Author Archives: Roofers Guild

Sep '21

6 Great Roofer Email Marketing Tips That Get Results in 2024

Roofing email marketing is a popular promotional tactic to generate leads in 2024. However, as more consumers get hit with daily spam emails, standing out amongst the masses becomes a greater challenge. However, if you master email marketing, you can convert prospects at an impressive rate.

As a roofer, you must attack lead generation from every angle – grass-roots marketing, SEO, word-of-mouth referrals, and roofer email marketing. For instance, email marketing is still one of the most effective ways to keep in touch with your customers and gain new ones.

Consider the following statistic: 99% of people with email accounts look at their inbox daily. In marketing, you want to go where the people are – and email is undoubtedly where they spend their time. Studies show that some people check their email 20 times a day.

So, it stands to reason that email is a powerful marketing tool for roofers. Still, you have to know how to use it. Roofer’s Guild shares some of the roofing industry’s most effective email marketing strategies in the following post.

Table of Contents

1) Create an Email List

To get started with roofer email marketing, you must compile a list of email addresses. Then, create valuable content assets like white papers, coupons, or digital downloads and exchange them for users’ email addresses or contact info.

Downloadable content is one of the most effective ways to generate an email list. Finally, offer guides on your website in exchange for user emails.

The guides could be on winterizing your roof or what to look for when inspecting your roof. You can also create a white paper design on helpful topics like how much a roofing replacement should cost based on the materials used or how to spot a roofing leak.

Then, once you have people downloading your content, gather all the contact information they submit for the content and create an email list.

If you can, try to track what content the people are downloading. You can use this information to personalize their emails and make your email marketing campaign more effective.

Personalized emails are 26% more likely to be opened than non-personalized emails.

Source: AWeber

2) Make Personal Content

Personalized content is much more effective in email marketing campaigns. Since 45% of all email is spam, it’s essential to distinguish yourself as a legitimate service. You have to start by segmenting your email contact list—separate email addresses based on the interaction you have already had with the user.

For example, suppose you have someone who downloaded a white paper you offered on the new homeowner roofing checklist. In that case, it’s probably safe to say that the person who downloaded the white paper is a new homeowner.

Or, if you got the email info from someone who recently requested a roofing quote, you can segment those emails based on their apparent interest in upcoming roofing work.

Your categories will vary depending on the content and services you offer. The important thing is that you segment emails so that you can send each segmented list targeted content.

For example, those who requested a quote for roofing work would probably benefit from emails about upcoming promotions or service discounts.

Create email content that will be useful or of particular interest to the customer based on their interaction with you or your website, making customers more likely to:

Open your Email
Click through to your website
Convert into a customer

3) Follow Up

It’s a bit counter-intuitive to think that “hounding” your customers is an effective email marketing strategy. But the numbers don’t lie: subsequent follow-up emails have a response rate of up to 27%. Follow-up emails typically have higher response rates than the initial email.

While you never want to inundate your customers’ inboxes, sending follow-up emails based on their recent interests is a great way to keep in touch with them and increase brand recognition. Follow-up emails don’t always have to be personalized – though that is the best strategy.

You can also keep in touch with customers and remind them of your service through a general newsletter.

4) Utilize Email Automation

If the tips we have discussed up to this point seem a little intimidating and time-consuming, you’re right. The fact is that launching an effective email roofer marketing campaign is an involved process. That’s why it helps to automate things.

Using a professional email marketing platform can be a big help, especially if you start with roofer email marketing.

These professional platforms can provide you with email templates that you fill with your content and your company’s information. They can also help automate some of the segmenting duties for your email list.

One of the best things about modern email marketing platforms is scheduling when emails get sent, saving you time and effort.

Just be sure that your chosen platform can handle the volume of emails you send out every month.

Selecting a service that provides a robust customer relationship management tool is also helpful.

Source: AWeber

5) Leverage Customer Reviews

If you have been in business for over a year, you probably have several customer reviews. You can use these reviews in your email marketing campaign to boost the perceived credibility of your roofing company.

Including customer reviews in your emails is an effective marketing strategy because consumers will read customer reviews of your business anyway. If they are considering hiring you, they will do their research by reading customer reviews.

So why not bring the reviews to them? It’s a good way of controlling what the consumer reads about your business. You can pull good reviews from your Google My Business page, Yelp, or any other customer review platform.

Implanting customer reviews in emails is also an excellent linking opportunity. For example, if a particular customer review mentions your roofing inspection service, you can embed a link to your website’s roofing inspection service page.

Of course, you will want to make the content as personal as possible. So, if you can, ensure the reviews pertain to a product or service that the recipient seeks.

Roofing On-Site Reviews Example (Screenshot)

Nothing helps build trust faster than positive feedback from other customers.

6) Increase Engagement With Video Content

Engagement is vital to a successful email marketing strategy, and relevant video content is one of the best ways to increase it. Consider producing job completion videos, timelapse videos, and video testimonials to include in some of your email campaigns.

When paired with proper customization and segmentation, video content can considerably boost your email engagement rates. Furthermore, email campaign tools allow roofing companies to track subscribers’ interactions with each video, providing valuable data to refine email campaigns.

While video content can be a true benefit in email marketing, it can also be a deterrent if misused. For example, low-quality videos will decrease engagement rather than increase it. Also, videos not displaying correctly on mobile devices will frustrate mobile users and reflect poorly on your roofing company.

As a result, ensure your videos are optimized and ready to engage your email subscribers.

Acquiring Roofing Leads Through Email Marketing

Each of the five suggestions above helps roofers achieve success through email marketing. But what does success look like for email marketing campaigns? The answer comes in the form of lead generation.

Of course, metrics like open rate, unsubscribe rate, and follow-up rate all provide insights into your email marketing campaign; the result is leads. As more people consume well-developed marketing strategies, you will begin to acquire prospective roofing customers.

