Blog

Nov '21

3 Ways to Acquire (Exclusive) Roofing Leads in Las Vegas

Blog Cover for Roofing Leads Las Vegas Showing Vegas Skyline

Las Vegas roofing leads are extremely valuable. After all, Vegas is one of the most unique cities in the United States. A thriving tourist and hospitality industry is at its heart, which helps fuel the local economy.

It’s a gem in the desert, and outside of its bustling strip is a massive suburban residential area. In fact, Las Vegas real estate is currently among the hottest in the country.

As a roofing contractor operating in the Las Vegas area, your business should be booming.

New housing developments get approved almost every day. Meanwhile, Real estate agents capitalize on the thriving housing market and a massive influx of new residents looking for property inspections.

The only problem for roofers is that competition can be rather brisk.

The more leads you get, the more opportunity you have to close sales and grow your local market share.

The following post is dedicated to helping roofing contractors in the Las Vegas area acquire new and exclusive leads.

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Exclusive Las Vegas Roofing Leads

There is a big difference between exclusive and shared leads. Exclusive leads are the ones you really want to vie for because they are leads with a higher likelihood of purchasing intent.

In other words, exclusive leads have been nurtured. As a result, they represent people who are more likely to need and be ready to pay for roofing services than other leads.

There is another distinct advantage that exclusive leads have over other types of leads: they are not shared with other contractors.

With shared leads, a lead-generation company may sell the same lead to multiple contractors. But, in the end, the contractors have to compete with one another for a single customer.

That’s not something you have to worry about with exclusive leads. As a result, exclusive leads give you a much higher chance of converting the customer and making a sale.

This is why you always want to have as many exclusive leads in the pipeline as possible. But how can you drum up exclusive leads? Here are some of the best methods for generating exclusive leads.

Infographic Comparing Exclusive and Shared Leads

1) Retargeting Ads

Retargeting ads are potent tools for professional marketers and business owners alike. For example, if you want to get more roofing leads in Las Vegas, this is one of the most effective ways to do it.

A retargeting ad essentially follows a web surfer around the internet after they have shown interest in your website or online content.

Say someone visits your website but leaves without scheduling an estimate, asking for more information, or taking any other kind of action. With retargeting ads, your online ads will appear on other websites that they visit.

It may sound annoying, but it really does work. In fact, some industries have reported that retargeting ads increased their conversion rates by up to 150%!

Retargeting ads can also help increase your brand awareness. For example, when someone visits your site but does not complete a purchase, a retargeting ad can reach them after leaving the site.

Retargeting ads fulfill many important digital marketing roles, including increasing brand awareness, following up with prospective clients, increasing online presence, and generating more exclusive leads.

2) Local Business Reach

Roofing contractors fail to tap one of the most valuable resources for lead generation: other businesses. But, of course, we aren’t talking about competing roofing businesses.

You can increase your roofing leads by reaching out to local businesses related to or involved with the roofing trade but not a part of it.

Here are a few good examples:

Real Estate Agents

Real estate agents always need a good roofing contractor they can depend on for roofing inspections and repairs on roofs to get their properties ready for the market.

And remember, the real estate market in Vegas is red hot right now, so this is a grand opportunity to start making some valuable friends.

Be sure to present prospective partners with your portfolio of work and any notable references.

General Contractors

New tracts are going up almost every month in Las Vegas, and there are a lot of general contractors in the desert that need the services of a reliable roofing contractor.

Reach out to all the local general contractors you can find. If you do commercial work, don’t forget about the contractors who specialize in commercial construction.

Hardware Stores

You’d be surprised at how many leads you can get by making Facetime with some of the local hardware stores in the area. In addition, you can ask the proprietors to leave some business cards for their customers.

Conversely, you can develop professional relationships with them to earn recommendations and referrals. Trust is a significant factor in business networking; sometimes, you achieve that through organic means.

3) Email Marketing

Email marketing is another excellent way to remind customers that you are ready and available to work. Email marketing for roofers is still a great way to get leads, as the ROI is through the roof.

You can generally expect $42 in conversions for every $1 you spend on email marketing.

Here are some tips for a successful email marketing campaign:

Don’t Spam: Consumers don’t want a deluge of emails every day. Sending an email a few times a month should suffice for your roofing business.
Personalize Content: Make the content unique to a customer based on their previous interests. Studies have shown that emails with a personalized subject line get opened way more frequently.
Enhance Content: Send prospective customers content that would actually interest them. Sales-based emails are OK in moderation but focus more on value-filled blog posts, videos, and podcasts.

Bonus Tip: Buy Las Vegas Roofing Leads

Newer roofing companies can buy exclusive leads in the Las Vegas market. There are two primary ways to purchase leads, which are 3rd party lead brokers and self-branded digital asset building.

3rd Party Lead Brokers

You can buy leads from a 3rd party that charges you per lead. There is undoubtedly an upside for brand-new companies that must prove themselves in the community.

However, the downside comes long-term when customers return to the broker rather than your roofing company.

Branded Digital Assets

The second method involves signing up for SEO services. For example, suppose you can hire a digital marketing agency.

In that case, you can essentially buy leads by paying for branded digital assets. Think about your company website and Google Business Profile, for example.

Nov '21

5 Helpful Tips to Generate Siding Leads in 2024

Siding Leads Blog Cover Showing Siding and Bog Title

Roofing companies would love to generate more siding leads. Think about it; most roofing contractors offer other home improvement services like gutter, window, and siding.

Branching out into other areas of home improvement is usually suitable for business. By providing more solutions to your clients, they can utilize your services more frequently.

In addition, you can use these services as an entry point into new customer relationships.

In the following post, Roofer’s Guild offers tips for generating new siding leads organically.

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The Value of Siding Leads

Leads are the lifeblood of any home service business, so roofers naturally want to generate siding leads.

As a result, an estimated 49,639 active siding contractor businesses are operating in the United States.

Earning quality leads can give you a considerable advantage against competitors.

Here are just some of the reasons you should invest in lead generation:

Exclusive Siding Leads

Any decent lead-generation service should be able to offer you exclusive leads. Exclusive leads mean that those leads aren’t being sold to anyone else but you.

Exclusive leads have a higher chance of conversion since you won’t compete with other roofers. On the other hand, platforms that sell shared leads are typically cheaper but less profitable.

Qualified Leads

While digital marketing efforts produce the highest quality leads, they also attract visitors who have no interest in using your services.

Purchasing prospects from a lead-gen platform ensures qualified leads. With marketing, you may be getting clicks on your site and ads, but not from people ready to pay for your service.

When you purchase siding leads, some services will offer prospects who have already gone through a sales funnel. These are qualified leads and represent consumers who are more apt to make a purchase.

