Category Archives: Business

Roofing company names are an essential part of your business plan. Your name can contribute to your marketing, online presence, conversion rate, and overall brand recognition. Of course, your reputation ultimately comes down to performance, but your name can enhance or detract from your services and sales opportunities.

Roofer’s Guild has worked with thousands of roofing companies as a top roofing resource in the United States. We’ve analyzed the factors contributing to a successful roofing business name in 2022. Below are 56 name ideas for roofing companies.

*Always check if a business name is trademarked in your State

You can also check trademarks on Trademark Electronic Search System.

Once you verify your name is not trademarked, check domain availability at Instant Domain Search.

Anatomy of a Roofing Company Name

When naming your roofing business, you want to consider factors like length, marketability, topical relevance, and branding. In addition, since most of your business will come from online channels like Google, it’s essential to consider how your name factors into Google’s algorithm.

Length

Your company name should be concise enough to form a domain name under 13 characters. Although your domain name can be slightly different from your brand name, it should come very close. Furthermore, you’ll also be listing your full name on your Google Business Profile and throughout various online directories.

Marketability

Generic names are difficult to market, so being creative pays off with a roofing business name. First, ask yourself, “would I remember this name?” If the answer is no, you probably need to return to the drawing board to find a more marketable name for your roofing company.

Topical Relevance

One of the biggest mistakes roofers make is naming their company with the word “construction” instead of roofing. For example, there are better names than All-Star Construction for a roofing company. 

Your goal is to rank on Google for terms with “roofing” in the query. As a result, it’s essential to have “roofing” somewhere in the company name. Including topical relevance ensures strong SEO for roofers.

Branding

Your name must be brandable for your online presence, business cards, truck wraps, and other marketing materials. Of course, you’ll want to find out if your name is trademarked in your State and ensure you can legally use the name long-term and scale your business.

You don’t want to change your name later because it can create problems with your website and other online listings. Having worked with thousands of roofers, we know that the name-changing process can set back your marketing campaign by years.

Final Thoughts on Roofing Business Names

A company name is essential to roofing business success in 2022. A name can increase conversion rates and help you rank higher on Google search results. As a result, invest energy into your name choice before going forward with your business plan.

Remember to check your name’s legal availability through trademark search. It becomes a major headache to change your business name after launching a website, so thoroughly vet the name before launching your online marketing campaign.

Choosing the best roofing CRM for your company can be a challenge. That’s why Roofer’s Guild has decided to break down the five best CRM options for roofing companies in 2022. As a digital marketing agency with hundreds of roofing clients, we have unique insights into which customer relationship management software works best.

What is a Roofing CRM?

CRM stands for Customer Relationship Management. Usually, CRM refers to actual Customer Relationship software that helps streamline your interactions with your customers and potential customers. The bottom line is that if you are a roofing contractor, it will be tough to scale your business if you aren’t using roofing CRM software. 

Why Use CRM in the First Place?

CRM software automates many processes that you either have to take on yourself or delegate to one of your team members. So right off the bat, it can free you and your team up for more important things that only you or they can handle. 

But the advantages of CRM software don’t stop there. So before we get into some of the best roofing CRM software suites, let’s review some of the significant benefits that CRM software provides:

Improved Customer Service

Even basic CRM software suites will allow you to manage all of your business and customer contacts in one place. They will also give each customer their own profile that details past interactions, services they have paid for, and even services they have displayed interest in. This allows you to anticipate their needs during a call better and offer them better customer service. 

Sales Funnel

Good CRM software will also allow you to construct your own sales funnel tailored to scale your roofing company sales pitch. A sales funnel is a step-by-step guideline that encourages customer conversion. When you have a good sales funnel in place, you and your entire sales team will have a blueprint to follow that optimizes lead conversion. 

Customer Retention

High customer turnover rates don’t only damage your bottom line; they harm your company’s reputation as well. With a solid CRM software suite, you can keep more customers in the fold with features like automated ticketing, sentiment analysis, automated customer support, and customer profiling. 

Easy Information Access

Your CRM software, including all the customer information in the database, can be accessed by anyone you permit. This will decrease the need for your team members to spend time retrieving the data they need and make their work more efficient. 

