Author Archives: Roofers Guild

The best way to generate roofing leads in Lousiville, KY, is through Google Maps. Nearly 70% of local searchers click one of the three business listings within Google’s Local Map 3-Pack.

As a result, appearing within the pack is more valuable than Google Ads or traditional organic results. Below, Roofer’s Guild outlines how to rank.

Key Takeaway

Google Maps is the best place to generate leads in Louisville. Local consumers check the local pack rankings to determine which roofing companies are most trustworthy.

Claim Your Google My Business Listing

The essential step in ranking on Google Maps is to claim your Google My Business listing (aka Google Business Profile). You can achieve this by visiting google.com/business and following Google’s support document. In most cases, you will be required to verify your business address via postcard.

Optimize Your Google My Business Listing

Claiming your GMB listing is essential, but more is needed to rank within the Map 3-Pack in a competitive market like Lousiville. To rank, you must optimize your profile with customer reviews, unique photos, updated business information, and a connected website URL with SEO.

Customer Reviews

Ask recent customers to leave a review on your Google My Business listing. You can send them a link that allows them to navigate directly to your review page. However, they must be logged into a Gmail account to submit a review. You can use software tools to automate review requests to future clients.

Setting an initial goal of 10 reviews is important to legitimize your listing. Ultimately, you want to get hundreds of reviews.

Unique Photos

Genuine photos of your staff and equipment are essential for ranking and conversions. Users want to choose a roofing company they trust, and authentic images help establish that comfort. Avoid using stock or out-of-context photos that do not adequately represent your company’s values.

Instead, ask your employees to share pictures from their recent jobs and choose which ones reflect well on your company.

Updated Business Information

Failure to keep your business information up-to-date can result in a GMB suspension, which restricts your company from ranking on Google Maps. Ensure you update your address if you move locations and keep your phone number and website URL updated.

If you want to announce a change in your company, consider using the Google Posts feature to make the announcement.

Connected Website URL

The most influential Google Maps ranking factor is the website URL connected to the business listing. Google scans the website URL linked to your listing for content, backlinks, and schema markup, contributing to how well you rank on Google Maps.

As a result, investing in an SEO-optimized website is a great way to increase your Google Map 3-Pack rankings for various keywords.

The majority of roofing companies don’t realize that their connected website URL directly influences Google Maps rankings in Louisville.

Lead Generation Factors for Louisville Roofers

Visibility is critical for lead generation, but conversion is also necessary. Your roofing company must establish an authentic brand with social proof that makes consumers comfortable choosing your services.

Below, Roofer’s Guild lists some of the most crucial lead generation factors in the Louisville, Kentucky, areas.

Branding

Some Lousville-based roofing contractors fall into the trap of getting their leads from 3rd party platforms. For example, buying leads from HomeAdvisor keeps your business in the gig economy because the consumer trusts HomeAdvisor more than your roofing company.

The way to get out of this hamster wheel is to build your brand through your website, social media profiles, and online reputation (i.e., reviews).

Credibility

Try to network with local industry influencers like the Kentucky Roofing Contractors Association. See if they will link to your website URL and mention your brand on their site. An easy way to achieve this is to join their directory as a certified contractor.

Your company can benefit from the endorsement of a credible and local institution.

Accessibility

Another crucial lead generation factor is accessibility. For instance, your website should have multiple methods by which prospects can submit their contact information. Therefore, your website should list a clickable phone number and multiple contact forms throughout the website.

You also want to extend your accessibility off of your website, including Google My Business, Facebook, and various local roofing directories.

Commercial Roofing Leads in Louisville, KY

If you are looking specifically for commercial roofing leads in Louisville, you can follow the same guidelines and then focus your content and branding on commercial services. For example, your target keywords can be commercial roofing in Louisville, KY, and commercial roofing services in Louisville.

Once consumers associate your company with commercial roofing, you will generate high-conversion leads.

