Hail damage roofing leads are the golden ticket of the roofing industry. Roofing companies know that when an act of God produces the mother load, it can change the trajectory of your company.
While roofers cannot predict Mother Nature, they can put themselves in a position to benefit from her wrath.
You see, the beneficiaries of hail storms are only partially lucky. The other component of their fortune is foresight.
Establishing a digital marketing presence now lays the foundation for a flood of roofing leads after a hail storm.
Key Takeaway
Most hail damage leads go to roofing companies with an established local marketing presence (before the hail storm).
Below, Roofer’s Guild breaks down the nuance of hail damage leads and how to generate them in 2024.
Marketing For Hail Damage Roof Repair
Storm chasers have a negative connotation in the roofing industry both by their contemporaries and target customers.
When a hail storm ravages a community, residents turn to people they trust, NOT people they just met.
By marketing for hail damage roof repair today, you can become a pillar of your community when hail hits.
Here’s how to establish this marketing presence today:
- E-E-A-T: Establish experience, expertise, authority, and trust within your community
- Maintain Contact: Build a report with your clients through email marketing and local events
- Generate Reviews: Ask satisfied customers to leave reviews on Google and Yelp
- Stay Local: You can venture into surrounding areas but stay in the general area
Applying these methods will help you evade the cynical label of “storm chaser” while laying the groundwork for future hail damage roofing leads.
Storm chasers are considered untrustworthy because the work performed is often subpar, and the roof fails years later when the damage is no longer covered by insurance.
By this time, the roofers have moved on to other regions and are orchestrating similar schemes on unsuspecting communities.
Website Content Mentioning Hail Damage Roof Repair
It’s important that your official business website mentions hail damage roof repair as a service. Ideally, your website also features images of previous projects involving hail damage roof repair along with other roofing projects in your target service areas.
Marketing Work With Insurance Companies
When a homeowner files a claim, their property is inspected by an adjuster.
Because customers often have previous relationships with roofers they trust, they’ll ask that the roofer assess the damage before the adjuster’s inspection or during it.
As a roofing contractor, you should market that you will work with insurance companies so that they don’t miss any signs of damage on your client’s roof.
Ensuring your customer gets the fairest insurance claim establishes your company as reliable and trustworthy.
In addition to the most obvious areas of damage, professional contractors should pay especially close attention to more subtle areas:
- Decking
- Paint
- Gutters
- Siding
It’s not that the insurance adjuster is presumed incompetent; it’s just that they lack certain qualities that your consumers value most.
The first is the established relationship you have with your client. They simply trust your opinion more than the adjuster, especially because you are an impartial mediator in this process.
Secondly, adjusters often evaluate 8-10 roofs per day in areas recently hit by hail storms.
The fact is, this redundancy gets exhausting, no matter how good the person is at their job.
With this in mind, you shouldn’t take on the same workload as these adjusters because you want a clear mind to notice subtle damages that they might miss.
Using PPC to Target Hail Storms
Targeting a hail storm with PPC ads is not unethical as long as you do great work and have established your company before promoting these services.
This is yet another reason to follow the guidelines outlined in this post.
As a roofer, image is 75% of the marketing game.
At Roofer’s Guild, we can tell you that the image of a successful roofer contains defined qualities that are almost universally accepted as favorable by the consumers, who, in this case, are local homeowners or building owners with roof problems.
The qualities include:
- Brand Recognition: A defined image that is recognizable by the consumer
- Trustworthiness: A level of trust clients have in you as their roofer
- Local Visibility: An extension of brand recognition that is refined through a local lens
So, how does all of this tie into pay-per-click? It’s fairly simple. In today’s market, customers will almost always double-check business credentials before investing in them.
This means that even if you pay to be #1 on Google, a homeowner in need of hail damage repair clicks your website. They will STILL check your reviews before hiring you.
Ethical Considerations
No homeowner looks forward to a hail storm, but the fact of the matter is that they are part of a natural weather cycle. Having a roofer they can trust can be a stress alleviation for families. That’s exactly how you’ll want to brand your own company.
While insurance companies are often helpful, the opinion of a professional roofer can ensure that the process goes as smoothly as possible for the homeowner.
If you are their #1 resource for roofing, it will also be a representation on behalf of them. Building these kinds of trust levels with your clients is critical to netting hail damage repair jobs.
Final Verdict on Hail Damage Leads
Hail damage leads are legit, and branding your company as trustworthy can help you sustain these jobs whenever the weather strikes your general area. Avoid adopting the label of a storm chaser, as you can quickly become blacklisted in the digital age, where bad news travels at the speed of light.
PPC advertising can help you generate leads during time periods directly after severe hail storms. Because your company will already be established as competent and authoritative, people won’t think twice about using your service.