At Roofer’s Guild, we help roofing contractors acquire exclusive roofing leads using our various systems and techniques honed over a decade in the plant’s highest-leverage roofing marketing space. Contact us today to learn more.

Sep '21

6 (Tips + Ideas) to Master the Art of the Roofing Sales Pitch

Mastering your roofing sales pitch will have a faster and more tangible impact on your business than other skills. However, not everyone is a natural-born salesman.

You can follow a general formula to give yourself the best shot at closing a roofing sale. Some of what we will be discussing in the following post is simply common courtesy – the basic tenets of interpersonal interaction that will at least start you off on the right foot.

That same structured approach applies across other exterior and field-based sales, where trust and clarity matter just as much as the product itself. In solar sales, for example, reps often guide homeowners through energy savings, system options, and long-term value using clear visuals and proposal tools like SolarGenix and other similar field related softs to simplify complex decisions.

Whether you’re selling roofing, solar, or related home upgrades, success comes from combining product knowledge with genuine communication and a process the customer can easily follow. Over time, this consistency builds confidence and improves close rates across all field sales environments.

Others are unique techniques that your roofing contractors can use to close more roofing sales. In any case, all of the following tips will help you smooth out your roofing sales pitch.

Sales Fundamentals

Make a Good First Impression

Avoid Pushiness

Highlight Your Company’s Benefits

Find a Personal Connection

Discuss Financing

Provide Options / Alternatives

1) Give a Respectful First Impression

When you drive up to someone’s property to discuss roofing services, you really have to be mindful of how you present yourself. It’s one thing to talk to someone on the phone – they can’t see what you’re wearing or your body language. It’s quite another thing to meet someone face-to-face.

That’s why you must be mindful of how you present yourself in person. Remember that you are representing your company as a whole when you meet with a potential customer.

Face-to-face interaction can go a long way toward establishing your company’s credibility. But on the other hand, an in-person meeting can be disastrous if you aren’t respectful.

So when you meet someone at their home during door-to-door canvassing, be sure to wear a clean uniform. Make sure that your truck or business vehicle is clean.

Ensure you’re not blasting loud music out of the car when you pull up to the house. Make sure that any forms or plans you have are ready and that you don’t have to fumble around for them.

2) Don’t Be Too Pushy

The best roofing sales pitch will educate potential customers, not push products or services on them. When you talk to someone about their roof, listen to their needs.

Listen to their pain points and focus on how your roofing process will help address them. Avoid embellishing price points or rambling about how great your company is in the market.

Focusing on the importance of craft in your roofing sales pitch is also beneficial. Explain to the potential customer that your company emphasizes quality that will last.

Education is vital in swaying a consumer. When you have thoroughly conveyed the process and feel that they have a good idea of the work, they will feel more comfortable hiring you.

It also helps establish authority. That’s why it’s always a good idea to have in-depth knowledge of the service in question.

While some people may have good, thoughtful questions for you, do your very best to avoid responding with “I’ll have to get back to you on that” or “I don’t know.” Some perceive that response as a lack of authority and turn to a roofing contractor with all the answers.

3) Highlight the Benefits of Hiring your Company

There are over 100,000 roofing companies active in the United States today. That’s great for the industry, but what does it have to do with your roofing sales pitch?

We are trying to emphasize that your potential customers have more than their fair share of choices when it comes to hiring a roofer.

Discuss what makes your company better than the local competition. For example, maybe you offer more roofing material choices.

Perhaps you can complete a project faster than other roofers. Perhaps you offer free inspections or better labor warranties than others. Chances are, there is something that you do better than the competition – or at least something that will make working with your company sound enticing.

Take some time to think about what these aspects are before you go to talk to someone. In addition to educating the person on the roofing process, you should also emphasize the benefits of hiring your company.

4) Connect on a Personal Level

Salespeople tend to get a bad rap. One reason people tend to distrust salespeople is that they know they are being paid to sell a product or service. So they feel that any interaction with the salesperson will be disingenuous. After all, they only care about making the sale.

It’s a difficult perception for any salesperson to overcome. However, it certainly can be overcome. The best way to get customers to let their guard down is by establishing a personal connection with them. Easier said than done, we know, but talking a bit about your personal life is often an effective way to develop a relationship.

Take a look around the property. See anything familiar? A dog? A cat? A basketball court? A car model that you recognize? Integrate these things into your roofing sales pitch.

You can also share a bit about yourself, including your history with the company and why you chose to work for them. Even talking about hobbies can be significant for a roofing salesperson.

5) Discuss Financing Options

Believe it or not, many homeowners aren’t even aware that they can finance roofing work. Mention that your company offers financing options, especially to prospects who seem on the fence with their decision.

Many roofing projects give homeowners a sticker shock right off the bat because, let’s face it, many are expensive. However, it can be beneficial to ease that shock by showing the homeowner the monthly payment figures instead of the lump sum.

6) Give Them Options

The average homeowner is not a roofing expert. Most people don’t know what roofing materials are available to them.

They may opt not to hire a company because the salesman did not present them with any choices they liked. In most cases, the salesman doesn’t show everything he has in his arsenal.

Your roofing sales pitch should include all your company’s options. If you have many shingle options, be sure that you have pictures and samples ready.

If you do metal roofing, be prepared to show the homeowner some examples. Offering the right option could close the sale, so don’t forget to show them all the roofing options available.

Conclusion: Close More Customers

Mastering your roofing sales pitch isn’t about deploying high-pressure tactics or manipulating homeowners into signing an unfavorable contract. As we’ve explored, the top roofing sales reps balance education, empathy, and professionalism in their pitch.

By focusing on the fundamentals, from the cleanliness of your work truck to the clarity of your financing options, you shift the interaction from a stressful transaction to a neighborly consultation. Whether you are explaining the ROI of a new coating or diving into the intricacies of a full tear-off, the goal is to simplify it for the customer while building credibility and rapport.

Start implementing these six tips into your sales routine. You’ll likely find that when you stop “selling” and start solving problems, the close rates will spike naturally.