The downside is that prospects who enter a sales funnel for a 3rd party platform will return to that platform the next time they need services instead of your roofing company. As a result, the lifetime value is limited.

No Long-Term Obligation

Most reputable lead-generation services will allow you to cancel at any time. Ideally, buying leads will increase your brand awareness and generate a steady customer base without investing in a service long-term.

Eventually, though, investing in marketing is more sustainable. Once your business makes good revenue, you will want to generate leads through SEO, content marketing, and Facebook Ads.

Service Pause

Some lead-generation services will also allow you to pause your service anytime. For example, if you get slammed with new leads, you might opt to pause the service to tend to all of your new customers.

As a result, you won’t pay for leads you don’t have the time to follow up on.

Fast Results

Paying for leads is a shortcut to all the work and time required for digital marketing efforts. Signing up with a lead generation platform ensures that you will get prospects quickly.

The price you pay is in long-term value, as we noted in the qualified leads section. While you get customers quickly, they don’t view your company as the authority. Instead, they return to the lead-gen platform for services.

Some companies don’t have the luxury of waiting six months to optimize a website and appear on search engine results.

Still, it is wise to work on your online presence even as you purchase leads from 3rd parties. This way, you can eventually use your own assets to get customers.

Lead Generation Tips for Siding Companies

You shouldn’t have to buy leads in perpetuity. Eventually, you’ll either go out of business or grow enough to produce your own branded lead generation platforms (i.e., your company website).

While lead buying may always remain a small part of your overall marketing strategy, it should take a backseat as your business starts to pick up steam.

Remember, you will need to replace it with solid lead-generation tactics.

Here are a few ways you can begin to generate new leads organically:

List of Lead Generation Tips for Siding Contractors

Google Business Profile

You should already be on Google My Business (now called the Google Business Profile). But being on these platforms isn’t enough. When it comes to home services, people want to see what you are capable of – not just read about it.

Remember to post plenty of high-quality pictures of your siding work and add siding as one of your services. These additions can help you appear on the Local Map 3-Pack for Google search results.

Email Marketing

Email marketing has a solid conversion rate compared to other facets of digital marketing. It is a great way to keep in touch with your customers. Producing email drips keeps consumers engaged and increases brand awareness.

Remember that a huge factor in generating siding leads is simply reminding consumers that you are around. In addition, it helps to segment email subscribers by needs, locations, and special considerations.

A friendly email now and then is a great way to keep your brand fresh in the minds of past customers and unconverted leads. In addition, targeting segments with customized emails makes your audience feel like you understand their needs.

Reputation Management

Marketing experts agree that customer reviews are powerful lead-generation tools. They can attract leads who are already looking to make a purchase since web surfers aren’t just going to randomly read a review about a siding business.

Suppose someone reads reviews about a siding contractor. In that case, that means they are interested in siding work if not already prepared to pay for service.

Be sure that you are present on as many review sites as possible, especially Angie’s List, Houzz, Home Advisor, and Google My Business. Also, be sure to respond to as many reviews (good and bad) as possible.

Search Engine Optimization

Getting leads is all about making your company more visible to consumers interested in your services. SEO is the best way to make your company as visible as possible online.

Through keyword research and on-page SEO, you can rank your website for various terms related to siding. Customers click on your website when they search for these terms, and your landing page converts them.

SEO and digital marketing should be your priority as your siding business gets a solid footing in your local market. In addition, organic traffic is cheaper and more sustainable than having to continually pay for new customers.

Get Siding Leads From Roofer’s Guild

At Roofer’s Guild, we help roofing companies like yours acquire high-quality siding leads. Our lead generation process produces a consistent stream of leads using SEO, website design, content marketing and calls to action.

Finding trustworthy marketers can be a challenge in the roofing industry. Many agencies look to manipulate roofers by selling them long-term contracts and locking them into a mediocre process. We look to help roofing contractors empower themselves to master their marketing.

Nov '21

4 Roofing Sales Rebuttals to Overcome Objections

Roofing sales objections are common in this industry. As a result, they present real challenges when trying to sell roofing materials or roofing services.

Most consumers don’t think about their roof’s condition until it becomes an imminent problem. People generally view roof work as expensive, invasive, cumbersome, and disruptive.

For this reason, roofing contractor business owners and customer reps run into sales objections all the time.

Still, with Americans spending about $58 billion annually on roofing upgrades and repairs, the market is not withering.

Roofing is an essential service, and everyone needs roof work at one time or another. As a good sales rep or owner who handles your own sales calls, you probably already know how to qualify leads and utilize a sales pitch when they are most likely to convert.

The key is learning the best roofing sales rebuttals so you can outsell your competitors.

Reasons People Object to Roofing Sales Pitches

While every situation is different, you will find that roofing sales objections can be categorized into three major groups:

Expense: There is a broad perception that all roofing work is inherently expensive, which is enough to put many homeowners off altogether.

Unfamiliarity: This is a big one for smaller contractors trying to break into a market with established roofers. The consumer may not be familiar with your company and, therefore, be wary of hiring you.

Need: Most people assume that their roof doesn’t need any work just because it isn’t leaking. There is no urgency for the job, so there is no perceived need.

It’s good to familiarize yourself with these scenarios so you can practice how to refute them in conversation. There is always a way around each of these types of objections.

Graphic Showing Common Roofing Sales Objections: Expense, Unfamiliarity, and Need

Mastering The Roofing Sales Rebuttal

Prospects may object for several reasons, which we’ve outlined above. However, each scenario has a way of winning these people over.

Expense Rebuttal

Roofers have a distinct advantage with expense because arguing the risk/reward factor would be elementary.

If a customer is worried about paying $1,000 for shingle repair, drive home that they could be spending $10,000 in just a couple of years if they don’t take care of minor roof problems.

It’s all about painting your product or service in a light that will make it more valuable than the initial expense.

Unfamiliarity Rebuttal

Unfamiliarity is tough to overcome if you are just starting out in the business or being established. In this scenario, there are a couple of things you could do:

Incentivize: Acknowledge your lack of brand authority and incentivize with special discounts or offers

Reference: Refer to your portfolio of past work, pictures, or even customer reviews. You can ask them for contact info to send some materials or refer them to your online reviews via email. Remember that people trust online reviews now more than ever.

Need Rebuttal

The “no need” scenario can also be disputed in several ways. First, you should start by asking qualifying questions like “When was the last time your roof was inspected/repaired?”

Probing questions might bring to light the fact that there is, in fact, a need for roofing work, even if the homeowner didn’t realize it at first.

Additionally, try selling your service as a money-saving upgrade. For example, describe how your roofing services may save them hundreds of dollars in annual utility bills (only if it’s relevant and accurate, of course).

The goal is to negate the absence of need by offering the prospect of upgrading. After all, everyone needs more savings.

