Author Archives: Roofers Guild

Nov '21

The Best Roof Coatings of 2024 (Performance, Cost, and More)

Choosing which roof coating would work best for your building and your needs takes research and understanding.

There are a plethora of choices when it comes to commercial roof coatings. They all have their merits and downfalls. In addition, they all work better in some conditions than others.

Pricing is always a consideration. After all, it’s not like all roofing materials and labor will cost the same.

You also have to consider your budget. In general, a lot of careful planning and consideration needs to go into your roof coating selection.

Not everyone is an expert in roof coatings, so Roofer’s Guild put together the following list of the best roof coatings for different situations.

We also provide a brief analysis of each roof coating and insights into their cost and best uses.

Table of Contents

Silicone Coatings

Silicone coating is a high-solid content roof coating. It is a substantial and helpful type of roof coating, particularly for properties in regions with regular sun and rain.

Silicone roof coatings reflect a great deal of UV light because they usually come in white or other light, highly-reflective colors.

You can expect to pay anywhere between $2 and $3.50 per square foot to install a silicone roof coating. Labor may drive up the cost a bit higher because multiple coats are typically needed.

One of the most significant advantages of silicone roofing is that it is highly reflective. They will also hold up better than other roof coating types if your roof frequently fluctuates between hot and wet conditions.

It will help keep your roof and entire building cool in the hot summer months and prevent pooling water from accumulating during the wet winter months.

The average lifespan (with proper maintenance) is about 15 years.

However, silicone roof coatings are not ideal for every building, as they quickly accumulate dirt.

Silicone coatings may be a bad idea if your roof gets a lot of foot traffic. They also can be very slippery when wet.

Pros:

Highly reflective
Decent lifespan
They don’t get brittle after wet/heat fluctuation

Cons:

Presents a slipping hazard
Cleaning maintenance can be demanding

Acrylic Coatings

One of the most unique things about acrylic coatings is that they are made with biocides. This makes them another solid option if you live in a region with its fair share of rain and sunlight.

The biocides help negate the risk of mildew or mold growing on your roof and spreading to the rest of your property.

Acrylic coatings have also come a long way in recent years. Today, you can apply an acrylic coating to many popular roofing types, including built-up roofs, single-ply roofs, modified bitumen roofs, and more.

The average price to install an acrylic roof coating is 50 cents to a dollar per square foot. These versatile roofs make them another attractive prospect for many different property owners and managers.

Like Silicone roof coatings, acrylic roof coatings are highly reflective, which will help keep your cooling costs down. The average lifespan of an acrylic roof coating is between 10 and 20 years.

You have to be very careful when choosing an acrylic coating, though. For example, suppose you live in a stormy region. In that case, acrylic is not ideal because it is water-based to begin with.

Pooling water tends to be a problem for this kind of roofing. You must also be careful when applying an acrylic coating in cold temperatures (below about 50 degrees Fahrenheit).

Winter weather may impede the adhesion process. Therefore, you should only apply these coatings in dry, warm weather.

Pros:

Affordable
Comes in a variety of colors
Great for very hot and sunny regions

Cons:

Should only be applied in optimal weather
Not great for stormy regions

Urethane Coatings

Urethane coatings are known for their strength. They also form a powerful bond with the substrate, which is why urethane roof coatings have one of the most attractive lifespans: about 30 years.

In some cases, this type of roof coating can last more than 50 years. Unfortunately, this extended lifespan is part of what drives the cost of materials and installation of urethane roof coatings.

You can expect to pay about $2.50 to $6.00 per square foot to have a urethane roof cover applied professionally.

Still, for many business owners, this investment is well worth it. Part of the longevity of this kind of roof coating has to do with urethane’s natural resistance to thermal shifting.

As a result, it won’t crack or break under the rigors of extreme heat and cooling off. People who live in areas where hail storms are common also like urethane roof coatings because they are highly impact-resistant.

Urethane roof coatings can also be sprayed on or rolled, giving contractors and property owners more installation options.

The only negative is the involved application process. Depending on your business, you may have to spend significantly more on installation because urethane can be strenuous on installation equipment.

Pros:

Great for roofs that get a lot of foot traffic
They have an impressive lifespan
Urethane roof coatings are highly impact-resistant

Cons:

They can be tough and expensive to apply
Urethane is not the most UV-stable roof coating material

Butyl Coatings

Butyl roof coatings have meager permeability ratings. This means they are not likely to let a significant amount of moisture or vapor in through your roof.

Butyl rubber roof coatings can also be easily repaired when the time comes. Butyl roof coatings can also be sprayed or rolled on. However, the spraying application can be challenging and strenuous on equipment.

Some contractors might charge a lot for installation even when the material isn’t all that expensive. For example, while butyl may not be very expensive in general, you may need a lot of it for full roof coverage.

These roofs have a very low-solids content, so many coats may be needed to achieve the desired firmness.

Butyl roof coatings are also very reflective and easy to clean. So if you are looking for the best roof coating for a roof that gets a decent amount of foot traffic, then butyl coatings may be a solid option.

Pros:

It can be elongated to a high degree
Very good for keeping out moisture
It can be applied to many substrate materials

Cons:

Many coats are usually needed to firm up the coating
The installation costs can be quite expensive

Situations to Consider

The best roof coating for your building will depend on location and structure. In addition, you must consider preferences, i.e., ease of maintenance, longevity, energy savings, etc.

In general, though, here is a breakdown of the situations you should consider when choosing a roof coating:

Extreme Heat: If you live in a region prone to excessive heat, you will want a highly reflective coating material. Usually, you will want a reflectivity rating of 85% and up. This usually includes acrylic and silicone roof coatings. However, extreme heat conditions may also call for suitable emissivity, which measures the material’s ability to release heat once it is absorbed.
High Foot Traffic: If you have a lot of foot traffic on your roof, you will probably need a roof coating with high solids by volume content. The higher the solids by volume of a roof coating material, the former once the application dries.
Excessive Rain: You will want a roof coating material with a meager permeability rating for extreme rain conditions. This will give you the best shot at avoiding leaks and water damage. Butyl coatings are typically suitable in these conditions.

Final Verdict

Opinions differ on the best roof coating of 2024, and there is no one-size-fits-all solution. However, silicone and acrylic roof coatings are generally considered high-quality coatings. Make sure you consult with a licensed and insured roofing contractor before investing in any coating application.

Oct '21

5 SEO Tips for Houston, TX Roofing Companies (2024 Update)

Optimizing your Houston roofing company on Google is a tall task. With a population of 2.31 million, Houston represents one of the most competitive markets for roofers.