Sep '21

How to Sell Roofs Door to Door (6 Helpful Tips for 2024)

Door-to-door roofing sales may seem obsolete in 2024, but it is still one of the most effective ways to close roof sales and get your name out there.

Sure, learning how to sell roofs door-to-door takes literal legwork and some interpersonal skills, but people still appreciate the face-to-face interaction they get from any home service company.

Key Takeaway

Credibility is vital in the roofing business. Face-to-face communication is one of the most effective ways to establish credibility. It lets people see that your words are in tune with your body language.

Still, door-to-door roof sales are notorious for being challenging. Not everyone will react favorably to a stranger ringing their doorbell.

In the following blog post, Roofer’s Guild will explain how to sell roofs door to door effectively in 2024.

Table of Contents

Tip #1: Get To The Point

Don’t take too long to get to your point. Believe it or not, most people aren’t interested in spending a significant portion of their day in idle chatter with strangers.

People will tell you that you are a salesman when you come to the door, so don’t waste their time. State your name, the company’s name, and your sales point right off the bat.

Bonus Tip: it can be constructive to rehearse your door-to-door roofing sales pitch – especially the greeting where you state your name, your business name, and why you are there.

Tip #2: Adapt as Needed

While it’s a good idea to have part of your pitch rehearsed, don’t be a robot. Remember that one of the most effective door-to-door sales tactics is finding the pain point of the potential customers. That means you must converse with them and listen to their roofing needs.

You may be able to steer the conversation a bit by observing certain things about their roofs. In general, though, the goal is to listen to customers and let them talk about their roofing concerns.

Once they mention their concerns, then it is time to provide your solution. If they can’t remember their last roof inspection, note that you offer a roofing inspection service. If they mention concerns about the effect of extreme weather on their roof, note that you specialize in storm roof repair.

Next, take a look at the state of their gutters. If they require cleaning or repair, steer the conversation toward them and mention that your company offers competitive gutter cleaning and repair rates.

The point is to adapt your pitch to the needs of the customer. Of course, you may not always be able to do this.

After all, you can’t just lie and say you offer a roofing service that the customer needs even though you don’t. But more often than not, you will find some roofing needs that you can fill for potential customers.

Tip #3: It’s About Getting Leads

Of course, you always want to try to close a sale. However, there is a secondary purpose: generating leads. Leads are vitally important to your roofing business, and you need as many as you can possibly get.

You should already be implementing SEO and digital marketing strategies to generate more roofing leads online, but selling roofs door-to-door is a golden opportunity to generate leads even if you can’t close a sale.

Consider the neighborhood of a worksite you are on. Your customer’s neighbors are excellent lead prospects because their roofs are prone to the same problems. They are likely to need roofing services soon, too, right? So go ahead and knock on their doors and ask them about the state of their roofs.

Even if they aren’t interested, you can ask to leave your card with them just in case they need any roofing work in the next year or two.

Tip #4: Be Polite

Being polite when you knock on someone’s door and try to sell them anything is a given. What we’re talking about, though, is to be polite even in the face of rudeness.

Remember that many neighborhoods these days have their own social media groups, and word can get around quickly of a rude door-to-door roof salesman.

Plus, if you return rudeness with rudeness, you will have no chance of converting that customer in the future.

Tip #5: Use Storm-Chasing Apps

Part of being an effective salesman is knowing which areas are prime for business. If you want to know how to sell roofs door to door effectively, you have to know where people are most likely to buy.

A storm-tracking app could be highly effective. A good storm-tracking app will let you know which areas have been recently hit with hail or other kinds of storms.

Remember that people will be looking to shore up their roofs as soon as possible after the storm, so it could be highly profitable for you to eliminate the need for their search by showing up to their property.

Tip #6: Be Honest and Transparent

The best salespeople are usually the ones who are more introverted and less salesy. Most homeowners can detect B.S. since they can access online reviews and neighborhood forums announcing when roofers are going door-to-door.

If you cut through the B.S. and lay out an honest assessment of your services, your chances of a conversion increase exponentially.

Remember that some people won’t answer the door regardless. Some may even threaten you to get off their property and insult you personally. While such behavior is not common, it does happen to roofers. The best you can do is promote your roofing company authentically in a way that addresses their needs.

Sales can be a tough job, but somebody has to do it. At Roofer’s Guild, we encourage business owners to try door-to-door sales before they ask employees to do the job. Once they understand what goes into the process, they can hire people who are well-suited for the position.

Sep '21

Roofing Directories

Having your roofing business listed on industry-specific directories helps build your reputation, increase brand recognition, and improve SEO for roofers.

With one essential caveat: directories not indexed by Google have no impact on your visibility, so avoid building citations on spammy directories that search engines will ignore.

Below is a list of industry-specific roofing directories. Some of these require a paid membership to get a listing.

USA Roofing Directories

Directory	Link	Location
Ask a Roofer	Source	National
Coatings Coffee Shop	Source	National
Directorii	Source	National
Green Roofs	Source	National
Metal Coffee Shop	Source	National
National Roof Deck Contractors Association	Source	National
National Roofing Contractors Association	Source	National
National Roofing Directory	Source	National
National Roofing Directory	Source	National
National Slate Association	Source	National
Roofers Coffee Shop	Source	National
roofersDB	Source	National
Roofing & Solar Reform Alliance	Source	National
Roofing Alliance	Source	National
Roofing Contractor	Source	National
Roofing Directory	Source	National
Roofing Talk	Source	National
Slate Roofing Contractors Association	Source	International
The Roofer’s Helper	Source	National
USA Roofing Companies	Source	National

Regional Roofing Directories

Directory	Link	Location
Midwest Roofing Contractor’s Association	Source	Regional
North East Roofing Contractors	Source	Regional
Western States Roofing Contractors Associaton	Source	Regional

