Blog

Nov '21

3 Ways to Acquire (Exclusive) Roofing Leads in Las Vegas

Blog Cover for Roofing Leads Las Vegas Showing Vegas Skyline

Las Vegas roofing leads are extremely valuable. After all, Vegas is one of the most unique cities in the United States. A thriving tourist and hospitality industry is at its heart, which helps fuel the local economy.

It’s a gem in the desert, and outside of its bustling strip is a massive suburban residential area. In fact, Las Vegas real estate is currently among the hottest in the country.

As a roofing contractor operating in the Las Vegas area, your business should be booming.

New housing developments get approved almost every day. Meanwhile, Real estate agents capitalize on the thriving housing market and a massive influx of new residents looking for property inspections.

The only problem for roofers is that competition can be rather brisk.

The more leads you get, the more opportunity you have to close sales and grow your local market share.

The following post is dedicated to helping roofing contractors in the Las Vegas area acquire new and exclusive leads.

Table of Contents

Exclusive Las Vegas Roofing Leads

There is a big difference between exclusive and shared leads. Exclusive leads are the ones you really want to vie for because they are leads with a higher likelihood of purchasing intent.

In other words, exclusive leads have been nurtured. As a result, they represent people who are more likely to need and be ready to pay for roofing services than other leads.

There is another distinct advantage that exclusive leads have over other types of leads: they are not shared with other contractors.

With shared leads, a lead-generation company may sell the same lead to multiple contractors. But, in the end, the contractors have to compete with one another for a single customer.

That’s not something you have to worry about with exclusive leads. As a result, exclusive leads give you a much higher chance of converting the customer and making a sale.

This is why you always want to have as many exclusive leads in the pipeline as possible. But how can you drum up exclusive leads? Here are some of the best methods for generating exclusive leads.

Infographic Comparing Exclusive and Shared Leads

1) Retargeting Ads

Retargeting ads are potent tools for professional marketers and business owners alike. For example, if you want to get more roofing leads in Las Vegas, this is one of the most effective ways to do it.

A retargeting ad essentially follows a web surfer around the internet after they have shown interest in your website or online content.

Say someone visits your website but leaves without scheduling an estimate, asking for more information, or taking any other kind of action. With retargeting ads, your online ads will appear on other websites that they visit.

It may sound annoying, but it really does work. In fact, some industries have reported that retargeting ads increased their conversion rates by up to 150%!

Retargeting ads can also help increase your brand awareness. For example, when someone visits your site but does not complete a purchase, a retargeting ad can reach them after leaving the site.

Retargeting ads fulfill many important digital marketing roles, including increasing brand awareness, following up with prospective clients, increasing online presence, and generating more exclusive leads.

2) Local Business Reach

Roofing contractors fail to tap one of the most valuable resources for lead generation: other businesses. But, of course, we aren’t talking about competing roofing businesses.

You can increase your roofing leads by reaching out to local businesses related to or involved with the roofing trade but not a part of it.

Here are a few good examples:

Real Estate Agents

Real estate agents always need a good roofing contractor they can depend on for roofing inspections and repairs on roofs to get their properties ready for the market.

And remember, the real estate market in Vegas is red hot right now, so this is a grand opportunity to start making some valuable friends.

Be sure to present prospective partners with your portfolio of work and any notable references.

General Contractors

New tracts are going up almost every month in Las Vegas, and there are a lot of general contractors in the desert that need the services of a reliable roofing contractor.

Reach out to all the local general contractors you can find. If you do commercial work, don’t forget about the contractors who specialize in commercial construction.

Hardware Stores

You’d be surprised at how many leads you can get by making Facetime with some of the local hardware stores in the area. In addition, you can ask the proprietors to leave some business cards for their customers.

Conversely, you can develop professional relationships with them to earn recommendations and referrals. Trust is a significant factor in business networking; sometimes, you achieve that through organic means.

3) Email Marketing

Email marketing is another excellent way to remind customers that you are ready and available to work. Email marketing for roofers is still a great way to get leads, as the ROI is through the roof.

You can generally expect $42 in conversions for every $1 you spend on email marketing.

Here are some tips for a successful email marketing campaign:

Don’t Spam: Consumers don’t want a deluge of emails every day. Sending an email a few times a month should suffice for your roofing business.
Personalize Content: Make the content unique to a customer based on their previous interests. Studies have shown that emails with a personalized subject line get opened way more frequently.
Enhance Content: Send prospective customers content that would actually interest them. Sales-based emails are OK in moderation but focus more on value-filled blog posts, videos, and podcasts.

Bonus Tip: Buy Las Vegas Roofing Leads

Newer roofing companies can buy exclusive leads in the Las Vegas market. There are two primary ways to purchase leads, which are 3rd party lead brokers and self-branded digital asset building.

3rd Party Lead Brokers

You can buy leads from a 3rd party that charges you per lead. There is undoubtedly an upside for brand-new companies that must prove themselves in the community.

However, the downside comes long-term when customers return to the broker rather than your roofing company.

Branded Digital Assets

The second method involves signing up for SEO services. For example, suppose you can hire a digital marketing agency.

In that case, you can essentially buy leads by paying for branded digital assets. Think about your company website and Google Business Profile, for example.

Nov '21

5 Helpful Tips to Generate Siding Leads in 2024

Siding Leads Blog Cover Showing Siding and Bog Title

Roofing companies would love to generate more siding leads. Think about it; most roofing contractors offer other home improvement services like gutter, window, and siding.

Branching out into other areas of home improvement is usually suitable for business. By providing more solutions to your clients, they can utilize your services more frequently.

In addition, you can use these services as an entry point into new customer relationships.

In the following post, Roofer’s Guild offers tips for generating new siding leads organically.

Table of Contents

The Value of Siding Leads

Leads are the lifeblood of any home service business, so roofers naturally want to generate siding leads.

As a result, an estimated 49,639 active siding contractor businesses are operating in the United States.

Earning quality leads can give you a considerable advantage against competitors.

Here are just some of the reasons you should invest in lead generation:

Exclusive Siding Leads

Any decent lead-generation service should be able to offer you exclusive leads. Exclusive leads mean that those leads aren’t being sold to anyone else but you.

