Category Archives: Marketing

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While I wouldn’t refer to myself as the Hank Aaron of roofing marketing, I have probably hit the most marketing home runs in the state of Georgia.

Whether it’s helping local companies secure Atlanta roofing leads or engineering software to empower nearby roofers to rank #1 for “roofer in Atlanta” on Google, Bing, and ChatGPT.

Roofer’s Guild is not a typical advertising agency in which a bunch of arrogant college graduates browbeat local contractors into intellectual submission.

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Instead, we are champions of the roofing industry and the community at large.

That’s why when I was on a scenic stroll through Rock City Gardens, I became overwhelmed with anger at the thought of how many Gerogia-based roofers are being taken advantage of with their marketing services.

Our Georgia roofing marketing services ensure that roofing companies get the visibility they need to thrive.

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Georgia Roofers Thrive With Software-Driven Digital Marketing

Roofing competition is fierce, and homeowners have more choices than ever. Suppose your roofing company isn’t showing up on Google when people search for services in your area. In that case, you’re missing out on valuable business.

We help roofers establish a strong digital presence by improving local SEO, optimizing Google Business Profiles, and leveraging customer reviews to build trust. Our approach turns searches into phone calls and website visits into booked jobs.

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Roofer’s Guild provides marketing services in these Georgia cities:

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• Atlanta, GA
• Savannah, GA
• South Fulton, GA
• Sandy Springs, GA
• Roswell, GA
• Warner Robins, GA
• Johns Creek, GA
• Alpharetta, GA
• Marietta, GA
• Valdosta, GA
• And More!

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Georgia Roofing Marketing Software That Delivers Results

We don’t just market your business—we give you an edge with powerful software designed specifically for roofers:

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• Automated Local SEO – Our system optimizes your website to rank for key roofing searches in Georgia cities.
• Job Check-Ins with Geo-Tagging – Show potential customers your completed work with real-time location updates.
• Review Management – Get more customer reviews and display them strategically to build credibility.
• Social Media Automation – Turn job site updates into compelling social content that drives engagement.

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Digital Marketing Essentials for Georgia Roofing Contractors

I always tell my Georgia roofer friends that marketing is not just one thing. It is a combination of efforts and touchpoints that culminate in a cohesive company image.

At Roofer’s Guild, we’ve done our best to simplify this by combining all these touchpoints into our software.

However, for the software to work properly, it still requires roofers to have the following:

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Business Website

You cannot market your company with a business website because that’s where you showcase all your roofing jobs and outline your services and service areas.

You don’t have to spend a fortune to create a website, but it must be indexable by search engines and showcase original photos of your work.

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Google Business Profile

Every Georgia roofing company needs a Google Business Profile. These are 100% free to create, and you can create one here.

A Google Business Profile makes your company eligible to appear within Google Maps, which allows potential customers to see your profile when searching for keyword terms.

Furthermore, Google Business Profiles showcase your Google reviews, which helps your company establish a favorable reputation and convert more prospects.

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Branding

Successful marketing campaigns are built on brands, which means not only a logo and slogan but also a demonstration of expertise and authority.

In the digital marketing world, Google has an acronym for this called E-E-A-T, which means experience, expertise, authority, and trust.

You must show Google and its users that your company is legitimate and can solve their roofing problems. Our services help you achieve this goal.

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Why Georgia Roofers Choose Our Company

Roofing in Georgia presents unique challenges, from severe thunderstorms to hot summers that wear down materials.

We understand the market and tailor our marketing strategies to meet the needs of roofers in Atlanta, Augusta, Macon, and beyond.

At Roofer’s Guild, we’re more than a service provider—your growth partner. Let’s put your roofing business on the map and get you more customers today.

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Florida roofing marketing is a separate discipline from the rest of the country. It is a state famous for beaches, amusement parks, and unpredictable weather, and its marketing strategies require alignment with its unique characteristics.