US-State-Based Roofing Directories

Directory	Link	Location
Arizona Roofing Contractors Association	Source	Arizona
Roofing Contractors Association of California	Source	California
Colorado Roofing Association	Source	Colorado
Roofing Contractors Association of South Florida	Source	Florida
Florida Roofing and Sheet Metal Contractors Association	Source	Florida
Georgia Roofing Contractors Association	Source	Georgia
Kansas Roofing Association	Source	Kansas
Kentucky Roofing Contractors Association	Source	Kentucky
Central Texas Roofing Contractors Association	Source	Texas
North Texas Roofing Contractors Association	Source	Texas
Roofing Contractors Association of Texas	Source	Texas
Roofing Contractors Association of Washington	Source	Washington

US-City-Based Roofing Directories

Directory	Link	Location
Chicago Roofing Contractors Association	Source	Chicago, IL
Houston Area Roofing Contractors Association	Source	Houston, TX
San Diego Roofing Contractors Assocation	Source	San Diego, CA

Sep '21

5 Methods to Generate Roofing Leads in Denver, CO

Roofing lead generation is an important aspect of all local roofing businesses, but the methods for maximizing customer inquiries vary significantly.

For Denver roofing companies, variables like climate, competition, employees, and brand recognition all influence your ability to generate roofing leads consistently.

If you feel like your business has fallen short of its lead-generating potential, consider the following list of tips for getting more roofing leads in Denver.

1) Partner Up

Forming business partnerships can open you to a new demographic of leads. Think about local businesses you often encounter in your work as a roofer. Real estate agents and local hardware stores are good places to start.

Reach out to these business owners and offer your services and promotions. For instance, you can ask the local mom-and-pop hardware store that you frequent for your supplies if you could leave your cards on their checkout stands or if they can include a link to your site on their website.

Partnering up with real estate agents or companies can be incredibly lucrative. For example, you could offer their services for roofing inspections, and in return, they could refer their clients to you.

Real estate agents are always in need of roofing services anyway, so reaching out to a local agent or two is a good lead-generation tactic in and of itself.

2) Get More Reviews

Online reviews have become a commodity for businesses in the digital age. Studies have shown that most consumers will read at least one review before purchasing a product or service – some polled consumers reported that they read more than ten reviews before making a decision.

People look to online reviews to see what kind of experience they can expect from roofing companies. In addition, reviews help with visibility; the more reviews you have to read online, the more people will see your business.

But how do you get more reviews? It would help if you started by starting a Google My Business profile for your roofing company. It’s free and easy and will instantly increase the online visibility of your business if you don’t already have a profile.

Of course, it helps to be as present as possible on review sites like Houzz, Angi’, and Yelp. However, investing in reputation management tools is also a great way to get more reviews and leverage your current ones to generate more Denver roofing leads.

3) Invest in PPC

PPC stands for Pay Per Click. It’s a form of online advertising in which you only pay when someone clicks on your ad. While PPC advertising has caught some flack over the years for being “unsustainable” or a black hat form of marketing, it can give your company a shot in the arm regarding leads.

PPC ad campaigns can be beneficial if your roofing business is new. PPC ads are a great way to increase visibility in your local market. The best thing about them is that they can target specific audiences.

In other words, you can make it so that your PPC ads show up only for people who have searched for or otherwise showed interest in roofing services.

Another good thing about most PPC ad services like Google Adwords is setting a strict budget. This way, there’s no chance of accidentally going over your advertising budget. Setting a low budget at first is an excellent way to save money and see how effective your PPC ad campaign is.

If you are getting a good return on your low-budget PPC ad campaign, you can think about increasing the budget for even more leads.

4) Trade Shows

The old ways aren’t dead. Trade shows are still a hotbed for roofing leads. While you must be more careful with them now that we live through a pandemic, trade shows are still a great way to establish industry connections and get B2B leads.

Trade shows can be beneficial if you happen to specialize in commercial roofing. Many other businesses attend trade shows, and you may find that most of your leads come from exhibitors rather than attendees. The Colorado Roofing Association still holds annual trade shows that are a must-attend for roofers in Denver.

You don’t even have to be an exhibitor to get roofing leads from trade shows. Just showing up and talking to other attendees and exhibitors could be enough to spark valuable business connections and gain Denver roofing leads.

5) Local SEO

Roofing is most certainly a local business. As a result, if your current SEO strategy doesn’t emphasize your local market, you are probably wasting money.

Targeting longtail keywords that include “Denver, CO” or an even more specific neighborhood is an excellent first step for local SEO.

Here are some other ways you can optimize for local SEO:

Create blog content that focuses on local news or events
Create different location pages for every area that you service
Get backlinks from local businesses and organizations
Optimize your site for mobile web browsers

There’s much more to local SEO, so it’s usually a good idea to partner up with an SEO agency to help you with the technical details.

Get More Denver Roofing Leads

Here at Roofer’s Guild, it’s our job to provide roofers in the Denver area and beyond with helpful resources.

Our industry experience means we can craft a specialized digital marketing campaign to help you get more leads and convert more leads.

In addition, we provide lead generation services to Denver-area roofing companies. So contact us today to get started.

Aug '21

Does Roofing Company Business Age Matter?

A roofing company’s business age matters for several reasons. First, companies that have sustained success for a period of 5+ years have developed business processes that work well enough to keep them in business.

Secondly, consumers largely gravitate towards established roofing companies compared to new ones. In addition, digital platforms like Google are making it easier for users to distinguish which companies have tenure with “years in business” labels on Google Business Profiles.

Key Takeaway

Roofing businesses with 5+ years of experience have developed sustainable business practices and can more easily sell services because of accumulated trust.

How Long Do Roofing Companies Stay in Business?

The average roofing company only stays in business for four years. As a consumer, this may not seem important to you, but it is just as important to you as it is to anyone considering becoming a roofing contractor. That’s because experience matters when it comes to choosing a roofing contractor.

Whether you are a contractor, prospective contractor, or consumer, you should be concerned with the question: how long do roofing companies stay in business?