Exclusive leads have a higher chance of conversion since you won’t compete with other roofers. On the other hand, platforms that sell shared leads are typically cheaper but less profitable.

Qualified Leads

While digital marketing efforts produce the highest quality leads, they also attract visitors who have no interest in using your services.

Purchasing prospects from a lead-gen platform ensures qualified leads. With marketing, you may be getting clicks on your site and ads, but not from people ready to pay for your service.

When you purchase siding leads, some services will offer prospects who have already gone through a sales funnel. These are qualified leads and represent consumers who are more apt to make a purchase.

The downside is that prospects who enter a sales funnel for a 3rd party platform will return to that platform the next time they need services instead of your roofing company. As a result, the lifetime value is limited.

No Long-Term Obligation

Most reputable lead-generation services will allow you to cancel at any time. Ideally, buying leads will increase your brand awareness and generate a steady customer base without investing in a service long-term.

Eventually, though, investing in marketing is more sustainable. Once your business makes good revenue, you will want to generate leads through SEO, content marketing, and Facebook Ads.

Service Pause

Some lead-generation services will also allow you to pause your service anytime. For example, if you get slammed with new leads, you might opt to pause the service to tend to all of your new customers.

As a result, you won’t pay for leads you don’t have the time to follow up on.

Fast Results

Paying for leads is a shortcut to all the work and time required for digital marketing efforts. Signing up with a lead generation platform ensures that you will get prospects quickly.

The price you pay is in long-term value, as we noted in the qualified leads section. While you get customers quickly, they don’t view your company as the authority. Instead, they return to the lead-gen platform for services.

Some companies don’t have the luxury of waiting six months to optimize a website and appear on search engine results.

Still, it is wise to work on your online presence even as you purchase leads from 3rd parties. This way, you can eventually use your own assets to get customers.

Lead Generation Tips for Siding Companies

You shouldn’t have to buy leads in perpetuity. Eventually, you’ll either go out of business or grow enough to produce your own branded lead generation platforms (i.e., your company website).

While lead buying may always remain a small part of your overall marketing strategy, it should take a backseat as your business starts to pick up steam.

Remember, you will need to replace it with solid lead-generation tactics.

Here are a few ways you can begin to generate new leads organically:

List of Lead Generation Tips for Siding Contractors

Google Business Profile

You should already be on Google My Business (now called the Google Business Profile). But being on these platforms isn’t enough. When it comes to home services, people want to see what you are capable of – not just read about it.

Remember to post plenty of high-quality pictures of your siding work and add siding as one of your services. These additions can help you appear on the Local Map 3-Pack for Google search results.

Email Marketing

Email marketing has a solid conversion rate compared to other facets of digital marketing. It is a great way to keep in touch with your customers. Producing email drips keeps consumers engaged and increases brand awareness.

Remember that a huge factor in generating siding leads is simply reminding consumers that you are around. In addition, it helps to segment email subscribers by needs, locations, and special considerations.

A friendly email now and then is a great way to keep your brand fresh in the minds of past customers and unconverted leads. In addition, targeting segments with customized emails makes your audience feel like you understand their needs.

Reputation Management

Marketing experts agree that customer reviews are powerful lead-generation tools. They can attract leads who are already looking to make a purchase since web surfers aren’t just going to randomly read a review about a siding business.

Suppose someone reads reviews about a siding contractor. In that case, that means they are interested in siding work if not already prepared to pay for service.

Be sure that you are present on as many review sites as possible, especially Angie’s List, Houzz, Home Advisor, and Google My Business. Also, be sure to respond to as many reviews (good and bad) as possible.

Search Engine Optimization

Getting leads is all about making your company more visible to consumers interested in your services. SEO is the best way to make your company as visible as possible online.

Through keyword research and on-page SEO, you can rank your website for various terms related to siding. Customers click on your website when they search for these terms, and your landing page converts them.

SEO and digital marketing should be your priority as your siding business gets a solid footing in your local market. In addition, organic traffic is cheaper and more sustainable than having to continually pay for new customers.

Get Siding Leads From Roofer’s Guild

At Roofer’s Guild, we help roofing companies like yours acquire high-quality siding leads. Our lead generation process produces a consistent stream of leads using SEO, website design, content marketing and calls to action.

Finding trustworthy marketers can be a challenge in the roofing industry. Many agencies look to manipulate roofers by selling them long-term contracts and locking them into a mediocre process. We look to help roofing contractors empower themselves to master their marketing.

Nov '21

4 Roofing Sales Rebuttals to Overcome Objections

Roofing sales objections are common in this industry. As a result, they present real challenges when trying to sell roofing materials or roofing services.

Most consumers don’t think about their roof’s condition until it becomes an imminent problem. People generally view roof work as expensive, invasive, cumbersome, and disruptive.

For this reason, roofing contractor business owners and customer reps run into sales objections all the time.

Still, with Americans spending about $58 billion annually on roofing upgrades and repairs, the market is not withering.

Roofing is an essential service, and everyone needs roof work at one time or another. As a good sales rep or owner who handles your own sales calls, you probably already know how to qualify leads and utilize a sales pitch when they are most likely to convert.

The key is learning the best roofing sales rebuttals so you can outsell your competitors.

Reasons People Object to Roofing Sales Pitches

While every situation is different, you will find that roofing sales objections can be categorized into three major groups:

Expense: There is a broad perception that all roofing work is inherently expensive, which is enough to put many homeowners off altogether.

Unfamiliarity: This is a big one for smaller contractors trying to break into a market with established roofers. The consumer may not be familiar with your company and, therefore, be wary of hiring you.

Need: Most people assume that their roof doesn’t need any work just because it isn’t leaking. There is no urgency for the job, so there is no perceived need.

It’s good to familiarize yourself with these scenarios so you can practice how to refute them in conversation. There is always a way around each of these types of objections.

Graphic Showing Common Roofing Sales Objections: Expense, Unfamiliarity, and Need

Mastering The Roofing Sales Rebuttal

Prospects may object for several reasons, which we’ve outlined above. However, each scenario has a way of winning these people over.