Implementing SEO for roofers requires consistency, patience, and precise tactics.

As an example, let’s research the keyword: roofing services houston.

Screenshot of Keyword Research From Moz on The Keyword: Roofing Services Houston

As you can see, the keyword generates nearly 50 searches per month with a difficulty of 27.

The good news is that the keyword volume is lower than the number of people searching for the term each month. The bad news is that 27 is a severe difficulty for a local keyword.

So, how can you rank on the first page for this term and others like it?

Below, Roofer’s Guild outlines 5 SEO tips for Houston roofers.

Table of Contents

1) Establish Regional Authority

Roofing companies think they can rank in every nearby service area by creating a page with the city name. Unfortunately, that strategy doesn’t work. However, if you establish regional authority, pages within the said region can and will rank on page one.

The secret to gaining authority is deep linking. First, you must create inbound links from authoritative local domains in the Houston area. For example, a Houston-based parts supplier linking to your website is a massive indicator of regional relevance. Get as many of these links as you can.

Secondly, craft your location page around local identifiers like landmarks, cultural vocabulary, and notable references. Finally, ask yourself the question, would a Houston resident feel like this page represents their needs?

2) Publish Social Proof

Google gets closer to imitating user responses each day. So, the best way to prove your relevance in Houston is to publish social proof highlighting your work. For example, verified reviews from customers in Houston should appear on your website and the appropriate pages.

In addition to publishing reviews, it would help if your website featured proof of your jobs in the Houston area. Different types of roofing software can help you automatically publish your field jobs on the corresponding pages.

Finally, be sure to include any local badges or awards your company received. Any local recognition will help build local authority for your business.

3) Hire a Local SEO Company

Does your existing SEO provider reside in Houston? How about the state of Texas? If neither is true, you might consider investing in a Texas-based digital marketing service.

Like anything else, regional marketers are better at marketing in your region. While national SEO providers might think they understand the Houston SEO landscape, specific nuances evade their frame of reference.

There are dozens of high-quality roofing SEO companies to consider when investing. Be sure to research their city and state to know which company best serves your local SEO needs.

4) Interlink Local Content

We touched on the importance of inbound links from locally relevant external domains, but don’t forget about internal links. For example, by writing several pages and posts about Houston, TX, roofing services and linking them to one another, you can establish regional authority internally.

One of the best ways to implement this content strategy is through blog posts. Your site should already have a roofing services page along with pages for subsets of roofing services, like tile roof repair.

To supplement those pages, write blog posts relating to Houston consumers. For example, 7 Common Roofing Problems for Houston Homeowners.

Once you publish several of these posts, make sure to link them to one another and your service page. As clusters of content showcase regional relevance, search engines begin to designate your site as an authority in that area.

5) Evaluate your Business Address

Many roofing companies fail to realize that their exact business address determines where they appear on Google Maps and Google Maps 3-Pack searches. Proximity is the #1 ranking factor for local Google My Business listings, and your specific map marker makes all the difference.

Ask yourself, are you located within the city lines or on the outskirts? Is your address in the middle of the city or right on the line to another city?

If you find your address unfavorable for local SEO, consider buying office space in a more convenient area and re-verifying your GMB address.

Some roofers list their Google listing as a service area business (SAB), which publicly hides the address. However, keep in mind that Google still uses the address for ranking purposes, whether it’s public or not.

Other SEO Factors to Consider for Roofers in Houston

While the tips above are the fastest way to get more local customers through SEO, many other factors will come into play. At Roofer’s Guild, we deal with SEO, digital marketing, and other promotional services all the time. Check out the other factors below:

Domain Name

Believe it or not, domain names still make a difference. For example, a domain with Houston in the exact text has a better chance of ranking than one without the city name. So, while you shouldn’t let a lack of the city name deter you from ranking, you should consider adding it if you buy a new domain.

A city name is unnecessary if you already have a domain with good age, authority, and brand recognition. However, if you are starting in the roofing business or your existing domain lacks the qualities below, consider purchasing a domain with Houston in the name.

Don’t go off buying a new domain just yet, as there are several factors to consider first.

Domain Age: How old is your existing domain? (the older, the better)

Domain Authority: What are your DA metrics? (Moz, Ahrefs)

Brand Recognition: Does your domain include your brand?

Including “Houston” within the domain name creates an SEO advantage but is not a magic bullet.

Best-Of Lists

You have probably seen best-of lists on Yelp and other popular websites near the top of search results for local roofing terms. For instance, search for houston tx roofing company and notice the top five results are all lists from established domains.

Appearing on these lists helps your SEO in general and can get you extra business from referrals. The most effective way to appear on these lists is to generate as many reviews as possible from satisfied customers and spread them to different review platforms.

The other option is to publish a best-of list on your website. Depending on how strong your domain is, you might be able to rank for a list. Remember to mention competitors to establish topical relevance for a list-based article.

Best-Of Roofing Lists on Google Search Results

Appearing on best-of lists through 3rd party websites can also help you rank better on Google Maps.

Reputation Management

We touched on reviews when outlining how best-of lists influence local SEO. However, affecting best-of lists requires strong reputation management. You must have profiles on all the most popular review platforms, along with consistent NAP information about your roofing business.

Focus on acquiring reviews on Google, Facebook, Yelp, and HomeAdvisor. Software tools can help you automate review requests and generate direct links to various platforms. Of course, don’t forget to ask for reviews in person, too.

In the process of generating reviews, you inevitably run into some negative feedback. For example, an irritated customer might leave a one-star review on your Google My Business listing, lowering your aggregate rating. Don’t panic. Respond professionally and move on.

Google My Business Reviews For Houston-TX Roofer

Reviews are a direct ranking factor for Google Maps and the Google Map 3-Pack.

Houston SEO Services from Roofer’s Guild

Need help implementing the tips listed throughout this post? Roofer’s Guild offers SEO services for Houston roofing contractors. Our SEO system results from decades-plus worth of testing and implementation with some of the top companies in Texas.

Our services include website design, on-page SEO, content marketing, and reputation management. Additionally, we ensure local roofers appear within the local Map 3-Pack and on organic results.

Best of all, we include a free tool with our services that helps roofers showcase their jobs within local service areas. We look forward to helping you achieve business growth.

Oct '21

How To Supplement a Roof Claim (w/Roofing Supplement List)

Blog Cover For How To Supplement a Roof Claim

Understanding The Roofing Claims Supplement Process

Whether you are a homeowner who has recently sustained damage to your roof or a contractor working with an insurance company, it pays to know the most commonly omitted items from claims.