If all else fails, remind the homeowner that an urgent need can arise at any moment. Most people logically agree that it’s better to address something before it becomes disastrous, which is a need in its own way.

More Roofing Sales Rebuttals

Now, we will get into more specific sales objections and give you some tips on how to side-step them.

Wrong Person

A common objection is that the person you are talking to is not in charge of making household decisions.

However, as long as you are not obviously talking to a child, this can be an excellent way to warm up a lead.

Thank the person for letting you know they aren’t the decision-making party. You politely ask if you can be introduced to that person or when it would be best to call back and speak to them.

Already Have a Roofer

When prospects tell you they already have a roofer, this is an excellent time to present the value of your services. You are out of luck if they refute your pitch by suggesting how content they are with their provider.

However, not everyone is thrilled with their existing provider. In these cases, it’s critical to be prepared to demonstrate the value of your services and the unique advantages you offer to the customer.

Consumers who are unsure about their current roofer are great candidates for observing examples of your past work. They may also be willing to submit contact information so you can send them materials.

Not Right Now

Many homeowners will tell you that they don’t need your services at the moment. They may even brush you off and ask you to call back in a few months. So, while you might get their contact information, try pushing harder.

Now is the time to make your services a priority. But unfortunately, a lot of people don’t think about roofing problems until they become disasters. But, if you can politely convince them of this reality, you have a chance.

Explain that putting off routine roof maintenance could cost them thousands of dollars. Instead, taking action before extreme weather months is the best way to protect their property.

Best of the Best?

If a prospect tries to compare you to another service, you are actually in a good position. It typically indicates interest and opens the door for a little more pitching.

This is an excellent opportunity to encourage them to set up an appointment or inspection with you to show them firsthand what you are capable of.

Remember that not all roofing sales rebuttals should be concerned with closing the deal. Instead, especially in a scenario like #4 above, your roofing sales rebuttals should be viewed as nurturing opportunities.

Roofer’s Guild Can Help

We hope you found this guide on roofing sales rebuttals helpful and that you use these tactics to convert more customers and qualify more leads.

Work with us here at Roofer’s Guild if you want to rake in even more roofing leads and maximize your chances of closing roofing sales.

Nov '21

What is Roof Mastic? (Definition, Purpose, and Functions)

Roof Mastic Blog Cover With Title and Brown Backdrop

In today’s post, Roofer’s Guild provides a basic overview of roof mastic and how to use it. We will also be going over some of the pros and cons of this roofing solution.

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What is Roof Mastic?

Roof mastic is a material used to seal vulnerable parts of a roof. In essence, it is a sealant but a more specialized kind of sealant. For example, it is thicker than seam tape and provides harder protection against leaks.

Roof mastic shores up the defenses of commercial flat and metal roofs. You may have heard them referred to by other names like mastic coatings or roof repair mastic, but they are all the same.

Some will mistakenly refer to them as simple roof sealants, but this is a misnomer. While mastic is a type of roof sealant, not all sealants are mastic.

Roof Mastic Characteristics

Thickness is the foremost characteristic of roof mastic. It has a very high viscosity, making it practical for patching vulnerable parts of a flat or metal roof. In addition, the thick layer forms a tight seal around the roof opening that does an outstanding job of keeping moisture out.

Roof mastics are highly flexible, making them useful on various roof coatings. One of mastics’ primary benefits is it stands up to thermal expansion and contraction due to its thickness and flexibility.

The roof system allows thermal shifting without damaging the substrate or cracking. As a result, roof mastic is an excellent choice to seal roofs in regions with wide temperature fluctuations.

You can apply mastic sealant to asphalt, spray polyurethane foam, built-up roofs, metal, EPDM, and many other common types of commercial roofing systems.

What is the Purpose of Roof Mastic?

Roof mastic aims to shore up vulnerable parts of a commercial or industrial roof and prevent leaks. Roofers typically apply them wherever there is a break in the roofline, as in seams, drains, vents, skylights, and chimneys.

Since it is so dense, contractors also use it on vertical and pitched surfaces.

Roof mastics are also commonly applied to metal roofing, where the sealant has to be a bit more intricate. The thickness of the material is ideal for water-proofing commercial and industrial roofs and typically works in conjunction with some roof coating systems.

Many roof mastics are applied right after a new roof coating system has been fully cured.

It’s also important to note that roof mastic is not a roof repair material – in contrast to the traditional sealant. Instead, contractors install roof mastics, usually in conjunction with a complete roof coating system.

In rare cases, it may be suitable to use a roof mastic material to perform a roofing repair or to shore up a leak. In general, these materials are applied while installing a new commercial roofing system.

Types of Mastic Material

Depending on your manufacturer, you will have different options for the mastic material. In general, you can choose acrylic, butyl, silicone, or urethane mastic material.

Acrylic
Butyl
Silicone
Urethane

The best option depends on which roofing system you are installing or, in some cases, repairing.

Pros and Cons of Roof Mastic

At this point, you may be thinking, “Roofing mastic sounds great!” and you’re not entirely wrong. But just like with any roof sealing solution, it, too, comes with its fair share of ups and downs.

Take a look at some of the main selling points and drawbacks:

Pros:

Mastic cures very smoothly, so it looks pleasing when it dries. It also finishes very uniformly, which lends an almost aesthetic look compared to other roof sealing solutions.
Roofing mastic requires little priming as well. Just make sure you fully cure the roof coating, but other than that, the mastic application process requires little prep work.
It essentially cures as an elastic material, meaning that it is very flexible even after curing. This characteristic makes it hold up to thermal fluctuations so well and makes it viable in many different types of roofing systems.
Roofers can use roofing mastic on heating ducts and other roof parts that are subject to constant vibration. Because it is so flexible, it doesn’t shift when the substrate or immediate area moves or vibrates.
Roofers can also apply the material in various ways, including caulking guns, rollers, brushes, trowels, and more.

Cons:

Contractors must apply it in thick coats, which can sometimes drive up the cost of both materials and labor.
Since roofing mastic is so naturally thick, it cannot be applied using a traditional hydraulic sprayer.
While roofing mastic is flexible and durable, it’s not a miracle worker. The mastic material may fail if the roofing system is prone to extreme shifting.
The application process can be very time-consuming if you use a caulking gun, trowel, or brush. The labor can also be intensive if you are working to seal a large roof.

It would be best to discuss the merits and drawbacks of roof mastic with your customer and carefully calculate the installation cost for yourself. Laying out the pros and cons is the best way to ensure the project’s timely completion. Ultimately, we hope this post helps you better understand roof mastic.

Nov '21

The Best Roof Coatings of 2024 (Performance, Cost, and More)

Choosing which roof coating would work best for your building and your needs takes research and understanding.

