to marketing. Of course, performing excellent services accelerates your branding process, but you still need to showcase your work.

If nobody knows about your roofing jobs, there’s no way to cash in on your successful performances.

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More Roofing Leads in Austin

All the tips mentioned above are things you can do right now. However, if you really want to maximize the lead-generating potential of your roofing business, you have to work with the experts.

Here at Roofer’s Guild, we can establish a steady flow of quality leads for your business.

Learn more about SEO for roofers and marketing tactics that help create a steady stream of prospects with great potential to become repeat customers.

Our team constantly studies the most effective methods to grow your business.

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I was just talking to Jimmy, a roofing friend of mine, when he asked about how to get roofing leads on Facebook.

I wasn’t surprised by the question because of Facebook’s popularity and the buzz surrounding its advertising campaigns.

While Facebook Ads are undoubtedly effective for some roofing companies, others fail to match the success of their competitors.

Most of the time, the difference in performance stems from a lack of clarity on how to target ideal customers for a local roofing company.

As a proud member of Roofer’s Guild, I help our roofing community reach more customers through marketing and advertising, including Facebook Ads.

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Generating Roofing Leads With Facebook Lead Ads

The primary method to generate leads for your roofing company on Facebook is through paid advertising and, more specifically, “Lead Ads.”

Although you can post organic (free) content on your Facebook Business Page, it will not reach enough people to generate significant leads.

As a result, you must create a Lead ad through the Ads Manager in your Meta Business Suite.

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Getting Started

Open Meta Business Suite and select Ads Manager.

Next, click on the +Create button and select “Leads” as the campaign objective.

Add campaign details and set a budget.

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Conversion Location

Choose “Instant Forms” so users can auto-fill and submit their Facebook info through the platform’s native lead form.

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Budget and Schedule

Set your recommended daily budget between $10 and $15 to start (you will monitor this going forward).

Your ad should run for at least seven days so that the Facebook algorithm can capture its data.

You don’t have to set an end date if you plan to closely monitor performance daily.

However, if you are unsure when you will log back into your account, make sure to set an end date.

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Audience

You must create a new audience if your account does not already have an existing audience.

Set your location to your service area(s).

Set the age range from 35-65.

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Ad format

Choose between a carousel display or a single image (or video).

Insert your chosen media, headline, description, and CTA (call to action).

Select a destination (which, in this case, will be instant form).

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Publish Your Ad

Finally, select “publish” so your roofing lead ad goes live.

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Why Facebook Roofing Leads Are Popular

Facebook has been a staple in social media marketing for over two decades. However, the platform has recently become renowned for roofing lead generation, primarily through Facebook Lead Ads.

Many contractors view Facebook as a superior alternative to Google Ads because of its higher conversion rates.

Also, contact info captured through Facebook is in the category of exclusive roofing leads, as the customers are directly interacting with your company brand rather than a 3rd party (like a lead seller)

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Below are some of the reasons why Facebook leads are becoming increasingly popular for roofers:

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• Sheer Volume: Facebook is still one of the most dominant social media platforms in existence, for starters. The website boasts over 2 billion monthly users.
• The Right Audience: You don’t want to target too young people to own their own homes. The average U.S. Facebook user is 40 years old – the perfect age for homeowners. Conversely, fewer than 10% of people on Facebook are under the age of 18.
• Constant Traffic: Of the 69% of American adults who use Facebook, 74% check the site daily. It’s like having an endless parade of cars drive by the company sign you planted in a customer’s yard.

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Based on these numbers alone, Facebook cannot be overlooked for roofing leads.

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Facebook Marketing To Get Roofing Leads

Paid advertising is the most effective way to generate roofing leads on Facebook.

However, organic Facebook Marketing can help maximize advertising conversions and strengthen your company brand.

For example, accumulating “likes” on your Facebook Business Page allows you to refine your source audience when targeting users through paid advertising.

As a result, it’s vital to optimize your business page to attract the right kinds of followers.

The right style will be the one that resonates with your target audience.

