Category Archives: Business

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Choosing the best roofing CRM for your company can be a challenge.

We know this all too well at Roofer’s Guild, as we consult with roofing contractors daily.

I recall chatting with Mike, a roofer from Nebraska whose company has been around for decades. The company started in his grandfather’s name, then went to his father, and now belongs to him.

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As we were shooting the breeze, Mike said frankly, “My grandfather’s CRM was a ledger book and a pen.”

He paused and then continued, “My father’s CRM was a Microsoft Excel application for MS-Dos.”

I quipped back, “Times sure have changed.”

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Our conversation was about the technological advancements in CRM or customer relationship management software, which, in 2025, have grown so sophisticated that they can be too complex.

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At Roofer’s Guild, our duty is to shape the industry’s knowledge of various CRM options.

Below, we break down eight compelling roofing CRM options for 2025.

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What is a Roofing CRM?

CRM stands for Customer Relationship Management. Usually, CRM refers to actual Customer Relationship software that helps streamline your interactions with customers and prospects (leads).

The bottom line is that if you are a roofing contractor, scaling your business will be tough if you aren’t using roofing CRM software. 

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The Best Roofing CRM Options

The great thing about CRMs for roofers is they have come a long way.

In 2025, roofing CRM can help you provide more accurate estimates quicker and easier.

You have to be discerning, though. Not all CRMs will be an excellent fit for your company.

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Let’s sort through some of the best options available.

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1) RoofSnap

RoofSnap is one of the coolest CRM software suites for managing a large number of customers and projects simultaneously.

RoofSnap will allow you to generate aerial roof measurements almost immediately.

Also, RoofSnap makes it very easy to manage supply orders and see where your inventory is. 

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The estimate builder feature allows roofers to use material inputs to produce custom estimates.

The documents generated from this software are visually impressive and detailed, satisfying even the most neurotic of us roofing professionals.

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2) JobNimbus

JobNimbus is a great CRM software suite for roofers because it was developed using insights from actual roofing industry experts.

We also love this software because it is straightforward to use. 

If you have never worked with CRM software before, JobNimbus is a great place to start because it is intuitive and user-friendly.

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While the more advanced features will undoubtedly require some learning, you can master the essentials in just a few hours of using the software. 

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3) PlanSwift

PlanSwift will be a great choice if you want to streamline the project bidding process and submit more bids overall.

PlanSwift allows you to change bids and project cost calculations on the fly. It’s also a great tool for being more precise with your project cost calculations. 

There are various features on PlanSwift, but you can tell that the developers were very focused on making project cost calculations as accurate as possible. 

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4) Pipedrive

Pipedrive has undoubtedly made a name for itself as a multi-industry CRM.

Its most famous feature is the pipeline visualization, which allows drag-and-drop deal updating.

The features continue to impress with sales process optimization, email sequence builders, and data-driven sales assistance.

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Pipedrive’s custom reports are visually impressive and provide valuable insights for sales reps and roofing business owners.

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5) Spotio

SPOTIO bills its software as sales engagement-oriented, emphasizing “field sales teams.”

One intriguing statistic from this software is its 46% increase in “rep productivity” for users.

SPOTIO users can utilize the sales intelligence feature to generate new prospects that require roofing services.

The app even includes territory mapping so your sales reps don’t work over one another in the field.

Perhaps most impressively, this software’s custom reporting features allow for an organized record of KPIs and opportunities.

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6) iRoofing

iRoofing is known primarily for its project estimation tool, which includes digital estimates and measurements.

Rest assured, this software also includes a detailed customer database and allows reps and managers to sort appointments and track project progress.

One of the most impressive features of iRoofing is its roof simulator, which allows roofers to simulate various roofing outcomes based on the estimated impact of various manufacturers and materials.

If that is not impressive enough, the app allows users to order materials directly through the app.

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7) HubSpot

HubSpot is not roofing-specific but is one of the most well-known CRMs for all industries.

For smaller roofing companies and one-person contractors, HubSpot serves as an excellent introduction to the power of customer relationship management.

The straightforward dashboard allows roofing contractors to track prospects and sales and forecast potential results in the context of cash flow.

The most impressive part of HubSpot is its ability to log lead channels like social media, email, and call tracking.

The analytics reports provide roofers with data-driven insights that allow them to adjust quickly.