Customer Segmentation

CRM software can also improve your marketing efforts. For example, let’s say you want to contact leads that have previously expressed interest in your services but have yet to complete a sale. With CRM software, you can categorize these types of leads so you can see their contact information all in one place – tidy. 

Internal Communication

Finally, CRM software will help you communicate efficiently and more effectively with your team. Aside from messaging, memos, and alerts that can be sent to everyone on your team through CRM software, you can also have team members listen in on calls to develop a consistent brand voice. Communication features can also be used for training and improving the quality of customer interactions. 

The Best Roofing CRM Options

The great thing about CRM for roofers is they have come a long way. In 2022, roofing CRM can help you provide more accurate estimates quicker and easier. You have to be discerning, though. Not all CRMs will be an excellent fit for your company. Let’s sort through some of the best options available.

1) RoofSnap

RoofSnap is one of the coolest CRM software suites if you have a lot of customers and have a lot of projects running at once. RoofSnap will allow you to generate aerial roof measurements almost immediately. RoofSnap also makes it very easy to manage supply orders and see where your inventory is at. 

2) JobNimbus

What makes JobNimbus a great CRM software suite for roofers is that it was developed with the help of actual roofing industry experts. Apart from that, we love this software because it is straightforward to use. 

If you have never worked with CRM software before, JobNimbus would be a great place to start because it is very intuitive and user-friendly. While the more advanced features will certainly require some time to get the hang of, you can master the essentials in just a few hours of using the software. 

3) PlanSwift

If you are looking to streamline the project bidding process and submit more bids in general, PlanSwift would be a great choice. PlanSwift allows you to change bids and project cost calculations on the fly. It’s also a great tool if you want to be more acute with your project cost calculations. 

There are various features on PlanSwift, but you can tell that the developers were very focused on making project cost calculations as accurate as possible. 

4) Jobber

Jobber is probably the most expansive CRM software suite on our list. While it wasn’t developed specifically for the roofing industry, it fits the needs of roofing contractors like a glove. In addition, the mobile app is straightforward to use, and you can use it to send invoices instantly and even get paid on the spot. 

5) Acculynx

Acculynx is a popular CRM for roofing companies and offers estimates, lead management, pipelines, and ariel measurement. The software allows roofers to API leads into the CRM through web forms and other lead-gen sources. In addition, Acculynx removes duplicates so that the same customer can’t enter your library twice. 

Another handy feature is photo-tagging which allows every team member to access pictures from the job site on the same file. Establishing a central platform where contractors can manage and analyze jobs is helpful for the company process.

The Bottom Line

All of the above roofing CRM software suites have something to offer. However, you have to be realistic about your company’s current resources. Remember that choosing the right CRM will pay long-term dividends and avoid disastrous outcomes in the long term. Changing your CRM is a laborious process, so you should do your research beforehand.

Learning how to sell your roofing company can be overwhelming, especially if you’ve never sold a business before. Many factors go into properly selling a roofing contractor business, but Roofer’s Guild can break it down into manageable steps. Our experience in the industry allows us to provide insights that can help you with the business sales process.

Should You Sell Your Roofing Business?

Contractors often ask, should I sell my roofing company? If the answer is yes, they want to know where to start and the best ways to maximize their sale while transitioning into the next phase of their life or career.

Whether you are pivoting, turning to a bigger and better venture, or are just ready to retire, selling your roofing company can be a daunting concept. 

Still, it is an enticing one. That’s because the roofing industry is one of the safest bets. As a result, the revenue generated by the roofing industry is expected to rise steadily over the next eight years, resulting in an annual growth rate of 4.3% up until 2030. 

If you have worked to build up a successful or even just a stable roofing company, you could be sitting on a very, very hot commodity. However, because of the steady growth and stable demand for roofers, investors will purchase already-established roofing companies in 2023. 

However, there are still hurdles. Only about 10% of roofing companies that make it to market for sale are actually sold. 

Of course, the odds are much higher if you sell to a team member or gift your roofing business to a family member. But what if you’re selling to an outside buyer? In this case, you have to take steps to make your company more “sale-ready” and enticing to an outside buyer. 