A lot of times, it’s just a harmless oversight. Other times, adjusters are trying to get away with paying out as little as possible for their company. In either case, it can be a nightmare for both homeowners and contractors.

In our never-ending quest to provide contractors and consumers with helpful resources they can use in the real world, we have put together a quick guide on how to supplement a roof claim.

Not only will the following items make it so you get your customer the most insurance assistance, but it will also make the claims process go quicker.

Believe it or not, some insurance companies will request what they deem to be missing information. Therefore, it is beneficial to know how best to supplement your roofing claim to ensure a speedy (well, as swift as possible with insurance companies) claims approval.

Below, Roofer’s Guild outlines a roofing supplement list, along with tips for maximizing your insurance process.

Key Takeaways

Work With an Experienced Contractor

Take Lots of Pictures

Share The Estimate

Table of Contents

Roofing Supplement List

Gable Cornice Strips

One of the best ways to supplement a roofing claim is to include detailed information about the gable cornice strips. Unfortunately, because these roofing components aren’t readily visible with a cursory inspection, many insurance adjusters will omit them from their estimate.

Even when they seem to be intact, the cornice strips will have been damaged by a storm in many cases. In any case, it is best to replace these strips to stay up to code in most states.

If you are a contractor or a homeowner, ensure that your adjuster has not left gable cornice strips off as one of their line items. If so, you should ask your contractor to check them out or ask the adjuster to take a closer look and at least include them as one of the line items.

The Drip Edge

The drip edge is another roof component that frequently gets left off of adjusters’ reports. The drip edge comes into play when shingles need to be torn off to be replaced.

The problem is that some insurance adjusters will argue that you don’t also need to replace the drip edge when you replace adjacent shingles. However, whether they are damaged in a storm or not, drip edges aren’t very durable.

If they are intact after a storm, chances are they won’t be reusable if they have to be removed to replace shingles.

If starter course shingles don’t have to be replaced as part of your roof repair claim, you probably don’t have to worry about the drip edge unless they are visibly damaged. However, if the water & ice shield has been tucked under the drip edge, the drip edge should also be replaced.

Flashing

All the flashing on your roof should be thoroughly inspected and included in the adjuster’s report, especially step flashing and end wall flashing. The problem is that it may seem like these types of flashings could be easily reused at first glance.

What most adjusters don’t realize (or choose to ignore), however, is that face-nailing flashing will generally render it unsuitable for reuse. That’s because the previous nail holes will pose a leak risk no matter how snugly the new nails fit inside the holes.

The whole purpose of flashing is to shore up any potential weak points where water can permeate. Reusing flashing is, therefore, counterintuitive in almost every scenario. Be sure that your adjuster’s report includes headwall flashing, end wall flashing, and step flashing in particular.

Starter Course Shingles

Start course shingles aren’t your ordinary shingles. It takes more time and labor to install them as opposed to field shingles. During insurance claims, the problem that arises is that adjusters will count the cost of new starter course shingles in the waste material for regular field shingles.

Adjusters assume that the contractor will make starter course shingles from regular field shingles and save a few bucks. As you can imagine, this often results in a disconnect between adjusters and contractors.

The fact is that some shingle materials are tough to convert into starter course shingles. In the first place, it takes more time and skill to install starter course shingles (yes, even manufactured starter course shingles), so if your adjuster leaves it out of the estimate, you will be missing some money because the contractor will likely charge more for the work.

For this reason, you have to make sure that the adjuster has included starter course shingles in the estimate (both the material and the labor for it) or risk having your repairs held up.

General Tips for Supplementing A Roof Claim

We have covered parts of a roofing system you should include in the adjuster’s report. Still, more goes into supplementing a roof claim than that. So here is what you need to know about supplementing a roofing insurance claim before even looking at an estimate:

Work with an Experienced Contractor: For contractors, we always advise getting to know the insurance claims process – it’s a huge aspect of the business. For homeowners, we strongly recommend hiring a roofing contractor with years of experience with roof insurance claims. That is the best way to ensure that any estimate you get will align with the required work.

Take Lots of Pictures: Whether you are a contractor or a homeowner, you can never take too many pictures of the roof. The best way to document any aspects of the roof that we covered in the previous section is to take pictures of them. Pictures will be your most substantial evidence when supplementing a roofing insurance claim.

Share the Estimate: Contractors must see the actual insurance estimate and review it thoroughly before doing a lick of work. Homeowners typically have it included in the estimate and are advised to share the estimate with any contractor they hire. Getting on the same page with your contractor and your insurance company is imperative to the process. It will help protect the homeowner against inadvertently committing insurance fraud and is the best way for contractors to determine whether further supplementation is needed.

Oct '21

Roofing Email Templates (w/Free Downloads)

When it comes to roofing email templates, there’s no magic bullet. Writing effective templates takes practice and attention to detail. Ultimately, you must achieve two things:

Pique the recipient’s interest immediately

Hold the recipient’s interest through the pitch’s duration

No pressure, right? Wrong. Roofing salespeople must achieve both measures in only a couple of sentences and come across as genuine and helpful in the process.

How To Avoid Low-Performance Email Templates

If your roofing company struggles with email marketing, you aren’t alone. Unfortunately, the numbers don’t lie; less than 25% of prospective customers open sales emails.

Moreover, of those who do open emails, less than 15% read through them in their entirety. The good news is that avoiding a few common pitfalls can increase that percentage imminently.

Keep it Short & Concise.

A catchy subject line may cause an open but sustaining the reader’s attention becomes challenging.

Unfortunately, most roofers fall into the trap of producing long-winded emails that bore the recipient to tears. Many times, such emails get marked as spam, thus blacklisting your address from that user.

Provide a Value Proposition

Email openers must have an incentive to read through the email and take further action. One major pitfall is failing to offer any value to the reader, such as a discount or free estimate/inspection.

If the consumers have no incentive to acknowledge your email, they won’t.

Personalize Your Subject Lines

The main reason people don’t open emails is that they look like spam. Lots of roofing companies fall into the trap of not personalizing their subject lines.

If you don’t address the recipient by name, they may very likely consider it spam before ever opening your email.

Writing Roofing Emails That Get Opens and Responses

To generate the combination of high open rates and high response rates, roofing companies should follow Roofer’s Guild’s five-part structure system for email templates.

Feel free to steal our strategy and make it your own.

Introduction / Opener

The first line must address recipients by name and clearly inform the reader about the email’s purpose. Focus entirely on the reader, and avoid talking about your roofing company at this point in the email.

