Category Archives: Marketing

6 Best Roofing Directories for Digital Marketing in 2021

Best Roofing Directories

What are the best roofing directories in 2021? Roofer’s Guild will outline the best options in the following post.

You might wonder, what’s the big deal about being listed on a roofing directory site in the first place? It’s all about visibility. Having your roofing business listed on as many review sites as possible is just common sense for digital marketing. 

But there’s another significant benefit to directory listings, and that’s SEO for roofers. Google and other search engines trust websites more if they establish multiple citations throughout the web. 

It’s wise to be present on as many directories as possible, but there are specific directories that you should allot more of your time and efforts to. 

Let’s take a look at the top five directories for roofing companies in 2021:

1) Google My Business

In 2021, Google My Business is still the most important directory for roofers and most other industry professionals. The reason it’s still so important is quite simple: 246 million Americans use Google every day. And if you don’t think that Google prioritizes its services and directories on relevant searches, you are sorely mistaken. 

The sheer number of Google users makes Google My Business a must for roofers. For example, consider the following statistic: the local Map Pack appears on the first page of search engine results nearly 30% of the time.

Why is that important? Because your Google My Business profile is the surest way to make it into the local map pack for relevant local searches. Having a Google My Business profile will almost certainly increase the online visibility of your roofing company. 

Like with the other best roofing directories, it helps to have as many reviews on Google My Business as possible. In addition, uploading high-quality photos relevant to your business and services, providing a thorough description of your company, listing service hours, service areas, and contact information will also help your company appear on more searches. 

2) Better Business Bureau

The Better Business Bureau may not have a fancy website or allow you to customize your business profile very much. However, people still turn to the BBB for honest information about businesses. The reason the BBB is on our list of the best roofing directories is that it is reputable. People know that it’s respected and use it to do the necessary research on companies they are thinking of working with or patronizing. 

The BBB uses a grade scale (A to F) based on specific customer complaints criteria. They also allow for customers to submit a star rating (1-5 stars). In addition, the BBB directory will enable customers to leave reviews of a company. The company can also respond to these reviews. 

Being listed on the BBB website is an excellent way to make your roofing company appear more reputable. People tend to be suspicious of companies not listed on the BBB directory as the BBB serves as the standard in reporting on business practices. Not being listed with the BBB could be costing you leads and customers. 

3) Houzz

Houzz is an excellent directory if you are in the home services industry. Initially, Houzz helped consumers connect with reliable home service professionals. Since its inception, Houzz has evolved to almost a social media platform for the home service industry. 

Not only can customers leave reviews of your company on Houzz, but you can also use it to network with other home service professionals. For example, you can reach out to other roofers or home service companies on Houzz and ask that they display some of your images on their profile. 

Houzz also allows for direct discussion between consumers and service providers, and anyone can participate. So you can answer a question a customer may have on another company’s profile and gain more leads that way. 

Of course, your Houzz profile will allow you to upload your images and allow your customers to leave reviews. There are 2.5 million unique users on Houzz, making it one of the most popular home service directories on the internet. The community is bustling which means it’s a rich source for leads and a must for roofers. 

4) Angi

Remember Angie’s List? Angi works the same way – the company re-branded. Angi is one of the best roofing directories for you to be on because customers have to be verified to leave a review. That means you can’t falsify reviews on this directory. 

Verification is beneficial for both consumers and companies. For consumers, it means that they can rely on the information in reviews submitted on Angi. It means that companies don’t have to worry about being reamed by a spam bot or an ill-willed consumer.

Angi does an excellent job of keeping everyone honest, and it’s free and easy to set up an account. The platform grades businesses on an A-F scale, and of course, Angi allows users to provide detailed descriptions of their experience with a given company. 

5) Facebook

Facebook is a powerful forum, much in the same way that Google is: the sheer volume of users. For example, Facebook Ratings & Reviews appear on your business’s Facebook page (your business does have a Facebook page, doesn’t it?). It allows people to give your company a star rating and leave an optional review. 

In 2021, 15% of Facebook users reported using the platform to get information on businesses. That may not seem like a lot, but Facebook still boasts more than 2.8 billion monthly users. Encouraging your followers and customers to leave a review for your company on Facebook Ratings & Reviews is a good strategy for social media marketing. It will help establish authority for your business and increase visibility among the friends and family members of your current customers and followers. 

6) Porch

Porch is a unique directory because it focuses on the specific projects of its users. So, for example, someone can post a project for their home, and you can reach out to them and offer your services. 

Users can also reach out to you directly when you set up your account, even if you have not offered your services for their project. Setting up your profile is free, but they also have paid subscriptions that give you access to more features. 

More Roofing Directories for Contractors and Companies

While the top six directories provide the most value to your roofing company, it also helps to list your business information on additional directory platforms. Below you can find a list of several more of the best roofing directories which accept submissions from legitimate roofers.

  • EBusinessPages
  • Apple Maps
  • HubSpot’s Solutions Directory
  • LinkedIn Company Directory
  • Yelp
  • Spoke
  • Foursquare
  • Nextdoor
  • GoLocal247
  • 2FindLocal
  • MapQuest
  • Just Landed
  • My Huckleberry
  • Cylex US
  • BOTW
  • Lacartes
  • Dun & Bradstreet Business Directory
  • Call Up Contact
  • Hotfrog
  • Cybo
  • Yellow.Place
  • City Squares
  • Bing
  • Merchant Circle
  • Yahoo! Local
  • Yellow Pages
  • iBegin
  • Thumbtack
  • EZlocal
  • Manta
  • Neustar Localeze

The Roofing Digital Marketing Guide for 2021

Roofing Digital Marketing (Blog Cover)

What is Digital Marketing for Roofers?