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8) Acculynx

Acculynx is a famous roofing company CRM that offers estimates, lead management, pipelines, and aerial measurement.

The software allows roofers to API leads into the CRM through web forms and other lead-gen sources. In addition, Acculynx removes duplicates so that the same customer can’t enter your library twice. 

Another handy feature is photo tagging, allowing every team member to access pictures from the job site on the same file.

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Establishing a central platform where contractors can manage and analyze jobs is helpful for the company process.

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Do All Roofers Need a CRM?

All roofers can benefit from a CRM, and in 2025, it is unwise to operate a business without one.

CRM software automates many processes that you either have to take on yourself or delegate to one of your team members.

So, right off the bat, it can free you and your team up for more important things that only you or they can handle. 

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However, the advantages of CRM software don’t stop there.

Let’s review some of the significant benefits that CRM software provides:

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Improved Customer Service

Even basic CRM software suites will allow you to manage your business and customer contacts in one place.

They will also give each customer their own profile that details past interactions, services they have paid for, and even services they have displayed interest in.

This lets you better anticipate their needs during a call and offer them better customer service. 

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Sales Funnel

Good CRM software will also allow you to construct your own sales funnel tailored to scale your roofing company sales pitch.

A sales funnel is a step-by-step guideline that encourages customer conversion.

When you have a good sales funnel, you and your entire sales team will have a blueprint that optimizes lead conversion. 

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Customer Retention

High customer turnover rates don’t only damage your bottom line; they harm your company’s reputation as well.

With a solid CRM software suite, you can keep more customers in the fold with features like automated ticketing, sentiment analysis, automated customer support, and customer profiling. 

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Easy Information Access

Anyone you permit can access your CRM software, including all the customer information in the database.

This will decrease the need for your team members to spend time retrieving the data they need and make their work more efficient. 

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Customer Segmentation

CRM software can also improve your marketing efforts. For example, let’s say you want to contact leads who have previously expressed interest in your services but have yet to complete a sale.

With CRM software, you can categorize these types of leads and view their contact information in one place.

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Internal Communication

Finally, CRM software will help you communicate efficiently and effectively with your team.

In addition to messaging, memos, and alerts that can be sent to everyone on your team through CRM software, you can also have team members listen in on calls to develop a consistent brand voice.

Communication features can also be used for training and improving the quality of customer interactions. 

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Final Thoughts on Roofing CRMs

All of the above roofing CRM software suites have something to offer. However, you have to be realistic about your company’s current resources.

Remember that choosing the right CRM will pay long-term dividends and avoid disastrous logistical outcomes.

Changing your CRM is a laborious process, so you should do your research beforehand.

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Roofing certifications play an essential role in the credibility of a vast roofing industry. At their core, roof certificates validate a roofing contractor’s skillset, expertise, and commitment to quality and safety.

Furthermore, certification denotes a professionalism that separates serious roofing companies from their less credible competitors.

Roofing contractors looking to advance their careers, gain trust within their community, and add credibility to their business can look to certification as a stepping stone toward those goals.

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With this in mind, Roofer’s Guild outlines six roof certificates to consider in 2025.

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1) OSHA Safety Certificate

Everyone has heard the saying “safety first” at some point as the sentiment expands beyond the roofing craft.

However, roofing professionalism is uniquely tied to safety in a way that other industries are not.

The first concern of any roofing job is performing it safely. Furthermore, most customers are equally concerned about the safety outcome of any potential job.

Obtaining the OSHA Safety Certificate demonstrates your commitment to safety. It lends a level of trust to your roofing brand and business.

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Learn More: https://www.osha.gov/training/certificate

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2) NRCA Pro Certification

The National Roofing Contractors Association (NRCA) is as prestigious as it sounds in the roofing community. 

Their ProCertification program serves as an official badge of honor for roof system installers throughout the US. 

As a result, earning this honor can separate your company from local competitors.

This certificate is widely considered the standard for roof system installation, validating contractors with skills and experience to perform quality roof installations.

Earning this certificate requires passing an online exam that evaluates a roofer’s knowledge of low-slope roofs.

Certified contractors are verified on the NRCA website.

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Learn More: https://www.nrca.net/procertification

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3) State Roofing License/Certification

While some states require licensing to perform roofing services, others, like Texas and Montana, do not formally require a license.