Steps to a Roofing Business Sale

If you have ever wondered, “how could I sell my roofing company?” do yourself a favor and read the following post. In it, we will share essential steps to make your roofing business more enticing to buyers and increase your chances of a sale. 

If you want advice on making your roofing business more profitable, be sure to reach out to us here at Roofer’s Guild.

1) Start with A Valuation

The first step is for an accredited business appraiser to assess your business. A business appraiser, in a nutshell, will carefully inspect the aspects of your business to determine how much it is worth. A business appraiser will also value your business based on the different sales paths, whether you plan to sell to an outside buyer or an inside buyer. 

A company valuation will give you a realistic idea of what kind of return you can expect. You may be hoping to get a certain amount for your business, but a valuation will give you a more accurate idea of its worth. 

Having a concrete number helps you ask for a more realistic price and increase the chance of a sale. For example, a valuation is significantly higher than the seller expected in some cases. As a result, it’s crucial to have your business professionally appraised. 

2) Plan Ahead

If possible, give yourself a solid year to prep for sale. At this time, you should be thinking about things that will make your business look more enticing to potential buyers. For example, internal auditing is very helpful to ensure all your financials are in order – something buyers will prioritize. 

You will also need to let employees know you will sell the company. Naturally, some will want to stay, and some will want to go. Giving time for this shift in personnel is also crucial as you want your business to be as stable as possible when it hits the market. 

3) Assign Successors

It may be scary, but you must consider how your roofing company will operate without you. You probably already have a management team in place or at least an idea of someone within the organization that knows it very well. It will be essential to train these people before the sale and equip them to run the show depending on the new owner’s preference.

Remember that you want to make your business as attractive as possible. Selling a company with an absence of leadership or with chaos and confusion will only hurt your chances of a sale. 

Buyers need to know their investment is ready to hit the ground running. They won’t want to seek new personnel or scramble to find people who can answer their questions. Instead, have these people in place and ensure they can answer all questions and run the business in every regard. 

4) Trim the Fat

As an established roofing business, you probably incur annual expenses that are more or less at your discretion. Things like annual bonuses, company retreats, lunches, team-building events, and company vehicles are all viewed as superfluous during a sale. 

In other words, the new buyer will likely change the structure of these expenses, at least if not eliminate them. Eliminating these expenses in your financial reports to reach a normalized earnings figure will make the books look much better to potential buyers. 

In 99% of cases, it will increase your company’s profitability, and that’s always a good thing going into a sale. 

5) Work With an Expert

Besides a business appraiser, working with an exit planner or adviser can be very helpful. These professionals help with the transition and should point out key factors that influence these types of business sales.

For instance, a good adviser will help you determine the business distractions that could kill a deal, like problematic contracts with suppliers. 

There are many things that a buyer will look at before making an offer – things that have nothing to do with personnel or finances. A professional exit strategist will help you identify these aspects and make them look as streamlined as possible. 

6) Create A Narrative

As the founder and existing owner (in most cases), you are uniquely qualified to build a narrative around your company. Rest assured; a strong narrative will help you sell your roofing company in 2023.

Previous success, and the data to prove it, are integral to establishing a narrative that attracts buyers. The intrigue of taking an asset and streamlining it for continued success is perhaps the most attractive proposition for prospective buyers.

Be sure to consider your current contracts, the nature of the local market, development projects in your area, and the state of your competitors. In addition, a training program for team members adds value to your company. Finally, documenting projected revenue is essential.

All of these things should work together to paint a picture of the grander opportunity that your business represents for potential buyers. Include the history of your company as well but emphasize the future. 

Maybe contractors you have worked with in the past will be undertaking big jobs shortly. These are all fuels that will power the desire of buyers. Painting a picture of a very bright future for your company may even fetch you a higher selling price.

A roofing company’s business age matters for several reasons. First, companies that have sustained success for a period of 5+ years have developed business processes that work well enough to keep them in business. Secondly, consumers largely gravitate towards established roofing companies compared to new ones. In addition, digital platforms like Google are making it easier for users to distinguish which companies have tenure, with “years in business” labels on Google Business Profiles.