Expense Rebuttal

Roofers have a distinct advantage with expense because arguing the risk/reward factor would be elementary.

If a customer is worried about paying $1,000 for shingle repair, drive home that they could be spending $10,000 in just a couple of years if they don’t take care of minor roof problems.

It’s all about painting your product or service in a light that will make it more valuable than the initial expense.

Unfamiliarity Rebuttal

Unfamiliarity is tough to overcome if you are just starting out in the business or being established. In this scenario, there are a couple of things you could do:

Incentivize: Acknowledge your lack of brand authority and incentivize with special discounts or offers

Reference: Refer to your portfolio of past work, pictures, or even customer reviews. You can ask them for contact info to send some materials or refer them to your online reviews via email. Remember that people trust online reviews now more than ever.

Need Rebuttal

The “no need” scenario can also be disputed in several ways. First, you should start by asking qualifying questions like “When was the last time your roof was inspected/repaired?”

Probing questions might bring to light the fact that there is, in fact, a need for roofing work, even if the homeowner didn’t realize it at first.

Additionally, try selling your service as a money-saving upgrade. For example, describe how your roofing services may save them hundreds of dollars in annual utility bills (only if it’s relevant and accurate, of course).

The goal is to negate the absence of need by offering the prospect of upgrading. After all, everyone needs more savings.

If all else fails, remind the homeowner that an urgent need can arise at any moment. Most people logically agree that it’s better to address something before it becomes disastrous, which is a need in its own way.

More Roofing Sales Rebuttals

Now, we will get into more specific sales objections and give you some tips on how to side-step them.

Wrong Person

A common objection is that the person you are talking to is not in charge of making household decisions.

However, as long as you are not obviously talking to a child, this can be an excellent way to warm up a lead.

Thank the person for letting you know they aren’t the decision-making party. You politely ask if you can be introduced to that person or when it would be best to call back and speak to them.

Already Have a Roofer

When prospects tell you they already have a roofer, this is an excellent time to present the value of your services. You are out of luck if they refute your pitch by suggesting how content they are with their provider.

However, not everyone is thrilled with their existing provider. In these cases, it’s critical to be prepared to demonstrate the value of your services and the unique advantages you offer to the customer.

Consumers who are unsure about their current roofer are great candidates for observing examples of your past work. They may also be willing to submit contact information so you can send them materials.

Not Right Now

Many homeowners will tell you that they don’t need your services at the moment. They may even brush you off and ask you to call back in a few months. So, while you might get their contact information, try pushing harder.

Now is the time to make your services a priority. But unfortunately, a lot of people don’t think about roofing problems until they become disasters. But, if you can politely convince them of this reality, you have a chance.

Explain that putting off routine roof maintenance could cost them thousands of dollars. Instead, taking action before extreme weather months is the best way to protect their property.

Best of the Best?

If a prospect tries to compare you to another service, you are actually in a good position. It typically indicates interest and opens the door for a little more pitching.

This is an excellent opportunity to encourage them to set up an appointment or inspection with you to show them firsthand what you are capable of.

Remember that not all roofing sales rebuttals should be concerned with closing the deal. Instead, especially in a scenario like #4 above, your roofing sales rebuttals should be viewed as nurturing opportunities.

Roofer’s Guild Can Help

We hope you found this guide on roofing sales rebuttals helpful and that you use these tactics to convert more customers and qualify more leads.

Work with us here at Roofer’s Guild if you want to rake in even more roofing leads and maximize your chances of closing roofing sales.

Oct '21

5 SEO Tips for Houston, TX Roofing Companies (2024 Update)

Optimizing your Houston roofing company on Google is a tall task. With a population of 2.31 million, Houston represents one of the most competitive markets for roofers.

Implementing SEO for roofers requires consistency, patience, and precise tactics.

As an example, let’s research the keyword: roofing services houston.

Screenshot of Keyword Research From Moz on The Keyword: Roofing Services Houston

As you can see, the keyword generates nearly 50 searches per month with a difficulty of 27.

The good news is that the keyword volume is lower than the number of people searching for the term each month. The bad news is that 27 is a severe difficulty for a local keyword.

So, how can you rank on the first page for this term and others like it?

Below, Roofer’s Guild outlines 5 SEO tips for Houston roofers.

Table of Contents

1) Establish Regional Authority

Roofing companies think they can rank in every nearby service area by creating a page with the city name. Unfortunately, that strategy doesn’t work. However, if you establish regional authority, pages within the said region can and will rank on page one.

The secret to gaining authority is deep linking. First, you must create inbound links from authoritative local domains in the Houston area. For example, a Houston-based parts supplier linking to your website is a massive indicator of regional relevance. Get as many of these links as you can.

Secondly, craft your location page around local identifiers like landmarks, cultural vocabulary, and notable references. Finally, ask yourself the question, would a Houston resident feel like this page represents their needs?

2) Publish Social Proof

Google gets closer to imitating user responses each day. So, the best way to prove your relevance in Houston is to publish social proof highlighting your work. For example, verified reviews from customers in Houston should appear on your website and the appropriate pages.

In addition to publishing reviews, it would help if your website featured proof of your jobs in the Houston area. Different types of roofing software can help you automatically publish your field jobs on the corresponding pages.

Finally, be sure to include any local badges or awards your company received. Any local recognition will help build local authority for your business.

3) Hire a Local SEO Company

Does your existing SEO provider reside in Houston? How about the state of Texas? If neither is true, you might consider investing in a Texas-based digital marketing service.

Like anything else, regional marketers are better at marketing in your region. While national SEO providers might think they understand the Houston SEO landscape, specific nuances evade their frame of reference.

There are dozens of high-quality roofing SEO companies to consider when investing. Be sure to research their city and state to know which company best serves your local SEO needs.

4) Interlink Local Content

We touched on the importance of inbound links from locally relevant external domains, but don’t forget about internal links. For example, by writing several pages and posts about Houston, TX, roofing services and linking them to one another, you can establish regional authority internally.

One of the best ways to implement this content strategy is through blog posts. Your site should already have a roofing services page along with pages for subsets of roofing services, like tile roof repair.