After all, when you look up roofers in your area on Google, you are guaranteed to have no shortage of choices. However, the sheer volume of roofing companies currently in operation in any given city in the United States belies the average lifespan of companies in this industry.

Google Business Profile Shows a “Years in Business” Label for Roofing Companies

Why Roofing Business Age Matters

Tenure impacts business success for several reasons that concern both the consumer and the contractor. In the following post, Roofer’s Guild will show you why.

If you are a roofing contractor with the ambition to make it past that elusive 4-year mark, we can help.

Pricing

In one way or another, it all boils down to experience. However, this point has to do more with how a new contracting company prices jobs.

Many people don’t realize that roofing has a slow season in most regions of the United States. A seasoned roofer will know how to price jobs so that their company makes it through those quiet months.

A newer contractor may offer lower prices for a roofing job, but that may only be because they haven’t been around long enough to know that they need to retain enough earnings to carry them through the slow season.

You may still be wondering why this matters as a consumer. For example, let’s say you hire a roofer in the summer to build your new roof.

The company has been in business for a couple of years and just gave you the lowest bid. Now, let’s say a problem with your roof arises in the following January.

Unless the roofer you hired was wise beyond their years, they might not even be in business anymore. The fact is that many new roofing companies fail during the slow season because they didn’t price jobs prudently.

The warranty you got from your roofer in the summer will mean nothing if the business doesn’t last past the winter. You will be left high and dry – or, in the case of a leaking roof in the winter, high and wet.

Notierity

Being an experienced roofer is essential. More specifically, however, you need experience with your local market. Not every region of the country deals with the same kinds of roofing problems as others.

For instance, some of the most common roofing problems entail intense UV rays deteriorating roof shingles.

While on the other side of the country, the most common problems are hail storm damage in Florida. Where a roofer’s experience is vital to the contractor and the consumer.

A roofing company may have been in business for 20+ years but has only been operating in your local area for one or two years. If they lack the expertise to address your problems, it may be a regional ignorance.

On the other hand, as a contractor, your foray into a new market may cost your company if you don’t have specialized experience.

As a consumer, you have to ask how long the company has been in business, but how long they have been in business in your area.

As a contractor, you must carefully consider the pros and cons of entering a new market. Hiring local roofers could be a way to negate this danger, however.

Performance

Last but certainly not least, it matters how long a roofing company has been in business because it speaks volumes about the quality of its work.

Think about it: would you hire a company that has been in business for 50 years or 15 years to build your roof?

Experience matters because the longer you’ve been in business, the more consumers will perceive your company as one of quality.

Longevity speaks to a commitment to quality roofing work, good customer service, and responsibility. However, building trust and credibility takes years to establish.

That’s not to say that there aren’t any good and new roofing companies. On the contrary, the roofers, who are now considered 50-year veterans, started in year one, just like the latest contractors on the market. Still, a lack of experience requires the consumer to take a more considerable risk.

Marketing

Experience can matter from a digital marketing standpoint, too. For example, it can be challenging for new companies to get enough online reviews for customers to feel comfortable pursuing their services.

Online reviews go hand-in-hand with consumer trust. Most consumers read a six to ten reviews before deciding which product or service they should use.

Unfortunately, the fact is that newer roofing companies may not be able to get enough reviews to sway first-time customers.

Stay in Business Longer With Roofer’s Guild

If we have impressed anything upon you in this post, we hope this simple sentiment is that experience matters!

Here at Roofer’s Guild, we have vast digital marketing experience in the specific market of roofing. How long do roofing companies stay in business?

The answer to that could be the difference between an effective and ineffective digital marketing strategy.

Aug '21

4 Ways to Get More Roofing Leads in Austin, TX (2024 Update)

Getting roofing leads in Austin, Texas, can be challenging if you don’t understand how marketing works.

For example, roofers that buy leads from HomeAdvisor or other 3rd party platforms keep themselves in the gig economy without a measurable way to scale their roofing company.

The roofing industry has shrunk by 2.6% heading into 2024 so far. As a result, many companies compete for roofing clients in Austin, TX.

However, the companies that increase yearly revenue produce their own lead generation system rather than relying on other brands.

So, you probably wonder how the top roofers get leads. While industry growth continues upward, smaller companies find it harder to get roofing leads in Austin. That’s why we want to offer all the Austin roofers out there an updated list of roofing lead generation tips.

If you would like to work with a marketing expert to get more roofing leads in Austin, don’t hesitate to reach out to us here at Roofer’s Guild and check out these 11 methods to get more roof leads in 2024.

1) Content Marketing

Content marketing is still one of the hottest tips for generating roofing leads in Austin for 2024. Why? Because people would rather hear about your company through an informative blog post than a paid advertisement.

The bottom line is that people are leery of advertisements. While ads still have their place in the lead generation process, more emphasis should be on generating organic traffic through value-rich blogs, videos, and social media posts.

Start one now if you don’t already have a roofing blog that offers helpful information about roofing to your readers. If you have not invested in making high-quality videos that teach the viewer a thing or two about roofing, give it a try.

Remember that the goal is to compose compelling content that engages readers and provides valuable information and resources.

Content Marketing Helps Brand Your Roofing Business

2) Lead Magnets

Lead magnets can take different forms, but the goal is to get people to provide you with valuable contact information to remarket them later. Some examples of lead magnets include:

White Papers: White papers can be case studies that go over some aspects of roofing in detail. They are educational write-ups that you can offer in exchange for contact information.
Webinars: Think of one of the most common roofing problems that people have in Austin. Compose a short educational speech on the topic and promote it as a webinar on your website and social media outlets. You can offer access to the webinar in exchange for contact information. You can also include a Q&A portion where the people who join can ask questions.
Promotions: Offer special promotions on roofing services in exchange for people signing up for your newsletter or email list.

Lead magnets are beneficial if you emphasize email marketing in your digital marketing campaign. They can help you get a good list of contacts who may be ready to make a purchase.