Check out some of the ways to achieve this below:

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Share Informative Content on Facebook

Your organic content should not be as sales-oriented as your advertisements.

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Instead, it would be best if you used your page to:

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• Educate people on roofing and roofing services.
• Connect with your community.
• Increase traffic to your website.
• Highlight staff, employees, and events.

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One of the most effective ways to generate leads with Facebook is to offer valuable posts that teach your followers something they didn’t know about roofing.

You can also connect with them by introducing yourself and your team to them through stories and videos.

Remember to include a link to your website in all of your Facebook posts.

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Brand Your Roofing Company Through Facebook

Another great way to maximize your Facebook Business Page is with consistent branding.

Make sure you use your company’s logo as your Facebook avatar.

Your Facebook profile name should be your business name (or as close as possible if it’s already taken).

That way, when people see your logo on a service vehicle in real life, they connect the brand with the Facebook account they interacted with online.

Why is that important? Because people tend to trust brands that they recognize. The numbers don’t lie, either.

Studies have shown that consistent branding alone can increase revenue by 23%.

The uptick indicates that people buy more services because of brand recognition.

So, you must consistently utilize your logo, slogan, company name, fonts, and even company colors both online and in real life.

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Publish Roofing Videos on Facebook

Facebook video is the most compelling way to receive organic engagement from followers.

People spend 100 million hours watching videos on Facebook every day.

Therefore, creating video posts for Facebook is a vast opportunity to generate leads for your roofing business.

The good news is that creating videos is easier than ever with online video editors like Veed and Canva.

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Here are some value-oriented Facebook video ideas:

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• Roofing Maintenance How-To’s: Simple “how-to” videos can get many impressions and create traffic. Consider a video that shows people how to clean their gutters safely or something else along that line.
• Winter Tips: Many people are concerned with how their roofs will hold up during the winter, so try creating a video outlining tips for roof winterization.
• Before and After Videos: Nothing shows people what you can like a good before and after video. Document a damaged roof with a video and a story on how the roof got damaged. Then, connect that with video footage of the repaired roof with a brief explanation of the work that went into it.

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Next Steps to Generate Roofing Leads on Facebook

Your next steps depend on the maturity of your roofing company in the digital marketplace.

For example, you can start running lead ads immediately if you already have a Facebook Business Page.

If your company does not yet have an account, you must create a business account in Meta Business Manager.

For assistance with creating effective Facebook Lead Ads, contact Roofer’s Guild today.

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Niching down your roofing company to a specialized service offering like metal roofing is a great way to differentiate your business from local competitors.

However, when restricting yourself to a specific segment of the marketplace, it’s important to create a process for acquiring customers that fit this bill.

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As one of the most trusted resources for roofing contractors across the United States, Roofer’s Guild knows first-hand what it takes to create an effective lead generation system.

Our system uses various marketing strategies to produce exclusive metal roof leads. We share those with you below:

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Components of a Metal Roofing Lead Generation System

Whoever you buy leads from uses a process to generate those leads. As a metal roofing contractor, you should ask yourself, how do I implement their strategy for my brand?

If you can successfully master this system, you won’t need lead brokers or sellers. Instead, you will intercept their leads at the source and cut them out of the financial loop.

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Here’s how you do it:

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Organic SEO

The best way to generate metal roof leads is through organic SEO. You can get leads when users type in terms like metal roofing near me or metal roofing services into Google.

The results are a combination of Google Ads, Google Maps, and organic search results. Your website can rank in the organic search results and garner regular clicks for related keywords.

In addition, optimizing your website helps you generate consistent leads.

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Local SEO

Another great way for roofers to get metal leads is to rank in Google’s Local Map 3-Pack. You achieve this by optimizing your Google My Business listing and generating customer reviews.

As you gain more reviews and optimize your profile, you begin satisfying the three local ranking factors: relevance, prominence, and proximity.

In addition to helping your GMB profile rank on the Map 3-Pack, reviews also help you convert potential customers. Using local SEO software to automate review requests can make a big difference.