To supplement those pages, write blog posts relating to Houston consumers. For example, 7 Common Roofing Problems for Houston Homeowners.

Once you publish several of these posts, make sure to link them to one another and your service page. As clusters of content showcase regional relevance, search engines begin to designate your site as an authority in that area.

5) Evaluate your Business Address

Many roofing companies fail to realize that their exact business address determines where they appear on Google Maps and Google Maps 3-Pack searches. Proximity is the #1 ranking factor for local Google My Business listings, and your specific map marker makes all the difference.

Ask yourself, are you located within the city lines or on the outskirts? Is your address in the middle of the city or right on the line to another city?

If you find your address unfavorable for local SEO, consider buying office space in a more convenient area and re-verifying your GMB address.

Some roofers list their Google listing as a service area business (SAB), which publicly hides the address. However, keep in mind that Google still uses the address for ranking purposes, whether it’s public or not.

Other SEO Factors to Consider for Roofers in Houston

While the tips above are the fastest way to get more local customers through SEO, many other factors will come into play. At Roofer’s Guild, we deal with SEO, digital marketing, and other promotional services all the time. Check out the other factors below:

Domain Name

Believe it or not, domain names still make a difference. For example, a domain with Houston in the exact text has a better chance of ranking than one without the city name. So, while you shouldn’t let a lack of the city name deter you from ranking, you should consider adding it if you buy a new domain.

A city name is unnecessary if you already have a domain with good age, authority, and brand recognition. However, if you are starting in the roofing business or your existing domain lacks the qualities below, consider purchasing a domain with Houston in the name.

Don’t go off buying a new domain just yet, as there are several factors to consider first.

Domain Age: How old is your existing domain? (the older, the better)
Domain Authority: What are your DA metrics? (Moz, Ahrefs)
Brand Recognition: Does your domain include your brand?

Including “Houston” within the domain name creates an SEO advantage but is not a magic bullet.

Best-Of Lists

You have probably seen best-of lists on Yelp and other popular websites near the top of search results for local roofing terms. For instance, search for houston tx roofing company and notice the top five results are all lists from established domains.

Appearing on these lists helps your SEO in general and can get you extra business from referrals. The most effective way to appear on these lists is to generate as many reviews as possible from satisfied customers and spread them to different review platforms.

The other option is to publish a best-of list on your website. Depending on how strong your domain is, you might be able to rank for a list. Remember to mention competitors to establish topical relevance for a list-based article.

Best-Of Roofing Lists on Google Search Results

Appearing on best-of lists through 3rd party websites can also help you rank better on Google Maps.

Reputation Management

We touched on reviews when outlining how best-of lists influence local SEO. However, affecting best-of lists requires strong reputation management. You must have profiles on all the most popular review platforms, along with consistent NAP information about your roofing business.

Focus on acquiring reviews on Google, Facebook, Yelp, and HomeAdvisor. Software tools can help you automate review requests and generate direct links to various platforms. Of course, don’t forget to ask for reviews in person, too.

In the process of generating reviews, you inevitably run into some negative feedback. For example, an irritated customer might leave a one-star review on your Google My Business listing, lowering your aggregate rating. Don’t panic. Respond professionally and move on.

Google My Business Reviews For Houston-TX Roofer

Reviews are a direct ranking factor for Google Maps and the Google Map 3-Pack.

Houston SEO Services from Roofer’s Guild

Need help implementing the tips listed throughout this post? Roofer’s Guild offers SEO services for Houston roofing contractors. Our SEO system results from decades-plus worth of testing and implementation with some of the top companies in Texas.

Our services include website design, on-page SEO, content marketing, and reputation management. Additionally, we ensure local roofers appear within the local Map 3-Pack and on organic results.

Best of all, we include a free tool with our services that helps roofers showcase their jobs within local service areas. We look forward to helping you achieve business growth.

Oct '21

Roofing Email Templates (w/Free Downloads)

When it comes to roofing email templates, there’s no magic bullet. Writing effective templates takes practice and attention to detail. Ultimately, you must achieve two things:

Pique the recipient’s interest immediately

Hold the recipient’s interest through the pitch’s duration

No pressure, right? Wrong. Roofing salespeople must achieve both measures in only a couple of sentences and come across as genuine and helpful in the process.

How To Avoid Low-Performance Email Templates

If your roofing company struggles with email marketing, you aren’t alone. Unfortunately, the numbers don’t lie; less than 25% of prospective customers open sales emails.

Moreover, of those who do open emails, less than 15% read through them in their entirety. The good news is that avoiding a few common pitfalls can increase that percentage imminently.

Keep it Short & Concise.

A catchy subject line may cause an open but sustaining the reader’s attention becomes challenging.

Unfortunately, most roofers fall into the trap of producing long-winded emails that bore the recipient to tears. Many times, such emails get marked as spam, thus blacklisting your address from that user.

Provide a Value Proposition

Email openers must have an incentive to read through the email and take further action. One major pitfall is failing to offer any value to the reader, such as a discount or free estimate/inspection.

If the consumers have no incentive to acknowledge your email, they won’t.

Personalize Your Subject Lines

The main reason people don’t open emails is that they look like spam. Lots of roofing companies fall into the trap of not personalizing their subject lines.

If you don’t address the recipient by name, they may very likely consider it spam before ever opening your email.

Writing Roofing Emails That Get Opens and Responses

To generate the combination of high open rates and high response rates, roofing companies should follow Roofer’s Guild’s five-part structure system for email templates.

Feel free to steal our strategy and make it your own.

Introduction / Opener

The first line must address recipients by name and clearly inform the reader about the email’s purpose. Focus entirely on the reader, and avoid talking about your roofing company at this point in the email.

Offer / Proposition

Empathize with the prospect’s problem or pain point while simultaneously providing an incentivized solution. For example, acknowledge their roof’s hail damage while offering a free, no-risk inspection.

Trust / Social Proof

In addition, you’ll want to strengthen your value proposition by showcasing your customer reviews on Google My Business and Yelp.

Provide direct links to your reviews, which you must acquire before launching your email marketing campaign.

Close / CTA

Conclude your email by closing the deal and providing an urgent call-to-action (CTA) for the reader.