However, state organizations like RCAT offer a licensing/certification program that allows roofers to earn more credibility than their unlicensed counterparts.

While nothing legally requires roofers in Texas (and states like Kansas, Montana, and others) to earn such a license, they act similarly to other certifications by lending credibility to your business and establishing consumer trust.

In addition, marketing a roofing business is primarily done locally, making regional certification especially beneficial for promoting your business to potential customers.

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Learn more: https://www.rcat.net/licensing.html

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4) GAF Master Elite Certification

GAF is the largest roofing manufacturer in North America and a widely known brand by both roofers and their consumers.

As a result, earning a GAF certification is a great way to add instant credibility to your roofing business in 2025.

The certificate provides a multitude of perks to contractors, including enhanced warranty access and discounts on select services.

In addition, roofers with this certification can offer their customers enhanced warranties, providing extended coverage to homeowners.

The GAF Master Elitie certification is the most prestigious of GAF’s certificates. Still, newer roofers can start with lower-level honors.

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Learn More: https://www.gaf.com/en-us/for-pros/contractors/roofer-certification

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5) SELECT ShingleMaster™ Credential

CertainTeed offers the SELECT ShingleMaster™ credential to roofing professionals looking to distinguish their companies from competitors.

Like GAF, CertainTeed is a renowned roofing manufacturer and a recognizable brand to most consumers.

With this in mind, earning the SELECT ShingleMaster™ Credential creates a distinct selling proposition for roofing contractors.

The credential includes SureStart™ PLUS extended warranty coverage and a verified listing of your roofing business on CertainTeed’s website.

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Learn More: https://www.certainteed.com/select-shinglemaster

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6) Forklift Safety and Inspector (CICB)

It’s no secret that forklifts are commonly used in roofing projects, particularly large-scale, commercial ones.

With this in mind, the Forklift Safety and Inspector CIC is a worthwhile certification for roofing contractors.

The certificate validates a contractor’s ability to identify safety procedures, perform inspections, and maintain record-keeping procedures for forklifts used in a roofing context.

Earning this certificate will also require an understanding of forklift components, mechanical systems, and hydraulic, electric, and air systems.

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Learn More: https://www.cicb.com/classes/forklift-inspector-training

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Roofing Certification Benefits

Earning one or more of the above certifications can impact your roofing company or career in multiple ways.

From increasing the credibility of your business to advancing your individual salary, roof certificates are valuable signals of recognition throughout the industry.

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Let’s look at some of the primary benefits:

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Earning Credibility

Certificates represent a tangible demonstration of a roofer’s competence in various roofing disciplines.

Whether it is expertise with safety protocols or an advanced understanding of the nuance of installation techniques, certificates lend legitimate credibility to contractors and companies.

A consumer’s trust level toward roofers proven to have undergone extensive training and assessment procedures is considerably higher than a counterpart lacking such credentials.

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Improving Job Prospects

For non-principals within a roofing company hierarchy, certifications can be a stepping stone to business ownership or improved job positions.

By earning certificates, contractors can forgo many of the initial training required for “green” job candidates.

Furthermore, certified roofers are regularly considered for higher-level positions and trusted with higher-end, lucrative roofing projects.

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Increasing Salary

Certified roofers also have a more straightforward pathway to higher salaries than their non-certified colleagues.

Certifications help contractors establish themselves as essential assets to their company. 

In addition, roofing certificates can distinguish contractors as experts in specialized or niche roofing categories that open more financial doors within a company structure or as future business owners.

In either case, certified roofers can expect to earn more money throughout their careers.

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Final Thoughts

Roof certificates are valuable to professionals looking to establish credibility and earn more money.

Their impact can span from professional growth to job security and financial stability.

By establishing yourself or your company as a competent and trustworthy business, you can overtake competitors for new roofing customers. 

It’s no secret that professional services like roofing are inherently tied to credibility and trustworthiness. This is especially true in the sales cycle.

Roofers regularly seek new ways to differentiate their companies in an increasingly competitive industry.

The six certificates listed in this post are great places to start. By earning one or more of these certifications, you begin to establish yourself within the roofing industry in 2025 and beyond.