Still, lead magnets can get you the precious contact info you need, whether your marketing efforts are digital or analog.

Lead magnets compel website visitors to submit their contact information, thus entering your roofing sales funnel. Conversion rates increase substantially once the individual submits their info.

Lead magnets attract top-of-the-funnel consumers by exchanging a value proposition for contact information.

3) Retargeting Ads

Retargeting ads are emerging as one of the most effective lead generation tactics for 2024. A retargeting ad will display a specific ad based on how someone has interacted with your website in the past.

For example, let’s say someone visited your website’s “shingle replacement” page but didn’t schedule an estimate or complete a sale.

The service provider will display your shingle replacement ad to visitors on other websites with retargeting ads.

Retargeting ads essentially remind consumers that they are interested in a product or service. But, more importantly, they are very effective.

One study showed that retargeting ads are about ten times more effective than regular display ads. While regular display ads earn a click about 0.07% of the time, retargeting ads get clicked on 0.7% of the time. Therefore, the more clicks your ad gets, the more leads will come to your website.

Retargeting ads are effective because rather than showing consumers a random advertisement that they might have zero interest in, retargeting ads show people ads about things that they have shown interest in previously.

Remarketing produces higher conversion rates than typical first-time advertising since the user is already familiar with your brand and has demonstrated some level of interest in your services.

Users with previous exposure to your roofing brand are more likely to engage with an ad on social media platforms.

4) Brand Authority

When marketers talk about building a brand, it usually sounds like BS. But the reality is that the most successful roofing companies in Austin, TX, feature an established brand.

You can build your brand by investing in a high-quality business website and on-page SEO. You should also invest in reputation management on your Google Business Profile.

Brand authority increases visibility because Google ranks larger brands, and other websites link to authoritative companies.

However, the true power of brand authority manifests through conversion rate. When they trust the company’s brand, consumers are far more likely to buy roofing services in Austin, TX.

While part of branding is your company name and logo, much of it comes down to marketing. Of course, performing excellent services accelerates your branding process, but you still need to showcase your work.

If nobody knows about your roofing jobs, there’s no way to cash in on your successful performances.

More Roofing Leads in Austin

All the tips mentioned above are things you can do right now. However, if you really want to maximize the lead-generating potential of your roofing business, you have to work with the experts.

Here at Roofer’s Guild, we can establish a steady flow of quality leads for your business.

Learn more about SEO for roofers and marketing tactics that help create a steady stream of prospects with great potential to become repeat customers.

Our team constantly studies the most effective methods to grow your business.

Aug '21

The 4 Best Roofing Books of 2024 (with Descriptions)

Are you looking for the best roofing books for 2024? At Roofer’s Guild, we don’t blame you for seeking knowledge. After all, you are dealing with the first line of defense for your customer’s homes.

So, while nothing can replace hands-on training, it never hurts to supplement your roofing knowledge with a bit of at-home reading.

Our team rounded up some of the best roofing books for contractors (and even some for non-roofing contractors) in 2024. The books in our list run the gamut from specific job guides to supplemental roofing education.

Table of Contents

1) The Calm After the Storm by Daniel Koren

In 2020, 4,611 major hail storms were reported in the United States. Severe storms are one of the leading causes of damage to any roof type.

As a contractor, you should know all about roof storm damage. In The Calm After the Storm by Daniel Koren, you will learn about the damage various storms (particularly hail storms) can do to roofs.

Your customers may also look to you for help with the insurance claims process. The Calm After the Storm tops our list of the best roofing books because it details the insurance claims process – one of the most problematic and common concerns for homeowners.

https://www.amazon.com/Springfield-Roofing-Company-AFTER-Storm/dp/B08ZFQLG4L/ref=sr_1_1?crid=1ERMSB4IOTU8I&keywords=the+calm+after+the+storm+daniel+koren&qid=1663599066&sprefix=the+calm+after+the+storm+daniel+koren%2Caps%2C128&sr=8-1

2) Siding, Roofing, and Trim

If you are a roofing contractor, you probably don’t need a book to tell you how to replace or install a roof. However, you may want to branch out into other services to earn more money and expand your business. Siding, Roofing, and Trim by the editors of Fine Homebuilding is a book that can help.

In it, you will learn the basics of how the roofing system affects a home’s exterior. More importantly, you can learn the basics of replacing and installing, you guessed it, siding and trim. Even a section dedicated to painting tips would be an excellent book for anyone looking to expand their repertoire of services.

However, one of the best things about Siding, Roofing, and Trim is that it was written: “by pros for pros.” There is no baby talk in this book.

You will need to have some contractor experience already to get the most value from this book, but if you are looking to add more services to your menu, chances are you are a reasonably seasoned contractor.

https://www.amazon.com/Siding-Roofing-Trim-Completely-Tauntons/dp/1627103864/ref=sr_1_1?crid=2ZBTPN8WXBAFQ&keywords=Siding%2C+Roofing%2C+and+Trim&qid=1663599111&sprefix=siding%2C+roofing%2C+and+trim%2Caps%2C129&sr=8-1

3) Roofing with Asphalt Shingles

An estimated 75% of houses in the U.S. have asphalt shingle roofing installed. Of course, as a roofing contractor, you likely have a lot of experience with asphalt shingles. Still, everyone could use some help to produce the tightest, most amicable, and most secure asphalt shingle roofs.

That’s why we chose Roofing with Asphalt Shingles as #3 on our list of the best roofing books. It’s essentially a masterclass in asphalt shingle roofing. But, of course, you can skip all the basics of installation. Roofing with Asphalt Shingles offers advanced tips for installing asphalt shingles, though.

There are chapters dedicated to installing the longest-lasting asphalt shingle roofs and producing aesthetically pleasing ones. Plus, you get a primer on how to estimate asphalt shingle roof jobs and order materials accurately.

