If your company could generate 85 exclusive roofing leads in Ohio without paying for ads, would you take advantage of it?
That’s the opportunity facing Ohio-based roofers who invest in brand signal generation through apps like GuildMapZ from Roofer’s Guild.
Google changed the entire roofing lead generation industry in August 2022 with the release of the Helpful Content Update.
Since then, they have expanded and reinforced their content standards with subsequent updates, including the March 2024 Core Update.
Today, nearly 97% of roofing web content generates zero traffic.
Your Ohio roofing company website was almost certainly decimated by Google updates over the past few years, which is why you found this article.
If your website were ranking for terms like roof repair columbus you wouldn’t be here.
Exclusive Ohio Roofing Lead Generation
Using Roofer’s Guild strategy and software, Ohio roofers can generate exclusive roofing leads.
For your company to acquire the highest number of roofing prospects in Ohio, you have to complete each step of the process.
Below, I will outline the specific elements of successful roofing lead generation for Ohio roofing contractors.
Custom Website
Websites without industry-specific calls to action are lead deterrants and represent a sunk business cost.
At Roofer’s Guild, we understand that Ohio roofers need a custom website optimized for regional conversions.
Roofing website designs are unique and require a specific protocol proven to drive lead generation and conversion.
Google Business Profile
When Ohio roofing contractors call me asking for my services, I tell them they need a Google Business Profile to qualify.
Yes, we can help you create your Google Business Profile, but you should already have claimed it if you are serious about lead generation.
Your Google Business Profile makes you eligible to get Google reviews and rank within the Map 3-Pack for specific queries.
We optimize and manage your listing before powering it with our GuildMapZ software to help you rank for thousands of keywords on the Map 3-Pack.
Software Check-ins
Our software, GuildMapZ, allows Ohio roofers to publish check-ins after completing roofing jobs in the state of Ohio.
The check-in collects your location data, job photos, and a unique job description.
From there, the software tags the check-in to your optimized website page for optimal rankings.
Service Keywords
Roofing marketing agencies that ask Ohio contractors to pick 10 keywords are harming both the roofing and marketing industries simultaneously.
The goal is to rank for every single roofing keyword related to your total addressable market (TAM), which is any consumer you can service with roofing services.
We build our service pages using a content map and then install GuildMapZ to capture the long-tail variations for each service and city.
Types of Ohio Roofing Leads
As I enjoyed a beautiful day at the Franklin Park Conservatory and Botanical Gardens, I started thinking about my close Ohio roofer friend who got screwed by the marketing industry.
He wanted roof coating leads and commercial roofing leads in Ohio, but the 20-something marketer sold him a one-page website with paid backlinks.
My friend ended up ranking for exactly zero keywords, not even his brand name.
Google was so appalled by the effort that its one-page never even got indexed on their search engine.
That’s when I told him about GuildMapZ, which shows Google and other search engines the work he has done, including projects with roof coatings and commercial roofing jobs.
GuildMapZ helped him get these kinds of roofing leads:
- Commercial Roofing Leads
- Roof Coating Leads
- Metal Roofing Leads
- Silicone Roofing Leads
- Acrylic Roofing Leads
- Residential Roofing Leads
- Hail Damage Leads
- And More!
Local Ohio Roofing Leads
Roofing websites should focus on a 25-mile radius within Ohio rather than targeting the entire state.
While GuildMapZ is capable of capturing keyword rankings throughout the entire state, Google will always prioritize websites that focus on areas that meet the user’s intent.
For example, a homeowner in Columbus, Ohio, is not going to be interested in Cleveland roofing services.
Google knows this, and you have to know it too.
GuildMapZ can help you capture roofing leads in the following cities:
- Columbus, OH
- Cleveland, OH
- Cincinnati, OH
- Toledo, OH
- Akron, OH
- Dayton, OH
- Parma, OH
- Canton, OH
- Lorain, OH
- Hamilton, OH
- Youngstown, OH
- Springfield, OH
- Kettering, OH
- Elyria, OH
- Middletown, OH
- Newark, OH
- Cuyahoga Falls, OH
- Dublin, OH
- Lakewood, OH
- Mansfield, OH
- Beavercreek, OH
- Delaware, OH
- Euclid, OH
- Mentor, OH
- Strongsville, OH
- Fairfield, OH
- Grove City, OH
- Huber Heights, OH
- Cleveland Heights, OH
- Austintown, OH
- Bridgetown, OH
- Amelia, OH
- Bainbridge, OH
- Beckett Ridge, OH
- Blacklick Estates, OH
- Apple Valley, OH
- Chesterland, OH
- Champion Heights, OH
- Cherry Grove, OH
- Calcutta, OH
Sign up for Roofing Leads in Ohio
Roofing lead generation can be a sketchy industry with many vendors selling shared leads or overpromising about projected lead totals.
Still, Ohio is a great state for roofing work, and branded companies can capture leads online through a series of strategies and software tools.
Google wants to view your company as a brand, not just a contractor in the gig economy.
They really don’t want you buying leads from big-time lead sellers because there’s no way for them to gain trust in your business.
When you sign up for Ohio roofing leads using Roofer’s Guild, you can build a long-term, sustainable stream of exclusive and high-quality prospects to propel your business to a powerhouse in The Buckeye State.