There are a plethora of choices when it comes to commercial roof coatings. They all have their merits and downfalls. In addition, they all work better in some conditions than others.

Pricing is always a consideration. After all, it’s not like all roofing materials and labor will cost the same.

You also have to consider your budget. In general, a lot of careful planning and consideration needs to go into your roof coating selection.

Not everyone is an expert in roof coatings, so Roofer’s Guild put together the following list of the best roof coatings for different situations.

We also provide a brief analysis of each roof coating and insights into their cost and best uses.

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Silicone Coatings

Silicone coating is a high-solid content roof coating. It is a substantial and helpful type of roof coating, particularly for properties in regions with regular sun and rain.

Silicone roof coatings reflect a great deal of UV light because they usually come in white or other light, highly-reflective colors.

You can expect to pay anywhere between $2 and $3.50 per square foot to install a silicone roof coating. Labor may drive up the cost a bit higher because multiple coats are typically needed.

One of the most significant advantages of silicone roofing is that it is highly reflective. They will also hold up better than other roof coating types if your roof frequently fluctuates between hot and wet conditions.

It will help keep your roof and entire building cool in the hot summer months and prevent pooling water from accumulating during the wet winter months.

The average lifespan (with proper maintenance) is about 15 years.

However, silicone roof coatings are not ideal for every building, as they quickly accumulate dirt.

Silicone coatings may be a bad idea if your roof gets a lot of foot traffic. They also can be very slippery when wet.

Pros:

Highly reflective

Decent lifespan

They don’t get brittle after wet/heat fluctuation

Cons:

Presents a slipping hazard

Cleaning maintenance can be demanding

Graphic Outlining Pros and Cons of Silicone Roof Coatings

Acrylic Coatings

One of the most unique things about acrylic coatings is that they are made with biocides. This makes them another solid option if you live in a region with its fair share of rain and sunlight.

The biocides help negate the risk of mildew or mold growing on your roof and spreading to the rest of your property.

Acrylic coatings have also come a long way in recent years. Today, you can apply an acrylic coating to many popular roofing types, including built-up roofs, single-ply roofs, modified bitumen roofs, and more.

The average price to install an acrylic roof coating is 50 cents to a dollar per square foot. These versatile roofs make them another attractive prospect for many different property owners and managers.

Like Silicone roof coatings, acrylic roof coatings are highly reflective, which will help keep your cooling costs down. The average lifespan of an acrylic roof coating is between 10 and 20 years.

You have to be very careful when choosing an acrylic coating, though. For example, suppose you live in a stormy region. In that case, acrylic is not ideal because it is water-based to begin with.

Pooling water tends to be a problem for this kind of roofing. You must also be careful when applying an acrylic coating in cold temperatures (below about 50 degrees Fahrenheit).

Winter weather may impede the adhesion process. Therefore, you should only apply these coatings in dry, warm weather.

Pros:

Affordable

Comes in a variety of colors

Great for very hot and sunny regions

Cons:

Should only be applied in optimal weather

Not great for stormy regions

Graphic Showing Pros and Cons of Acrylic Roof Coatings

Urethane Coatings

Urethane coatings are known for their strength. They also form a powerful bond with the substrate, which is why urethane roof coatings have one of the most attractive lifespans: about 30 years.

In some cases, this type of roof coating can last more than 50 years. Unfortunately, this extended lifespan is part of what drives the cost of materials and installation of urethane roof coatings.

You can expect to pay about $2.50 to $6.00 per square foot to have a urethane roof cover applied professionally.

Still, for many business owners, this investment is well worth it. Part of the longevity of this kind of roof coating has to do with urethane’s natural resistance to thermal shifting.

As a result, it won’t crack or break under the rigors of extreme heat and cooling off. People who live in areas where hail storms are common also like urethane roof coatings because they are highly impact-resistant.

Urethane roof coatings can also be sprayed on or rolled, giving contractors and property owners more installation options.

The only negative is the involved application process. Depending on your business, you may have to spend significantly more on installation because urethane can be strenuous on installation equipment.

Pros:

Great for roofs that get a lot of foot traffic

They have an impressive lifespan

Urethane roof coatings are highly impact-resistant

Cons:

They can be tough and expensive to apply

Urethane is not the most UV-stable roof coating material

Graphic Detailing Pros and Cons of Urethane Roof Coatings

Butyl Coatings

Butyl roof coatings have meager permeability ratings. This means they are not likely to let a significant amount of moisture or vapor in through your roof.

Butyl rubber roof coatings can also be easily repaired when the time comes. Butyl roof coatings can also be sprayed or rolled on. However, the spraying application can be challenging and strenuous on equipment.

Some contractors might charge a lot for installation even when the material isn’t all that expensive. For example, while butyl may not be very expensive in general, you may need a lot of it for full roof coverage.

These roofs have a very low-solids content, so many coats may be needed to achieve the desired firmness.

Butyl roof coatings are also very reflective and easy to clean. So if you are looking for the best roof coating for a roof that gets a decent amount of foot traffic, then butyl coatings may be a solid option.

Pros:

It can be elongated to a high degree

Very good for keeping out moisture

It can be applied to many substrate materials

Cons:

Many coats are usually needed to firm up the coating

The installation costs can be quite expensive

Graphic Showing Pros and Cons of Butyl Roof Coatings

Situations to Consider

The best roof coating for your building will depend on location and structure. In addition, you must consider preferences, i.e., ease of maintenance, longevity, energy savings, etc.

In general, though, here is a breakdown of the situations you should consider when choosing a roof coating:

Extreme Heat: If you live in a region prone to excessive heat, you will want a highly reflective coating material. Usually, you will want a reflectivity rating of 85% and up. This usually includes acrylic and silicone roof coatings. However, extreme heat conditions may also call for suitable emissivity, which measures the material’s ability to release heat once it is absorbed.

High Foot Traffic: If you have a lot of foot traffic on your roof, you will probably need a roof coating with high solids by volume content. The higher the solids by volume of a roof coating material, the former once the application dries.

Excessive Rain: You will want a roof coating material with a meager permeability rating for extreme rain conditions. This will give you the best shot at avoiding leaks and water damage. Butyl coatings are typically suitable in these conditions.

Final Verdict

Opinions differ on the best roof coating of 2024, and there is no one-size-fits-all solution. However, silicone and acrylic roof coatings are generally considered high-quality coatings. Make sure you consult with a licensed and insured roofing contractor before investing in any coating application.

Oct '21

5 SEO Tips for Houston, TX Roofing Companies (2024 Update)

Optimizing your Houston roofing company on Google is a tall task. With a population of 2.31 million, Houston represents one of the most competitive markets for roofers.

Implementing SEO for roofers requires consistency, patience, and precise tactics.

As an example, let’s research the keyword: roofing services houston.