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Google Ads (Pay-Per-Click)

Running PPC ads is another way to get roofing leads for your local company. You can bid on groups of keywords relating to metal roofing, both commercial and residential.

While Google Ads yields fast leads, it does cost more than SEO to implement and sustain. In contrast to SEO, PPC ads cost money every time users click on an ad, whether they convert or not.

Still, PPC can be a beneficial factor when looking to generate metal roof leads.

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Types of Metal Roofing Leads 

There are several variations of metal roofing leads, each holding different values for roofing companies. For instance, shared leads hold lesser value because multiple companies get alerted of the prospect.

Conversely, exclusive roofing leads have greater value because only your company gains access to the prospective client. Of course, value is demonstrated in pricing, though there are ways to generate leads for free, as well.

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Exclusive Leads

Exclusive leads give a single roofing company access to the future client. Exclusive leads convert better because of the lack of competition and the fact that the consumer demonstrated interest in your brand rather than a 3rd party platform.

You can buy exclusive leads from 3rd parties, but they will cost much more than shared leads from the same providers. However, you reserve the option to generate exclusive leads from your own branded efforts, which Roofer’s Guild can help you with.

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Shared Leads

Shared leads are the worst type because they convert less than any other variation. Metal roofing companies should avoid shared leads if possible because they cause more trouble than they’re worth.

Furthermore, shared leads don’t help sustain your roofing business long-term. While getting some quick jobs might seem wise for startup companies, the reality is that those consumers will not seek you the next time they need work done.

In their mind, you are simply a contractor for the lead broker brand, whom they trust.

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Free Leads

Free leads can be good or bad, depending on their nature. A lead given to you from a friend or relative is often hit or miss but can help your business. Referrals are one of the best ways to grow your roofing company long-term.

However, word-of-mouth leads also come with their downside. Some people aren’t serious about using your company, and others don’t understand the problems with their roofing system to begin with, making them less likely to invest in a serious project.

Never trust free leads advertised online since there’s almost always a catch. Of course, if you generate leads through your website, they are free, in a sense.

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Guaranteed Leads

Guaranteed metal roofing leads are a myth. The only guarantee you can have is to speak with the customer, which doesn’t mean you service their home or property.

The reality is that having multiple lead generation platforms can help sustain your roofing business. However, as you know, there are no guarantees in the roofing business.

You can do your part by investing in the most appropriate lead sources and doing great work on your performance. Eventually, you won’t need any guarantees because your business will thrive in the market.

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Long-Term Benefits of Metal Roofing Leads

Creating a lead generation system for metal roofing jobs is a gift that keeps on giving. When using the techniques described above, you will increase sales and revenue without investing more money.

The key to reaching your lead generation goals is to take the time and effort required to create an effective system.

Distancing yourself from 3rd-party lead sellers refocuses your efforts on your own brand and contributes to the long-term success of your business with consistent metal roofing leads.

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Let’s face it: most websites offering roofing leads are run by talentless hacks who try to manipulate local roofing contractors. The idea of buying a consistent stream of exclusive roofing leads in Los Angeles for $15 per lead is a pipe dream.

Don’t get us wrong, you can generate leads for $15 or less in L.A., but it requires an initial investment in your roofing company’s brand.

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At Roofer’s Guild, we speak with local roofing companies daily to understand where their leads are coming from, their conversion rates, and outside variables that influence the lead generation process.

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If you are a Los Angeles-area roofing contractor who is serious about creating a sustainable lead generation model for your business, this guide is for you.

However, if you are a short-sighted roofer who prefers to live in the gig economy, ignore your brand, and go bankrupt within a year, please exit this website, as it is not for you.

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Benefits of Exclusive Roofing Leads in L.A.

As a roofing contractor, you might already know that exclusive leads are the best type available for your business. Leads with exclusivity guarantee that your roofing company gets direct contact from the prospect rather than competing with several other roofers in your area.