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Roofing company names are an essential part of your business plan. Your name can contribute to your marketing, online presence, conversion rate, and overall brand recognition. Of course, your reputation ultimately comes down to performance, but your name can enhance or detract from your services and sales opportunities.

Roofer’s Guild has worked with thousands of roofing companies as a top roofing resource in the United States. We’ve analyzed the factors contributing to a successful roofing business name. Below are 56 name ideas for roofing companies.

#	Company Name
1	Accelerate Roofing LLC.
2	All-Star Roofing LLC.
3	AllOut Roofing Co.
4	Arrow Roofing Group
5	Ascend Roofing Co.
6	Aura Roofing & Construction
7	BigBox Roofing
8	BlueMarble Roofing
9	Boom Roofing
10	Boss Roofing
11	Capitol Roofing Group
12	Champion Roofing Co.
13	Citizens Roofing
14	Cornerstone Roofing
15	CrossRoads Roofing Co.
16	Crown Roofing
17	Dash Roofing Solutions
18	Dawn Roofing LLC.
19	Deluxe Roofing Co.
20	Empire Roofing Co.
21	Envision Roofing
22	Excite Roofing Group
23	Faith Roofing & Construction
24	Fortify Roofing Group
25	GoldenAge Roofing Group
26	GoTo Roofing
27	Green Earth Roofing
28	Helix Roofing Solutions
29	HighFive Roofing
30	HomeRun Roofing
31	Hustle Roofing Inc.
32	Infinite Roofing Co.
33	King Roofing Solutions
34	Kingdom Roofing
35	LightHouse Roofing
36	Momentum Roofing
37	OnBoard Roofing
38	Paradise Roofing Co.
39	Platinum Roofing & Construction
40	Premier Roofing & Construction
41	Prevail Roofing Inc.
42	Prime Roofing Group
43	Prize Roofing & Construction
44	Propel Roofing Group
45	Response Roofing
46	Rise Roofing
47	Roofing Thunder
48	Rush Roofing & Construction
49	Strike Roofing Group
50	ThunderBird Roofing
51	Unity Roofing Solutions
52	Valor Roofing Co.
53	Velocity Roofing Solutions
54	Versatile Roofing
55	Village Roofing
56	Virtue Roofing Group

*Always check if a business name is trademarked in your State

You can also check trademarks on Trademark Electronic Search System.

Once you verify your name is not trademarked, check domain availability at Instant Domain Search.

Anatomy of a Roofing Company Name

When naming your roofing business, you want to consider factors like length, marketability, topical relevance, and branding. In addition, since most of your business will come from online channels like Google, it’s essential to consider how your name factors into Google’s algorithm.

Length

Your company name should be concise enough to form a domain name under 13 characters. Although your domain name can be slightly different from your brand name, it should come very close. Furthermore, you’ll also be listing your full name on your Google Business Profile and throughout various online directories.

Marketability

Generic names are difficult to market, so being creative pays off with a roofing business name. First, ask yourself, “would I remember this name?” If the answer is no, you probably need to return to the drawing board to find a more marketable name for your roofing company.

Topical Relevance

One of the biggest mistakes roofers make is naming their company with the word “construction” instead of roofing. For example, there are better names than All-Star Construction for a roofing company. 

Your goal is to rank on Google for terms with “roofing” in the query. As a result, it’s essential to have “roofing” somewhere in the company name. Including topical relevance ensures strong SEO for roofers.

Branding

Your name must be brandable for your online presence, business cards, truck wraps, and other marketing materials. Of course, you’ll want to find out if your name is trademarked in your State and ensure you can legally use the name long-term and scale your business.

You don’t want to change your name later because it can create problems with your website and other online listings. Having worked with thousands of roofers, we know that the name-changing process can set back your marketing campaign by years.

Final Thoughts on Roofing Business Names

A company name is essential to roofing business success. A name can increase conversion rates and help you rank higher on Google search results. As a result, invest energy into your name choice before going forward with your business plan.

Remember to check your name’s legal availability through trademark search. It becomes a major headache to change your business name after launching a website, so thoroughly vet the name before launching your online marketing campaign.

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Learning how to sell your roofing company can be overwhelming, especially if you’ve never sold a business before.

Many factors go into properly selling a roofing contractor business, but Roofer’s Guild can break it down into manageable steps.

