Roofing SEO in Orlando, FL, can be much like the city’s amusement parks. It’s full of roller coasters that go up and down. However, like Disney, Orlando Roofing SEO can also be a place to realize your dreams.
In the following post, Roofer’s Guild outlines everything you need to know about SEO for roofing companies in Orlando, Florida.
What is Orlando Roofing SEO?
Orlando Roofing SEO is the optimization of an Orlando roofing company’s website and business listings for higher search rankings. Yes, SEO is simpler than it sounds; however, the process can prove very complex.
Elements of SEO for Roofers in Orlando
SEO consists of six main pillars: websites, keywords, content, links, reviews, and local. Roofer’s Guild makes this process simple because others in the industry tend to complicate it unnecessarily.
By following this guide, you can become the leading Orlando SEO expert in the roofing industry.
Website Design
Your website is the primary asset for your SEO campaign in Orlando. Every business listing, citation, and backlink will somehow lead back to your website.
Furthermore, your website is your #1 conversion tool when relevant users are trying to decide on roofing services.
Customization
Your Orlando roofing website reflects your company in the digital age. If your site has a custom design, branded colors, and team photos, you will convert many more visitors than stock websites with cookie-cutter configurations.
Calls-To-Action
As a local roofing company, calls to action or CTAs are imperative. After all, the whole objective of implementing SEO is to gain more customers. Therefore, you must showcase multiple contact methods, including clickable phone numbers and simple, user-friendly contact forms.
User Experience
Visitors’ first impression depends entirely on user experience (UX) factors. For example, how quickly your website loads on mobile and desktop will influence its bounce rate and engagement metrics. Your site should load instantly on all devices to have any chance of keeping users around.
Keyword Research
Keywords are the basis of SEO as they help you determine what your customers are searching for on Google and other search engines. Keyword research tools like SEMRush, Moz Keyword Explorer, and AHRefs are essential for any Orlando contractor serious about SEO.
Keyword Volume
Keyword volume is the estimated number of users who search for the term per month. On a local level, you’ll find that the keyword volume is lower than national terms. For example, roof repair has a much higher volume than roof repair in Orlando. Don’t let that deter your SEO, however.
Keyword Difficulty
Just as national terms have higher volume, they also have more difficulty. However, local keywords have lower difficulty scores, making them easier to optimize. Similarly, smaller cities have lower keyword difficulty than larger metropolitan areas.
User Intent
Perhaps the most critical element of keyword research is user intent. Tools like SEMRush will help you define the user intent, but you should also use your common sense. For example, how to repair a roof has informational intent, while roof repair services has commercial intent.
Content Marketing
The old SEO adage states that content is king. However, content is only as potent as the SEO knowledge of its creators. Aimlessly publishing 500-word blog posts hinders your SEO more than it helps your website.
Conversely, crafting valuable content around commercial intent leads to better SEO.
Service Pages
Your roofing company website should have a service page for every service your company provides. Of course, you’ll want to perform keyword research before writing your content, as it helps you optimize it for keywords.
Blog Posts
Blog posts are a different form of content for roofing websites and must be published strategically. Don’t aimlessly publish blog posts to keep your website fresh (that doesn’t work.) Instead, target specific keywords that can acquire links and transfer the link equity to your commercial pages.
Distribution
Content is meant to be shared, so it helps to distribute your blog posts on Facebook, LinkedIn, and other social media platforms. High-quality blog posts may even go viral and earn more links than anticipated. Either way, it creates more brand awareness.
Link Building
Roofing websites need fewer links than national websites since they target less competitive keywords. However, backlinks are still a ranking factor for local websites.
In addition, there are various tactics local roofers can use to generate high-quality, authoritative links from credible 3rd-party websites.
Associations
It helps to apply for membership to local roofing associations like the Central Florida Roofing and Sheet Metal Association. In addition, links from highly specific web platforms send significant SEO signals to Google.
Citations
The best place to start your link-building campaign is with local citations. You can submit your business information to dozens of local and industry directories, providing a nofollow link back to your website.
Of course, nofollow links count less than dofollow links, but they still give a hint to Google’s algorithm.
Linkable Assets
The best way to earn natural links from relevant websites is to produce high-quality content that appeals to websites in your general niche. You should focus on content frameworks proven to acquire links in the past.
The best way to do this is to research competitors’ links and see which of their blog posts has the most referring domains. Then, try to build a similar blog post but improve its value.
Reviews & Reputation Management
The internet and its users have grown more sophisticated over the past decade. Today, customers don’t immediately call the first roofing company they find online. Instead, they perform due diligence by reading customer reviews and comparing the company’s reputation to nearby alternatives.
Review Platforms
The first step is listing your company on every major review platform, including Google, Yelp, HomeAdvisor, Angi, Better Business Bureau, and Facebook. You must reach your consumers wherever they feel comfortable posting feedback about your Orlando roofing business.
Review Requests
Most satisfied customers won’t leave reviews unprompted, even if they love your services. So, the best way to increase reviews is to request them through text, email, and in person.
You can use software to automate review requests digitally, but in-person comes down to old-fashioned people skills.
Review Responses
The customers who will leave reviews unpromoted have had bad experiences with your company or simply don’t like you. Sometimes, these people leave scathing reviews on multiple platforms, disparaging your company and employees.
The best way to handle these is to respond professionally. Not every review will be a perfect 5-star rating, and customers don’t expect perfection. Most just want to see that you care enough to respond.
Local SEO
Local SEO is tailored to your specific city. As you know, tourists often visit Orlando to see attractions and escape the grinds of their daily lives. However, many roofing businesses also prosper in the Orlando area. So, it is your job to reach the most consumers online.
Local Map 3-Pack
The Local Map 3-Pack displays 3 Google Business Profiles within a box on the Google SERPs. When an Orlando resident searches roofer near me, they will see the Local Map Pack above the regular organic search results.
Google Business Profile
A Google Business Profile is an official business listing on the Google platform. Google users can submit reviews on your listing, and Google can showcase your listing within the Local Map 3-Pack and on Google Maps.
Local Landing Pages
Local landing pages or city pages are individual pages on your website targeting a city or town. City pages come in handy when ranking for locations outside your primary address—for example, roof repair in Altamonte Springs.
What Should Orlando Roofers Do Next For SEO?
Most Orlando-area roofing contractors should hire from the list of best roofing SEO companies.
Partnering with a digital marketing agency helps you focus on the day-to-day aspects of your roofing business as your marketing team increases your lead volume for various service types.
If your company operates in towns and suburbs surrounding Orlando, check out our guide to search engine optimization in Florida.
SEO is one of the most affordable marketing methods and yields the highest ROI. But, of course, variables like domain age, tenure, and years in business may dictate how quickly SEO works for your company.
Regardless, SEO is a profitable long-term investment that will help solidify your Orlando business.