Key Takeaway

Roofing businesses with 5+ years of experience have developed sustainable business practices and can more easily sell services because of accumulated trust.

How Long Do Roofing Companies Stay in Business?

The average roofing company only stays in business for four years. As a consumer, this may not seem important to you; but it is just as important to you as it is to anyone considering becoming a roofing contractor. That’s because experience matters when it comes time to choose a roofing contractor. So, whether you are a contractor, prospective contractor, or consumer, you should be concerned with the question: how long do roofing companies stay in business?

After all, when you look up roofers in your area on Google, you are guaranteed to have no shortage of choices. However, the sheer volume of roofing companies currently in operation in any given city in the United States belies the average lifespan of companies in this industry. 

Google Business Profile Shows a “Years in Business” Label for Roofing Companies

Why Roofing Business Age Matters

How long your roofing company has been operational absolutely matters. Tenure impacts business success for several reasons that concern both the consumer and the contractor.  In the following post, Roofer’s Guild will show you why.

So if you are a roofing contractor with the ambition to make it past that elusive 4-year mark, we can help.

Pricing

In one way or another, it all boils down to experience. However, this point has to do more with how a new contracting company prices jobs. Many people don’t realize that roofing has a slow season in most regions of the United States. A seasoned roofer will know how to price jobs so that their company makes it through those quiet months.

A newer contractor may offer lower prices for a roofing job, but that may only be because they haven’t been around long enough to know that they need to retain enough earnings to carry them through the slow season. 

You may still be wondering why this matters as a consumer. For example, let’s say you hire a roofer in the summer to build your new roof. The company has been in business for a couple of years and just gave you the lowest bid. Now let’s say a problem with your roof arises in the following January.

Unless the roofer you hired was wise beyond their years, they might not even be in business anymore. The fact is that many new roofing companies fail during the slow season because they didn’t price jobs prudently. So that warranty you got from your roofer in the summer will mean nothing if the business doesn’t last past the winter. 

You will be left high and dry – or in the case of a leaking roof in the winter, high and wet. 

Notierity

Being an experienced roofer is essential. More specifically, however, you need experience with your local market. Not every region of the country deals with the same kinds of roofing problems as others. For instance, some of the most common roofing problems entail intense UV rays deteriorating roof shingles. 

While on the other side of the country, the most common problems are hail storm damage in Florida. Where a roofer has experience is vital to the contractor and the consumer. 

A roofing company may have been in business for 20+ years but has only been operating in your local area for one or two years. So if they lack the expertise to address your problems, it may be a regional ignorance.

On the other side of the coin, as a contractor, your foray into a new market may cost your company if you don’t have specialized experience. 

As a consumer, you have to ask how long the company has been in business; but how long they have been in business in your area. As a contractor, you must carefully consider the pros and cons of entering a new market. Hiring local roofers could be a way to negate this danger, however. 

Performance

Last but certainly not least, it matters how long a roofing company has been in business because it speaks volumes about the quality of its work. Think about it; would you hire a company that has been in business for 50 years or 15 years to build your roof?

Experience matters because the longer you’ve been in business, the more consumers will perceive your company as one of quality. Longevity speaks to a commitment to quality roofing work, good customer service, and responsibility. However, building trust and credibility takes years to establish.

That’s not to say that there aren’t any good and new roofing companies. On the contrary, the roofers, who are now considered 50-year veterans, started in year one, just like the latest contractors on the market. Still, a lack of experience requires the consumer to take a more considerable risk.

Marketing

Experience can matter from a digital marketing standpoint too. For example, it can be challenging for new companies to get enough online reviews for customers to feel comfortable pursuing their services.

Online reviews go hand-in-hand with consumer trust. Most consumers read at least four online reviews before deciding which product or service they should use. Unfortunately, the fact is that newer roofing companies may not be able to get enough reviews to sway first-time customers. 