Your CTA must be simple and easy to respond to, such as a simple yes or no response, so users don’t have to overthink it and won’t take time to ponder their answer.

Authority Push / Signature

The fourth step is more critical than roofing companies realize because it pushes your pitch over the top.

You must establish authority and credibility with your signature by signing your name, company name, and a link to your website. Feel free to include social and review links, as well.

Other Email Template Factors to Consider

Roofing professionals should avoid relying solely on templates when launching their email marketing campaigns.

While templates are a great starting point, they can’t solve all your challenges without extra work.

So, before blindly mass sending a templated email to your entire list, consider some of the other variables that come into play.

Adhere To CAN-SPAM Regulations

The CAN-SPAM Act applies to all commercial messages, not just bulk emails. Follow these seven rules to avoid heavy fines and unethical email marketing campaigns.

Don’t Use False Header Info (From, To, Reply-To, Etc.)

Don’t Use Deceptive Subject Lines (Click-Bait)

ID Your Message as an Advertisement

List Your Location

Provide Opt-Out, Unsubscribe Options

Honor Opt-Outs Immediately (Remove Opted-Out Users From Your List)

Monitor 3rd-Party Email Marketing Teams, Tools, and Behaviors

Templates Can Help Scale Your Campaign

Templates work best for messages that you can repeat to a large consumer base.

For example, if one of your email lists shares common goals, email templates can save you time and resources while acquiring new hot leads.

On the other hand, cold outreach emails are better suited for personalization.

Trial and Error Remains Necessary

Testing your open rates with various templates remains a top priority for any business. However, what works great for one roofing company may not translate across the board.

Why? Because roofers operate in different regions with different clientele. Ultimately, it would help if you honed your templates to fit your target audience.

Build On Existing Templates

A template exists to be altered, expanded and improved. With this in mind, tweak your email templates to get better results and use A/B testing to determine wins and losses.

Then, steal our free templates and alter them as you please.

Sometimes, the most challenging part of an email is the structure, which a template can provide off the bat. From there, tweak the language to fit your voice.

A “Perfect Word Count” Does Not Exist

Don’t get caught up in email word counts for your templates. While concise templates produce the best results, the precise word count is irrelevant.

If you’ve heard of the 100-word threshold, know that’s simply an arbitrary number made to satisfy the human brain’s need for round numbers. One hundred and one words won’t hurt you, nor will 99.

Free Email Templates for Roofers

Download The Commercial Roofing Email Template

Download The Residential Roofing Email Template

Download The Hail Storm Roofing Email Template

Sep '21

6 Great Roofer Email Marketing Tips That Get Results in 2024

Roofing email marketing is a popular promotional tactic to generate leads in 2024. However, as more consumers get hit with daily spam emails, standing out amongst the masses becomes a greater challenge. However, if you master email marketing, you can convert prospects at an impressive rate.

As a roofer, you must attack lead generation from every angle – grass-roots marketing, SEO, word-of-mouth referrals, and roofer email marketing. For instance, email marketing is still one of the most effective ways to keep in touch with your customers and gain new ones.

Consider the following statistic: 99% of people with email accounts look at their inbox daily. In marketing, you want to go where the people are – and email is undoubtedly where they spend their time. Studies show that some people check their email 20 times a day.

So, it stands to reason that email is a powerful marketing tool for roofers. Still, you have to know how to use it. Roofer’s Guild shares some of the roofing industry’s most effective email marketing strategies in the following post.

Table of Contents

1) Create an Email List

To get started with roofer email marketing, you must compile a list of email addresses. Then, create valuable content assets like white papers, coupons, or digital downloads and exchange them for users’ email addresses or contact info.

Downloadable content is one of the most effective ways to generate an email list. Finally, offer guides on your website in exchange for user emails.

The guides could be on winterizing your roof or what to look for when inspecting your roof. You can also create a white paper design on helpful topics like how much a roofing replacement should cost based on the materials used or how to spot a roofing leak.

Then, once you have people downloading your content, gather all the contact information they submit for the content and create an email list.

If you can, try to track what content the people are downloading. You can use this information to personalize their emails and make your email marketing campaign more effective.

Personalized emails are 26% more likely to be opened than non-personalized emails.

Source: AWeber

2) Make Personal Content

Personalized content is much more effective in email marketing campaigns. Since 45% of all email is spam, it’s essential to distinguish yourself as a legitimate service. You have to start by segmenting your email contact list—separate email addresses based on the interaction you have already had with the user.

For example, suppose you have someone who downloaded a white paper you offered on the new homeowner roofing checklist. In that case, it’s probably safe to say that the person who downloaded the white paper is a new homeowner.

Or, if you got the email info from someone who recently requested a roofing quote, you can segment those emails based on their apparent interest in upcoming roofing work.

Your categories will vary depending on the content and services you offer. The important thing is that you segment emails so that you can send each segmented list targeted content.

For example, those who requested a quote for roofing work would probably benefit from emails about upcoming promotions or service discounts.

Create email content that will be useful or of particular interest to the customer based on their interaction with you or your website, making customers more likely to:

Open your Email
Click through to your website
Convert into a customer

3) Follow Up

It’s a bit counter-intuitive to think that “hounding” your customers is an effective email marketing strategy. But the numbers don’t lie: subsequent follow-up emails have a response rate of up to 27%. Follow-up emails typically have higher response rates than the initial email.

While you never want to inundate your customers’ inboxes, sending follow-up emails based on their recent interests is a great way to keep in touch with them and increase brand recognition. Follow-up emails don’t always have to be personalized – though that is the best strategy.

You can also keep in touch with customers and remind them of your service through a general newsletter.

4) Utilize Email Automation

If the tips we have discussed up to this point seem a little intimidating and time-consuming, you’re right. The fact is that launching an effective email roofer marketing campaign is an involved process. That’s why it helps to automate things.

Using a professional email marketing platform can be a big help, especially if you start with roofer email marketing.

These professional platforms can provide you with email templates that you fill with your content and your company’s information. They can also help automate some of the segmenting duties for your email list.

One of the best things about modern email marketing platforms is scheduling when emails get sent, saving you time and effort.