Aside from the obvious reasons, let’s take a look at why exclusive L.A. roofing leads help your business thrive:

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• Avoid Competition With Other Roofers (Unlike Shared Leads)
• Increase Repeat Customers 
• Improve Brand Awareness
• Improve Return on Investment (ROI)
• Improve Reputation

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Avoid Competition

Exclusive leads ensure your company avoids competition with other roofing companies in the area, which is the case with shared leads. As you might imagine, the initial focus on your roofing brand sets the stage for a better business relationship between you and the customer.

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Increase Repeat Customers

Having set the stage for a good business relationship with the prospect, their chances of becoming a repeat customer increase.

When the customer needs future roofing services, they contact your company directly rather than going through a 3rd party lead vendor, which may result in them using a different service.

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Improve Brand Awareness

Perhaps the most underrated aspect of lead exclusivity is its impact on your company’s brand and awareness. To grow your business over time, consumers must grow more familiar with your brand, logo, and mission statement.

By investing in exclusive leads, you build brand equity rather than paying lead brokers to develop their own brand.

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Improve ROI

Exclusive leads are the best bang for your buck for many reasons we’ve mentioned. Shared leads guarantee a low ROI, while exclusive leads can only improve your return on investment. As your brand grows, your ROI will continue to increase in the long run.

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Improve Reputation

Customers generated through exclusive leads are more likely to leave a review for your company on Google, Facebook, or another platform. This reputation boost helps you generate even more leads in the future, creating a snowball effect that stimulates the growth of your roofing business.

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Best Way to Get Guaranteed Roofing Leads in Los Angeles

Simply put, SEO is the best way to generate leads in California. However, not just any SEO will make it happen. It would help if you approached SEO for roofers from a different angle than your competitors.

Most rely on highfalutin marketing agencies that use “tactics” to bring in leads through your website, Facebook and Google accounts, and PPC ads.

Here’s how you should use SEO to get quality roofing leads:

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• Google My Business (Optimized)
• Custom WordPress Website
• High-Quality Web Content
• Branded Authority 
• Reputation Management
• Schema JSON Data (The one factor most people ignore)

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Google My Business

To get roofing leads from Google My Business, you must rank your listing in the top 3 on Google Maps. When consumers search for a roofing company or service from a local device, they see a pack of the three top results known as the Local Map Pack.

The pack comprises the three most appropriate listings based on proximity, relevance, and prominence. Like when Phil Jackson ran the triangle, you must satisfy this triangle of local ranking factors. To do so, you will need:

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• Automated Review Requests
• An Effective GMB Company Name
• A Strong Website Connected To Your GMB

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Local map ranking factors include proximity, relevance, and prominence

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Custom WordPress Website

While Google My Business is a powerful platform for lead generation, it works best when connected to a custom WordPress website with a top-level domain name. You should not use a “Google Business Site” as your main website. Instead, invest in an SEO-optimized WordPress website to boost your GMB.

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Website Content

The emergence of ChatGPT has made content production a breeze, but it’s also resulted in some penalties for roofing websites. ChatGPT tends to hallucinate and may produce false or incoherent text that devalues the credibility of your website.

Make sure to fact-check, proofread, and edit your content before publishing on your website.

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Branded Authority 

Branded authority comes from off-site SEO signals like backlinks and citations. As a Los Angeles roofing company, you want to appear in various online directories with your company’s name, address, phone number, and a link to your website.

Sponsorships or partnerships with other L.A.-based companies also build authority. If you can secure a link on these companies’ official websites, that authority is reflected in the online ecosystem and helps your website rank higher on Google.

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Reputation Management

Earning customer reviews, especially on Google, helps boost your online rankings. Your Google My Business listing will rank for more keywords (within the Map 3-Pack) as it accumulates more reviews.

You can use software tools to automate review requests to your customers through text and email. However, this should not replace asking in person but instead serve as a digital reminder.

Combining in-person requests with digital reminders can increase review frequency by 200%.

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Schema JSON Data

You’ve likely heard about the previous suggestions, but Schema JSON Data is new and fresh to most roofing companies. It is one SEO factor that most local businesses ignore or do not understand.