Offer / Proposition

Empathize with the prospect’s problem or pain point while simultaneously providing an incentivized solution. For example, acknowledge their roof’s hail damage while offering a free, no-risk inspection.

Trust / Social Proof

In addition, you’ll want to strengthen your value proposition by showcasing your customer reviews on Google My Business and Yelp.

Provide direct links to your reviews, which you must acquire before launching your email marketing campaign.

Close / CTA

Conclude your email by closing the deal and providing an urgent call-to-action (CTA) for the reader.

Your CTA must be simple and easy to respond to, such as a simple yes or no response, so users don’t have to overthink it and won’t take time to ponder their answer.

Authority Push / Signature

The fourth step is more critical than roofing companies realize because it pushes your pitch over the top.

You must establish authority and credibility with your signature by signing your name, company name, and a link to your website. Feel free to include social and review links, as well.

Other Email Template Factors to Consider

Roofing professionals should avoid relying solely on templates when launching their email marketing campaigns.

While templates are a great starting point, they can’t solve all your challenges without extra work.

So, before blindly mass sending a templated email to your entire list, consider some of the other variables that come into play.

Adhere To CAN-SPAM Regulations

The CAN-SPAM Act applies to all commercial messages, not just bulk emails. Follow these seven rules to avoid heavy fines and unethical email marketing campaigns.

Don’t Use False Header Info (From, To, Reply-To, Etc.)

Don’t Use Deceptive Subject Lines (Click-Bait)

ID Your Message as an Advertisement

List Your Location

Provide Opt-Out, Unsubscribe Options

Honor Opt-Outs Immediately (Remove Opted-Out Users From Your List)

Monitor 3rd-Party Email Marketing Teams, Tools, and Behaviors

Templates Can Help Scale Your Campaign

Templates work best for messages that you can repeat to a large consumer base.

For example, if one of your email lists shares common goals, email templates can save you time and resources while acquiring new hot leads.

On the other hand, cold outreach emails are better suited for personalization.

Trial and Error Remains Necessary

Testing your open rates with various templates remains a top priority for any business. However, what works great for one roofing company may not translate across the board.

Why? Because roofers operate in different regions with different clientele. Ultimately, it would help if you honed your templates to fit your target audience.

Build On Existing Templates

A template exists to be altered, expanded and improved. With this in mind, tweak your email templates to get better results and use A/B testing to determine wins and losses.

Then, steal our free templates and alter them as you please.

Sometimes, the most challenging part of an email is the structure, which a template can provide off the bat. From there, tweak the language to fit your voice.

A “Perfect Word Count” Does Not Exist

Don’t get caught up in email word counts for your templates. While concise templates produce the best results, the precise word count is irrelevant.

If you’ve heard of the 100-word threshold, know that’s simply an arbitrary number made to satisfy the human brain’s need for round numbers. One hundred and one words won’t hurt you, nor will 99.

Free Email Templates for Roofers

Download The Commercial Roofing Email Template

Download The Residential Roofing Email Template

Download The Hail Storm Roofing Email Template

Sep '21

6 Great Roofer Email Marketing Tips That Get Results in 2024

Roofing email marketing is a popular promotional tactic to generate leads in 2024. However, as more consumers get hit with daily spam emails, standing out amongst the masses becomes a greater challenge. However, if you master email marketing, you can convert prospects at an impressive rate.

As a roofer, you must attack lead generation from every angle – grass-roots marketing, SEO, word-of-mouth referrals, and roofer email marketing. For instance, email marketing is still one of the most effective ways to keep in touch with your customers and gain new ones.

Consider the following statistic: 99% of people with email accounts look at their inbox daily. In marketing, you want to go where the people are – and email is undoubtedly where they spend their time. Studies show that some people check their email 20 times a day.

So, it stands to reason that email is a powerful marketing tool for roofers. Still, you have to know how to use it. Roofer’s Guild shares some of the roofing industry’s most effective email marketing strategies in the following post.

Table of Contents

1) Create an Email List

To get started with roofer email marketing, you must compile a list of email addresses. Then, create valuable content assets like white papers, coupons, or digital downloads and exchange them for users’ email addresses or contact info.

Downloadable content is one of the most effective ways to generate an email list. Finally, offer guides on your website in exchange for user emails.

The guides could be on winterizing your roof or what to look for when inspecting your roof. You can also create a white paper design on helpful topics like how much a roofing replacement should cost based on the materials used or how to spot a roofing leak.

Then, once you have people downloading your content, gather all the contact information they submit for the content and create an email list.

If you can, try to track what content the people are downloading. You can use this information to personalize their emails and make your email marketing campaign more effective.

Personalized emails are 26% more likely to be opened than non-personalized emails.

Source: AWeber

2) Make Personal Content

Personalized content is much more effective in email marketing campaigns. Since 45% of all email is spam, it’s essential to distinguish yourself as a legitimate service. You have to start by segmenting your email contact list—separate email addresses based on the interaction you have already had with the user.

For example, suppose you have someone who downloaded a white paper you offered on the new homeowner roofing checklist. In that case, it’s probably safe to say that the person who downloaded the white paper is a new homeowner.

Or, if you got the email info from someone who recently requested a roofing quote, you can segment those emails based on their apparent interest in upcoming roofing work.

Your categories will vary depending on the content and services you offer. The important thing is that you segment emails so that you can send each segmented list targeted content.

For example, those who requested a quote for roofing work would probably benefit from emails about upcoming promotions or service discounts.

Create email content that will be useful or of particular interest to the customer based on their interaction with you or your website, making customers more likely to:

Open your Email
Click through to your website
Convert into a customer

3) Follow Up

It’s a bit counter-intuitive to think that “hounding” your customers is an effective email marketing strategy. But the numbers don’t lie: subsequent follow-up emails have a response rate of up to 27%. Follow-up emails typically have higher response rates than the initial email.

While you never want to inundate your customers’ inboxes, sending follow-up emails based on their recent interests is a great way to keep in touch with them and increase brand recognition. Follow-up emails don’t always have to be personalized – though that is the best strategy.

You can also keep in touch with customers and remind them of your service through a general newsletter.

4) Utilize Email Automation

If the tips we have discussed up to this point seem a little intimidating and time-consuming, you’re right. The fact is that launching an effective email roofer marketing campaign is an involved process. That’s why it helps to automate things.

Using a professional email marketing platform can be a big help, especially if you start with roofer email marketing.

These professional platforms can provide you with email templates that you fill with your content and your company’s information. They can also help automate some of the segmenting duties for your email list.