This book’s value is not that it will show you how to replace shingles but that it will teach you to become a master at one of the most common types of roofing work in the industry.

https://www.amazon.com/Roofing-Asphalt-Shingles-Pros/dp/1561585319/ref=sr_1_3?crid=20YMNQ3WHEELI&keywords=Roofing+with+Asphalt+Shingles&qid=1663599137&sprefix=roofing+with+asphalt+shingles%2Caps%2C132&sr=8-3

4) Roofing, Flashing, and Waterproofing

Another great read by the editors of Fine Homebuilding, Roofing, Flashing, and Waterproofing provides an in-depth guide on protecting roofs from one of Mother Nature’s most damaging elements: water.

Again, we like this book because it was written by pros, so even if you’re a seasoned roofing contractor, you’ll be able to get a lot of value out of Roofing, Flashing, and Waterproofing.

For even more resources like digital marketing for roofing and roofing leads, get in touch with the pros here at Roofer’s Guild. We can help you expand your business, so contact us today.

https://www.amazon.com/Roofing-Flashing-Waterproofing-Pros/dp/1561587788/ref=sr_1_1?crid=SM97BNM8EXQL&keywords=Roofing%2C+Flashing%2C+and+Waterproofing&qid=1663599176&s=books&sprefix=roofing%2C+flashing%2C+and+waterproofing%2Cstripbooks%2C85&sr=1-1

Jul '21

How Much Does a Roofer Charge Per Hour? (State by State)

When considering how much roofers charge per hour, it’s vital to differentiate salary from cost. As a consumer, you will pay a higher hourly rate than laborers earn from their employers to perform the work.

The average roofing salary by state is widely available to the public (though the numbers vary depending on the source).

In contrast, hourly rates for consumers are nearly impossible to approximate by location since each company itemizes its jobs differently.

Key Takeaway

The national hourly rate for roofing labor is around $75. However, rates can vary by location, with a low end of around $44 per hour and a high end of around $130 per hour.

The roofing industry has declined over the last five years, including by -0.3% last year.

Still, the industry’s $75.9bn revenue makes a career in roofing a tempting prospect for many people.

Researching the average hourly rates for roofing contractors is helpful whether you are a youngster trying to map out a career path, looking to change your career, or a consumer who will require roofing services.

What Impacts How Much Roofers Charge?

If you are a consumer in need of roofing services, your invoice will reflect many different factors.

It’s not just about how much a roofer charges per hour; it’s also about the availability of materials, the complexity of the work, the type of roof you have, and more.

Here are some of the factors that could affect pricing:

Job Scope: Roofing jobs can range from repairs to full replacements with vastly different costs.

Property: A commercial roofing job typically costs way more per hour than a residential project.

Geographic Location: If you are in an area where supplies are scarce or need to be transported far, your invoice could be high.

Job Danger: Did you know that around 50 roofers die on the job each year in the U.S.? Roofing is among the most hazardous trades; contractors usually factor this into their pricing scale.

Materials: The price will also depend on the type of roofing material you choose. Asphalt shingles are among the cheapest materials, while slate and cedar shakes tend to be the most expensive.

Hourly Roofing Salary by State

The following figures are based on estimated and average salary calculations for roofing employees in each state, not the actual cost of hiring a roofing contractor.

Roofing companies charge significantly more than these hourly estimates to cover equipment, insurance, materials, etc.

Consequently, the third column provides an estimated consumer charge range to provide more context on how much you can expect to pay.

The following salary data helps provide context for local roofing prices.

State	Estimated Hourly Salary	Estimated Consumer Charge Range
South Dakota	$40.66	$89–$130
Virginia	$37.47	$82–$119
Kansas	$36.76	$80–$117
Maine	$35.84	$78–$114
New Hampshire	$34.41	$75–$110
Idaho	$34.24	$75–$109
Indiana	$34.08	$74–$109
Michigan	$33.40	$73–$106
Iowa	$32.37	$71–$103
Montana	$32.26	$70–$103
Louisiana	$31.93	$70–$102
Rhode Island	$31.33	$68–$100
New York	$30.23	$66–$96
Illinois	$29.84	$65–$95
Alaska	$28.57	$62–$91
California	$28.54	$62–$91
New Jersey	$28.49	$62–$91
Oregon	$28.42	$62–$90
Hawaii	$28.13	$61–$90
Minnesota	$27.74	$61–$88
Washington	$27.61	$60–$88
Georgia	$27.49	$60–$87
Vermont	$27.39	$60–$87
West Virginia	$27.34	$60–$87
Arizona	$27.13	$59–$86
Florida	$27.00	$59–$86
Texas	$26.87	$59–$85
Pennsylvania	$26.80	$58–$85
Colorado	$26.53	$58–$84
North Carolina	$26.21	$57–$83
Connecticut	$26.15	$57–$83
Massachusetts	$25.60	$56–$81
Wyoming	$25.54	$56–$81
Wisconsin	$25.43	$55–$81
Utah	$25.24	$55–$80
Alabama	$24.66	$54–$78
New Mexico	$24.45	$53–$78
Nevada	$24.12	$53–$77
Maryland	$24.12	$53–$77
Nebraska	$24.05	$52–$76
Ohio	$23.71	$52–$75
Tennessee	$23.44	$51–$75
Delaware	$23.17	$50–$74
Mississippi	$22.73	$50–$72
South Carolina	$22.00	$48–$70
Missouri	$21.76	$47–$69
Arkansas	$21.66	$47–$69
Kentucky	$21.36	$46–$68
Oklahoma	$20.64	$45–$66
North Dakota	$20.27	$44–$64

Final Thoughts

In an age where consumers seek clear and concrete answers to complex questions, presenting nuanced explanations may frustrate some.

It is important to understand that a roofer’s hourly wage depends on many factors, many of which differ by the service provider’s precise zip code.

So, while estimating a roofer’s hourly rate is not definitive, the national hourly rate for roofing labor is about $75, but the consumer charge range can span from $44 to $130.

Jul '21

How To Get (Exclusive) Roofing Leads on Facebook in 2024

I was just talking to Jimmy, a roofing friend of mine, when he asked about how to get roofing leads on Facebook.