Screenshot of Keyword Research From Moz on The Keyword: Roofing Services Houston

As you can see, the keyword generates nearly 50 searches per month with a difficulty of 27.

The good news is that the keyword volume is lower than the number of people searching for the term each month. The bad news is that 27 is a severe difficulty for a local keyword.

So, how can you rank on the first page for this term and others like it?

Below, Roofer’s Guild outlines 5 SEO tips for Houston roofers.

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1) Establish Regional Authority

Roofing companies think they can rank in every nearby service area by creating a page with the city name. Unfortunately, that strategy doesn’t work. However, if you establish regional authority, pages within the said region can and will rank on page one.

The secret to gaining authority is deep linking. First, you must create inbound links from authoritative local domains in the Houston area. For example, a Houston-based parts supplier linking to your website is a massive indicator of regional relevance. Get as many of these links as you can.

Secondly, craft your location page around local identifiers like landmarks, cultural vocabulary, and notable references. Finally, ask yourself the question, would a Houston resident feel like this page represents their needs?

2) Publish Social Proof

Google gets closer to imitating user responses each day. So, the best way to prove your relevance in Houston is to publish social proof highlighting your work. For example, verified reviews from customers in Houston should appear on your website and the appropriate pages.

In addition to publishing reviews, it would help if your website featured proof of your jobs in the Houston area. Different types of roofing software can help you automatically publish your field jobs on the corresponding pages.

Finally, be sure to include any local badges or awards your company received. Any local recognition will help build local authority for your business.

3) Hire a Local SEO Company

Does your existing SEO provider reside in Houston? How about the state of Texas? If neither is true, you might consider investing in a Texas-based digital marketing service.

Like anything else, regional marketers are better at marketing in your region. While national SEO providers might think they understand the Houston SEO landscape, specific nuances evade their frame of reference.

There are dozens of high-quality roofing SEO companies to consider when investing. Be sure to research their city and state to know which company best serves your local SEO needs.

4) Interlink Local Content

We touched on the importance of inbound links from locally relevant external domains, but don’t forget about internal links. For example, by writing several pages and posts about Houston, TX, roofing services and linking them to one another, you can establish regional authority internally.

One of the best ways to implement this content strategy is through blog posts. Your site should already have a roofing services page along with pages for subsets of roofing services, like tile roof repair.

To supplement those pages, write blog posts relating to Houston consumers. For example, 7 Common Roofing Problems for Houston Homeowners.

Once you publish several of these posts, make sure to link them to one another and your service page. As clusters of content showcase regional relevance, search engines begin to designate your site as an authority in that area.

5) Evaluate your Business Address

Many roofing companies fail to realize that their exact business address determines where they appear on Google Maps and Google Maps 3-Pack searches. Proximity is the #1 ranking factor for local Google My Business listings, and your specific map marker makes all the difference.

Ask yourself, are you located within the city lines or on the outskirts? Is your address in the middle of the city or right on the line to another city?

If you find your address unfavorable for local SEO, consider buying office space in a more convenient area and re-verifying your GMB address.

Some roofers list their Google listing as a service area business (SAB), which publicly hides the address. However, keep in mind that Google still uses the address for ranking purposes, whether it’s public or not.

Other SEO Factors to Consider for Roofers in Houston

While the tips above are the fastest way to get more local customers through SEO, many other factors will come into play. At Roofer’s Guild, we deal with SEO, digital marketing, and other promotional services all the time. Check out the other factors below:

Domain Name

Believe it or not, domain names still make a difference. For example, a domain with Houston in the exact text has a better chance of ranking than one without the city name. So, while you shouldn’t let a lack of the city name deter you from ranking, you should consider adding it if you buy a new domain.

A city name is unnecessary if you already have a domain with good age, authority, and brand recognition. However, if you are starting in the roofing business or your existing domain lacks the qualities below, consider purchasing a domain with Houston in the name.

Don’t go off buying a new domain just yet, as there are several factors to consider first.

Domain Age: How old is your existing domain? (the older, the better)

Domain Authority: What are your DA metrics? (Moz, Ahrefs)

Brand Recognition: Does your domain include your brand?

Including “Houston” within the domain name creates an SEO advantage but is not a magic bullet.

Best-Of Lists

You have probably seen best-of lists on Yelp and other popular websites near the top of search results for local roofing terms. For instance, search for houston tx roofing company and notice the top five results are all lists from established domains.

Appearing on these lists helps your SEO in general and can get you extra business from referrals. The most effective way to appear on these lists is to generate as many reviews as possible from satisfied customers and spread them to different review platforms.

The other option is to publish a best-of list on your website. Depending on how strong your domain is, you might be able to rank for a list. Remember to mention competitors to establish topical relevance for a list-based article.

Best-Of Roofing Lists on Google Search Results

Appearing on best-of lists through 3rd party websites can also help you rank better on Google Maps.

Reputation Management

We touched on reviews when outlining how best-of lists influence local SEO. However, affecting best-of lists requires strong reputation management. You must have profiles on all the most popular review platforms, along with consistent NAP information about your roofing business.

Focus on acquiring reviews on Google, Facebook, Yelp, and HomeAdvisor. Software tools can help you automate review requests and generate direct links to various platforms. Of course, don’t forget to ask for reviews in person, too.

In the process of generating reviews, you inevitably run into some negative feedback. For example, an irritated customer might leave a one-star review on your Google My Business listing, lowering your aggregate rating. Don’t panic. Respond professionally and move on.

Google My Business Reviews For Houston-TX Roofer

Reviews are a direct ranking factor for Google Maps and the Google Map 3-Pack.

Houston SEO Services from Roofer’s Guild

Need help implementing the tips listed throughout this post? Roofer’s Guild offers SEO services for Houston roofing contractors. Our SEO system results from decades-plus worth of testing and implementation with some of the top companies in Texas.

Our services include website design, on-page SEO, content marketing, and reputation management. Additionally, we ensure local roofers appear within the local Map 3-Pack and on organic results.

Best of all, we include a free tool with our services that helps roofers showcase their jobs within local service areas. We look forward to helping you achieve business growth.

Oct '21

How To Supplement a Roof Claim (w/Roofing Supplement List)

Blog Cover For How To Supplement a Roof Claim

Understanding The Roofing Claims Supplement Process

Whether you are a homeowner who has recently sustained damage to your roof or a contractor working with an insurance company, it pays to know the most commonly omitted items from claims.

A lot of times, it’s just a harmless oversight. Other times, adjusters are trying to get away with paying out as little as possible for their company. In either case, it can be a nightmare for both homeowners and contractors.

In our never-ending quest to provide contractors and consumers with helpful resources they can use in the real world, we have put together a quick guide on how to supplement a roof claim.

Not only will the following items make it so you get your customer the most insurance assistance, but it will also make the claims process go quicker.