Just like Tim Tebow left his mark on Florida football, your roofing business needs to make a lasting impression in a competitive market. From the infamous sidewalks of St. Augustine to the modern skyline of Miami, property owners across the state need reliable roofing services.

At Roofer’s Guild, we provide digital-first Florida roofing marketing concepts and tools to help your business shine and win more customers.

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Florida Roofing Companies Can Succeed With Marketing

During my brisk walk on the Tampa Riverwalk, I had an extremely upsetting thought: Most roofing marketing agencies are mishandling Florida roofers’ online campaigns.

Instead of empowering Florida roofing companies to create their own sustainable lead generation flow using SEO and brand building, they are forcing them to rely on 3rd party conglomerates that take home a share of profits.

There’s a better way for local roofing contractors in Florida to succeed.

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Roofer’s Guild offers marketing services in various Florida cities, including:

• Jacksonville, FL
• Miami, FL
• Tampa, FL
• Orlando, FL
• St. Petersburg, FL
• Port St. Lucie, FL
• Cape Coral, FL
• Hialeah, FL
• Tallahassee, FL
• Fort Lauderdale, FL
• Pembroke Pines, FL
• Hollywood, FL
• Gainesville, FL
• Miramar, FL
• Palm Bay, FL
• Coral Springs, FL
• Lehigh Acres, FL
• West Palm Beach, FL
• Lakeland, FL
• Spring Hill, FL
• Clearwater, FL
• Brandon, FL
• Pompano Beach, FL
• Miami Gardens, FL
• Davie, FL

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Get More Roofing Leads in Florida

You don’t just want clicks—you want qualified Florida roofing leads. When a homeowner searches for a roofer in their city, your business should be the first name they see.

We make that happen by optimizing your online presence for local searches, ensuring you show up on Google Maps, and building trust through customer reviews and engaging content.

Our strategies are built for real-world results, helping you book more jobs and grow your reputation.

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Florida Roofing Marketing Software That Works

We go beyond basic marketing with powerful software called GuildMapZ, designed specifically for roofers, giving you an edge over the competition:

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• Automated Local SEO – Our system keeps your service pages optimized for Florida’s top roofing searches.
• Job Check-Ins with Geo-Tagging – Showcase completed projects in real-time to strengthen your online presence.
• Review Management – Get more positive reviews and display them across multiple platforms for credibility.
• Social Media Connection – Turn real job updates into engaging content that builds trust and drives leads.

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Roofing Marketing Servies in Florida

The scope of marketing spans different areas, but our company focuses on digital solutions. However, it’s important to understand that digital marketing requires a modern approach that incorporates new concepts like AI and brand building to satisfy Google’s standards and user intent.

Take a look at some of our marketing services:

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Search Marketing

Search marketing, which folks commonly call Florida roofing SEO, is not the most popular these days because agencies don’t let folks know what it really means.

For example, agencies tell Floridians that “SEO” is just putting up a website, but that’s not true.

Google looks for brand-building metrics, such as the number of reviews you have and the number of times your company is mentioned on other websites.

At Roofer’s Guild, we understand how to properly implement SEO in the Sunshine State.

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AI Marketing

In search results, AI marketing is relatively new since Google now shows AI Overivews (AIO).

This is a new frontier in digital marketing for Florida-based roofing contractors because Google shows them above normal results.

The best way to get mentored in these AI answers is to build a brand everywhere, including Google, Facebook, Instagram, and offline.

The more your brand name is known, the more likely the AI models will get trained by data that knows about your brand.

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Local Marketing

Make no mistake, local marketing is different in Florida than anywhere else, and that means you must appear on Google Maps.

Showing up on Google Maps involves claiming a Google Business Profile and optimizing it for local queries like ” Florida roofer near me.”

You might wonder who gets to show up on Maps for these results, but it all comes down to building a local brand and a strong online presence.

You must also prioritize selecting an address in the centroid of your main city and accumulate as many legitimate customer reviews as possible.