Our vast experience in the roofing industry allows us to provide insights that can help you with the business sales process.

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Should You Sell Your Roofing Business?

The decision to sell your roofing business is one that only you can make. It is a case-by-case analysis that requires inside knowledge of your current situation, profitability, and long-term goals.

Whether you are pivoting, turning to a bigger and better venture, or are just ready to retire, selling your roofing company can be a daunting concept. 

Still, it is an enticing one. That’s because the roofing industry is one of the safest bets. As a result, the revenue generated by the roofing industry is expected to rise steadily over the next eight years, resulting in an annual growth rate of 4.3% up until 2030. 

If you have worked to build up a successful or even just a stable roofing company, you could be sitting on a very, very hot commodity. However, because of the steady growth and stable demand for roofers, investors will purchase already-established roofing companies in 2024 

However, there are still hurdles. Only about 10% of roofing companies that make it to market for sale are actually sold. 

Of course, the odds are much higher if you sell to a team member or gift your roofing business to a family member. But what if you’re selling to an outside buyer? In this case, you have to take steps to make your company more “sale-ready” and enticing to an outside buyer. 

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Steps to a Roofing Business Sale

The following post outlines essential steps to make your roofing business more enticing to buyers and increase your chances of a sale. 

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1) Start with a Valuation

The first step is for an accredited business appraiser to assess your business. A business appraiser, in a nutshell, will carefully inspect the aspects of your business to determine how much it is worth.

A business appraiser will also value your business based on the different sales paths, whether you plan to sell to an outside buyer or an inside buyer. 

A company valuation will give you a realistic idea of what kind of return you can expect. You may be hoping to get a certain amount for your business, but a valuation will give you a more accurate idea of its worth. 

Having a concrete number helps you ask for a more realistic price and increases the chance of a sale. For example, a valuation is significantly higher than the seller expected in some cases.

As a result, it’s crucial to have your business professionally appraised. 

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2) Plan Ahead

If possible, give yourself a solid year to prep for sale. At this time, you should be thinking about things that will make your business look more enticing to potential buyers.

For example, internal auditing is very helpful to ensure all your financials are in order – something buyers will prioritize. 

You will also need to let employees know you will sell the company. Naturally, some will want to stay, and some will want to go.

Giving time for this shift in personnel is also crucial, as you want your business to be as stable as possible when it hits the market. 

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3) Assign Successors

It may be scary, but you must consider how your roofing company will operate without you. You probably already have a management team in place or at least an idea of someone within the organization who knows it very well.

It will be essential to train these people before the sale and equip them to run the show depending on the new owner’s preference.

Remember that you want to make your business as attractive as possible. Selling a company with an absence of leadership or with chaos and confusion will only hurt your chances of a sale. 

Buyers need to know their investment is ready to hit the ground running. They won’t want to seek new personnel or scramble to find people who can answer their questions.

Instead, have these people in place and ensure they can answer all questions and run the business in every regard. 

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4) Trim The Fat

As an established roofing business, you probably incur annual expenses that are more or less at your discretion. Things like annual bonuses, company retreats, lunches, team-building events, and company vehicles are all viewed as superfluous during a sale. 

In other words, the new buyer will likely change the structure of these expenses, at least if not eliminate them. Eliminating these expenses in your financial reports to reach a normalized earnings figure will make the books look much better to potential buyers. 

In 99% of cases, it will increase your company’s profitability, and that’s always a good thing going into a sale. 

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5) Consult with an Expert

Besides a business appraiser, working with an exit planner or adviser can be very helpful. These professionals help with the transition and should point out key factors that influence these types of business sales.

For instance, a good adviser will help you determine the business distractions that could kill a deal, like problematic contracts with suppliers. 

There are many things that a buyer will look at before making an offer – things that have nothing to do with personnel or finances. A professional exit strategist will help you identify these aspects and make them look as streamlined as possible. 

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6) Create a Narrative

As the founder and existing owner (in most cases), you are uniquely qualified to build a narrative around your company. Rest assured, a strong narrative will help you sell your roofing company in 2024.

Previous success and the data to prove it are integral to establishing a narrative that attracts buyers. The intrigue of taking an asset and streamlining it for continued success is perhaps the most attractive proposition for prospective buyers.