Final Thoughts on Roofing Leads in Louisville

The best way to generate Louisville roofing leads is through Google Maps. You can claim your Google My Business listing and connect an optimized website URL to maximize your Google Maps rankings.

Of course, it would help if you also networked with other industry-related websites, such as the Kentucky Roofing Contractor’s Association.

In addition, focus on building your roofing company’s brand online. Invest in your business website, social media profiles, and online reputation. Once Loustiville customers gain trust in your brand, you won’t need 3rd-party lead sellers to help you.

Instead, you will generate consistent roofing leads at the cheapest possible rate.

If you need Portland roofing leads, your first step is creating a company website. Next, you invest in SEO, PPC, and social media marketing. Then, as your brand grows online, leads generate consistently. 

Once your online presence garners enough attention, you no longer need to rely on 3rd-party lead generation services that overcharge you for shared leads.

Exclusive Leads vs. Shared Leads

As a Portland roofer, your goal is to generate exclusive roofing leads. Shared leads are less valuable, and you must purchase them from another company.

Conversely, exclusive leads come from your own platforms and convert at a much higher rate while costing less.

Exclusive Leads

Exclusive leads are prospects that contact your roofing company directly. For example, they find your website after a Google search for roof repair in Portland. 

Or they come across your Google Business Profile when searching for roofer near me. These leads convert rapidly and are more likely to become repeat customers.

Shared Leads

You’ve probably tried to buy Portland roofing leads from one of these big-name lead sellers and have experienced limited ROI, if any.

Unfortunately, these types of leads are called “shared leads,” meaning the company sells the lead to multiple roofing companies, decreasing its value and conversion rate. 

Furthermore, the prospects that do convert are less likely to become repeat customers. As a result, shared leads are not a good investment for a roofing company that aims to grow and increase profits.

Creating a Lead Generation Process in Portland, OR

You may be wondering how to get exclusive leads instead of shared leads. It’s pretty simple (though not easy). You need to construct a lead generation process. Roofer’s Guild outlines the exact steps below:

Step 1: Create a Company Website

Your first step is to create a company website, which requires the following:

• A domain name
• A hosting provider
• A website theme (or custom design)
• On-page content

Depending on your budget, you can hire a professional website designer to craft a custom website for your Portland roofing company. You can use a template theme if you choose to do everything yourself.

Step 2: Search Engine Optimization

SEO is the only legitimate way to generate low-cost leads online. You can utilize Local SEO and organic SEO to achieve your goals. You will need the following:

• Google Business Profile
• Optimized company website
• Optimized website content
• Links and citations

If you have the budget, consider hiring a roofing SEO company to handle your campaign. However, SEO can be a lot of work, and if you need more time, it’s best to delegate it to an expert in the field.

Step 3: Pay Per Click (Google Ads)

Brand new Portland roofers must wait 6-12 months to enjoy the full benefit of SEO. As a result, you can supplement lead generation with Google Ads. Here’s what you need for a strong PPC strategy:

• Strong landing pages
• Proper audience targeting
• Optimized budget
• High closing rate

PPC is expensive and, therefore, is a bad long-term strategy. We only recommend using Google Ads as a short-term strategy as your SEO matures. If your website is already more than a year old, you won’t even need Google Ads.

Step 4: Social Media Marketing

Don’t believe the hype; most roofing companies get zero leads from social media platforms like Facebook, Instagram, and TikTok. However, these social profiles do influence their more comprehensive online marketing strategy. As a result, it’s important to create profiles on these platforms:

• Facebook
• Instagram
• Linkedin
• TikTok

Social media profiles allow roofers to link to their websites and share content. As a result, a social media presence can indirectly contribute to lead generation.

Remember, if you rely solely on social media marketing for lead generation, you will be very disappointed, as it is only intended to be used collaboratively with other digital assets like your website and Google Business Profile.

Step 5: Expand Your Network

As a Portland roofer, you want to join credible institutions like Associated Roofing Contractors of Oregon & S.W. Washington. By becoming a member, they can link to your website via their directory.