One of the best things about modern email marketing platforms is scheduling when emails get sent, saving you time and effort.

Just be sure that your chosen platform can handle the volume of emails you send out every month.

Selecting a service that provides a robust customer relationship management tool is also helpful.

Source: AWeber

5) Leverage Customer Reviews

If you have been in business for over a year, you probably have several customer reviews. You can use these reviews in your email marketing campaign to boost the perceived credibility of your roofing company.

Including customer reviews in your emails is an effective marketing strategy because consumers will read customer reviews of your business anyway. If they are considering hiring you, they will do their research by reading customer reviews.

So why not bring the reviews to them? It’s a good way of controlling what the consumer reads about your business. You can pull good reviews from your Google My Business page, Yelp, or any other customer review platform.

Implanting customer reviews in emails is also an excellent linking opportunity. For example, if a particular customer review mentions your roofing inspection service, you can embed a link to your website’s roofing inspection service page.

Of course, you will want to make the content as personal as possible. So, if you can, ensure the reviews pertain to a product or service that the recipient seeks.

Roofing On-Site Reviews Example (Screenshot)

Nothing helps build trust faster than positive feedback from other customers.

6) Increase Engagement With Video Content

Engagement is vital to a successful email marketing strategy, and relevant video content is one of the best ways to increase it. Consider producing job completion videos, timelapse videos, and video testimonials to include in some of your email campaigns.

When paired with proper customization and segmentation, video content can considerably boost your email engagement rates. Furthermore, email campaign tools allow roofing companies to track subscribers’ interactions with each video, providing valuable data to refine email campaigns.

While video content can be a true benefit in email marketing, it can also be a deterrent if misused. For example, low-quality videos will decrease engagement rather than increase it. Also, videos not displaying correctly on mobile devices will frustrate mobile users and reflect poorly on your roofing company.

As a result, ensure your videos are optimized and ready to engage your email subscribers.

Acquiring Roofing Leads Through Email Marketing

Each of the five suggestions above helps roofers achieve success through email marketing. But what does success look like for email marketing campaigns? The answer comes in the form of lead generation.

Of course, metrics like open rate, unsubscribe rate, and follow-up rate all provide insights into your email marketing campaign; the result is leads. As more people consume well-developed marketing strategies, you will begin to acquire prospective roofing customers.

At Roofer’s Guild, we help roofing contractors acquire exclusive roofing leads using our various systems and techniques honed over a decade in the plant’s highest-leverage roofing marketing space. Contact us today to learn more.

Sep '21

6 (Tips + Ideas) to Master the Art of the Roofing Sales Pitch

Mastering your roofing sales pitch will have the fastest and most tangible impact on your business than other skills. However, not everyone is a natural-born salesman.

You can follow a general formula to give yourself the best shot at closing a roofing sale. Some of what we will be discussing in the following post is simply common courtesy – the basic tenets of interpersonal interaction that will at least start you off on the right foot.

Others are unique techniques that your roofing contractors can use to close more roofing sales. In any case, all of the following tips will help you smooth out your roofing sales pitch.

Drone inspections promote safety for contractors and inspectors.

Roofing Sales Pitch Examples

Strong First Impression

Avoid Pushiness

Highlight Company Benefits

Find a Personal Connection

Discuss Financing

Provide Options / Alternatives

Table of Contents

1) Give a Respectful First Impression

When you drive up to someone’s property to discuss roofing services with them, you really have to be mindful of how you present yourself. It’s one thing to talk to someone on the phone – they can’t see what you’re wearing or your body language. It’s quite another thing to meet someone face-to-face.

That’s why you must be mindful of how you present yourself in person. Remember that you are representing your company as a whole when you meet with a potential customer.

Face-to-face interaction can go a long way toward establishing your company’s credibility. But on the other hand, an in-person meeting can be disastrous if you aren’t respectful.

So when you meet someone at their home during door-to-door canvassing, be sure to wear a clean uniform. Make sure that your truck or business vehicle is clean.

Ensure you’re not blasting loud music out of the car when you pull up to the house. Make sure that any forms or plans you have are ready and that you don’t have to fumble around for them.

2) Don’t Be Too Pushy

The best roofing sales pitch will educate potential customers, not push products or services on them. When you talk to someone about their roof, listen to their needs.

Listen to their pain points, and focus on how your roofing process will help solve that pain point. Avoid embellishing price points or rambling about how great your company is in the market.

Focusing on the importance of craft in your roofing sales pitch is also beneficial. Explain to the potential customer that your company emphasizes quality that will last.

Education is vital in swaying a consumer. When you have thoroughly conveyed the process and feel that they have a good idea of the work, they will feel more comfortable hiring you.

It helps to establish authority as well. That’s why it’s always a good idea to have in-depth knowledge of the service in question.

While some people may have good, thoughtful questions for you, do your very best to avoid responding with “I’ll have to get back to you on that” or “I don’t know.” Some perceive that response as a lack of authority and turn to a roofing contractor with all the answers.

3) Highlight the Benefits of Hiring your Company

There are over 70,000 roofing companies active in the United States today. That’s great for the industry, but what does it have to do with your roofing sales pitch?

We are trying to emphasize that your potential customers have more than their fair share of choices when it comes to hiring a roofer.

Discuss what makes your company better than the local competition. For example, maybe you offer more roofing material choices.

Perhaps you can complete a project faster than other roofers. Perhaps you offer free inspections or better labor warranties than others. Chances are there is something that you do better than the competition – or at least something that will make working with your company sounds enticing.

Take some time to think about what these aspects are before you go to talk to someone. In addition to educating the person on the roofing process, you should also emphasize the benefits of hiring your company.

4) Connect on a Personal Level

Salespeople tend to get a bad rap. One of the reasons people tend to distrust salespeople is that they know they are being paid to sell a product or service. So they feel that any interaction with the salesperson will be disingenuous. After all, they only care about making the sale.

It’s a difficult perception for any salesperson to overcome. However, it certainly can be overcome. The best way to get customers to let their guard down is by establishing a personal connection with them. Easier said than done, we know, but talking a bit about your personal life is often an effective way to develop a relationship.

Take a look around the property. See anything familiar? A dog? A cat? A basketball court? A car model that you recognize? Integrate these things into your roofing sales pitch.

You can also share a bit about yourself, including your history with the company and why you chose to work for them. Even talking about hobbies can be significant for a roofing salesperson.

