Qualified Roofing Leads in Lubbock, TX


Contractors seeking Lubbock roofing leads have an outstanding opportunity to capture a significant portion of the marketplace.

The Hub City is a great place to generate qualified leads, and the competition is less fierce than one might think.

According to SEMRush, the keyword “roofing companies Lubbock” averages 390 monthly searches and has only a 17 keyword difficulty score, which is considered “easy.”


Lubbock Roofing Companies SEMRush Keyword Volume

source: SEMRush


As the founder of Roofer’s Guild and a person who has helped hundreds of Texas roofers reach their lead generation goals, I will outline how to generate qualified Lubbock roofing leads in 2024.


Roofing Leads Lubbock


Lubbock Lead Generation Strategies

I am going to let you in on a little bit of a secret: the lead sellers are spiking up the cost per lead for hardworking Lubbock roofers.

When I was strolling through the National Ranching Heritage Center, a thought popped into my head, and it made me angry.

Lubbock roofers could establish a brand using digital signals to dominate Google SERPs for keywords like “roofer lubbock tx.”

They could rank on Google Maps and traditional organic results and gobble up most of the clicks.


Company Website

A company website is the foundation of a digital brand. At Roofer’s Guild, we help Lubbock roofers by designing custom websites that integrate their logos and original images.

A website domain builds authority over time, so if you already have an existing domain, it’s best to use this with your new design.

I recommend using original photos of your staff and equipment on your website so that you can impress visitors.


Organic SEO

Organic SEO helps Lubbock roofing companies rank on traditional organic results for keywords like “roofing company lubbock tx” and “tilel roof repair lubbock.”

Ranking organically requires on-page SEO combined with branded signals like E-E-A-T, which showcase credible signals to search engines and their users.

When you start ranking on organic results, you can capture the leads that the broker you are currently buying leads from is getting and then reselling to contractors.


Local SEO (Google Map 3-Pack)

An important extension of organic SEO is the Google Map 3-Pack, which falls under the Local SEO umbrella.

To rank inside the map 3-pack in Lubbock, you need to claim and verify your Google Business Profile.

It’s vital that your address is directly inside Lubbock, TX, rather than on the outskirts so that you can rank in the map pack for Lubbock keywords.


Lubbock Roofing Lead Generation Software

My software GuildMapz helps Lubbock-based roofers generate qualified roofing leads.

The software allows you and your contractors to showcase recent roofing jobs on your website, all through the app we developed at Roofer’s Guild.

By showcasing each job with captions and E-E-A-T signals, roofers can pick up long-tail keywords on Google and also convert more visitors.


GuildMapz Logo


Types of Lubbock Roofing Leads

Once you establish your digital brand, you can capture all kinds of roofing leads in Lubbock, TX.

We work with various roofing companies, each with their own set of services.


Below are some standard leads you might generate in Lubbock, Texas.


  • Commercial Roofing Leads in Lubbock, TX
  • Metal Roofing Leads in Lubbock, TX
  • Asphalt Shingle Roofing Leads in Lubbock, TX
  • Soffit and Fascia Leads in Lubbock, TX

Sign up for Lubbock Lead Generation

If you are seeking a lead generation system for qualified Lubbock roofing leads the team at Rofoer’s Guild can help.

We’ve helped hundreds of Texas roofers become established brands in their market and drive down their cost per lead.


Best of all, these qualified leads have a greater chance of becoming repeat customers and help you avoid the annoyance of “shared leads” from 3rd party sellers.

Get in touch with Roofer’s Guild today to start generating Lubbock roofing leads.