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Why Florida Roofers Love Roofer’s Guild

Florida roofing isn’t like roofing anywhere else. Between hurricane damage, heat exposure, and strict state regulations, you need a marketing team that understands the industry inside and out.

Whether you’re working in Orlando, Tampa, or Fort Lauderdale, we create marketing strategies that fit your business, customers, and local competition.

At Roofer’s Guild, we don’t just offer services—we help you build a trusted name among homeowners. Let’s connect and take your business to the next level.

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I’m not saying I’m the roofing industry equivalent of Rip Hamilton in 1999, but I know a thing or two about Connecticut roofing marketing.

How so? I’ve helped Connecticut roofers dominate online search results and generate qualified roofing leads in CT.

At Roofer’s Guild, marketing is our passion, which is why the thought of some high-falutin marketer ripping off hard-working Connecticut contractors makes my blood boil.

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While I was spending a Saturday afternoon at the iconic Mark Twain House, I suddenly had a thought that disgusted my very essence: CT roofers are getting ripped off by bad marketing practices.

Connecticut is built on a foundation of history, innovation, and resilience. The same can be said for the roofing companies that keep homes and businesses across the state safe from the elements.

Our Connecticut Roofing Marketing services promote your company’s visibility with cutting-edge digital strategies designed for the modern roofer.

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Connecticut Roofing Business’s Stand Out With Marketing

You work hard on every roof, and your online presence should reflect that same level of craftsmanship. But just having a website isn’t enough.

CT Homeowners and business owners are searching for roofing services every day, and if you’re not showing up at the top, your competitors are getting those jobs instead.

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We help roofers like you build a strong local presence, ensuring your business gets noticed in search results, Google Maps, and beyond.

Whether it’s SEO, customer reviews, AI Overviews, or social media engagement, we use real-world strategies to bring in more calls, leads, and jobs.

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We provide roofing marketing services in cities and towns across Connecticut, including:

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• Bridgeport
• Hartford
• New Haven
• Stamford
• Waterbury
• Norwalk
• Danbury
• Fairfield
• Milford
• And more!

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Innovative Marketing Software for Local Domination

Roofer’s Guild’s marketing software, GuildMapZ, has $1,500 per month value (as a standalone app), but we’re including it free of charge in all Connecticut roofing marketing agreements.

This software converts your CT roofing jobs into marketing signals for Google, ChatGPT, and other search engines.

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Here’s what the software does:

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• Automated Local SEO – Our system dynamically optimizes location-based service pages to target the most relevant roofing searches in your area.
• Geo-Tagged Job Check-Ins – Showcase your completed projects in real-time with location-based job updates that strengthen your digital footprint.
• Review Amplification – We help roofers collect, manage, and showcase customer reviews across multiple platforms, building trust and improving rankings.
• Social Media Integration—Turn real job site updates into engaging social media content, keeping your audience informed and interested.

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Connecticut Roofing Marketing Services

There are many different tasks that fall under the umbrella of marketing for roofers, and Roofer’s Guild has the expertise to decipher what moves the needle.

Since we work exclusively with roofers, we know that certain things matter more in this industry – such as showcasing real roofing jobs.

We also understand that other marketing techniques (like “thought leadership articles” are for high-falutin agencies – not us).

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Here are some of the marketing services we provide:

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Website Marketing

We believe every CT roofing business needs an official custom website to promote their company online.

The Roofer’s Guild staff invests time and money into developing a top-flight website for your local roofing company.

The website integrates with our software tool and utilizes a custom theme.

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AI Marketing

Since we speak with roofing business owners daily, we know that AI is emerging as the newest form of marketing with ChatGPT and Google AI Overviews.

Our team has already spent the last 2 years preparing for this moment by building out software and systems to help CT roofers appear in AI-generated answers based on signals and training data.

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Local Marketing

Every Connecticut-based roofing company needs a Google Business Profile to rank, which is part of our Local marketing strategy.