5) Discuss Financing Options

Believe it or not, many homeowners aren’t even aware that they can finance roofing work. Mention that your company offers financing options, especially to prospects who seem on the fence with their decision.

Many roofing projects will give homeowners a sticker shock right off the bat because, let’s face it, many roofing projects are expensive. However, it can be beneficial to calm that shock by showing the homeowner some monthly payment figures instead of the whole lump sum.

6) Give them Options

The average homeowner is not a roofing expert. Most people don’t know what options are available to them in terms of roofing materials.

They may opt not to hire a company because the salesman did not present them with any choices they liked. In most cases, the salesman doesn’t show everything he has in his arsenal.

Your roofing sales pitch should include all your company’s options. If you have many shingle options, be sure that you have pictures and samples ready.

If you do metal roofing, be prepared to show the homeowner some examples. Offering the right option could be what closes the sale, so don’t forget to show them all the roofing options at your disposal.

Close More Customers

To close more customers, you have to get roofing leads. Here at Roofer’s Guild, we can help boost your lead-generation efforts, giving you more opportunities to close sales.

We specialize in marketing and lead generation specifically for small to midsize roofing companies, and we can help you get more customers.

Use the roofing sales techniques above to start converting more customers.

Sep '21

How to Sell Roofs Door to Door (6 Helpful Tips for 2024)

Door-to-door roofing sales may seem obsolete in 2024, but it is still one of the most effective ways to close roof sales and get your name out there.

Sure, learning how to sell roofs door-to-door takes literal legwork and some interpersonal skills, but people still appreciate the face-to-face interaction they get from any home service company.

Key Takeaway

Credibility is vital in the roofing business. Face-to-face communication is one of the most effective ways to establish credibility. It lets people see that your words are in tune with your body language.

Still, door-to-door roof sales are notorious for being challenging. Not everyone will react favorably to a stranger ringing their doorbell.

In the following blog post, Roofer’s Guild will explain how to sell roofs door to door effectively in 2024.

Table of Contents

Tip #1: Get To The Point

Don’t take too long to get to your point. Believe it or not, most people aren’t interested in spending a significant portion of their day in idle chatter with strangers.

People will tell you that you are a salesman when you come to the door, so don’t waste their time. State your name, the company’s name, and your sales point right off the bat.

Bonus Tip: it can be constructive to rehearse your door-to-door roofing sales pitch – especially the greeting where you state your name, your business name, and why you are there.

Tip #2: Adapt as Needed

While it’s a good idea to have part of your pitch rehearsed, don’t be a robot. Remember that one of the most effective door-to-door sales tactics is finding the pain point of the potential customers. That means you must converse with them and listen to their roofing needs.

You may be able to steer the conversation a bit by observing certain things about their roofs. In general, though, the goal is to listen to customers and let them talk about their roofing concerns.

Once they mention their concerns, then it is time to provide your solution. If they can’t remember their last roof inspection, note that you offer a roofing inspection service. If they mention concerns about the effect of extreme weather on their roof, note that you specialize in storm roof repair.

Next, take a look at the state of their gutters. If they require cleaning or repair, steer the conversation toward them and mention that your company offers competitive gutter cleaning and repair rates.

The point is to adapt your pitch to the needs of the customer. Of course, you may not always be able to do this.

After all, you can’t just lie and say you offer a roofing service that the customer needs even though you don’t. But more often than not, you will find some roofing needs that you can fill for potential customers.

Tip #3: It’s About Getting Leads

Of course, you always want to try to close a sale. However, there is a secondary purpose: generating leads. Leads are vitally important to your roofing business, and you need as many as you can possibly get.

You should already be implementing SEO and digital marketing strategies to generate more roofing leads online, but selling roofs door-to-door is a golden opportunity to generate leads even if you can’t close a sale.

Consider the neighborhood of a worksite you are on. Your customer’s neighbors are excellent lead prospects because their roofs are prone to the same problems. They are likely to need roofing services soon, too, right? So go ahead and knock on their doors and ask them about the state of their roofs.

Even if they aren’t interested, you can ask to leave your card with them just in case they need any roofing work in the next year or two.

Tip #4: Be Polite

Being polite when you knock on someone’s door and try to sell them anything is a given. What we’re talking about, though, is to be polite even in the face of rudeness.

Remember that many neighborhoods these days have their own social media groups, and word can get around quickly of a rude door-to-door roof salesman.

Plus, if you return rudeness with rudeness, you will have no chance of converting that customer in the future.

Tip #5: Use Storm-Chasing Apps

Part of being an effective salesman is knowing which areas are prime for business. If you want to know how to sell roofs door to door effectively, you have to know where people are most likely to buy.

A storm-tracking app could be highly effective. A good storm-tracking app will let you know which areas have been recently hit with hail or other kinds of storms.

Remember that people will be looking to shore up their roofs as soon as possible after the storm, so it could be highly profitable for you to eliminate the need for their search by showing up to their property.

Tip #6: Be Honest and Transparent

The best salespeople are usually the ones who are more introverted and less salesy. Most homeowners can detect B.S. since they can access online reviews and neighborhood forums announcing when roofers are going door-to-door.

If you cut through the B.S. and lay out an honest assessment of your services, your chances of a conversion increase exponentially.

Remember that some people won’t answer the door regardless. Some may even threaten you to get off their property and insult you personally. While such behavior is not common, it does happen to roofers. The best you can do is promote your roofing company authentically in a way that addresses their needs.

Sales can be a tough job, but somebody has to do it. At Roofer’s Guild, we encourage business owners to try door-to-door sales before they ask employees to do the job. Once they understand what goes into the process, they can hire people who are well-suited for the position.

Sep '21

6 Best Roofing Directories to Join in 2025 (for Free Citations)

Finding the best roofing directories for your business is not a one-size-fits-all proposition, as your specific niche and location may impact which directories can most benefit your brand.

You might wonder what the big deal is about being listed on a roofing directory site in the first place.

Here’s why: Having your roofing business listed on review sites contributes to reputation, brand recognition, and SEO for roofers.

With this in mind, let’s take a look at the top six directories for roofing companies in 2025:

1) Google Business Profile

Google Business Profile is still the most important directory for roofers and most other industry professionals. The reason is quite simple: 246 million Americans use Google every day. And if you don’t think that Google prioritizes its services and directories on relevant searches, you are sorely mistaken.

The sheer number of Google users makes Google Business Profile a must for roofers. For example, consider the following statistic: the local Map Pack appears on the first page of search engine results nearly 30% of the time.

Why is that important? Because your Google Business profile is the surest way to make it into the local map pack for relevant local searches. Having a Google Business profile will almost certainly increase the online visibility of your roofing company.