Stay in Business Longer With Roofer’s Guild

If we have impressed anything upon you in this post, we hope this simple sentiment is that experience matters! Here at Roofer’s Guild, we have vast digital marketing experience in the specific market of roofing. How long do roofing companies stay in business? The answer to that could be the difference between an effective and ineffective digital marketing strategy. 

When considering how much roofers charge per hour, it’s important to differentiate salary from cost. As a consumer, you will pay a higher hourly rate than laborers earn from their employers to perform the work. The average roofing salary by state is widely available to the public. In contrast, hourly rates for consumers are nearly impossible to approximate by location since each company itemizes its jobs differently.

Key Takeaway

The national hourly rate for roofing labor is around $75. However, rates can vary by location, with a low end of around $25 per hour and a high end of around $250 per hour.

Roofing is a safe bet if you are looking for a career. The roofing industry has steadily grown over the last five years. On top of that, it is projected to grow by another 0.7% over the next year. So it’s easy to see why a career in roofing is such a tempting prospect to so many people. 

The need for roofers isn’t going away any time soon. So whether you are a youngster trying to map out a career path, looking to change your career, or a consumer who will require roofing services shortly, it can help to know the answer to the question, “how much does a roofer charge per hour?”

What Impacts How Much Roofers Charge?

If you are a consumer in need of roofing services, your invoice will reflect many different factors. It’s not just about how much a roofer charges per hour; it’s also about the availability of materials, the complexity of the work, the type of roof you have, and more. Here are some of the factors that could affect pricing:

• Job Scope: Roofing jobs can range from repairs to full replacements with vastly different costs.
• Property: A commercial roofing job typically costs way more per hour than a residential project.
• Geographic Location: If you are in an area where supplies are hard to come by or need to be transported a long way, your invoice could be pretty high.
• Job Danger: Did you know that around 50 roofers die on the job each year in the U.S.? Roofing is one of the most hazardous trades; contractors usually factor this into their pricing scale. 
• Materials: The price will also depend on what type of roofing material you want. Asphalt shingles are among the cheapest materials, while slate and cedar shake tends to be the most expensive. 

Hourly Roofing Salary by State 

Keep in mind that the following figures are based on average calculations. Certain roofers are likely to charge more or less than what you see below. Also, the average salary does not dictate how much you pay for services as a consumer. Still, the following salary data helps provide context for local roofing prices.

• New York – $30.23
• New Jersey – $28.49
• Minnesota – $27.74
• Connecticut – $26.15
• Illinois – $26.02
• Massachusetts – $25.07
• California – $24.54
• Alaska – $24.37
• Hawaii – $23.88
• Rhode Island – $23.48
• Washington – $23.12
• New Hampshire – $22.15
• Missouri – $21.12
• Virginia – $20.78
• North Dakota – $20.27
• Oregon – $20.26
• Maryland – $20.20
• Michigan – $19.58
• Idaho – $19.65
• Arizona – $19.59
• Delaware – $19.57
• Nevada – $19.14
• Ohio – $19.02
• Pennsylvania – $18.72
• South Dakota – $14.70
• Mississippi–$14.95
• New Mexico – $15.02
• Alabama – $15.29
• Florida – $15.63
• Oklahoma – $15.71
• Arkansas – $15.84
• Tennessee – $15.95
• Texas – $15.98
• South Carolina – $16.09
• North Carolina – $16.17
• Montana – $16.47
• Iowa – $16.67
• Maine – $16.91
• Nebraska – $16.98
• Kentucky – $17.27
• Georgia – $17.57
• Louisiana – $17.64
• Colorado – $17.84
• Vermont – $17.88
• Wyoming – $17.92
• Utah – $18.09
• Wisconsin – $18.16
• Kansas – $18.21
• West Virginia – $18.40
• Indiana – $18.47

As you can see, answering the question of “how much does a roofer charge per hour” is not definitive. The national hourly rate for roofing labor is about $75, but the range can span from $25 to $250. Call us here at Roofer’s Guild for more information on increasing your jobs and earning more revenue. 

Starting a roofing business is hard enough. Between launching a roofing marketing campaign, coming up with a marketable name, and drumming up leads, roofing start-ups need a ton of maintenance. In addition, scaling a roofing business can be even more challenging for first-time owners. 

