Let’s face it: most websites offering roofing leads are run by talentless hacks who try to manipulate local roofing contractors. The idea of buying a consistent stream of exclusive roofing leads in Los Angeles for $15 per lead is a pipe dream.
Don’t get us wrong, you can generate leads for $15 or less in L.A., but it requires an initial investment in your roofing company’s brand.
At Roofer’s Guild, we speak with local roofing companies daily to understand where their leads are coming from, their conversion rates, and outside variables that influence the lead generation process.
If you are a Los Angeles-area roofing contractor who is serious about creating a sustainable lead generation model for your business, this guide is for you.
However, if you are a short-sighted roofer who prefers to live in the gig economy, ignore your brand, and go bankrupt within a year, please exit this website, as it is not for you.
Benefits of Exclusive Roofing Leads in L.A.
As a roofing contractor, you might already know that exclusive leads are the best type available for your business. Leads with exclusivity guarantee that your roofing company gets direct contact from the prospect rather than competing with several other roofers in your area.
Aside from the obvious reasons, let’s take a look at why exclusive L.A. roofing leads help your business thrive:
- Avoid Competition With Other Roofers (Unlike Shared Leads)
- Increase Repeat Customers
- Improve Brand Awareness
- Improve Return on Investment (ROI)
- Improve Reputation
Avoid Competition
Exclusive leads ensure your company avoids competition with other roofing companies in the area, which is the case with shared leads. As you might imagine, the initial focus on your roofing brand sets the stage for a better business relationship between you and the customer.
Increase Repeat Customers
Having set the stage for a good business relationship with the prospect, their chances of becoming a repeat customer increase.
When the customer needs future roofing services, they contact your company directly rather than going through a 3rd party lead vendor, which may result in them using a different service.
Improve Brand Awareness
Perhaps the most underrated aspect of lead exclusivity is its impact on your company’s brand and awareness. To grow your business over time, consumers must grow more familiar with your brand, logo, and mission statement.
By investing in exclusive leads, you build brand equity rather than paying lead brokers to develop their own brand.
Improve ROI
Exclusive leads are the best bang for your buck for many reasons we’ve mentioned. Shared leads guarantee a low ROI, while exclusive leads can only improve your return on investment. As your brand grows, your ROI will continue to increase in the long run.
Improve Reputation
Customers generated through exclusive leads are more likely to leave a review for your company on Google, Facebook, or another platform. This reputation boost helps you generate even more leads in the future, creating a snowball effect that stimulates the growth of your roofing business.
Best Way to Get Guaranteed Roofing Leads in Los Angeles
Simply put, SEO is the best way to generate leads in California. However, not just any SEO will make it happen. It would help if you approached SEO for roofers from a different angle than your competitors.
Most rely on highfalutin marketing agencies that use “tactics” to bring in leads through your website, Facebook and Google accounts, and PPC ads.
Here’s how you should use SEO to get quality roofing leads:
- Google My Business (Optimized)
- Custom WordPress Website
- High-Quality Web Content
- Branded Authority
- Reputation Management
- Schema JSON Data (The one factor most people ignore)
Google My Business
To get roofing leads from Google My Business, you must rank your listing in the top 3 on Google Maps. When consumers search for a roofing company or service from a local device, they see a pack of the three top results known as the Local Map Pack.
The pack comprises the three most appropriate listings based on proximity, relevance, and prominence. Like when Phil Jackson ran the triangle, you must satisfy this triangle of local ranking factors. To do so, you will need:
- Automated Review Requests
- An Effective GMB Company Name
- A Strong Website Connected To Your GMB
Local map ranking factors include proximity, relevance, and prominence
Custom WordPress Website
While Google My Business is a powerful platform for lead generation, it works best when connected to a custom WordPress website with a top-level domain name. You should not use a “Google Business Site” as your main website. Instead, invest in an SEO-optimized WordPress website to boost your GMB.
Website Content
The emergence of ChatGPT has made content production a breeze, but it’s also resulted in some penalties for roofing websites. ChatGPT tends to hallucinate and may produce false or incoherent text that devalues the credibility of your website.