Like with the other best roofing directories, it helps to have as many reviews on your Google Business Profile as possible.

In addition, uploading high-quality photos relevant to your business and services, providing a thorough description of your company, and listing service hours, service areas, and contact information will also help your company appear in more searches.

2) Better Business Bureau

The Better Business Bureau may not have a fancy website or allow you to customize your business profile very much. However, people still turn to the BBB for honest information about businesses.

The BBB is on our list of the best roofing directories because it is reputable. People know that it’s respected and use it to do the necessary research on companies they are thinking of working with or patronizing.

The BBB uses a grade scale (A to F) based on specific customer complaints criteria. They also allow customers to submit a star rating (1-5 stars). In addition, the BBB directory will enable customers to leave company reviews. The company can also respond to these reviews.

Being listed on the BBB website is an excellent way to make your roofing company appear more reputable.

People tend to be suspicious of companies not listed on the BBB directory, as the BBB serves as the standard for reporting on business practices. Not being listed with the BBB could be costing you leads and customers.

3) Houzz

Houzz is an excellent directory if you are in the home services industry. Initially, Houzz helped consumers connect with reliable home service professionals. Since its inception, Houzz has evolved into almost a social media platform for the home service industry.

Not only can customers leave reviews of your company on Houzz, but you can also use it to network with other home service professionals. For example, you can reach out to other roofers or home service companies on Houzz and ask that they display some of your images on their profiles.

Houzz also allows for direct discussion between consumers and service providers, and anyone can participate. So you can answer a customer’s question on another company’s profile and gain more leads that way.

Of course, your Houzz profile will allow you to upload your images and let your customers leave reviews. Houzz has 2.5 million unique users, making it one of the internet’s most popular home service directories. The community is bustling, so it’s a rich source of leads and a must for roofers.

4) Angi

Remember Angie’s List? Angi works the same way – the company re-branded. Angi is one of the best roofing directories for you to be on because customers have to be verified before leaving a review. That means you can’t falsify reviews on this directory.

Verification is beneficial for both consumers and companies. For consumers, it means that they can rely on the information in reviews submitted on Angi. It means that companies don’t have to worry about being reamed by a spam bot or an ill-willed consumer.

Angi does an excellent job of keeping everyone honest, and it’s free and easy to set up an account. The platform grades businesses on an A-F scale, and of course, Angi allows users to provide detailed descriptions of their experience with a given company.

5) Facebook

Facebook is a powerful forum, much in the same way that Google is: the sheer volume of users.

For example, Facebook ratings and reviews appear on your business’s Facebook page (your business should have a Facebook page). It allows people to give your company a star rating and leave an optional review.

54.6% of Facebook users reported using the platform to get business or product information. That may not seem like a lot, but Facebook still boasts more than 2.8 billion monthly users.

Encouraging your followers and customers to leave a review for your company on Facebook is a good strategy for social media marketing. It will help establish authority for your business and increase visibility among the friends and family members of your current customers and followers.

Charlotte Reputation Management Screenshot from Facebook

6) Porch

Porch is a unique directory because it focuses on the specific projects of its users. So, for example, someone can post a project for their home, and you can reach out to them and offer your services.

Users can also reach out to you directly when you set up your account, even if you have not offered your services for their project. Setting up your profile is free, but they also have paid subscriptions that give you access to more features.

More Roofing Directories for Contractors and Companies

While the top six directories provide the most value to your roofing company, it also helps to list your business information on additional directory platforms.

Below, you can find a list of several of the best roofing directories that accept submissions from legitimate roofers.

EBusinessPages

Apple Maps

HubSpot’s Solutions Directory

Hub.biz

LinkedIn Company Directory

Finduslocal.com

Yelp

Spoke

Foursquare

Fyple.com

Nextdoor

eLocal.com

GoLocal247

YellowBook.com

2FindLocal

MapQuest

Just Landed

Local.com

USdirectory.com

My Huckleberry

Cylex US

BOTW

Lacartes

Brownbook.net

Dun & Bradstreet Business Directory

Call Up Contact

Hotfrog

Cybo

Opendi.us

Yellow.Place

ExpressBusinessDirectory.com

City Squares

Bizhwy.com

Bing

Merchant Circle

Yahoo! Local

Yellow Pages

iBegin

Tuugo.us

Thumbtack

ChamberofCommerce.com

EZlocal

Manta

ShowMeLocal

Neustar Localeze

Sep '21

5 Methods to Generate Roofing Leads in Denver, CO

Roofing lead generation is an important aspect of all local roofing businesses, but the methods for maximizing customer inquiries vary significantly.

For Denver roofing companies, variables like climate, competition, employees, and brand recognition all influence your ability to generate roofing leads consistently.

If you feel like your business has fallen short of its lead-generating potential, consider the following list of tips for getting more roofing leads in Denver.

1) Partner Up

Forming business partnerships can open you to a new demographic of leads. Think about local businesses you often encounter in your work as a roofer. Real estate agents and local hardware stores are good places to start.

Reach out to these business owners and offer your services and promotions. For instance, you can ask the local mom-and-pop hardware store that you frequent for your supplies if you could leave your cards on their checkout stands or if they can include a link to your site on their website.

Partnering up with real estate agents or companies can be incredibly lucrative. For example, you could offer their services for roofing inspections, and in return, they could refer their clients to you.

Real estate agents are always in need of roofing services anyway, so reaching out to a local agent or two is a good lead-generation tactic in and of itself.

2) Get More Reviews

Online reviews have become a commodity for businesses in the digital age. Studies have shown that most consumers will read at least one review before purchasing a product or service – some polled consumers reported that they read more than ten reviews before making a decision.

People look to online reviews to see what kind of experience they can expect from roofing companies. In addition, reviews help with visibility; the more reviews you have to read online, the more people will see your business.

But how do you get more reviews? It would help if you started by starting a Google My Business profile for your roofing company. It’s free and easy and will instantly increase the online visibility of your business if you don’t already have a profile.

Of course, it helps to be as present as possible on review sites like Houzz, Angi’, and Yelp. However, investing in reputation management tools is also a great way to get more reviews and leverage your current ones to generate more Denver roofing leads.

3) Invest in PPC

PPC stands for Pay Per Click. It’s a form of online advertising in which you only pay when someone clicks on your ad. While PPC advertising has caught some flack over the years for being “unsustainable” or a black hat form of marketing, it can give your company a shot in the arm regarding leads.