Just be sure that your chosen platform can handle the volume of emails you send out every month.

Selecting a service that provides a robust customer relationship management tool is also helpful.

Source: AWeber

5) Leverage Customer Reviews

If you have been in business for over a year, you probably have several customer reviews. You can use these reviews in your email marketing campaign to boost the perceived credibility of your roofing company.

Including customer reviews in your emails is an effective marketing strategy because consumers will read customer reviews of your business anyway. If they are considering hiring you, they will do their research by reading customer reviews.

So why not bring the reviews to them? It’s a good way of controlling what the consumer reads about your business. You can pull good reviews from your Google My Business page, Yelp, or any other customer review platform.

Implanting customer reviews in emails is also an excellent linking opportunity. For example, if a particular customer review mentions your roofing inspection service, you can embed a link to your website’s roofing inspection service page.

Of course, you will want to make the content as personal as possible. So, if you can, ensure the reviews pertain to a product or service that the recipient seeks.

Roofing On-Site Reviews Example (Screenshot)

Nothing helps build trust faster than positive feedback from other customers.

6) Increase Engagement With Video Content

Engagement is vital to a successful email marketing strategy, and relevant video content is one of the best ways to increase it. Consider producing job completion videos, timelapse videos, and video testimonials to include in some of your email campaigns.

When paired with proper customization and segmentation, video content can considerably boost your email engagement rates. Furthermore, email campaign tools allow roofing companies to track subscribers’ interactions with each video, providing valuable data to refine email campaigns.

While video content can be a true benefit in email marketing, it can also be a deterrent if misused. For example, low-quality videos will decrease engagement rather than increase it. Also, videos not displaying correctly on mobile devices will frustrate mobile users and reflect poorly on your roofing company.

As a result, ensure your videos are optimized and ready to engage your email subscribers.

Acquiring Roofing Leads Through Email Marketing

Each of the five suggestions above helps roofers achieve success through email marketing. But what does success look like for email marketing campaigns? The answer comes in the form of lead generation.

Of course, metrics like open rate, unsubscribe rate, and follow-up rate all provide insights into your email marketing campaign; the result is leads. As more people consume well-developed marketing strategies, you will begin to acquire prospective roofing customers.

At Roofer’s Guild, we help roofing contractors acquire exclusive roofing leads using our various systems and techniques honed over a decade in the plant’s highest-leverage roofing marketing space. Contact us today to learn more.

Sep '21

6 (Tips + Ideas) to Master the Art of the Roofing Sales Pitch

Mastering your roofing sales pitch will have the fastest and most tangible impact on your business than other skills. However, not everyone is a natural-born salesman.

You can follow a general formula to give yourself the best shot at closing a roofing sale. Some of what we will be discussing in the following post is simply common courtesy – the basic tenets of interpersonal interaction that will at least start you off on the right foot.

Others are unique techniques that your roofing contractors can use to close more roofing sales. In any case, all of the following tips will help you smooth out your roofing sales pitch.

Drone inspections promote safety for contractors and inspectors.

Roofing Sales Pitch Examples

Strong First Impression

Avoid Pushiness

Highlight Company Benefits

Find a Personal Connection

Discuss Financing

Provide Options / Alternatives

Table of Contents

1) Give a Respectful First Impression

When you drive up to someone’s property to discuss roofing services with them, you really have to be mindful of how you present yourself. It’s one thing to talk to someone on the phone – they can’t see what you’re wearing or your body language. It’s quite another thing to meet someone face-to-face.

That’s why you must be mindful of how you present yourself in person. Remember that you are representing your company as a whole when you meet with a potential customer.

Face-to-face interaction can go a long way toward establishing your company’s credibility. But on the other hand, an in-person meeting can be disastrous if you aren’t respectful.

So when you meet someone at their home during door-to-door canvassing, be sure to wear a clean uniform. Make sure that your truck or business vehicle is clean.

Ensure you’re not blasting loud music out of the car when you pull up to the house. Make sure that any forms or plans you have are ready and that you don’t have to fumble around for them.

2) Don’t Be Too Pushy

The best roofing sales pitch will educate potential customers, not push products or services on them. When you talk to someone about their roof, listen to their needs.

Listen to their pain points, and focus on how your roofing process will help solve that pain point. Avoid embellishing price points or rambling about how great your company is in the market.

Focusing on the importance of craft in your roofing sales pitch is also beneficial. Explain to the potential customer that your company emphasizes quality that will last.

Education is vital in swaying a consumer. When you have thoroughly conveyed the process and feel that they have a good idea of the work, they will feel more comfortable hiring you.

It helps to establish authority as well. That’s why it’s always a good idea to have in-depth knowledge of the service in question.

While some people may have good, thoughtful questions for you, do your very best to avoid responding with “I’ll have to get back to you on that” or “I don’t know.” Some perceive that response as a lack of authority and turn to a roofing contractor with all the answers.

3) Highlight the Benefits of Hiring your Company

There are over 70,000 roofing companies active in the United States today. That’s great for the industry, but what does it have to do with your roofing sales pitch?

We are trying to emphasize that your potential customers have more than their fair share of choices when it comes to hiring a roofer.

Discuss what makes your company better than the local competition. For example, maybe you offer more roofing material choices.

Perhaps you can complete a project faster than other roofers. Perhaps you offer free inspections or better labor warranties than others. Chances are there is something that you do better than the competition – or at least something that will make working with your company sounds enticing.

Take some time to think about what these aspects are before you go to talk to someone. In addition to educating the person on the roofing process, you should also emphasize the benefits of hiring your company.

4) Connect on a Personal Level

Salespeople tend to get a bad rap. One of the reasons people tend to distrust salespeople is that they know they are being paid to sell a product or service. So they feel that any interaction with the salesperson will be disingenuous. After all, they only care about making the sale.

It’s a difficult perception for any salesperson to overcome. However, it certainly can be overcome. The best way to get customers to let their guard down is by establishing a personal connection with them. Easier said than done, we know, but talking a bit about your personal life is often an effective way to develop a relationship.

Take a look around the property. See anything familiar? A dog? A cat? A basketball court? A car model that you recognize? Integrate these things into your roofing sales pitch.