Introducing location-specific content to your website is a great way to boost rankings on Google Maps and regular organic results.

Roofer’s Guild understands this combination, which allows us to help Connecticut roofing contractors quickly.

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Why Connecticut Roofers Choose Roofer’s Guild Marketing

Roofer’s Guild understands that every market is unique. Whether you’re competing in the heart of Hartford, the coastline of New Haven, or the suburbs of Stamford, our strategies are tailored to your specific needs.

We don’t just generate traffic—we generate real leads that turn into long-term customers.

With Connecticut Roofing Marketing, you get more than just a marketing agency. You get a partner committed to driving measurable growth.

Ready to take your roofing business to the next level? Let’s get started today.

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Roofing email marketing is a popular promotional tactic to generate leads in 2024. However, as more consumers get hit with daily spam emails, standing out amongst the masses becomes a greater challenge. However, if you master email marketing, you can convert prospects at an impressive rate.

As a roofer, you must attack lead generation from every angle – grass-roots marketing, SEO, word-of-mouth referrals, and roofer email marketing. For instance, email marketing is still one of the most effective ways to keep in touch with your customers and gain new ones. 

Consider the following statistic: 99% of people with email accounts look at their inbox daily. In marketing, you want to go where the people are – and email is undoubtedly where they spend their time. Studies show that some people check their email 20 times a day.

So, it stands to reason that email is a powerful marketing tool for roofers. Still, you have to know how to use it. Roofer’s Guild shares some of the roofing industry’s most effective email marketing strategies in the following post. 

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1) Create an Email List

To get started with roofer email marketing, you must compile a list of email addresses. Then, create valuable content assets like white papers, coupons, or digital downloads and exchange them for users’ email addresses or contact info. 

Downloadable content is one of the most effective ways to generate an email list. Finally, offer guides on your website in exchange for user emails. 

The guides could be on winterizing your roof or what to look for when inspecting your roof. You can also create a white paper design on helpful topics like how much a roofing replacement should cost based on the materials used or how to spot a roofing leak. 

Then, once you have people downloading your content, gather all the contact information they submit for the content and create an email list. 

If you can, try to track what content the people are downloading. You can use this information to personalize their emails and make your email marketing campaign more effective.

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Source: AWeber

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2) Make Personal Content

Personalized content is much more effective in email marketing campaigns. Since 45% of all email is spam, it’s essential to distinguish yourself as a legitimate service. You have to start by segmenting your email contact list—separate email addresses based on the interaction you have already had with the user. 

For example, suppose you have someone who downloaded a white paper you offered on the new homeowner roofing checklist. In that case, it’s probably safe to say that the person who downloaded the white paper is a new homeowner. 

Or, if you got the email info from someone who recently requested a roofing quote, you can segment those emails based on their apparent interest in upcoming roofing work. 

Your categories will vary depending on the content and services you offer. The important thing is that you segment emails so that you can send each segmented list targeted content. 

For example, those who requested a quote for roofing work would probably benefit from emails about upcoming promotions or service discounts. 

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3) Follow Up

It’s a bit counter-intuitive to think that “hounding” your customers is an effective email marketing strategy. But the numbers don’t lie: subsequent follow-up emails have a response rate of up to 27%. Follow-up emails typically have higher response rates than the initial email. 

While you never want to inundate your customers’ inboxes, sending follow-up emails based on their recent interests is a great way to keep in touch with them and increase brand recognition. Follow-up emails don’t always have to be personalized – though that is the best strategy. 

You can also keep in touch with customers and remind them of your service through a general newsletter. 

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4) Utilize Email Automation

If the tips we have discussed up to this point seem a little intimidating and time-consuming, you’re right. The fact is that launching an effective email roofer marketing campaign is an involved process. That’s why it helps to automate things. 

Using a professional email marketing platform can be a big help, especially if you start with roofer email marketing. 

These professional platforms can provide you with email templates that you fill with your content and your company’s information. They can also help automate some of the segmenting duties for your email list. 