PPC ad campaigns can be beneficial if your roofing business is new. PPC ads are a great way to increase visibility in your local market. The best thing about them is that they can target specific audiences.

In other words, you can make it so that your PPC ads show up only for people who have searched for or otherwise showed interest in roofing services.

Another good thing about most PPC ad services like Google Adwords is setting a strict budget. This way, there’s no chance of accidentally going over your advertising budget. Setting a low budget at first is an excellent way to save money and see how effective your PPC ad campaign is.

If you are getting a good return on your low-budget PPC ad campaign, you can think about increasing the budget for even more leads.

4) Trade Shows

The old ways aren’t dead. Trade shows are still a hotbed for roofing leads. While you must be more careful with them now that we live through a pandemic, trade shows are still a great way to establish industry connections and get B2B leads.

Trade shows can be beneficial if you happen to specialize in commercial roofing. Many other businesses attend trade shows, and you may find that most of your leads come from exhibitors rather than attendees. The Colorado Roofing Association still holds annual trade shows that are a must-attend for roofers in Denver.

You don’t even have to be an exhibitor to get roofing leads from trade shows. Just showing up and talking to other attendees and exhibitors could be enough to spark valuable business connections and gain Denver roofing leads.

5) Local SEO

Roofing is most certainly a local business. As a result, if your current SEO strategy doesn’t emphasize your local market, you are probably wasting money.

Targeting longtail keywords that include “Denver, CO” or an even more specific neighborhood is an excellent first step for local SEO.

Here are some other ways you can optimize for local SEO:

Create blog content that focuses on local news or events
Create different location pages for every area that you service
Get backlinks from local businesses and organizations
Optimize your site for mobile web browsers

There’s much more to local SEO, so it’s usually a good idea to partner up with an SEO agency to help you with the technical details.

Get More Denver Roofing Leads

Here at Roofer’s Guild, it’s our job to provide roofers in the Denver area and beyond with helpful resources.

Our industry experience means we can craft a specialized digital marketing campaign to help you get more leads and convert more leads.

In addition, we provide lead generation services to Denver-area roofing companies. So contact us today to get started.

Aug '21

Does Roofing Company Business Age Matter?

A roofing company’s business age matters for several reasons. First, companies that have sustained success for a period of 5+ years have developed business processes that work well enough to keep them in business.

Secondly, consumers largely gravitate towards established roofing companies compared to new ones. In addition, digital platforms like Google are making it easier for users to distinguish which companies have tenure with “years in business” labels on Google Business Profiles.

Key Takeaway

Roofing businesses with 5+ years of experience have developed sustainable business practices and can more easily sell services because of accumulated trust.

How Long Do Roofing Companies Stay in Business?

The average roofing company only stays in business for four years. As a consumer, this may not seem important to you, but it is just as important to you as it is to anyone considering becoming a roofing contractor. That’s because experience matters when it comes to choosing a roofing contractor.

Whether you are a contractor, prospective contractor, or consumer, you should be concerned with the question: how long do roofing companies stay in business?

After all, when you look up roofers in your area on Google, you are guaranteed to have no shortage of choices. However, the sheer volume of roofing companies currently in operation in any given city in the United States belies the average lifespan of companies in this industry.

Google Business Profile Shows a “Years in Business” Label for Roofing Companies

Why Roofing Business Age Matters

Tenure impacts business success for several reasons that concern both the consumer and the contractor. In the following post, Roofer’s Guild will show you why.

If you are a roofing contractor with the ambition to make it past that elusive 4-year mark, we can help.

Pricing

In one way or another, it all boils down to experience. However, this point has to do more with how a new contracting company prices jobs.

Many people don’t realize that roofing has a slow season in most regions of the United States. A seasoned roofer will know how to price jobs so that their company makes it through those quiet months.

A newer contractor may offer lower prices for a roofing job, but that may only be because they haven’t been around long enough to know that they need to retain enough earnings to carry them through the slow season.

You may still be wondering why this matters as a consumer. For example, let’s say you hire a roofer in the summer to build your new roof.

The company has been in business for a couple of years and just gave you the lowest bid. Now, let’s say a problem with your roof arises in the following January.

Unless the roofer you hired was wise beyond their years, they might not even be in business anymore. The fact is that many new roofing companies fail during the slow season because they didn’t price jobs prudently.

The warranty you got from your roofer in the summer will mean nothing if the business doesn’t last past the winter. You will be left high and dry – or, in the case of a leaking roof in the winter, high and wet.

Notierity

Being an experienced roofer is essential. More specifically, however, you need experience with your local market. Not every region of the country deals with the same kinds of roofing problems as others.

For instance, some of the most common roofing problems entail intense UV rays deteriorating roof shingles.

While on the other side of the country, the most common problems are hail storm damage in Florida. Where a roofer’s experience is vital to the contractor and the consumer.

A roofing company may have been in business for 20+ years but has only been operating in your local area for one or two years. If they lack the expertise to address your problems, it may be a regional ignorance.

On the other hand, as a contractor, your foray into a new market may cost your company if you don’t have specialized experience.

As a consumer, you have to ask how long the company has been in business, but how long they have been in business in your area.

As a contractor, you must carefully consider the pros and cons of entering a new market. Hiring local roofers could be a way to negate this danger, however.

Performance

Last but certainly not least, it matters how long a roofing company has been in business because it speaks volumes about the quality of its work.

Think about it: would you hire a company that has been in business for 50 years or 15 years to build your roof?

Experience matters because the longer you’ve been in business, the more consumers will perceive your company as one of quality.

Longevity speaks to a commitment to quality roofing work, good customer service, and responsibility. However, building trust and credibility takes years to establish.

That’s not to say that there aren’t any good and new roofing companies. On the contrary, the roofers, who are now considered 50-year veterans, started in year one, just like the latest contractors on the market. Still, a lack of experience requires the consumer to take a more considerable risk.

Marketing

Experience can matter from a digital marketing standpoint, too. For example, it can be challenging for new companies to get enough online reviews for customers to feel comfortable pursuing their services.

Online reviews go hand-in-hand with consumer trust. Most consumers read a six to ten reviews before deciding which product or service they should use.

Unfortunately, the fact is that newer roofing companies may not be able to get enough reviews to sway first-time customers.

Stay in Business Longer With Roofer’s Guild

If we have impressed anything upon you in this post, we hope this simple sentiment is that experience matters!

Here at Roofer’s Guild, we have vast digital marketing experience in the specific market of roofing. How long do roofing companies stay in business?

The answer to that could be the difference between an effective and ineffective digital marketing strategy.