Believe it or not, some insurance companies will request what they deem to be missing information. Therefore, it is beneficial to know how best to supplement your roofing claim to ensure a speedy (well, as swift as possible with insurance companies) claims approval.

Below, Roofer’s Guild outlines a roofing supplement list, along with tips for maximizing your insurance process.

Key Takeaways

Work With an Experienced Contractor

Take Lots of Pictures

Share The Estimate

Table of Contents

Roofing Supplement List

Gable Cornice Strips

One of the best ways to supplement a roofing claim is to include detailed information about the gable cornice strips. Unfortunately, because these roofing components aren’t readily visible with a cursory inspection, many insurance adjusters will omit them from their estimate.

Even when they seem to be intact, the cornice strips will have been damaged by a storm in many cases. In any case, it is best to replace these strips to stay up to code in most states.

If you are a contractor or a homeowner, ensure that your adjuster has not left gable cornice strips off as one of their line items. If so, you should ask your contractor to check them out or ask the adjuster to take a closer look and at least include them as one of the line items.

The Drip Edge

The drip edge is another roof component that frequently gets left off of adjusters’ reports. The drip edge comes into play when shingles need to be torn off to be replaced.

The problem is that some insurance adjusters will argue that you don’t also need to replace the drip edge when you replace adjacent shingles. However, whether they are damaged in a storm or not, drip edges aren’t very durable.

If they are intact after a storm, chances are they won’t be reusable if they have to be removed to replace shingles.

If starter course shingles don’t have to be replaced as part of your roof repair claim, you probably don’t have to worry about the drip edge unless they are visibly damaged. However, if the water & ice shield has been tucked under the drip edge, the drip edge should also be replaced.

Flashing

All the flashing on your roof should be thoroughly inspected and included in the adjuster’s report, especially step flashing and end wall flashing. The problem is that it may seem like these types of flashings could be easily reused at first glance.

What most adjusters don’t realize (or choose to ignore), however, is that face-nailing flashing will generally render it unsuitable for reuse. That’s because the previous nail holes will pose a leak risk no matter how snugly the new nails fit inside the holes.

The whole purpose of flashing is to shore up any potential weak points where water can permeate. Reusing flashing is, therefore, counterintuitive in almost every scenario. Be sure that your adjuster’s report includes headwall flashing, end wall flashing, and step flashing in particular.

Starter Course Shingles

Start course shingles aren’t your ordinary shingles. It takes more time and labor to install them as opposed to field shingles. During insurance claims, the problem that arises is that adjusters will count the cost of new starter course shingles in the waste material for regular field shingles.

Adjusters assume that the contractor will make starter course shingles from regular field shingles and save a few bucks. As you can imagine, this often results in a disconnect between adjusters and contractors.

The fact is that some shingle materials are tough to convert into starter course shingles. In the first place, it takes more time and skill to install starter course shingles (yes, even manufactured starter course shingles), so if your adjuster leaves it out of the estimate, you will be missing some money because the contractor will likely charge more for the work.

For this reason, you have to make sure that the adjuster has included starter course shingles in the estimate (both the material and the labor for it) or risk having your repairs held up.

General Tips for Supplementing A Roof Claim

We have covered parts of a roofing system you should include in the adjuster’s report. Still, more goes into supplementing a roof claim than that. So here is what you need to know about supplementing a roofing insurance claim before even looking at an estimate:

Work with an Experienced Contractor: For contractors, we always advise getting to know the insurance claims process – it’s a huge aspect of the business. For homeowners, we strongly recommend hiring a roofing contractor with years of experience with roof insurance claims. That is the best way to ensure that any estimate you get will align with the required work.

Take Lots of Pictures: Whether you are a contractor or a homeowner, you can never take too many pictures of the roof. The best way to document any aspects of the roof that we covered in the previous section is to take pictures of them. Pictures will be your most substantial evidence when supplementing a roofing insurance claim.

Share the Estimate: Contractors must see the actual insurance estimate and review it thoroughly before doing a lick of work. Homeowners typically have it included in the estimate and are advised to share the estimate with any contractor they hire. Getting on the same page with your contractor and your insurance company is imperative to the process. It will help protect the homeowner against inadvertently committing insurance fraud and is the best way for contractors to determine whether further supplementation is needed.

Oct '21

Roofing Email Templates (w/Free Downloads)

When it comes to roofing email templates, there’s no magic bullet. Writing effective templates takes practice and attention to detail. Ultimately, you must achieve two things:

Pique the recipient’s interest immediately

Hold the recipient’s interest through the pitch’s duration

No pressure, right? Wrong. Roofing salespeople must achieve both measures in only a couple of sentences and come across as genuine and helpful in the process.

How To Avoid Low-Performance Email Templates

If your roofing company struggles with email marketing, you aren’t alone. Unfortunately, the numbers don’t lie; less than 25% of prospective customers open sales emails.

Moreover, of those who do open emails, less than 15% read through them in their entirety. The good news is that avoiding a few common pitfalls can increase that percentage imminently.

Keep it Short & Concise.

A catchy subject line may cause an open but sustaining the reader’s attention becomes challenging.

Unfortunately, most roofers fall into the trap of producing long-winded emails that bore the recipient to tears. Many times, such emails get marked as spam, thus blacklisting your address from that user.

Provide a Value Proposition

Email openers must have an incentive to read through the email and take further action. One major pitfall is failing to offer any value to the reader, such as a discount or free estimate/inspection.

If the consumers have no incentive to acknowledge your email, they won’t.

Personalize Your Subject Lines

The main reason people don’t open emails is that they look like spam. Lots of roofing companies fall into the trap of not personalizing their subject lines.

If you don’t address the recipient by name, they may very likely consider it spam before ever opening your email.

Writing Roofing Emails That Get Opens and Responses

To generate the combination of high open rates and high response rates, roofing companies should follow Roofer’s Guild’s five-part structure system for email templates.

Feel free to steal our strategy and make it your own.

Introduction / Opener

The first line must address recipients by name and clearly inform the reader about the email’s purpose. Focus entirely on the reader, and avoid talking about your roofing company at this point in the email.

Offer / Proposition

Empathize with the prospect’s problem or pain point while simultaneously providing an incentivized solution. For example, acknowledge their roof’s hail damage while offering a free, no-risk inspection.

Trust / Social Proof

In addition, you’ll want to strengthen your value proposition by showcasing your customer reviews on Google My Business and Yelp.

Provide direct links to your reviews, which you must acquire before launching your email marketing campaign.

Close / CTA

Conclude your email by closing the deal and providing an urgent call-to-action (CTA) for the reader.

Your CTA must be simple and easy to respond to, such as a simple yes or no response, so users don’t have to overthink it and won’t take time to ponder their answer.