One of the best things about modern email marketing platforms is scheduling when emails get sent, saving you time and effort.

Just be sure that your chosen platform can handle the volume of emails you send out every month.

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Source: AWeber

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5) Leverage Customer Reviews

If you have been in business for over a year, you probably have several customer reviews. You can use these reviews in your email marketing campaign to boost the perceived credibility of your roofing company. 

Including customer reviews in your emails is an effective marketing strategy because consumers will read customer reviews of your business anyway. If they are considering hiring you, they will do their research by reading customer reviews. 

So why not bring the reviews to them? It’s a good way of controlling what the consumer reads about your business. You can pull good reviews from your Google My Business page, Yelp, or any other customer review platform.

Implanting customer reviews in emails is also an excellent linking opportunity. For example, if a particular customer review mentions your roofing inspection service, you can embed a link to your website’s roofing inspection service page. 

Of course, you will want to make the content as personal as possible. So, if you can, ensure the reviews pertain to a product or service that the recipient seeks.

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6) Increase Engagement With Video Content

Engagement is vital to a successful email marketing strategy, and relevant video content is one of the best ways to increase it. Consider producing job completion videos, timelapse videos, and video testimonials to include in some of your email campaigns.

When paired with proper customization and segmentation, video content can considerably boost your email engagement rates. Furthermore, email campaign tools allow roofing companies to track subscribers’ interactions with each video, providing valuable data to refine email campaigns.

While video content can be a true benefit in email marketing, it can also be a deterrent if misused. For example, low-quality videos will decrease engagement rather than increase it. Also, videos not displaying correctly on mobile devices will frustrate mobile users and reflect poorly on your roofing company.

As a result, ensure your videos are optimized and ready to engage your email subscribers.

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Acquiring Roofing Leads Through Email Marketing

Each of the five suggestions above helps roofers achieve success through email marketing. But what does success look like for email marketing campaigns? The answer comes in the form of lead generation. 

Of course, metrics like open rate, unsubscribe rate, and follow-up rate all provide insights into your email marketing campaign; the result is leads. As more people consume well-developed marketing strategies, you will begin to acquire prospective roofing customers.

At Roofer’s Guild, we help roofing contractors acquire exclusive roofing leads using our various systems and techniques honed over a decade in the plant’s highest-leverage roofing marketing space. Contact us today to learn more.

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Finding the best roofing directories for your business is not a one-size-fits-all proposition, as your specific niche and location may impact which directories can most benefit your brand.

You might wonder what the big deal is about being listed on a roofing directory site in the first place.

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Here’s why: Having your roofing business listed on review sites contributes to reputation, brand recognition, and SEO for roofers.

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With this in mind, let’s take a look at the top six directories for roofing companies in 2025:

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1) Google Business Profile

Google Business Profile is still the most important directory for roofers and most other industry professionals. The reason is quite simple: 246 million Americans use Google every day. And if you don’t think that Google prioritizes its services and directories on relevant searches, you are sorely mistaken. 

The sheer number of Google users makes Google Business Profile a must for roofers. For example, consider the following statistic: the local Map Pack appears on the first page of search engine results nearly 30% of the time.

Why is that important? Because your Google Business profile is the surest way to make it into the local map pack for relevant local searches. Having a Google Business profile will almost certainly increase the online visibility of your roofing company. 

Like with the other best roofing directories, it helps to have as many reviews on your Google Business Profile as possible.

In addition, uploading high-quality photos relevant to your business and services, providing a thorough description of your company, and listing service hours, service areas, and contact information will also help your company appear in more searches. 

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2) Better Business Bureau

The Better Business Bureau may not have a fancy website or allow you to customize your business profile very much. However, people still turn to the BBB for honest information about businesses.

The BBB is on our list of the best roofing directories because it is reputable. People know that it’s respected and use it to do the necessary research on companies they are thinking of working with or patronizing. 