I wasn’t surprised by the question because of Facebook’s popularity and the buzz surrounding its advertising campaigns.

While Facebook Ads are undoubtedly effective for some roofing companies, others fail to match the success of their competitors.

Most of the time, the difference in performance stems from a lack of clarity on how to target ideal customers for a local roofing company.

As a proud member of Roofer’s Guild, I help our roofing community reach more customers through marketing and advertising, including Facebook Ads.

You Can Get Roofing Leads on Facebook Through Paid Advertising That Properly Targets Ideal Roofing Customers Within Your Service Area.

Table of Contents

Generating Roofing Leads With Facebook Lead Ads

The primary method to generate leads for your roofing company on Facebook is through paid advertising and, more specifically, “Lead Ads.”

Although you can post organic (free) content on your Facebook Business Page, it will not reach enough people to generate significant leads.

As a result, you must create a Lead ad through the Ads Manager in your Meta Business Suite.

Getting Started

Open Meta Business Suite and select Ads Manager.

Next, click on the +Create button and select “Leads” as the campaign objective.

Add campaign details and set a budget.

Conversion Location

Choose “Instant Forms” so users can auto-fill and submit their Facebook info through the platform’s native lead form.

Budget and Schedule

Set your recommended daily budget between $10 and $15 to start (you will monitor this going forward).

Your ad should run for at least seven days so that the Facebook algorithm can capture its data.

You don’t have to set an end date if you plan to closely monitor performance daily.

However, if you are unsure when you will log back into your account, make sure to set an end date.

Screenshot of Facebook Lead Ads Screen for Budget and Schedule

Audience

You must create a new audience if your account does not already have an existing audience.

Set your location to your service area(s).

Set the age range from 35-65.

Ad format

Choose between a carousel display or a single image (or video).

Insert your chosen media, headline, description, and CTA (call to action).

Select a destination (which, in this case, will be instant form).

Publish Your Ad

Finally, select “publish” so your roofing lead ad goes live.

Why Facebook Roofing Leads Are Popular

Facebook has been a staple in social media marketing for over two decades. However, the platform has recently become renowned for roofing lead generation, primarily through Facebook Lead Ads.

Many contractors view Facebook as a superior alternative to Google Ads because of its higher conversion rates.

Also, contact info captured through Facebook is in the category of exclusive roofing leads, as the customers are directly interacting with your company brand rather than a 3rd party (like a lead seller)

Below are some of the reasons why Facebook leads are becoming increasingly popular for roofers:

Sheer Volume: Facebook is still one of the most dominant social media platforms in existence, for starters. The website boasts over 2 billion monthly users.
The Right Audience: You don’t want to target too young people to own their own homes. The average U.S. Facebook user is 40 years old – the perfect age for homeowners. Conversely, fewer than 10% of people on Facebook are under the age of 18.
Constant Traffic: Of the 69% of American adults who use Facebook, 74% check the site daily. It’s like having an endless parade of cars drive by the company sign you planted in a customer’s yard.

Based on these numbers alone, Facebook cannot be overlooked for roofing leads.

Facebook Marketing To Get Roofing Leads

Paid advertising is the most effective way to generate roofing leads on Facebook.

However, organic Facebook Marketing can help maximize advertising conversions and strengthen your company brand.

For example, accumulating “likes” on your Facebook Business Page allows you to refine your source audience when targeting users through paid advertising.

As a result, it’s vital to optimize your business page to attract the right kinds of followers.

The right style will be the one that resonates with your target audience.

Check out some of the ways to achieve this below:

Share Informative Content on Facebook

Your organic content should not be as sales-oriented as your advertisements.

Instead, it would be best if you used your page to:

Educate people on roofing and roofing services.
Connect with your community.
Increase traffic to your website.
Highlight staff, employees, and events.

One of the most effective ways to generate leads with Facebook is to offer valuable posts that teach your followers something they didn’t know about roofing.

You can also connect with them by introducing yourself and your team to them through stories and videos.

Remember to include a link to your website in all of your Facebook posts.

Brand Your Roofing Company Through Facebook

Another great way to maximize your Facebook Business Page is with consistent branding.

Make sure you use your company’s logo as your Facebook avatar.

Your Facebook profile name should be your business name (or as close as possible if it’s already taken).

That way, when people see your logo on a service vehicle in real life, they connect the brand with the Facebook account they interacted with online.

Why is that important? Because people tend to trust brands that they recognize. The numbers don’t lie, either.

Studies have shown that consistent branding alone can increase revenue by 23%.

The uptick indicates that people buy more services because of brand recognition.

So, you must consistently utilize your logo, slogan, company name, fonts, and even company colors both online and in real life.

Publish Roofing Videos on Facebook

Facebook video is the most compelling way to receive organic engagement from followers.

People spend 100 million hours watching videos on Facebook every day.

Therefore, creating video posts for Facebook is a vast opportunity to generate leads for your roofing business.

The good news is that creating videos is easier than ever with online video editors like Veed and Canva.

Here are some value-oriented Facebook video ideas:

Roofing Maintenance How-To’s: Simple “how-to” videos can get many impressions and create traffic. Consider a video that shows people how to clean their gutters safely or something else along that line.
Winter Tips: Many people are concerned with how their roofs will hold up during the winter, so try creating a video outlining tips for roof winterization.
Before and After Videos: Nothing shows people what you can like a good before and after video. Document a damaged roof with a video and a story on how the roof got damaged. Then, connect that with video footage of the repaired roof with a brief explanation of the work that went into it.

Next Steps to Generate Roofing Leads on Facebook

Your next steps depend on the maturity of your roofing company in the digital marketplace.

For example, you can start running lead ads immediately if you already have a Facebook Business Page.

If your company does not yet have an account, you must create a business account in Meta Business Manager.

For assistance with creating effective Facebook Lead Ads, contact Roofer’s Guild today.