What are the best roofing directories in 2021? Roofer’s Guild will outline the best options in the following post.
You might wonder, what’s the big deal about being listed on a roofing directory site in the first place? It’s all about visibility. Having your roofing business listed on as many review sites as possible is just common sense for digital marketing.
But there’s another significant benefit to directory listings, and that’s SEO for roofers. Google and other search engines trust websites more if they establish multiple citations throughout the web.
It’s wise to be present on as many directories as possible, but there are specific directories that you should allot more of your time and efforts to.
Let’s take a look at the top five directories for roofing companies in 2021:
1) Google My Business
In 2021, Google My Business is still the most important directory for roofers and most other industry professionals. The reason it’s still so important is quite simple: 246 million Americans use Google every day. And if you don’t think that Google prioritizes its services and directories on relevant searches, you are sorely mistaken.
The sheer number of Google users makes Google My Business a must for roofers. For example, consider the following statistic: the local Map Pack appears on the first page of search engine results nearly 30% of the time.
Why is that important? Because your Google My Business profile is the surest way to make it into the local map pack for relevant local searches. Having a Google My Business profile will almost certainly increase the online visibility of your roofing company.
Like with the other best roofing directories, it helps to have as many reviews on Google My Business as possible. In addition, uploading high-quality photos relevant to your business and services, providing a thorough description of your company, listing service hours, service areas, and contact information will also help your company appear on more searches.
2) Better Business Bureau
The Better Business Bureau may not have a fancy website or allow you to customize your business profile very much. However, people still turn to the BBB for honest information about businesses. The reason the BBB is on our list of the best roofing directories is that it is reputable. People know that it’s respected and use it to do the necessary research on companies they are thinking of working with or patronizing.
The BBB uses a grade scale (A to F) based on specific customer complaints criteria. They also allow for customers to submit a star rating (1-5 stars). In addition, the BBB directory will enable customers to leave reviews of a company. The company can also respond to these reviews.
Being listed on the BBB website is an excellent way to make your roofing company appear more reputable. People tend to be suspicious of companies not listed on the BBB directory as the BBB serves as the standard in reporting on business practices. Not being listed with the BBB could be costing you leads and customers.
Houzz is an excellent directory if you are in the home services industry. Initially, Houzz helped consumers connect with reliable home service professionals. Since its inception, Houzz has evolved to almost a social media platform for the home service industry.
Not only can customers leave reviews of your company on Houzz, but you can also use it to network with other home service professionals. For example, you can reach out to other roofers or home service companies on Houzz and ask that they display some of your images on their profile.
Houzz also allows for direct discussion between consumers and service providers, and anyone can participate. So you can answer a question a customer may have on another company’s profile and gain more leads that way.
Of course, your Houzz profile will allow you to upload your images and allow your customers to leave reviews. There are 2.5 million unique users on Houzz, making it one of the most popular home service directories on the internet. The community is bustling which means it’s a rich source for leads and a must for roofers.
Remember Angie’s List? Angi works the same way – the company re-branded. Angi is one of the best roofing directories for you to be on because customers have to be verified to leave a review. That means you can’t falsify reviews on this directory.
Verification is beneficial for both consumers and companies. For consumers, it means that they can rely on the information in reviews submitted on Angi. It means that companies don’t have to worry about being reamed by a spam bot or an ill-willed consumer.
Angi does an excellent job of keeping everyone honest, and it’s free and easy to set up an account. The platform grades businesses on an A-F scale, and of course, Angi allows users to provide detailed descriptions of their experience with a given company.
Facebook is a powerful forum, much in the same way that Google is: the sheer volume of users. For example, Facebook Ratings & Reviews appear on your business’s Facebook page (your business does have a Facebook page, doesn’t it?). It allows people to give your company a star rating and leave an optional review.
In 2021, 15% of Facebook users reported using the platform to get information on businesses. That may not seem like a lot, but Facebook still boasts more than 2.8 billion monthly users. Encouraging your followers and customers to leave a review for your company on Facebook Ratings & Reviews is a good strategy for social media marketing. It will help establish authority for your business and increase visibility among the friends and family members of your current customers and followers.
Porch is a unique directory because it focuses on the specific projects of its users. So, for example, someone can post a project for their home, and you can reach out to them and offer your services.
Users can also reach out to you directly when you set up your account, even if you have not offered your services for their project. Setting up your profile is free, but they also have paid subscriptions that give you access to more features.
More Roofing Directories for Contractors and Companies
While the top six directories provide the most value to your roofing company, it also helps to list your business information on additional directory platforms. Below you can find a list of several more of the best roofing directories which accept submissions from legitimate roofers.
- Apple Maps
- HubSpot’s Solutions Directory
- LinkedIn Company Directory
- Just Landed
- My Huckleberry
- Cylex US
- Dun & Bradstreet Business Directory
- Call Up Contact
- City Squares
- Merchant Circle
- Yahoo! Local
- Yellow Pages
- Neustar Localeze