Authority Push / Signature

The fourth step is more critical than roofing companies realize because it pushes your pitch over the top.

You must establish authority and credibility with your signature by signing your name, company name, and a link to your website. Feel free to include social and review links, as well.

Other Email Template Factors to Consider

Roofing professionals should avoid relying solely on templates when launching their email marketing campaigns.

While templates are a great starting point, they can’t solve all your challenges without extra work.

So, before blindly mass sending a templated email to your entire list, consider some of the other variables that come into play.

Adhere To CAN-SPAM Regulations

The CAN-SPAM Act applies to all commercial messages, not just bulk emails. Follow these seven rules to avoid heavy fines and unethical email marketing campaigns.

Don’t Use False Header Info (From, To, Reply-To, Etc.)

Don’t Use Deceptive Subject Lines (Click-Bait)

ID Your Message as an Advertisement

List Your Location

Provide Opt-Out, Unsubscribe Options

Honor Opt-Outs Immediately (Remove Opted-Out Users From Your List)

Monitor 3rd-Party Email Marketing Teams, Tools, and Behaviors

Templates Can Help Scale Your Campaign

Templates work best for messages that you can repeat to a large consumer base.

For example, if one of your email lists shares common goals, email templates can save you time and resources while acquiring new hot leads.

On the other hand, cold outreach emails are better suited for personalization.

Trial and Error Remains Necessary

Testing your open rates with various templates remains a top priority for any business. However, what works great for one roofing company may not translate across the board.

Why? Because roofers operate in different regions with different clientele. Ultimately, it would help if you honed your templates to fit your target audience.

Build On Existing Templates

A template exists to be altered, expanded and improved. With this in mind, tweak your email templates to get better results and use A/B testing to determine wins and losses.

Then, steal our free templates and alter them as you please.

Sometimes, the most challenging part of an email is the structure, which a template can provide off the bat. From there, tweak the language to fit your voice.

A “Perfect Word Count” Does Not Exist

Don’t get caught up in email word counts for your templates. While concise templates produce the best results, the precise word count is irrelevant.

If you’ve heard of the 100-word threshold, know that’s simply an arbitrary number made to satisfy the human brain’s need for round numbers. One hundred and one words won’t hurt you, nor will 99.

Free Email Templates for Roofers

Download The Commercial Roofing Email Template

Download The Residential Roofing Email Template

Download The Hail Storm Roofing Email Template

Sep '21

6 Great Roofer Email Marketing Tips That Get Results in 2024

Roofing email marketing is a popular promotional tactic to generate leads in 2024. However, as more consumers get hit with daily spam emails, standing out amongst the masses becomes a greater challenge. However, if you master email marketing, you can convert prospects at an impressive rate.

As a roofer, you must attack lead generation from every angle – grass-roots marketing, SEO, word-of-mouth referrals, and roofer email marketing. For instance, email marketing is still one of the most effective ways to keep in touch with your customers and gain new ones.

Consider the following statistic: 99% of people with email accounts look at their inbox daily. In marketing, you want to go where the people are – and email is undoubtedly where they spend their time. Studies show that some people check their email 20 times a day.

So, it stands to reason that email is a powerful marketing tool for roofers. Still, you have to know how to use it. Roofer’s Guild shares some of the roofing industry’s most effective email marketing strategies in the following post.

Table of Contents

1) Create an Email List

To get started with roofer email marketing, you must compile a list of email addresses. Then, create valuable content assets like white papers, coupons, or digital downloads and exchange them for users’ email addresses or contact info.

Downloadable content is one of the most effective ways to generate an email list. Finally, offer guides on your website in exchange for user emails.

The guides could be on winterizing your roof or what to look for when inspecting your roof. You can also create a white paper design on helpful topics like how much a roofing replacement should cost based on the materials used or how to spot a roofing leak.

Then, once you have people downloading your content, gather all the contact information they submit for the content and create an email list.

If you can, try to track what content the people are downloading. You can use this information to personalize their emails and make your email marketing campaign more effective.

Personalized emails are 26% more likely to be opened than non-personalized emails.

Source: AWeber

2) Make Personal Content

Personalized content is much more effective in email marketing campaigns. Since 45% of all email is spam, it’s essential to distinguish yourself as a legitimate service. You have to start by segmenting your email contact list—separate email addresses based on the interaction you have already had with the user.

For example, suppose you have someone who downloaded a white paper you offered on the new homeowner roofing checklist. In that case, it’s probably safe to say that the person who downloaded the white paper is a new homeowner.

Or, if you got the email info from someone who recently requested a roofing quote, you can segment those emails based on their apparent interest in upcoming roofing work.

Your categories will vary depending on the content and services you offer. The important thing is that you segment emails so that you can send each segmented list targeted content.

For example, those who requested a quote for roofing work would probably benefit from emails about upcoming promotions or service discounts.

Create email content that will be useful or of particular interest to the customer based on their interaction with you or your website, making customers more likely to:

Open your Email
Click through to your website
Convert into a customer

3) Follow Up

It’s a bit counter-intuitive to think that “hounding” your customers is an effective email marketing strategy. But the numbers don’t lie: subsequent follow-up emails have a response rate of up to 27%. Follow-up emails typically have higher response rates than the initial email.

While you never want to inundate your customers’ inboxes, sending follow-up emails based on their recent interests is a great way to keep in touch with them and increase brand recognition. Follow-up emails don’t always have to be personalized – though that is the best strategy.

You can also keep in touch with customers and remind them of your service through a general newsletter.

4) Utilize Email Automation

If the tips we have discussed up to this point seem a little intimidating and time-consuming, you’re right. The fact is that launching an effective email roofer marketing campaign is an involved process. That’s why it helps to automate things.

Using a professional email marketing platform can be a big help, especially if you start with roofer email marketing.

These professional platforms can provide you with email templates that you fill with your content and your company’s information. They can also help automate some of the segmenting duties for your email list.

One of the best things about modern email marketing platforms is scheduling when emails get sent, saving you time and effort.

Just be sure that your chosen platform can handle the volume of emails you send out every month.

Selecting a service that provides a robust customer relationship management tool is also helpful.

Source: AWeber

5) Leverage Customer Reviews

If you have been in business for over a year, you probably have several customer reviews. You can use these reviews in your email marketing campaign to boost the perceived credibility of your roofing company.

Including customer reviews in your emails is an effective marketing strategy because consumers will read customer reviews of your business anyway. If they are considering hiring you, they will do their research by reading customer reviews.

So why not bring the reviews to them? It’s a good way of controlling what the consumer reads about your business. You can pull good reviews from your Google My Business page, Yelp, or any other customer review platform.

Implanting customer reviews in emails is also an excellent linking opportunity. For example, if a particular customer review mentions your roofing inspection service, you can embed a link to your website’s roofing inspection service page.