Schema JSON Data essentially serves as “proof” that you completed a roofing job in a specific area. These signals are crawled by Google and relayed in a language made specifically for search engines.

When Google and other search engines can verify your work in a particular area, you earn credibility and what they call “E-E-A-T,” which stands for expertise, experience, authority, and trustworthiness.

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The Best Type of Roofer Leads in Los Angeles

Southern California has homes with various roofing systems, allowing contractors to work on different types of materials. Depending on the system type, a lead or job may be worth more or less to a roofing contractor. The same goes for commercial roofing projects vs. residential ones.

Commercial roofing leads can bank a roofer even more than a residential variation. Let’s take a look at the best roofing types in L.A.:

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• Commercial Roofing Leads
• Slate Roofing Leads
• Metal Roofing Leads
• EPDM Roofing Leads

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Commercial Roofing Leads in Los Angeles

As mentioned, commercial roofing jobs are high-ticket projects that can significantly boost your revenue and long-term financial aspirations. As a result, getting commercial leads is a boon for most roofing companies.

You can produce commercial leads by optimizing your website and Google My Business listing for commercial roofing queries like TPO roofing, EPDM roofing, flat roof repair, and commercial roofing contractors.

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Other Lead Types

Companies should follow the same process with other specific roofing types like slate, metal, and EPDM. The key is producing a website service page for each roof type. Google wants an entire page about these roofing systems rather than bullet points on the homepage.

Another pro tip to earn more of these specific lead types is to get customer reviews that mention the particular project. For example, if a commercial business owner specifically mentions “EPDM” roofing in their Google review, you will likely rank higher on Google Maps for EPDM queries.

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Lead Generation Platforms in Los Angeles

We mentioned SEO as the best method to generate L.A. leads for roofers, which makes Google the #1 platform. You can get free leads from Google on the Map 3-Pack and regular organic results.

While Google is easily the top platform to get new customers for your Los Angeles roofing company, there are other platforms to pay attention to in the City of Angels.

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• Google
• Facebook
• Nextdoor
• Southern California Roofing Contractor’s Association

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How To Get a Consistent Lead Stream

Investing in your roofing company’s brand removes you from the gig economy and allows you to generate consistent roofing leads on the platforms above.

Many roofing companies fall into the trap of operating on a lead-to-lead basis. Unfortunately, there’s no way to scale your business using this mode. As a result, it’s essential to invest in your brand and its presence on the top online platforms.

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• Invest in Your Roofing Company Brand
• Avoid “Buying Leads” and Operating in The Gig Economy
• Think Long-Term and Focus on Your Online Reputation

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Final Thoughts on Los Angeles Lead Generation

Removing your roofing company from the gig economy is the best way to generate consistent leads in Los Angeles. You can achieve this by creating a high-quality business website and investing in on-page SEO.

In addition, it’s vital to claim and optimize your Google My Business to show up on the local 3-pack for L.A.-based queries. Don’t forget to promote your Los Angeles roofing business on Facebook and Nextdoor. Finally, remember to join local roofing associations and network with businesses.

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Are you searching for roofing leads in Dallas, TX?

Roofer’s Guild provides exclusive roofing leads in the Dallas, Texas, area, as the home of the Cowboys is a great place to do roofing work.

An unexpected hail storm may hit different areas throughout Dallas and its surrounding metroplex.

The good news is that Roofer’s Guild has a method to help Dallas roofers generate and maximize leads.

With so many commercial buildings throughout DFW, contractors will have both residential and commercial opportunities. Read below to learn more about lead generation from Roofer’s Guild.

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Exclusive Dallas Roofing Leads

Exclusive leads are best for your Dallas roofing company in 2024.

Instead of investing in shared leads from 3rd party platforms, start investing in your brand. Buying shared leads is like paying the gig economy to stay above water.

By investing in your lead generation process, you begin to build a sustainable business model that can change your lifestyle.

Aside from the clear financial benefits, exclusive leads also lessen the headache of traditional lead-gen platforms.

You won’t fight off competitors for the same customer since these prospects showed direct interest in your service.