Not only do memberships count as a backlink from a credible website, but they can also bring new business to your company.

You can join other directories like HomeAdvisor, Angi, and Houzz, along with locally-driven platforms like the Portland Chamber of Commerce. Feel free to connect with other business professionals in your area.

Types of Portland Roofing Leads

Your company may specialize in a type of roofing like commercial roofing. In these cases, you want to know where to find flat roofing leads in Portland. On the other hand, you may seek metal roofing, tile, or hotel roofing leads in different scenarios.

Flat Roofing Leads

Flat roofing leads in Portland are excellent because they are typically high-ticket jobs. Create an individual service page titled “Flat Roof Repair Services in Portland, OR on your website to start ranking for related search queries and attracting qualified leads.

You can also target flat roof queries within your Google Ads PPC strategy, though the ROI is less substantial than organic SEO.

Metal Roofing Leads

Metal roofing leads can come from residential and commercial jobs. Try creating a service page called “Metal Roof Repair Services in Portland, OR. It helps conversions if you can publish previous examples of metal roofing jobs.

Tile Roofing Leads

Tile roofing leads typically come from residential jobs. So, if your company specializes in residential roofing, creating a tile roofing service page makes sense. You can also target tile queries in your PPC strategy.

Hotel Roofing Leads

Frequently, commercial roofers look for hotel roofing jobs. You can generate hotel roofing leads by creating a service page titled “Hotel Roof Repair & Installation in Portland, OR.” 

Next Steps for Portland Roofing Companies

Getting more Portland roofing leads is not rocket science. It just takes a little tactful strategy to start increasing consumer interest. For example, create a website, invest in SEO, and expand your professional network. 

Then, in just 12 months, you can start generating a consistent stream of leads. Once you ditch PPC and lead buying, you no longer have to rely on another entity to bring in your leads. Of course, you still need visibility on Google, but with organic SEO, it’s highly cost-efficient.

Best of all, your investment keeps paying off as customers leave reviews on your Google Business Profile. As your reviews increase, so does your trust level with consumers. So, ultimately, you rank more frequently in the Local Map 3-Pack and generate a consistent stream of Portland roofing leads.

If you need New Jersey roofing leads, there are multiple things you can do. 

First, create a custom website and optimize it for Google search. Then, leads from Google organic results skyrocket your ROI. 

Second, run a PPC ad campaign targeting New Jersey homeowners. 

Next, run a Facebook Ad campaign targeting a similar demographic. 

Finally, if worst comes to worst, buy NJ roofing leads from a 3rd party, though we cannot recommend this option as anything other than a last resort.

Roofer’s Guild’s 5+ years of experience working directly with roofing contractors gives us authentic expertise-driven insights for lead generation.

Buying Leads vs. Creating a Lead Generation Process

Buying leads is like working in the gig economy. You pay a premium every time you want to do business. But what if you could create a lead generation process that allowed you to eliminate the middleman entirely?

Creating a lead generation process allows you to own the lead generation platform. For example, when your website ranks #1 on Google for multiple keywords, those clicks come directly to your website. Furthermore, you own the domain name.

These leads are superior to anything you can buy from another company. The cost per acquisition is much lower, and the lifetime value is much higher.

Exclusive leads from your branded website will likely convert and become repeat customers.

Another advantage to creating an acquisition process is that these customers are more likely to submit a review on your Google Business Profile. Leads that turn into satisfied customers increase their lifetime value even more.

Cheap NJ Roofing Leads from Organic SEO

Google Ads and Facebook Ads both require a significant investment. As a result, the cost per lead is much higher because you must pay to advertise. 

Organic SEO, in contrast, costs very little. Moreover, once you rank on Google for relevant keywords, you begin to rack up ROI.

Organic SEO leads are the cheapest roofing leads in New Jersey. Most companies think they can’t rank well enough to get traffic, but they’re wrong. Ranking on Google is pretty easy if you know what you’re doing.