While every regional market and roofing business is unique in its ways, some commonalities will help prepare you for what to expect when you’re trying to scale your roofing business. Remember that there is no universal blueprint for scaling a roofing business. However, following the tips below will give you a great shot at measurable growth. 

Key Tips To Scale a Roofing Business:

• Perform Great Work
• Find the Right Supplier(s)
• Invest in Digital Marketing
• Work with a Consultant

Do Good Work

When people ask us how to scale a roofing business, we tell them to do good work. However, the quality of your roofing work will ultimately determine whether you grow as a business or whether you fail. 

That’s because word travels much faster in the digital age than it did just a couple of decades ago. People can go online and leave a review of your company in an instant. So you have to ask yourself, “what will my customers say about my service?”

The effects of bad reviews are measurable too. One study found that 94% of consumers admit that a negative review has caused them to avoid a business. As a small roofing business, you can’t afford to lose out on any customers. The best way to endear yourselves to new and existing customers is to do consistently good roofing work. 

Find a Good Supplier

In the beginning, you may be tempted to go with a smaller supplier because, at the outset, a small supplier is all you need. However, you need a legitimate supplier if you are looking to grow your roofing business. You should find a supplier that will fulfill your material orders reliably as you pick up more jobs. 

Working with a more prominent supplier may cost more initially, but it’s a wise investment. Plus, supplier loyalty usually pays off through flexible payment options, lines of credit, and maybe even discounts. 

Adopt Technology Early

As a roofing start-up, you can integrate technology into your business processes more easily than established companies can. Right now, you are probably a relatively small operation with minimal orders, projects, clients, and employees to manage. So start integrating technology into your daily tasks right now. 

Business software like Jobber can make it easier to assign your crew to jobs, request payment upon completion, keep track of your fleet, and much more. If you get used to using this type of business management software early in the game, it will be much easier to streamline your daily tasks as they get more numerous and demanding. 

Invest in Digital Marketing

As soon as you have the budget for it, you need to invest in digital marketing. Consider the following statistic: nearly half of consumers polled reported using an online search engine to find new businesses and products. 

People are taking to the internet to find home services like roofing companies. However, it’s not enough to plant a sign in your customers’ yards and hope that a bunch of neighbors see it. While grassroots marketing still has its place, digital marketing is necessary if you want to scale your roofing business. Here are some focal points of digital marketing you should be emphasizing:

• Reputation Management: People look to online reviews to help them decide who they will hire. Reputation management, therefore, becomes critical for any roofing business. You must be present on multiple online review sites like Yelp, Angie’s List, Home Advisor, Houzz, and Google My Business. Then, you need to maintain a good star rating (between 4.2 and 4.8 stars). 
• SEO: More than half of modern consumers use a search engine to research businesses. That means you need to show up on Search Engine Result Pages. SEO for roofers entails keyword placement, content creation, social media presence, and much more to improve your search engine rankings.
• Website Optimization: Search engines will reward you with higher rankings if you have a fast, responsive, and well-built website. Customers will also stay on your site longer and be more likely to take action if your site is easy to navigate and offers the information they are after. If you don’t have any web design experience, it is worth hiring a marketing agency with design services or a freelancer specializing in website design. 
• Retargeting: Retargeting ads are ads that appear to people who have already interacted with your company or website. For example, you can have your roof replacement ad appear online on web browsers that have recently shown interest in roof replacement. Retargeting (sometimes called remarketing) ads have become an essential aspect of digital marketing and can help scale your small business with increased lead generation. 

Get Help With Scaling Your Roofing Business

Scaling a roofing business requires your company to invest in growth opportunities through marketing, advertising, and more. It’s impossible to perform all related tasks yourself, so you must hire either in-house or 3rd party assistance. We recommend partnering with Roofer’s Guild for all of your marketing needs in 2023. 

Roofer’s Guild is a marketing company for roofers by roofers. We allow contractors to feel comfortable with their marketing campaigns rather than relying on outsiders who don’t understand the grind of the roofing industry. While some marketing firms may have good intentions, they can’t relate to the daily grind of an actual roofer.