| Answer Engine Optimization (AEO) | The process of improving a roofing company’s visibility through AI-generated answers on Gemini, ChatGPT, and other platforms. |
| Content Marketing | The process of creating content assets to promote a roofing company across multiple web platforms. |
| Conversion Rate Optimization (CRO) | The process of enhancing user experience on a website or landing page to maximize the number of visitors who convert. |
| Cost Per Lead (CPL) | How much money is spent to acquire one prospective customer. |
| Call To Action (CTA) | A prominent note or message that encourages a user to take action, such as clicking on a phone number link or submitting a contact form. |
| E-E-A-T | An acronym for experience, expertise, authoritativeness, and trustworthiness, used by Google’s search quality raters to evaluate ranking systems. |
| Google Ads | Google’s advertising platform for search ads, display ads, and more. |
| Google Business Profile (GBP) | Google’s local business platform, where commercial roofing companies create listings to appear on Google Maps and the local pack. |
| Local Service Ads (LSA) | Google’s diagnostic tool for measuring ad relevance based on a user’s query. |
| Pay Per Click (PPC) | A digital advertising model where advertisers pay each time their ad is clicked. |
| NAP | Acronym for name, address, and phone number in the context of business listings and citations. |
| Quality Score | Google’s diagnostic tool for measuring ad relevance based on a user’s query. |
| Query Fan Out | A process used by LLMs and AI tools to search for 8-9 subqueries based on the user’s initial query. |
| Reputation Management | The process of improving a roofing company’s online standing through reviews and brand mentions. |
| Schema Markup | A semantic vocabulary aimed to help search engines understand websites, web content, and entities. |
| Search Engine Optimization (SEO) | The process of improving your company and website’s visibility on search engines. |
| Topical Authority | A website’s positioned authority on a specific niche or topic, reinforced through content relevance and semantic consistency. |
| User Generated Content (UGC) | Content created about your business by other users, such as customer reviews. |
| User Intent | The intended goal or meaning of a user’s search query on Google or another search engine. |
| Vector Embedding | A point in multidimensional space that measures the semantic distance between words. |