Of course, most New Jersey roofing companies have been screwed over by SEO companies more than once, so their hesitance is understandable.

However, once you understand that SEO is merely a lead-generation process, the vision becomes more evident.

You begin piling up exclusive local clicks once you rank on Google’s Map 3-Pack and traditional organic results.

Custom Website

Ensure you invest in a custom website and domain name before optimizing your content. Owning your domain is like owning digital real estate.

As a result, you want a domain name that contains your brand name. From there, it makes sense to hire a web design agency.

Custom Content

Organic SEO requires website content that showcases your different roofing services.

For example, you’ll want to create service pages for residential roofing repair, commercial roof repair, and various services like tile roof repair. 

Each landing page should target your primary service city (i.e., Newark.)

Keyword Research

You can use tools like SEMRush and Ahrefs to find keyword volume and difficulty for phrases like roof repair NJ. However, you must understand that local keywords may not have a registered search volume. 

You still must target keywords with zero search volume because they account for almost 50% of all your website clicks. For example, TPO roof repair in NJ is an essential key phrase to rank for on Google.

Link Building

Link building is overblown for local roofing companies. Instead, you can earn links naturally by creating a data-driven content asset demonstrating your unique insights—for instance, the most common roofing problems in New Jersey (according to our internal data).

It also helps to join local roofing associations like NERCA, which will give you a link to your website from their member list.

But, again, these links hold far more influence over rankings than anything a so-called SEO guru will acquire on your behalf.

Social Proof

Website visitors need evidence of your company and its recent projects. You can use different apps to showcase recent jobs, including photos and mini maps.

You’ll also want to showcase reviews from Google and highlight unique images of your staff and equipment.

Furthermore, it helps to create social media profiles on Facebook, Instagram, and Linkedin. While you can’t expect to get leads directly from social media, they enhance your overall organic SEO strategy.

Other Lead Generation Methods for NJ Roofers

Brand new roofing companies may have to wait 3-6 months to rank on Google. As a result, you may need supplementary lead sources until then.

In these cases, investing in Google Ads and Facebook Ads for roofing leads is a wise choice.

You can get a positive ROI if you optimize your budget and get your SEO running while your ads run.

Eventually, you’ll stop advertising on Google and Facebook and get all your leads from organic. The key is to view PPC advertising as a short-term strategy.

Google offers different types of paid ads, including Google Guaranteed (Local Services Ads) and standard PPC Ads.

Google Ads 

Google Ads allow roofing companies to rank at the top of search results for various keywords.

While most consumers will click on organic results over paid ads, enough people still click on ads to make them worthwhile. 

Since ranking #1 on organic takes time, ranking #1 on Google Ads is a good substitute.

Facebook Ads

Facebook Ads allow roofing companies to target Facebook users in New Jersey. You can use Facebook Lead Ads to increase brand awareness and generate local roofing leads. The video ad format is the most effective. 

Be prepared to record a video promo for your New Jersey roofing business.

Ensuring Long Term Lead Generation

Paid ads are great short-term lead-generation techniques, but you need something more sustainable in the long term.

We spoke about organic SEO and its potential ROI for New Jersey contractors. In addition to investing in SEO, you’ll want to consider reputation management.

Online Reviews

Ask the customer to leave a review every time you perform a roofing job. Of course, most of your reviews should appear on Google and Facebook. 

Still, other platforms like Yelp, Angi, and HomeAdvisor are also helpful. Remember to steer 80% of your customers to Google Business Profile and Facebook.

Conversion Rate Optimization

Combining SEO with a strong reputation is the best way to create a sustainable lead generation process.

In addition, you will gain more prospects as customers find your company on Google searches and see the accompanying 5-star reviews. 

Final Thoughts

New Jersey roofing leads are there for the taking with organic SEO. However, most roofers rely on the gig economy by buying leads from more prominent companies.

But what if you could use their strategy to get those leads and cut out the middleman? You can with the NJ roofing lead generation strategy outlined above.