Of course, you will want to make the content as personal as possible. So, if you can, ensure the reviews pertain to a product or service that the recipient seeks.

Roofing On-Site Reviews Example (Screenshot)

Nothing helps build trust faster than positive feedback from other customers.

6) Increase Engagement With Video Content

Engagement is vital to a successful email marketing strategy, and relevant video content is one of the best ways to increase it. Consider producing job completion videos, timelapse videos, and video testimonials to include in some of your email campaigns.

When paired with proper customization and segmentation, video content can considerably boost your email engagement rates. Furthermore, email campaign tools allow roofing companies to track subscribers’ interactions with each video, providing valuable data to refine email campaigns.

While video content can be a true benefit in email marketing, it can also be a deterrent if misused. For example, low-quality videos will decrease engagement rather than increase it. Also, videos not displaying correctly on mobile devices will frustrate mobile users and reflect poorly on your roofing company.

As a result, ensure your videos are optimized and ready to engage your email subscribers.

Acquiring Roofing Leads Through Email Marketing

Each of the five suggestions above helps roofers achieve success through email marketing. But what does success look like for email marketing campaigns? The answer comes in the form of lead generation.

Of course, metrics like open rate, unsubscribe rate, and follow-up rate all provide insights into your email marketing campaign; the result is leads. As more people consume well-developed marketing strategies, you will begin to acquire prospective roofing customers.

At Roofer’s Guild, we help roofing contractors acquire exclusive roofing leads using our various systems and techniques honed over a decade in the plant’s highest-leverage roofing marketing space. Contact us today to learn more.

Sep '21

6 (Tips + Ideas) to Master the Art of the Roofing Sales Pitch

Mastering your roofing sales pitch will have the fastest and most tangible impact on your business than other skills. However, not everyone is a natural-born salesman.

You can follow a general formula to give yourself the best shot at closing a roofing sale. Some of what we will be discussing in the following post is simply common courtesy – the basic tenets of interpersonal interaction that will at least start you off on the right foot.

Others are unique techniques that your roofing contractors can use to close more roofing sales. In any case, all of the following tips will help you smooth out your roofing sales pitch.

Drone inspections promote safety for contractors and inspectors.

Roofing Sales Pitch Examples

Strong First Impression

Avoid Pushiness

Highlight Company Benefits

Find a Personal Connection

Discuss Financing

Provide Options / Alternatives

Table of Contents

1) Give a Respectful First Impression

When you drive up to someone’s property to discuss roofing services with them, you really have to be mindful of how you present yourself. It’s one thing to talk to someone on the phone – they can’t see what you’re wearing or your body language. It’s quite another thing to meet someone face-to-face.

That’s why you must be mindful of how you present yourself in person. Remember that you are representing your company as a whole when you meet with a potential customer.

Face-to-face interaction can go a long way toward establishing your company’s credibility. But on the other hand, an in-person meeting can be disastrous if you aren’t respectful.

So when you meet someone at their home during door-to-door canvassing, be sure to wear a clean uniform. Make sure that your truck or business vehicle is clean.

Ensure you’re not blasting loud music out of the car when you pull up to the house. Make sure that any forms or plans you have are ready and that you don’t have to fumble around for them.

2) Don’t Be Too Pushy

The best roofing sales pitch will educate potential customers, not push products or services on them. When you talk to someone about their roof, listen to their needs.

Listen to their pain points, and focus on how your roofing process will help solve that pain point. Avoid embellishing price points or rambling about how great your company is in the market.

Focusing on the importance of craft in your roofing sales pitch is also beneficial. Explain to the potential customer that your company emphasizes quality that will last.

Education is vital in swaying a consumer. When you have thoroughly conveyed the process and feel that they have a good idea of the work, they will feel more comfortable hiring you.

It helps to establish authority as well. That’s why it’s always a good idea to have in-depth knowledge of the service in question.

While some people may have good, thoughtful questions for you, do your very best to avoid responding with “I’ll have to get back to you on that” or “I don’t know.” Some perceive that response as a lack of authority and turn to a roofing contractor with all the answers.

3) Highlight the Benefits of Hiring your Company

There are over 70,000 roofing companies active in the United States today. That’s great for the industry, but what does it have to do with your roofing sales pitch?

We are trying to emphasize that your potential customers have more than their fair share of choices when it comes to hiring a roofer.

Discuss what makes your company better than the local competition. For example, maybe you offer more roofing material choices.

Perhaps you can complete a project faster than other roofers. Perhaps you offer free inspections or better labor warranties than others. Chances are there is something that you do better than the competition – or at least something that will make working with your company sounds enticing.

Take some time to think about what these aspects are before you go to talk to someone. In addition to educating the person on the roofing process, you should also emphasize the benefits of hiring your company.

4) Connect on a Personal Level

Salespeople tend to get a bad rap. One of the reasons people tend to distrust salespeople is that they know they are being paid to sell a product or service. So they feel that any interaction with the salesperson will be disingenuous. After all, they only care about making the sale.

It’s a difficult perception for any salesperson to overcome. However, it certainly can be overcome. The best way to get customers to let their guard down is by establishing a personal connection with them. Easier said than done, we know, but talking a bit about your personal life is often an effective way to develop a relationship.

Take a look around the property. See anything familiar? A dog? A cat? A basketball court? A car model that you recognize? Integrate these things into your roofing sales pitch.

You can also share a bit about yourself, including your history with the company and why you chose to work for them. Even talking about hobbies can be significant for a roofing salesperson.

5) Discuss Financing Options

Believe it or not, many homeowners aren’t even aware that they can finance roofing work. Mention that your company offers financing options, especially to prospects who seem on the fence with their decision.

Many roofing projects will give homeowners a sticker shock right off the bat because, let’s face it, many roofing projects are expensive. However, it can be beneficial to calm that shock by showing the homeowner some monthly payment figures instead of the whole lump sum.

6) Give them Options

The average homeowner is not a roofing expert. Most people don’t know what options are available to them in terms of roofing materials.

They may opt not to hire a company because the salesman did not present them with any choices they liked. In most cases, the salesman doesn’t show everything he has in his arsenal.

Your roofing sales pitch should include all your company’s options. If you have many shingle options, be sure that you have pictures and samples ready.

If you do metal roofing, be prepared to show the homeowner some examples. Offering the right option could be what closes the sale, so don’t forget to show them all the roofing options at your disposal.

Close More Customers

To close more customers, you have to get roofing leads. Here at Roofer’s Guild, we can help boost your lead-generation efforts, giving you more opportunities to close sales.

We specialize in marketing and lead generation specifically for small to midsize roofing companies, and we can help you get more customers.

Use the roofing sales techniques above to start converting more customers.