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3 Tips To Better Roofing Lead Generation in Dallas

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Nothing is Free

Free roofing leads are a myth and would not help your business anyway. Roofers grow their business by generating branded leads through marketing investments.

While the marketing costs money, the leads are free when they come from organic SEO or Google Maps. Acquiring new prospects from Google is the closest you’ll get to free.

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Leads Become Reviews

The lead generation process can be cyclical for your roofing business. For example, you start generating leads, and those people become customers. From there, they leave reviews on your Google My Business and Facebook pages.

The next prospect who comes along sees those reviews and decides to use your services. With this cycle in mind, generating high-quality leads can pay off significantly over time.

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Branding Improves Lead Quality

Consumers base their purchasing decisions on trust and authority, and your roofing company’s brand should establish both qualities to get the best leads.

Some ways to brand your roofing company include investing in a website, updating your logo, and generating reviews on your Google Business Profile and Facebook Business Page.

It also helps to create video content and then post it on YouTube, Instagram, and Facebook so that people engage with your business.

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Leads To Look for in Dallas, TX

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What Kinds of Roofs Are Most Common in Dallas?

Dallas roofs range from asphalt shingle to metal, and you will also see flat roofs, TPO roofs, and class 4 roofing systems.

Each roof type provides an opportunity for lead generation through repairs, replacements, and restoration.

While the most obvious circumstances create hail damage leads, many Dallas residents and building owners will need roofing work done year-round. 

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Seasonal Roofing Opportunities in Dallas, TX

Typically, late summer through autumn is the peak season for roofers in Dallas. While North Texas has a warm climate, it can get freezing in the winter.

While cold weather can create different roofing opportunities, the best season for a replacement is late summer.

Spring is also a time when roofers can get work, but the rain sometimes disrupts scheduling, which can frustrate homeowners. 

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Hail damage roofing leads are the golden ticket of the roofing industry. Roofing companies know that when an act of God produces the mother load, it can change the trajectory of your company.

While roofers cannot predict Mother Nature, they can put themselves in a position to benefit from her wrath.

You see, the beneficiaries of hail storms are only partially lucky. The other component of their fortune is foresight.

Establishing a digital marketing presence now lays the foundation for a flood of roofing leads after a hail storm.

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Below, Roofer’s Guild breaks down the nuance of hail damage leads and how to generate them.

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Marketing For Hail Damage Roof Repair

Storm chasers have a negative connotation in the roofing industry both by their contemporaries and target customers.

When a hail storm ravages a community, residents turn to people they trust, NOT people they just met.

By marketing for hail damage roof repair today, you can become a pillar of your community when hail hits.

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Here’s how to establish this marketing presence today:

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• E-E-A-T: Establish experience, expertise, authority, and trust within your community
• Maintain Contact: Build a report with your clients through email marketing and local events
• Generate Reviews: Ask satisfied customers to leave reviews on Google and Yelp
• Stay Local: You can venture into surrounding areas but stay in the general area

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Applying these methods will help you evade the cynical label of “storm chaser” while laying the groundwork for future hail damage roofing leads.

Storm chasers are considered untrustworthy because the work performed is often subpar, and the roof fails years later when the damage is no longer covered by insurance.

By this time, the roofers have moved on to other regions and are orchestrating similar schemes on unsuspecting communities.

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Google Business Profile Optimization

Homeowners with hail-damaged roofs often first look at Google Maps and the Google Map 3-Pack, which shows reviews along with the business’s contact information.

Only roofers who have created, claimed, and optimized a Google Business Profile can appear with these results.

Google explains how to claim your Google Buisiness Profile here.

Remember that your business location, relative to the center of the city, plays a significant role in where your profile ranks. Additionally, businesses with the most reviews also have a ranking advantage.

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Website Content Mentioning Hail Damage Roof Repair

It’s important that your official business website mentions hail damage roof repair as a service. Ideally, your website also features images of previous projects involving hail damage roof repair along with other roofing projects in your target service areas.