Digital marketing for roofers is any marketing tactic used to promote roofing companies through digital platforms. Common examples include SEO, PPC, email marketing, Facebook advertising, and website funnels. 

Digital Marketing for Roofing Contractors in 2021

If you have exhausted all the traditional avenues for lead generation as a roofer, you are a perfect candidate for roofing digital marketing. There’s no denying that cyberspace is fertile ground for drumming up fresh roofing leads. 

Hundreds of thousands of professional marketers at all levels of business invest millions of dollars every year. Large U.S. companies spend as much as 50% of their total marketing budget on digital marketing. 

Now, you likely don’t have the million-dollar budget that some of these types of companies have. Still, that doesn’t mean that you can’t launch an effective digital marketing campaign for your small roofing company. 

Roofing digital marketing can be a challenge for the small business owner, though. That’s why in today’s post, we are going to be going over some fresh digital marketing ideas for 2021. 

Retargeted Ads

Retargeted ads, also known as remarketing ads, are ads that show up specifically to people who have interacted with your brand, visited your website, or have otherwise expressed interest in your services but never went further. 

We mention this idea first and foremost because the numbers behind it are staggering. For example, consumers who see a remarketing ad are 70% more likely to purchase your services. In addition, retargeted ads are crazy effective in converting leads. Here’s another stat for you: 25% of people report that they enjoy seeing a retargeted ad. 

Instead of being an unsolicited ad, this type of advertising usually shows people something they already want. The great thing about retargeting ads is that they are available on some of the most popular advertising platforms like Google AdWords and Instagram. 

Retargeting Example

Call-Only Advertisements

What is a call-only ad? A call-only ad is a roofing advertisement that is displayed exclusively on devices capable of making a phone call, like a cell phone or, in some cases, a computer or tablet. But why would a call-only ad campaign be an effective form of roofing digital marketing?

Before we answer that, let us run you through the typical display ad experience. For example, someone is searching for roofers online and seeing a digital ad for your or someone else’s roofing company. They click it and are led to a landing page. They read through it, then click through to the actual website. From there, they may navigate to any page on the website, but ideally, they would go straight to the contact page and reach out in some way. 

It sounds circuitous. With call-only ads, the consumer skips 50% of that process. Instead, the ad displays on their phone, there’s an option to “Call” or “Call now,” they click it, and their phone automatically dials your number. 

It can be an incredibly fruitful form of digital marketing for roofers because, for the most part, when people are looking online for roofers, they are ready to talk to someone. Thus, call-only ads are a great way to strike leads when they are hot. 

Pay Per Call Example

Content Marketing

You have probably heard this already, but it is usually described in a broad sense and never specialized for roofing services. Content marketing is also a very fertile field for roofers, and while it has been a common practice in recent years, it still holds just as much value in 2021 as it ever has. 

Content marketing entails generating valuable content that you can share with your online community (social media followers, email lists, visitors to your website, etc.) for free. It sounds counter-intuitive, we know, but it works. 

It helps create trust, increases brand recognition, and establishes you as an authority in your field – all things that develop customers more often than not. On top of all this, content marketing generates three times as many leads as traditional marketing and costs significantly less. Here are some great content marketing ideas for roofers:


Blogs are the most effective and most straightforward way to provide value to your community. If you don’t already have one, add a blog section to your existing website and fill it with topics such as “How to Winterize your Roof” or “The 5 Best Tools for Cleaning your Gutters,” or anything else you may have in mind. Remember to add keywords to help people find your content. 


Most consumers like to learn about a new product, service, or company through video content. Video content is a rich field for roofers because you can demonstrate things like the proper way to nail a shingle or how to clear an ice dam from your roof safely. You can post the video content all over the place, too, like your website, your company’s YouTube channel, and all your social media outlets.


Infographics are images that usually have some statistic or graph on them. They are short, easy to read, and eye-catching. Infographics are great to use as digital ads or include in a blog post, Instagram Story, or on one of the service pages of your website. 

Why You Should Not Add New Roofing Shingles Over Old Ones

Search Advertisements

Search ads work sort of the same way as retargeting ads. They are displayed only on searches that pertain to the ad. So, for example, let’s say you have a live ad on Google that promotes your re-shingling service. Ideally, whenever someone in your area performs a search for re-shingling or something related to it, your ad would appear. 

Search ads can be very effective when your roofing company is relatively young because they will help get your name out there if nothing else. However, before you start paying for search ads, you should already have a good SEO strategy that leads us to our last topic….

Search Ads

Invest in SEO

SEO is still the most potent digital marketing tool in 2021. Why? For one reason, organic search results still garner around 94% of all clicks on SERPs (Search Engine Results Pages). But what constitutes good SEO practices in 2021? Take a look:


Being able to display reviews under your name in a SERP listing can increase the number of clicks it gets.

A Strong Backlink Profile

 Getting more links that lead to your website on other people’s websites is still a huge ranking factor in 2021. You can begin building backlinks by generating quality blog content, reaching out to suppliers and local business organizations, requesting them, and being active on social media. 

Optimize your Website

Ensure that your website is fast, responsive, contains a good keyword balance, and provides people the information they need. When dealing with SEO for roofers, you must exercise patience (depending on your domain’s age and tenure) since it can take a full 6 months to appear prominently on organic search results in 2021.

Organic SEO

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