Be sure to consider your current contracts, the nature of the local market, development projects in your area, and the state of your competitors. In addition, a training program for team members adds value to your company. Finally, documenting projected revenue is essential.

All of these things should work together to paint a picture of the grander opportunity that your business represents for potential buyers. Include the history of your company as well, but emphasize the future. 

Maybe contractors you have worked with in the past will be undertaking big jobs shortly. These are all fuels that will power the desire of buyers. Painting a picture of a very bright future for your company may even fetch you a higher selling price.

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Next Steps to Sell Your Roofing Company

Once you decide to sell your business the next step is typically contacting a broker. By following the steps outlined in your post, you are in a favorable selling position. However, a broker can use their resources and contacts to identify high-conversion buying prospects that lead to a profitable sale.

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A roofing company’s business age matters for several reasons. First, companies that have sustained success for a period of 5+ years have developed business processes that work well enough to keep them in business.

Secondly, consumers largely gravitate towards established roofing companies compared to new ones. In addition, digital platforms like Google are making it easier for users to distinguish which companies have tenure with “years in business” labels on Google Business Profiles.

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How Long Do Roofing Companies Stay in Business?

The average roofing company only stays in business for four years. As a consumer, this may not seem important to you, but it is just as important to you as it is to anyone considering becoming a roofing contractor. That’s because experience matters when it comes to choosing a roofing contractor.

Whether you are a contractor, prospective contractor, or consumer, you should be concerned with the question: how long do roofing companies stay in business?

After all, when you look up roofers in your area on Google, you are guaranteed to have no shortage of choices. However, the sheer volume of roofing companies currently in operation in any given city in the United States belies the average lifespan of companies in this industry. 

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Google Business Profile Shows a “Years in Business” Label for Roofing Companies

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Why Roofing Business Age Matters

Tenure impacts business success for several reasons that concern both the consumer and the contractor. In the following post, Roofer’s Guild will show you why.

If you are a roofing contractor with the ambition to make it past that elusive 4-year mark, we can help.

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Pricing

In one way or another, it all boils down to experience. However, this point has to do more with how a new contracting company prices jobs.

Many people don’t realize that roofing has a slow season in most regions of the United States. A seasoned roofer will know how to price jobs so that their company makes it through those quiet months.

A newer contractor may offer lower prices for a roofing job, but that may only be because they haven’t been around long enough to know that they need to retain enough earnings to carry them through the slow season. 

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You may still be wondering why this matters as a consumer. For example, let’s say you hire a roofer in the summer to build your new roof.

The company has been in business for a couple of years and just gave you the lowest bid. Now, let’s say a problem with your roof arises in the following January.

Unless the roofer you hired was wise beyond their years, they might not even be in business anymore. The fact is that many new roofing companies fail during the slow season because they didn’t price jobs prudently.

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The warranty you got from your roofer in the summer will mean nothing if the business doesn’t last past the winter.  You will be left high and dry – or, in the case of a leaking roof in the winter, high and wet. 

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Notierity

Being an experienced roofer is essential. More specifically, however, you need experience with your local market. Not every region of the country deals with the same kinds of roofing problems as others.

For instance, some of the most common roofing problems entail intense UV rays deteriorating roof shingles. 

While on the other side of the country, the most common problems are hail storm damage in Florida. Where a roofer’s experience is vital to the contractor and the consumer. 

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A roofing company may have been in business for 20+ years but has only been operating in your local area for one or two years. If they lack the expertise to address your problems, it may be a regional ignorance.

On the other hand, as a contractor, your foray into a new market may cost your company if you don’t have specialized experience. 

As a consumer, you have to ask how long the company has been in business, but how long they have been in business in your area.

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As a contractor, you must carefully consider the pros and cons of entering a new market. Hiring local roofers could be a way to negate this danger, however. 

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Performance

Last but certainly not least, it matters how long a roofing company has been in business because it speaks volumes about the quality of its work.

Think about it: would you hire a company that has been in business for 50 years or 15 years to build your roof?

Experience matters because the longer you’ve been in business, the more consumers will perceive your company as one of quality.

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Longevity speaks to a commitment to quality roofing work, good customer service, and responsibility. However, building trust and credibility takes years to establish.

That’s not to say that there aren’t any good and new roofing companies. On the contrary, the roofers, who are now considered 50-year veterans, started in year one, just like the latest contractors on the market. Still, a lack of experience requires the consumer to take a more considerable risk.