The BBB uses a grade scale (A to F) based on specific customer complaints criteria. They also allow customers to submit a star rating (1-5 stars). In addition, the BBB directory will enable customers to leave company reviews. The company can also respond to these reviews. 

Being listed on the BBB website is an excellent way to make your roofing company appear more reputable.

People tend to be suspicious of companies not listed on the BBB directory, as the BBB serves as the standard for reporting on business practices. Not being listed with the BBB could be costing you leads and customers. 

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3) Houzz

Houzz is an excellent directory if you are in the home services industry. Initially, Houzz helped consumers connect with reliable home service professionals. Since its inception, Houzz has evolved into almost a social media platform for the home service industry. 

Not only can customers leave reviews of your company on Houzz, but you can also use it to network with other home service professionals. For example, you can reach out to other roofers or home service companies on Houzz and ask that they display some of your images on their profiles. 

Houzz also allows for direct discussion between consumers and service providers, and anyone can participate. So you can answer a customer’s question on another company’s profile and gain more leads that way. 

Of course, your Houzz profile will allow you to upload your images and let your customers leave reviews. Houzz has 2.5 million unique users, making it one of the internet’s most popular home service directories. The community is bustling, so it’s a rich source of leads and a must for roofers. 

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4) Angi

Remember Angie’s List? Angi works the same way – the company re-branded. Angi is one of the best roofing directories for you to be on because customers have to be verified before leaving a review. That means you can’t falsify reviews on this directory. 

Verification is beneficial for both consumers and companies. For consumers, it means that they can rely on the information in reviews submitted on Angi. It means that companies don’t have to worry about being reamed by a spam bot or an ill-willed consumer.

Angi does an excellent job of keeping everyone honest, and it’s free and easy to set up an account. The platform grades businesses on an A-F scale, and of course, Angi allows users to provide detailed descriptions of their experience with a given company. 

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5) Facebook

Facebook is a powerful forum, much in the same way that Google is: the sheer volume of users.

For example, Facebook ratings and reviews appear on your business’s Facebook page (your business should have a Facebook page). It allows people to give your company a star rating and leave an optional review. 

54.6% of Facebook users reported using the platform to get business or product information. That may not seem like a lot, but Facebook still boasts more than 2.8 billion monthly users.

Encouraging your followers and customers to leave a review for your company on Facebook is a good strategy for social media marketing. It will help establish authority for your business and increase visibility among the friends and family members of your current customers and followers. 

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6) Porch

Porch is a unique directory because it focuses on the specific projects of its users. So, for example, someone can post a project for their home, and you can reach out to them and offer your services. 

Users can also reach out to you directly when you set up your account, even if you have not offered your services for their project. Setting up your profile is free, but they also have paid subscriptions that give you access to more features. 

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More Roofing Directories for Contractors and Companies

While the top six directories provide the most value to your roofing company, it also helps to list your business information on additional directory platforms.

Below, you can find a list of several of the best roofing directories that accept submissions from legitimate roofers.

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• EBusinessPages
• Apple Maps
• HubSpot’s Solutions Directory
• Hub.biz
• LinkedIn Company Directory
• Finduslocal.com
• Yelp
• Spoke
• Foursquare
• Fyple.com
• Nextdoor
• eLocal.com
• GoLocal247
• YellowBook.com
• 2FindLocal
• MapQuest
• Just Landed
• Local.com
• USdirectory.com
• My Huckleberry
• Cylex US
• BOTW
• Lacartes
• Brownbook.net
• Dun & Bradstreet Business Directory
• Call Up Contact
• Hotfrog
• Cybo
• Opendi.us
• Yellow.Place
• ExpressBusinessDirectory.com
• City Squares
• Bizhwy.com
• Bing
• Merchant Circle
• Yahoo! Local
• Yellow Pages
• iBegin
• Tuugo.us
• Thumbtack
• ChamberofCommerce.com
• EZlocal
• Manta
• ShowMeLocal
• Neustar Localeze

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