How long do roofing companies stay in business? The answer to that question may shock you. After all, when you look up roofers in your area on Google, you are guaranteed to have no shortage of choices. However, the sheer volume of roofing companies currently in operation in any given city in the United States belies the average lifespan of companies in this industry.
The average roofing company only stays in business for four years. As a consumer, this may not seem important to you; but it is just as important to you as it is to anyone considering becoming a roofing contractor. That’s because experience matters when it comes time to choose a roofing contractor. So, whether you are a contractor, prospective contractor, or consumer, you should be concerned with the question: how long do roofing companies stay in business?
In the following post, Roofer’s Guild will show you why. So if you are a roofing contractor with the ambition to make it past that elusive 4-year mark, we can help.
Does Business Age Matter?
The simple answer is yes. It absolutely matters how long your roofing company has been operational for several reasons that concern both the consumer and the contractor.
In one way or another, it all boils down to experience. This point, however, has to do more specifically with how a new contracting company prices jobs. Many people don’t realize that roofing has a slow season in most regions of the United States. A seasoned roofer will know how to price jobs so that their company makes it through those quiet months.
A newer contractor may offer lower prices for a roofing job, but that may only be because they haven’t been around long enough to know that they need to retain enough earnings to carry them through the slow season.
You may still be wondering why this matters as a consumer. For example, let’s say you hire a roofer in the summer to build your new roof. The company has been in business a couple of years and just happened to give you the lowest bid. Now let’s say there’s a problem with your roof that arises in the following January.
Unless the roofer you hired was wise beyond their years, they might not even be in business anymore. The fact is that many new roofing companies fail during the slow season because they didn’t price jobs prudently. So that warranty you got from your roofer in the summer will mean nothing if the business doesn’t last past the winter.
You will be left high and dry – or in the case of a leaking roof in the winter, high and wet.
Being an experienced roofer is essential. More specifically, however, you need experience with your local market. Not every region of the country deals with the same kinds of roofing problems as others. For instance, some of the most common roofing problems entail intense UV rays deteriorating roof shingles.
While on the other side of the country, the most common problems have to do with hail storm damage in Florida. Where a roofer has experience is vital to the contractor and the consumer.
A roofing company may have been in business for 20+ years but have only been operating in your local area for one or two years. So if they lack the expertise to address your problems, it may be a regional ignorance.
On the other side of the coin, as a contractor, your foray into a new market may cost your company if you don’t have specialized experience.
As a consumer, you have to ask how long the company has been in business; but how long they have been in business in your area. As a contractor, you have to carefully weigh the pros and cons of breaking into a new market. Hiring local roofers could be a way to negate this danger, however.
Last but certainly not least, it matters how long a roofing company has been in business because it speaks volumes to the quality of their work. Think about it; would you hire a company that has been in business for 50 years or 15 years to build your roof?
Experience matters because the longer you’ve been in business, the more consumers will perceive your company as one of quality. Longevity speaks to a commitment to quality roofing work, good customer service, and responsibility. However, building trust and credibility takes years to establish.
That’s not to say that there aren’t any good and new roofing companies. On the contrary, the roofers, who are now considered 50-year veterans, started in year one, just like the latest contractors on the market. Still, a lack of experience requires the consumer to take a more considerable risk.
Experience can matter from a digital marketing standpoint too. For example, it can be challenging for new companies to get enough online reviews for customers to feel comfortable pursuing their services.
Online reviews go hand-in-hand with consumer trust. Most consumers read at least four online reviews before deciding which product or service they should use. Unfortunately, the fact is that newer roofing companies may not be able to get enough reviews to sway first-time customers.
Marketing Experience Matters, Too
If we have impressed anything upon you in this post, we hope this simple sentiment is that experience matters! Here at Roofer’s Guild, we have vast digital marketing experience in the specific market of roofing. How long do roofing companies stay in business? The answer to that could be the difference between an effective and ineffective digital marketing strategy.