Plano roofing leads are funneling into contractors’ CRMs through various means, from a lead seller brokering the cost of the lead to Google’s LSA platform notifying a local company about a new potential prospect.
Leads are plentiful in the Hot Air Baloon Capital of Texas, thanks largely to the city’s 280,000+ population.
According to SEMRush, the term “plano roofing company” receives 170 monthly searches and has an “easy” difficulty score.
source: SEMRush
As the owner of Roofer’s Guild and a hard-working entrepreneur who has assisted hundreds of Texas roofers with lead generation, I will detail the exact steps to accumulate exclusive roofing leads in Plano, TX.
Plano Lead Generation Blueprint
I’m going to tell you the quiet part out loud: lead brokers drive up the cost per lead for blue-collar Plano roofing companies.
As I was enjoying a lovely Autumn day at the Heritage Farmstead Museum, I suddenly felt disgust deep in my soul.
As these highfalutin lead sellers are screwing most Plano roofers, these roofers could be following the tried and true strategy of brand marketing to dominate Google for terms like “plano roofing company.”
These roofing companies could rank on Google Maps and traditional organic results, eliminating the conniving middleman or lead seller.
Brand Website
A branded website is the foundation of lead generation. My company, Roofer’s Guild, assists Plano roofers with custom website design, logo integration, and calls to action.
Some roofing companies already have an existing website that needs improvement, giving you a head start from a branding perspective.
I always recommend publishing unique photos on your website instead of generic stock photos, which make your company look fake or spammy.
Search Engine Optimization
SEO or search engine optimization empowers Plano roofers to rank on Google for terms like “roofer plano” and “plano roofing services”
Organic rankings depend on on-page SEO (title tags, H1s, meta descriptions) to first index and then rank a website page.
However, on-page SEO is not enough to rank in and of itself. Instead, it must be combined with brand concepts like E-E-A-T.
Google Maps
Ranking on Google Maps is a form of SEO called Local SEO. Your website contributes to your Google Maps ranking, though additional factors come into play.
For example, ranking in the top 3 on Google Maps, which is known as the 3-Pack, requires an optimized Google Business Profile with an address near the city center of Plano.
Other Google Maps ranking factors include your number of Google reviews, years in business, and your brand’s general authority.
Lead Generation Software for Plano Roofers
My software, GuiildMapz, assists Plano-area roofers with exclusive lead generation.
The tool showcases recent Plano roofing jobs directly on your brand website and optimizes them for search engine results.
Now, each time you complete a roofing service, you can showcase the specific details of the job (metal roofing, tile roofing, etc.) on your website.
Roofing Lead Categories in Plano, TX
Plano contractors may get frustrated with the leads they get, which may be for services they don’t perform or would prefer not to.
My strategy helps roofing contractors accumulate the types of leads they want to close.
I will list some of the lead categories you can explore in Plano, TX:
- Commercial Roofing Leads in Plano, TX
- Metal Roofing Leads in Plano, TX
- Tile Roofing Leads in Plano, TX
- Roof Insurance Claims in Plano, TX
Sign up for Plano Roofing Leads
Sign up for our Plano roofing lead generation system from Roofer’s Guild.
My staff and I have helped hundreds of Texas-based roofers build a brand, capture prospects, and reduce cost per lead.
Most importantly, these leads are exclusive and not shared, meaning the prospect enters through your brand’s lens rather than someone else’s.
Contact us today to learn more about Plano roofing leads.