Roofing SEO services can help your business get more website traffic and leads. Our SEO for roofing contractors includes on-page SEO, off-page SEO, local SEO, and more. In addition, we can help you improve your website’s ranking in search engines so that you can get more qualified leads from potential customers.
On-Page SEO for Roofers
On-page SEO is the practice of optimizing your website’s content and structure to improve its ranking in search engine results pages. Roofers Guild’s roofer SEO services include on-page SEO, which can help you improve your website’s ranking for roofing-related keywords and phrases.
To optimize your website for search engines, you’ll need to focus on both your SEO campaign’s on-page and off-page elements. On-page SEO includes optimizing your website’s content, titles, metadata, and other factors influencing your ranking in search engine results pages. Off-page SEO includes link building and other tactics that help you build links to your website.
Off-Page SEO for Roofers
Off-page SEO is the process of improving your website’s ranking in search engine results pages through off-site elements like backlinks, citations, and social profiles. Roofer’s Guild’s SEO services include off-page SEO, which can help you improve your website’s ranking for roofing-related keywords and phrases.
To improve your website’s ranking, you’ll need to build links to your site from other websites. Then, the more high-quality links you have pointing to your site, the higher your website will rank in search engine results pages.
There are several ways to build links back to your site, including link-building campaigns, citation building, and earning links through high-quality content. Sharing blog posts on social media also encourages others to link to your content.
Local SEO for Roofers
Local SEO is a type of SEO that helps businesses rank higher in search engine results pages for local queries. As a result, Roofer’s Guild’s SEO plan includes local SEO, which can help you improve your website’s ranking on Google Maps and The Local Map 3-Pack.
To improve your website’s ranking in local search results, you’ll need to focus on local keywords for your website and optimize your Google Business Profile. For example, Google My Business listings with the most reviews and engagement often rank the highest in local SERPs.
Technical SEO for Roofers
Technical SEO is the process of optimizing your website’s infrastructure and coding to improve its ranking in search engine results pages. Our SEO offer includes technical SEO, which can help you improve your website’s speed, user experience, and ranking potential.
To maximize your SERP position, you’ll need to focus on the technical elements of your SEO campaign. Technical SEO includes optimizing your website’s infrastructure and coding, as well as fixing any errors or issues that may be preventing your site from ranking higher.
What Roofers Need for SEO Results
Roofers need some fundamental things to achieve success with SEO. For example, roofing companies require a website, domain name, Google Business Profile, and social media presence. It also helps to have citations and social proof, including reviews. Take a closer look at what you’ll need for SEO success in 2022.
Websites play a significant role in SEO campaigns. To rank higher on Google, you’ll need an optimized website for SEO. Site structure, content, and coding all play a role in your ranking.
If you’re starting an SEO campaign, make sure you have an optimized website for search engines. The better your website is optimized, the higher your website will rank in search engine results pages.
A domain name is the name of your website. It’s the address that people use to find your site online. When starting an SEO campaign, it’s crucial to choose a domain name optimized for SEO. The better your domain name is optimized, the higher your website will rank in search engine results pages.
It would help if you considered several factors when selecting a domain name for SEO. For example, you’ll want to pick a domain name that is short and easy to remember. You’ll also want to choose a domain name that includes your target keywords or phrases, along with your brand.
Google Business Profile
A Google Business Profile is essential for roofing companies to improve their SEO. A Google Business Profile allows you to appear in Google Maps results and the Local Map 3-Pack on Google SERPs. Not only does Google Business Profile increase traffic, but it also helps conversions.
It’s also critical that roofers ensure that their Google Business Profile is complete. Each profile includes a description, address, phone number, website, and more. Google will display the information you provide here in search engine results pages, so make sure it is accurate and complete.
Social Media Profiles
Roofers need a social media presence if they want good SEO results. Social media platforms include Facebook, Instagram, TikTok, Twitter, and Linkedin. Your roofing company should have a profile on each platform as a bare minimum. You can choose which platforms to post content on later.
Social signals are increasingly crucial to roofing companies. Today, roofers also need a social media presence to achieve success online. Therefore, the more active you are on social media, the more exposure your roofing company will receive.
Citations & Reviews
Today roofers need citations and social proof to have good rankings in local search engine results pages. Citations are influential because Google uses them to confirm that your business is legitimate online. Once Google verifies that your roofing company is legitimate, it will rank you higher on local search engine results pages.
In addition to citations, roofers also need reviews on Google, Facebook, and other platforms. Google reviews are the most impactful because they directly influence your local rankings. However, it would be best to diversify your reviews and spread them out across multiple platforms.
SEO’s Secret Weapon: Keyword Research
You can everything mentioned above, but keyword research will ultimately determine how effective those things are. Finding the best keywords for your website attracts users and converts them into customers. Roofer’s Guild offers a unique keyword research process that produces inspiring results.
Our SEO professionals break keywords down by user intent and prioritize them based on your local market. Of course, precise terms also depend on your roofing company’s specific services. To give you a better feel, take a look at some roofing keywords below:
- asphalt shingle roof repair
- hail damage roof repair
- roof gutter installation
- roof insurance claims help
- siding replacement
Affordable Roofing Company SEO
Roofer’s Guild offers affordable roofing company SEO services that deliver results in 2022. We’ve outlined some aspects of a successful digital marketing campaign, and we have achieved those results with thousands of local roofers.
Roofer’s Guild is unique in that it is firmly cemented within the roofing industry and holds a nuanced understanding of what it takes to rank on Google for roofers. If you are interested in investing in our SEO services, be sure to contact us today.