Make sure to fact-check, proofread, and edit your content before publishing on your website.
Branded Authority
Branded authority comes from off-site SEO signals like backlinks and citations. As a Los Angeles roofing company, you want to appear in various online directories with your company’s name, address, phone number, and a link to your website.
Sponsorships or partnerships with other L.A.-based companies also build authority. If you can secure a link on these companies’ official websites, that authority is reflected in the online ecosystem and helps your website rank higher on Google.
Reputation Management
Earning customer reviews, especially on Google, helps boost your online rankings. Your Google My Business listing will rank for more keywords (within the Map 3-Pack) as it accumulates more reviews.
You can use software tools to automate review requests to your customers through text and email. However, this should not replace asking in person but instead serve as a digital reminder.
Combining in-person requests with digital reminders can increase review frequency by 200%.
Schema JSON Data
You’ve likely heard about the previous suggestions, but Schema JSON Data is new and fresh to most roofing companies. It is one SEO factor that most local businesses ignore or do not understand.
Schema JSON Data essentially serves as “proof” that you completed a roofing job in a specific area. These signals are crawled by Google and relayed in a language made specifically for search engines.
When Google and other search engines can verify your work in a particular area, you earn credibility and what they call “E-E-A-T,” which stands for expertise, experience, authority, and trustworthiness.
The Best Type of Roofer Leads in Los Angeles
Southern California has homes with various roofing systems, allowing contractors to work on different types of materials. Depending on the system type, a lead or job may be worth more or less to a roofing contractor. The same goes for commercial roofing projects vs. residential ones.
Commercial roofing leads can bank a roofer even more than a residential variation. Let’s take a look at the best roofing types in L.A.:
- Commercial Roofing Leads
- Slate Roofing Leads
- Metal Roofing Leads
- EPDM Roofing Leads
Commercial Roofing Leads in Los Angeles
As mentioned, commercial roofing jobs are high-ticket projects that can significantly boost your revenue and long-term financial aspirations. As a result, getting commercial leads is a boon for most roofing companies.
You can produce commercial leads by optimizing your website and Google My Business listing for commercial roofing queries like TPO roofing, EPDM roofing, flat roof repair, and commercial roofing contractors.
Other Lead Types
Companies should follow the same process with other specific roofing types like slate, metal, and EPDM. The key is producing a website service page for each roof type. Google wants an entire page about these roofing systems rather than bullet points on the homepage.
Another pro tip to earn more of these specific lead types is to get customer reviews that mention the particular project. For example, if a commercial business owner specifically mentions “EPDM” roofing in their Google review, you will likely rank higher on Google Maps for EPDM queries.
Lead Generation Platforms in Los Angeles
We mentioned SEO as the best method to generate L.A. leads for roofers, which makes Google the #1 platform. You can get free leads from Google on the Map 3-Pack and regular organic results.
While Google is easily the top platform to get new customers for your Los Angeles roofing company, there are other platforms to pay attention to in the City of Angels.
- Nextdoor
- Southern California Roofing Contractor’s Association
How To Get a Consistent Lead Stream
Investing in your roofing company’s brand removes you from the gig economy and allows you to generate consistent roofing leads on the platforms above.
Many roofing companies fall into the trap of operating on a lead-to-lead basis. Unfortunately, there’s no way to scale your business using this mode. As a result, it’s essential to invest in your brand and its presence on the top online platforms.
- Invest in Your Roofing Company Brand
- Avoid “Buying Leads” and Operating in The Gig Economy
- Think Long-Term and Focus on Your Online Reputation
Final Thoughts on Los Angeles Lead Generation
Removing your roofing company from the gig economy is the best way to generate consistent leads in Los Angeles. You can achieve this by creating a high-quality business website and investing in on-page SEO.
In addition, it’s vital to claim and optimize your Google My Business to show up on the local 3-pack for L.A.-based queries. Don’t forget to promote your Los Angeles roofing business on Facebook and Nextdoor. Finally, remember to join local roofing associations and network with businesses.