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Marketing Work With Insurance Companies

When a homeowner files a claim, their property is inspected by an adjuster.

Because customers often have previous relationships with roofers they trust, they’ll ask that the roofer assess the damage before the adjuster’s inspection or during it.

As a roofing contractor, you should market that you will work with insurance companies so that they don’t miss any signs of damage on your client’s roof.

Ensuring your customer gets the fairest insurance claim establishes your company as reliable and trustworthy.

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In addition to the most obvious areas of damage, professional contractors should pay especially close attention to more subtle areas:

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• Decking
• Paint
• Gutters
• Siding

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It’s not that the insurance adjuster is presumed incompetent; it’s just that they lack certain qualities that your consumers value most.

The first is the established relationship you have with your client. They simply trust your opinion more than the adjuster, especially because you are an impartial mediator in this process.

Secondly, adjusters often evaluate 8-10 roofs per day in areas recently hit by hail storms.

The fact is, this redundancy gets exhausting, no matter how good the person is at their job.

With this in mind, you shouldn’t take on the same workload as these adjusters because you want a clear mind to notice subtle damages that they might miss.

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Email Marketing Strategies

Roofing companies can use an email marketing suite like Mailchimp to build a subscriber list with information about customers in hail-ridden areas.

Now, when a hail storm occurs in that area, your company can automatically email affected homeowners with discounts and offers.

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Some of the ways to grow your email marketing list include:

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• Creating mandatory email fields on website CTAs and contact forms
• Offering downloadable lead magnets in exchange for email address submissions
• Running targeted social media ads with required email address fields

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As your email list grows over time, your ability to capture a significant portion of homeowners requires hail damage, and roof repair will follow suit. Be sure to use tools like Mailchimp to ensure email segmentation and peresonalization.

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Using PPC to Target Hail Storms

Targeting a hail storm with PPC ads is not unethical as long as you do great work and have established your company before promoting these services.

This is yet another reason to follow the guidelines outlined in this post.

As a roofer, image is 75% of the marketing game.

At Roofer’s Guild, we can tell you that the image of a successful roofer contains defined qualities that are almost universally accepted as favorable by the consumers, who, in this case, are local homeowners or building owners with roof problems.

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The qualities include:

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• Brand Recognition: A defined image that is recognizable by the consumer
• Trustworthiness: A level of trust clients have in you as their roofer
• Local Visibility: An extension of brand recognition that is refined through a local lens

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So, how does all of this tie into pay-per-click? It’s fairly simple. In today’s market, customers will almost always double-check business credentials before investing in them.

This means that even if you pay to be #1 on Google, a homeowner in need of hail damage repair clicks your website. They will STILL check your reviews before hiring you.

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Ad Retargeting

PPC does not have to be limited to cold outreach. Platforms like Meta allow for retargeting campaigns that reengage with homeowners who’ve previously visited your website.

Using pixel tracking, roofing companies can show ads to website visitors who are more likely to convert than someone seeing their company for the first time.

For hail damage storm leads campaigns, roofers can track which visitors visited a page explicitly covering hail damage roof repair. This can increase conversions.

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Ethical Considerations

No homeowner looks forward to a hail storm, but the fact of the matter is that they are part of a natural weather cycle. Having a roofer they can trust can be a stress alleviation for families. That’s exactly how you’ll want to brand your own company.

While insurance companies are often helpful, the opinion of a professional roofer can ensure that the process goes as smoothly as possible for the homeowner.

If you are their #1 resource for roofing, it will also be a representation on behalf of them. Building these kinds of trust levels with your clients is critical to netting hail damage repair jobs.

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Final Verdict on Hail Damage Leads

Hail damage leads are legit, and branding your company as trustworthy can help you sustain these jobs whenever the weather strikes your general area. Avoid adopting the label of a storm chaser, as you can quickly become blacklisted in the digital age, where bad news travels at the speed of light.

PPC advertising can help you generate leads during time periods directly after severe hail storms. Because your company will already be established as competent and authoritative, people won’t think twice about using your service.

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