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Marketing

Experience can matter from a digital marketing standpoint, too. For example, it can be challenging for new companies to get enough online reviews for customers to feel comfortable pursuing their services.

Online reviews go hand-in-hand with consumer trust. Most consumers read a six to ten reviews before deciding which product or service they should use.

Unfortunately, the fact is that newer roofing companies may not be able to get enough reviews to sway first-time customers. 

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Stay in Business Longer With Roofer’s Guild

If we have impressed anything upon you in this post, we hope this simple sentiment is that experience matters!

Here at Roofer’s Guild, we have vast digital marketing experience in the specific market of roofing. How long do roofing companies stay in business?

The answer to that could be the difference between an effective and ineffective digital marketing strategy. 

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When considering how much roofers charge per hour, it’s vital to differentiate salary from cost. As a consumer, you will pay a higher hourly rate than laborers earn from their employers to perform the work.

The average roofing salary by state is widely available to the public (though the numbers vary depending on the source).

In contrast, hourly rates for consumers are nearly impossible to approximate by location since each company itemizes its jobs differently.

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The roofing industry has declined over the last five years, including by  -4.9% last year.

Still, the industry’s $50.6bn revenue makes a career in roofing a tempting prospect for many people. 

Researching the average hourly rates for roofing contractors is helpful whether you are a youngster trying to map out a career path, looking to change your career, or a consumer who will require roofing services.

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What Impacts How Much Roofers Charge?

If you are a consumer in need of roofing services, your invoice will reflect many different factors.

It’s not just about how much a roofer charges per hour; it’s also about the availability of materials, the complexity of the work, the type of roof you have, and more.

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Here are some of the factors that could affect pricing:

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• Job Scope: Roofing jobs can range from repairs to full replacements with vastly different costs.
• Property: A commercial roofing job typically costs way more per hour than a residential project.
• Geographic Location: If you are in an area where supplies are scarce or need to be transported far, your invoice could be high.
• Job Danger: Did you know that around 50 roofers die on the job each year in the U.S.? Roofing is among the most hazardous trades; contractors usually factor this into their pricing scale. 
• Materials: The price will also depend on the type of roofing material you choose. Asphalt shingles are among the cheapest materials, while slate and cedar shakes tend to be the most expensive. 

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Hourly Roofing Salary by State 

The following figures are based on estimated and average calculations.

Specific roofers will likely charge more or less than you see below.

Also, the average salary does not dictate how much you pay for services as a consumer.

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The following salary data helps provide context for local roofing prices.

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State	Estimated Hourly Rate
South Dakota	$40.66
Virginia	$37.47
Kansas	$36.76
Maine	$35.84
New Hampshire	$34.41
Idaho	$34.24
Indiana	$34.08
Michigan	$33.40
Iowa	$32.37
Montana	$32.26
Louisiana	$31.93
Rhode Island	$31.33
New York	$30.23
Illinois	$29.84
Alaska	$28.57
California	$28.54
New Jersey	$28.49
Oregon	$28.42
Hawaii	$28.13
Minnesota	$27.74
Washington	$27.61
Georgia	$27.49
Vermont	$27.39
West Virginia	$27.34
Arizona	$27.13
Florida	$27.00
Texas	$26.87
Pennsylvania	$26.80
Colorado	$26.53
North Carolina	$26.21
Connecticut	$26.15
Massachusetts	$25.60
Wyoming	$25.54
Wisconsin	$25.43
Utah	$25.24
Alabama	$24.66
New Mexico	$24.45
Nevada	$24.12
Maryland	$24.12
Nebraska	$24.05
Ohio	$23.71
Tennessee	$23.44
Delaware	$23.17
Mississippi	$22.73
South Carolina	$22.00
Missouri	$21.76
Arkansas	$21.66
Kentucky	$21.36
Oklahoma	$20.64
North Dakota	$20.27

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Final Thoughts

In an age where consumers seek clear and concrete answers to complex questions, presenting nuanced explanations may frustrate some.

It is important to understand that a roofer’s hourly wage depends on many factors, many of which differ by the service provider’s precise zip code.

So, while estimating a roofer’s hourly rate is not definitive, the national hourly rate for roofing labor is about $75, but the range can span from $25 to $250.

