ChatGPT, the AI software tool that has dominated headlines for the past year, has fundamentally changed roofing SEO strategies forever.
Google’s official stance on utilizing ChatGPT and other AI tools for content creation has been vague, but they have stated that AI content in and of itself does not violate their guidelines.
Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to users for years.
Google Search Guidelines
Source: https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
Aside from the most obvious way to leverage ChatGPT, which is to auto-generate website content, ChatGPT’s potential for roofing SEO is limitless.
The program can create HTML, CSS, and JavaScript code, schema markup, FAQs, and other tasks that previously required coding expertise.
Key Takeaway
ChatGPT has changed SEO for roofing companies in 2024, but users should exercise caution when creating SEO-driven content.
Can Google Detect ChatGPT Roofing Content?
We don’t know for sure if Google can detect ChatGPT content for roofing websites, but we can make an educated guess that they can.
Since tools like Open AI Detector and AI Content Detector can detect unedited content produced by ChatGPT, there’s no reason why Google cannot.
However, since Google’s official statement does not cite the use of AI as a violation, it’s unlikely that detecting such content would automatically trigger a penalty.
Should Roofing Companies Generate Website Content With ChatGPT?
Roofing companies should avoid using ChatGPT to generate content “from scratch” as the tool pulls from pre-trained data that is already available online.
As a result, using ChatGPT in this manner would simply regurgitate content that already exists, resulting in text that adds zero unique value to readers.
On the other hand, feeding ChatGPT original and unique information or data can result in content with those same qualities, increasing its value exponentially.
Any content created with AI should undergo a strenuous editing process involving Grammarly, Surfer SEO, and human analysis.
Consulting with a roofing SEO agency is an important step in refining your content generation protocols.
ChatGPT vs. Perplexity.AI for Roofing SEO Content
Although ChatGPT is the most popular AI tool for content generation, others like Google Gemini and Perplexity AI have emerged in 2024.
While Perplexity.AI is an impressive tool for research and sourcing (as it browses the internet and cites sources for each prompt), ChatGPT remains the best option for creating original content (as long as you feed it unique inputs).
When using any AI tool, be aware that Google’s Helpful Content Update seems to anticipate the latest AI content trends.
There’s a significant risk in implementing AI content generation from either tool into your roofing SEO strategy, especially without additional editing.
ChatGPT
ChatGPT currently creates superior content when fed unique information. Users can sign up for a free account to utilize the 3.5 GPT model, while pro users can pay $9.99 per month for the 4.0 version, which includes image Dall. E image generation and 3rd-party plugins.
Perplexity.AI
Like ChatGPT, Perplexity.AI also offers a free and paid version of its tool. As we noted, Perplexity is best used for research and sourcing.
For example, if you are looking for specific information about the most common roofing materials in a specific state or region, Perplexity.AI will find the information and the original source.
You can also experiment with combining information from Perplexity with content generation from ChatGPT.
ChatGPT Roofing SEO Strategy Ideas
While relying on ChatGPT to produce all of your roofing website content is unwise, the program still has great possibilities for strategy purposes.
For example, you can ask the program to create article ideas, perform keyword research, and recommend call-to-action phrases.
These concepts merely scratch the surface of ChatGPT’s capabilities.
Take a look at some of the best ChatGPT SEO strategies for roofers:
Content Ideas
Sometimes, brainstorming articles, pages, and posts are the most difficult part of a content marketing strategy. ChatGPT can provide ideas for each of these entities on demand.
Because the technology empowers users to continue to refine their queries, you can have the program expand on initial ideas.
Keyword Research
Roofers have typically relied on SEO tools like SEMRush, Ahrefs, and Moz to research keywords. However, ChatGPT adds an exciting dynamic to this task.
For example, ChatGPT can group keywords by topical clusters, user intent, and more. The program can also provide a list of semantically related terms.
Coding
Perhaps ChatGPT’s greatest impact on roofing SEO strategy will come with its ability to write code. Roofers without HTML, CSS, and Javascript coding ability can have the program create this code on their behalf.
Not only will this save tons of time, but it will also allow everyone to produce interactive tools and software.
Schema Markup
Schema markup is a form of coding as well, but it has a unique value proposition for SEO. Typically, only experienced coders could create schema markup for roofing businesses or FAQ schema for a roofing article.
However, with ChatGPT, anyone can prompt the software to produce the appropriate schema.
Using ChatGPT As a Search Engine
Although some initially projected that ChatGPT may replace traditional search engines, the behavioral trends since its release have quelled that speculation.
Bing’s adoption of ChatGPT within its search engine interface and Google’s beta-tested Search Generative Experience (which includes Gemini) have pointed to an immersion of the tools within search engines rather than a replacement.
Final Thoughts on ChatGPT for Roofing SEO
ChatGPT has already changed roofing SEO and will continue to make an impact with each new update.
Whether SEO agencies utilize the powers of this technology to expedite existing processes, create new ones, or fundamentally change how we think about search, roofers must adapt to these changes in real time.
Ignoring the alarmist takes about this program and the sales pitches that exploit it will be the most challenging aspect for roofing companies. Conversely, finding the benefits of ChatGPT within your business model should be a top priority.