You can also share a bit about yourself, including your history with the company and why you chose to work for them. Even talking about hobbies can be significant for a roofing salesperson.

5) Discuss Financing Options

Believe it or not, many homeowners aren’t even aware that they can finance roofing work. Mention that your company offers financing options, especially to prospects who seem on the fence with their decision.

Many roofing projects will give homeowners a sticker shock right off the bat because, let’s face it, many roofing projects are expensive. However, it can be beneficial to calm that shock by showing the homeowner some monthly payment figures instead of the whole lump sum.

6) Give them Options

The average homeowner is not a roofing expert. Most people don’t know what options are available to them in terms of roofing materials.

They may opt not to hire a company because the salesman did not present them with any choices they liked. In most cases, the salesman doesn’t show everything he has in his arsenal.

Your roofing sales pitch should include all your company’s options. If you have many shingle options, be sure that you have pictures and samples ready.

If you do metal roofing, be prepared to show the homeowner some examples. Offering the right option could be what closes the sale, so don’t forget to show them all the roofing options at your disposal.

Close More Customers

To close more customers, you have to get roofing leads. Here at Roofer’s Guild, we can help boost your lead-generation efforts, giving you more opportunities to close sales.

We specialize in marketing and lead generation specifically for small to midsize roofing companies, and we can help you get more customers.

Use the roofing sales techniques above to start converting more customers.

Sep '21

How to Sell Roofs Door to Door (6 Helpful Tips for 2024)

Door-to-door roofing sales may seem obsolete in 2024, but it is still one of the most effective ways to close roof sales and get your name out there.

Sure, learning how to sell roofs door-to-door takes literal legwork and some interpersonal skills, but people still appreciate the face-to-face interaction they get from any home service company.

Key Takeaway

Credibility is vital in the roofing business. Face-to-face communication is one of the most effective ways to establish credibility. It lets people see that your words are in tune with your body language.

Still, door-to-door roof sales are notorious for being challenging. Not everyone will react favorably to a stranger ringing their doorbell.

In the following blog post, Roofer’s Guild will explain how to sell roofs door to door effectively in 2024.

Table of Contents

Tip #1: Get To The Point

Don’t take too long to get to your point. Believe it or not, most people aren’t interested in spending a significant portion of their day in idle chatter with strangers.

People will tell you that you are a salesman when you come to the door, so don’t waste their time. State your name, the company’s name, and your sales point right off the bat.

Bonus Tip: it can be constructive to rehearse your door-to-door roofing sales pitch – especially the greeting where you state your name, your business name, and why you are there.

Tip #2: Adapt as Needed

While it’s a good idea to have part of your pitch rehearsed, don’t be a robot. Remember that one of the most effective door-to-door sales tactics is finding the pain point of the potential customers. That means you must converse with them and listen to their roofing needs.

You may be able to steer the conversation a bit by observing certain things about their roofs. In general, though, the goal is to listen to customers and let them talk about their roofing concerns.

Once they mention their concerns, then it is time to provide your solution. If they can’t remember their last roof inspection, note that you offer a roofing inspection service. If they mention concerns about the effect of extreme weather on their roof, note that you specialize in storm roof repair.

Next, take a look at the state of their gutters. If they require cleaning or repair, steer the conversation toward them and mention that your company offers competitive gutter cleaning and repair rates.

The point is to adapt your pitch to the needs of the customer. Of course, you may not always be able to do this.

After all, you can’t just lie and say you offer a roofing service that the customer needs even though you don’t. But more often than not, you will find some roofing needs that you can fill for potential customers.

Tip #3: It’s About Getting Leads

Of course, you always want to try to close a sale. However, there is a secondary purpose: generating leads. Leads are vitally important to your roofing business, and you need as many as you can possibly get.

You should already be implementing SEO and digital marketing strategies to generate more roofing leads online, but selling roofs door-to-door is a golden opportunity to generate leads even if you can’t close a sale.

Consider the neighborhood of a worksite you are on. Your customer’s neighbors are excellent lead prospects because their roofs are prone to the same problems. They are likely to need roofing services soon, too, right? So go ahead and knock on their doors and ask them about the state of their roofs.

Even if they aren’t interested, you can ask to leave your card with them just in case they need any roofing work in the next year or two.

Tip #4: Be Polite

Being polite when you knock on someone’s door and try to sell them anything is a given. What we’re talking about, though, is to be polite even in the face of rudeness.

Remember that many neighborhoods these days have their own social media groups, and word can get around quickly of a rude door-to-door roof salesman.

Plus, if you return rudeness with rudeness, you will have no chance of converting that customer in the future.

Tip #5: Use Storm-Chasing Apps

Part of being an effective salesman is knowing which areas are prime for business. If you want to know how to sell roofs door to door effectively, you have to know where people are most likely to buy.

A storm-tracking app could be highly effective. A good storm-tracking app will let you know which areas have been recently hit with hail or other kinds of storms.

Remember that people will be looking to shore up their roofs as soon as possible after the storm, so it could be highly profitable for you to eliminate the need for their search by showing up to their property.

Tip #6: Be Honest and Transparent

The best salespeople are usually the ones who are more introverted and less salesy. Most homeowners can detect B.S. since they can access online reviews and neighborhood forums announcing when roofers are going door-to-door.

If you cut through the B.S. and lay out an honest assessment of your services, your chances of a conversion increase exponentially.

Remember that some people won’t answer the door regardless. Some may even threaten you to get off their property and insult you personally. While such behavior is not common, it does happen to roofers. The best you can do is promote your roofing company authentically in a way that addresses their needs.

Sales can be a tough job, but somebody has to do it. At Roofer’s Guild, we encourage business owners to try door-to-door sales before they ask employees to do the job. Once they understand what goes into the process, they can hire people who are well-suited for the position.

Sep '21

Roofing Directories

Having your roofing business listed on industry-specific directories helps build your reputation, increase brand recognition, and improve SEO for roofers.

With one essential caveat: directories not indexed by Google have no impact on your visibility, so avoid building citations on spammy directories that search engines will ignore.

Below is a list of industry-specific roofing directories. Some of these require a paid membership to get a listing.