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Starting a roofing business is hard enough. Between launching a roofing marketing campaign, coming up with a marketable name, and drumming up leads, roofing start-ups need lots of maintenance.

In addition, scaling a roofing business can be even more challenging for first-time owners. 

While every regional market and roofing business is unique in its ways, some commonalities will help prepare you for what to expect when you’re trying to scale your roofing business.

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Remember that there is no universal blueprint for scaling a roofing business. However, following the tips below will give you a great shot at measurable growth. 

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Earn a Reputation

When people ask us how to scale a roofing business, we tell them to do good work. However, the quality of your roofing work will ultimately determine whether you grow or fail. 

That’s because words travel much faster in the digital age than just a few decades ago.

People can instantly leave a review of your company online. So you must ask yourself, “What will my customers say about my service?”

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The effects of bad reviews are measurable, too. One study found that 94% of consumers admit that a negative review has caused them to avoid a business.

As a small roofing business, you can’t afford to lose out on any customers. The best way to endear yourselves to new and existing customers is to do consistently good roofing work. 

Once your company reaches a baseline number of reviews (30+), the ratings generally reflect the quality of the work.

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Find a Good Supplier

You may initially be tempted to go with a smaller supplier because, at the outset, a small supplier is all you need.

However, you need a legitimate supplier if you are looking to grow your roofing business.

You should find a supplier that will fulfill your material orders reliably as you pick up more jobs. 

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Working with a more prominent supplier may cost more initially, but it’s a wise investment.

Plus, supplier loyalty usually pays off through flexible payment options, lines of credit, and discounts. 

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Adopt Technology Early

As a roofing start-up, you can integrate technology into your business processes more efficiently than established companies can.

You are probably a relatively small operation with minimal orders, projects, clients, and employees to manage right now. So, start integrating technology into your daily tasks right now. 

Business software like Jobber can make assigning your crew to jobs more manageable, request payment upon completion, keep track of your fleet, and more.

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If you get used to this type of business management software early in the game, it will be much easier to streamline your daily tasks as they get more numerous and demanding. 

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Invest in Digital Marketing

You must invest in digital marketing as soon as you have the budget.

Consider the following statistic: nearly half of consumers polled reported using an online search engine to find new businesses and products. 

People are taking to the internet to find home services like roofing companies.

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However, planting a sign in your customers’ yards and hoping that many neighbors see it is not enough.

While grassroots marketing still has its place, digital marketing is necessary to scale your roofing business.

Here are some focal points of digital marketing you should be emphasizing:

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Reputation Management

People look to online reviews to help them decide who to hire. Therefore, reputation management becomes critical for any roofing business.

You must be present on multiple online review sites, such as Yelp, Angie’s List, Home Advisor, Houzz, and Google My Business, and maintain a good star rating (between 4.2 and 4.8 stars). 

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SEO

More than half of modern consumers use a search engine to research businesses. That means you need to show up on Search Engine Result Pages.

SEO for roofers entails keyword placement, content creation, social media presence, and much more to improve your search engine rankings.

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Website Optimization

Search engines will reward you with higher rankings if you have a fast, responsive, and well-built website.

Customers will also stay on your site longer and be more likely to take action if your site is easy to navigate and offers the information they are after.

If you don’t have web design experience, it’s worth hiring a marketing agency with design services or a freelancer specializing in website design. 

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Retargeting

Retargeting ads appear to people who have interacted with your company or website.

For example, you can have your roof replacement ad appear online on web browsers that have recently shown interest in roof replacement.

Retargeting (sometimes called remarketing) ads have become an essential aspect of digital marketing and can help scale your small business with increased lead generation. 

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Get Help With Scaling Your Roofing Business

Scaling a roofing business requires your company to invest in growth opportunities through marketing, advertising, and more.

Performing all related tasks yourself is impossible, so you must hire in-house or third-party assistance.

We recommend partnering with Roofer’s Guild for all of your marketing needs. 

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Roofer’s Guild is a marketing company for roofers by roofers.

We allow contractors to feel comfortable with their marketing campaigns rather than relying on outsiders who don’t understand the grind of the roofing industry.

While some marketing firms may have good intentions, they don’t understand the daily grind of an actual roofer.

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