USA Roofing Directories

Directory	Link	Location
Ask a Roofer	Source	National
Coatings Coffee Shop	Source	National
Directorii	Source	National
Green Roofs	Source	National
Metal Coffee Shop	Source	National
National Roof Deck Contractors Association	Source	National
National Roofing Contractors Association	Source	National
National Roofing Directory	Source	National
National Roofing Directory	Source	National
National Slate Association	Source	National
Roofers Coffee Shop	Source	National
roofersDB	Source	National
Roofing & Solar Reform Alliance	Source	National
Roofing Alliance	Source	National
Roofing Contractor	Source	National
Roofing Directory	Source	National
Roofing Talk	Source	National
Slate Roofing Contractors Association	Source	International
The Roofer’s Helper	Source	National
USA Roofing Companies	Source	National

Regional Roofing Directories

Directory	Link	Location
Midwest Roofing Contractor’s Association	Source	Regional
North East Roofing Contractors	Source	Regional
Western States Roofing Contractors Associaton	Source	Regional

US-State-Based Roofing Directories

Directory	Link	Location
Arizona Roofing Contractors Association	Source	Arizona
Roofing Contractors Association of California	Source	California
Colorado Roofing Association	Source	Colorado
Roofing Contractors Association of South Florida	Source	Florida
Florida Roofing and Sheet Metal Contractors Association	Source	Florida
Georgia Roofing Contractors Association	Source	Georgia
Kansas Roofing Association	Source	Kansas
Kentucky Roofing Contractors Association	Source	Kentucky
Central Texas Roofing Contractors Association	Source	Texas
North Texas Roofing Contractors Association	Source	Texas
Roofing Contractors Association of Texas	Source	Texas
Roofing Contractors Association of Washington	Source	Washington

US-City-Based Roofing Directories

Directory	Link	Location
Chicago Roofing Contractors Association	Source	Chicago, IL
Houston Area Roofing Contractors Association	Source	Houston, TX
San Diego Roofing Contractors Assocation	Source	San Diego, CA

Sep '21

5 Methods to Generate Roofing Leads in Denver, CO

Roofing lead generation is an important aspect of all local roofing businesses, but the methods for maximizing customer inquiries vary significantly.

For Denver roofing companies, variables like climate, competition, employees, and brand recognition all influence your ability to generate roofing leads consistently.

If you feel like your business has fallen short of its lead-generating potential, consider the following list of tips for getting more roofing leads in Denver.

1) Partner Up

Forming business partnerships can open you to a new demographic of leads. Think about local businesses you often encounter in your work as a roofer. Real estate agents and local hardware stores are good places to start.

Reach out to these business owners and offer your services and promotions. For instance, you can ask the local mom-and-pop hardware store that you frequent for your supplies if you could leave your cards on their checkout stands or if they can include a link to your site on their website.

Partnering up with real estate agents or companies can be incredibly lucrative. For example, you could offer their services for roofing inspections, and in return, they could refer their clients to you.

Real estate agents are always in need of roofing services anyway, so reaching out to a local agent or two is a good lead-generation tactic in and of itself.

2) Get More Reviews

Online reviews have become a commodity for businesses in the digital age. Studies have shown that most consumers will read at least one review before purchasing a product or service – some polled consumers reported that they read more than ten reviews before making a decision.

People look to online reviews to see what kind of experience they can expect from roofing companies. In addition, reviews help with visibility; the more reviews you have to read online, the more people will see your business.

But how do you get more reviews? It would help if you started by starting a Google My Business profile for your roofing company. It’s free and easy and will instantly increase the online visibility of your business if you don’t already have a profile.

Of course, it helps to be as present as possible on review sites like Houzz, Angi’, and Yelp. However, investing in reputation management tools is also a great way to get more reviews and leverage your current ones to generate more Denver roofing leads.

3) Invest in PPC

PPC stands for Pay Per Click. It’s a form of online advertising in which you only pay when someone clicks on your ad. While PPC advertising has caught some flack over the years for being “unsustainable” or a black hat form of marketing, it can give your company a shot in the arm regarding leads.

PPC ad campaigns can be beneficial if your roofing business is new. PPC ads are a great way to increase visibility in your local market. The best thing about them is that they can target specific audiences.

In other words, you can make it so that your PPC ads show up only for people who have searched for or otherwise showed interest in roofing services.

Another good thing about most PPC ad services like Google Adwords is setting a strict budget. This way, there’s no chance of accidentally going over your advertising budget. Setting a low budget at first is an excellent way to save money and see how effective your PPC ad campaign is.

If you are getting a good return on your low-budget PPC ad campaign, you can think about increasing the budget for even more leads.

4) Trade Shows

The old ways aren’t dead. Trade shows are still a hotbed for roofing leads. While you must be more careful with them now that we live through a pandemic, trade shows are still a great way to establish industry connections and get B2B leads.

Trade shows can be beneficial if you happen to specialize in commercial roofing. Many other businesses attend trade shows, and you may find that most of your leads come from exhibitors rather than attendees. The Colorado Roofing Association still holds annual trade shows that are a must-attend for roofers in Denver.

You don’t even have to be an exhibitor to get roofing leads from trade shows. Just showing up and talking to other attendees and exhibitors could be enough to spark valuable business connections and gain Denver roofing leads.

5) Local SEO

Roofing is most certainly a local business. As a result, if your current SEO strategy doesn’t emphasize your local market, you are probably wasting money.

Targeting longtail keywords that include “Denver, CO” or an even more specific neighborhood is an excellent first step for local SEO.

Here are some other ways you can optimize for local SEO:

Create blog content that focuses on local news or events
Create different location pages for every area that you service
Get backlinks from local businesses and organizations
Optimize your site for mobile web browsers

There’s much more to local SEO, so it’s usually a good idea to partner up with an SEO agency to help you with the technical details.

Get More Denver Roofing Leads

Here at Roofer’s Guild, it’s our job to provide roofers in the Denver area and beyond with helpful resources.

Our industry experience means we can craft a specialized digital marketing campaign to help you get more leads and convert more leads.

In addition, we provide lead generation services to Denver-area roofing companies. So contact us today to get started.